Vaudeville vs Berle

ABC has the distinction of being the only company for several years to have a TV network, but no flagship station in New York.

NBC, CBS and DuMont had a bit of a head start. They had television stations in 1941. But at the time ABC was still part of NBC, which didn’t sell what had been the Blue Network until 1943. That included New York radio station WJZ. After a squabble with a company in the Midwest, Blue changed its name to the American Broadcasting Company.

Now it looked to television. In a Billboard story dated Sept. 23, 1944, it was revealed the Blue Network has filed for TV permits in New York, Los Angeles and Chicago. They were placed in the “pending” file. But a little thing like not having a station wasn’t going to stop ABC from getting into the television programming business, which was emerging from the doldrums caused by the war. The company announced it would put shows on stations owned by others. It put the first of its TV shows on WRGB in Schenectady on Feb. 25, 1945. It was Johnny Olson’s audience participate show, Ladies Be Seated.

Meanwhile, the FCC announced on Feb. 1, 1946 that a hearing would take place for the four available New York-New Jersey channels from the American Broadcasting Co. and the following: Bamberger Broadcasting (WOR), Bremer Broadcasting (WAAT Newark), Debs Memorial Radio Fund (WEVD), Palmer K. and Lois C. Leberman, Marcus Loew Booking Agency (WHN), Metropolitan Television, News Syndicate Co., Philco Radio & Television, Raytheon Mfg. Co., Sherron Metallic Corp., Twentieth Century-Fox, Westchester Broadcasting (WFAS, White Plains) and WLIB, Inc.

Testimony opened on June 3. The list had been cut down to ABC and five others. Broadcasting magazine of the 10th had an excellent summary of the hearing.

As first witness for ABC, Mark Woods, president, emphasized the network's need for a New York television station to feed programs to ABC affiliates, to draw on the abundance of New York talent and to telecast to the large audience.
Nationwide service, he said, would be provided through coaxial cable, relays and film. ABC has authorized $1,750,000 for purchase of equipment and erection of a tower on the GE building for the television station, he said. . . .
Only other witness for ABC was Paul B. Mowrey, the network's national director of television, who emphasized the experience gained by ABC in producing television programs regularly on three stations: WRGB Schenectady, WABD New York, and WPTZ Philadelphia.
ABC television staff members, he said, "are the only broadcast interests in television who have worked with three different types of television equipment and likewise three different groups of television personnel."

The Commission granted a license on May 14, 1947 to ABC and assigned the company Channel 7 (Bids by Bamberger, Bremer and the Daily News were also approved).

WJZ-TV now had a problem. It found a temporary solution, reported by Variety on Dec. 10:

ABC, after prowling almost a year for a suitable television transmitter site in N. Y., now plans to get together with CBS for joint use of the Chrysler building tower for its WJZ-TV and CBS' N. Y. outlet, WCBS-TV. Move would mark the first time in television's history that two competing stations have used the same transmitter site and will give ABC its long-awaited go-ahead for the web's full-five-station operation. . . .
Once the transmitter arrangements have been completed, ABC plans to up the full speed ahead sign for construction of WJZ-TV and to begin broadcasting by the middle of next summer on channel No. 7. Order has already been placed for transmitter and studio equipment and ABC plans to spend $356,000 before hitting the air.

ABC also asked the Commission to extend the specified completion date for WJZ-TV from Jan. 8 to Sept. 1, 1948.

At this point, the company wasn’t even in the programming business. A March 31, 1948 Variety story announced:

ABC television will resume production of video shows in more than a year. With WJZ-TV, its N. Y. outlet, still under construction and not expected to take the air before early summer, the web will do its programming in WFIL-TV, recently signed affiliate in Philadelphia, and WMAL-TV, Washington. Reason for the early production is to get a line on potential sponsors for the budding network, as well as to give the N. Y. production crew a chance to keep its hand in. . . .
ABC has reserved the 6-6:30 p.m. slot Sunday nights [on the coaxial cable connecting Washington and Philadelphia] on WFIL-TV and WMAL-TV for its programming. It will also pick up the 8-8:30 p.m. slot Thursdays and the 9:30-10:30 segment Saturday nights on the same two stations. Shows will be programmed weekly, but definite plans for the tee-off program haven't yet been set. Move marks the return of ABC to its programming operation last year, when it bought time on four different east coast stations.

The Associated Press gave an August 1st start date for WJZ-TV in a column on April 14, but Billboard of the same date pointed out the station didn’t even have studios and was looking at taking over a riding academy on West 66th Street to give it a 200 by 150 foot studio. A purchase was worked out on July 19. In the meantime, ABC worked out a deal to air programming on WATV in Newark, which was set to go on the air in mid-May. It was still putting some shows on WABD.

The station finally found a transmitter site. A deal was closed May 11, according to the next day’s Variety, to put it atop the Hotel Pierre at 5th Avenue and 61st Street. Construction started, said the Hollywood Reporter on June 17.

And WJZ-TV started signing other deals. On May 17, it inked a contract to air the New York Knicks home games. The New York Giants football club did the same. And within days, Illnois Meats became its first sponsor, agreeing to advertise its Broadcast brand corned beef hash three times a night for 52 weeks. Other contracts followed that month for Peter Paul, Old Dutch Coffee, Beam Products (silver cleaner), and Schaeffer Brewing. ABC continued to sign affiliates, though there was no cable to reach them. By July 28, the company had a half million dollars in ad contracts. Newspapers started carrying listings for the station. The New York Times reported:

The ABC network’s New York television station, WJZ-TV, went on the air yesterday with the first of its regular transmissions of test patterns. It will operate from 10 A. M. to 10 P. M. weekdays and from 10 A. M., to 6 P. M. Sundays. WJZ-TV has been assigned Channel 7.



Talent for opening night was being lined up—at no less a venue than The Palace, the erstwhile showcase of vaudeville. The Hollywood Reporter quoted “Brother Everett” as saying Bing Crosby had been offered $10,000 to appear. He turned it down. It wasn’t worth his while interrupting his holiday. Variety said in its Aug. 3 issue both George Jessel and Jimmy Durante turned down appearances.

Nevertheless, the New York newspapers and the trade papers made great to-dos about WJZ-TV’s premier programming on August 10. We’ll skip past them and bring you a couple of reviews from the next day.

Here’s what Broadcasting wrote on August 9:

WJZ-TV STARTS Elaborate Inaugural Program
WJZ-TV New York, ABC's first owned and operated television station and the sixth video outlet to begin operations in New York, opened for business last week amidst festivities reminiscent of the gayest Hollywood movie premiere.
Its inaugural program ran from 7 until 11:40 p.m. Aug. 10 and included everything from Beatrice Lillie, one of the world's great comediennes, to fragments left over from a recent Fifth Ave. parade.
Civic, religious and business leaders participated in the opening ceremonies. More than 100 executives of ABC affiliated stations were invited and came to New York to see the show, and the network sales department staged a debut party for scores of advertisers and agencies.
Early in the inaugural show ABC presented a "creed" which it, plans to follow in its television broadcasting. The creed:
The American Broadcasting Co. is deeply aware of a high responsibility to the people in its approach to television. We are also deeply aware of a grave responsibility to ourselves. We shall, therefore, do our utmost to bring into your home the kind of programs we would want in our homes. We believe television will become one of the great forces in the world, and for that reason we regard our role not only as a privilege but also as a challenge. Thus, television imposes on us the profound obligation to use it with dignity, with skill, with honesty and care. We shall discharge that high obligation to the very best of our ability.
Edward J. Noble, chairman of the ABC board, and Mark Woods, the network's president, were televised in greetings to the WJZ-TV audience. Grover A. Whalen, chairman of the mayor's committee for the reception of distinguished guests, appeared as special representative of New York's Mayor William O'Dwyer who was absent on official business.
At the conclusion of these opening talks, the cameras went to the streets of Rockefeller Plaza, outside the RCA Bldg. where ABC is housed, to pick up various elements of a parade which was a feature of New York's summer-long golden anniversary celebration.
Kiernan Describes Parade
The televised parade included policemen dressed in uniforms of 50 years ago, carriages drawn by horses, some marching societies, bands, drum corps and fire fighting equipment. Walter Kiernan described the parade.
The program then returned to ABC studios. Following this Wayne Coy, FCC chairman, spoke from Washington, predicting that "in two years from now I expect to see 400 stations either in operation or under construction." He added: "We are and will continue to be years and years ahead of any other nation in the employment of this magical electronic instrument."
This was followed by a half-hour television presentation of Candid Microphone, an ABC sound broadcasting feature, and a preview of several video features which will be on the station regularly. At 9 p.m., the show moved to the Palace Theatre, now a movie house but formerly one of the biggest vaudeville theatres in the city. The program was almost pure vaudeville, with performers doing their specialties in turn. Ray Bolger, famed dancer, was m.c.
Among the outstanding performers at the Palace were Mr. Bolger, who in addition to his duties as an introducer of the other acts, did a few turns of his own; Beatrice Lillie, star of the current Broadway hit, "Inside U. S. A." James Barton, actor and one-time vaudevillan; Ella Logan, singer, Mary Raye and Naldi, ballroom dancers, Pat Rooney Sr., a vaudeville dancer and Paul Whiteman, ABC vice president and musical director, who led an orchestra in "Rhapsody in Blue."
Folk Dancing, Too
During an intermission at the Palace, the program returned to the ABC studios for half an hour of folk dancing by various national groups. This event had been originally scheduled for either Times Square or Duffy Square, but the police and fire departments did not approve.
Before the start of the Palace show at 9 p.m. the more than 100 station executives attended a buffet supper in the Hotel Astor. They then went to the Palace for the show. The several score advertiser and agency representatives were feted at a buffet in the Waldorf-Astoria. A large crowd of press was fed in the Rainbow Room lounge atop the RCA Bldg. and they watched the entire evening's program on special receivers installed there.
Following its mammoth debut program, WJZ-TV, which operates on Channel 7, took up routine programming Aug. 11, the next day. The schedule for Aug. 11 was: 5:30-6 p.m., Cartoon Teletales; 7-7:15, News and Views; 7:15-7:30, Three About Town; 7:30-8, film; 8-8:30, Gay Nineties Review, and 8:30-9, film.

Variety’s review was published Aug. 18.

WJZ-TV INAUGURAL
With Beatrice Lillie, James Barton. Ella Logan. Paul Whiteman. Henry Morgan. Pat Rooney. Sr.: Ray Bolger, Gus Van: Willie, West & McGinty; Buck & Bubbles; Walter Dare Wahl & Joe: Carlton Emmy's Mad Wags. Mary Raye & Naldi, Jules Lenzburg & orch, all from stage of Palace theatre; Edward J. Noble, Mark Woods, Grover Whalen, Wayne Coy, other officials; "Hayloft Hoedown," Allen Funt's "Candid Microphone." "Hollywood Screen Test," "Cartoon Telenews," other sample programs; New York City Golden Jubilee parade; dancers and singers of foreign nationality groups; virtually all of ABC's commentators and many program stars; George Hicks, Milton Cross, Walter Kiernan. Pauline Frederick, Romo Vincent as emcees
Producer: Paul Mowrey, assisted by Burke Crotty
Palace show producer: Larry Puck
Technical Supervisor: George Milne
4 Hrs., 37 Mins.; Tues., (10), 7 p.m.
Sustaining ABC-TV, from N. Y., Philadelphia, Washington
ABC Pulls Out All Stops for Its TV Inaugural with 'Dream' Vaudeo
By DICK DOAN
In keeping with what seems to have become the standard pattern for launching a TV station, ABC last week pulled out all the stops for the getaway of its first owned and operated station, WJZ-TV, N. Y., the sixth video outlet to hit the air in the Gotham area. It was a grandiose affair, built on high intentions, with some bold pretensions. It had some moments of high dramatic and entertainment value, notably during its airing of a two-part dream show as it might have played the old Palace theatre. Televiewers have never before seen a show quite matching that one, and possibly never will again.
Best function of the remainder of the long evening's agenda was its showcasing of the Station's future fare, with top billing in this sequence going, deservedly, to Allen Funt's "Candid Microphone." Slices of other stanzas were somewhat less promising. The formalities attendant and apparently necessary to the occasion—remarks by ABC toppers Edward J. Noble and Mark Woods, city greeter Grover Whalen, FCC Chairman Wayne Coy (picked tip from Washington) and others—were commendably brief. The program's weakest segments were those saluting the city's Golden Jubilee. Civic-minded as this tie-up was, and perhaps spectacular on paper, it jelled into nothing more than a couple of fillers. (It must be noted that, due to unexpected last minute obstruction by the gendarmes, ABC had to move its "block party" sequence from Duffy Square, where it might have bad more color, into a bare studio where it came off as a formless run-through of polyglot song and dance numbers. It was a discordant amateurish interlude amidst the wealth of expert professional talent.)
The presentation of ABC's battery of gabbers, seated around tables in a restaurant setting, was stiff and lacking in showmanship. The sampling of shows had an unrehearsed, thrown-together air. The lighting, staging, camera work were occasionally faulty. But, considering all things—that TV techniques are everywhere still in an experimental stage at this point; that ABC was badly handicapped by shortage of studio space; that the long array of sequences represented an immense amount of mobilization and coordination—the teeoff came across amazingly well, with nothing worse than minor hitches. Web's video director Paul Mowrey and his crew rate an A-plus for effort and plenty of kudos for overall performance.
The Palace bill, aside from its sock entertainment payoff as a nostalgic revival of the top vaude fare of yesteryear, presented for trade observers some interesting developments. Acts by singles and duos were comparatively simple TV pickups; offering televiewers an even closer than front-row seat closeup of performers' facial expressions. On the other hand, the closeup camera (several rows back from the orch pit), possibly due to its from-under angle, squashed some of the stars' images (notably Ella Logan and James Barton) with murderously unflattering effect. Also, the cameras had an exasperating way, it was found, of often ogling the wrong person—or part of a person—that the viewer wanted to see. (I.e., the pickup would switch to a long shot mid-way through a closeup sequence you wanted to see; two performers would be bantering and you only saw one; Ray Bolger's feet were dancing and you only saw his face, or vice-versa.) The fault seemed to lie in too frequent camera switches, striving for variety and action when both of these were inherent in the act itself, and often ill-timed or poorly selected switches.
As for the calibre of the Palace bill—what can be said of such top acts as Bea Lillie, Barton, Miss Logan, Bolger, et al., that hasn't been said before? It was terrific entertainment. Pat Rooney, Sr., was absolutely inspired. Bolger handled his difficult emceeing role with a thoughtful checkrein on nostalgic emotion. The brief revival of vaudeville's heyday was complete even to Jules Lenzberg batoning the pit orch.
It was a bill to end all Palace bills from a talent cost standpoint, too. ABC laid out $14,000 for the one-nighter's acts, not including Paul Whiteman's band and the pit orch, whereas the total cost of a week's acts in the Palace's best years usually hovered around $10,000.
For some unapparent reason, the director of the Palace pickups favored two cameras, the closeup, which at times seemed almost too intimate, and a side balcony ike which seemed too far away on most occasions. A third camera, in center mezzanine, which afforded an undistorted and middle-distance view, was seldom used.
Another discovery: all-over-the-stage acts like the Willie, West & McGinty bricklayers' farce are difficult pickups. The ike ogling the whole scene is too far back in the house to effectively display the act when it's reduced to a tiny tele-screen, and closeup shots are bound to miss 25 to 50% of the gags. It seems doubtful that a director, even if he knew the act as well as the performers themselves, could satisfactorily project it on TV as it is traditionally performed. (On the other hand, the ikes were able to do beautifully by Carlton Emmy's dog act.)
As TV material, the Palace bill put together by ABC's Larry Puck, who knows his way around in show-biz, only verified what the "Texaco Star Theatre" is proving every week: vaudeo has solid value in video.

Ah, yes. The Texaco Star Theatre with Uncle Milty. It seems fool-hardy putting an extravaganza like this against the Number One Show in television. Sponsor magazine, in its September 1948 issue, had this to say:

STAR THEATER HOT COMPETITION FOR WJZ-TV BOW
Viewing habits are developing quickly in TV. Despite tremendous program which ABC staged for opening of WJZ-TV (New York) with first hour (7-8 p.m.) television Hooperating 32.7, almost half station's viewers switched over to WNBT for 8 to 9 hour "Texaco 's Star Theater" is telecast. When "Star Theater" left air viewers returned to WJZ-TV which received a rating of 33.2 for 9-10 p.m.

The broadcast almost didn't get on the air. The New York Herald Tribune explained in its August 10 edition:

WJZ Television Debut Assured As Injunction Halts Union Row
Judge Samuel H. Kaufman insured the opening tonight [10] of television station WJZ-TV at the Palace Theater by signing a temporary injunction yesterday in United States District Court against a theatrical union which threatened to strike because of a jurisdictional dispute over the manning of television cameras.
The order restrains the International Alliance of Theatrical Stage Employees and Motion Picture Operators Union from interfering with the inaugural broadcast and calls on union officials to show cause on Thursday why they should not be permanently enjoined. Violation of the order would make the union guilty of contempt.
The American Broadcasting Company, operators of the sixth and newest television station in New York, filed a charge of unfair labor practices against the I. A. T. S. E. with the National Labor Relations Board last Friday. After investigation, the N. L. R. B. filed a petition requesting the injunction.
The petition stated that the dispute involved the American Federation of Labor affiliate and an independent union, the National Association of Broadcasting Engineers and Technicians, and that A. B. C. was "an innocent victim of a jurisdictional dispute."
The broadcasting company was bound by contract to give jurisdiction over all technical equipment, including television cameras, to N. A. B. E. T. The I. A. T. S. E., according to the petition, demanded that 50 per cent of the jurisdiction over television cameras be given to their union because the cameras were being set up in a theater.
Secondary Boycott Alleged.
The N. L. R. B. petition charged that the I. A. T. S. E. was "inducing and encouraging" other union employees to strike and said the union tried to influence workers for the New York Telephone Company and of the Palace Theater. The union, it charged, also had threatened to refuse to furnish stagehands for the opening.
The N. L. R. B. charged that the I. A. T. S. E. had violated the secondary boycott and jurisdictional dispute provisions of the National Labor Relations Act.
The N. L. R. B. told Judge Kaufman that unless a temporary restraining order were issued the broadcasting company would suffer "irreparable injury," including "a direct loss of $29,000" involved in preparing for the opening, and "impair its investment of more than $3,000,000 over the last four years."
Two Unions To Be Used
Informed of the decision, Mark Woods, A. B. C. president, said last night the program will open over Channel 7 at 7 p. m. with N. A. B. E. T. engineers manning the television cameras. The I. A. T. S. E. will be used for other duties at the opening. After the initial broadcast all other television programs of the new station will emanate from A. B. C.'s studios in Radio City or in the company's new television center at Central Park West and Sixty-sixth Street.
Here’s what was on Channel 7 that week.

TUESDAY, AUGUST 10
7:00—Opening night ceremonies, Mayor O’Dwyer, Edward J. Noble, Grover Whalen. 7:10—“Fifth Years of New York City’s Progress”; film with Milton Cross. 7:15—Interviews with celebrities entering Palace Theater. 7:40—Talks by Mark Woods, religious leaders, state and Federal officials; Bert Parks interviewing Arlene Francis, Elmer Davis, Drew Pearson, H. R. Baukage, Earl Godwin, Martin Agronsky, Ted Malone, others. 8:00—A film of “Candid Microphone,” with Allen Funt. 8:30—“You’re Invited,” preview of WJZ-TV programs. 9:00—Stage of Palace Theater—All-star vaudeville program, with Ray Bolger, m. c.; James Barton, Buck and Bubbles, Carlton Emmy, Ella Logan, Beatrice Lillie, Mary Raye and Naldi, Pay Rooney, sr., Willie West and McGinty and Paul Whiteman. 9:45—Duffy Square—Block party and pageant. 10:15—All-star vaudeville show from stage of Palace Theater. 11:30—Pickups from Broadway, Times Square, Duffy Square.
Candid Microphone
Reviewed Tuesday (10), 8 to 8:30 p.m. Sustaining via American Broadcasting Company television network. Producer, Nat Fowler. Emsee, Allen Funt. Style, Interview.
Man's inhumanity to man is nowhere better illustrated than on the tele version of Candid Microphone, which had its premiere as part of the opening night bill of WJZ-TV. For the sadistic of heart, who dote on watching an unsuspecting subject being edged on to a state of hypertension, this show probably supplies the perfect outlet. For the general public, that section which enjoys practical jokes should buy Candid Mike with no qualifications. The remainder will find portions to be hilarious, and other parts which smack of bad taste.
The 30-minute program is a counterpart of the radio version, with a hidden camera tossed in. As a result, the efforts of emsee Allen Funt to goad five selected victims into a reaction were captured, not merely on a platter for sound but on film, as a visual record. Some of the film was shot silent, with Funt commenting on the developments.
The only sequence which did not follow the usual victim-baiting pattern was shot silent in a spaghetti emporium. Here the camera showed the techniques of spaghetti slinging as practiced by lovers of the pasta. It proved quite amusing, altho it was a trifle long.
In each of the other episodes, somebody suffered. In the case of a gal in a reducing salon who was put thru some extra-curricular exercises, or in the instance of a man in a tailor's booth who was informed his trousers had a huge rip, not much sympathy was aroused, and one could enjoy the gag for its own sake. But the other two were hard on the soft-hearted.
In one case, a man checking a bag at a railway terminal was told everything must be examined, and the contents were gone over one item at a time, with the feminine apparel therein causing more than a modicum of embarrassment. Later, with Funt in the role of a still photographer, a schmoe-type character who wanted to pose with his fiddle was needled almost to the busting point, with Funt insisting that the poor devil didn't look serious enough. The sympathy here was all with the victim.
It's unlikely that any of this is done with the intent to injure. But the result is likely to be hard on sensitive viewers. What the show can get away with on radio may become too rough for video, where the impact is far greater. However, should great care and selectivity be employed in gathering material, the format and the idea provide good possibilities for a genuinely humorous program. Sam Chase. (Billboard, Aug. 21)

WEDNESDAY, AUGUST 11
5:30—Cartoon Teletales. 7:00—News. 7:15—Three About Town. 7:30—The Fitzgeralds with Ed and Pegeen Fitzgerald. 7:45—Film. 8:00—You’re Invited. 8:30—Miss Rheingold Candidates. 8:55—Quizzing the News. 9:00—Wrestling, from Washington (WMAR-TV)
NEWS AND VIEWS
With Walter Kiernan, guests
Director: Bob Doyle
Producer: John Madigan
15 Mins.; Wed., 7 p. m.
Sustaining WJZ-TV, N. Y.
The search for a wholly satisfactory method of presenting news on tele, other than via newsreel, is still on. And WJZ-TV obviously hasn't found it in this stanza. The viewer doesn't get much news, or many views, either, despite the fact that the format seems to contain the germ of a good program idea.
Getaway sequence last week (11) opened with Walter Kiernan pointing to a world map showing where ABC's news correspondents were stationed. Then he sat himself behind a small desk authentically cluttered with books, papers, etc., and introduced, sitting on either side of him, a couple from Connecticut and a gentleman from Missouri. It turned out they were passersby, plucked out of a group touring the broadcasting studios. Kiernan would read a dispatch (or, rather, just the lead of it) from the ticker machines, then try to draw comments from his guests on the subject. As might be expected on such chance selection, they didn't prove any too articulate. The only action involved was the appearance of a copyboy to spike some late dispatches on Kiernan's desk and the amusing departure of the Missourian ("I have to continue my tour") followed by his replacement by schoolmarm from Virginia.
The camera viewing the whole scene was so close up that the Missourian and his replacement never more than barely showed in the picture. Unaccountably, too, this camera seemed immobile, with the result that only the forearm of the Virginia schoolteacher was visible when she shook hands with Kiernan. Kiernan got to about half a dozen news leads during the sequence, but it could hardly be said that the viewer learned much more than he would by a 10 second kibitz of somebody's newspaper in the subway.
No question, though, but that ABC has a most engaging and capable guy in Kiernan. He's smooth on the adlib, pleasant of voice and appearance, and equally at home in the roles of newscaster, interviewer and emcee. ABC should make good use of him. Doan (Variety, Aug. 18)

THURSDAY, AUGUST 12
5:30—The Singing Lady. Ireene Wicker invites four little children each week and tells them Fairy Tales which are acted out with puppets and a piano accompaniment. 7:00—News. 7:15—Buddy Weed Trio. 7:30—Film. 8:00—Gay Nineties. 8:30—Film. 9:00—Film. 9:30—Thompson’s Talent Show. 10:00 to 11:00—Boxing, from Philadelphia (WFIL-TV).

FRIDAY, AUGUST 13
5:30—Film, “Historic Switzerland.” 7:00—News. 7:15—Film, “Skiing on Your Feet.” 7:30—Teen-Age Book Club. 8:00—Film, “Tavern in the Town.” 8:30—In the Kitchen. 9:00—Film, “Blue Harlem.”

SATURDAY, AUGUST 14
7:00—News. 7:15—Film. 7:30—Sports Review. 7:45—Film. 7:55—Miss Rheingold Candidates. 8:00—Sing For Your Supper. 8:15—Three About Town. 8:30—Film. 9:00—Film. 9:30—“Hayloft Hoedown,” from Philadelphia (WFIL-TV)

SUNDAY, AUGUST 15
2:00—Southernaires. 3:00—Film. 3:15—Polo from Bostwick Field, Westbury, L.I. 7:00—Pauline Frederick’s Guest Book, interview. 7:15—Film. 7:30—“Hollywood Screen Test,” with Neil Hamilton, Mimi Benzell, Claire Niesen. 7:55—Favorite Girl. 8:00—“Candid Microphone,” with Allen Funt. 8:30—Variety. 9:30 to 10:30—Feature Film.

MONDAY, AUGUST 16
5:30—Cartoon Teletales. 7:00—News and Views. 7:15—Film. 7:30—Quizzing the News. 8:00—Kiernan’s Korner,” with Walter Kiernan. 8:30—Film. 9:00—You’re Invited.