Saturday 20 May 2023

October 1947 Part 1

TV station number three came to Washington, D.C. at the start of October 1947.

The odd thing about WMAL-TV is that it was supposed to be an ABC affiliate. But ABC didn’t have any other stations, so WMAL-TV took programming from WCBS in New York.

The other success story in television at the beginning of October was the World Series. People who grumbled that television was killing attendance at sports events couldn’t help but notice the record crowd in Yankee Stadium for the first game. Still, the owner of the Jamaica Arena on Long Island announced he was banning television cameras, though it only affected boxing matches, not Dennis James’ Friday night wrestling calls from Jamaica on DuMont.

Jamaica enters into the picture elsewhere at the start of October. W2XJT, Bill Still’s experimental station in his radio repair shop on Long Island, announced it was now broadcasting programmes. However, a construction permit was issued by the FCC on May 8, 1947 for WAAT in Newark for Still’s Channel 13 and that station signed on May 15, 1948. Still was, along the way, given approval to move to channel 6, though he shut down his station for a time in summer 1948. The FCC extended W2XJT's license until Sept. 1, 1949 (Broadcasting, May 30, 1949).

It’s unclear whether the DuMont station in Washington, D.C. was airing the World Series. Trade papers suggest it was. The Washington, D.C. papers refused to publish TV schedules for free, but the Baltimore Sun did, and it doesn’t mention the Series on that station. Baltimore was close to getting a station on the air while Milwaukee's station began airing test patterns.

Because of the increasing numbers of stations and listings, we’re chopping October 1947 into three parts. There is a maddening inconsistency in the schedules reported in the papers at times so we’ve taken a “majority rules” attitude in cities with more than one available newspaper (mainly New York and Los Angeles).

Wednesday, October 1
WCBS-TV (CBS), Channel 2, New York City

12:30 Films of Previous World Series.
1:15 Game Two, World Series at Yankee Stadium, N.Y. Yankees (Vic Lombardi) vs. Brooklyn Dodgers (Allie Reynolds), Bill Slater play-by-play, sponsored by Ford and Gillette.
WNBT (NBC), Channel 4, New York City
1:30 World Series.
7:30 Kraft Television Theatre: Payment Deferred.
8:30 In the Kelvinator Kitchen, with Alma Kitchell.
WABD (DuMont), Channel 5, New York City
12:53 World Series of Yesteryear.
1:08 Sports Names to Remember, sponsored by Moquin Wine.
1:15 World Series, post-game ads for Pepsi.
6:35 Film shorts.
6:45 Walter Compton, news (from WTTG Washington).
7:00 Small Fry Club, with Bob Emery.
7:30 Bob Wolff Sports Clinic (from WTTG Washington).
7:45 Film shorts.
8:00 The Heritage of Wimpole Street.
8:30 Film shorts.
8:45 Know Your New York, quiz on famous landmarks in New York with Don Roper, sponsored by Bonded U-Drive-It.
9:00 Boxing at Jamaica Arena, with Dennis James, Paddy DeMarco vs Tommy Mills (eight rounds) sponsored by American Shops.
WBKB Channel 5, Chicago
7:30 Frank Wood, Private Detective.
8:00 Film, short subjects.
8:15 Jack Payne, sponsored by Terman Television Sales.
8:30 Wrestling from Rainbo Arena with Russ Davis, Oki Shinkina and Duke Keomyka vs. Rudy Kay and Red Vagnonne.
WPTZ (NBC) Channel 3, Philadelphia
1:00 INS News.
1:15 World Series.
7:30 INS Television News, sponsored by Superfine Appliances.
7:45 Sports Scrapbook with Stoney McLinn and Bill Campbell.
8:00 Selection Motion Pictures.
8:10 Piano Patter with Chuck Sweeney.
8:20 Selected Motion Pictures.
8:30 NBC program.
8:45 The Neckless, by Guy de Maupassant.
WFIL Channel 6, Philadelphia
1:00 World Series Preview with Tom Moorehead and Don Kellett, sponsored by Lit Brothers.
1:15 World Series.
WRGB (all networks) Channel 4, Schenectady
1:15 World Series; 7:30 NBC; 8:30 Jury of Opinion; 9:00 Film short; 9:15 Farm Spotlight.
WNBW (NBC) Channel 4, Washington
1:30 World Series; 7:20 Illustrated News; 7:30 NBC.
WTTG (DuMont), Channel 5, Washington
6:35 DuMont; 7:30 Bob Wolff Sports Clinic, sponsored by Southern Venetian Blind; 7:45 The Phantom of 42nd Street; 9:00 Wrestling from Turner’s Arena.
KSD-TV Channel 5, St. Louis
3:00 News Newsreel; 3:15 Radio and Electronic Parts Show and Conference; 4:00 Film shorts.
8:00 NBC Newsreel; 8:10 Physically Handicapped Week program, demonstration; 8:30 film short; 8:45 News and Views; 8:55 Feature film: “Men on Her Mind” with Mary Beth Hughes (PRC, 1944).
W6XAO Channel 2, Los Angeles
10:30 Tests and music.
11:00 Queen For a Day, with Jack Bailey.
11:30 Test pattern.
KTLA Channel 5, Hollywood
3:00 to 5:00 “Tune Up Time,” test slides, recorded music.
7:00 Al Jarvis, sponsored by Philco.
7:30 Uncle Phil, with Ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure serial, sponsored by Philco.
8:00 Invitation to the Nation.
8:15 Under Water Champs.
8:30 Wrestling at Olympic Auditorium, Vicente Lopez and Larry Moquin vs. Killer Karl Davis and Hans Schnabel, Maurice LaChapelle vs. Brother Frank, Reginald Siki vs. Otto Schnabel, Wee Willie Davis vs. Sammy Menacker, Jack Pinto vs. Carlos Mojica, sponsored by Ford.

NEW YORK, Oct. 1 (AP)—A television set had been installed in the hospital room of 8-year-old Patty Ciccarelli so that the boy, dying of a blood disease, could watch his idol, Joe DiMaggio, play in the world series. Joe had visited him only three weeks ago.
But Patty didn’t get to see big Joe make the first Yankee hit yesterday; Patty died at 5 a. m.


NEW YORK, Oct. 1 (AP)—United Nations personnel joined reporters at television sets to watch the World Series during a recess in yesterday’s balloting for a Security Council seat. Then came time for the announcement of results of the fifth ballot in the contest between India and the Ukraine, and one fan remarked: “Well, we gotta go back into the hall to see how the Indians and Reds are making out.”

The all-male jury sitting in a rape case in Kings County Court—location, Brooklyn—began fidgeting at 1:30 P. M. yesterday. Several glanced anxiously at watches, others wistfully looked out windows to groups listening to taxi radios. Judge Samuel S. Leibowitz suddenly stopped the trial and asked how-come. Up spoke a juror:
“Your Honor, it’s pretty hard to sit here on such a big day in Brooklyn. We’re thinking of the World’s Series.”
So Leibowitz called a recess and phoned a friend, who sent over a television set which was set up in the judge’s library.
As the jurors trouped out to the library, the defendant, cab driver Peter Girolmye, hopefully piped up: “Me, too, Your Honor?” But Leibowitz said no.
At 4 P. M., the jurors filed back, doubly glum. Brooklyn had lost the game, 5-3. And Leibowitz said they’d have to sit overtime. (Daily News, Oct. 1)


“Television by Muntz,” a new 15-inch-screen video set, goes on sale for the first time in New York today. Backed by Earl “Madman” Muntz, the manufacturers claim that the receiver houses the largest tube-screen yet to put on the market. Three hundred sets, skedded for distribution in the Los Angeles area, will arrive here next week, and will retail at a price between eight and nine hundred dollars. (Hollywood Reporter, Oct. 1)

Thursday, October 2
WCBS-TV (CBS), Channel 2, New York City

12:30 Films of Previous World Series.
1:15 Game Three, World Series at Ebbets Field, N.Y. Yankees (Buck Newsom) vs. Brooklyn Dodgers (Joe Hatten), Bob Edge play-by-play, sponsored by Ford and Gillette.
7:50 Film: Salute to WRGB Schenectady.
8:00 Douglas Edwards, news, sponsored by Gulf Oil.
8:20 Documentary Film: Clear Track Ahead (Audio Productions/Pennsylvania Railroad, 1946).
[Newsday has “To the Queen’s Taste” with Mrs. Dione Lucus. It would have been broadcast from the Cordon Bleu restaurant.]
8:45 Film: Swing Hostess, with Martha Tilton (PRC, 1944).
WNBT (NBC), Channel 4, New York City
1:30 World Series.
7:50 NBC Television News.
8:00 Author Meets the Critics: Robert C. Ruark’s Grenadine Etching, Merle Miller, Russell Maloney and John K.M. McCaffery, moderator.
8:30 Musical Merry-Go-Round, with Jack Kilty.
8:50 Film shorts.
9:00 You Are an Artist, with John Gnagy, sponsored by Gulf.
9:10 Trotting races, Roosevelt Raceway.
WABD (DuMont), Channel 5, New York City
12:53 World Series of Yesteryear, with Dennis James.
1:08 Sports Names to Remember, sponsored by Moquin Wine.
1:15 World Series, post-game ads for Pepsi.
6:35 Film shorts.
6:45 Walter Compton, news (from WTTG Washington).
7:00 Small Fry Club, with Bob Emery, sponsored by Jay Day Dress Co.
7:30 Birthday Party, with Bill Slater.
8:00 Film: “The Town Went Wild” with Jimmy Lydon, Edward Everett Horton, Will Wright (PRC, 1944).
9:20 Wrestling at Jerome Stadium, with Dennis James, sponsored by Teldisco.
WBKB Channel 5, Chicago
7:00 Streamliner Parade, sponsored by the Union Pacific and Chicago-Northwestern Railroads.
7:20 You Should Ride a Hobby Horse, with Russ Davis, sponsored by The Fair and Arbee Foods.
7:35 Film shorts.
7:45 Date with the Duchess.
8:00 Film shorts.
8:15 Milt Hopwood’s Sports Show.
WPTZ (NBC) Channel 3, Philadelphia
1:00 INS Television News, sponsored by Superfine Appliances.
1:15 World Series.
7:15 INS Television News, sponsored by Superfine Appliances.
7:30 Pleased To Meet You, with Roy Neal.
7:50 Newsreel.
8:00 Mac McGuire’s Mighty Minstrels.
8:30 NBC program.
WFIL Channel 6, Philadelphia
1:00 World Series Preview with Tom Moorehead and Don Kellett, sponsored by Lit Brothers.
1:15 World Series.
8:00 Inquirer Television News.
8:25 Shrine Circus.
WRGB (all networks) Channel 4, Schenectady
1:15 World Series; 7:30 Footloose and Fancy Free; 7:40 The Silent Message; 7:55 Salute (CBS); 8:00 News (CBS?); 8:15 Cordon Bleu (CBS?); 8:55 Film (CBS?).
WNBW (NBC) Channel 4, Washington
1:30 World Series; 8:00 Capital Citizen.
WTTG (DuMont) Channel 5, Washington
6:35 DuMont; 6:45 Walter Compton, news; 7:00 DuMont.
KSD-TV Channel 5, St. Louis
3:00 News and Views; 3:15 Film short; 3:25 Veiled Prophet preview 3:35 Film short; 3:45 Man on the Street, with Frank Eschen, sponsored by RCA Victor Dealers; 4:00 Film short.
8:00 College Football from Walsh Stadium, University of St. Louis vs. Marquette, Ellis Veech play-by-play.
W6XAO Channel 2, Los Angeles
10:30 Tests and incidental music.
11:00 Queen For a Day, with Jack Bailey.
11:30 Test pattern and incidental.
KTLA Channel 5, Hollywood
3:00 to 5:00 “Tune Up Time,” test slides, recorded music.
7:00 “Star Views” with Lois Andrews, sponsored by Philco.
7:15 Tele-Beauty. sponsored by Philco.
7:30 “Uncle Phil” for kids from 6 to 60, with Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure Serial, sponsored by Philco.
8:00 Meet the Dons, sponsored by Philco.
8:15 Baseball Playoff from Wrigley Field, Los Angeles Angels vs. Portland Beavers.

Friday, October 3
WCBS-TV (CBS), Channel 2, New York City

12:30 Films of Previous World Series, baseball quiz.
1:15 Game Four, World Series at Ebbets Field, N.Y. Yankees (Floyd Bevens) vs. Brooklyn Dodgers (Harry Taylor), Bob Stanton play-by-play, sponsored by Ford and Gillette.
8:20 Football at Washington, D.C.: Georgetown vs. Fordham.
WNBT (NBC), Channel 4, New York City
1:00 Swift Home Service Club with Lee Cooley and Jinx Falkenburg.
1:30 World Series.
8:00 Campus Hoopla, with Bob Stanton and coach Lou Little, sponsored by U.S. Rubber. (return).
8:20 The World in Your Home, sponsored by RCA.
8:42 Gillette Cavalcade of Sports, Boxing at St. Nicholas Arena, Ruby Kessler vs. Rocco Rossano.
WABD (DuMont), Channel 5, New York City
12:53 World Series Review, with Dennis James.
1:08 Sports Names to Remember, sponsored by Moquin Wine.
1:15 World Series, post-game ads for Pepsi.
6:35 Film shorts.
6:45 Walter Compton, news (from WTTG Washington).
7:00 Small Fry Club, with Bob Emery.
7:30 Showcase, Gay Coed, musical comedy.
8:00 Doorway to Fame, sponsored by Bucknell Shirts.
8:30 The Magic Carpet, sponsored by Alexander Smith Carpets.
8:45 Impersonalities, with Don Roper and Belle Flower.
9:00 Wrestling at Jamaica Arena, with Dennis James, sponsored by American Shops.
WBKB Channel 5, Chicago
7:30 “Telechats,” sponsored by The Fair.
7:45 Short subjects.
8:00 Singing Smiths, sponsored by Terman Television Sales.
8.15 unknown.
8:30 Football at Soldier Field: Chicago Rockets vs. Brooklyn Dodgers, sponsored by Keeley Brewing Co.
WPTZ Channel 3, Philadelphia
1:00 INS Television News. 1:15 World Series.
7:30 INS Television News, sponsored by Superfine Appliances.
7:45 Kiddies Cartoon.
8:00 NBC program.
8:20 Film.
8:30 “Handy Man” with Jack Creamer, sponsored by Gimbels.
WFIL-TV Channel 6, Philadelphia
1:00 World Series Preview with Tom Moorehead and Don Kellett, sponsored by Lit Brothers.
1:15 World Series.
8:00 Inquirer Television News.
8:10 Film.
8:20 College Football at Shibe Park, Villanova Wildcats vs. U. of Miami.
WRGB (all networks) Channel 4, Schenectady
1:15 World Series; 7:20 Picture Puzzles; 8:00 NBC to signoff.
WNBW (NBC) Channel 4, Washington
1:00 NBC; 7:20 Illustrated News; 7:45 Let’s Learn to Dance, sponsored by Georges Radio & Television Stores; 8:00 NBC; 11:00 The School of Sports.
WTTG (DuMont) Channel 5, Washington
6:30 DuMont; 6:45 Walter Compton, news; 7:00 NBC; 7:30 Elder Michaux and the “Happy I Am” Choir; 8:00 Film Shorts; 8:15 Football at College Park: U. of Maryland vs. U. of Delaware, Bob Wolff play-by-play.
WMAL-TV (ABC) Channel 7, Washington
8:00 Washington Newsreel.
8:15 Football at Griffith Stadium: Georgetown Hoyas vs. Fordham Rams, Jim Gibbons play-by-play.
W6XAO Channel 2, Los Angeles
10:30 Tests and incidental music.
11:00 Queen For a Day, with Jack Bailey.
11:30 Test pattern and incidental music.
8:00 Test pattern and incidental music.
8:30 Boxing, Hollywood Legion Stadium, Mario Trigo vs. Chuey Figueroa.
KTLA Channel 5, Hollywood
3:00 to 5:00 “Tune Up Time,” test slides, recorded music.
7:00 Al Jarvis, sponsored by Philco.
7:30 “Uncle Phil,” with ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure serial, sponsored by Philco.
8:00 Tele-Newsreel, sponsored by Buchanan Co.
8:10 Shorts.
8:30 Football at Gilmore Stadium, Loyola Lions vs. College of the Pacific.
THE GAY COED
With Sandra Barkin, Gary McHugh, Bernie Barrow, Evelyn Bennett, Melvin Nadell, Chuck Tranum, others
Producer: Marvin Pakula
Director: Florence Monroe
Tech. director: Frank Bunetta
25 Mins.; Friday (3), 7:30 p.m.
Sustaining
WABD—DuMont, N. Y.
Preem performance of "Gay Coed" on WABD last Friday (3) night rates at least an "E" for effort for producer Marvin Pakula. An ex-GI, his production experience had been confined heretofore to staging several shows for hospitalized vets during his Army stint. First video attempt indicates he might have the stuff, given an opportunity to learn more about the medium.
Musical comedy revolving about the good old college days in the 20's. "Coed" missed much of the period atmosphere but captured a sparkling youthful spirit to put the show across. Scripting job, turned out jointly by Pakula and director Florence Monroe, was negligible. Overall production job, plus a competent cast, was responsible largely for the show's good points.
Sandra Barkin was appealing in the ingenue lead, despite her tendency to over-emoting. Gary McHugh was offkey too often in his singing chores but made out okay as the male lead. Bernie Barrow was a convincing football star and Evelyn Bennett served capably as his vis-a-vis. Others of the cast handled their assignments competently. Pakula, aided by camera director Frank Bunetta, lined up several novel camera stunts to lend atmosphere where it was needed.
"Coed," with a little polish, would be a good followup to DuMont's "Small Fry Club." hitting the teenagers much the same as "Small Fry" hits the moppets. It might be a natural, too, for a teen-age fashion sponsor. Stal. (Variety, Oct. 15)


WMAL-TV, The Star’s new television station, got off to an action-packed start last night [3], when it presented the Georgetown-Fordham football game as its first major attraction.
The station is the third television transmitter to begin operation in Washington and the 14th in the country.
Samuel H. Kauffmann, president of The Washington Star Broadcasting Co., in opening the first program of the new station, declared operation of the television station is another step in The Star’s policy of rendering service to the people of Washington, Maryland and Virginia. Mr. Kauffmann spoke at dedicatory ceremonies held in WMAL-TV’S transmission station on the American University campus.
New, Exciting Service.
Pointing out that The Star has been dedicated to the principle of “fair and impartial service” of all news since its inception in 1852, and that Station WMAL has been dedicated to the same type of public service since its purchase by The Star in 1938, Mr. Kauffmann declared:
“Tonight, The Evening Star brings you still a third service—a new and exciting one—WMAL television. In the near future—WMAL-FM.
“Through those four communication services—newspaper, standard radio, frequency modulation and television—The Washington Evening Star will continue its high standard of service to the people of Washington, Maryland and Virginia.
“WMAL-TV is now on the air—dedicated to serving you.”
Among the congratulatory messages received by the station were telegrams from Mark Woods, president of the American Broadcasting Co., Edward J. Noble, ABC Board chairman; Bob Kintner, ABC vice president, and Frank M. Folsom, vice president of the RCA Victor Division.
Scene Shifts to Game.
Following the dedication of the new station, WMAL-TV got off to its official program start, showing a newsreel and a short subject. Then, about 8:23 p.m. the scene switched to Griffith Stadium for the football game.
Kenneth H. Berkeley, general manager of WMAL, was among those attending the dedicatory program.
The fifth World Series game will be carried by WMAL-TV today, starting at 1:15 p.m. The station is on television channel 7. (Washington Star, Oct. 4)


Two live shows at WABD, the DuMont station, are switching time next week. “Birthday Party,” previously shown Thursdays at 7:30 p.m., will be presented at the same hour on Fridays, starting October 10, with Grace Gioe as hostess. “Doorway to Fame,” with Jackie Bright as emcee, will switch from Fridays to Mondays at 7:30 p.m., starting October 6. Both shows are produced by United Productions. (Radio Daily, Oct. 3)

Saturday, October 4
WCBS-TV (CBS), Channel 2, New York City

12:30 Films of Previous World Series, baseball quiz.
1:15 Game Five, World Series at Ebbets Field, N.Y. Yankees (Spec Shea) vs. Brooklyn Dodgers (Rex Barney), Bob Edge play-by-play, sponsored by Ford and Gillette.
8:00 Tom O’Connor, news.
8:15 Veteran Administrative Film: America Takes Action.
[Newsday and Evening Star have “This is New York” with Bill Leonard until 8:45, then film.]
8:20 Film: Invitation to the Nation.
8:30 Film: Harvest Melody, with Johnny Downs, Rosemary Lane, Sheldon Leonard (PRC, 1943).
WNBT (NBC), Channel 4, New York City
1:15 World Series.
3:30 Football at Michie Stadium: Army vs. Colorado, sponsored by American Tobacco.
WABD (DuMont), Channel 5, New York City
12:53 World Series Review, with Dennis James.
1:08 Sports Names to Remember, sponsored by Moquin Wine.
1:15 World Series, post-game ads for Pepsi-Cola.
WBKB Channel 5, Chicago
1:55 Football: Northwestern vs. UCLA, sponsored by Lucky Strike.
WPTZ Channel 3, Philadelphia
1:15 World Series.
4:00 College Football at Franklin Field: Penn Quakers vs. Lafayette Leopards, Claude Haring play-by-play, sponsored by Atlantic Refining (ARCO).
WFIL-TV Channel 6, Philadelphia
1:00 World Series Preview with Tom Moorehead and Don Kellett, sponsored by Lit Brothers.
1:15 World Series.
8:00 Inquirer Television News.
8:10 Better Sports, with Don Kellett.
8:25 Film.
WRGB (all networks) Channel 4, Schenectady
1:15 World Series.
WNBW (NBC) Channel 4, Washington
1:30 World Series.
WMAL-TV (ABC) Channel 7, Washington
1:15-4:30 World Series; 8:00 CBS.
KSD-TV Channel 5, St. Louis
2:15 Roy Rogers Rodeo; 8:00 Feature film: Bobby Breen in "Let's Sing Again" (RKO, 1936); 9:15 Film short.
KTLA Channel 5, Hollywood
3:00 to 5:00 “Tune Up Time,” test slides, recorded music.
7:00 You’ll Be Sorry with Beryl Wallace, sponsored by Philco.
7:30 Uncle Phil, for kids from 6 to 60 with Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure Serial, sponsored by Philco.
8:00 Calgary Stampede.
8:30 Ice Follies of 1948, on stage and back stage, from Pan Pacific auditorium.
You'll Be Sorry
Reviewed Saturday (4), 7-7:30 p.m. Style—Audience participation show. Sponsored by Gough Industries (Southern California Philco distributor). Agency, Cecil Noble. Produced by Larry Finley. Directed by Albert Cole. KTLA (Paramount), Hollywood.
Already sponsoring eight other tele segs on this station, Gough, local Philco distrib, turns to an audience-participation show for its Saturday night offering.
You'll Be Sorry, injected with new material and trimmed-down, could develop into a sure-fire eye-holder. As it stands now, seg is passable but remains as little more than a watered-down air pic carbon of Truth or Consequences.
Beryl Wallace, Earl Carroll headliner, is in the featured spot as emsee. Seg opens with a three-minute sequence showing Earl Carroll's cabaret at night. Filin camera moves viewer in on the nitery from across the street and brings him to the door. Movie camera continues to move in, entering the dining room during wind-up of a typical Carroll production number and goes on girls until it reaches a close-up of Beryl Wallace. Film close-up disolves into tele closeup of the live Miss Wallace, neatly introing the show.
Miss Wallace, who is capably assisted by Terry O'Sullivan, ad libs in an easy and informal manner. Gimmick of show is for studio audience contestants to guess what's hidden under a Philco carton. O'Sullivan offers each contestant a clue. Anyone guessing correctly gets a Philco portable radio as a prize. Home audience is asked to also enter the guessing game, with the first viewer calling the station with the right answer receiving a ditto prize.
Show's chief weakness is the unimaginative stunts pulled on the cpntestants. Such time-worn material as making married couples re-enact their proposals, emptying a woman's purse and telling what's in it, etc., are too stale to impress the wideawake tele set owner. Show is badly in need of fresh gimmicks, and instead of picking up material cast aside by radio, should develop new stunts which are better suited for the visual medium. Seg pilots should take advantage of the fact that their show can be seen, as well as heard, and let the picture tell the story rather than throw emphasis on what is heard.
The Philco commercial is well-handled, as it is integrated into the show. The Philco name on a carton is in full view of the audience, as is the portable, reminding lookers during the entire telecast the identity of the sponsor. Such sugar coating of plugs is far superior to knock-down, drag-out drum beating for a product. However, purpose of the Gough plug remains unexplainable. Title slides reading: "Gough Industries, the world's largest distributor of Philco products presents . . ." appears useless, inasmuch as the show is slanted at consumers, not at dealers. Lee Zhito. (Billboard, Oct. 18)


Milwaukee Journal's WTMJ-TV test patterns starting today (Oct. 4). (Television Digest and FM Reports, Oct. 18).

Sunday, October 5
WCBS-TV (CBS), Channel 2, New York City

1:50 Game Six, World Series at Yankee Stadium, N.Y. Yankees (Allie Reynolds) vs. Brooklyn Dodgers (Vic Lombardi), Bill Slater play-by-play, sponsored by Ford and Gillette.
7:00 Scrapbook, Junior Edition.
8:00 This Week in Review.
8:10 Feature Film, news highlights.
10:30 President Truman’s address on food conservation from the White House, broadcast on eight stations.
WNBT (NBC), Channel 4, New York City
1:50 World Series, followed by Pro Football from Shibe Park, Philadelphia: Eagles vs. New York Giants, sponsored by Pabst beer, pre-game by BVD.
8:00 Author Meets the Critics.
[Herald Tribune has Variety Show with Ginny Simms from 8-8:30.]
8:30 NBC Television Theatre.
9:00 Feature Film: “Dear Octopus,” with Margaret Lockwood, Michael Wilding (General Film, 1943).
[Newsday lists film as “Secret Mission” with James Mason.]
10:30 President Truman from the White House.
WABD (DuMont), Channel 5, New York City
1:50 World Series, post-game for Pepsi-Cola.
10:30 President Truman from the White House.
WBKB Channel 5, Chicago
1:55 Football at Comiskey Park, Chicago Bears vs. Chicago Cardinals, sponsored by Canadian Ace Brewing.
WPTZ Channel 3, Philadelphia
1:15 World Series followed by Football from NBC; 7:45 INS Television News; 8:00 NBC.
WFIL-TV Channel 6, Philadelphia
1:05 Sunday Inquirer Comics.
1:35 World Series Preview with Tom Moorehead and Don Kellett, sponsored by Lit Brothers.
1:50 World Series.
8:00 Inquirer News Review.
8:30 Let’s Pop the Question.
9:00 Travel Film.
9:10 Religious program.
9:30 Film.
10:30 President Truman.
WRGB (all networks) Channel 4, Schenectady
1:30 World Series.
WNBW (NBC) Channel 4, Washington
2:00 Football: Colts vs. Forty-Niners; 8:00 NBC.
WMAL-TV (ABC) Channel 7, Washington
1:30 Meet Me Under the Tree; 1:45 Football at Griffith Stadium, Washington Redskins vs. Pittsburgh Steelers; 4:30-4:45 Musical Moods; 7:45 Film shorts; 8:15 Film, The Kid Sister, with Roger Pryor; 9:15 Feature Film; 10:30 President Truman.
KSD-TV Channel 5, St. Louis
8:00 Dr. Roland G. Usher's comment; 8:15 Film short; 8:25 Songs by Russ Severin; 8:40 Film; 8:50 News and Views; 9:05 Film; 9:15-9:30 Concert by the Cosmopolitan Choral Society.
KTLA Channel 5, Hollywood
2:00 Football at the Los Angeles Coliseum: Los Angeles Dons vs. Buffalo Bills, Bill Welsh play-by-play, sponsored by Philco.
8:00 “Tune Up Time,” test slides and recorded music.
8:30 Cartoon.
8:40 “Shopping at Home” with Keith Hetherington and Harrise Brin, sponsored by the Pep Boys, Schwabacher Frey, Sears Roebuck.
8:55 Cartoonews.
9:00 “Philco Football Scoreboard” with USC coach Dean Cromwell, sponsored by Philco. 9:15 Feature Film: “Little Men” with Kay Francis, Jack Oakie and Elsie as Buttercup. (RKO, 1940).

Monday, October 6
WCBS-TV (CBS), Channel 2, New York City

1:15 Final Game Seven, World Series at Yankee Stadium, N.Y. Yankees (Spec Shea) vs. Brooklyn Dodgers (Hal Gregg), Bob Edge play-by-play, sponsored by Ford and Gillette.
WNBT (NBC), Channel 4, New York City
1:15 World Series.
8:00 NBC Television Newsreel.
8:10 Film: Round Trip—The U.S.A. in World Trade.
8:40 Boxing at St. Nicholas Arena, Vinnie Rossano vs. George LaRover.
WABD (DuMont), Channel 5, New York City
12:53 World Series Review.
1:08 Sports Names to Remember, sponsored by Moquin Wine.
1:15 World Series, post game ads for Pepsi Cola.
6:35 Film shorts.
6:45 Walter Compton, news (from WTTG Washington).
7:00 Small Fry Club, with Bob Emery.
7:30 Doorway to Fame, with Jackie Bright, sponsored by Bucknell Shirts.
8:00 Showcase.
8:30 The Music Album (from WTTG Washington).
8:45 Swing Into Sports, with Vincent Richards, sponsored by Transmirra Products and DuMont Marine Service.
9:00 Amateur Boxing from Jamaica Arena with Dennis James, sponsored by Winston Radio and TV. Corp.
WBKB Channel 5, Chicago
8:00 Jack Brickhouse.
8:15 Film: Short subjects.
8:30 Wrestling from Midway arena.
WPTZ Channel 3, Philadelphia
1:00 INS Television News.
1:15 World Series.
7:45 INS Television News, sponsored by Superfine Appliances.
8:00 NBC.
WFIL-TV Channel 6, Philadelphia
1:00 World Series Preview with Tom Moorehead and Don Kellett, sponsored by Lit Brothers.
1:15 World Series.
3:45 Garden State Racing.
8:00 Inquirer Television News.
8:10 Magic Made Easy, with Tom Osborne.
8:30 Film featurette.
9:00 Temple University Forum.
WRGB (all networks) Channel 4, Schenectady
7:30 News for All Time; 7:45 Cut Up Capers; 8:00 NBC to signoff.
WNBW (NBC) Channel 4, Washington
1:30 World Series.
WTTG (DuMont) Channel 5, Washington
11:00 Surgical Operation from Georgetown University Hospital; 6:35 DuMont; 6:45 Walter Compton, news; 7:00 DuMont; 8:30 The Music Album, with Joby Reynolds; 8:45 DuMont; 9:00 Step ‘n’ Fetch It, audience participation show; 9:30 DuMont.
KSD-TV Channel 5, St. Louis
3:00 News and Views; 3:15 Film short “Hunting Thrills” with Grantland Rice (Van Beuren, 1931); 3:25 Veiled Prophet preview; 3:40 Film short “Heart of the Sierras” (Van Beuren, 1936); 3:50 Interview with Ida Bailey Allen and Charles Premmac “The Singing Chef”; 4:05 Film short, "Love in a Pond;" 4:15 Man on the Street with Frank Eschen.
8:00 “Tele-Quizi-Calls,” charades hosted by George Abel and Jean Dysart, sponsored by Union Electric; 8:30 Film short “Water Bugs” with Grantland Rice (Van Beuren, 1931); 8:40 Sports Closeups with Harry Caray and Gabby Street, sponsored by Griesedieck Brothers Brewery; 9:00 Film shorts “Stardust” with Benny Davis (Vitaphone, 1938) and “College Grapplers” with Grantland Rice (Van Beuren, 1932); 9:15 Man on the Street; 9:35 Film; 9:45 News and Views, with Frank Eschen.
W6XAO Channel 2, Los Angeles
8:00 Test pattern and incidental music.
8:25 Wrestling matches from American Legion stadium, Hollywood, Swedish Angel and Angelo Savoldi vs. Billy Varga and Maurice LaChapelle, Gorilla Ramos vs. Lee Grable, George Temple vs. King Kong Kashey, Bob Corby vs. Lucky Simonovich, Gene Stanlee vs. Jack Terry.
KTLA Channel 5, Hollywood
3:00 to 5:00 “Tune Up Time,” test slides, recorded music.
7:00 Al Jarvis, sponsored by Philco.
7:30 “Uncle Phil,” with ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure Serial, sponsored by Philco.
8:00 “Your Town—Los Angeles Presents.”
8:30 Amateur Boxing.

NEW YORK, Oct. 11.—An estimated total of 3,962,336 people in New York, Philadelphia, Washington and Schenectady saw the seven games of the 1947 World Series between the New York Yankees and the Brooklyn Dodgers (concluded Monday, 6) on television sets in homes and bars. That's the figure revealed by a projection of Hooperatings developed in the first coincidental study ever made for the television industry at large. ...
Comparative station ratings in the bar study followed the pattern set earlier in the home set survey. WNBT, National Broadcasting Company outlet, again rang up the highest rating, 36.8, and snared a 40.3 share of the audience. WABD, DuMont station, placed second with a 29.4 rating and 32.1 share of the audience, and WCBS-TV, Columbia Broadcasting System, hit a 24.0 rating and garnered a 26.2 share of audience percentage. (Billboard, Oct. 18)


Washington—Paramount Pictures, in a letter to the FCC, has disclaimed actual control over Allen B. DuMont Television Laboratories, Inc., and has thus challenged the FCC’s contention that Paramount must divest itself of its control of DuMont before it can receive any further television licenses. “We invite the Commission to reconsider,” its finding, Attorney Hogan and Hartson wrote for Paramount.
The FCC held that Paramount exercised “eftective control” over Television Productions, Inc., Balaban & Katz, United Detroit Theaters, New England Theaters and Interstate Circuit as well as over DuMont. Television Productions has a grant for Los Angeles, B & K for Chicago, DuMont for Pittsburgh, in addition to the DuMont stations in Washington and New York. If the FCC position is maintained, that means no more television stations for Paramount or its affiliates.
All those named above have applications pending, and DuMont has applied for Cleveland and Cincinnati. (Radio Daily, Oct. 6)


Tuesday, October 7
WABD (DuMont), Channel 5, New York City

6:35 Film shorts.
6:45 Walter Compton, news (from WTTG Washington).
7:00 Small Fry Club, with Bob Emery.
7:30 Look Upon a Star, high school amateur talent, sponsored by Comet Candy.
8:00 Western Feature Film, sponsored by Chevrolet.
9:00 College of Style and Swing, sponsored by Jay Jay Junior.
9:15 Boxing at Park Arena, sponsored by Teldisco, pre-match ads by Packard-Bayridge.
WBKB Channel 5, Chicago.
3:00 Jane Foster Show, sponsored by Commonwealth Edison, sponsored by Commonwealth Edison, sponsored by Commonwealth Edison.
7:30 Behind the Headlines.
7:45 Short subjects.
8:00 Moods from Shakespeare.
WPTZ Channel 3, Philadelphia
7:45 INS Television News, sponsored by Superfine Appliances.
8:00 Living Science From Franklin Institute.
9:00 Motion Picture Feature.
WRGB (all networks) Channel 4, Schenectady
7:30 DuMont; 8:00 Coffee with Carters; 8:15 Film short; 8:30 Strollin’ with Yale; 8:45 Film short; 8:55 Whatzat? Whozit?; 9:15 DuMont to signoff.
WTTG (DuMont) Channel 5, Washington
11:00 Surgical Operation from Georgetown University Hospital; 6:35 DuMont; 6:45 Walter Compton, news; 7:00 DuMont; 9:00 The Visionaires; 9:15 DuMont.
KSD-TV Channel 5, St. Louis
9:00 Veiled Prophet Parade, 20 floats.
W6XAO Channel 2, Los Angeles
10:30 a.m. Test Pattern and Incidental Music.
11:00 Live: “Queen for a Day” from the beautiful Earl Carroll Theater-Restaurant, Hollywood.
11:30 Test Pattern and Incidental Music.
KTLA Channel 5, Hollywood
3:00 World Wide News and Music.
7:00 “Star Views” with Lois Andrews, sponsored by Philco.
7:15 Home Economics, sponsored by Philco.
7:30 “Uncle Phil” with ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure Serial, sponsored by Philco.
8:00 “Tele-Newsreel,” sponsored by Buchanan and Co. ad agency.
8:10 America Sails the Seas.
9:00 “Ice Follies of 1948,” on stage and back stage from Pan Pacific Auditorium.

Wednesday, October 8
WNBT (NBC), Channel 4, New York City

7:30 Kraft Television Theatre: January Thaw.
8:30 In the Kelvinator Kitchen, with Alma Kitchell.
8:45 Little Singers of the Wooden Cross (Paris).
WABD (DuMont), Channel 5, New York City
6:45 Walter Compton, news (from WTTG Washington).
7:00 Small Fry Club, with Bob Emery.
7:30 Rehabilitation of Disabled War Veterans, with Russell Eldridge.
8:00 Film shorts and Variety.
8:45 Know Your New York, quiz on famous landmarks in New York with Don Roper, sponsored by Bonded U-Drive-It.
9:00 Boxing at Jamaica Arena, with Dennis James, sponsored by American Shops.
WBKB Channel 5, Chicago
7:30 Frank Wood, Private Detective.
8:00 Film, short subjects.
8:15 Jack Payne, sponsored by Terman Television Sales.
8:30 Wrestling from Rainbo Arena with Russ Davis, Lou Thesz vs. Bobby Managoff.
WPTZ (NBC) Channel 3, Philadelphia
7:30 INS Television News, sponsored by Superfine Appliances.
7:45 Sports Scrapbook with Stoney McLinn and Bill Campbell.
8:00 Selection Motion Pictures.
8:10 Piano Patter with Chuck Sweeney.
8:20 Selected Motion Pictures.
8:30 NBC program.
8:45 The Flattering Word, by George Kelly.
WRGB (all networks) Channel 4, Schenectady
7:30 NBC; 8:30 Our State Police; 9:05 Film short; 9:25 Darts for Dollars.
WNBW (NBC) Channel 4, Washington
7:30 Illustrated News; 7:30 NBC.
WTTG (DuMont) Channel 5, Washington
6:35 DuMont; 6:45 Walter Compton, news; 7:00 DuMont; 7:30 Bob Wolff Sports Clinic, sponsored by Southern Venetian Blind; 7:45 Dangerous Intruder; 8:45 Rodeo from Uline Arena.
KSD-TV Channel 5, St. Louis
8:30-10:45 Veiled Prophets Ball at the Kiel Auditorium.
W6XAO Channel 2, Los Angeles
10:30 a.m. Test Pattern and Incidental Music.
11:00 Live: “Queen for a Day” from the beautiful Earl Carroll Theater-Restaurant, Hollywood.
11:30 Test Pattern and Incidental Music.
KTLA Channel 5, Hollywood
3:00 to 5:00 World Wide News and music.
7:00 Al Jarvis, sponsored by Philco.
7:30 Uncle Phil, with Ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure serial, sponsored by Philco.
8:00 Magic in the Air.
8:15 Girl on the Magazine Cover.
8:30 Wrestling at Olympic Auditorium, California heavyweight champ Reginald Siki vs Vicente Lopez, Larry Moquin and Sammy Menacker vs. Wee Willie Davis and Karl Davis, Brother Frank vs. Gorilla Ramos, sponsored by Ford.

Thursday, October 9
WCBS-TV (CBS), Channel 2, New York City

8:00 Douglas Edwards, news, sponsored by Gulf Oil.
8:20 To the Queen’s Taste, cooking program from the Cordon Bleu Restaurant.
8:50 Parade of Sports: Rodeo from Madison Square Garden, with Win Elliot and John Henry Faulk, sponsored by Ford.
WNBT (NBC), Channel 4, New York City
7:50 NBC Television News.
8:00 The Seven Arts Quiz, with Bill Slater, sponsored by Jell-O.
8:30 Football film.
8:40 Musical Merry-Go-Round, with Jack Kilty.
9:00 You Are an Artist, with John Gnagy, sponsored by Gulf.
9:10 Trotting races, Roosevelt Raceway, Long Island.
WABD (DuMont), Channel 5, New York City
6:35 Film shorts.
6:45 Walter Compton, news (from WTTG Washington).
7:00 Small Fry Club, with Bob Emery, sponsored by Jay Day Dress Co.
7:30 Birthday Party, with Grace Giow.
8:00 Film shorts.
8:15 Highway to the Stars, dramatic serial.
8:45 Film shorts.
9:00 Wrestling at Park Arena, with Dennis James, sponsored by Teldisco.
[Newsday and Baltimore Sun have 8:00 Feature Film—Strange Illusion, with Warren William, then 9:15/9:20 Wrestling.]
WBKB Channel 5, Chicago
7:00 Streamliner Parade, sponsored by the Union Pacific and Chicago-Northwestern Railroads.
7:20 You Should Ride a Hobby Horse, with Russ Davis, sponsored by The Fair and Arbee Foods.
7:35 Film shorts.
7:45 Date with the Duchess.
8:00 Film shorts.
8:15 Moods from Shakespeare.
8:45 Milt Hopwood’s Sports Show.
WPTZ (NBC) Channel 3, Philadelphia
7:15 INS Television News, sponsored by Superfine Appliances.
7:30 Pleased To Meet You, with Roy Neal.
7:50 Newsreel.
8:00 Mac McGuire’s Mighty Minstrels.
8:30 NBC program.
WFIL Channel 6, Philadelphia
8:00 Inquirer Television News.
8:10 Mr. Fixit, sponsored by Bartel’s.
8:25 Film.
8:35 Starlet Stairway, with Jack Steck.
9:05 Film.
9:15 Philadelphia TB Campaign, with Mayor Bernard Samuel.
WRGB (all networks) Channel 4, Schenectady
7:30 Park Bench Troubador; 7:45 Platter Patter; 8:00 CBS to signoff.
WNBW (NBC) Channel 4, Washington
2:00 Test Pattern, 8:00 Capital Citizen.
WTTG (DuMont) Channel 5, Washington
6:15 Test Pattern; 6:35 DuMont; 6:45 Walter Compton, news; 7:00 DuMont.
KSD-TV Channel 5, St. Louis
3:00 News and Views; 3:15 NBC Newsreel; 3:25 Human Society program about lost dogs; 3:40 Film: “Ducks and Drakes” with Grantland Rice (Van Beuren, 1931); 3:50 Man on the Street, with Frank Eschen; 4:20 Film: “Cowboys.”
8:00 NBC Newsreel; 8:10 Tatterman Marionettes show from Western College; 8:25 Film: “Diamond Experts” with Grantland Rice (Van Beuren, 1931); 8:35 News and Views; 8:50 Feature film: “It Happened Tomorrow” with Dick Powell and Linda Darnell (UA, 1944).
W6XAO Channel 2, Los Angeles
10:30 Tests and music.
11:00 Queen For a Day, with Jack Bailey.
[Valley Times has “Film Program.]
11:30 Test pattern.
KTLA Channel 5, Hollywood
3:00 to 5:00 World Wide News and music.
7:00 “Star Views” with Lois Andrews, sponsored by Philco.
7:15 Tele-Beauty. sponsored by Philco.
7:30 “Uncle Phil” for kids from 6 to 60, with Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure Serial, sponsored by Philco.
8:00 Meet the Dons, sponsored by Philco.
8:15 The Mission Play from San Gabriel Mission Playhouse.
Seven Arts Quiz
Reviewed Thursday (9), 8-8:30 p:m. Style-Quiz. Sponsor, General Foods. Agency, Young & Rubicam. Station, WNBT (NBC) New York.
Seven Arts Quiz, based on a tome written by Jo Ranson and Dick Pack, local flacks, is in for a four-week tryout by General Foods. Program draws its questions from the various arts, music, theater, dancing, etc., and it has two advantages over run-of -the-mill brainbusters. First, the questions by and large are a couple of intellectual notches above the teasers on radio programs; secondly, the nature of the video medium makes possible an appealing method of posing the questions.
In the presentation of clues, for instance, great emphasis is placed upon eye-appeal in addition to the expository treatment familiar to AM listeners. The effect of this multi-angled appeal, of course, is to hold the listener securely. When the program turns to such fields as art and comic strips, the superiority of a well-handled video quiz to its radio counterpart stands out sharply.
Seven Arts Quiz presents a panel of four experts in various fields, with Bill Slater as emsee. Slater is quite urbane and on the debut show exchanged chatter on popular and mors classical arts with Bob Sylvester, drama editor of The Daily News; Russell Maloney, critic and writer; Charles Payne, editor and publisher of Ballet Theater Magazine, and Gwenn Lux, winner of the recent national lithography competition. A bevy of talent was used to brighten up the presentation of the questions. For instance, a question on music was not only played instrumentally—it was interpreted via the art of Terpsichore by the team of Ellsworth and Fairchild. Questions on the ballet had similar treatment.
Some of the questions possessed a nostalgic charm, notably those having to do with the first comic strips. Examples of these were shown, including The Yellow Kid and Mutt and Jeff. Additional captivating clues had to do with the theater, reviving memories of Jeanne Eagles in Rain and Nazimova in Doll's House.
All in all a bright show. Paul Ackerman. (Billboard, Oct. 18)


NEW YORK, Oct. 9 (AP)—Bill Johnston, brother of the late James J. Johnston and promoter for Jamaica arena, said today he had terminated his contract with television interests because “receipts have been cut 75 per cent since my fights have been put on the air.” Johnston said his programs had been televised for the last 13 months.
“When we started televising the shows my average gross was $4,500,” Johnston said. “Last night I had a good show and the gross was but $1,600. The three other Long Island fight clubs, who do not permit television, have not experienced such a decrease in receipts.”
Johnston said he received $300 a night from the television company for the right to transmit his shows but that in the future the company “would have to buy a ticket for every empty seat in the house for the privilege. That means if I have a sell out, they get the show free.”
He added that he found it difficult to arrange bouts for the Arena on a percentage basis “because 25 per cent of nothing is nothing.”


Final proof of whether television actually cuts into gate receipts of various sports events may be furnished by an experiment at Jamaica Arena, in Queens, L. I.
Arena management, at the insistence of fight promoter Bill Johnston that video cameras be thrown out entirely, has called a five-week hiatus in DuMont tele's coverage of Wednesday fights staged there. Grosses for the next five weeks will be compared to the boxoffice take for the five preceding weeks, when tele was in. If it's found that the gate has fallen too much, then the medium will be permanently outlawed on all future Wednesday nights.
Gate receipts, according to Johnston, have been cut as much as 75% since his fights first went on the air. Average gross before the fights were televised was $4,500, he said. Last Wednesday (8), however, he took in only $1,600, despite the fact, Johnston said, that he staged a "good show." Promoter said he gets $300 a night from DuMont and American Shops, which sponsors telecasts of the bouts. He demanded that television in the future buy a ticket for every empty seat in the house for the privilege of airing the fights.
DuMont, on the other hand, insisted that tele will help build boxing audiences, if promoters "show fights that the people want to see." Whole problem, they claim, lies in the popularity of the fighters on the card. DuMont spokesmen pointed out that they televise amateur boxing from Jamaica on Monday nights and pro wrestling on Friday nights but have had no complaints from promoters who stage those events.
Johnston, according to DuMont, has been overloading his fight cards with colorless boxers who have no boxoffice lure. Now that the gate is falling off, he has put the blame on tele. "If good fighters are shown," they claim, "the audience will be hanging from the rafters." Belief is the same as that expressed by Gen. John Reed Kilpatrick, Madison Square Garden prexy, who has long maintained that television will benefit boxing immeasurably by creating new fans, the same as radio.
With sports promoters throughout the country beginning to hedge on television, it's believed that results of the Jamaica experiment will have far-reaching consequences. It may set the pattern for most sports events for the future in the rest of the country. (Variety, Oct. 15)


Annual Tournament of Roses at Pasadena, Calif., on January 1, will get two-station television coverage through KTLA, Paramount tele station, and the Don Lee Television System, The parade will be televised by KTLA. This two-hour telecast will be sponsored by the Union Oil Company through arrangements made by Arnold Maguire, of Foote, Cone & Belding, representing the Union Oil company, and Klaus Landsberg, West Coast director of Paramount Television. The program will be directed by Bud Cole, remote program director of KTLA. Strategic points along the route of the parade have already been chosen and three KTLA special cameras will be employed, as well as several reporters. Several other important television features are also being planned for New Year’s Day which is always the time for important festivities in Southern California.
Don Lee Television System will also focus its image orthicon cameras on the parade. Telecast will be made in co-operation with Union Oil Company and will have full array equipment and replete with showmanship, according to an announcement made following conference between Lewis Allen Weiss, vice-president and general manager of Don Lee, and Arnold Maguire, Foote, Cone & Belding representing Union Oil Company. Working with Harry R. Lubcke, Don Lee director of television and Jack Stewart, executive television producer, Union Oil Company and its advertising agency have already begun production plans. Don Lee was the first to televise the famous parade, taking its cameras to Pasadena in 1940. Sound will be piped via balanced line to Mt. Lee while video images will be beamed to the same transmitter, where both will be synchronized and sent out on regular W6XAO Channel No. 2 beginning at 9 a.m. New Year’s Day. (Radio Daily, Oct. 9)


Friday, October 10
WCBS-TV (CBS), Channel 2, New York City

8:20 Football at Washington, D.C.: Georgetown vs. University of St. Louis.
WNBT (NBC), Channel 4, New York City
1:00 Swift Home Service Club with Tex and Jinx.
1:30 NBC Television Newsreel.
8:00 Campus Hoopla, with Bob Stanton and coach Lou Little, sponsored by U.S. Rubber.
8:30 In Town Today.
8:40 United Press News Film.
8:47 Gillette Cavalcade of Sports, Boxing at Nicholas Arena, Bernie Reynolds vs. Jackie Cranford (heavyweights, ten rounds), Jimmy Evans vs. Buddy Rose (heavyweights, eight rounds).
WABD (DuMont), Channel 5, New York City
6:35 Film shorts.
6:45 Walter Compton, news (from WTTG Washington).
7:00 Small Fry Club, with Bob Emery.
7:30 Songs by Sylvia Sinclair.
7:45 Feature Film.
9:00 Impersonalities, with Don Roper and Belle Flower.
9:15 Wrestling at Jamaica Arena, with Dennis James, sponsored by American Shops.
[Newsday has 7:30 Birthday Party; 8:00 Film shorts; 8:15 Duke Art, sculptor; 8:30 Film shorts; 8:45 Impersonalities; 9:00 Wrestling.]
WBKB Channel 5, Chicago
7:30 Singing Smiths, sponsored by Terman Television Sales.
7:45 Short subjects.
8:00 “Telechats,” sponsored by The Fair.
8.15 Short subjects.
9:00 Boxing from Madison Athletic Club, sponsored by Keeley Brewing.
WPTZ Channel 3, Philadelphia
3:45 INS Television News.
4:40 Children’s Matinee, cartoon, Clyde Beatty serial, Western.
7:30 INS Television News, sponsored by Superfine Appliances.
7:45 Kiddies Cartoon.
8:00 NBC program.
8:20 “Handy Man” with Jack Creamer, sponsored by Gimbels.
8:45 Dedication of Textile Wing from the Art Museum.
9:30 NBC.
WFIL-TV Channel 6, Philadelphia
8:00 Inquirer Television News.
8:10 Film.
8:20 Philadelphia TB campaign.
8:40 Film.
8:50 Wrestling.
WRGB (all networks) Channel 4, Schenectady
7:30 Sports Reel; 7:40 Modern Empire; 8:00 NBC to signoff.
WNBW (NBC) Channel 4, Washington
1:00 NBC; 7:20 Illustrated News; 7:45 Let’s Learn to Dance, sponsored by Georges Radio & Television Stores; 8:00 NBC; 10:45 The School of Sports.
WTTG (DuMont) Channel 5, Washington
6:30 DuMont; 6:45 Walter Compton, news; 7:00 NBC; 7:30 Elder Michaux and the “Happy I Am” Choir; 8:00 Film Shorts; 8:15 Football at College Park: U. of Maryland vs. Richmond U., Bob Wolff play-by-play.
WMAL-TV (ABC) Channel 7, Washington
8:00 Film shorts.
8:15 Football at Griffith Stadium: Georgetown Hoyas vs. St. Louis, Jim Gibbons and Tommy Dolan play-by-play.
KSD-TV Channel 5, St. Louis
3:00 News and Views; 3:15 Film shorts “Iowa” and “I’ve Love to be a Cowgirl”; 3:25 Gerald B. Norris of the FBI; 3:35 Film short; 3:50 Man on the Street; 4:00 Film “One, Two, Three, Go!”
8:25 Wrestling from Kiel Auditorium, Heavyweight champ Hi Lee vs. Lou Thesz, Joe and Ernie Dusek vs. Joe and Ernie Sharpe, Warren Bockwinkel vs. Sid Nabors, Emil Dusek vs. Tom Mahoney, sponsored by Hyde Park beer.
W6XAO Channel 2, Los Angeles
10:30 Tests pattern and incidental music.
11:00 Film program or “Queen For a Day.”
11:30 a.m. and 8:00 p.m. Test Pattern and Incidental Music.
8:25 Boxing at the Hollywood Legion Stadium, Bobby Jackson vs. Tony Olivera.
KTLA Channel 5, Hollywood
3:00 to 5:00 World Wide News and music.
7:00 Al Jarvis, sponsored by Philco.
7:30 “Uncle Phil,” with ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure serial, sponsored by Philco.
8:00 Tele-Newsreel, sponsored by Buchanan Co.
8:10 Defensive Football.
8:30 Football at Gilmore Stadium, Loyola Lions vs. Honolulu All Stars.


W2XJT, experimental television station in Jamaica, (L. I.) is now on the air with regularly scheduled programs Tuesday, Thursday and Saturday evenings (Channel 13), it was announced this week by William B. Still, station director. Daytime operation will begin within a few weeks, he added.
Program lineup includes a weekly fashion presentation, sports review, sewing instruction course, and other varied fare. (Radio Daily, Oct. 10)

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