The last half of the month saw WKBK in Chicago resume broadcasting with a better transmission system. Stations, whether they were actually on the air or not, began signing contracts for football games in the fall. The new zoom lens went into use (after cameramen finally figured out how it worked). And a plan by A. T. & T. to charge a fee for using its coaxial cable got put off after howls from TV companies.
There were gripes about broadcasts of live sporting events, namely they were hurting attendance. One sports owner in Los Angeles responded by banning cameras.
Below are the usual reviews, schedules and assorted news about TV for the second half of July, 1947. We have added both D.C. stations. Washington had two stations but no listings in the local papers. Baltimore had no station but the Sun listed the Washington ones.
Wednesday, July 16
WCBS-TV Channel 2, New York
8:20 Baseball at Ebbets Field, Brooklyn Dodgers vs. Pittsburgh Pirates, play-by-play with Bob Edge, sponsored by Post cereals and Ford.
WNBT Channel 4, New York
2:25 Baseball from the Polo Grounds, N.Y. Giants vs. Chicago Cubs, play-by-play with Bob Stanton.
7:30 “Kraft Television Theatre” presents “Consider Lily,” sponsored by MacLaren’s Imperial Cheese.
8:30 “In the Kelvinator Kitchen” with Alma Kitchell.
WABD Channel 5, New York
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” with Bob Emery.
7:30 “Swing Into Golf” with Ernest Jones.
7:45 Film shorts.
8:00 “Tele-Digest,” a magazine of television with guest Garry Stevens (debut).
8:30 Film shorts.
8:45 Boxing at Jamaica Arena, George (Sonny) Horne vs. Jerry Marshall, eight rounds, sponsored by American Stores.
WPTZ Channel 3, Philadelphia
9:30 to 2:00 Test Chart.
2:00 INS News Tape, sponsored by Good House Stores.
2:15 Baseball at Shibe Park, Phillies vs. Cincinnati Reds, Claude Haring play-by-play, sponsored by ARCO and Philco.
7:30 INS News Tape, sponsored by Wilf Bros. Appliances.
7:45 Sports Scrap Book with Stoney McLinn and Bill Campbell.
8:00 Musical short.
8:10 “Record Shop” with Maxine Marlo.
8:30 NBC programming.
8:45 Dance Miniature: “G.I.’s in Paris.”
9:00 Feature motion picture.
WTTG Channel 5, Washington
6:45 Walter Compton, news; 7:00 DuMont; 8:45 Sports; 9:00 Wrestling.
W6XAO Channel 2, Los Angeles
8:30 a.m. Test slides and music.
10:00 “Queen For a Day.”
10:30-10:45 Test slides and music (for receiver installation purposes).
KTLA Channel 5, Hollywood
3:00 “Tune-up Time,” Test slides and recorded music.
4:00 Film for Television Dealers.
4:30 “Your Town— Los Angeles presents”
8:30 Wrestling from Olympic Auditorium, Ernie and Emil Dusek vs. George and Bobby Becker, Sandor Szabo vs. Lee Henning, Bobby Bruns vs. Vic Holbrook, sponsored by Ford.
World Inventor's Exhibition
Reviewed Wednesday (16), 8:30-10:30 p.m. Style—Remote pickup of exhibition from Pan-Pacific Auditorium. Sustaining over KTLA (Paramount), Hollywood.
This was another one of KTLA's on the spot pickups of a special event and as such proved to be an eye-holder.
Keithe Hetherington was the man with the mike, moving into the various display booths with the cameras right behind him for an up-close peak at the latest in gadgetdom. Everything from cribs to cranes was to be seen and the tele didn't miss a thing. Whenever possible, each product was demonstrated for the benefit of video viewers with demonstrator explaining adavntages [sic] of the items, its price and where it can be purchased.
Aside from the fact that new mechanical gimmicks make interesting tele material, seg as a whole was enhanced by Hetherington's easy-going, relaxed gab manner. This informal approach served as a thread, tieing in the various displays and making for a generally enjoyable tele session. Panning and dollying was handled with precision.
After its heavy sked of special events and sports coverage, outlet evidently has gotten these away-from-home jaunts down pat, remote coming thru with the ease and flawlessness of a studio seg. Home lookers had good cause to be impressed with the video medium: They enjoyed the exhibition from the comfort of their living rooms, and they saw all there was to see closer and better than if they were on the spot. Lee Zhito. (Billboard, July 26)
Thursday, July 17
WCBS-TV Channel 2, New York
1:50 Baseball at Ebbets Field, Brooklyn Dodgers vs. Pittsburgh Pirates, play-by-play with Bob Edge, sponsored by Post cereals and Ford.
8:00 CBS Television News with Douglas Edwards, sponsored by Gulf.
8:15 Fashion Showroom.
8:45 “Murder on the Campus” with Shirley Grey and Charles Starrett (Chesterfield, 1933).
WNBT Channel 4, New York
1:25 Baseball from the Polo Grounds, N.Y. Giants vs. Chicago Cubs, play-by-play with Bob Stanton.
7:50 Television Newsreel.
8:00 “Author Meets the Critics,” guest, Lily Dache, sponsored by Maxwell House Coffee.< br> 8:30 “Hobby Lobby” with Dave Elman, sponsored by General Foods.
9:00 “You Are an Artist” with John Gnagy, sponsored by Gulf Oil.
9:10 NBC Newsreel.
WABD Channel 5, New York
7:00 “Small Fry Club” with Bob Emery, sponsored by Fisher Baking.
7:30 Alber-Dahlman Productions present “Birthday Party” with Uncle Bill Slater.
8:00 Feature Film: “One Third of a Nation” with Sylvia Sidney, Leif Erikson and Iris Adrian. (Paramount, 1938).
9:30 Amateur Boxing from Jamaica Arena.
One-minute Weather for Sanka Coffee.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:35 INS News Tape, sponsored by Wilf Bros. Appliances.
7:50 NBC program.
8:00 “Pleased to Meet You,” with Roy Neal and celebrity interviews.
8:15 Short subjects.
8:30 “The Coo Coo Ranch,” Western musical.
8:50 Motion picture short.
9:00 NBC Programming.
9:20 “Hobby House” with John Franklin.
WBNW Channel 4, Washington
2:30 “Traffic Safety”.
WTTG Channel 5, Washington
6:45 Walter Compton, news; 7:00 DuMont; 9:00 Wrestling.
KSD-TV Channel 5, St. Louis
3:00 News and Views.
3:15 NBC television newsreel.
3:25 St. Louis Personalities.
3:45 Man on the Street; Frank Eschen, m.c.
4:00 Film.
8:00 NBC television newsreel.
8:10 Film.
8:25 Baseball from Sportsman’s Park, St. Louis Browns vs. Philadelphia Athletics, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakeries. W6XAO Channel 2, Los Angeles
8:30 a.m. Test slides and music.
10:00 “Queen For a Day.”
10:30-10:45 Test slides and music (for receiver installation purposes).
KTLA Channel 5, Hollywood
3:00 “Tune-up Time,” Test slides and recorded music.
4:00 Film for Television Dealers.
8:00 Baseball from Wrigley Field, Los Angeles Angels vs. San Francisco Seals.
Friday, July 18
WCBS-TV Channel 2, New York
8:25 Baseball at Ebbets Field, Brooklyn Dodgers vs. St. Louis Cardinals, play-by-play with Bob Edge, sponsored by Post cereals and Ford.
WNBT Channel 4, New York
1:00 “Swift Home Service Club” with Tex McCrary and Jinx Falkenburg, and Martha Logan in the Swift Test Kitchen.
1:30 News and films.
8:00 “Campus Hoopla” with Clair Bee, coach of the Long Island U. basketball team.
8:20 “The World in Your Home,” sponsored by RCA.
8:30 “Gillette Cavalcade of Sports”: Boxing from Madison Square Garden, Charlie Fusari vs. Eddie Giosa, welterweight, ten rounds.
Time Signal sponsored by Benrus.
WABD Channel 5, New York
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” with Bob Emery.
7:30 Film shorts.
8:00 Albert Dahlman Productions presents “Doorway to Fame.”
8:30 “The Magic Carpet” by Bud Gamble, sponsored by Alexander Smith Carpets.
8:45 Wrestling from Jamaica Arena, George Lenihan vs. Sandor Kovacs, sponsored by American Stores.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:30 INS News Tape, sponsored by Wilf Bros. Appliances.
7:45 Kiddies Cartoon.
8:00 NBC programming.
8:20 “Highway Highlights,” a motion picture feature with John Franklin.
8:30 “The Handy Man” with Jack Creamer, sponsored by Gimbel's.
8:45 NBC programming.
WBNW Channel 4, Washington
4:00 Test Pattern; 8:00 NBC.
WTTG Channel 5, Washington
2:00 Fashion Show; 6:45 Walter Compton, news; 7:00 DuMont; 7:30 Santa Fe Trail; 8:00 Baseball at Griffith Stadium.
KSD-TV Channel 5, St. Louis
3:00 News and Views.
3:15 NBC television newsreel.
3:25 Soap Box Derby interview.
3:45 Man on the Street; Frank Eschen, m.c.
4:00 Film.
8:00 Film.
8:25 Lou Thesz-Buddy Rogers bout from Tom Packs wrestling matches in Kiel Auditorium, sponsored by Hyde Park beer.
W6XAO Channel 2, Los Angeles
8:30 a.m. Test slides and music.
10:00 “Queen For a Day.”
10:30-10:45 Test slides and music (for receiver installation purposes).
8:00 Test slides and music.
8:25-11:00 Boxing from the Hollywood Legion Auditorium, Chuey Figueroa vs. Alfred Escobar.
KTLA Channel 5, Hollywood
3:00 “Tune-up Time,” Test slides and recorded music.
4:00 Film for Television Dealers.
8:00 Baseball from Wrigley Field, Los Angeles Angels vs. San Francisco Seals.
The Hobby House
A welcome addition to the station's live program schedule is this weekly seg produced and conducted by staffer John Franklin, and geared to garner mass interest among folks with a hobby—as who hasn't? The Hobby House is jam packed with listener interest. And it's a personal tribute to John Franklin, who had to work with mike-shy and camera-shy interview subjects. Moreover, the manner in which he worked in credit mentions for co-operating stores and manufacturers, without reducing the fast tempo, indicates rich commercial possibilities for the stanza.
A comfortable living room places the setting for Franklin's informal discourse on model railroading kicking off the series. Each week will be devoted to a different hobby subject and viewers are asked to send in their suggestions. Screen credit is given to the local shop furnishing the room, while model railroaders get their mentions in the course of the discourse.
Easy-Going Franklin
Franklin, who had undoubtedly crammed up on the model subject, even mentioning his visit to a manufacturing plant, carries the ball in an easy-going and highly informative manner. He starts off with the son of a hobby shop owner, trying to get the frightened youngster to explain the parts of a refrigerated car model set out on a cocktail table. He gets better co-operation from the show owner, who is more talkative in explaining miniature models of rare German and French locos set up on the mantlepiece. Closer and better camera close-ups would have added much interest to this highly interesting display.
Before going over to a full-scale layout of model trains and railroad tracks in a miniature village attractively set out on a table, Franklin again puts his newly gained knowledge to good advantage as he takes on the local rep for Mantua trains to show off the company's new Empire sets. The co-operating firm gets a heavy commercial plug, Franklin mentioning the price of the set and when it will be placed on the hobby mart. The cameraman gives Franklin good visual support in lamping the elaborate layout that brings the enjoyable quarter-hour to a close.
With Franklin a glib and intelligent hobby barker, his youthful enthusiasm matching his looks and personality, and the production possibilities in hobby varieties unlimited, The Hobby House is a cinch to get crowds of visitors each week. Maurie Orodenker. (Billboard, Aug. 2)
Traffic dangers were ignored in the name of safety yesterday by a group of Washington youngsters who believe that school vacations should be spent on playgrounds instead of in hospitals. So several small children took time off from their games on Powell Playground, Lamont st. and Hiatt pl. nw., to appear on a special television broadcast dedicated to traffic safety.
The youngsters demonstrated traffic mistakes which have sent more than 100 Washington children to hospitals in the past month.
An estimated 10,000 persons viewed the broadcast from 3 to 3:30 p. m. over 1200 Washington television sets. The broadcast also was televised to 12,000 sets in New York City.
Charles Kelly arranged and directed the program for the National Broadcasting Co. and WNBW, NBC’s Washington television outlet.
The children have a slogan for themselves “Don’t strike out on your vacation. Play in a safe place.” (Washington Post, July 18)
Saturday, July 19 WCBS-TV Channel 2, New York
4:15 Empire International Gold Cup Race at Belmont.
8:00 CBS Television News with Tom O’Connor.
8:10 Documentary film: “Swampland.”
8:30 Feature film.
WNBT Channel 4, New York
3:25 Baseball from the Polo Grounds, N.Y. Giants vs. Cincinnati, play-by-play with Bob Stanton.
5:00 Journal-American Swim Tourney finals, Flushing Meadows.
WBKB Channel 5, Chicago
4:30 Racing from Arlington Park.
8:00 Harness Racing from Maywood, sponsored by Fox DeLuxe beer.
WPTZ Channel 3, Philadelphia
1:30 INS News Tape, sponsored by Good House Stores.
1:45 Baseball at Shibe Park, Phillies vs. Chicago Cubs, Claude Haring play-by-play, sponsored by ARCO and Philco.
WBNW Channel 4, Washington
4:00 Test Pattern; 5:30 Swim Tourney.
KSD-TV Channel 5, St. Louis
2:25 Baseball from Sportsman’s Park, St. Louis Browns vs. Boston Red Sox, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakeries. 8:00 NBC television newsreel.
8:10 Range Riders.
8:30 Film.
8:40 Songs and Dances of Scotland.
9:00 Feature Film at 9:00.
KTLA Channel 5, Hollywood
2:00 “Tune-up Time,” Test slides and recorded music.
2:10 Baseball from Wrigley Field, Los Angeles Angels vs. San Francisco Seals.
8:00 “Tune-up Time,” Test slides and recorded music.
8:30 Cartoon Comedy.
8:40 Short Subject.
9:00 Western Feature Picture.
NEW YORK, July 19.—Hoffman Beverage Company, starting September 3, will bank roll all home games of the New York Giants professional football team over National Broadcasting Company's (NBC) video station, WNBT. According to the contract signed by John V. Mara, of the Giants, and Hoffman, eight home games will be televised from the Polo Grounds, in addition to a night game from the Polo Grounds between the Giants and the Eastern All-Stars—the latter in connection with the Ninth Annual Tribune Fresh Air Fund.
Contract, set by Warwick & Legler, Inc., marks the third successive year that NBC television has covered the Giants games, but the first year that the games have been sponsored.
Sportswriter Arthur Daley and Bob Stanton, NBC sportscaster, will describe the play-by-play.(Billboard, July 26)
Sunday, July 20
WCBS-TV Channel 2, New York
1:50 Baseball at Ebbets Field, Brooklyn Dodgers vs. St. Louis Cardinals, play-by-play with Bob Edge, sponsored by Post cereals and Ford.
7:30 Film: “Last of the Mohicans,” part ten of serial.
7:50 Film: Children’s film short.
8:00 “This Week in Review,” news highlights.
8:10 The Cloisters Museum, Ft. Tryon Park.
8:45 Mystery film, “The Westland Case” with Preston Foster.
WNBT Channel 4
8:00 “Ringside” with Tex and Jinx,” filmed show sponsored by Ipana/Minit-Rub.
8:20 “Party Line” with Bert Parks, sponsored by Ipana toothpaste and Ingram’s Shaving Cream.
8:50. Film shorts.
9:00 “Elsie’s Little Theatre” (Borden Supper Club).
WBKB Channel 5, Chicago
2:15 Chicago Championship Rodeo.
8:30 Midget Auto Races at Soldier Field.
WPTZ Channel 3, Philadelphia
1:00 INS News Tape, sponsored by Good House Stores.
1:20 Baseball Double header at Shibe Park, Phillies vs. Chicago Cubs, Claude Haring play-by-play, sponsored by ARCO and Philco.
7:45 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 NBC programming.
WBNW Channel 4, Washington
4:00 Test Pattern; 8:00 NBC.
KSD-TV Channel 5, St. Louis
8:00 Dr. Roland G. Usher's comment on "Resources of the Russian Bloc."
8:30 Frank Eschen's Muny Opera preview.
8:50 Film show.
9:10 Square dance demonstration by members of the Central Ozarks Association.
KTLA Channel 5, Hollywood
1:30 Baseball Double Header at Wrigley Field, Hollywood Stars vs. Los Angeles.
8:30 Cartoon Comedy.
8:40 “Shopping at Home” with Keith Hetherington and Harrise Brin, presented by leading Los Angeles Stores.
8:55 Cartoon Show.
9:00 “Hits and Bits,” Variety Show with Dick Lane.
BORDEN'S LITTLE SHOW
With Mary Chase Puppets; Tom Reddy, announcer
Producer: Garth Montgomery
Director: Fred Coe
15 Mins.; Sunday (20), 9 pm.
BORDEN (Kenyon & Eckhardt)
WNBT-NBC, N. Y.
"Little Show" represented the third step in Borden's expanded television experimentation, which includes tryouts of variety shows, films and dramas, in addition to the puppets used on this one. Idea is to select the best format from among the four and concentrate on that in the future. From the looks of the "Little Show," it seems that the puppets definitely won't get the final nod.
Marionettes may be okay for a small spot in a show or for a commercial but cannot be used for an entire show, mostly because it's impossible to instill enough action into the antics of the little figures to sustain audience interest for more than a few minutes. Mary Chase puppets used in the show constitute one of the best such acts extant, but even in niteries and in vaude they're only one of several acts. Fact that it's almost impossible in tele to conceal the strings controlling the figures also militates against them on this medium.
Show Sunday (20) night comprised two short skits featuring puppets representing Bing Crosby and an Indian snake charmer, with each doing a single and then getting together for the finale. Music, of course, was dubbed in from recordings. Puppets were controlled competently enough but it's doubtful if even the kids in the audience found them entertaining.
Opening and closing announcements, featuring other puppets of Elsie, the cow, and the little doorman of "Borden's theatre," were good. Intimate chatter between Elsie and announcer Tom Reddy was novel and carried off well. Commercial, confined to a middle plug, was integrated neatly into the script for good returns. Stal. (Variety, July 23)
Monday, July 21
1:20 Baseball Double-header at Ebbets Field, Brooklyn Dodgers vs. Cincinnati Reds, play-by-play with Bob Edge, sponsored by Post cereals and Ford.
WNBT Channel 4, New York
8:00 Esso Reporter, newsreel narrated by Paul Alley.
8:10 Feature film: “It Happened in Orleans” (aka “Rainbow on the River”) with Louise Beavers, Benita Hume, Eddie Anderson and Bobby Breen (RKO, 1936).
9:20 Trotting Races, Westbury, L.I.
10:00 Newsreel.
WABD Channel 5, New York
3:00 News ticker, music.
7:00 “Small Fry Club” hosted by Bob Emery, sponsored by American Pipe Cleaning.
7:30 Film shorts.
8:45 Amateur Boxing at Jamaica Arena, sponsored by Winston Television.
WBKB Channel 5, Chicago
8:15 Sidelights on Sports.
8:30 Wrestling from Midway arena, with Russ Davis, sponsored by Keeley Beer.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:45 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 NBC programming.
WBNW Channel 4, Washington
4:00 Test Pattern; 8:00 NBC.
WTTG Channel 5, Washington
6:45 Walter Compton, news; 7:00 DuMont; 7:30 Step ‘n’ Fetch It; 7:45 Danger in the Air; 9:00 The Music Album; 9:15 Film shorts; 9:30 Step ‘n’ Fetch It.
KSD-TV Channel 5, St. Louis
3:00 News and Views.
3:15 Film.
3:25 Physical demonstration by Marian Rose Bry.
3:50 Film.
4:00 Man on the Street, hosted by Frank Eschen.
4:30 Film.
8:00 Man on the Street.
8:20 Film.
8:30 Sports Closeups with Harry Carey and Gabby Street, featuring Willie Hoppe, the billiard champion, demonstrating billiard plays and trick shots, with Herb MacCready as commentator. 8:50 Film.
9:10 Back to School show. Joann Signorello, judged best-dressed local school girl, will get a phone call from Gregory Peck.
9:50 Song recital by Sally Schiller.
W6XAO Channel 2, Los Angeles
8:30 Test slides and music.
8:25 Wrestling from Hollywood Legion Auditorium, George Becker vs. Danny McShain, Maurice LaChapelle vs. Dick Trout, Angelo Savoldi vs. Pete Petersen, Gorilla Ramos vs. John Cretoria, Kenny Ackles vs. Jimmy Lott.
KTLA Channel 5, Hollywood
3:00 “Tune-up Time”, slides, recorded music.
4:00 Film program for television dealers.
8:30 World Inventors’ Exhibition from the Pan Pacific Auditorium.
Revolutionary new Zoomar television lens, after a series of delays, was finally given its first commercial test Monday (21) by WCBS-TV. (CBS-N.Y.) in the station's airing of the Brooklyn Dodgers-Cincinnati Reds baseball game and emerged as "the best thing that's happened to television sports since the invention of the RCA image orthicon tube.
Designed to obviate the necessity of cutting from one camera to another by “zooming” from a short-distance closeup to a long-distance Shot, the lens worked similarly to a human eye. If a batter at the plate hit a long one to the outfield, the camera caught all the action, following the ball in flight with its "zoom" and giving viewers a perfect closeup of the outfielder making the catch. Picture retained excellent clarity and focus in the zoom and the sweep of the camera was perfectly easy on the eyes.
Successful use of the lens Monday indicates its tremendous possibilities for video. Good as it is for baseball, it will be even better for football when the cameras can catch the players in a huddle and then zoom in for a closeup of the man with the ball, picking up much of the action missed during past seasons when it was necessary to cut. Elimination of the cutting procedure also makes for economy, since broadcasters could do as good a job, both on remotes and studio shows, with two cameras equipped with the Zoomar as they now do with three or four standard turret lens models. Zoomar was invented and developed by Dr. Frank Back and is being distributed by Jerry Fairbanks. Stal. (Variety, July 23)
Tuesday, July 22
2:00 Test Pattern.
3:00-5:00 INS News, Music and Test Pattern.
6:30 Test Pattern.
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Movies for Small Fry” hosted by Bob Emery.
7:30 Film Shorts.
8:30 “Sports Names to Remember,” sponsored by Mouquin Wine.
8:40 Baseball from Yankee Stadium, Yankees vs. St. Louis Browns, play-by-play with Bill Slater. Pre- and Post-Game spots for Pepsi-Cola.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs Boston Braves, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
7:30 “Remember the Days.”
8:00 “Streamliner Time,” sponsored by the Union Pacific and Northwestern railroads.
8:20 Beaver Edwards, sculptor in plastics.
8:30 “Behind the Headlines.”
8:45 “Julius Caesar.”
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:45 INS News Tape, sponsored by Wilf Bros. Appliances.
8:30 Baseball at Shibe Park, Athletics vs. Cleveland Indians, Claude Haring play-by-play, sponsored by ARCO and Philco.
WTTG Channel 5, Washington
6:15 Test Pattern; 6:45 Walter Compton, news; 7:00 DuMont; 7:30 Milroy and Leslie; 8:00 Film: “Bureau of Mines”; 8:20 Baseball at Griffith Stadium, Washington vs. Detroit Tigers.
W6XAO Channel 2, Los Angeles
8:30 a.m. Test slides and music.
10:00 “Queen For a Day.”
10:30-10:45 Test slides and music (for receiver installation purposes.)
KTLA Channel 5, Hollywood
3:00 “Tune-up Time”, slides, recorded music.
4:00 Film program for television dealers.
8:00 The Mighty Midgets Trophy Dash Heat Races, six-lap Special Event, 30-lap Main Event, from Pasadena Rose Bowl.
LOOK WHO'S TALKING
With Pierre Andre
Producer-Director: Lorraine Larson
Writers: Jimmy Savage, Hugh McKay
15 Mins.; Tues., 8:30-8:45 p.m.
WBKB, Chicago
"Look Who's Talking," scripted by Jimmy Savage, oldtimer at Balaban & Katz, and Hugh McKay, had Pierre Andre, recent Coast returnee, at the reins, interviewing contestants, and assisting in presentation of clues in aud participation show. Andre turns in his always good performance, with the camera an added asset because he is one of few announcers who look as good as their voices sound. After much success in radio circles, more of same work on tele screen will establish him as a much sought after video actor.
Show utilizes motion picture Identification game as theme, using sound track for first clue in naming artist appearing in scene from film, and flashes on actual picture as second step. First hint hardly gives contestants fair chance for answer because track lasts only 10 seconds. Judging from opening show contestants, unless screen education is unlimited, it's tough coming up with correct reply. Show is fine challenge to enthusiastic theatregoers. Third clue has Andre giving background of particular individual. This is where show missed. Would be perfect spot for more emphasis on visual clues, like using a sarong for Lamour, a pipe for Crosby, or a trumpet for James, and would also give more reason for being a television show.
Lorraine Larson managed to rig up convincing scenery for stage effect, but her camera co-workers would have done more justice to her efforts had they used a few longer shots. They'll have to be on their toes with this one, not knowing what interesting reactions might spring from amateur participators. Spectators were energetic about solving the queries and had fun amongst themselves watching show. After screening was over, they gagged about fact that although Savage works for B&K, all picture insertions were from films released at the Oriental, an Essaness house. Stal. (Variety, July 23)
Hollywood, July 22.—Impression being gained in the east anent video making for vacant seats at sports events is having a repercussion here, too. Following Following the feeling first demonstrated elsewhere, the Olympic Stadium in downtown Los Angeles has cancelled glomming of its fights by Paramount's KTLA.
The nix is said to be based on the refusal of certain fighters to permit it. but insiders declare that the Stadium heads themselves feel the bo. is also taking a beating from television. Station's agreement is said to have been only one with the house and that individual okays had to be obtained from maulers to be mugged. That, apparently, was used as the stadium's "out." Agreement on wrestling matches continues in effect—so far. (Variety, July 23)
Intersectional football games will be televised in the fall when WFIL-TV, television station of The Philadelphia Inquirer, covers the home games of Temple University and Villanova College, it was announced yesterday by Kenneth W. Stowman, station television director.
In preparation for its presentation of the nine games, WFIL-TV is installing a five-kilowatt transmitter in the Widener Building and constructing television studios adjacent to the Arena. The station will telecast on Channel 6.
The intersectional highlights will be presented when Villanova meets the University of Miami Oct. 3 and the University of Detroit Oct. 19 at Shibe Park and Temple meets Oklahoma A & M. Nov. 1 and Michigan State Nov. 13 at Temple Stadium.
The first telecast will be made Sep. 20 at Villanova Stadìum when Villanova meets Kings Point Academy. The remaining games will be held at Temple Stadíum and Shibe Park. (Pha Inquirer, July 23)
Washington. July 22.—Television broadcasters can continue to get a free ride on the American Telephone & Telegraph Co.'s coaxial cable between New York City and Washington for at least several more months as result of phone company action here vesterday (21).
Hard-pressed by both FCC and the entire video industry, A.T.&T. withdrew tariffs which would have slapped a $40-per-circuit-mile monthly subscription on tele's use of its co-ax to network shows between these points. Explanation was that it was pulling out the proposed charges "without prejudice" to subsequent tariffs which would be filed after its "technical people undertake further studies with the television industry." (Variety, July 23)
Wednesday, July 23
WNBT Channel 4, New York
7:30 “Kraft Television Theatre” presents “Papa Is All,” sponsored by MacLaren’s Imperial Cheese.
8:30 “In the Kelvinator Kitchen” with Alma Kitchell.
WABD Channel 5, New York
1:30 Test Pattern.
1:45 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:50 Baseball from Yankee Stadium, Yankees vs. St. Louis Browns, play-by-play with Bill Slater. Pre- and Post-Game spots for Pepsi-Cola.
6:30 Test Pattern.
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” with Bob Emery.
7:30 Film shorts.
8:45 Boxing at Jamaica Arena, Ray Spurlock vs. Mel Hawkins, eight rounds; Tom McGovern vs. Clyde English, eight rounds; Mike Tarrantino vs. George Wright, eight rounds, sponsored by American Stores.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs Boston Braves, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
7:30 Frank Wood, Private Detective.
8:00 Film short subjects.
8:15 Jack Payne, sponsored by Terman Television Sales.
8:30 Wrestling from Rainbo arena, with Russ Davis, sponsored by Keeley Beer.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:30 INS News Tape, sponsored by Wilf Bros. Appliances.
7:45 Sports Scrap Book with Stoney McLinn and Bill Campbell.
8:00 Musical short.
8:10 “Record Shop” with Maxine Marlo.
8:30 NBC programming.
8:45 Baseball at Shibe Park, Athletics vs. Cleveland Indians, Claude Haring play-by-play, sponsored by ARCO and Philco.
WBNW Channel 4, Washington
7:30 NBC.
WTTG Channel 5, Washington
6:15 Test Pattern; 6:45 Walter Compton, news; 7:00 DuMont; 7:30 Bob Wolff Sports Clinic; 8:00 Dick Mansfield Show; 8:20 Baseball at Griffith Stadium, Washington vs. Detroit Tigers.
W6XAO Channel 2, Los Angeles
8:30 a.m. Test slides and music.
10:00 “Queen For a Day.”
10:30-10:45 Test slides and music (for receiver installation purposes.)
KTLA Channel 5, Hollywood
3:00 “Tune-up Time”, slides, recorded music.
4:00 Film program for television dealers.
4:30 “Your Town—Los Angeles Presents.”
8:30 Wrestling from the Olympic Auditorium, Ernie and Emil Dusek vs. Enrique Torres and Vicente Lopez, George Becker vs. Chris Zaharias, Bobby Bruns vs. Jules Strongbow, Bobby Becker vs. Tiger Jack Moore, Jack Kennedy vs. Lee Henning, sponsored by Ford.
Thursday, July 24
8:00 CBS Television News with Douglas Edwards, sponsored by Gulf.
8:15 Quicky Quiz.
8:18 “One World or None” narrated by Raymond Gram Swing (Association, 1946).
8:28 Brooklyn Museum Show.
8:58 Film: “The People’s Charter” (UN, 1947).
WNBT Channel 4, New York
7:50 Television Newsreel.
8:00 “Author Meets the Critics,” guest, Russell Janne, sponsored by Maxwell House Coffee.
8:30 “Friend of the Family.”
9:00 “You Are an Artist” with John Gnagy, sponsored by Gulf Oil.
9:10 Newsreel.
WABD Channel 5, New York
1:30 Test Pattern.
1:45 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:50 Baseball at Yankee Stadium, Yankees vs. St. Louis, play-by-play with Bill Slater.
Pre- and Post-Game spots from Pepsi-Cola.
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” with Bob Emery, sponsored by Fisher Baking.
7:30 Film shorts.
8:00 Feature Film.
9:30 Amateur Boxing from Jerome Arena.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs Boston Braves, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
7:30 The Singing Smiths.
7:45 Film: Short subjects.
8:00 “Over Shoemaker’s Shoulder,” cartoon drawing.
8:15 Film: Musical varieties.
8:30 Milt Hopwood’s Sports Show.
9:00 Girls baseball from Parichy Field.
WPTZ Channel 3, Philadelphia
9:30 to 2:00 Test Chart.
2:00 INS News Tape, sponsored by Good House Stores.
2:20 Baseball at Shibe Park, Athletics vs. Cleveland Indians, Claude Haring play-by-play, sponsored by ARCO and Philco.
7:35 INS News Tape, sponsored by Wilf Bros. Appliances.
7:50 NBC program.
8:00 “Pleased to Meet You,” with Roy Neal and celebrity interviews.
8:15 Short subjects.
8:30 “The Coo Coo Ranch,” Western musical.
8:50 Motion picture short.
9:00 NBC Programming.
WBNW Channel 4, Washington
8:00 NBC.
WTTG Channel 5, Washington
6:15 Test Pattern; 6:45 Walter Compton, news; 7:00 DuMont; 7:30 Film shorts; 8:20 Baseball at Griffith Stadium, Washington vs. Detroit Tigers.
KSD-TV Channel 5, St. Louis
2:00 N.B.C. Newsreel.
2:10 Baseball Closeups, Harry Caray and Gabby Street, sponsored by Griesedieck Brothers Brewery.
2:25 Baseball at Sportsman’s Park, Cardinals vs. New York Giants, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakeries. 8:00 N.B.C. Newsreel. 8:10 Range Riders. 8:30 Film. 8:40 Model race cars exhibit. 8:50 Feature film: “Back Door to Heaven” with Patricia Ellis, Stu Erwin and Jimmy Lydon. (Paramount, 1939).
W6XAO Channel 2, Los Angeles
8:30 a.m. Test slides and music.
10:00 “Queen For a Day.”
10:30-10:45 Test slides and music (for receiver installation purposes.)
KTLA Channel 5, Hollywood
3:00 “Tune-up Time”, slides, recorded music.
4:00 Film program for television dealers.
8:15 Baseball from Gilmore Field, Hollywood Stars vs San Diego Padres.
Friday, July 25
WNBT Channel 4, New York
1:30 News and films.
8:00 “Campus Hoopla” with Clair Bee, coach of the Long Island U. basketball team, sponsored by U.S. Rubber Co. [See review for different show in this slot.]
8:20 “The World in Your Home,” sponsored by RCA.
8:30 “In Town Today,” Sokol Gymnastic Exhibition Group.
8:45 “Gillette Cavalcade of Sports”: Boxing from Madison Square Garden, Ezzard Charles [right] vs. Elmer (Violent) Ray, heavyweight, ten rounds, three other matches.
Time Signal sponsored by Benrus.
WABD Channel 5, New York
1:30 Test Pattern.
1:45 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:50 Baseball at Yankee Stadium, Yankees vs. Chicago White Sox, play-by-play with Bill Slater.
Pre- and Post-Game spots from Pepsi-Cola.
6:30 Test Pattern.
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” with Bob Emery.
7:30 Film shorts.
8:45 Wrestling from Jamaica Arena, sponsored by American Stores.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs New York Giants, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
7:30 “Telechats,” sponsored by The Fair.
7:45 “It’s Not Too Late to Reinstate.”
8:15 Musical Novelty.
8:30 Golf with Bill Gordon.
9:00 Boxing at Madison Athletic club, Lee Jackson vs. Desry Sykes, heavyweight; Don Lupo vs. Kenneth Cool Riddle, lightweight, both five rounds, sponsored by Keeley Beer.
WPTZ Channel 3, Philadelphia
9:30 to 10:00 Test Chart.
10:00 a.m. Special program in cooperation with the Board of Education.
7:30 INS News Tape, sponsored by Wilf Bros. Appliances.
7:45 Kiddies Cartoon.
8:20 Motion picture short.
8:30 “The Handy Man” with Jack Creamer, sponsored by Gimbels.
9:00 Miss Television of Philadelphia contest, hosted by Mervyn Thal, sponsored by Max Rusoff Furs.
9:15 NBC programming.
WBNW Channel 4, Washington
4:00 Test Pattern, 8:00 NBC.
WTTG Channel 5, Washington
6:15 Test Pattern; 6:45 Walter Compton, news; 7:00 DuMont; 7:30 Santa Fe Trail; 8:20 Baseball at Griffith Stadium, Washington vs. Cleveland Indians.
KSD-TV Channel 5, St. Louis
3:00 News and Views.
3:15 Film.
3:25 International Guitar League program.
3:45 Man on the Street.
4:00 Film.
8:00 Film. 8:25 Baseball Closeups, Harry Caray and Gabby Street, sponsored by Griesedieck Brothers Brewery.
8:40 Baseball at Sportsman’s Park, Cardinals vs. Boston Braves, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakeries. W6XAO Channel 2, Los Angeles
8:30 a.m. Test slides and music.
10:00 “Queen For a Day.”
10:30-10:45 Test slides and music (for receiver installation purposes.)
8:00 p.m. Test slides and music.
8:25-11:00 Boxing from Hollywood Legion Auditorium, Bob Castro vs Vinnie Vines, Bobby Taylor vs. Art Aragon.
KTLA Channel 5, Hollywood
3:00 “Tune-up Time,” test pattern slides, recorded music.
4:00 Film program for television dealers.
8:15 Baseball from Gilmore Field, Hollywood Stars vs Sacramento Solons.
DISK MAGIC
With Jack Kilty, Eve Young, Frederic de Wilde; Ben Dova, Mylo & Tamis, guests
Producer-Director: Edwin S. Mills
30 Mins.; Friday, 8 p.m.
Sustaining
WNBT-NBC, N. Y.
It had to happen — a television disk-jockey—and now he appears in the person of Jack Kilty, legit and radio baritone. Unlike the reportedly fabulous salaries being drawn down by his radio confreres, though, it's doubtful whether Kilty will make much on this, since the show is a sustaining summer replacement for the U. S. Rubber-sponsored "Campus Hoopla." And again, unlike radio summer replacements, this little program makes for enjoyable viewing. In fact, with a few touchups here and there, it might be built into a good all-year-round job.
Apparently fully cognizant of the fact that tele must have some visual action to sustain audience interest, producer-director Edwin S. Mills has embellished the show with a number of interest-building gimmicks. In addition to live guest stars who perform while Kilty spins a platter, there are also film clips cut in to show a recording artist "in person." Kilty, meanwhile, carries on a running kibitz with his engineer in the control booth and kids around with songstress Eve Young, brought into the program as an eager-beaver trying to break into video's bigtime.
For some technical reason, Mills steered away from picking up the music directly from the turntable at Kilty's side, preferring instead to synchronize the view with music cut in from the control booth. Synchronization job didn't hit once, leaving Kilty looking pretty silly as he touched the needle to a record of which several bars we're already heard. For some unexplainable reason, Mills also cut the music in the middle of comic Ben Dova's act, leaving Dova literally hanging in midair from his fake lamp-post.
Otherwise, the show ran smoothly. Kilty, who formerly played "Curley" in the Broadway cast of "Oklahoma!", made an affable disk jock and sang several tunes for good results. Miss Young added to the show, both with her pleasing personality and her singing, and Frederic de Wilde did well as Kilty's lazy engineer. Dance team of Mylo and Tamis gave a neat assist, along with Dova, in the guest spots. Stal. (Variety, July 30)
Saturday, July 26
8:00 CBS Television News with Tom O’Connor.
8:10 Documentary: “Peoples of the Soviet Union” by Julien Bryan.
8:45 Feature film: “City Without Men,” with Linda Darnell, Edgar Buchanan, Sheldon Leonard (Columbia, 1943).
WNBT Channel 4, New York
2:00 Army-Navy Tennis Matches from Virginia, relayed from WBNW.
WABD Channel 5, New York
1:45 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:50 Baseball at Yankee Stadium, Yankees vs. Chicago White Sox, play-by-play with Bill Slater.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs New York Giants, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
7:30 Film Theatre.
8:00 Harness Racing at Maywood Park, final night Maywood, sponsored by Fox DeLuxe beer.
WPTZ Channel 3, Philadelphia
1:30 INS News Tape, sponsored by Good House Stores.
1:50 Baseball at Shibe Park, Athletics vs. Detroit Tigers, Claude Haring play-by-play, sponsored by ARCO and Philco.
WBNW Channel 4, Washington
1:00 Test Pattern, 2:00 NBC; 4:30 Test Pattern.
WTTG Channel 5, Washington
1:30 Test Pattern; 2:50 Baseball at Griffith Stadium, Washington vs. Cleveland Indians.
KSD-TV Channel 5, St. Louis
3:00 News and Views.
3:15 Film.
3:20 Hawaiian Sharps, a guitar show.
3:45 Man on the Street.
4:00 Film: “Power Behind the Nation.”
8:00 Film.
8:25 Baseball Closeups, Harry Caray and Gabby Street, sponsored by Griesedieck Brothers Brewery.
8:40 Baseball at Sportsman’s Park, Cardinals vs. Boston Braves, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakeries. KTLA Channel 5, Hollywood
2:00 “Tune-up Time,” test pattern slides, recorded music.
2:30 Baseball from Wrigley Field, Los Angeles vs San Francisco Seals. 8:00 “Tune-up Time,” test pattern slides, recorded music.
8:15 Baseball from Gilmore Field, Hollywood Stars vs Sacramento Solons.
Sunday, July 27WCBS-TV Channel 2, New York
7:30 Film: “Last of the Mohicans,” part eleven of serial.
7:50 Children’s film short: “Zoo in Manhattan”.
8:00 “The Week in Review,” news highlights.
8:10 Feature film: “The Black Doll” with Donald Woods, Nan Grey, Edgar Kennedy (Universal, 1938).
WNBT Channel 4
8:00 “Ringside” with Tex and Jinx,” filmed show sponsored by Ipana/Minit-Rub.
8:20 “Party Line” with Bert Parks, sponsored by Ipana toothpaste and Ingram’s Shaving Cream.
8:50. Film shorts.
9:00 Borden Supper Club. Mystery-Thriller: “A Dangerous Man.”
WABD Channel 5, New York
1:30 Test Pattern.
1:45 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:50 Baseball at Yankee Stadium, Yankees vs. Chicago White Sox, play-by-play with Bill Slater.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs New York Giants, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
8:30 Midget Auto Races at Soldier Field.
WPTZ Channel 3, Philadelphia
1:00 INS News Tape, sponsored by Good House Stores.
1:20 Baseball Double header at Shibe Park, Athletics vs. Detroit Tigers, Claude Haring play-by-play, sponsored by ARCO and Philco.
7:45 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 NBC programming.
WBNW Channel 4, Washington
1:00 Test Pattern, 2:00 Air and Auto Circus; 6:00 Test Pattern; 8:00 NBC.
WTTG Channel 5, Washington
2:50 Baseball at Griffith Stadium, Washington vs. Cleveland Indians.
KSD-TV Channel 5, St. Louis
8:00 Dr. Roland Usher commentary: "The Significance of War in the Dutch Empire."
8:30 Frank Eschen’s Municipal Opera Preview: "The Chimes of Normandy." 8:50 Film show.
9:10 Panorama of the Dance program.
9:30 Film show.
KTLA Channel 5, Hollywood
1:30 Baseball Double Header at Gilmore Field, Hollywood Stars vs. Sacrmento Solons.
8:30 Cartoon Comedy.
8:40 “Shopping at Home” with Keith Hetherington and Harrise Brin, presented by leading Los Angeles Stores.
8:55 Cartoon Show.
9:00 “Hits and Bits,” Variety Show with Dick Lane.
Monday, July 28
8:00 Esso Reporter, newsreel narrated by Paul Alley.
8:10 Feature film: “Beloved Vagabond” with Maurice Chevalier (Columbia, 1936).
9:20 Trotting Races from Roosevelt Raceway, Westbury, L.I.
10:20 NBC Television Newsreel.
WABD Channel 5, New York
2:00 Test Pattern.
3:00 INS News, music and Test Pattern.
6:30 Test Pattern.
6:45 News from Washington with Walter Compton.
7:00 “Small Fry Club” hosted by Bob Emery, sponsored by American Pipe Cleaning.
7:30 Film shorts.
8:30 “Sports Names to Remember,” sponsored by Mouquin Wine.
8:40 Baseball at Yankee Stadium, Yankees vs. Detroit Tigers, play-by-play with Bill Slater.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs Brooklyn Dodgers, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
8:30 Wrestling from Midway arena, with Russ Davis, sponsored by Keeley Beer.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:45 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 NBC programming.
8:35 Baseball Double header at Shibe Park, Athletics vs. Detroit Tigers, Claude Haring play-by-play, sponsored by ARCO and Philco.
WBNW Channel 4, Washington
4:00 Test Pattern, 8:00 NBC.
WTTG Channel 5, Washington
6:45 Walter Compton, News; 7:00 DuMont; 7:30 Step ‘n’ Fetch It; 7:45 Film: “The Westland Case”; 9:00 The Music Album; 9:15 Film shorts; 9:30 Step ‘n’ Fetch It.
KSD-TV Channel 5, St. Louis
3:00 News and Views.
3:15 Film.
3:25 Puppet show in the Board of Education playground series.
3:40 Film.
4:00 Man on the Street, Frank Eschen, m.c.
4:30 Film.
8:00 Man on the Street.
8:20 Film.
8:30 Sports Closeups; Harry Caray and Gabby Street, sponsored by Griesedieck Brothers Brewery.
8:50 Film.
9:00 St. Louis Personalities; J. G. Taylor Spink, sports expert and publisher.
9:10 Film.
W6XAO Channel 2, Los Angeles
8:30 Test slides and music.
8:25 Wrestling from Hollywood Legion Auditorium, Enrique Torres vs. Danny McShain, Wild Red Berry vs. Gorilla Ramos, Maurice Chappelle vs. Nanjo Singh, Angelo Savoldi vs. Kenny Ackles and Jan Blears vs. Jack Terry.
3:00 “Tune-up Time,” test pattern slides, recorded music.
4:00 Film program for television dealers.
4:30 “Your Town—Los Angeles Presents.
8:00 Community Sing.
8:15 Varieties.
9:00 Western Picture: “In Old Montana” with Fred Scott, Jean Carmen. (Spectrum, 1939).
Highland Parks community sing will be broadcast over television station KTLA Monday night [28].
J. Arthur Lewis, coordinator of music for the city of Los Angeles, has announced that a one-hour television program will be broadcast from the Sycamore Grove park band stand.
Television station KTLA is Paramount subsidiary.
Klaus Landsberg, station manager, said that the broadcast would be the first ever made of a community sing. (Highland Park Herald-News, July 25)
Tuesday, July 29 WABD Channel 5, New York City
2:00 Test Pattern.
3:00 INS News, music and Test Pattern.
6:30 Test Pattern.
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” hosted by Bob Emery.
7:30 Leslie and Milroy, Bathing Beauty Contest.
8:00 Western Feature Film, sponsored by Chevrolet.
9:00 Boxing from Jerome Arena, Ernie Vigh vs. Horace Bailey, sponsored by Teldisco.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs Philadelphia Phillies, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
7:30 “Remember the Days.”
8:00 “Streamliner Time,” sponsored by the Union Pacific and Northwestern railroads.
8:20 Beaver Edwards, sculptor in plastics.
8:30 “Behind the Headlines.”
8:30 Variety program.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:45 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 Motion picture featurette.
8:35 Baseball Double header at Shibe Park, Athletics vs. Chicago White Sox, Claude Haring play-by-play, sponsored by ARCO and Philco.
W6XAO Channel 2, Los Angeles
9:30 a.m. Test slides and music.
10:00 “Queen For a Day,” telecast direct from the stage of Earl Carroll’s Theater Restaurant in Hollywood.
10:30-10:45 Test slides and music (for receiver installation purposes.)
KTLA Channel 5, Hollywood
3:00 “Tune-up Time”, slides, recorded music.
4:00 Film program for television dealers.
8:15 Baseball at Gilmore Field, Hollywood Stars vs. Oakland Oaks.
WTTG Channel 5, Washington
6:45 Walter Compton, News; 7:00 DuMont; 7:30 Milroy and Leslie; 7:45 Bathing Beauty Contest; 8:30 Baseball at Griffith Stadium, Washington Senators vs St. Louis Browns.
Wednesday, July 30
WNBT Channel 4, New York
7:30 “Kraft Television Theatre” presents “Interference,” sponsored by MacLaren’s Imperial Cheese.
8:30 “In the Kelvinator Kitchen” with Alma Kitchell.
WABD Channel 5, New York
1:30 Test Pattern.
1:45 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:50 Baseball at Yankee Stadium, Yankees vs. Detroit Tigers, play-by-play with Bill Slater.
6:30 INS News, Music and Test Pattern.
7:00 “Small Fry Club” with Bob Emery.
7:30 “Sports Clinic” with Bob Wolff, relayed from WTTG.
8:00 Dick Mansfield, cartoonist, relayed from WTTG.
8:20 Film shorts.
8:45 Boxing at Jamaica Arena, Freddie Addeo vs. Al Hersch, eight rounds. sponsored by American Stores.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs Philadelphia Phillies, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
7:30 Frank Wood, Private Detective.
8:00 Film short subjects.
8:15 Jack Payne, sponsored by Terman Television Sales.
8:30 Wrestling from Rainbo arena, with Russ Davis, Fred Davis of the Chicago Bears vs. Olaf Olson, sponsored by Keeley Beer.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:30 INS News Tape, sponsored by Wilf Bros. Appliances.
7:45 Sports Scrap Book with Stoney McLinn and Bill Campbell.
8:00 Musical short.
8:10 “Record Shop” with Maxine Marlo.
8:25 Motion picture short.
8:30 NBC programming.
8:45 Baseball at Shibe Park, Athletics vs. Chicago White Sox, Claude Haring play-by-play, sponsored by ARCO and Philco.
WBNW Channel 4, Washington
4:30 Test Pattern, 7:30 NBC.
WTTG Channel 5, Washington
6:15 Test Pattern; 6:45 Walter Compton, News; 7:00 DuMont; 7:30 Bob Wolff Sports Clinic; 7:45 Film Shorts; 8:00 Dick Mansfield Show; 8:20 Baseball at Griffith Stadium, Washington Senators vs St. Louis Browns.
W6XAO Channel 2, Los Angeles
9:30 a.m. Test slides and music.
10:00 “Queen For a Day,” telecast direct from the stage of Earl Carroll’s Theater Restaurant in Hollywood.
10:30-10:45 Test slides and music (for receiver installation purposes.)
KTLA Channel 5, Hollywood
3:00 “Tune-up Time”, slides, recorded music.
4:00 Film program for television dealers.
8:30 p.m. Wrestling from Olympic Auditorium, Emil and Ernie Dusek vs. Vicente Lopez and Enrique Torres, George Becker vs. Jack Kennedy, Bobby Becker vs. Lee Henning, sponsored by Ford.
THE JACK PAYNE SHOW
With Payne and Linn Burton
Director: Lorraine Larson
15 Mins.; Wed., 8:15 p.m.
TERMAN TELEVISION SALES
WBKB-Chicago
The Jack Payne Show, which has been just an excuse for filling time slot on station WBKB, came up with a fair script for current airing which gave it bit stronger reason for being video program. Although it was better than previous airers, it still doesn't offer much incentive for buying sponsors’ tele sets. Rather, it is type of show which puts television in the "crystal set" stage.
Main attraction of format is mystery guest who wears mask throughout and is questioned by Payne regarding climb to success. During conversation they drop clues for identifying purposes, and viewers mail these hints plus correct answer to station. Various items, including compacts, nylons and cigarette cases are prizes.
Lady in the mask, on program in question, was June Christy, who was not only seen, but heard in musical sequence when one of her recordings was played as hint. She gabbed with Payne who did neatly as talk-provoker, but whose actions were impulsive. His brisk and undiplomatic brushoff of guest almost cost the blonde vocalist loss of poise.
In course of their talk, Payne mentioned previous show's stars, the Harmonicats, and in typical show biz manner, music of "Peg O' My Heart" hums in background. Seconds later the trio, with harmonicas at work, move into picture as surprise guests. Talent lineup was brightest asset of show, and despite very simply answered guessing game, their appearance perked things up.
Linn Burton as announcer is recent addition and was improvement over constant presence in text and commercials of same figure and voice. However, they could make wiser use of Burton if he worked visually rather than as voice projected from advertised tele set. Sponsor writes his own commercials for show, but doesn't take advantage of the creative medium he is paying for. Commercials are flat, sordid pieces of copy and could use injection of something which would sell, not detract. (Variety, Aug. 6)
Thursday, July 31
WCBS-TV Channel 2, New York
8:00 CBS Television News with Douglas Edwards, sponsored by Gulf.
8:20 AAF Film: “Dividends for the Future.”
8:40 Fashion Showroom.
9:10 Film: “Without Warning” (UN, 1947).
WNBT Channel 4, New York
7:50 Television Newsreel.
8:00 “Author Meets the Critics,” sponsored by Maxwell House Coffee.
8:30 “Friend of the Family.”
9:00 “You Are an Artist” with John Gnagy, sponsored by Gulf Oil.
9:10 Newsreel.
WABD Channel 5, New York
1:30 Test Pattern.
1:45 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:50 Baseball at Yankee Stadium, Yankees vs. Detroit Tigers, play-by-play with Bill Slater.
Pre- and Post-Game spots from Pepsi-Cola.
6:30 INS News, music and Test Pattern.
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” with Bob Emery, sponsored by Fisher Baking.
7:30 Film shorts.
8:00-9:00 Feature Film.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs Philadelphia Phillies, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
7:30 The Singing Smiths.
7:45 Film: Short subjects.
8:00 “Your Library in Action.” 8:15 Film: Musical varieties.
8:30 Milt Hopwood’s Sports Show.
9:00 Girls baseball from Parichy Field.
WPTZ Channel 3, Philadelphia
9:30 to 2:00 Test Chart.
2:00 INS News Tape, sponsored by Good House Stores.
2:20 Baseball at Shibe Park, Athletics vs. Chicago White Sox, Claude Haring play-by-play, sponsored by ARCO and Philco.
7:35 INS News Tape, sponsored by Wilf Bros. Appliances.
7:50 NBC program.
8:00 “Pleased to Meet You,” with Roy Neal and celebrity interviews.
8:15 Short subjects.
8:30 “The Coo Coo Ranch,” Western musical.
8:50 Motion picture short.
9:00 NBC Programming.
9:10 “Your Army Air Force.”
WBNW Channel 4, Washington
4:00 Test Pattern; 7:00 Photo Desk; 7:15 Test Pattern and Dinner Music; 7:45 NBC.
WTTG Channel 5, Washington
6:15 Test Pattern; 6:45 Walter Compton, News; 7:00 DuMont; 7:30 Bob Wolff Sports Clinic; 7:45 Film Shorts; 8:00 Dick Mansfield Show; 8:20 Baseball at Griffith Stadium, Washington Senators vs St. Louis Browns.
KSD-TV Channel 5, St. Louis
2:00 N.B.C. television newsreel.
2:25 Baseball Closeups, Harry Caray and Gabby Street, sponsored by Griesedieck Brothers Brewery.
2:40 Baseball at Sportsman’s Park, Cardinals vs. Brooklyn Dodgers, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakeries. 8:00 N.B.C. television newsreel.
8:10 Film show.
8:20 Songs by Russ Severn.
8:30 Film.
8:40 Program by Mexican Society of St. Louis.
8:50 Feature film.
9:30-10:00 a.m. Test Pattern and Incidental Music.
10:00 Film: “The Gay 90s Live Again.”
10:10 Cartoon: Tom and Jerry in “Wot A Night!” (Van Beuren, 1931).
10:20-10:45 a.m. Test Pattern and Incidental Music.
KTLA Channel 5, Hollywood
3:00 “Tune-up Time”, slides, recorded music.
4:00 Film program for television dealers.
8:30 Midget Auto Races from Gilmore Stadium, seven great events featuring the leading A.A.A. drivers from Gilmore stadium.
SHOWROOM
With Eileen Coughlin, Power Models; Shirley Perces, announcer.
Director: Frances Buss
Asst. director: Ralph Levy
20 Mins.; Thurs. (31), 8:40 p.m.
Sustaining
WCBS-TV-CBS, N. Y.
After trying out the Zoomar lens successfully two weeks ago on a baseball game broadcast, CBS television gave it another try Thursday (31) night on an indoor fashion show, and made out just as well with it. Web, still pursuing its non-studio show policy, staged the fashion program in the lounge of the Hotel Dorset. N. Y., whose limited confines didn't constitute a fair test for the Zoomar. Interest it added to the show, however, indicates its possibilities for indoor use are just as promising as for remotes.
Director Franny Buss did an excellent job on the show, integrating her camera shots neatly with the commentary. If announcer Shirley Perces was talking about the hem of a skirt, for example, the camera panned down to the hem. Use of the Zoomar was confined to only those shots in which it would add something to the show and Miss Buss is to be commended for her restraint in not overdoing a good-thing.
Show featured the fall fashions of Waldo of California, with the clothes certainly constituting something for the distaff viewers to watch. Beauteous Powers models displaying the fashions kept the show interesting for the males. Unless the viewers were actually interested in fashions^ however, the show tended to drag, evidencing that something more was needed than just the models and clothes to perk up the proceedings.
Dorset lounge offered a natural setting for the show, with spectators sitting around the room to watch the goings-on. Until it decides to return to the studio. CBS has evidently found the answer to where to stage its live programming. Stal. (Variety, Aug. 6)
Author Meets the Critics
Reviewed Thursday (31), 8-8:30 p.m. Style—Talk. Producer Martin Stone. Director, Fred Coe. Technical director, Dick Pickard. Lighting, Aaron Stephenson. Sets, Ray Kelly. Cameramen, Sid Davison, Henry Bomberger, Stoddard Dentz. Cast, Ben Grauer, John W. Vandercook, Merle Miller, Bruno Shaw, Abe Spitzer. Sponsored by General Foods for Maxwell House Coffee thru Benton & Bowles over WNBT, New York.
Video version of this network radio show is an incisive and show-manly program, and one which offers tele entertainment at an adult level. The participants on the program reviewed (31) discoursed vigorously and intelligently on perhaps the most significant topic of our times, the atom bomb. Same time, the show stayed on an informal basis, with the panel members talking at each other rather than at the cameras. The seating arrangement, too, helped the congenial parlor-argument atmosphere, with radio commentators John W. Vandercook and Bruno Shaw, serving as critics, seated together on a couch while co-authors Merle Miller and Abe Spitzer were placed close at hand on chairs.
An unusual switch developed in the course of the debate about the Miller-Spitzer book, We Dropped the A-Bomb, based upon Spitzer's experiences with the fateful aerial raids on Hiroshima and Nagasaki. Spitzer worked around to the point where he felt the bomb never should have been dropped. Miller, former managing editor of Yank and now with Harper's, agreed and also deprecated their book, which he said was written in only 10 days. This caused Shaw, who was to have defended the book, to argue with them on their switched attitudes. He said, satirically: "One helped drop the bomb and now doesn't think he should have, and the other helped write the book and now doesn't think he should have. I'm here to defend both."
At approximately the mid-way mark, a five-minute film was inserted, consisting of cuts from numerous newsreels and army films, showing the experiments leading up to the dropping of the bomb and the havoc wrought by it in Japan. The film editing was expert, and the commentary, by moderator Ben Grauer, was on the same level. Grauer substituted on this show for regular moderator John K. M. McCaffery, who was out of town. He did a deft job with the aid of a few notes, and kept the show running smoothly, but occasionally allowed one or another speaker to hold the floor too long, so that running time was about seven minutes over schedule.
The bearded Vandercook seemed to come off best in the many sallies, stressing the weakening of our nation's moral position by using a weapon we would have decried on the part of our enemies. Shaw felt that the bomb's use was justified if it shortened the war. Miller and Spitzer, as indicated, sided with Vandercook. Even as in parlor debates, humor carne in, if unconsciously, when Spitzer said his business now is manufacturing "formal gowns, dinner dresses and bridesmaids."
The major commercial, at the 12-minute mark, had two actors seated at the same table, drinking coffee made in different percolators. One was benign, the other scowling as the result of quaffing their respective beverages. When the scowler tried the smiler's Maxwell House, however, both seemed equally pleasd.
Show will go sustainer on WNBT after two more weeks of General Foods sponsorship. Producer Martin Stone, it is known, plans to expand the subject matter, at that time, to cover many topics in addition to books, to enlarge his supplementary use of film, and experiment with the format in other ways. Sam Chase. (Billboard, Aug. 9)
A public showing of two television sets in operation will be held at the Pepper & Hake radio store, 1005 Monmouth St., Newport, from 8:30 to 10:30 p. m. today. The sets will be tuned to the Crosley experimental station W8XCT in the Carew Tower. (Cincinnati Enquirer, July 31)
