Saturday 27 May 2023

October 1947 Part 2

You could count on one hand the number of regular daytime television shows there were at the start of October 1947 (not including test patterns). Tex and Jinx, followed by a newsreel, appeared on Friday afternoons on NBC. W6XAO in Los Angeles broadcast “Queen For a Day” on weekday mornings.

That was it until WBKB decided to include afternoons in its schedule. The intention was to have someone on the tube to help stores sell TV sets (especially the RCA variety) but what actually happened was a beloved children’s programme signed on. It starred a pair of puppets and their human friend, a Chicago radio actress named Fran Allison. The puppets, as you have guessed, were Kukla and Ollie. The internet says they appeared on TV before the war on the experimental Zenith station but this was their permanent debut. Their show lasted ten years but they appeared on occasion on television much longer than that.

On the topic of children, KLTA adjusted its schedule, moving ventriloquist Judy Dinsdale to the start of its evening programming to accommodate youngsters. And at the other SoCal station, Martin Block of “Make Believe Ballroom” fame began to appear on W6XAO, or at least a transcription of one of his radio shows did, accompanying the late-morning test pattern.

Also in mid-October 1947 The Cincinnati experimental station continued to add programming but was not ready to go commercial just yet.

The usual schedules and reviews are below. We still can’t find anything for WWJ-TV in Detroit. There’s also a nice summary on NBC’s network programming, while CBS was starting to line up affiliates. The Schenectady station began airing “Darts for Dollars,” which strikes me as a funny concept, while one NBC producer showed some live-TV inventiveness with a guest. Oh, and Petrillo was still being a pain with his "no-music-on-TV" nonsense.

By the way, if you click on the photo above-right, check who is endorsing Philco TV sets. He was heard in theatres at the time and later on TV, but never credited on screen. He's known for the words "Here I come to save the day." Roy Halee was the singing voice of Mighty Mouse.

Saturday, October 11
WCBS-TV (CBS), Channel 2, New York City

1:45 Football at Baker Field, Columbia vs. Yale, sponsored by Knox Hats, pre-game sponsored by Better Cars.
8:00 Tom O’Connor, news.
8:15 Scrapbook, Senior Edition, with Gil Fates.
8:45 Documentary Film.
WNBT (NBC), Channel 4, New York City
1:45 Football at Yankee Stadium: Army vs. Illinois, sponsored by American Tobacco.
WPTZ Channel 3, Philadelphia
12:45 INS Television News, sponsored by Wilf Bros.
1:00 NBC.
WFIL-TV Channel 6, Philadelphia
1:10 Football at Baltimore: Navy vs. Duke. Don Kellett and Tom Moorehead play-by-play.
8:00 Inquirer Television News.
8:10 Better Sports, with Don Kellett.
8:25 Film featurette.
WRGB (all networks) Channel 4, Schenectady
1:45 Football from NBC.
WNBW (NBC) Channel 4, Washington
1:45 NBC; 4:15 Washington Home Show.
WMAL-TV (ABC/CBS) Channel 7, Washington
8:00 CBS.
KSD-TV Channel 5, St. Louis
3:00 News and Views; 3:15 Film short; 3:20 Amadee's cartoon quiz; 3:35 Film short; 3:45 Man On the Street; 4:00 Film, “It’s Wanton Murder,” road safety film narrated by Lowell Thomas (William J. Ganz, 1946)
7:45 Beaumont-Southwest high school football game.
KTLA Channel 5, Hollywood
3:00 to 5:00 World Wide News and music.
7:00 “You’ll Be Sorry” with Beryl Wallace, sponsored by Philco.
7:30 “Uncle Phil,” for kids from 6 to 60 with Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure Serial, sponsored by Philco.
8:00 Western Film.
9:30 “Ice Follies of 1948,” on stage and back stage, from Pan Pacific auditorium.

CHICAGO, Oct. 11.–In an attempt to strengthen its afternoon programing and help sell television receivers, WBKB, local B&K video station, will begin airing two new series next week. One series, a co-operative effort of AFRA, the station, and RCA, Philco, GE and Crosley distributors, will be presented Monday thru Friday from 3 to 4 p.m. The other, a high budgeted show sponsored by the RCA-Victor Distributing Company, will be aired Monday thru Friday from 5 to 6 p.m. Altho execs at the station and the agency involved, J. Walter Thompson, would not reveal exactly what the budget on this 13-week series would be, estimates of those connected with the program indicate it could be a package costing as much as $50,000 for the series.
Co-operative series, it has been estimated, will cost about $800 to $900 a week. Low cost will be possible because AFRA members and other talent appearing on the show will work for nix and the station will charge less than its card rate for time. Don Meier and Lorraine Larson will direct this series.
Co-op shows, to be titled Chicago Television Showcase, will each day feature a well-known local AFRA member who will act as emsee of fashion showings, interview well known personalities and conduct man on the street airings. On Tuesdays the 3 to 3:30 p.m. seg will be utilized by the Commonwealth Edison home economics show, Jane Foster Comes To Call.
RCA-Victor series, directed by Lewis Gomavitz and Beulah Zachary, will be titled Junior Jamboree. This series will be aimed at the high school and junior high school audience and will feature Fran Allison, featured comedienne on ABC's Breakfast Club, and Burr Tillstrom and his puppet, Kukla. Interviews with celebrities from sports and entertainment fields, dramatic bits and instructions in hobbies will be included. It is also planned to have the Chicago Board of Education Radio Council co-operate in this series and provide top students of public schools who will make appearances on the series periodically. (Billboard, Oct. 21)


Sunday, October 12
WCBS-TV (CBS), Channel 2, New York City

7:30 Children’s Films.
8:00 This Week in Review, news highlights.
8:10 Feature Film.
WNBT (NBC), Channel 4, New York City
2:15 Pro Football at Griffith Stadium: New York Giants vs. Washington Redskins, sponsored by Pabst beer, pre-game by BVD (from WNBW).
8:00 Author Meets the Critics, moderated by John McCafferty, Dr. George Lawton, guest.
8:30 Film shorts.
9:00 NBC Television Theatre with Ginny Simms and the Little Singers.
WABD (DuMont), Channel 5, New York City
2:00 Pro Football at Yankee Stadium, N.Y. Yankees vs. Brooklyn Dodgers, Bill Slater play-by-play, assistant director Harry Coyle, pre-game sponsored by Lektrolite.
WBKB Channel 5, Chicago
1:55 Football at Wrigley Field, Chicago Bears vs. Philadelphia Eagles, sponsored by Canadian Ace Brewing.
WPTZ Channel 3, Philadelphia
1:45 INS Television News, sponsored by Wilf Bros.
2:00 Midget Auto Races.
7:45 INS Television News.
8:00 NBC.
WFIL-TV Channel 6, Philadelphia
1:30 Sunday Inquirer Comics.
2:00 Catholic High School Football, LaSalle High vs. St. James High. 8:00 Inquirer News Review.
8:30 Let’s Pop the Question.
9:00 Travel Film.
9:10 Religious program.
WNBW (NBC) Channel 4, Washington
8:00 NBC.
WMAL-TV (ABC) Channel 7, Washington
1:30 Meet Me Under the Tree; 1:45 Football at Griffith Stadium, Washington Redskins vs. New York Giants; 4:30 Film Fun.
KSD-TV Channel 5, St. Louis
8:00 News comment by Dr. Roland G. Usher, "The New Position of the Island of Malta"; 8:15 Film short; 8:25 Songs by Russ Severin; 8:40 Film short; 8:50 Ernie's Miniature Circus; 9:05 Film short; 9:15 News and Views; 9:30 Film short; 9:40 City Art Museum program, Jaquelin Ambler will discuss and illustrate Chinese art.
KTLA Channel 5, Hollywood
3:00-5:00 and 8:00-8:30 World Wide News and music.
[L.A. Times has 1:00 Baseball, though season is over; Pasadena Star-News has 2:00 Dons vs. Buffalo Bills.]
8:30 Cartoon.
8:40 “Shopping at Home” with Keith Hetherington and Harrise Brin, sponsored by the Pep Boys, Schwabacher Frey, Sears Roebuck.
8:55 Cartoonews.
9:00 “Philco Football Scoreboard” with USC coach Dean Cromwell, sponsored by Philco. 9:15 Feature Film: “Shadow of Terror” with Richard Fraser, Grace Albertson, Cy Kendall (PRC, 1945).

Monday, October 13
WNBT (NBC), Channel 4, New York City

8:00 NBC Television Newsreel.
8:10 Film: Round Trip—The U.S.A. in World Trade.
8:40 Boxing at St. Nicholas Arena, Sandy Saddler vs. Al Pennino.
[Daily News: WNBT will present films of the Columbus Day parade up Fifth Ave. tonight at 9.]
WABD (DuMont), Channel 5, New York City
6:35 Film shorts.
6:45 Walter Compton, news (from WTTG Washington).
7:00 Small Fry Club, with Bob Emery.
7:30 Doorway to Fame, with Jackie Bright, sponsored by Bucknell Shirts.
8:00 Film Shorts.
8:15 The Magic Carpet, sponsored by Alexander Smith Carpets.
8:30 The Music Album (from WTTG Washington).
8:45 Swing Into Sports, with Vincent Richards, sponsored by Transmirra Products and DuMont Marine Service.
9:00 Sports Names to Remember, sponsored by Moquin Wine.
9:06 Amateur Boxing from Jamaica Arena with Dennis James, sponsored by Winston Radio and TV. Corp.
WBKB Channel 5, Chicago
3:00 Chicago Television showcase.
5:00 Junior Jamboree, with Kukla, Fran and Ollie (debut), sponsored by RCA.
8:30 Wrestling from Midway arena.
WPTZ Channel 3, Philadelphia
1:15 INS Television News.
1:30 Penna. Week Banquet, with Gov. Duff, Mayor Samuel, Jimmy Stewart.
2:15 Television Matinee, sponsored by Philadelphia Electric.
7:45 INS Television News, sponsored by Superfine Appliances.
8:00 NBC.
WFIL-TV Channel 6, Philadelphia
8:00 Inquirer Television News.
8:10 Magic Made Easy, with Tom Osborne.
8:30 Film featurette.
9:00 Temple University Forum: Penna. Week.
9:30 Wrestling, George Becker vs. Vic Holbrook, Skyhigh Lee vs. Tony Martinelli, Abe Coleman and Dutch Schweigart vs. Fred Carone and Michel Leone, Rudy Dusek vs. Fritz Wallich.
WRGB (all networks) Channel 4, Schenectady
7:30 Music for the Moment; 7:40 Children’s Bedtime Story; 7:50 Music; 8:00 NBC to signoff.
WTTG (DuMont) Channel 5, Washington
6:35 DuMont; 6:45 Walter Compton, news; 7:00 DuMont; 8:30 The Music Album, with Joby Reynolds; 8:45 DuMont; 9:00 Step ‘n’ Fetch It, audience participation show.
KSD-TV Channel 5, St. Louis
3:00 News and Views; 3:15 Film short; 3:25 Stamp collectors program, with George V. J. Godwin, president of the Mound City Stamp Club; 3:50 Man on the Street, Frank Eschen, m.c; 4:20 Film short.
8:00 Tele-Quiz-Calls, with Harry Gibbs and Dottye Bennett, sponsored by Union Electric; 8:30 Film short; 8:40 Sports Closeups, with Harry Caray and Gabby Street, sponsored by Griesedieck Brothers Brewery; 9:00 Film; 9:15 Man on the Street; 9:35 Film; 9:45 News and Views.
W6XAO Channel 2, Los Angeles
10:00 a.m. Queen For a Day.
8:00 Test Pattern and Incidental Music.
8:25 Wrestling from the Hollywood Legion Auditorium, Danny McShain vs. Billy Varga (junior heavyweight title), Jan Blears vs. Gorilla Ramos (light heavyweight title), Bob Corby vs. Morris Shapiro, Gene Stanlee vs. Ali Pasha, Jack Terry vs. Ivan Kameroff.
KTLA Channel 5, Hollywood
12:00 to 4:00 Hollywood and Vine.
4:00 Swiss Family Robinson.
5:00 Hollywood Salute.
6:00 “Uncle Phil,” with Shirley Dinsdale and Judy Splinters, sponsored by Philco.
6:10 Adventure Serial, sponsored by Philco.
6:30 Kiddie Party.
6:45 “Star Views” with Lois Andrews, sponsored by Philco.
7:00 “Looking at Music” with Al Jarvis, sponsored by Philco.
7:30 Beryl Wallace.
8:00 Short subjects.
8:30 Amateur Boxing.
JUNIOR JAMBOREE
With Burr Tillstrom, Fran Allison
Producer: Beulah Zachary
Director: Lewis Gomowitz
60 Mins.; Mon. thru Fri., 5 p.m.
RCA-VICTOR DISTRIBUTING CORP. (J. Walter Thompson)
WBKB, Chicago
"Junior Jamboree," touted as the first 60-minute tele series on a five-day sked, is cued at kids in the 6-16 bracket. RCA-Victor dealers are urging youngsters to visit nabe stores and see the show, idea being that small fry may wheedle mom and pop into buying a receiver. All of which is smart promotion, even though some double-crossing parents may buy another brand.
Kukla, a puppet voiced by Burr Tillstrom, emcees J.J., performing on a stage that simulates screen in RCA receiver. Continuity includes film shorts, animated cartoons, demonstrations of juve hobbies, and interviews by Fran Allison. Mail pull has kids telling why they want a dog, with barker awarded weekly for best letter. Miss Allison also appears with lost dog for possible recognition by kid viewer.
Dialog, ad libbed from an outline, ran smoothly. Miss Allison, known to radio fans as Aunt Fanny of the "Breakfast Club," is a veteran at off-the-cuff repartee, while Tillstrom has been puppet chattering for more than a decade.
Show, which preemed Oct. 13, seems tailor-made for a juve audience, especially with format calling for grid stars and other kid heroes in interview spot. Sponsor might well consider use of dog trademark (His Master's Voice) somewhere in this stanza. Baxt. (Variety, Oct. 22)


Los Angeles — First entertainment motion picture made specifically for television got its initial airing on Paramount’s KTLA, October 13. Film is “North of The Slot,” 16mm quarter-hour short produced by Larry Finley under the firm name of Telestory, in association with John Parsons, Western division merchandising manager of Gough-Philco, which was the sponsor. Film will get general television trade distribution in the East by Philco as first in the series. Tt was made in seven days at a low cost of $1,500, with Parsons writing the script, Dorothy Hoffman, director, and James Healey as associate producer. NBC announcer Talmon Avery docs the narration, and cast includes Jan Hilton, Herb Ellis and Eddy King. Background music is dubbed from accompanying records. (Radio Daily, Oct. 22)

Tuesday, October 14
WABD (DuMont), Channel 5, New York City

6:35 Film shorts.
6:45 Walter Compton, news (from WTTG Washington).
7:00 Small Fry Club, with Bob Emery.
7:30 Look Upon a Star, high school amateur talent, sponsored by Comet Candy.
8:00 Western Feature Film, sponsored by Chevrolet.
9:00 College of Style and Swing, sponsored by Jay Jay Junior.
9:15 Boxing at Park Arena, sponsored by Teldisco, pre-match ads by Packard-Bayridge.
WBKB Channel 5, Chicago.
3:00 Jane Foster Show, sponsored by Commonwealth Edison, sponsored by Commonwealth Edison.
3:30 Chicago Television Showcase.
5:00 Junior Jamboree, with Kukla, Fran and Ollie, sponsored by RCA.
7:30 Behind the Headlines.
7:45 Short subjects.
8:00 Jack Payne.
8:15 Short subjects.
8:30 Dr. Jekyll and Mr. Hyde.
WPTZ Channel 3, Philadelphia
7:45 INS Television News, sponsored by Superfine Appliances.
8:00 Motion Picture Feature, "The Prisoner of Zenda," starring Ronald Colman (UA, 1937).
WFIL-TV Channel 6, Philadelphia
8:00 Inquirer Television News.
8:10 Film.
8:20 Hockey (from WTTG Washington).
WRGB (all networks) Channel 4, Schenectady
7:30 DuMont; 8:00 On the Job; 8:20 Film Short; 8:35 Dude Ranch; 8:55 Film short; 9:05 Concert Hall; 9:20 DuMont to signoff.
WTTG (DuMont) Channel 5, Washington
6:35 DuMont; 6:45 Walter Compton, news; 7:00 DuMont; 8:00 Bob Wolff Sports Clinic, sponsored by Southern Venetian Blind; 8:15 The Visionaires; 8:30 Hockey at Uline Arena, Washington Lions vs. Philadelphia Rockets.
W6XAO Channel 2, Los Angeles
10:30 a.m. Test Pattern and Incidental Music.
11:00 Live: “Queen for a Day” from the Earl Carroll Theater-Restaurant, Hollywood.
11:30 Test Pattern and Incidental Music.
KTLA Channel 5, Hollywood
3:00-5:00 World Wide News and Music.
7:00 “Star Views” with Lois Andrews, sponsored by Philco.
7:15 Home Economics, with Monica Whelan and Hugh Charles, sponsored by Philco.
7:30 “Uncle Phil” with ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure Serial, sponsored by Philco.
8:00 “Tele-Newsreel,” sponsored by Buchanan and Co. ad agency.
8:10 Short subjects.
9:00 “Ice Follies of 1948,” on stage and back stage from Pan Pacific Auditorium.

Wednesday, October 15
WNBT (NBC), Channel 4, New York City

7:30 Kraft Television Theatre: Therese.
8:30 In the Kelvinator Kitchen, with Alma Kitchell.
WABD (DuMont), Channel 5, New York City
6:35 Film shorts.
6:45 Walter Compton, news (from WTTG Washington).
7:00 Small Fry Club, with Bob Emery.
7:30 Play: The Mannequin.
8:00 Film shorts.
8:15 Know Your New York, quiz on famous landmarks in New York with Don Roper, sponsored by Bonded U-Drive-It.
8:30 Film shorts.
8:45 Feature Film: "Spirit of Youth," with Joe Louis, Mantan Moreland, Clarence Muse (Grand National, 1938).
WBKB Channel 5, Chicago
3:00 Chicago Television Showcase.
5:00 Junior Jamboree, with Kukla, Fran and Ollie, sponsored by RCA.
7:30 Frank Wood, Private Detective.
8:00 Film, short subjects.
8:15 Jack Payne, sponsored by Terman Television Sales.
8:30 Wrestling from Rainbo Arena with Russ Davis.
WPTZ (NBC) Channel 3, Philadelphia
1:45 INS Television News.
7:30 INS Television News, sponsored by Superfine Appliances.
7:45 Sports Scrapbook with Stoney McLinn and Bill Campbell.
8:00 Selection motion pictures.
8:30 NBC program.
8:45 Selected motion pictures.
WFIL-TV Channel 6, Philadelphia
1:30 Inquirer Book Luncheon.
WRGB (all networks) Channel 4, Schenectady
7:30 NBC; 8:30 Jury of Opinion; 9:00 Film short; 9:15 Farm Spotlight; 9:30 Film short; 9:45 Show Biz.
WNBW (NBC) Channel 4, Washington
7:30 Illustrated News; 7:30 NBC.
WTTG (DuMont) Channel 5, Washington
6:35 DuMont; 6:45 Walter Compton, news; 7:00 DuMont; 7:30 "Shadow of Terror" starring Richard Fraser (PRC, 1945); 8:45 Unannounced; 9:30 Boxing (DuMont).
[Baltimore Sun’s schedule after 8:45 does not match other paper’s DuMont’s schedules.]
W6XAO Channel 2, Los Angeles
10:30 a.m. Test Pattern and Incidental Music.
11 a.m. Live: “Queen for a Day” from the beautiful Earl Carroll Theater-Restaurant, Hollywood.
[Valley Times has “Film Program.”]
11:30 Test Pattern and Incidental Music.
KTLA Channel 5, Hollywood
3:00 to 5:00 World Wide News and music.
7:00 “Looking at Music” with Al Jarvis, sponsored by Philco.
7:30 Uncle Phil, with ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure serial, sponsored by Philco.
8:00 “Your Town—Los Angeles Presents.”>br> 8:30 Wrestling at Olympic Auditorium, Manuel Garza vs Hans Schnabel, Larry Moquin and Sammy Menacker vs. Wee Willie Davis and Carl Davis, Vicente Lopez vs. Earl McCready, The Black Panther vs. Alex Kasaboski, Vic Christie vs. Fritz Schnabel, sponsored by Ford.

Cincinnati—W8XCT, Crosley experimental tele station in Cincinnati announces a full schedule for this week of October 11 to 18 including firsts in football, drama and ice shows. First football video in Cincinnati was handled by W8XCT Saturday in televising the game in Nippert Stadium between the University of Cincinnati Bearcats and the University of Dayton Flyers. The game was aired in its entirety and two cameras were used with the W8XCT mobile unit bus. “Holiday On Ice,” a complete ice show was televised Sunday evening beginning at 8:15 p. m., EST, and lasting to the conclusion of the show. W8XCT’s regular home show Tuesday night was broadcast from the transmitter site atop Carew Tower beginning at 8:30 p. m., EST. On Wednesday evening W8XCT will broadcast a remote from the Cincinnati Art Museum. (Radio Daily, Oct. 15)

Pointing up NBC's increased emphasis on television networking, scanning of the programs now aired by WNBT, the web's N.Y. outlet, reveals the entire 18 1/2 hours' weekly output is fed to at least one other station, with several shows piped to three other stations simultaneously. For NBC, consequently, the long-mentioned video network is an actuality.
Stations already linked to the NBC web include WNBW, owned and operated in Washington: WPTZ, Philco station in Philadelphia, and WRGB, General Electric outlet in Schenectady. In addition, both WWJ-TV (Detroit) and KSD-TV (St. Louis) are nominal affiliates. Lack of networking facilities from N.Y. to the west precludes their receiving anything from NBC except two editions weekly of a filmed newsreel, which is shipped to them by air express.
Because the nework is still in a basic, formative stage, NBC toppers decline to divulge the financing operation on shows fed to affiliates. It's believed, however, that unlike radio, sponsors buy time on the affiliates at the latters' standard rates, instead of paying the entire billing to a network for the net to feed out to the affiliates. With the A.T.&T. still permitting free use of its coaxial cable between N.Y. and Washington, the sponsor of course has no line charges to pay.
Of WNBT's 18 1/2 hours of programming, nine-and-a-half hours represent sponsored time. This is available to both WNBW and WPTZ but not to WRGB, which has not yet received a commercial license. With very little programming of its own, WNBW takes the entire NBC output, except for Monday nights when it's off the air. WPTZ takes nine hours from NBC,, seven hours of which is sponsored. Both stations are fed the shows over the A.T.&T. cable. WRGB, with nine hours of sustaining time available, accepts an average of six hours weekly, which is fed to it over the new GE microwave relay.
Indicative of the sponsored shows fed to affiliate stations are Monday and Friday night boxing, both bankrolled by Gillette; "In the Kelvinator Kitchen" sponsored by Kelvinator; Lou Little's "Campus Hoopla," sponsored by U.S. Rubber, and the Sunday afternoon pro football games, sponsored by Pabst Brewing Co. In addition, WNBW gets the "Kraft Television Theatre" and "Swift Home Service Club" but, under present arrangements, does not pay for them.
Other two N.Y. stations, WABD (DuMont) and WCBS-TV (CBS), also have networks in the making but on a smaller scale. WABD feeds much of its programming to WTTG, owned and operated station in Washington, and also receives several hours of WTTG-originated shows weekly. WCBS-TV gets a feed for its Thursday night newsreel show from WMAI-TV [sic] (Washington Evening Star) and also airings of three college football games during the season. (Billboard, Oct. 15


Thursday, October 16
WCBS-TV (CBS), Channel 2, New York City

8:00 Douglas Edwards, news, sponsored by Gulf Oil.
8:20 To the Queen’s Taste, cooking program from the Cordon Bleu Restaurant, with Mrs. Dione Lucas.
8:50 Film: "I'm from Arkansas," with Slim Summerville, El Brendel and Iris Adrian (PRC, 1944). [Newsday has after Doug Edwards: 8:20 Co-Ed Congress, student forum from the High School of Commerce; 8:50 Shadow of Terror, mystery film on the atomic bomb].
WNBT (NBC), Channel 4, New York City
7:50 NBC Television News.
8:00 The Seven Lively Arts Quiz, with Bill Slater, sponsored by Jell-O.
8:30 Musical Merry-Go-Round, with Jack Kilty.
8:50 Film: Downtown Quarterback.
9:00 You Are an Artist, with John Gnagy, sponsored by Gulf.
9:10 Trotting Races, Roosevelt Raceway, Westbury, Long Island.
WABD (DuMont), Channel 5, New York City
6:35 Film shorts.
6:45 Walter Compton, news (from WTTG Washington).
7:00 Small Fry Club, with Bob Emery, sponsored by Jay Day Dress Co.
7:30 Birthday Party, with Grace Gioe.
8:00 Film shorts.
8:15 Highway to the Stars, dramatic serial.
8:45 Film shorts.
8:55 Sports Names to Remember, sponsored by Moquin Wine.
9:00 Wrestling at Park Arena, with Dennis James, sponsored by Teldisco.
WBKB Channel 5, Chicago
3:00 Chicago Television Showcase.
5:00 Junior Jamboree, with Kukla, Fran and Ollie, sponsored by RCA.
7:00 Streamliner Parade, sponsored by the Union Pacific and Chicago-Northwestern Railroads.
7:20 You Should Ride a Hobby Horse, with Russ Davis, sponsored by The Fair and Arbee Foods.
7:30 Film shorts.
7:45 Date with the Duchess.
8:00 Film shorts.
8:15 Milt Hopwood’s Sports Show.
WPTZ (NBC) Channel 3, Philadelphia
2:30 INS Television News, sponsored by Wilf Bros.
2:45 Football, Dobbins Vocational School vs. Bok Vocational School.
7:15 INS Television News, sponsored by Superfine Appliances.
7:30 Pleased To Meet You, with Roy Neal.
7:50 NBC.
8:00 Mac McGuire’s Supper Club.
8:30 NBC program.
WFIL Channel 6, Philadelphia
3:30 Ice Clinic.
8:00 Inquirer Television News.
8:10 Mr. Fixit, sponsored by Bartel’s.
8:25 Film.
8:35 Starlet Stairway, with Jack Steck.
9:00 Ice Capades.
WRGB (all networks) Channel 4, Schenectady
7:30 Picture Puzzles; 8:00 CBS to signoff?
WNBW (NBC) Channel 4, Washington
2:00 Test Pattern, 8:00 Capital Citizen; 8:45 Film Feature.
WTTG (DuMont) Channel 5, Washington
6:15 Test Pattern; 6:35 DuMont; 6:45 Walter Compton, news; 7:00 DuMont.
KSD-TV Channel 5, St. Louis
3:00 News and Views; 3:15 NBC Newsreel of the Veiled Prophets parade and ball; 3:25 Community Chest program with Mayor Kaufmann and Campaign Chairman W. M. McDonnell; 3:35 Feature film, Melvyn Douglas and Peggy Cummins in "The Red Feather"; 3:45 Man on the Street; 4:15 Film short.
8:00 NBC newsreel; 8:10 Fashion show; 8:30 NBC Newsreel (repeat); 8:40 News and Views; 8:55 Feature film: “Minstrel Man” with Benny Fields and Gladys George (PRC, 1944).
W6XAO Channel 2, Los Angeles
10:30 a.m. Test Pattern and Incidental Music.
11 a.m. Live: “Queen for a Day” from the Earl Carroll Theater-Restaurant, Hollywood.
[Valley Times has “Film Program.”]
11:30 Test Pattern and Incidental Music.
KTLA Channel 5, Hollywood
3:00 to 5:00 World Wide News and music.
7:00 “Star Views” with Lois Andrews, sponsored by Philco.
7:15 Tele-Beauty. sponsored by Philco.
7:30 “Uncle Phil” for kids from 6 to 60, with Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure Serial, sponsored by Philco.
8:00 Meet the Dons, sponsored by Philco.
8:15 Victor McLaughlin’s Light Horse Troupe from the Horse Palace.
Date With the Duchess
Reviewed Thursday (16), 7:45-8 p.m. Celebrity interview show presented sustaining via WBKB, Chicago.
Despite a valiant attempt by Virginia Marmaduke, reporter for The Chicago Sun, to give this show some life and interest by trying to bring out humorous facts concerning her guest, Bill Sinais, owner of famed Billy Goat Tavern on West Madison Street, this program fell flat. Interview shows, unless they have a very unusual format, are among the worse program fare for television. And since this show had little that was unusual it was little more than a radio program done infront of a video camera. Miss Marmaduke, one of the top Sun reporters, is personable enough and undoubtedly could present a good show if she had the proper support and instructions from the station's production staff new to television. She at times tried too hard and turned on the personality charm too much for this, her first show in a new series.
Show opened with simulated newspaper office setting with Miss Marmaduke seated at a typewriter. After introductory remarks that were far from brilliant, scene switched to replica of Billy Goat restaurant where interview with owner took place and Bill exhibited his beer-drinking boat. Sinais's efforts were about only section of program that really was video, visual stuff. Some day someone in this city is going to put on a good television interview program. When he or she does, it will have plenty of action and a minimum of conversation, and will be done without the mistakes in sloppy camera work and indifferent direction and production of tonight's show. Cy Wagner. (Billboard, Oct. 25)


Friday, October 17
WCBS-TV (CBS), Channel 2, New York City

8:20 Football at Ebbets Field, Brooklyn Dodgers vs. Buffalo Bills, Mel Allen play-by-play.
WNBT (NBC), Channel 4, New York City
1:00 Swift Home Service Club with Tex and Jinx. Guests: Nancy Walker, K.T. Stevens, Nina Foch.
1:30 NBC Television Newsreel.
8:00 Campus Hoopla, with Bob Stanton and coach Lou Little, sponsored by U.S. Rubber.
8:20 The World in Your Home, sponsored by RCA Victor.
8:42 Gillette Cavalcade of Sports, Boxing at St. Nicholas Arena, Danny Bartfield vs, Paddy DeMarco.
WABD (DuMont), Channel 5, New York City
6:35 Film shorts.
6:45 Walter Compton, news (from WTTG Washington).
7:00 Small Fry Club, with Bob Emery.
7:30 Amateur Show.
8:00 Film shorts.
8:15 Fashion Fair, hosted by Florence Pritchett (aka Barbara Welles on WOR radio) sponsored by Russeks and associated manufacturers (debut).
8:45 Film shorts.
8:55 Wrestling at Jamaica Arena, with Dennis James, sponsored by American Shops.
WBKB Channel 5, Chicago
7:30 Minor Opinions.
7:45 Short subjects.
8:00 “Telechats,” sponsored by The Fair.
8.15 Short subjects.
8:30 Barn Dance.
9:00 Boxing from Madison Athletic Club, sponsored by Keeley Brewing.
WPTZ Channel 3, Philadelphia
3:45 INS Television News.
4:40 Children’s Matinee, Cinderella Ballet, Clyde Beatty serial, Western.
7:30 INS Television News, sponsored by Superfine Appliances.
7:45 Kiddies Cartoon.
8:00 NBC program.
8:20 “Handy Man” with Jack Creamer, sponsored by Gimbels.
8:45 NBC.
WFIL-TV Channel 6, Philadelphia
8:00 Inquirer Television News.
8:10 Film.
8:20 Football at Owl Stadium, Temple Owls vs. Muhlenberg Mules.
WRGB (all networks) Channel 4, Schenectady
7:30 Your Fur Coat; 8:00 NBC; 8:20 In Mon Martre; 8:40 NBC to signoff.
WNBW (NBC) Channel 4, Washington
1:00 NBC; 7:20 Illustrated News; 7:45 Let’s Learn to Dance, sponsored by George's Radio & Television Stores; 8:00 NBC; 10:45 The School of Sports.
WTTG (DuMont) Channel 5, Washington
6:30 DuMont; 6:45 Walter Compton, news; 7:00 NBC; 7:30 Elder Michaux and the “Happy I Am” Choir; 8:00 Film Shorts; 8:15 Football at College Park: U. of Maryland vs. Richmond U., Bob Wolff play-by-play.
WMAL-TV (ABC) Channel 7, Washington
8:00 Film shorts.
8:15 Football at Griffith Stadium: Georgetown Hoyas vs. St. Louis, Jim Gibbons and Tommy Dolan play-by-play.
KSD-TV Channel 5, St. Louis
3:00 News and Views; 3:15 Film; 3:25 Preview of American Spaniel dog show; 3:35 Film; 3:45 Man on the Street; 4:00 Film.
7:45 High School Football at the Stadium, Soldan vs. McKinley, sponsored by Philco.
W6XAO Channel 2, Los Angeles
10:30 a.m. Test Pattern and Incidental Music.
11 a.m. Live: “Queen for a Day” from the beautiful Earl Carroll Theater-Restaurant, Hollywood.
[Valley Times has “Film Program.”]
11:30 and 8:00 Test Pattern and Incidental Music.
8:25 Boxing at the American Legion Stadium, Hollywood, Gene Felton vs. Tommy Garland (heavyweight, ten rounds), Johnny Meyers vs. Bob Ferris (six rounds), four other bouts.
KTLA Channel 5, Hollywood
3:00 to 5:00 World Wide News and music.
7:00 “Looking at Music” with Al Jarvis, sponsored by Philco.
7:30 “Uncle Phil,” with ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure serial, sponsored by Philco.
8:00 Tele-Newsreel, sponsored by Buchanan Co.
8:15 Football at Gilmore Stadium, Loyola Lions vs. Redlands Bulldogs.
TELEVISION FASHION FAIR
With Florence Pritchett, emcee; Conover girls
Producer-director: Raymond E. Nelson
Writer: Ruth Oboler
30 Mins.; Friday (17). 8:15 p.m.
RUSSEKS FIFTH AVENUE (Furman, Feiner & Co.)
WABD-DuMont, N. Y.
Fashion industry, which has steered clear of practically all radio advertising on the assumption that there's no ad punch in mere oral description of clothes, is figured eventually to become one of television's biggest bankrollers, for obvious reasons. Several leading fashion outfits have already experimented with various forms of tele programming, but "Television Fashion Fair" was the first one to be sponsored entirely by a leading N. Y. retail store—in this instance, Russeks Fifth Avenue.
Show was the most ambitious produced on WABD in recent months, involving six different sets, a string of beauteous Conover models and some intricate film integration. Fact that it wasn't a standout job was due mainly to stumbling production and direction by indie package producer Ray Nelson. Cues were missed almost invariably, leaving one model standing before the cameras after emcee Florence Pritchett hag already finished describing her clothes; Miss Pritchett in several instances stood with mouth agape waiting for a cue to start talking, and the camera stayed too long on credit cards, Russeks plugs, etc.
Despite its ostentatious quality, the show probably didn't cost too much. Sets were for the most part mere painted backdrops. Format had Miss Pritchett digging into an oversized clothing box, painted with a large Russeks tag, apparently to see what she could come up with next. Illusion tried for, of having the models inside the box, never quite came off because, again, of Nelson's inept handling of his lenses.
Miss Pritchett, radio commentator on WOR (Mutual, N. Y.) under the name of Barbara Welles, didn't make out too we'l in her first tele assignment. Her voice was dull and monotonous and her constant reference to notes for her spiel was definitely n.s.g. Models, of course, were beauts, but much of their appeal was lost for the simple reason that nobody thought of telling them to smile once in a while. Show may become a series but it definitely needs considerable brushing up. Stal. (Variety, Oct. 29)


MINOR OPINIONS
With Moderator George Menard, Bobby Burns, Jerry Forrester, Diane Hollander, Judy Steiner, Edwin Ross, Patty Meeler, Tony Eikenbary, Phyllis Cohn
Producer-Director: Pauline Bobrov
[Aired Friday, 17, 7:30 p.m.]
Sustaining
WBKB, Chicago
"Minor Opinions" is an indicator of how popular such radio shows as "Quiz Kids" and "Juvenile Jury", will be as tele fare. The brow wrinkling, head scratching and other gyrations of moppets pondering posers is surefire. Basic appeal, beyond refreshing personalities, is that adult vanity is tickled by kids' cute air of uninformed innocence.
"Minor Opinions" is produced in cooperation with the public schools of Gary. Ind., one of the few systems that skeds current events forums for all grades. Teachers evidently laydown a single line rather than a divergence of views, which makes the youngsters sound as if they've all been reading the same book. Show is ad libbed and unrehearsed, but parroting is pronounced and on the session caught (24) there wasn't one sharp clash of opinion.
Straight classroom setting is used. with moderator seated at desk and blackboard in background. Questions are on general topics, ranging from U. S. foreign policy to the use of dry ice in rain making. Kids respond freely but their nervousness, as shown in finger pulling and clothes plucking, tends to distract.
Session currently runs 15 minutes, which is too short for panel of eight. Expansion to a half hour on a regular weekly schedule will do much to bring this one along. Baxt. (Variety, Oct. 29)


Saturday, October 18
WCBS-TV (CBS) Channel 2, New York

2:35 Parade of Sports: Rodeo from Madison Square Garden, with Win Elliot and John Henry Faulk, sponsored by Ford.
8:00 Tom O’Connor, news.
8:20 Feature Film: "The Kid Sister" with Roger Pryor, Judy Clark (PRC, 1945).
WNBT (NBC) Channel 4, New York
1:45 Football at Franklin Field, Philadelphia: Columbia Lions vs. U. of Pennsylvania Quakers, Bob Stanton with Jim Stevenson, sponsored by American Tobacco.
WBKB Channel 5, Chicago
1:45 College Football at Dyche Stadium, Northwestern Wildcats vs. Michigan Wolverines, sponsored by Lucky Strike.
WPTZ Channel 3, Philadelphia
1:30 INS Television News, sponsored by Wilf Bros.
1:45 NBC.
WFIL-TV Channel 6, Philadelphia
1:45 WMAL programming. 8:00 Inquirer Television News.
8:10 Better Sports, with Don Kellett.
8:25 Film featurette.
WRGB (all networks) Channel 4, Schenectady
1:00 Football from NBC.
WNBW (NBC) Channel 4, Washington
1:45 Football from NBC.
WMAL-TV (ABC/CBS) Channel 7, Washington
1:45 College Football at Washington, George Washington Colonials vs. Wake Forest Deacons; 8:00 CBS.
KSD-TV Channel 5, St. Louis
3:00 News and Views; 3:15 Film; 3:25 Children's variety show and Russ Severin; 3:50 Film.
8:00 Football at Walsh Stadium, University of St. Louis vs Drake University, Ellis Veech play-by-play, sponsored by Hyde Park beer.
KTLA Channel 5, Hollywood
3:00 to 5:00 World Wide News and music.
7:00 “You’ll Be Sorry” with Beryl Wallace, sponsored by Philco.
7:30 “Uncle Phil,” for kids from 6 to 60 with Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure Serial, sponsored by Philco.
8:00 “The Philco Football Score-board” with Dean Cromwell.
8:30 “Ice Follies of 1948” from the Pan Pacific auditorium.
Ice Follies of 1948
Reviewed Saturday (18), 8:30-11:15 p.m. Style—Skating show; remote pick-up from Pan-Pacific Auditorium. Sustained over KTLA (Paramount), Hollywood.
Paramount again comes thru with a bell-ringer. This scanning ranks with the finest to ever hit the local glass screens, and is one which is sure to help the dealers peddle sets.
KTLA here has followed a policy similar to that used during last year's run of Ice Capades. Station brought its equipment down to the arena opening night for interviews with the first-nighter celebs plus tele peaks backstage. In the weeks that followed, outlet returned to the Pan-Pacific, stressing backstage interviews with the blade company personnel and picking up only one or two production numbers from out front. Logic behind this is to plug the ice show, but not killany possible attendance by shooting the whole works the first time. Then, when the house is sold out for the closing night and there isno danger of hurting the b. o., the station brings its cameras out on the ice for a scanning of the complete show.
Telecast was particularly outstanding in its flawless camera work. Lensers never lost their subjects and were even successful in keeping them in the center of the screen.This was matched by expert cutting from the control room where knobs were twisted just at the right instant to cut from one camera to another in a manner that gave the home viewer a complete sweepofthe performing area. As the final, exacting touch that rounded out this seg's looking and listening pleasure, recorded music was dubbed in with a skilled hand which miraculously kept the waxed tunes in complete synch with the performing bladesters. As a matter of fact, the music heard on tele was superior to that heard by the Ice Follies ringsiders, as echo in the Pan-Pacific tends to distort the efforts of the live ork.
For sheer skill and excellence of technical procedure, KTLA deserves long and loud applause for this offering. Lee Zhito. (Billboard, Nov. 1)


James C. Petrillo and his American Federation of Musicians finally cracked down on the authorized, albeit unintentional, use of live music on television shows.
Complaining that too much of the band music came through the CBS tele mike during the web's first two airings of the rodeo at Madison Sq. Garden, N. Y„ the AFM attempted to throw a clamper on all subsequent rodeo broadcasts. As a result, CBS moved commentator John Faulk out of the Garden and back to the CBS studios for the rodeo pickup Saturday (18) afternoon.
Working with a monitor set up before him showing him the picture that was being transmitted over the air, Faulk was enabled to give his usual interesting and amusing commentary. Fact that the studio operation necessarily eliminated all audience noise detracted from the interest of the show but, in this case, it couldn't be helped. (Variety, Oct. 22)


NEW YORK, Oct. 18.—Columbia Broadcasting System (CBS), which sharply curtailed its video activity after the Federal Communications Commission (FCC) nix of the web's bid for color television, is now going ahead rapidly with plans for a black and white video network. Leonard Hole, director of the television plans division, has been assigned to blueprint the web, whose outlines are now taking shape.
Already set for the CBS web are the following stations: KCAU [sic], The Evening Bulletin station in Philadelphia; WMAR, The Baltimore Sun outlet in Baltimore, and WMAL-TV, The Washington Star station in Washington. It is likely that the network eventually will include WDRC, Hartford, Conn., which is filing for a construction permit.In addition, Columbia's owned-and-operated Chicago station, WBBM, has an application before the FCC.
As for starting dates, the situation is beginning to shape up. Columbia believes it will begin working with WCAU early next year and with WMAR, Baltimore, within 30 to 60 days. Transmitter for the latter has already been delivered. Some programs have already been exchanged with the Washington station. Seaboard First
General plans include initial expansion up and down the Eastern Seaboard, with coast-to-coast operation to follow later, according to CBS execs. For the first half of 1948 the video network operation will be concerned primarily with New York, Philadelphia, Baltimore and Washington. As for programing plans, execs are mulling plans to make New York the mother station for feeding the web. Another theory, however, favors making certainstations the main feed for certain programing types. For instance, Washington might be used as the news programing center, with New York playing a similar role in sports programing, and Philadelphia and other stations feeding whatever isavailable as web material.
As facilities become available, new stations Will be added to the Eastern Seaboard web, according to a CBS spokesman, who added that the coast-to-coast hook-up will be dependent on such factors as development of micro waves, policies of AT&T, etc.
Four-Net Set-Up
Columbia's step in the video web picture means that there are now four companies, three of them radio, one purely television, actively working on TV networks. NBC has been shaping its network for some time; ABC, even tho it is not yet on the air, has five permits already granted and is pushing construction; DuMont has its own two stations on the air, a permit for Pittsburgh, an application in, Cleveland and feeding arrangements with several others, set or pending. (Paul Ackerman, Billboard, Oct. 25)


Milwaukee's WTMJ-TV reports signing first sponsor even before formal opening Dec. 3—T. Shuster's dept. store, 52 live shows, Wednesdays 8-8:30 p.m.; also first time signals—Bulova.(Television Digest and FM Reports, Oct. 18).

Sunday, October 19
WCBS-TV (CBS) Channel 2, New York

7:00 Scrapbook Junior Edition, children’s participation show.
8:00 The Week in Review, news highlights.
8:10 U.N Film: Permanent Headquarters of the United Nations.
8:20 Film: Children in Trouble, film on juvenile delinquency narrated by Westbrook Van Voorhis (March of Time, 1947).
8:30 Film: Fighting Sea Monsters, narrated by Ted Webber (Astor, 1943).
9:20 Secretary of State George C. Marshall speaking at the Freedom House Awards Dinner, Hotel Commodore.
WNBT (NBC), Channel 4, New York City
2:15 Pro Football at the Polo Grounds: New York Giants vs. Boston, sponsored by Pabst beer, pre-game by BVD.
8:00 Author Meets the Critics, moderated by John McCafferty, columnist Robert S. Allen, guest.
8:30 Film shorts.
9:00 NBC Television Theatre: Musical Miniatures with John Carradine, Harmonaires.
WBKB Channel 5, Chicago
1:55 Football at Wrigley Field, Chicago Bears vs. Detroit Lions, sponsored by Canadian Ace Brewing.
WPTZ Channel 3, Philadelphia
1:45 INS Television News, sponsored by Wilf Bros.
1:50 NBC.
7:45 INS Television News.
8:00 NBC.
WFIL-TV Channel 6, Philadelphia
1:30 Sunday Inquirer Comics.
1:45 College Football: Villanova vs. Detroit.
8:00 Inquirer News Review.
8:30 Let’s Pop the Question.
9:00 Travel Film.
9:10 Religious program.
WNBW (NBC) Channel 4, Washington
2:00 Football, Baltimore Colts vs. Los Angeles Dons; 8:00 NBC.
KSD-TV Channel 5, St. Louis
8:00 Special events program from the St. Louis Week exposition in the Kiel Auditorium.
KTLA Channel 5, Hollywood
3:00-5:00 and 8:00-8:30 World Wide News and music.
[L.A. Times has 1:00 Baseball, though season is over; Pasadena Star-News has 2:00 Dons vs. Buffalo Bills.]
8:30 Cartoon.
8:40 “Shopping at Home” with Keith Hetherington and Harrise Brin, sponsored by the Pep Boys, Schwabacher Frey, Sears Roebuck.
8:55 Cartoonews.
9:00 “Philco Football Scoreboard” with USC coach Dean Cromwell, sponsored by Philco.
9:15 Feature Film: “Shadow of Terror” with Richard Fraser, Grace Albertson, Cy Kendall (PRC, 1945).
[This film also aired the previous Sunday].
NBC producer Ernie Colling made an invisible man out of Col. Robert S. Allen on "Author Meets the Critics" over WNBT Sunday (19) night. Allen, scheduled to appear on the show to discuss His bestselling "Lucky Forward," cancelled out at the last minute through inability to make the trip from Washington.
Allen consented, however, to take aural part in the show from D.C. Colling, consequently, set up an empty chair in the studio with a copy of the book propped up on a table before it. Allen's voice was piped in and everytime he spoke, Colling cut over to the empty chair. Fact that the line connection was a two-way affair permitted Allen to break into the conversation at any time and also answer questions, just as though he'd actually been sitting in the chair. (Variety, Oct. 22)


LET'S POP THE QUESTION
With George Cahan, Jane Overington
Producer: Ted Estabrook
30 Mins.; Sun., 8:30 p.m.
RGA-VICTOR-BARTELLS
WFIL-TV, Phila.
This visual quiz stacks up as an excellent video program, with plenty of interest throughout and with a format that makes tor high entertainment values.
Show makes visual use of pictures and objects, in manner similar to George Cahan, emcee, poses the questions, which are neither too highbrow nor too lowbrow, and then picks a telephone number from list of names sent in to the studio.
This random approach makes for interesting listening. Right answers mean best-selling books to the brightees. Helping matters along is Jane Overington, referred to as "Janie" on the program, who injects comedy by playing dumbdora role while pictures and objects are being placed before camera.
Guests appear at the half-time, and effort is made to obtain name personalities. Tony Pastor appeared on show while here recently, and Alladin, singer with Cugat's band now at the Click nitery, was on when show caught Sunday (19).
Show previously used gimmick of asking listeners lo phone in, but wires were so crowded this was found not feasible. Telephone officials clocked 1,268 calls to studio in half-hour on one show previously. Shal. (Variety, Oct. 29)


Monday, October 20
WNBT (NBC), Channel 4, New York City

8:00 NBC Television Newsreel.
8:15 New York Herald Tribune Forum, Waldorf Astoria.
9:50 Gillette’s Cavalcade of Sports: Boxing at St. Nicholas Arena, Charlie Zivic vs. Vinnie Rossano.
WABD (DuMont), Channel 5, New York City
6:35 Film shorts.
6:45 Walter Compton, news (from WTTG Washington).
7:00 Small Fry Club, with Bob Emery.
7:30 Doorway to Fame, with Jackie Bright, sponsored by Bucknell Shirts.
8:00 Film shorts.
8:15 The Navy Show.
8:30 Film shorts.
8:45 Swing Into Sports, with Vincent Richards, sponsored by Transmirra Products and DuMont Marine Service.
9:00 Sports Names to Remember, sponsored by Moquin Wine.
9:06 Amateur Boxing from Jamaica Arena with Dennis James, sponsored by Winston Radio and TV. Corp.
WBKB Channel 5, Chicago
3:00 Chicago Television showcase.
5:00 Junior Jamboree, with Kukla, Fran and Ollie (debut), sponsored by RCA.
8:30 Wrestling from Midway arena.
WPTZ Channel 3, Philadelphia
1:45 INS Television News.
2:15 Television Matinee, sponsored by Philadelphia Electric.
7:45 INS Television News, sponsored by Superfine Appliances.
8:00 NBC.
WFIL-TV Channel 6, Philadelphia
8:00 Inquirer Television News.
8:10 Magic Made Easy, with Tom Osborne.
8:30 Film featurette.
9:00 Temple University Forum: Americanism.
9:30 Wrestling, Bobby Managoff vs. Don Evans.
WRGB (all networks) Channel 4, Schenectady
7:30 Darts for Dollars; 8:00 NBC to signoff.
WTTG (DuMont) Channel 5, Washington
6:35 DuMont; 6:45 Walter Compton, news; 7:00 DuMont; 8:30 The Music Album, with Joby Reynolds; 8:45 DuMont; 9:00 Step ‘n’ Fetch It, audience participation show; 9:30 DuMont.
[Evening Sun has 8:15 Impersonalities for DuMont and Boxing at 9:30.]
KSD-TV Channel 5, St. Louis
3:00 News and Views; 3:15 Film; 3:25 American Theater interview; 3:40 Film; 3:50 Herbert S. Houston, speaking on the National Foreign Trade Convention; 4.00 Film; 4:10 Man on the Street, Frank Eschen, m.c.
8:00 “Tele-Quizi-Calls,” with Dottye Bennett and Harry Gibbs, sponsored by Union Electric; 8:30 Film; 8:45 Boatmen’s Bank Centennial interview, Tom K. Smith; 9:15 Film; 9:25 Lindenwood College television in education show; 9:40 Film; 9:50 News and Views.
W6XAO Channel 2, Los Angeles
11:00 Queen for a Day.
8:00 Test Pattern and Incidental Music.
8:25 Wrestling at the Hollywood Legion Auditorium, Danny McShain and Angelo Savoldi vs. Bill Varga and Maurice LaChapelle, George Temple vs. Bob Corby, King Kong Kashey vs. Pete Meheringer and Dude Click vs. Chester Hayes.
KTLA Channel 5, Hollywood
7:00 “Uncle Phil,” with Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:10 Adventure Serial, sponsored by Philco.
7:30 “Looking at Music” with Al Jarvis, sponsored by Philco.
8:00 Circus Animals.
8:15 Golf Pros.
8:30 Amateur Boxing from South Gate Arena.

Tuesday, October 21
WNBT (NBC), Channel 4, New York City

2:30 and 8:00 New York Herald Tribune Forum, Waldorf Astoria.
WABD (DuMont), Channel 5, New York City
6:35 Film shorts.
6:45 Walter Compton, news (from WTTG Washington).
7:00 Small Fry Club, with Bob Emery.
7:30 Look Upon a Star, high school amateur talent, sponsored by Comet Candy.
8:00 Western Feature Film: "Danger Trails" with Guinn Williams (Normandy Pictures, 1935), sponsored by Chevrolet.
9:00 College of Style and Swing, sponsored by Jay Jay Junior.
9:15 Boxing at Park Arena, sponsored by Teldisco, pre-match ads by Packard-Bayridge.
WBKB Channel 5, Chicago.
3:00 Jane Foster Show, sponsored by Commonwealth Edison, sponsored by Commonwealth Edison.
3:30 Chicago Television Showcase.
5:00 Junior Jamboree, with Kukla, Fran and Ollie, sponsored by RCA.
7:30 Behind the Headlines.
7:45 Short subjects.
8:00 Jack Payne.
8:15 Short subjects.
8:30 Beethoven’s Sonata.
WPTZ Channel 3, Philadelphia
7:45 INS Television News, sponsored by Superfine Appliances.
8:00 Documentary Motion Picture.
8:15 Our Constitutional Bill of Rights, with former Justice Owen J. Roberts, Lower Merion High School.
WFIL-TV Channel 6, Philadelphia
8:00 Inquirer Television News.
8:10 Inquirer Fashion Festival.
9:00 Film.
WTTG (DuMont) Channel 5, Washington
6:35 DuMont; 6:45 Walter Compton, news; 7:00 DuMont; 8:00 Bob Wolff Sports Clinic, sponsored by Southern Venetian Blind; 8:15 The Visionaires; 8:30 Hockey at Uline Arena, Washington Lions vs. New Haven.
WMAL-TV (ABC/CBS) Channel 7, Washington
8:00 Sports Shorts.
8:15 Pro Football at Griffith Stadium, Washington Red Skins vs. Green Bay Packers, sponsored by Amoco.
10:00 Television Film Fun.
KSD-TV Channel 5, St. Louis
8:00 AHL Hockey at the Arena, St. Louis Flyers vs. Philadelphia Rockets.
W6XAO Channel 2, Los Angeles
10:30 a.m. Test Pattern and Incidental Music.
11:00 Live: “Queen for a Day” from the Earl Carroll Theater-Restaurant, Hollywood.
11:30 Test Pattern and Incidental Music.
KTLA Channel 5, Hollywood
3:00-5:00 World Wide News and Music.
7:00 “Uncle Phil” with ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:10 Adventure Serial, sponsored by Philco.
7:30 Home Economics, with Monica Whelan and Hugh Charles, sponsored by Philco.
7:45 “Star Views” with Lois Andrews, sponsored by Philco.
8:00 “Tele-Newsreel,” sponsored by Buchanan and Co. ad agency.
8:10 Circus People.
8:30 Western Feature: “Frontier Scout” with George Houston, Fuzzy St. John, Beth Marion (Fine Arts, 1938).

New phase in the development of television film programming, currently retarded by the ban on top Hollywood productions, is introduced with the announcement yesterday [21] of major foreign language features by Gainsborough Associates. A newly-formed package production outfit, Gainsborough has obtained exclusive video rights to several top foreign productions distributed by Lopert Films, Inc.
Such foreign Films as “Shoe Shine,” “Cage of Nightingales,” “Mayerling” and others will be available to television broadcasters shortly after first run engagements. “Shoe Shine” is currently in a first-run schedule at a mid-town theater.
All films secured by Gainsborough will be rented to television stations, and made available for commercial sponsorship, it was said. Move is expected to have wide effect in tele programming since major Hollywood productions are banned on video with the exception of shorts, documentaries and out-dated features.
Films to be released will be of recent date to capitalize on advertising, critical acclaim, publicity and promotion concurrent with all new releases.
Gainsborough execs point out that foreign language will prove no barrier to a quality foreign picture and further, will help to build greater public acceptance of this type of film. Principals of the new firm are: Jack D. Gaines, production director; Nathan M. Rudich, program manager; and Mike Jablons, public relations director. (Radio Daily, Oct. 22)

Saturday 20 May 2023

October 1947 Part 1

TV station number three came to Washington, D.C. at the start of October 1947.

The odd thing about WMAL-TV is that it was supposed to be an ABC affiliate. But ABC didn’t have any other stations, so WMAL-TV took programming from WCBS in New York.

The other success story in television at the beginning of October was the World Series. People who grumbled that television was killing attendance at sports events couldn’t help but notice the record crowd in Yankee Stadium for the first game. Still, the owner of the Jamaica Arena on Long Island announced he was banning television cameras, though it only affected boxing matches, not Dennis James’ Friday night wrestling calls from Jamaica on DuMont.

Jamaica enters into the picture elsewhere at the start of October. W2XJT, Bill Still’s experimental station in his radio repair shop on Long Island, announced it was now broadcasting programmes. However, a construction permit was issued by the FCC on May 8, 1947 for WAAT in Newark for Still’s Channel 13 and that station signed on May 15, 1948. Still was, along the way, given approval to move to channel 6, though he shut down his station for a time in summer 1948. The FCC extended W2XJT's license until Sept. 1, 1949 (Broadcasting, May 30, 1949).

It’s unclear whether the DuMont station in Washington, D.C. was airing the World Series. Trade papers suggest it was. The Washington, D.C. papers refused to publish TV schedules for free, but the Baltimore Sun did, and it doesn’t mention the Series on that station. Baltimore was close to getting a station on the air while Milwaukee's station began airing test patterns.

Because of the increasing numbers of stations and listings, we’re chopping October 1947 into three parts. There is a maddening inconsistency in the schedules reported in the papers at times so we’ve taken a “majority rules” attitude in cities with more than one available newspaper (mainly New York and Los Angeles).

Wednesday, October 1
WCBS-TV (CBS), Channel 2, New York City

12:30 Films of Previous World Series.
1:15 Game Two, World Series at Yankee Stadium, N.Y. Yankees (Vic Lombardi) vs. Brooklyn Dodgers (Allie Reynolds), Bill Slater play-by-play, sponsored by Ford and Gillette.
WNBT (NBC), Channel 4, New York City
1:30 World Series.
7:30 Kraft Television Theatre: Payment Deferred.
8:30 In the Kelvinator Kitchen, with Alma Kitchell.
WABD (DuMont), Channel 5, New York City
12:53 World Series of Yesteryear.
1:08 Sports Names to Remember, sponsored by Moquin Wine.
1:15 World Series, post-game ads for Pepsi.
6:35 Film shorts.
6:45 Walter Compton, news (from WTTG Washington).
7:00 Small Fry Club, with Bob Emery.
7:30 Bob Wolff Sports Clinic (from WTTG Washington).
7:45 Film shorts.
8:00 The Heritage of Wimpole Street.
8:30 Film shorts.
8:45 Know Your New York, quiz on famous landmarks in New York with Don Roper, sponsored by Bonded U-Drive-It.
9:00 Boxing at Jamaica Arena, with Dennis James, Paddy DeMarco vs Tommy Mills (eight rounds) sponsored by American Shops.
WBKB Channel 5, Chicago
7:30 Frank Wood, Private Detective.
8:00 Film, short subjects.
8:15 Jack Payne, sponsored by Terman Television Sales.
8:30 Wrestling from Rainbo Arena with Russ Davis, Oki Shinkina and Duke Keomyka vs. Rudy Kay and Red Vagnonne.
WPTZ (NBC) Channel 3, Philadelphia
1:00 INS News.
1:15 World Series.
7:30 INS Television News, sponsored by Superfine Appliances.
7:45 Sports Scrapbook with Stoney McLinn and Bill Campbell.
8:00 Selection Motion Pictures.
8:10 Piano Patter with Chuck Sweeney.
8:20 Selected Motion Pictures.
8:30 NBC program.
8:45 The Neckless, by Guy de Maupassant.
WFIL Channel 6, Philadelphia
1:00 World Series Preview with Tom Moorehead and Don Kellett, sponsored by Lit Brothers.
1:15 World Series.
WRGB (all networks) Channel 4, Schenectady
1:15 World Series; 7:30 NBC; 8:30 Jury of Opinion; 9:00 Film short; 9:15 Farm Spotlight.
WNBW (NBC) Channel 4, Washington
1:30 World Series; 7:20 Illustrated News; 7:30 NBC.
WTTG (DuMont), Channel 5, Washington
6:35 DuMont; 7:30 Bob Wolff Sports Clinic, sponsored by Southern Venetian Blind; 7:45 The Phantom of 42nd Street; 9:00 Wrestling from Turner’s Arena.
KSD-TV Channel 5, St. Louis
3:00 News Newsreel; 3:15 Radio and Electronic Parts Show and Conference; 4:00 Film shorts.
8:00 NBC Newsreel; 8:10 Physically Handicapped Week program, demonstration; 8:30 film short; 8:45 News and Views; 8:55 Feature film: “Men on Her Mind” with Mary Beth Hughes (PRC, 1944).
W6XAO Channel 2, Los Angeles
10:30 Tests and music.
11:00 Queen For a Day, with Jack Bailey.
11:30 Test pattern.
KTLA Channel 5, Hollywood
3:00 to 5:00 “Tune Up Time,” test slides, recorded music.
7:00 Al Jarvis, sponsored by Philco.
7:30 Uncle Phil, with Ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure serial, sponsored by Philco.
8:00 Invitation to the Nation.
8:15 Under Water Champs.
8:30 Wrestling at Olympic Auditorium, Vicente Lopez and Larry Moquin vs. Killer Karl Davis and Hans Schnabel, Maurice LaChapelle vs. Brother Frank, Reginald Siki vs. Otto Schnabel, Wee Willie Davis vs. Sammy Menacker, Jack Pinto vs. Carlos Mojica, sponsored by Ford.

NEW YORK, Oct. 1 (AP)—A television set had been installed in the hospital room of 8-year-old Patty Ciccarelli so that the boy, dying of a blood disease, could watch his idol, Joe DiMaggio, play in the world series. Joe had visited him only three weeks ago.
But Patty didn’t get to see big Joe make the first Yankee hit yesterday; Patty died at 5 a. m.


NEW YORK, Oct. 1 (AP)—United Nations personnel joined reporters at television sets to watch the World Series during a recess in yesterday’s balloting for a Security Council seat. Then came time for the announcement of results of the fifth ballot in the contest between India and the Ukraine, and one fan remarked: “Well, we gotta go back into the hall to see how the Indians and Reds are making out.”

The all-male jury sitting in a rape case in Kings County Court—location, Brooklyn—began fidgeting at 1:30 P. M. yesterday. Several glanced anxiously at watches, others wistfully looked out windows to groups listening to taxi radios. Judge Samuel S. Leibowitz suddenly stopped the trial and asked how-come. Up spoke a juror:
“Your Honor, it’s pretty hard to sit here on such a big day in Brooklyn. We’re thinking of the World’s Series.”
So Leibowitz called a recess and phoned a friend, who sent over a television set which was set up in the judge’s library.
As the jurors trouped out to the library, the defendant, cab driver Peter Girolmye, hopefully piped up: “Me, too, Your Honor?” But Leibowitz said no.
At 4 P. M., the jurors filed back, doubly glum. Brooklyn had lost the game, 5-3. And Leibowitz said they’d have to sit overtime. (Daily News, Oct. 1)


“Television by Muntz,” a new 15-inch-screen video set, goes on sale for the first time in New York today. Backed by Earl “Madman” Muntz, the manufacturers claim that the receiver houses the largest tube-screen yet to put on the market. Three hundred sets, skedded for distribution in the Los Angeles area, will arrive here next week, and will retail at a price between eight and nine hundred dollars. (Hollywood Reporter, Oct. 1)

Thursday, October 2
WCBS-TV (CBS), Channel 2, New York City

12:30 Films of Previous World Series.
1:15 Game Three, World Series at Ebbets Field, N.Y. Yankees (Buck Newsom) vs. Brooklyn Dodgers (Joe Hatten), Bob Edge play-by-play, sponsored by Ford and Gillette.
7:50 Film: Salute to WRGB Schenectady.
8:00 Douglas Edwards, news, sponsored by Gulf Oil.
8:20 Documentary Film: Clear Track Ahead (Audio Productions/Pennsylvania Railroad, 1946).
[Newsday has “To the Queen’s Taste” with Mrs. Dione Lucus. It would have been broadcast from the Cordon Bleu restaurant.]
8:45 Film: Swing Hostess, with Martha Tilton (PRC, 1944).
WNBT (NBC), Channel 4, New York City
1:30 World Series.
7:50 NBC Television News.
8:00 Author Meets the Critics: Robert C. Ruark’s Grenadine Etching, Merle Miller, Russell Maloney and John K.M. McCaffery, moderator.
8:30 Musical Merry-Go-Round, with Jack Kilty.
8:50 Film shorts.
9:00 You Are an Artist, with John Gnagy, sponsored by Gulf.
9:10 Trotting races, Roosevelt Raceway.
WABD (DuMont), Channel 5, New York City
12:53 World Series of Yesteryear, with Dennis James.
1:08 Sports Names to Remember, sponsored by Moquin Wine.
1:15 World Series, post-game ads for Pepsi.
6:35 Film shorts.
6:45 Walter Compton, news (from WTTG Washington).
7:00 Small Fry Club, with Bob Emery, sponsored by Jay Day Dress Co.
7:30 Birthday Party, with Bill Slater.
8:00 Film: “The Town Went Wild” with Jimmy Lydon, Edward Everett Horton, Will Wright (PRC, 1944).
9:20 Wrestling at Jerome Stadium, with Dennis James, sponsored by Teldisco.
WBKB Channel 5, Chicago
7:00 Streamliner Parade, sponsored by the Union Pacific and Chicago-Northwestern Railroads.
7:20 You Should Ride a Hobby Horse, with Russ Davis, sponsored by The Fair and Arbee Foods.
7:35 Film shorts.
7:45 Date with the Duchess.
8:00 Film shorts.
8:15 Milt Hopwood’s Sports Show.
WPTZ (NBC) Channel 3, Philadelphia
1:00 INS Television News, sponsored by Superfine Appliances.
1:15 World Series.
7:15 INS Television News, sponsored by Superfine Appliances.
7:30 Pleased To Meet You, with Roy Neal.
7:50 Newsreel.
8:00 Mac McGuire’s Mighty Minstrels.
8:30 NBC program.
WFIL Channel 6, Philadelphia
1:00 World Series Preview with Tom Moorehead and Don Kellett, sponsored by Lit Brothers.
1:15 World Series.
8:00 Inquirer Television News.
8:25 Shrine Circus.
WRGB (all networks) Channel 4, Schenectady
1:15 World Series; 7:30 Footloose and Fancy Free; 7:40 The Silent Message; 7:55 Salute (CBS); 8:00 News (CBS?); 8:15 Cordon Bleu (CBS?); 8:55 Film (CBS?).
WNBW (NBC) Channel 4, Washington
1:30 World Series; 8:00 Capital Citizen.
WTTG (DuMont) Channel 5, Washington
6:35 DuMont; 6:45 Walter Compton, news; 7:00 DuMont.
KSD-TV Channel 5, St. Louis
3:00 News and Views; 3:15 Film short; 3:25 Veiled Prophet preview 3:35 Film short; 3:45 Man on the Street, with Frank Eschen, sponsored by RCA Victor Dealers; 4:00 Film short.
8:00 College Football from Walsh Stadium, University of St. Louis vs. Marquette, Ellis Veech play-by-play.
W6XAO Channel 2, Los Angeles
10:30 Tests and incidental music.
11:00 Queen For a Day, with Jack Bailey.
11:30 Test pattern and incidental.
KTLA Channel 5, Hollywood
3:00 to 5:00 “Tune Up Time,” test slides, recorded music.
7:00 “Star Views” with Lois Andrews, sponsored by Philco.
7:15 Tele-Beauty. sponsored by Philco.
7:30 “Uncle Phil” for kids from 6 to 60, with Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure Serial, sponsored by Philco.
8:00 Meet the Dons, sponsored by Philco.
8:15 Baseball Playoff from Wrigley Field, Los Angeles Angels vs. Portland Beavers.

Friday, October 3
WCBS-TV (CBS), Channel 2, New York City

12:30 Films of Previous World Series, baseball quiz.
1:15 Game Four, World Series at Ebbets Field, N.Y. Yankees (Floyd Bevens) vs. Brooklyn Dodgers (Harry Taylor), Bob Stanton play-by-play, sponsored by Ford and Gillette.
8:20 Football at Washington, D.C.: Georgetown vs. Fordham.
WNBT (NBC), Channel 4, New York City
1:00 Swift Home Service Club with Lee Cooley and Jinx Falkenburg.
1:30 World Series.
8:00 Campus Hoopla, with Bob Stanton and coach Lou Little, sponsored by U.S. Rubber. (return).
8:20 The World in Your Home, sponsored by RCA.
8:42 Gillette Cavalcade of Sports, Boxing at St. Nicholas Arena, Ruby Kessler vs. Rocco Rossano.
WABD (DuMont), Channel 5, New York City
12:53 World Series Review, with Dennis James.
1:08 Sports Names to Remember, sponsored by Moquin Wine.
1:15 World Series, post-game ads for Pepsi.
6:35 Film shorts.
6:45 Walter Compton, news (from WTTG Washington).
7:00 Small Fry Club, with Bob Emery.
7:30 Showcase, Gay Coed, musical comedy.
8:00 Doorway to Fame, sponsored by Bucknell Shirts.
8:30 The Magic Carpet, sponsored by Alexander Smith Carpets.
8:45 Impersonalities, with Don Roper and Belle Flower.
9:00 Wrestling at Jamaica Arena, with Dennis James, sponsored by American Shops.
WBKB Channel 5, Chicago
7:30 “Telechats,” sponsored by The Fair.
7:45 Short subjects.
8:00 Singing Smiths, sponsored by Terman Television Sales.
8.15 unknown.
8:30 Football at Soldier Field: Chicago Rockets vs. Brooklyn Dodgers, sponsored by Keeley Brewing Co.
WPTZ Channel 3, Philadelphia
1:00 INS Television News. 1:15 World Series.
7:30 INS Television News, sponsored by Superfine Appliances.
7:45 Kiddies Cartoon.
8:00 NBC program.
8:20 Film.
8:30 “Handy Man” with Jack Creamer, sponsored by Gimbels.
WFIL-TV Channel 6, Philadelphia
1:00 World Series Preview with Tom Moorehead and Don Kellett, sponsored by Lit Brothers.
1:15 World Series.
8:00 Inquirer Television News.
8:10 Film.
8:20 College Football at Shibe Park, Villanova Wildcats vs. U. of Miami.
WRGB (all networks) Channel 4, Schenectady
1:15 World Series; 7:20 Picture Puzzles; 8:00 NBC to signoff.
WNBW (NBC) Channel 4, Washington
1:00 NBC; 7:20 Illustrated News; 7:45 Let’s Learn to Dance, sponsored by Georges Radio & Television Stores; 8:00 NBC; 11:00 The School of Sports.
WTTG (DuMont) Channel 5, Washington
6:30 DuMont; 6:45 Walter Compton, news; 7:00 NBC; 7:30 Elder Michaux and the “Happy I Am” Choir; 8:00 Film Shorts; 8:15 Football at College Park: U. of Maryland vs. U. of Delaware, Bob Wolff play-by-play.
WMAL-TV (ABC) Channel 7, Washington
8:00 Washington Newsreel.
8:15 Football at Griffith Stadium: Georgetown Hoyas vs. Fordham Rams, Jim Gibbons play-by-play.
W6XAO Channel 2, Los Angeles
10:30 Tests and incidental music.
11:00 Queen For a Day, with Jack Bailey.
11:30 Test pattern and incidental music.
8:00 Test pattern and incidental music.
8:30 Boxing, Hollywood Legion Stadium, Mario Trigo vs. Chuey Figueroa.
KTLA Channel 5, Hollywood
3:00 to 5:00 “Tune Up Time,” test slides, recorded music.
7:00 Al Jarvis, sponsored by Philco.
7:30 “Uncle Phil,” with ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure serial, sponsored by Philco.
8:00 Tele-Newsreel, sponsored by Buchanan Co.
8:10 Shorts.
8:30 Football at Gilmore Stadium, Loyola Lions vs. College of the Pacific.
THE GAY COED
With Sandra Barkin, Gary McHugh, Bernie Barrow, Evelyn Bennett, Melvin Nadell, Chuck Tranum, others
Producer: Marvin Pakula
Director: Florence Monroe
Tech. director: Frank Bunetta
25 Mins.; Friday (3), 7:30 p.m.
Sustaining
WABD—DuMont, N. Y.
Preem performance of "Gay Coed" on WABD last Friday (3) night rates at least an "E" for effort for producer Marvin Pakula. An ex-GI, his production experience had been confined heretofore to staging several shows for hospitalized vets during his Army stint. First video attempt indicates he might have the stuff, given an opportunity to learn more about the medium.
Musical comedy revolving about the good old college days in the 20's. "Coed" missed much of the period atmosphere but captured a sparkling youthful spirit to put the show across. Scripting job, turned out jointly by Pakula and director Florence Monroe, was negligible. Overall production job, plus a competent cast, was responsible largely for the show's good points.
Sandra Barkin was appealing in the ingenue lead, despite her tendency to over-emoting. Gary McHugh was offkey too often in his singing chores but made out okay as the male lead. Bernie Barrow was a convincing football star and Evelyn Bennett served capably as his vis-a-vis. Others of the cast handled their assignments competently. Pakula, aided by camera director Frank Bunetta, lined up several novel camera stunts to lend atmosphere where it was needed.
"Coed," with a little polish, would be a good followup to DuMont's "Small Fry Club." hitting the teenagers much the same as "Small Fry" hits the moppets. It might be a natural, too, for a teen-age fashion sponsor. Stal. (Variety, Oct. 15)


WMAL-TV, The Star’s new television station, got off to an action-packed start last night [3], when it presented the Georgetown-Fordham football game as its first major attraction.
The station is the third television transmitter to begin operation in Washington and the 14th in the country.
Samuel H. Kauffmann, president of The Washington Star Broadcasting Co., in opening the first program of the new station, declared operation of the television station is another step in The Star’s policy of rendering service to the people of Washington, Maryland and Virginia. Mr. Kauffmann spoke at dedicatory ceremonies held in WMAL-TV’S transmission station on the American University campus.
New, Exciting Service.
Pointing out that The Star has been dedicated to the principle of “fair and impartial service” of all news since its inception in 1852, and that Station WMAL has been dedicated to the same type of public service since its purchase by The Star in 1938, Mr. Kauffmann declared:
“Tonight, The Evening Star brings you still a third service—a new and exciting one—WMAL television. In the near future—WMAL-FM.
“Through those four communication services—newspaper, standard radio, frequency modulation and television—The Washington Evening Star will continue its high standard of service to the people of Washington, Maryland and Virginia.
“WMAL-TV is now on the air—dedicated to serving you.”
Among the congratulatory messages received by the station were telegrams from Mark Woods, president of the American Broadcasting Co., Edward J. Noble, ABC Board chairman; Bob Kintner, ABC vice president, and Frank M. Folsom, vice president of the RCA Victor Division.
Scene Shifts to Game.
Following the dedication of the new station, WMAL-TV got off to its official program start, showing a newsreel and a short subject. Then, about 8:23 p.m. the scene switched to Griffith Stadium for the football game.
Kenneth H. Berkeley, general manager of WMAL, was among those attending the dedicatory program.
The fifth World Series game will be carried by WMAL-TV today, starting at 1:15 p.m. The station is on television channel 7. (Washington Star, Oct. 4)


Two live shows at WABD, the DuMont station, are switching time next week. “Birthday Party,” previously shown Thursdays at 7:30 p.m., will be presented at the same hour on Fridays, starting October 10, with Grace Gioe as hostess. “Doorway to Fame,” with Jackie Bright as emcee, will switch from Fridays to Mondays at 7:30 p.m., starting October 6. Both shows are produced by United Productions. (Radio Daily, Oct. 3)

Saturday, October 4
WCBS-TV (CBS), Channel 2, New York City

12:30 Films of Previous World Series, baseball quiz.
1:15 Game Five, World Series at Ebbets Field, N.Y. Yankees (Spec Shea) vs. Brooklyn Dodgers (Rex Barney), Bob Edge play-by-play, sponsored by Ford and Gillette.
8:00 Tom O’Connor, news.
8:15 Veteran Administrative Film: America Takes Action.
[Newsday and Evening Star have “This is New York” with Bill Leonard until 8:45, then film.]
8:20 Film: Invitation to the Nation.
8:30 Film: Harvest Melody, with Johnny Downs, Rosemary Lane, Sheldon Leonard (PRC, 1943).
WNBT (NBC), Channel 4, New York City
1:15 World Series.
3:30 Football at Michie Stadium: Army vs. Colorado, sponsored by American Tobacco.
WABD (DuMont), Channel 5, New York City
12:53 World Series Review, with Dennis James.
1:08 Sports Names to Remember, sponsored by Moquin Wine.
1:15 World Series, post-game ads for Pepsi-Cola.
WBKB Channel 5, Chicago
1:55 Football: Northwestern vs. UCLA, sponsored by Lucky Strike.
WPTZ Channel 3, Philadelphia
1:15 World Series.
4:00 College Football at Franklin Field: Penn Quakers vs. Lafayette Leopards, Claude Haring play-by-play, sponsored by Atlantic Refining (ARCO).
WFIL-TV Channel 6, Philadelphia
1:00 World Series Preview with Tom Moorehead and Don Kellett, sponsored by Lit Brothers.
1:15 World Series.
8:00 Inquirer Television News.
8:10 Better Sports, with Don Kellett.
8:25 Film.
WRGB (all networks) Channel 4, Schenectady
1:15 World Series.
WNBW (NBC) Channel 4, Washington
1:30 World Series.
WMAL-TV (ABC) Channel 7, Washington
1:15-4:30 World Series; 8:00 CBS.
KSD-TV Channel 5, St. Louis
2:15 Roy Rogers Rodeo; 8:00 Feature film: Bobby Breen in "Let's Sing Again" (RKO, 1936); 9:15 Film short.
KTLA Channel 5, Hollywood
3:00 to 5:00 “Tune Up Time,” test slides, recorded music.
7:00 You’ll Be Sorry with Beryl Wallace, sponsored by Philco.
7:30 Uncle Phil, for kids from 6 to 60 with Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure Serial, sponsored by Philco.
8:00 Calgary Stampede.
8:30 Ice Follies of 1948, on stage and back stage, from Pan Pacific auditorium.
You'll Be Sorry
Reviewed Saturday (4), 7-7:30 p.m. Style—Audience participation show. Sponsored by Gough Industries (Southern California Philco distributor). Agency, Cecil Noble. Produced by Larry Finley. Directed by Albert Cole. KTLA (Paramount), Hollywood.
Already sponsoring eight other tele segs on this station, Gough, local Philco distrib, turns to an audience-participation show for its Saturday night offering.
You'll Be Sorry, injected with new material and trimmed-down, could develop into a sure-fire eye-holder. As it stands now, seg is passable but remains as little more than a watered-down air pic carbon of Truth or Consequences.
Beryl Wallace, Earl Carroll headliner, is in the featured spot as emsee. Seg opens with a three-minute sequence showing Earl Carroll's cabaret at night. Filin camera moves viewer in on the nitery from across the street and brings him to the door. Movie camera continues to move in, entering the dining room during wind-up of a typical Carroll production number and goes on girls until it reaches a close-up of Beryl Wallace. Film close-up disolves into tele closeup of the live Miss Wallace, neatly introing the show.
Miss Wallace, who is capably assisted by Terry O'Sullivan, ad libs in an easy and informal manner. Gimmick of show is for studio audience contestants to guess what's hidden under a Philco carton. O'Sullivan offers each contestant a clue. Anyone guessing correctly gets a Philco portable radio as a prize. Home audience is asked to also enter the guessing game, with the first viewer calling the station with the right answer receiving a ditto prize.
Show's chief weakness is the unimaginative stunts pulled on the cpntestants. Such time-worn material as making married couples re-enact their proposals, emptying a woman's purse and telling what's in it, etc., are too stale to impress the wideawake tele set owner. Show is badly in need of fresh gimmicks, and instead of picking up material cast aside by radio, should develop new stunts which are better suited for the visual medium. Seg pilots should take advantage of the fact that their show can be seen, as well as heard, and let the picture tell the story rather than throw emphasis on what is heard.
The Philco commercial is well-handled, as it is integrated into the show. The Philco name on a carton is in full view of the audience, as is the portable, reminding lookers during the entire telecast the identity of the sponsor. Such sugar coating of plugs is far superior to knock-down, drag-out drum beating for a product. However, purpose of the Gough plug remains unexplainable. Title slides reading: "Gough Industries, the world's largest distributor of Philco products presents . . ." appears useless, inasmuch as the show is slanted at consumers, not at dealers. Lee Zhito. (Billboard, Oct. 18)


Milwaukee Journal's WTMJ-TV test patterns starting today (Oct. 4). (Television Digest and FM Reports, Oct. 18).

Sunday, October 5
WCBS-TV (CBS), Channel 2, New York City

1:50 Game Six, World Series at Yankee Stadium, N.Y. Yankees (Allie Reynolds) vs. Brooklyn Dodgers (Vic Lombardi), Bill Slater play-by-play, sponsored by Ford and Gillette.
7:00 Scrapbook, Junior Edition.
8:00 This Week in Review.
8:10 Feature Film, news highlights.
10:30 President Truman’s address on food conservation from the White House, broadcast on eight stations.
WNBT (NBC), Channel 4, New York City
1:50 World Series, followed by Pro Football from Shibe Park, Philadelphia: Eagles vs. New York Giants, sponsored by Pabst beer, pre-game by BVD.
8:00 Author Meets the Critics.
[Herald Tribune has Variety Show with Ginny Simms from 8-8:30.]
8:30 NBC Television Theatre.
9:00 Feature Film: “Dear Octopus,” with Margaret Lockwood, Michael Wilding (General Film, 1943).
[Newsday lists film as “Secret Mission” with James Mason.]
10:30 President Truman from the White House.
WABD (DuMont), Channel 5, New York City
1:50 World Series, post-game for Pepsi-Cola.
10:30 President Truman from the White House.
WBKB Channel 5, Chicago
1:55 Football at Comiskey Park, Chicago Bears vs. Chicago Cardinals, sponsored by Canadian Ace Brewing.
WPTZ Channel 3, Philadelphia
1:15 World Series followed by Football from NBC; 7:45 INS Television News; 8:00 NBC.
WFIL-TV Channel 6, Philadelphia
1:05 Sunday Inquirer Comics.
1:35 World Series Preview with Tom Moorehead and Don Kellett, sponsored by Lit Brothers.
1:50 World Series.
8:00 Inquirer News Review.
8:30 Let’s Pop the Question.
9:00 Travel Film.
9:10 Religious program.
9:30 Film.
10:30 President Truman.
WRGB (all networks) Channel 4, Schenectady
1:30 World Series.
WNBW (NBC) Channel 4, Washington
2:00 Football: Colts vs. Forty-Niners; 8:00 NBC.
WMAL-TV (ABC) Channel 7, Washington
1:30 Meet Me Under the Tree; 1:45 Football at Griffith Stadium, Washington Redskins vs. Pittsburgh Steelers; 4:30-4:45 Musical Moods; 7:45 Film shorts; 8:15 Film, The Kid Sister, with Roger Pryor; 9:15 Feature Film; 10:30 President Truman.
KSD-TV Channel 5, St. Louis
8:00 Dr. Roland G. Usher's comment; 8:15 Film short; 8:25 Songs by Russ Severin; 8:40 Film; 8:50 News and Views; 9:05 Film; 9:15-9:30 Concert by the Cosmopolitan Choral Society.
KTLA Channel 5, Hollywood
2:00 Football at the Los Angeles Coliseum: Los Angeles Dons vs. Buffalo Bills, Bill Welsh play-by-play, sponsored by Philco.
8:00 “Tune Up Time,” test slides and recorded music.
8:30 Cartoon.
8:40 “Shopping at Home” with Keith Hetherington and Harrise Brin, sponsored by the Pep Boys, Schwabacher Frey, Sears Roebuck.
8:55 Cartoonews.
9:00 “Philco Football Scoreboard” with USC coach Dean Cromwell, sponsored by Philco. 9:15 Feature Film: “Little Men” with Kay Francis, Jack Oakie and Elsie as Buttercup. (RKO, 1940).

Monday, October 6
WCBS-TV (CBS), Channel 2, New York City

1:15 Final Game Seven, World Series at Yankee Stadium, N.Y. Yankees (Spec Shea) vs. Brooklyn Dodgers (Hal Gregg), Bob Edge play-by-play, sponsored by Ford and Gillette.
WNBT (NBC), Channel 4, New York City
1:15 World Series.
8:00 NBC Television Newsreel.
8:10 Film: Round Trip—The U.S.A. in World Trade.
8:40 Boxing at St. Nicholas Arena, Vinnie Rossano vs. George LaRover.
WABD (DuMont), Channel 5, New York City
12:53 World Series Review.
1:08 Sports Names to Remember, sponsored by Moquin Wine.
1:15 World Series, post game ads for Pepsi Cola.
6:35 Film shorts.
6:45 Walter Compton, news (from WTTG Washington).
7:00 Small Fry Club, with Bob Emery.
7:30 Doorway to Fame, with Jackie Bright, sponsored by Bucknell Shirts.
8:00 Showcase.
8:30 The Music Album (from WTTG Washington).
8:45 Swing Into Sports, with Vincent Richards, sponsored by Transmirra Products and DuMont Marine Service.
9:00 Amateur Boxing from Jamaica Arena with Dennis James, sponsored by Winston Radio and TV. Corp.
WBKB Channel 5, Chicago
8:00 Jack Brickhouse.
8:15 Film: Short subjects.
8:30 Wrestling from Midway arena.
WPTZ Channel 3, Philadelphia
1:00 INS Television News.
1:15 World Series.
7:45 INS Television News, sponsored by Superfine Appliances.
8:00 NBC.
WFIL-TV Channel 6, Philadelphia
1:00 World Series Preview with Tom Moorehead and Don Kellett, sponsored by Lit Brothers.
1:15 World Series.
3:45 Garden State Racing.
8:00 Inquirer Television News.
8:10 Magic Made Easy, with Tom Osborne.
8:30 Film featurette.
9:00 Temple University Forum.
WRGB (all networks) Channel 4, Schenectady
7:30 News for All Time; 7:45 Cut Up Capers; 8:00 NBC to signoff.
WNBW (NBC) Channel 4, Washington
1:30 World Series.
WTTG (DuMont) Channel 5, Washington
11:00 Surgical Operation from Georgetown University Hospital; 6:35 DuMont; 6:45 Walter Compton, news; 7:00 DuMont; 8:30 The Music Album, with Joby Reynolds; 8:45 DuMont; 9:00 Step ‘n’ Fetch It, audience participation show; 9:30 DuMont.
KSD-TV Channel 5, St. Louis
3:00 News and Views; 3:15 Film short “Hunting Thrills” with Grantland Rice (Van Beuren, 1931); 3:25 Veiled Prophet preview; 3:40 Film short “Heart of the Sierras” (Van Beuren, 1936); 3:50 Interview with Ida Bailey Allen and Charles Premmac “The Singing Chef”; 4:05 Film short, "Love in a Pond;" 4:15 Man on the Street with Frank Eschen.
8:00 “Tele-Quizi-Calls,” charades hosted by George Abel and Jean Dysart, sponsored by Union Electric; 8:30 Film short “Water Bugs” with Grantland Rice (Van Beuren, 1931); 8:40 Sports Closeups with Harry Caray and Gabby Street, sponsored by Griesedieck Brothers Brewery; 9:00 Film shorts “Stardust” with Benny Davis (Vitaphone, 1938) and “College Grapplers” with Grantland Rice (Van Beuren, 1932); 9:15 Man on the Street; 9:35 Film; 9:45 News and Views, with Frank Eschen.
W6XAO Channel 2, Los Angeles
8:00 Test pattern and incidental music.
8:25 Wrestling matches from American Legion stadium, Hollywood, Swedish Angel and Angelo Savoldi vs. Billy Varga and Maurice LaChapelle, Gorilla Ramos vs. Lee Grable, George Temple vs. King Kong Kashey, Bob Corby vs. Lucky Simonovich, Gene Stanlee vs. Jack Terry.
KTLA Channel 5, Hollywood
3:00 to 5:00 “Tune Up Time,” test slides, recorded music.
7:00 Al Jarvis, sponsored by Philco.
7:30 “Uncle Phil,” with ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure Serial, sponsored by Philco.
8:00 “Your Town—Los Angeles Presents.”
8:30 Amateur Boxing.

NEW YORK, Oct. 11.—An estimated total of 3,962,336 people in New York, Philadelphia, Washington and Schenectady saw the seven games of the 1947 World Series between the New York Yankees and the Brooklyn Dodgers (concluded Monday, 6) on television sets in homes and bars. That's the figure revealed by a projection of Hooperatings developed in the first coincidental study ever made for the television industry at large. ...
Comparative station ratings in the bar study followed the pattern set earlier in the home set survey. WNBT, National Broadcasting Company outlet, again rang up the highest rating, 36.8, and snared a 40.3 share of the audience. WABD, DuMont station, placed second with a 29.4 rating and 32.1 share of the audience, and WCBS-TV, Columbia Broadcasting System, hit a 24.0 rating and garnered a 26.2 share of audience percentage. (Billboard, Oct. 18)


Washington—Paramount Pictures, in a letter to the FCC, has disclaimed actual control over Allen B. DuMont Television Laboratories, Inc., and has thus challenged the FCC’s contention that Paramount must divest itself of its control of DuMont before it can receive any further television licenses. “We invite the Commission to reconsider,” its finding, Attorney Hogan and Hartson wrote for Paramount.
The FCC held that Paramount exercised “eftective control” over Television Productions, Inc., Balaban & Katz, United Detroit Theaters, New England Theaters and Interstate Circuit as well as over DuMont. Television Productions has a grant for Los Angeles, B & K for Chicago, DuMont for Pittsburgh, in addition to the DuMont stations in Washington and New York. If the FCC position is maintained, that means no more television stations for Paramount or its affiliates.
All those named above have applications pending, and DuMont has applied for Cleveland and Cincinnati. (Radio Daily, Oct. 6)


Tuesday, October 7
WABD (DuMont), Channel 5, New York City

6:35 Film shorts.
6:45 Walter Compton, news (from WTTG Washington).
7:00 Small Fry Club, with Bob Emery.
7:30 Look Upon a Star, high school amateur talent, sponsored by Comet Candy.
8:00 Western Feature Film, sponsored by Chevrolet.
9:00 College of Style and Swing, sponsored by Jay Jay Junior.
9:15 Boxing at Park Arena, sponsored by Teldisco, pre-match ads by Packard-Bayridge.
WBKB Channel 5, Chicago.
3:00 Jane Foster Show, sponsored by Commonwealth Edison, sponsored by Commonwealth Edison, sponsored by Commonwealth Edison.
7:30 Behind the Headlines.
7:45 Short subjects.
8:00 Moods from Shakespeare.
WPTZ Channel 3, Philadelphia
7:45 INS Television News, sponsored by Superfine Appliances.
8:00 Living Science From Franklin Institute.
9:00 Motion Picture Feature.
WRGB (all networks) Channel 4, Schenectady
7:30 DuMont; 8:00 Coffee with Carters; 8:15 Film short; 8:30 Strollin’ with Yale; 8:45 Film short; 8:55 Whatzat? Whozit?; 9:15 DuMont to signoff.
WTTG (DuMont) Channel 5, Washington
11:00 Surgical Operation from Georgetown University Hospital; 6:35 DuMont; 6:45 Walter Compton, news; 7:00 DuMont; 9:00 The Visionaires; 9:15 DuMont.
KSD-TV Channel 5, St. Louis
9:00 Veiled Prophet Parade, 20 floats.
W6XAO Channel 2, Los Angeles
10:30 a.m. Test Pattern and Incidental Music.
11:00 Live: “Queen for a Day” from the beautiful Earl Carroll Theater-Restaurant, Hollywood.
11:30 Test Pattern and Incidental Music.
KTLA Channel 5, Hollywood
3:00 World Wide News and Music.
7:00 “Star Views” with Lois Andrews, sponsored by Philco.
7:15 Home Economics, sponsored by Philco.
7:30 “Uncle Phil” with ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure Serial, sponsored by Philco.
8:00 “Tele-Newsreel,” sponsored by Buchanan and Co. ad agency.
8:10 America Sails the Seas.
9:00 “Ice Follies of 1948,” on stage and back stage from Pan Pacific Auditorium.

Wednesday, October 8
WNBT (NBC), Channel 4, New York City

7:30 Kraft Television Theatre: January Thaw.
8:30 In the Kelvinator Kitchen, with Alma Kitchell.
8:45 Little Singers of the Wooden Cross (Paris).
WABD (DuMont), Channel 5, New York City
6:45 Walter Compton, news (from WTTG Washington).
7:00 Small Fry Club, with Bob Emery.
7:30 Rehabilitation of Disabled War Veterans, with Russell Eldridge.
8:00 Film shorts and Variety.
8:45 Know Your New York, quiz on famous landmarks in New York with Don Roper, sponsored by Bonded U-Drive-It.
9:00 Boxing at Jamaica Arena, with Dennis James, sponsored by American Shops.
WBKB Channel 5, Chicago
7:30 Frank Wood, Private Detective.
8:00 Film, short subjects.
8:15 Jack Payne, sponsored by Terman Television Sales.
8:30 Wrestling from Rainbo Arena with Russ Davis, Lou Thesz vs. Bobby Managoff.
WPTZ (NBC) Channel 3, Philadelphia
7:30 INS Television News, sponsored by Superfine Appliances.
7:45 Sports Scrapbook with Stoney McLinn and Bill Campbell.
8:00 Selection Motion Pictures.
8:10 Piano Patter with Chuck Sweeney.
8:20 Selected Motion Pictures.
8:30 NBC program.
8:45 The Flattering Word, by George Kelly.
WRGB (all networks) Channel 4, Schenectady
7:30 NBC; 8:30 Our State Police; 9:05 Film short; 9:25 Darts for Dollars.
WNBW (NBC) Channel 4, Washington
7:30 Illustrated News; 7:30 NBC.
WTTG (DuMont) Channel 5, Washington
6:35 DuMont; 6:45 Walter Compton, news; 7:00 DuMont; 7:30 Bob Wolff Sports Clinic, sponsored by Southern Venetian Blind; 7:45 Dangerous Intruder; 8:45 Rodeo from Uline Arena.
KSD-TV Channel 5, St. Louis
8:30-10:45 Veiled Prophets Ball at the Kiel Auditorium.
W6XAO Channel 2, Los Angeles
10:30 a.m. Test Pattern and Incidental Music.
11:00 Live: “Queen for a Day” from the beautiful Earl Carroll Theater-Restaurant, Hollywood.
11:30 Test Pattern and Incidental Music.
KTLA Channel 5, Hollywood
3:00 to 5:00 World Wide News and music.
7:00 Al Jarvis, sponsored by Philco.
7:30 Uncle Phil, with Ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure serial, sponsored by Philco.
8:00 Magic in the Air.
8:15 Girl on the Magazine Cover.
8:30 Wrestling at Olympic Auditorium, California heavyweight champ Reginald Siki vs Vicente Lopez, Larry Moquin and Sammy Menacker vs. Wee Willie Davis and Karl Davis, Brother Frank vs. Gorilla Ramos, sponsored by Ford.

Thursday, October 9
WCBS-TV (CBS), Channel 2, New York City

8:00 Douglas Edwards, news, sponsored by Gulf Oil.
8:20 To the Queen’s Taste, cooking program from the Cordon Bleu Restaurant.
8:50 Parade of Sports: Rodeo from Madison Square Garden, with Win Elliot and John Henry Faulk, sponsored by Ford.
WNBT (NBC), Channel 4, New York City
7:50 NBC Television News.
8:00 The Seven Arts Quiz, with Bill Slater, sponsored by Jell-O.
8:30 Football film.
8:40 Musical Merry-Go-Round, with Jack Kilty.
9:00 You Are an Artist, with John Gnagy, sponsored by Gulf.
9:10 Trotting races, Roosevelt Raceway, Long Island.
WABD (DuMont), Channel 5, New York City
6:35 Film shorts.
6:45 Walter Compton, news (from WTTG Washington).
7:00 Small Fry Club, with Bob Emery, sponsored by Jay Day Dress Co.
7:30 Birthday Party, with Grace Giow.
8:00 Film shorts.
8:15 Highway to the Stars, dramatic serial.
8:45 Film shorts.
9:00 Wrestling at Park Arena, with Dennis James, sponsored by Teldisco.
[Newsday and Baltimore Sun have 8:00 Feature Film—Strange Illusion, with Warren William, then 9:15/9:20 Wrestling.]
WBKB Channel 5, Chicago
7:00 Streamliner Parade, sponsored by the Union Pacific and Chicago-Northwestern Railroads.
7:20 You Should Ride a Hobby Horse, with Russ Davis, sponsored by The Fair and Arbee Foods.
7:35 Film shorts.
7:45 Date with the Duchess.
8:00 Film shorts.
8:15 Moods from Shakespeare.
8:45 Milt Hopwood’s Sports Show.
WPTZ (NBC) Channel 3, Philadelphia
7:15 INS Television News, sponsored by Superfine Appliances.
7:30 Pleased To Meet You, with Roy Neal.
7:50 Newsreel.
8:00 Mac McGuire’s Mighty Minstrels.
8:30 NBC program.
WFIL Channel 6, Philadelphia
8:00 Inquirer Television News.
8:10 Mr. Fixit, sponsored by Bartel’s.
8:25 Film.
8:35 Starlet Stairway, with Jack Steck.
9:05 Film.
9:15 Philadelphia TB Campaign, with Mayor Bernard Samuel.
WRGB (all networks) Channel 4, Schenectady
7:30 Park Bench Troubador; 7:45 Platter Patter; 8:00 CBS to signoff.
WNBW (NBC) Channel 4, Washington
2:00 Test Pattern, 8:00 Capital Citizen.
WTTG (DuMont) Channel 5, Washington
6:15 Test Pattern; 6:35 DuMont; 6:45 Walter Compton, news; 7:00 DuMont.
KSD-TV Channel 5, St. Louis
3:00 News and Views; 3:15 NBC Newsreel; 3:25 Human Society program about lost dogs; 3:40 Film: “Ducks and Drakes” with Grantland Rice (Van Beuren, 1931); 3:50 Man on the Street, with Frank Eschen; 4:20 Film: “Cowboys.”
8:00 NBC Newsreel; 8:10 Tatterman Marionettes show from Western College; 8:25 Film: “Diamond Experts” with Grantland Rice (Van Beuren, 1931); 8:35 News and Views; 8:50 Feature film: “It Happened Tomorrow” with Dick Powell and Linda Darnell (UA, 1944).
W6XAO Channel 2, Los Angeles
10:30 Tests and music.
11:00 Queen For a Day, with Jack Bailey.
[Valley Times has “Film Program.]
11:30 Test pattern.
KTLA Channel 5, Hollywood
3:00 to 5:00 World Wide News and music.
7:00 “Star Views” with Lois Andrews, sponsored by Philco.
7:15 Tele-Beauty. sponsored by Philco.
7:30 “Uncle Phil” for kids from 6 to 60, with Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure Serial, sponsored by Philco.
8:00 Meet the Dons, sponsored by Philco.
8:15 The Mission Play from San Gabriel Mission Playhouse.
Seven Arts Quiz
Reviewed Thursday (9), 8-8:30 p:m. Style-Quiz. Sponsor, General Foods. Agency, Young & Rubicam. Station, WNBT (NBC) New York.
Seven Arts Quiz, based on a tome written by Jo Ranson and Dick Pack, local flacks, is in for a four-week tryout by General Foods. Program draws its questions from the various arts, music, theater, dancing, etc., and it has two advantages over run-of -the-mill brainbusters. First, the questions by and large are a couple of intellectual notches above the teasers on radio programs; secondly, the nature of the video medium makes possible an appealing method of posing the questions.
In the presentation of clues, for instance, great emphasis is placed upon eye-appeal in addition to the expository treatment familiar to AM listeners. The effect of this multi-angled appeal, of course, is to hold the listener securely. When the program turns to such fields as art and comic strips, the superiority of a well-handled video quiz to its radio counterpart stands out sharply.
Seven Arts Quiz presents a panel of four experts in various fields, with Bill Slater as emsee. Slater is quite urbane and on the debut show exchanged chatter on popular and mors classical arts with Bob Sylvester, drama editor of The Daily News; Russell Maloney, critic and writer; Charles Payne, editor and publisher of Ballet Theater Magazine, and Gwenn Lux, winner of the recent national lithography competition. A bevy of talent was used to brighten up the presentation of the questions. For instance, a question on music was not only played instrumentally—it was interpreted via the art of Terpsichore by the team of Ellsworth and Fairchild. Questions on the ballet had similar treatment.
Some of the questions possessed a nostalgic charm, notably those having to do with the first comic strips. Examples of these were shown, including The Yellow Kid and Mutt and Jeff. Additional captivating clues had to do with the theater, reviving memories of Jeanne Eagles in Rain and Nazimova in Doll's House.
All in all a bright show. Paul Ackerman. (Billboard, Oct. 18)


NEW YORK, Oct. 9 (AP)—Bill Johnston, brother of the late James J. Johnston and promoter for Jamaica arena, said today he had terminated his contract with television interests because “receipts have been cut 75 per cent since my fights have been put on the air.” Johnston said his programs had been televised for the last 13 months.
“When we started televising the shows my average gross was $4,500,” Johnston said. “Last night I had a good show and the gross was but $1,600. The three other Long Island fight clubs, who do not permit television, have not experienced such a decrease in receipts.”
Johnston said he received $300 a night from the television company for the right to transmit his shows but that in the future the company “would have to buy a ticket for every empty seat in the house for the privilege. That means if I have a sell out, they get the show free.”
He added that he found it difficult to arrange bouts for the Arena on a percentage basis “because 25 per cent of nothing is nothing.”


Final proof of whether television actually cuts into gate receipts of various sports events may be furnished by an experiment at Jamaica Arena, in Queens, L. I.
Arena management, at the insistence of fight promoter Bill Johnston that video cameras be thrown out entirely, has called a five-week hiatus in DuMont tele's coverage of Wednesday fights staged there. Grosses for the next five weeks will be compared to the boxoffice take for the five preceding weeks, when tele was in. If it's found that the gate has fallen too much, then the medium will be permanently outlawed on all future Wednesday nights.
Gate receipts, according to Johnston, have been cut as much as 75% since his fights first went on the air. Average gross before the fights were televised was $4,500, he said. Last Wednesday (8), however, he took in only $1,600, despite the fact, Johnston said, that he staged a "good show." Promoter said he gets $300 a night from DuMont and American Shops, which sponsors telecasts of the bouts. He demanded that television in the future buy a ticket for every empty seat in the house for the privilege of airing the fights.
DuMont, on the other hand, insisted that tele will help build boxing audiences, if promoters "show fights that the people want to see." Whole problem, they claim, lies in the popularity of the fighters on the card. DuMont spokesmen pointed out that they televise amateur boxing from Jamaica on Monday nights and pro wrestling on Friday nights but have had no complaints from promoters who stage those events.
Johnston, according to DuMont, has been overloading his fight cards with colorless boxers who have no boxoffice lure. Now that the gate is falling off, he has put the blame on tele. "If good fighters are shown," they claim, "the audience will be hanging from the rafters." Belief is the same as that expressed by Gen. John Reed Kilpatrick, Madison Square Garden prexy, who has long maintained that television will benefit boxing immeasurably by creating new fans, the same as radio.
With sports promoters throughout the country beginning to hedge on television, it's believed that results of the Jamaica experiment will have far-reaching consequences. It may set the pattern for most sports events for the future in the rest of the country. (Variety, Oct. 15)


Annual Tournament of Roses at Pasadena, Calif., on January 1, will get two-station television coverage through KTLA, Paramount tele station, and the Don Lee Television System, The parade will be televised by KTLA. This two-hour telecast will be sponsored by the Union Oil Company through arrangements made by Arnold Maguire, of Foote, Cone & Belding, representing the Union Oil company, and Klaus Landsberg, West Coast director of Paramount Television. The program will be directed by Bud Cole, remote program director of KTLA. Strategic points along the route of the parade have already been chosen and three KTLA special cameras will be employed, as well as several reporters. Several other important television features are also being planned for New Year’s Day which is always the time for important festivities in Southern California.
Don Lee Television System will also focus its image orthicon cameras on the parade. Telecast will be made in co-operation with Union Oil Company and will have full array equipment and replete with showmanship, according to an announcement made following conference between Lewis Allen Weiss, vice-president and general manager of Don Lee, and Arnold Maguire, Foote, Cone & Belding representing Union Oil Company. Working with Harry R. Lubcke, Don Lee director of television and Jack Stewart, executive television producer, Union Oil Company and its advertising agency have already begun production plans. Don Lee was the first to televise the famous parade, taking its cameras to Pasadena in 1940. Sound will be piped via balanced line to Mt. Lee while video images will be beamed to the same transmitter, where both will be synchronized and sent out on regular W6XAO Channel No. 2 beginning at 9 a.m. New Year’s Day. (Radio Daily, Oct. 9)


Friday, October 10
WCBS-TV (CBS), Channel 2, New York City

8:20 Football at Washington, D.C.: Georgetown vs. University of St. Louis.
WNBT (NBC), Channel 4, New York City
1:00 Swift Home Service Club with Tex and Jinx.
1:30 NBC Television Newsreel.
8:00 Campus Hoopla, with Bob Stanton and coach Lou Little, sponsored by U.S. Rubber.
8:30 In Town Today.
8:40 United Press News Film.
8:47 Gillette Cavalcade of Sports, Boxing at Nicholas Arena, Bernie Reynolds vs. Jackie Cranford (heavyweights, ten rounds), Jimmy Evans vs. Buddy Rose (heavyweights, eight rounds).
WABD (DuMont), Channel 5, New York City
6:35 Film shorts.
6:45 Walter Compton, news (from WTTG Washington).
7:00 Small Fry Club, with Bob Emery.
7:30 Songs by Sylvia Sinclair.
7:45 Feature Film.
9:00 Impersonalities, with Don Roper and Belle Flower.
9:15 Wrestling at Jamaica Arena, with Dennis James, sponsored by American Shops.
[Newsday has 7:30 Birthday Party; 8:00 Film shorts; 8:15 Duke Art, sculptor; 8:30 Film shorts; 8:45 Impersonalities; 9:00 Wrestling.]
WBKB Channel 5, Chicago
7:30 Singing Smiths, sponsored by Terman Television Sales.
7:45 Short subjects.
8:00 “Telechats,” sponsored by The Fair.
8.15 Short subjects.
9:00 Boxing from Madison Athletic Club, sponsored by Keeley Brewing.
WPTZ Channel 3, Philadelphia
3:45 INS Television News.
4:40 Children’s Matinee, cartoon, Clyde Beatty serial, Western.
7:30 INS Television News, sponsored by Superfine Appliances.
7:45 Kiddies Cartoon.
8:00 NBC program.
8:20 “Handy Man” with Jack Creamer, sponsored by Gimbels.
8:45 Dedication of Textile Wing from the Art Museum.
9:30 NBC.
WFIL-TV Channel 6, Philadelphia
8:00 Inquirer Television News.
8:10 Film.
8:20 Philadelphia TB campaign.
8:40 Film.
8:50 Wrestling.
WRGB (all networks) Channel 4, Schenectady
7:30 Sports Reel; 7:40 Modern Empire; 8:00 NBC to signoff.
WNBW (NBC) Channel 4, Washington
1:00 NBC; 7:20 Illustrated News; 7:45 Let’s Learn to Dance, sponsored by Georges Radio & Television Stores; 8:00 NBC; 10:45 The School of Sports.
WTTG (DuMont) Channel 5, Washington
6:30 DuMont; 6:45 Walter Compton, news; 7:00 NBC; 7:30 Elder Michaux and the “Happy I Am” Choir; 8:00 Film Shorts; 8:15 Football at College Park: U. of Maryland vs. Richmond U., Bob Wolff play-by-play.
WMAL-TV (ABC) Channel 7, Washington
8:00 Film shorts.
8:15 Football at Griffith Stadium: Georgetown Hoyas vs. St. Louis, Jim Gibbons and Tommy Dolan play-by-play.
KSD-TV Channel 5, St. Louis
3:00 News and Views; 3:15 Film shorts “Iowa” and “I’ve Love to be a Cowgirl”; 3:25 Gerald B. Norris of the FBI; 3:35 Film short; 3:50 Man on the Street; 4:00 Film “One, Two, Three, Go!”
8:25 Wrestling from Kiel Auditorium, Heavyweight champ Hi Lee vs. Lou Thesz, Joe and Ernie Dusek vs. Joe and Ernie Sharpe, Warren Bockwinkel vs. Sid Nabors, Emil Dusek vs. Tom Mahoney, sponsored by Hyde Park beer.
W6XAO Channel 2, Los Angeles
10:30 Tests pattern and incidental music.
11:00 Film program or “Queen For a Day.”
11:30 a.m. and 8:00 p.m. Test Pattern and Incidental Music.
8:25 Boxing at the Hollywood Legion Stadium, Bobby Jackson vs. Tony Olivera.
KTLA Channel 5, Hollywood
3:00 to 5:00 World Wide News and music.
7:00 Al Jarvis, sponsored by Philco.
7:30 “Uncle Phil,” with ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure serial, sponsored by Philco.
8:00 Tele-Newsreel, sponsored by Buchanan Co.
8:10 Defensive Football.
8:30 Football at Gilmore Stadium, Loyola Lions vs. Honolulu All Stars.


W2XJT, experimental television station in Jamaica, (L. I.) is now on the air with regularly scheduled programs Tuesday, Thursday and Saturday evenings (Channel 13), it was announced this week by William B. Still, station director. Daytime operation will begin within a few weeks, he added.
Program lineup includes a weekly fashion presentation, sports review, sewing instruction course, and other varied fare. (Radio Daily, Oct. 10)