Showing posts with label WRGB. Show all posts
Showing posts with label WRGB. Show all posts

Saturday, 31 May 2025

June 1937

NBC finally told the world, in June 1937, when it would begin regular television programming. It wouldn’t be for two more years.

The radio network’s parent company, RCA, signed a deal with the organisers of the New York World’s Fair to operate a TV studio on the fairgrounds.

Variety was extremely disdainful about the idea, calling it “a stunt.” Time proved the editorial wasn’t boffo. It did mark a significant date in American television history.

The announcement also overshadowed one from the other side of the country. W6AXO not only began broadcasting sight and sound together (instead of airing TV audio on Mutual-Don Lee radio stations) but set up a regular schedule of programming.

Back in New York, an experimental TV station was shut down after a very short life. NAB Reports revealed W2NXT was authorised on July 21, 1936 to broadcast just above the AM radio band at 2,000 kcs. It received an extension but when National Television Corp. tried to have its license amended, the FCC shut down the station.

Elsewhere, General Electric, which put W2XCW and W2XAF on the air, was making preparations to go back into the television business, eventually using the call letters W2XB and the better-known WRGB. In Kansas City, it was announced W9XAL would resume broadcasts. And in Spokane, there was a proposal for an educational TV station at Gonzaga University.

In Chicago, the head of Zenith indulged in his favourite pasttime—bashing television. If you read quotes from him over the next ten years, he consistently says television is not ready (even after he opened TV station W9XZV which operated sporadically) and Zenith would not sell TV sets (which the company manufactured). After World War Two, he pushed a pay TV scheme which fizzled out.

Below are some highlights for the month, including a feature story outlining a surprise experimental broadcast from W2XBS. It included a Fleischer Popeye cartoon.

WEDNESDAY, JUNE 2, 1937
FCC Stops Visual Test on 2,000 kc.
THAT the FCC intends to stick to its mandate against television experiments in the so-called continental shortwave band, was indicated June 2 when it denied the application of National Television Corp., New York, for authority to continue operation of a television station [W2XNT] on the frequency band 2,000-2,100 kc. with 500 watts unlimited time.
Last year the FCC promulgated rules specifying that television experiments be restricted to the ultra-high frequencies where practically all of the operations now are going forward. National Television and Purdue University were authorized to continue temporarily in the continental band. In its June 2 action the FCC not only denied National Television the authority for amendment of its special temporary authorization but also entered its final order denying the application of the company for a construction permit to establish and operate a television station on the 2,000-2,100 kc. band.
Purdue University has been experimenting in the 2,000-2,100 kc. band in connection with rural coverage by visual stations. Whether it ultimately will go to the ultra-high frequencies in the region of 40,000 kc., where other television experimenters are harbored, is not revealed at this time but will probably develop upon consideration of its application for renewal.
In the case of National Television, the FCC action of June 2 means that the company no longer has authority to operate experimentally in the television band. It does not have authority to experiment in the ultra-high frequencies. The National Television case was the subject of a hearing before an examiner last year who recommended adversely on its application. (Broadcasting, June 15)


THURSDAY, JUNE 3, 1937
1st Reception Of Television Here Reported
Van Heuvel Picks Up Half-Hour Program on Daily Home News Set
By WILL BALTIN
The first successful reception of television signals in this city has been accomplished by Norman Van Heuvel, local radio engineer, with the picking up of a 30-minute variety program broadcast by the Radio Corporation of America from its Empire State building transmitter in New York City.
Employing the small-sized cathode ray tube, with which he has been experimenting in the construction of The Daily Home News and The Sunday Times television set, Van Heuvel was able to pick up and easily discern the broadcast Tuesday night, which included a variety of newsreels and other motion picture shots.
It was the first time any television signals have been picked up here by an amateur experimenter. The initial reception was witnessed by Mrs. Van Heuvel and her brother, Oliver Brown, as well as the set's builder.
"It was really amazing." said Mrs. Van Heuvel today in describing the scene. "We were all so excited afterward that we hardly slept that night.”
Last summer, Van Heuvel was engaged by The Daily Home News and The Sunday Times to build the first local television set, in view of the growing interest to this new invention. Lack of diagrams and details for construction handicapped the engineer to some extent but research and study of available design of sets made the construction possible.
Since early in February, RCA has been broadcasting periodic television programs from its Empire State transmitter. Shortly after that time Van Heuvel completed the sound portion of the television receiver and was amazed at the strength of the signals, in view of the reports that television signals broadcast on ultra short waves, can only carry as far as the horizon line. New Brunswick is virtually on the New York horizon line.
With the sound receiver completed, the engineer then embarked on the most difficult portion of construction—the sight receiver. Three weeks ago the set was ready for a test and Van Heuvel prepared for his experiments. Here again he was hampered because RCA had discontinued its television broadcasts for the present. Each night efforts were made to pick up the signals but there were no broadcasts.
Tuesday night another attempt was made and at 9:30 o'clock, Van Neuvel was almost startled off his chair when the RCA emblem appeared on the screen and the television program began. He immediately called Mrs. Van Heuvel and Oliver Brown into the room and the three of them watched the broadcast.
Van Heuvel withheld any comment on the reception until yesterday afternoon when he informed The Home News of the successful experiment.
"The set is by no means completed," he said today, "and experiments will continue to improve the wide range amplifier. While the pictures received were slightly distorted, they wen easily discernible. I shall now devote by attention to building a wider range amplifier."
Van Heuvel emphasized that there will be no public demonstration of the set until all work is completed. At present he is making use of a three-inch screen cathode ray tube. This is only for experimental purposes. With the achievement of clearer definition in the pictures through the refinement of the wide range amplifier, Van Heuvel expects to use the new 9 by 12 inch screen cathode ray tube.
The local experimenter has devoted practically all his spare time to the construction at the set during the past three months. He has set up his experimental laboratory at his home in Colonial Gardens and all work has been accomplished there. Last week a special antenna was erected at his home for the television experiments.
Pictures televised from the air and received here included motion pictures of a recent track meet in which races, hurdling and pole vaulting were shown. They also included a swimming meet, with fancy diving as one of the highlights. This was especially well received at the Van Beuvel home. A Popeye comedy was then shown and the program was concluded with pictures of a boxing match.
When the finishing touches are made in the equipment and as soon as RCA releases a definite schedule of television broadcasts, expected in the near future, the Home News-Sunday Times set will he made available for public inspection at special demonstrations which are being planned. (Home News, New Brunswick, N.J., June 3)


GONZAGA BUILDS TELEVISION SET-UP
Construction of a powerful television and shortwave radio transmitting and receiving station is under way at Gonzaga University.
An experimental station, described as one of the most powerful amateur setups in the west, will be in complete operation by the end of the summer, E. McNulty, S. J., of Gonzaga engineering department, told the Chronicle today. The story was revealed in connection with the announcement of a summer course in television, which will start Tuesday evening. It was also announced Gonzaga will offer a four-year electrical engineering course with a department in radio and television next semester.
In two weeks. Gonzaga will put into operation a 1000-watt short-wave transmitter,” Mr. McNulty said. “We will be able to project the Gonzaga programs to all parts of the world.”
By fall, Mr. McNulty anticipates, Gonzaga will have its radio experimental license, Gonzaga now holds an amateur license, permitting the school to broadcast under the call letters, W7FFF.
Working in conjunction with the new 1000-watt short-wave transmitter, television pictures can be transmitted a distance of 15 miles. Mr. McNulty said.
Students enrolling in the summer television course will aid in the construction of the new equipment. (Spokane Chronicle)


FRIDAY, JUNE 4, 1937
Officially inaugurating its new television sound channel transmitter, the television division of the Don Lee Broadcasting System will broadcast two "sight and sound" programs today in observance of the first anniversary of the opening of its high definition television demonstrations to the public. The new transmitter is of the latest grid-modulated design and reproduces sound frequencies from 40 to 10,000 cycles with fidelity. Observing the same schedule as of a year ago, when the Don Lee television organization gave the first public demonstration in the nation, the programs will be aired from 3 to 5 p.m. and 6:30 to 8:30 p.m. Periodic broadcasts have been witnessed by guests at a receiving set under normal home conditions at a location 3 ¾ miles north of the transmitter. More difficult reception was successfully received during April of this year in Pasadena, a distance of ten miles from the television broadcast station, W6XAO, with a mile of hills of three peaks intervening. (Grace Palmer, Hollywood Citizen-News)

THURSDAY, JUNE 10, 1937
New Television Schedule Inaugurated by Don Lee
West Coast Bureau, RADIO DAILY
Los Angeles — New sight-sound television broadcasts announced by Don Lee Television Division include: Monday, 9-10 a.m. (PST), Tuesday, 10-11 a.m.; Wednesday, 11-noon; Thursday, noon-1 p.m.; Friday, 1-2 p.m.; Saturday, 2-3 p.m. Evening broadcasts daily 6:30-7:15. The images are televised on 45,000 kilocycles (6-2/3 meters) with sound broadcast on new frequency of 54,300 kilocycles (5 1/2 meters) with new transmitter of latest grid-modulated design reproducing sound frequencies from 40 to 10,000 cycles.


TUESDAY, JUNE 15, 1937
KXBY Resumes Tele
Kansas City — KXBY has resumed its series of daily quarter-hour broadcasts in connection with experimental television broadcasts made by First National Television School, which owns and operates the radio station. Broadcasts were temporarily discontinued a month ago when station moved to new studios in the Fidelity Bldg. (Radio Daily)


WORLD SERIES BY TELEV
Moss Prepares To Open B’way Theatre With Telecasting Of Baseball Classic An Attraction
New York.—Scenes of the world series next fall will be the first televised entertainment offered to a theatre audience in the United States by B. S. Moss, who returns today from London with telecasting devices which he will install in his 600-seat Broadway and 49th street theatre.
The devices will permit televised entertainment on a full sized screen of events within a 25 mile radius. The new Moss house will open about October 1, using the baseball classic in television as the opening attraction. Moss' decision to show television will be the first actual attempt on the part of any theatre or chain to augment its regular policy with immediate and direct coverage of any event of the day.
The newsreel theatre circuit being organized by Jack Connolly and Courtland Smith, former Pathe News executives, is based on the eventual use of television in circuit theatres which are to be spotted in key cities in United States and Europe. The duo is intending to equip the theatre for television, but Moss' action is the first announced move for immediate use of telecasting in a theatre in this country.
Whether Moss will be able to continue the use of television as a feature of his theatre will depend upon the ability to set up equipment at events being held within a radius of 25 miles of New York. Telecasting is not possible beyond a 50 mile radius because, the earth's parabola blocks television beams, which cannot follow the earth's surface. (Hollywood Reporter)


THURSDAY, JUNE 17, 1937
W2XBS, New York (NBC)
4:15-5:00 p.m.—Broadcast from NBC Television Studio (sound on WJZ and other NBC Blue stations).

Radio-Tele Bldg. at World Fair
RCA to Erect Structure Covering All Branches of Broadcasting--New 441 Line Television Shown
David Sarnoff, RCA president, and Grover Whalen, president of the 1939 New York World's Fair, yesterday [17] in the NBC television studios signed an agreement whereby RCA will construct a building at the fair which will cover all branches of radio and television.
Signing of the agreement was televised to the New York area through the NBC television transmitter, W2XBS, in the Empire State Building. The voice transmission was sent out over the NBC-Blue network. This is the first time the signing of a contract has been televised and the first time the sound which accompanied the picture has been sent out over a national network simultaneously with the televised broadcast.
It was also the first time that the press had witnessed the new 441-line television picture and all agreed it was a definite improvement over the 343-line image of a year ago. RCA gave a demonstration for the Institute of Radio Engineers some weeks ago, but that was a private showing.
The building to be erected at the Fair will be of ultra-modern construction and will be linked directly with the NBC television transmitter in Manhattan. Outstanding fair events will be televised and shown to the visitors for the first time in radio history.
In making the announcement of RCA participation, Sarnoff said that Lenox R. Lohr, NBC president, would be in charge of the RCA family's participation in the fair. Lohr was formerly head of the Chicago Century of Progress Exposition.
After the ceremonies were televised, Lohr stated that when television is perfected no actors will be allowed to read from scripts. Sarnoff, Lohr and Whalen all read their speeches from paper and as a result only the tops of their faces were visible to the reporters present.
Lohr also estimated that RCA would spend over $1,000,000 for the fair building and equipment. The building will be known as the "World of Tomorrow." Some of the press representatives present were under the impression that the conclave was to be a television demonstration, but Lohr denied that it was. He said that the television receivers which picked up the program in the NBC board room and O. B. Hanson's office were hurriedly wired together at Camden and sent to New York for this occasion.
Betty Goodwin, NBC television announcer, opened and closed the television ceremonies. (Radio Daily, June 18)


NBC World’s Fair Inking Ceremony Proves Unflattering to Television
NBC and New York World's Fair officials got together on a stunt broadcast last week. On paper it was a natural. As it came out, however, it was decidedly a nag of another hue.
What the World's Fair got was the, valuable ballyhoo of a nationwide broadcast. What NBC got was an unfavorable impression of television.
Spark that set the whole shebang off was NBC's contracting to pay $29,339.82 for a site of 81,699 square feet at the New York World's Fair of 1939. Plot of ground will be used to erect an exhibit showing the story of radio and its future and housing studios for both radio and television.
To ballyhoo that deal, as well as to plug its television progress, NBC staged the stunt. David Sarnoff, RCA president; Grover Whalen, World's Fair prez, and Lenox R. Lohr, NBC prexy, inked contracts for the deal as the stars of a television broadcast.
Ceremonies were, broadcast over a national hook-up, with glowing speeches by the three principals. Also broadcast by television for the RCA and NBC execs who have television receivers in their offices and homes. Was said later it was the first ceremony of official nature ever sent out by television and the first television broadcast also aired by radio. Daily and trade paper reporters watched and heard the ceremonies via receivers in the NBC offices.
As a demonstration of practical television, the stunt left plenty to be desired. In fact it might be called an expose, rather than a demonstration. The image, reflected in the raised top of the receiver, is about seven, by nine inches in size. Lohr stated during the ceremony that television reproduction is now as satisfactory as 16 mm. film projection in the home, but the demonstration hardly bore him out.
Flicker Still Present
Same flicker that has characterized previous television images was present, possibly even more accentuated. Focusing was faulty, with outlines and images blurred. Lighting seemed to provide the most trouble, frequent blinks flashing on the tube end.
Still, all three principals in the show were easily recognizable.
Aside from the technical difficulties still unsolved by television, the demonstration highlighted one point that has frequently been mentioned in regard to practical television. That is the program angle. While the broadcast may have sounded interesting and impressive via radio, it was tiresome as reproduced by television.
Lohr explained after the demonstration that the transmitting equipment had been virtually tossed together at the last minute to comply with his and Sarnoff 's sudden decision to televise the ceremonies of sighing the Fair contract. Paraphernalia was dismantled to permit some experiments several weeks ago and the intention was not to reassemble it until late this month, Lohr said, adding that the result of the hurry job was a number of television flaws.
In their speeches accompanying the signing, Sarnoff, Lohr and Whalen all did a Gaston-Alphonse routine about 'so honored to have you with us,' 'so happy to reach this agreement,' etc. Boiled down, the speeches simply meant that RCA and NBC had contracted to spend bundle of coin to ballyhoo their radio and television achievements and facilities to the 50,000,000 (estimated. by Whalen) who will visit the Fair.
How vague the whole thing is at present can be judged from the fact that the question of whether RCA-NBC have the site for one or two seasons in return for their $29,000 hasn't been decided. (Variety, June 23)


FRIDAY, JUNE 18, 1937
RCA Television Tubes Installed at KC Plant
Kansas City — Four RCA electronic television tubes and equipment, to make the newly established 441-line television station here [W9XAL] the first to be so equipped west of Philadelphia, have been installed by Midland Television Inc.
Midland's station will be used in connection with the school opening in the fall, but eventually will be employed by KMBC when commercial television makes its bow. (Radio Daily)


TUESDAY, JUNE 22, 1937
GE to Build Television Transmitter in Albany
Schenectady, N. Y., June 22.
Installation by General Electric of a short wave, high-frequency transmitter for television broadcasting will begin within five weeks, the first step being, the erection of a 20-foot tower atop the State Office Building, Albany, the tallest structure in this section. Permission for the installation was obtained from FCC some months ago.
Willard J. Purcell, chief engineer of WGY, will supervise the work. Equipment to cost about $20,000.
When completed, the transmitter will send out the 'quasi-ocular' radio wave, which for a long time has been the problem child of television. The Albany transmitter will operate on a five to seven meter range, with a receiving radius of approximately 30 miles. (Variety, June 23)


WEDNESDAY, JUNE 23, 1937
Radio-Television Exhibit By Westinghouse at Fair
Westinghouse Electric & Manufacturing Co. will present an exhibit and demonstrations of the latest developments in radio and television, among other things, at the New York World's Fair in 1939. The company has just signed the first formal contract for exhibit space in a building to be erected at the Fair. (Radio Daily)


THURSDAY, JUNE 24, 1937
NEW YORK CITY—A report by the Radio Corporation of America is to the effect that nearly fifty television sets are in practical use by executives and engineers of the company, and that they receive daily broadcasts from the experimental station in the tower of the Empire State Building. (Saline County Record, and others)

THURSDAY, JUNE 30, 1937
Television Far Away, States Comdr. McDonald.
Addressing a recent world convention of Zenith Radio dealers in Chicago, the assertion that television has proved "a colossal flop" in England was made by Comdr. Eugene F. McDonald Jr., president of Zenith Radio Corp., in applying June 30 for a construction permit for an experimental television station in Chicago [W9XZV]. The London public, said Comdr. McDonald, noted not only as a radio manufacturer but also as an explorer, is complaining bitterly because of the lack of acceptable programs while paying about $450 for television receivers.
"Television is just around the corner—for stock salesmen only," said Comdr. McDonald. He said it was a long way off for general use in the home. His company, he said, has been working on television in its laboratories for several years, but he stated the art has many economic and technical problems yet to be solved. Zenith, he said, has refused and will continue to refuse to be "stampeded" into prematurely placing on the market its television apparatus. (Broadcasting, July 15)

Saturday, 21 September 2024

Week of December 28, 1947



Special broadcasts in the West and East were the television highlights on New Year’s Day 1948.

In Los Angeles, both TV stations broadcast the Tournament of Roses Parade, while Paramount’s KTLA had the rights to air the Rose Bowl live. Newspapers reveal Margaret Whiting held a Rose Bowl TV party at her home and sang at half-time. Garry Moore christened his new home set during the game. Judy Canova took people to the stadium, charged them, then donated the money to charity. These were pre-network, pre-coaxial cable days in California, so other stations that wanted to show the game had to be content with film some days later. They could witness the U.S.C. Trojans embarrassed 49-0 by the Michigan Wolverines.

The Sugar Bowl was filmed for television, too, except there were no stations in the South (the game was in New Orleans) to broadcast it live.

In the East, the Mummers Day Parade was again televised in Philadelphia. The difference between 1948 and the 1947 telecast is the cable to Washington, Baltimore and New York enabled stations there to air the parade live for the first time. It was also picked up by relay stations to Boston, which did not have a TV station yet.

The cable was busy the night before, with live broadcasts over a host of stations emanating from Washington, Philadelphia and New York, including Times Square.

NBC’s cable-connected stations were now being referred to as the “NBC Eastern Network.” The papers talked about the mid-west network of affiliates, which didn’t exist yet as no cable connected them. Other stations were purely in the test phase, including WBAL in Baltimore and KSTP in Minneapolis, both of were part of NBC.

Television had expanded during 1947. The following stations signed on:

KSD-TV, St. Louis, February 8
WWJ-TV, Detroit, March 4 (was WWDT)
WNBW, Washington, June 27
WFIL-TV, Philadelphia, September 13
WMAL-TV, Washington, October 3
WMAR-TV, Baltimore, October 27
WTMJ-TV, Milwaukee, December 3
WEWS, Cleveland, December 17

W8XCT, Cincinnati, had expanded its experimental programming during 1947 to be able to go commercial in February 1948.

All this growth occurred without the presence of Milton Berle, who generally gets credit for the television boom. Berle’s mark on the industry can’t be denied, but readers to this blog can see there was a slow, steady expansion of television before he added TV to his resume in 1948.

This growth will prevent any posts past 1947. It’s become too unwieldy to provide television schedules, reviews and developments. There is an overwhelming amount of material to pick from. More and more space was being allotted to TV in trade publications like Variety and Billboard. A full page of TV news began appearing in each edition of Radio Daily in 1948, with other stories in the general news sections. Television and Televisor magazines provided excellent coverage; both are viewable in very low resolution on-line.

Below, you’ll find TV listings for all stations except WWJ-TV Detroit and WEWS Cleveland. There are conflicts in what was published in various papers; on the West Coast, for instance, some had Queen For a Day on the W6XAO schedule; others had “Films” instead. W8XCT in Cincinnati, which would soon be commercial, evidently got a pile of shorts from the Walter O. Gutlohn company as it aired one-reelers made by the Van Beuren Corporation.

And it would appear all three wire services were lining up to supply the growing number of TV stations with news. Perhaps they wanted to get a jump on film studios which supplied newsreels to theatres twice a week. Oddly, there was no talk at either NBC or CBS about a weeknight newscast. DuMont was the only one with a five-night-a-week newscast, as WTTG Washington sent Walter Compton’s 15-minute summary to stations.

SUNDAY, DECEMBER 28, 1947
WCBS-TV (CBS), Channel 2, New York City
6:30—“Scrapbook, Junior Edition,” children’s program with Gil Fates.
7:15—“Fighting with Kit Carson,” film serial.
7:35—Selected film shorts.
7:50—“The Week in Review” with Don Hollenbeck.”
8:00—“Personalities in the News,” from Washington.
8:30—Hockey at Madison Square Garden: N.Y. Rangers vs. Toronto Maple Leafs.
WNBT (NBC), Channel 4, New York City
7:50—United Press news.
8:00—“Author Meets the Critics.”
8:30—Newsreel.
8:40—“Rehearsal in 3-H.”
9:10—Travel film.
9:31—Hymn.
WABD (DuMont), Channel 5, New York City
No programming scheduled.
WRGB (NBC) Channel 4, Schenectady
8:00 to 9:30—NBC programs.
WPTZ (NBC) Channel 3, Philadelphia
10:45—“Musical Prelude.”
11:00—Morning Service from Christ Church and St. Michaels.
7:15—INS News.
7:30—Going Places With Uncle George, sight-seeing trips to zoos and circuses, with Dick Elliott as Uncle George (NBC/Jerry Fairbanks film). 8:00—NBC to signoff.
WFIL-TV Channel 6, Philadelphia
1:30—Test Pattern.
2:00 to 4:00—Sunday Inquirer Comics and Children’s Matinee.
7:30—Test Pattern.
8:00—Inquirer News Review.
8:30—Let’s Pop the Question, sponsored by Bartel’s.
9:00—Film.
9:20—Religious program.
9:45—Sign off.
WMAR (CBS/DuMont) Channel 2, Baltimore
2:40—Soccer at Bugle Field: Baltimore Americans vs. Baltimore Soccer Club.
5:00—Sunday Concert.
6:30—CBS programs.
7:45—WMAR’s Baltimore Television News.
8:00—Personalities of the Week (from WMAL).
8:30—Events and People: Baltimore Style.
8:45—Feature Film.
9:45—Hockey (from CBS).
10:45—Events and People: Baltimore Style.
11:15—WMAR Previews.
WNBW (NBC) Channel 4, Washington
3:00—Test Pattern.
3:30—Coming Attractions.
4:00—Film features.
5:30—Musical Interlude.
8:00—Coming Attractions or NBC.
8:30—NBC to signoff.
WTTG (DuMont) Channel 5, Washington
Off the air.
WMAL-TV (CBS) Channel 7, Washington
6:00—Test Pattern.
6:30—CBS programs.
7:45—Film.
8:00—Personalities Who Make the News with Bryson Rash (to WMAR).
8:30—The News Today with Earl Godwin.
8:45—Film.
10:00—Hockey (from CBS).
W8XCT Channel 4, Cincinnati
2:30—Twelve Cincinnati Art Club members will preview their exhibition paintings.
3:30—Television News.
3:45 to 4:00—Film: “Italian Caprice.”
WTMJ-TV Channel 3, Milwaukee
Schedule not available.
WBKB Channel 5, Chicago
1:00—National Football Championship at Comiskey Park: Chicago Cardinals vs. Philadelphia Eagles.
KSD-TV (NBC) Channel 5, St. Louis
8:00—News Comment by Dr Roland G. Usher.
8:15—Films: “Say Si Si,” “Lydia” and “Their Nightmare.”
8:30—Russ Severin’s Music Room.
8:45—Films: “Love Song of Renrenaldo” and “Kisses to You.”
9:00—Associated Press News and View.
9:15—Films: “Concertina Man,” “Wee Bit of Scotch” and “Golfers’ Lament” (Vis-O-Graph) with Arthur Q. Bryan.
9:30—“How to Tune a Television Receiver,” Tom Howard, chief engineer of KSD-TV and KSD.
W6XAO Channel 2, Los Angeles
No programs scheduled.
KTLA Channel 5, Hollywood
8:00—World-Wide News and Recorded Music.
8:30—Cartoon.
8:40—“Shopping at Home” with Keith Hetherington and Harrise Brin, sponsored by the Pep Boys, Sears Roebuck and Frey Schwabacher.
8:55—Cartoon-news.
9:00—“Who’s News?”
9:15—Film: “Shanghai Gesture” (1941) with Gene Tierney and Walter Huston.

CHICAGO, Dec. 27.—Despite original statement that the National Football League would not allow televising of the championship pro game between the Chicago Cardinals and the Philadelphia Eagles Sunday (28), last-minute arrangements were made late Friday (26) for sponsorship of the game by the Admiral Radio Corporation.
Bert Bell, NFL commissioner, denied that his league had any opposition to television as a medium. He said that teams in the league would always be willing to give video rights as long as those sponsoring the game paid adequate sums for the rights. He said that it was a simple matter of a situation in which the league knew it had jurisdiction over a valuable game and wanted a fair sum, part of which would go into the players’ pool. When Admiral made an offer that was fair in the opinion of team owners and league officials involved, the deal was made. Atlas Prager Brewing Company, which had sponsored televising home games of the Cardinals, did not take the championship game, it was stated by a representative of the station, because the price was too high. (Billboard, Jan. 3)


MONDAY, DECEMBER 29, 1947
WCBS-TV (CBS), Channel 2, New York City
No programming scheduled.
WNBT (NBC), Channel 4, New York City
7:30—Music.
7:50—United Press and Acme News.
8:00—NBC Television Newsreel.
8:10—“Americana Quiz,” with John Mason Brown and guests.
8:41—Universal trailer for “The Senator Was Indiscreet,” starring William Powell.
8:45—Boxing from St. Nicholas Arena. Feature bout: Kid Gavilan vs. Buster Tyler.
WABD (DuMont), Channel 5, New York City
6:35—Film shorts.
6:45—Walter Compton, news (from WTTG), sponsored by General Electric.
7:00—“Small Fry Club,” with Bob Emery.
7:30—“Doorway to Fame,” hosted by Johnny Olson.
8:00—Film shorts.
8:35—“Swing Into Sports,” with Don Pallini and Maxine Barratt, sponsored by Transmirra Products Corp.
9:00—“Sports Names to Remember,” sponsored by Moquin Wines.
9:07—Boxing from Jamaica Arena with Dennis James, sponsored by Winston Radio and Television Co.
WRGB (NBC) Channel 4, Schenectady
7:00—Program Announcements.
7:15—News Page.
7:30—Memory Lane.
7:55—Behind the News.
8:00—News, Americana and boxing (from NBC).
10:30—Spot News.
WPTZ (NBC) Channel 3, Philadelphia
9:30 a.m. to 1:45 p.m. and 3:00 to 5:30 p.m.—Test Chart.
1:45—INS Television News, sponsored by Wilf Bros.
2:00—“Television Matinee,” sponsored by Philadelphia Electric Co.
7:45—INS Television News, sponsored by Superfine Appliances Co.
8:00 to signoff—NBC.
WFIL-TV Channel 6, Philadelphia
9:30 a.m. to noon, 1:00 to 5:00 p.m. and 7:30—Test Pattern.
8:00—Inquirer Television News, with Wally Sheldon.
8:10—Magic Made Easy, with Tom Osborne.
8:30—Film.
9:00—Temple University Forum: “Should the Republicans’ Tex Reduction Proposal Be Adopted?”
9:30—DuMont program.
WMAR (CBS/DuMont) Channel 2, Baltimore
2:00 to 4:00, 6:30 to 7:00—Test Pattern.
7:00—DuMont programs from WABD.
8:00—DuMont program from WTTG.
8:45—Film show.
9:00—Boxing from DuMont.
10:30—WMAR Previews.
WBNW (NBC) Channel 4, Washington
Off the air.
WTTG (DuMont) Channel 5, Washington
10:30 a.m. to noon—Morning Melodies.
6:15—Dinner music.
6:30—Preview Time.
6:35—DuMont programming.
6:45—Walter Compton, news, sponsored by General Electric (to DuMont).
7:00—DuMont programming.
8:00—Music Album, Joby Reynolds (to DuMont).
8:15—Film shorts (to DuMont).
8:30—Way Down Home (to DuMont).
8:45—Film shorts.
9:00—Step ‘n’ Fetch It, Mike Hunnicutt.
9:30—DuMont boxing program.
11:00—News.
WMAL-TV (CBS) Channel 7, Washington
10:00 a.m. to noon and 1:00 to 5:00—Test Pattern.
W8XCT Channel 4, Cincinnati
1:30—Newsreel.
1:45—Film: “Golf Timing” (Van Beuren, 1937)
2:00 to 2:15—Film: “Little New York.”
WTMJ-TV Channel 3, Milwaukee
No programming scheduled.
WBKB Channel 5, Chicago
3:00—Chicago Television Showcase
4:00—Junior Jamboree with Kukla, Fran and Ollie, sponsored by RCA.
8:00—Chicago Photografers.
8:15—News.
KSD-TV (NBC) Channel 5, St. Louis
3:00—Associated Press News and Views.
3:15—Film.
3:30—American Theater interview, Billy Gilbert.
3:45—Special NBC newsreel: “Highlights of 1947.”
4:05—Man on the Street.
4:20—Film Cartoon.
8:00—Tele-Quiz-Calls, with Harry Gibbs and Dottye Bennett, sponsored by Union Electric.
8:30—NBC newsreel.
8:50—Presentation of awards to St. Louis winners in a national essay contest on “What It Means to Be an American.”
9:10—Film.
9:25—Associated Press News and Views.
9:40—Film.
9:50 to 10:15—Jefferson Hotel children’s floor show.
W6XAO Channel 2, Los Angeles
8 p.m.—Test Slides, Music.
8:25—Wrestling Card and announcements.
8:30 to 11:00—Wrestling Matches, Hollywood Legion. Enrique Torres and Manuel Garza vs. Goregous George and Antone Leone, Morris Shapiro vs. Angelo Savoldi (45 mins), Lucky Simonovich vs. Gene Stanlee (45 mins), Paavo Katonen vs. Tommy Nilan, Pete Meningher vs. Bob Corby.
KTLA Channel 5, Hollywood
3:00 to 5:00—World Wide News and music.
7:00—“Uncle Phil,” with Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:10—Adventure Serial, sponsored by Philco.
7:30—Bar None Ranch, with Pat Buttram.
8:00—Rose Queen Coronation.

A short month and a half ago, research revealed that there were but 3,950 television sets in operation in the Los Angeles area. Since it was announced by television stations KTLA and Don Lee’s W6XAO that they, in cooperation with the Union Oil company, would telecast the world famous “Tournament of Roses” parade on New Year’s day, tele-receiver owners have increased to 9,500, with strong indication that this amount would reach 15,000 by December 31.
Quite a comparison can he made when it is realized that the first “Tournament of Roses” parade was telecast by W6XAO in 1940 to only 341 receivers; while, on January 1, 1948, there will be approximately 300,000 people, scattered from Malibu to Oceanside and the Sierra Madres to Catalina island, “looking” at this outstanding outdoor spectacle. (Highland Park News-Herald, Dec. 29)


New York.—Organization of a new 16 mm. newsreel for television to be available early in February was announced jointly yesterday [29] by International News Service, International News Photos and Telenews Productions. Domestic and foreign footage with a minimum running time of five minutes is scheduled for release five times weekly to stations or sponsors.
Newscreens will be produced by Telenews under the supervision of Jack Tobin, director of production. Plans call for INS and INP to supplement the reel with teletype news and wire photos. All sales will be handled by the television department of the two Hearst services. No rate schedule has been formulated, with actual quotation left to discussion with potential clients.
All INS-INP facilities will be available for the newsreel, according to Seymour Berkson, general manager. Both newsreel and still photo camera men will be stationed at bureaus, he explained, with coverage planned to start in key cities. Films will be furnished with sound track or with cue sheet and script, he pointed out, depending on individual needs. (Hollywood Reporter, Dec. 30)


TUESDAY, DECEMBER 30, 1947
WCBS-TV (CBS), Channel 2, New York City
No programming scheduled.
WNBT (NBC), Channel 4, New York City
No programming scheduled.
WABD (DuMont), Channel 5, New York City
6:35—Film shorts.
6:45—Walter Compton, news (from WTTG), sponsored by General Electric.
7:00—“Small Fry Club,” with Bob Emery.
7:30—“Mary Kay and Johnny.”
7:45—“Photographic Horizons” with Joe Costa.
8:00—Western Film Feature.
9:00—“Know Your New York” with Don Roper.
9:15—“Sports Names to Remember,” sponsored by Moquin Wines.
9:22—Boxing from Park Arena with Dennis James, sponsored by Winston Radio and Television Co.
WRGB (NBC) Channel 4, Schenectady
7:10—Program Announcements.
7:15—News Page.
7:30—Elissa Landi Show.
7:55—Behind the News.
8:00—Cutup Capers.
8:20—Film short.
8:35—Show Biz.
8:40—Strollin’ With Yole.
8:55—Film short
9:10—Concert Hall.
9:25—Spot News.
WPTZ (NBC) Channel 3, Philadelphia
9:30 a.m. to 5:30 p.m.—Test Chart.
7:45—INS Television News.
8:00—“Living Science,” direct from the Franklin Institute. “Atom Busting.”
8:30—Motion Picture feature.
WFIL-TV Channel 6, Philadelphia
9:30 a.m. to noon, 1:00 to 5:00 p.m., 7:30—Test Pattern
8:00—Inquirer Television News, with Wally Sheldon.
8:10—Basketball at the Convention Hall: La Salle Explorers vs U.S.C. Trojans, and St. Joseph Hawks vs. Arizona Cats.
WMAR (CBS/DuMont) Channel 2, Baltimore.
2:00 to 4:00 and 8:00—Test Pattern.
8:30—Film show.
9:00—WMAR’s Baltimore News.
9:15—Wrestling from the Colesium. Primo Carnera vs. Tony Galento, Nanjo Singh vs. Herb Freeman.
10:45—WMAR Previews.
WNBW (NBC) Channel 4, Washington
2:00—Test Pattern.
3:30—Coming Attractions.
4:00—The Local Crowd.
5:00—Film Feature.
6:00—Musical Interlude.
8:00—Capital Citizen with Bill Herson.
WTTG (DuMont) Channel 5, Washington
10:30 to 12 noon—Morning Melodies.
1:30—Afternoon Musicale.
6:15—Dinner Music.
6:30—Preview Time.
6:35—DuMont programming.
8:00—Bob Wolff Sports Clinic. Guest, 15-year-old Trigve Tuve, two-time winner of the Washington Post's Pick the Winner football contest.
8:15—The Visionaires.
8:30—“Swing Into Sports.”
9:00—Film Shorts.
9:30—Boxing (from DuMont).
11:00—News.
WMAL-TV (CBS) Channel 7, Washington
10 a.m. to noon, 1:00 to 5:00 and 7:30—Test Pattern.
8:00—Film.
8:30—“What’s on Your Mind.” (to WFIL-TV)
9:00—Film.
W8XCT Channel 4, Cincinnati
1:30—J. Cecil Alter, “Using the Weather.”
2:00—Film: “Riders of Riley” (Van Beuren, 1931)
2:15-2:30—Film: “Nature’s Songsters” (Educational, 1936)
7:30—“On Wings of Song.”
8:00—Film: “Nature’s Songsters.”
8:15—Film: “Making ‘em Move” (Van Beuren, 1931)
8:30—Evening at Gaylord’s.
9:00—Newsreel.
9:15—Film: “Riders of Riley.”
9:30 to 10:00—Television Party.
WTMJ-TV Channel 3, Milwaukee
No programming scheduled.
WBKB Channel 5, Chicago.
3:00—“Jane Foster Comes to Call,” cooking and home management show, sponsored by Commonwealth Edison.
3:30—Chicago Television Showcase.
4:00—Junior Jamboree, with Kukla, Fran and Ollie, sponsored by RCA.
7:30—Animal Crackers.
7:45— Behind the Headlines.
8:00—Civil Air Patrol.
8:15—Today’s World Picture.
KSD-TV (NBC) Channel 5, St. Louis
8:15—Film.
8:30 to 10:00—Senator Robert A. Taft addressing dinner of John Marshall Club, speeches by Senator James P. Kem and Mayor Aloys P. Kaufmann.
W6XAO Channel 2, Los Angeles
10:30—Test Pattern.
11:00—Film and shorts.
11:30—Test Pattern and Music.
KTLA Channel 5, Hollywood
12:00 to 1:00—Rose Bowl Kickoff Luncheon from the Pasadena Civic Auditorium.
3:00 to 5:00—World Wide News and music.
7:00—“Uncle Phil” with ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:10—Adventure Serial, sponsored by Philco.
7:30—Home Economics with Monica Whalen and guest.
7:45—“Star Views” with Lois Andrews, sponsored by Philco.
8:00—“Who’s News.”
8:10—“Your Town—Los Angeles Presents.”
8:30—Los Angeles National Collegiate Basketball Championship from the Olympic Audirtorium: Marshall Thundering Herd vs. Syracuse Orangemen.

Stuart Cramer, Ohio magician-mentalist, has begun a series of telecasts over Cleveland's new television station WEWS. His first video program, aired December 20 from the ballroom of the Statler Hotel, Cleveland, pulled good press notices. Second in the series, which is slated to continue thru January, was televised December 30. (Billboard, Jan. 10)

A final effort to avert a boycott of the Hollywood Legion Stadium as the outgrowth of boxing managers’ protests against television, collapsed yesterday [30] when Don Lee television attorneys refused to back out of a 3-year contract with the Flicker City Club.
As the result of yesterday’s failure to reach an amicable settlement the Southern California Boxers and Coaches Association, boasting over 90 per cent of the local boxing talent, will not sign for any further fights at the Legion.
This Friday night’s show will not be affected by the boycott.
Unless a settlement is made before a week from Friday night the Legion must obtain the majority of fighters from out of town.
The television attorneys, after listening to George Parnassus, Roy Gardner, Dan Barnhart and Art Martel, representing the association, said they had no intentions of breaking the contract, although they have a 45-day termination clause in the contract. The Legion has no escape clause.
Instead they gave the boys a “sales talk” on what a big thing television will be in 4 or 5 years, and that the fighters will profit through telecasting of fights.
Parnassus tossed a neat counterpunch by stating: “The boys are ready to fight, but they don’t want to give away their rights and they don’t want to wait five years to get paid.”
The fight men contend they are giving television a free show because the Legion receives a paltry $150) for telecasting of boxing and wrestling and the fighters don’t get a nickle [sic] of it. However the big beef of the fight men is that television is hacking big chunks off the rate receipts, especially in the gallery.
The television contract reads that the Legion must obtain waivers from all participants, but as yet not one has been obtained.
Although certain members of the Legion’s 7-man committee went on record Monday night as to admitting that “a former committee inked the television contract . . . it was a bad deal . . . and that they were stuck with it,” not one member of the 3-man committee at yesterday’s confab with the Don Lee attorney spoke up protest against television.
It was mutually agreed at Monday’s meeting that both the Legion and the tight men would make a joint plea with television to pull out of the picture. (Johnny Allen, Los Angeles Daily News, Dec. 31)


Associated Press has arranged with Acme Film Laboratories for latter to do all laboratory work for the 16 mm. newsreel events to be produced on the West Coast by A.P. for broadcasting. Initial event covered by the local A.P. television unit was the opening of Santa Anita Saturday. The Rose Parade, Michigan-U.S.C. football game, and Los Angeles open golf tournament will be shot by A.P. for television this week.
Facilits have been set up for speedy development, editing and printing of spot news film coverage by A.P. in the Western states, and the local A.P. television newsreel staff will headquarter at Acme Laboratory. (Hollywood Reporter, Dec. 30)


The Federal Communications Commission notified Radio Station WAGA Tuesday [30] that it had been granted a permit to operate the first television station in Georgia. Managing Director James E. Bailey announced that construction of television facilities would begin at once under the permit which authorizes television broadcasts [on Channel 5] as soon as they can be arranged. The station will be erected on a West Peachtree site acquired several months ago, Bailey said, and television broadcasts may be started within six or eight months. The cost of the expansion will run to between $500,000 and $750,000, Bailey said. (Atlanta Constitution, Dec. 31)

CANTON, Dec. 30—Application for permission to construct and operate a 24,000 watt television station in Canton is on file with the federal communications commission in Washington, it was announced today by officials of the Brush-Moore Newspapers Inc.
The present plans call for an outlay of $200,000 for the new station; the officials announced. They added that they hope to have the station completed by 1949 in time for the presidential inauguration ceremonies if the FCC grants approval of the application before the coming summer.
The station would use the site of the new WHBC transmitter, operated the Ohio Broadcasting Co., a subsidiary.
The application lists the call letters as WBMT, which stand for W (commission signal letter Indicating station is east of the Mississippi river) Brush-Moore Television.
To prepare the way for the application, Brush-Moore shareholders on Oct. 10, approved an amendment to the articles of incorporation allowing the firm to engage in “radio, television, facsimile and other forms of broadcasting.” Officials explained that the application was, made by Brush-Moore rather than the Broadcasting Co. subsidiary “because television represents a new and different medium of communication.”
The station would broadcast on Channel No. 7 of the 13 allocated by the FCC for higher-powered commercial use. The channel runs from 174 to 180 megacycles The 24,000 watt transmitter is expected to cover a 55-mile radius and would begin operations on a minimum of 28 hours. The application also calls for use of a mobile unit for control “telecasts.”
The only commercial television station now in operation in Ohio is WEWS in Cleveland, which made its debut only last week. (Marion Star, Dec. 30)


Washington.—A $93 million expansion program for the new year by AT&T, which will include construction of the new coaxial cable links for television service yesterday [30] was authorized by the FCC.
AT&T proposed to provide the following new television service: Two additional circuits in the New York-Washington coaxial cable; two between New York and Albany; two between Philadelphia and Chicago; two between Chicago and St. Louis. These links would permit television programs to originate or be received in Baltimore, Richmond, Pittsburgh and Cleveland in addition to the cities named.
The commission also authorized the Pacific Telephone and Telegraph Co., a subsidiary of AT&T, to construct a coaxial cable between San Jose and Los Angeles.
The carrier facilities proposed would also increase circuits for use by AM broadcasting as well as other services. Pacific Telephone said it would install additional broad band equipment between Portland, Los Angeles and Salt Lake City. These proposed new facilities can be used in radio broadcast service. (Hollywood Reporter, Dec. 31)


WEDNESDAY, DECEMBER 31, 1947
WCBS-TV (CBS), Channel 2, New York City
1:00—Film short.
1:30 to 2:00—“Missus Goes a-Shopping” with John Reed King.
8:00—Documentary film.
8:25—Hockey from Madison Square Garden: N.Y. Rangers vs. Boston Bruins.
WNBT (NBC), Channel 4, New York City
5:00—“Playtime,” children’s program (from WNBW).
7:15—United Press and Acme News.
7:24—“Tonight’s Television Press Releases.”
7:30—“Kraft Television Theatre”: “Respectively Yours.”
8:30—“In the Kelvinator Kitchen” with Alma Kitchell.
8:45—Sports Roundup featuring Jersey Joe Walcott (from WPTZ).
9:00—Studio show.
9:30—Man in the Street (from WNBW).
9:50—12:05 a.m.—Studio Show and Pick-Ups From Times Square.
WABD (DuMont), Channel 5, New York City
6:35—Film shorts.
6:45—Walter Compton, news (from WTTG), sponsored by General Electric.
7:00—Small Fry Club, with Bob Emery.
7:30— Jack Eigen Show.
7:45—Film shorts.
8:00—Sylvie St. Clair, songs.
8:30—Feature film.
10:00—To be announced.
11:30—International New Year’s Party from the U.N. Club, Washington.
12:06—To be announced.
12:20—Ice Follies Party, Philadelphia.
WRGB (NBC) Channel 4, Schenectady
5:00—NBC Children’s program. (from WNBW)
6:40—Program Announcements.
6:45—News Page.
7:00—Behind the News.
7:05—Gay ‘90s New Year’s Eve.
7:25—Spot News.
7:30—Television Theatre, In the Kitchen, New Year’s Eve (from NBC).
WPTZ (NBC) Channel 3, Philadelphia
9:30 a.m. to 1:45 p.m. and 3:00 to 5:30 p.m.—Test Chart.
1:45—INS Television News.
2:00—Television Matinee, sponsored by the Philadelphia Electric Co.
4:45—INS Television News.
5:00—NBC children’s show (from WNBW).
7:45—INS Television News.
8:00—Selected motion picture.
8:30—NBC program.
8:45—“Sports Scrapbook” with Stoney McLinn and Bill Campbell.
9:00—Variety show (from NBC?)
9:30—NBC program (from WNBW).
10:00—“Pleased to Meet You” with Roy Neal direct from South City Hall Plaza.
10:15—Variety Show (from NBC?)
11:00—NBC New Year’s show from Times Square.
WFIL-TV Channel 6, Philadelphia
9:30 a.m. to noon, 1:00 to 5:00 p.m. and 7:00—Test Pattern.
8:00—Inquirer Television News.
8:15—Film featurette.
8:30—Ice Follies.
11:00—Film Feature.
11:30—DuMont (from WTTG).
12:05—Film featurette.
12:20 to 12:35—New Year’s Eve Party on ice with cast of Ice Follies (to DuMont).
WMAR Channel 2, Baltimore
7:30—Test Pattern.
8:00—Film Show.
8:30—Basketball: Loyola Greyhounds vs. North Carolina Tarheels.
10:15—New Year’s Eve Concert.
11:30—International New Year’s Party, U.N. Club, Washington, D.C. (from WTTG).
12:20 a.m.—Backstage Party, Ice Follies (from WFIL-TV).
1:00 a.m.—WMAR Previews.
WNBW (NBC) Channel 4, Washington
2:00—Test Pattern.
3:30—Coming Attractions.
4:00—Film Features.
5:00—Playtime (to NBC).
6:00—Musical Interlude.
7:00—Coming Attractions.
7:30—NBC programs.
8:45—New Year’s Eve from Washington, Philadelphia, New York, Boston (to and from NBC).
WTTG (DuMont) Channel 5, Washington
10:30 a.m. to noon—Morning Melodies.
1:30—Afternoon musicale.
6:15—Dinner Music.
6:30—Preview Time.
6:45—Walter Compton news, sponsored by General Electric (to DuMont).
7:00—Small Fry Club (from DuMont).
7:30—Film: “Second Chorus.”
8:45—Dance music.
9:45—Dickens’ “Christmas Carol,” film starring Sir Seymour Hicks.
11:30—International New Year’s Party, U.N. Club, Washington (to DuMont).
12:20—Fce follies (from WFIL-TV).
WMAL-TV (CBS) Channel 7, Washington
10 a.m. to noon and 1:00 to 5:30—Test Pattern.
W8XCT Channel 4, Cincinnati
1:30—Film: “Big League.”
1:45—Film: “Redskin Blues” (Van Beuren, 1931)
2:00 to 2:15—“Tea at Two.”
WTMJ-TV Channel 3, Milwaukee
2:00—Meet Your Neighbor, interviews and audience participation from Milwaukee's Radio City.
2:30—Let’s Look at the News.
2:45—Film Variety.
3:00—Surprise Package.
3:15—Movie Matinee: Lost Jungle, Chapter 5.
7:45—News and Views, sponsored by Gimbels and Radio Specialty Company (Philco).
8:00—Open House: News Highlights of 1947.
8:15—Sportsreel, sponsored by A. Gettelman Brewing Company.
8:30—Basketball: Marquette vs Wisconsin at Auditorium, sponsored by Wadham's Division of the Socony-Vacuum Oil.
WBKB Channel 5, Chicago
3:00—Chicago Television Showcase.
4:00—Junior Jamboree, with Kukla, Fran and Ollie, sponsored by RCA.
KSD-TV (NBC) Channel 5, St. Louis
No programs scheduled.
W6XAO Channel 2, Los Angeles
10:30—Test Pattern.
11:00—Film and shorts.
11:30—Test Pattern and Music.
KTLA Channel 5, Hollywood
12:30—“On the Town.”
3:00 to 5:00—News and music.
7:00—Uncle Phil, with Ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:10—Adventure Serial, sponsored by Philco.
7:30—“Sunset Room” with Joan Barton.
8:00—Film shorts.
8:30—Hockey at the Pan Pacific Auditorium: Los Angeles Monarchs vs. Fresno Falcons.

LOS ANGELES, Dec. 31 (UP)—A special tax crew was assigned today to make sure that television bars charging admission to see the Rose Bowl game pay the government a 20 per cent admission tax.
Harry C. Westover, collector of internal revenue, said his office was entitled to 20 per cent of all fees charged for admission to television transmission. (Hollywood Citizen-News, Dec. 31)


A 16 mm. film summary of the Shrine East-West game in San Francisco New Year’s Day, will be telecast over the Don Lee video transmitter, W6XAO, at 8 p.m. next Monday [5]. The footage will be a prelude to the regular Monday night wrestling bout. (Hollywood Reporter, Dec. 31)

Arrival of the New Year in the three major cities on the eastern television network—New York, Philadelphia and Washington — affords video stations ample opportunity for a wide variety of program fare, bulk of which will concern itself with actual celebrations at key points.
NBC has scheduled a special three-hour “round-robin” show from 8:45 to 12:05 p.m., EST, portions of which will be sponsored by the Hamilton Watch Company, with the high point coming at midnight from the crossroads of the world — New York’s Times Square.
In addition to Times Square pick-up and the studio show from New York, titled “Through the Years with Song and Dance,” a remote pickup and studio program from Philadelphia and a studio show from Washington is scheduled. WNBT's “Through the Years” will feature stars and acts of former years in a musical review of the old minstrel days, Gay Nineties, the Roaring Twenties and other eras of America’s entertainment history. In the Times Square segment of the show, two cameras of one of NBC’s mobile units will be installed at the Hotel Astor to record the climax of activity as the clock ushers in the year 1948.
A sports show will originate from WPTZ in Philadelphia featuring top sports events of the past year with heavyweight contender Jersey Joe Walcott as guest. Washington portion of the show will be a 20-minute studio show (from WNBW) with the station arranging a New Year’s Eve celebration for Capital viewers.
Network shows will also be featured on WABD-DuMont New Year’s Eve festivities with a special pickup from the Capital and WTTG scheduled from 11:30 p.m. to 12:05 a.m. Thursday morning.
From United Nations Club Washington program will be a direct pickup from the United Nations Club in the Capital wherein dignitaries of the UN and their families will herald the arrival of ‘48. U. S. Army and Navy officials are also expected to attend the celebration which will have variety entertainment of an international flavor, including song and dance performances by Latin-American, European and Oriental stars, etc. At 12:20 a.m. WABD will air a web show from WFIL-TV in Philadelphia consisting of a pickup of the Ice Follies New Year’s Eve party in the Quaker City.
WCBS-TV’s “Missus Goes A-Shopping” today with John Reed King (1:30 p.m., EST) will have a tie-in with the New Year’s theme. Program will originate from a super market in Long Island. (Radio Daily, Dec. 31)


THURSDAY, JANUARY 1, 1948
WCBS-TV (CBS), Channel 2, New York City
8:00—CBS Television News with Douglas Edwards, sponsored by Gulf Oil.
8:15—“To the Queen’s Taste,” cooking program from the Cordon Bleu Restaurant, with Mrs. Dione Lucas.
8:45—Basketball from Madison Square Garden, Long Island U. vs. U.S.C., N.Y.U. vs. Colorado.
WNBT (NBC), Channel 4, New York City
10:30 a.m.—Mummers Day Parade from Philadelphia.
8:00—“Hello 1948.”
8:30—NBC Television Newsreel.
8:40—Musical Merry-Go-Round, with Jack Kilty.
8:55—Universal trailer for “The Senator Was Indiscreet,” starring William Powell.
9:00—“You Are an Artist,” with John Gnagy, sponsored by Gulf.
9:15—Feature film: “African Diary,” with Harry Bauer, Victor Francen; English soundtrack. (American premiere).
WABD (DuMont), Channel 5, New York City
6:15—“Small Fry Club” with Bob Emery, sponsored by Fisher Baking Co.
6:45—Walter Compton, news (from WTTG), sponsored by General Electric.
7:00—Film shorts.
7:30—“Birthday Party,” with Grace Gioe.
8:00—Film shorts.
8:15—“Charade Quiz,” with Bill Slater.
8:40—Film shorts.
9:00—To be announced.
WRGB (NBC) Channel 4, Schenectady
8:00—NBC Programs.
WPTZ (NBC) Channel 3, Philadelphia
9:45—INS Television News.
10:00—Philadelphia’s Annual Mummers Parade, direct from South City Hall Plaza (to NBC), sponsored by Snellenburg’s department store.
7:45—INS Television News.
8:00—NBC programs to sign-off.
WFIL-TV Channel 6, Philadelphia
9:30 a.m.—Test Pattern.
10:00—Mummers Parade.
1:00—Football from Franklin Field: Philadelphia Eagles vs. St. Louis Cardinals.
7:30 p.m.—Test Pattern.
8:00—Inquirer Television News.
8:45—Martin Agronsky, ABC news commentator [Pha. Inquirer only].
9:00—Basketball at the Convention Hall: Temple vs. Santa Clara, La Salle vs. Utah.
WMAR Channel 2, Baltimore
9:30 a.m.—Test Pattern.
10 a.m. to 1 p.m.—Mummers Parade (from WPTZ).
5:45—Test Pattern.
6:15—DuMont programs.
7:00—WMAR’s Baltimore Television News.
7:15—Film show.
8:00—“Champagne and Orchids” starring Adrienne.
8:15—“Music Album” with Sherry Sherwood (from WTTG).
8:30—“Charade Quiz” with Bill Slater.
9:15—Basketball: Baltimore Bullets vs. Philadelphia Warriors.
10:05—WMAR’s Baltimore Television News.< br> 11:00—WMAR Previews.
[Note: all NYC TV listings for DuMont have “Charade Quiz” at 8:15].
WNBW (NBC) Channel 4, Washington
11:00 a.m.—Test Pattern.
11:15—Coming Attractions.
11:30—Mummers Parade (from WPTZ).
1:00 p.m.—Musical Interlude.
4:00—Fun at 4.
5:00—Musical Interlude.
8:00—Film features.
Children of Georgetown House and the Georgetown branch of the Boys Club, both Community Chest agencies, will present a television program at 8 o’clock tonight over Station WNBW. The program, originating from the Wardman Park Hotel, will include tap, hula and square dancing numbers. Ten boys, from 8 to 17, will present a minstrel show. (Washington Evening Star, Jan. 1)
WTTG (DuMont) Channel 5, Washington
6:30—Preview Time.
6:35—Film shorts.
6:45—Walter Compton news, sponsored by General Electric (to DuMont).
7:00—Small Fry Club (from DuMont).
7:30—Birthday Party (from DuMont).
8:00—“Champagne and Orchids” (from DuMont).
8:15—“Music Album” with Sherry Sherwood (to WMAR).
8:30—“Charade Quiz” (from DuMont).
9:00—Film feature presentaton.
10:30—News.
[Note: Evening Star and Daily News list: 11 a.m.-2 p.m.—Mummers Parade, 6:15—Small Fry, 6:45—News, 7—Western Film, 8—Champagne and Orchids, 8:30—Charade Quiz, 9—Golden Gloves, 9—News]. The second round of the Times-Herald Golden Gloves will be televised and broadcast from the Uline Arena tonight. The television broadcast will be brought to the fans via Station WTTG at 9 p.m., sponsored by the Hecht co. (Washington Times-Herald, Jan. 1)
WMAL-TV (CBS) Channel 7, Washington
9:30 to 10 a.m. to noon and 7:30 p.m.—Test Pattern.
10 a.m. to 1 p.m.—Mummers Parade (from WPTZ).
8:00—Telestars of Tomorrow.
8:30—Film.
8:45—“The Major Problem of 1948.” [to WFIL-TV?]
9:10—Basketball (from CBS).
W8XCT Channel 4, Cincinnati
8:30—Variety Show.
9:30—Film: “Chinese Jinks” (Van Beuren, 1932)
9:45—Film: “Big Cheese” (Van Beuren, 1930)
10:00 to 10:30—“Build Thee More Stately Mansions.”
WTMJ-TV Channel 3, Milwaukee
2:00—Special Film Program.
2:30—Television Newsreel.
2:40—Film Shorts.
3:00—New Year’s Day Variety.
7:45—News and Views, sponsored by Gimbels and Radio Specialty Company (Philco).
8:00—Armchair Travels, film.
8:30—Wrestling, from South Side Armory, sponsored by A. Gettelman Brewing Company.
WBKB Channel 5, Chicago
3:00—Chicago Television Showcase.
4:00—Junior Jamboree, with Kukla, Fran and Ollie, sponsored by RCA.
7:30—Milt Hopwood’s Sports show.
7:45—Film short.
8:00—Today’s World Picture.
8:15—Film short.
8:25—Hockey at the Stadium: Chicago Blackhawks vs. Detroit Red Wings, sponsored by Emergency Radio and Applicance
KSD-TV Channel 5, St. Louis
3:00—Associated Press News and Views.
3:15—Film.
3:20—New Year’s Day service; Dr. Walter A. Maier of Concordia Semenary; Lutheran Hour Chorus.
4:10—NBC newsreel “Sports Highlights of 1947.”
8:35—Film.
8:45—Basketball (BAA) at the Arena: St. Louis Bombers vs. Boston Celtics, sponsored by Hyde Park Breweries.
W6XAO Channel 2, Los Angeles
8:30 to 11:30 a.m.—Tournament of Roses Parade.
KTLA Channel 5, Hollywood
9:00 a.m.—Tournament of Roses.
1:00—Meet the Teams.
1:30—Pre-Game Rally.
2:00—Rose Bowl Game, Michigan Wolverines vs. U.S.C. Trojans, sponsored by Union Oil.
5:00—After Game Rally, with Hedda Hopper, Joan Barton, Don Wilson, Eddie Bracken, Art Linkletter and Bill Demarest, sponsored by Union Oil.
7:00—“Uncle Phil” for kids, sponsored by Philco.
7:10—Adventure Serial, sponsored by Philco.
7:30—“Judy’s Work Shop,” with Shirley and Judy.
7:45—“Star Views” with Lois Andrews. Dorothy Douglas, Lee Elson and Judy Beaumont present a scene from “Penny Wise,” sponsored by Philco.
8:00—“Hollywood New Year’s.”

Thousands of Southlanders who were miles from Pasadena watched the Tournament of Roses parade yesterday [1] — by television over Station W6XAO.
And if you ask the engineers it wasn’t an easy trick. The San Rafael hills stand three miles west of Pasadena and between the parade and the Hollywood transmitting station; and television waves travel only in a straight line. The W6XAO engineers solved the problem with two welded aluminum disks nine feet and 16 feet in diameter. The television camera caught the parade from the top of the Pasadena Elks Club porch at Orange Grove Ave. and Colorado St. As Engineer Harry R. Lubcke phrased it, the camera “squirted” THE television Waves through a coaxial cable to the smaller disk on the clubhouse roof. That disk beamed them to the larger disk atop San Rafael Hill, 200 feet above the parade level. From here they were directed to the Hollywood station where they were amplified and broadcast.
The engineers say the parade was received on home sets from Malibu to San Diego. (Los Angeles Times, Jan. 2)


An audience of more than 4000 persons in the Shrine auditorium yesterday [1] gave an enthusiastic reception to the first televised large—screen projection demonstrator which featured the Tournament of Roses parade and the Rose Bowl football game. That theatre video has a future, especially sports, was conclusively proven by the assembly, as it expressed audible amazement over the startling Zoomar lens, the multi-camera coverage by Station KTLA and a genuine delight over an “on-the-field” intimacy during the nation’s greatest pigskin classic.
From 9 a.m. until nearly 5 p.m., patrons, boldly skeptical at first, sat and watched the panoramic scope of events unwind before them. All the atmosphere of the Rose Festival itself prevailed with the lookers, who cheered their favorite teams, players and floats as they came and left the big 12x16 foot screen.
Video engineers and television experts may have observed much that was unsatisfactory technically, but the great majority of those in attendance brushed off such short-comings as poor image resolution and fuzzy definition as if they hadn’t occurred.
Bert O’Orsay, sponsor and promoter of the event, casually dismissed an indictment by a New York grand jury on a charge of first degree grand larceny, instigated by the Colonial Television Corp. of Brooklyn, as a “minor misunderstanding” and said that what the patrons saw yesterday “was only the beginning of the most fascinating era of the theatre the world has ever seen.
D’Orsay is charged with presenting a bad check for $1317 to Alfred Emerson, president of Colonial, for one of the sets he used yesterday and allegedly transporting it to Loa Angeles.
In the Hollywood Athletic Club gym approximately 800 persons watched the Rose Tourney and Parade on a 7x9-foot screen set up by the Richards Television Co., using a special set built around RCA equipment. Vision was reported good. (Hollywood Reporter, Jan. 2


Any prestige that might have been gained by the NBC television web in presenting the first U.S. preem of a feature-length film Thursday (1) night was more than lost through the mediocrity of the film itself.
“African Diary,” a French-made picture, was imported to the U. S. more than a year ago but hadn’t played in any theatre in this country. Reason why it had kicked around in the vaults so long was perfectly obvious from its tele showing. Film must have been produced at least 10 years ago. Story, acting and direction were equally trite and, worst of all, the voices used for dubbing the French dialog into English sounded as though the “voice” thesps were playing it for laughs.
Voice that dubbed for the late Harry Baur, for example, sounded like a caricature of a Mexican peon trying to speak English. Old characters in the turn sounded like teenagers, while the younger ones sounded old. It’s doubtful whether super-imposed titles would have been much better, since in the one short sequence employing titles, they were down so low on the picture frame as to be practically invisible on the small-sized tele screen. “Diary” made it obvious, however, that until the French learn more about dubbing, titles are definitely the thing for U. S. theatre audiences.
Story, which a foreword claimed was a true one, had Victor Francen as a French army major serving in the African Sudan. Just when he had convinced his government to start a TVA project on the Niger river and had proposed to a girl, he was stricken with leprosy and disappeared. Rest of the 75-minute feature depicted his revitalization at the hands of Baur, playing a French army doctor. Both the lead actors have done much finer work in subsequent pictures. As for the supporting players, they were made inadequate for the small demands placed upon them.
It’s bad enough when broadcasters must play U.S. films eight to 10 years old. Scanning B foreign oldies, though, is too much. NBC probably deserves credit for lining up such a preem, but the web officials should have been a little more discriminating in their taste. Stal. (Variety, Jan. 7)


NBC television took advantage of its “Studio 3-H” show Thursday (1) night to present news chief Paul Alley in a prospectus for the 1948 NBC tele newsreel. In an informal huddle with announcers Bob Stanton, Ray Forrest and Jim Stevenson, Alley revealed ambitious plans for the reel’s expansion in both foreign and domestic coverage in a further step to meet intensified competition from outside producers.
Rest of the hall-hour show. directed by staffer Fred Coe, was excellent. Format followed the usual rehearsal idea, which gives NBC a chance to stage ambitious productions sans expensive sets or costumes. Lisa Kirk, featured singer In the current Broadway production of “Allegro” did a standout job with “Man I Love.” Tele thesps Bill Post and Steve Courtleigh gave a moving reading to a scene from Shakespeare’s “Julius Ceasar” [sic] and Stan Cavanaugh amused with some deft juggling tricks. Margo and Gower Champion topped off the proceedings with a terping eulogy to the now-defunct vaude at Loew’s State, N. Y. (Variety, Jan. 7)


FRIDAY, JANUARY 2, 1948
WCBS-TV (CBS), Channel 2, New York City
8:00—Selected film shorts.
8:30—Feature films.
WNBT (NBC), Channel 4, New York City
1:00—Swift Home Service Club with Tex and Jinx, and Martha Logan, home economist; Sandra Gahle, decorator and home planner.
1:30—NBC Television Newsreel.
8:00—Film: “Sports Review of 1947.”
8:15—Universal trailer for “The Senator Was Indiscreet,” starring William Powell.
8:20—“The World in Your Home,” sponsored by RCA.
8:30—Film.
8:41—“Gillette Cavalcade of Sports,” Boxing from Madison Square Garden. Jackie Cranford vs. Bernie Reynolds.
WABD (DuMont), Channel 5, New York City
6:15—Small Fry Club, with Bob Emery.
6:45—Walter Compton, news (from WTTG), sponsored by General Electric.
7:00—Film shorts.
7:30—Hubert Brill’s “Playhouse.”
8:00—Film shorts.
8:54—Sports Names to Remember, sponsored by Moquin Wine.
9:00—Wrestling from Jamaica Arena, with Dennis James.
[Note: Times and Newsday have 6:35—Shorts; 7:00—Small Fry, 7:30]
WRGB (NBC) Channel 4, Schenectady
7:10—Program Announcements.
7:15—WRGB News Page.
7:30—“Whatzat, Whozit?”
7:40—Sportsreel.
7:55—Behind the News.
8:00—NBC programs, including boxing.
10:30—WRGB Pictorial Spot News.
WPTZ (NBC) Channel 3, Philadelphia
9:30 a.m. to 12:45 p.m. and 1:40 to 3:45—Test Chart.
12:45—INS Television News.
1:00 to 1:40—NBC programming.
3:45—INS Television News.
4:00—Children’s Matinee: cartoon, chapter 1 of “Hurricane Express” serial, and Western Feature.
7:35—INS Television News.
7:50—United Press News.
8:00—NBC program.
8:15—Short subject.
8:30—“Handy Man” with Jack Creamer, sponsored by Gimbels.
8:45—Motion Picture Short.
8:55—“Sportsman’s Show.”
9:10—Boxing (from NBC).
WFIL-TV Channel 6, Philadelphia
9:30 a.m. to noon, 1 to 5 p.m. and 7:30—Test Pattern.
8:00—Inquirer Television News.
8:15—Rose Bowl Parade (film) [Pha. Inquirer only].
9:00—Basketball (BAA) at the Convention Hall—Philadelphia Warriors vs. Washington Capitols, sponsored by Norge.
WMAR Channel 2, Baltimore
No programs.
WNBW (NBC) Channel 4, Washington
12:30—Test Pattern.
12:45—Coming Attractions.
1:00—NBC programming.
1:45—Musical Interlude.
4:00—Let’s Learn to Fly.
5:00—Film Features.
6:00—Musical Interlude.
7:30—Coming Attractions.
8:00—NBC programs.
8:30—Story of the Week, with Richard C. Harkness.
8:45—Let’s Learn To Dance, sponsored by Georges Radio and Television Stores.
9:25—News in Review
9:30—NBC boxing, sponsored by Gillette.
10:45—View-A-Sport.
[Daily News has 9:00—News, Boxing].
WTTG (DuMont) Channel 5, Washington
6:00—Dinner Music.
6:15—Small Fry (from DuMont).
6:45—Walter Compton, news, sponsored by General Electric (to DuMont).
7:00—Unannounced.
8:00—Elder Michaux and the “Happy I Am” Choir.
8:30—Hockey from Uline Arena: Washington Lions vs. Springfield Indians.
11:00—Press Bulletins.
WMAL-TV (CBS) Channel 7, Washington
10:00 a.m. to noon, 1:00 to 5:00, 7:00-8:30—Test Pattern.
8:00—Film: “Vanishing Riders” (1935) with Bill Cody.
W8XCT Channel 4, Cincinnati
1:30—Film: “Hello Mama” (RKO-Nu Atlas, 1939)
1:45—Film: “Jungle Terror” (Van Beuren, 1932) with Sasha Siemel.
7:30—Film: “Hello Mamma.”
7:45—Film: “Jungle Terror.”
8:00—Film: “Hermits of Crabland” (Van Beuren, 1935)
8:15—Wrestling at the Music Hall Arena. Pierre LaBelle vs. Bobby Nelson, Ali Aliba and Irish Pat McGee vs. Monte LaDue and Buck Lipscombe, Paul Steuer vs. Bob Blake.
WTMJ-TV Channel 3, Milwaukee
2:00—Meet Your Neighbor, interviews and audience participation from Milwaukee's Radio City.
2:30—Let’s Look at the News.
2:45—Film: Excursions in Science.
3:00—Surprise Package.
3:15—Movie Matinee: Lost Jungle, Chapter 6.
7:45—News and Views, sponsored by Gimbels and Radio Specialty Company (Philco).
7:55—Basketball: Wauwatosa at West Allis Hale, sponsored by the Broadway House of Music.
WBKB Channel 5, Chicago
3:00—Chicago Television Showcase.
4:00—Junior Jamboree, with Kukla, Fran and Ollie, sponsored by RCA.
7:30—Variety program.
7:45—Film shorts.
8:00—Newsreels and News.
8:15—“Lost Jungle.”
8:44—The Singing Smiths, sponsored by Terman Television Sales.
9:00—Boxing from Madison Athletic Club, sponsored by Atlas Prager Brewing Co.
KSD-TV Channel 5, St. Louis
3:00—Associated Press News and Views.
3:15—Film: “Love is a Song.”
3:20—Behind the Fashion Scene with Marjorie Wilten.
3:30—Film: “Land of the Stars.”
3:45—Ray Mayer, magician, with George Wood.
4:00—NBC newsreel.
4:15—Animated cartoon.
8:15—NBC newsreel.
8:30—Film: “Maki La Pus.”
8:45—Basketball game at Kiel Auditorium: St. Louis U. Billikins vs. Holy Cross Crusaders.
W6XAO Channel 2, Los Angeles
10:30 a.m.—Test Pattern.
11:00—Films.
11:30 to noon—Test Pattern and Music.
8:00—Test Pattern and Incidental Music.
8:25—Boxing Card and Announcements.
8:30—Boxing at the Hollywood Legion Stadium. Bob Castro vs. Kenny Watkins (10 rounds), Pee Wee Swingler vs. Nick Diaz (six rounds), Al Gonzales vs. Freddie (Babe) Herman (six rounds), Babe Huerta vs. Richard Lopez (found rounds), Willie Jones vs. Lonnie Croft (four rounds), Chuck Wilkerson vs. Tommy Yamaoka (four rounds).
KTLA Channel 5, Hollywood
12:30 to 1:00—“On the Town,” sponsored by local television set distributors.
3:00 to 5:00—World Wide News and Music.
7:00—“Uncle Phil,” with ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philo.
7:10—Adventure Serial, sponsored by Philco.
7:30—“Music Room” with Gene Norman.
8:00—Selected Short Subjects.
8:30—Hockey from the Pan-American Arena: Los Angeles Monarchs vs. Oakland Oaks.

SATURDAY, JANUARY 3, 1948
WCBS-TV (CBS), Channel 2, New York City
2:55—Pro Basketball (BAA) at Madison Square Garden: N.Y. Knicks vs. Baltimore Bullets.
7:45—News, Tom O’Connor.
8:00—Selected film shorts.
8:15—College Basketball at Madison Square Garden: St. John’s vs. Rhode Island State, Manhattan vs. Dartmouth, Bob Edge announcing, sponsored by Ford.
WNBT (NBC), Channel 4, New York City
5:00—Puppet Playhouse.
WABD (DuMont), Channel 5, New York City
No programs scheduled.
WRGB (NBC) Channel 4, Schenectady
No programs scheduled.
WPTZ (NBC) Channel 3, Philadelphia
9:30 a.m. to 1:45 p.m. and 4:00 to 5:00—Test Chart.
1:45—INS Television News.
2:00—Mummers Parade (film?)
WFIL-TV Channel 6, Philadelphia
3:00 and 7:00—Test Pattern.
7:30—“Starlet Stairway” with Jack Steck.
8:00—Inquirer Television News.
8:10—Far Better Sports, with Don Kellett.
8:30—Basketball at the Convention Hall: Temple vs. Colorado, St. Joseph vs Kansas State.
WMAR (CBS/DuMont), Channel 2, Baltimore
2:30—Test pattern.
2:55—Basketball (from CBS).
7:15—Test pattern.
7:45—news, films (from CBS).
8:30—College Basketball at Evergreen: Loyola Greyhounds vs. Albright.
10:30—WMAR Previews.
WNBW (NBC) Channel 4, Washington
12:30—Test Pattern.
7:30—Coming Attractions.
8:00—Film Features.
WTTG (DuMont) Channel 5, Washington
7:15—Dinner Music.
7:45—Arnold Fine Show.
8:00—Film short.
8:15—Scholastic Sports Association.
8:30—Film short.
8:45—Basketball (B.B.A.) from Uline Arena: Washington Capitols vs. Boston Celtics.
11:00—News.
WMAL-TV (CBS) Channel 7, Washington
3:00 to 5:00 and 7:15—Test Pattern.
7:45—News (from CBS).
8:00—AAU Indoor Games from National Guard Armory.
W8XCT Channel 4, Cincinnati
7:30—Film: “Deadly Females” (Van Beuren, 1936)
7:45—Basketball at the Music Hall Arena: Westminster vs. Miami, University of Cincinnati vs. Utah.
WTMJ-TV Channel 3, Milwaukee
2:00—Table Tennis Tournament.
2:30—Let’s Look at the News.
2:45—Your Attention, Please.
3:00—Teen Age Time: North and Custer High Schools, presented by the WTMJ-TV Teenage Council.
3:30—Wild West Theater.
7:45—News and Views, sponsored by Gimbels and Radio Specialty Company (Philco).
8:10—Basketball: Marquette vs. Springfield (Mass.) Y college, at Marquette gym, sponsored by Wadham's Division of the Socony-Vacuum Oil.
WBKB Channel 5, Chicago
No programs scheduled.
KSD-TV Channel 5, St. Louis
3:00—Associated Press News and Views.
3:15—Film: “Our Flag.”
3:30—“Junior Jamboree” with Russ Severin.
4:00—Western film feature.
8:10—Hockey at the Arena: St. Louis Flyers vs. Indianapolis Capitals, sponsored by Crosley Dealers.
W6XAO Channel 2, Los Angeles
Off the air.
KTLA Channel 5, Hollywood
12:30-1:00—“On the Town.”
3:00 to 5:00—News and music.
7:00—“Uncle Phil,” with Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:10—Adventure Serial, sponsored by Philco.
7:30—“You’ll Be Sorry,” with Beryl Wallace.
8:00—Basketball from the Olympic Auditorium: Pepperdine vs. Whittier.

HOLLYWOOD—A special trailer designed exclusively for presentation via television is being prepared via television to whet interest in its new Ronald Colman starrer, “A Double Life.” The trailer will be similar in technique to U-I’s first experiment with television advertising, a five-minute short touting “The Senator Was Indiscreet,” which as booked for presentation by NBC’s video outlet in New York City. (Boxoffice, Jan. 3)