Showing posts with label W2XB. Show all posts
Showing posts with label W2XB. Show all posts

Saturday, 5 April 2025

March 1939 Part 1

Tests, tests and more tests greeted television viewers on the East Coast in March 1939 as NBC worked to get W2XBS set for its regular schedule on April 30.

CBS’ W2XAB still had a way to go before it could put anything on the air. DuMont’s W2XVT was broadcasting overnight, but turned down in a bid to experiment during the day, while General Electric’s W2XB in Schenectady was erecting a new tower to enable it to resume broadcasts after several years.

Meanwhile, W6XAO, the Don Lee station in Los Angeles was on the air regularly with little notice as the East got most of the ink that month. And little W9XK, the University of Iowa station, carried on with its twice-weekly, 15-minute simulcasts with radio.

The FCC made its decision on what do about TV channels. While Broadcasting magazine talked about 19 of them, newspapers spoke of 13 channels (1 through 13).

The papers gave feature-page space to stories about the status of television and the financial problems to expand it outside major cities, at least for the interim. We have only transcribed a few of the stories, which you’ll find below.

Thursday, March 2
W9XK, University of Iowa

7:15 to 7:30 p.m.—Television Program with WSUI, 880 kcs.

Passaic Television Station is Refused Experimental Time
WASHINGTON, (AP)—The Federal Communications Commission denied Station W2XVT, operated by Allen B. DuMont Laboratories, Inc., Main Avenue, Passaic, N. J., special temporary authority to operate its experimental television broadcast station from 9 A. M. to midnight, for a period of not more than 30 days. The special authority was asked to conduct certain tests.

Television Progress Depends Largely Upon Its Acceptance By Fickle American Public
By Central Press
NEW YORK—Television coming in 1939? Yes. But there is a big "if" in the minds of radio executives. The big "if" is the American public.
At once the most discriminating, the most fickle and the most exacting entertainment audience, Americans still have to express an opinion on television.
The British public's reaction to television is scarcely comparable. Under government control, the BBC monopolizes the ether and offers a single program service. The free system of American broadcasting will. however, enable televiewers in large cities to select a program from several competing services. We may expect that American television will have a wider variety of interest.
Kind of Entertainment
In the spring and summer of 1939, NBC's metropolitan New York broadcasts, for example, will in one way or another resemble stage, movies and sound radio entertainment, but in many respects the program will be utterly different. Television combines a number of techniques and practices that originated in the older fields of entertainment; but even in its brief career television has done more than borrow. It is slowly but surely fusing some of the finest features of screen, stage and radio production into one art, besides adding a few of its own kinks. This is television as we shall know it.
One important job just completed by Thomas H. Hutchinson, director of NBC television production, is the balancing of items on a program menu. His projected programs for the first eight weeks of broadcasting indicate a complete upset of traditional radio practice.
Music, by far and large the chief item offered to sound radio fans, becomes secondary in television. At present about 60 per cent of the total sound broadcasting time is taken up with music, popular and classical. Television will cut this figure down to a mere 12 1/2 per cent!
The chief items on NBC's television are adaptations of stage plays, short stories, etc. Documentaries will embrace a wide variety of non-fictional programs based on events behind the news, adventures, explorations, discoveries, travelogues, etc.
Informative Programs
Another item on the television menu, comprising 12 1/2 per cent of the total time, will be informative programs. These are mainly demonstrations, exhibitions, techniques, experiments, etc. An informative program may teach geography or demonstrate the latest dance steps or take you on a tour of an art exhibit.
Television will also attempt to revive popular interest in a form, of entertainment that has virtually dropped out of the American scene, that is, vaudeville. Basically the same as theater vaudeville, certain changes will be made to meet the requirements of the tele-picture, medium.
At present about one and one-half per cent of sound radio time is devoted to a coverage of sports events. Present indications are that television will increase this coverage, giving both the words-eye view and the birds-eye view of outdoor and indoor athletic contests.
The sight radio system also will devote an estimated 12 1/2 per cent of its total time to news pickups. The telemobile unit and movie film recordings will be used alternately.
Public Acceptance Problem
The above program menu is not based upon speculation but upon a careful survey which Noran E. Kersta, NBC's assistant television coordinator, has made over the past two years. During that period of experimental broadcasting, Kersta has made a statistical compilation of the televiewer's reaction.
A "command" audience of about 500 people witnessed the programs on 100 sight receivers in the homes of NBC and RCA executives. Only time will tell whether the programmers have struck just the right balance. If not, the menu will be readjusted to meet conditions.
Whether John Q. American Public will be willing to change his domestic habits for television is one question which perplexes the radio bosses. You cannot "see in" a television show while wandering all over the house, as in listening to a sound program. The hope is that John Q. will be willing to sacrifice his wanderlust for increased enjoyment.
The increased enjoyment will come from closer contact with many accomplished and talented personalities whom the public knows slightly. When such people appear in a living room and speak out, you will know them better.

Television Faces Technical And Economic Limits
NEW YORK. — New York City, Schenectady, and possibly Los Angeles will be the starting cities for television this year. Albany, Troy, Amsterdam, and Saratoga, New York, will be in the range of the Schenectady transmitter. A 50-mile radius from the Empire State Building will be the maximum range for Metropolitan New Yorkers.
There is a very important reason for these limited areas. Modern television calls for a very wide channel in the air to transmit pictures and sound. The actual width is six times the entire present broadcasting band, that is, six times the air band from the bottom to the top of your broadcast receiver—and that for a single program.
Naturally there is no space for this in the already crowded broadcast range so the transmission must go down to the relatively new field of ultra short waves. Now these waves have much of the characteristics of light. When transmitted they tend to end at the horizon. Thus a television sending station is limited by the horizon visible from its antenna.
Skyscrapers and Television
One way of increasing this horizon distance and thus the station's range is to locate the antenna on a point as high above the ground as possible. So New York's tallest skyscrapers are in demand. The National Broadcasting Company has taken over the top of the Empire State Building and the Columbia Broadcasting System the top of the Chrysler Building. It is thus apparent that tall buildings are going to have a special value in the real estate market because of this.
The General Electric Company at Schenectady solves this problem by putting its transmitter on a 500-foot mountain and thereby expects even wider range than that of the Empire State Building station.
Naturally comes the question, "Even if a television station is limited in range, why can't all the major cities have television stations, hooked together like the present sound networks?" The answer to that question is not technical so much as economic.
Television, unlike sound radio-casting, is an experimental art. The government has not released television wave lengths for paid programs as yet. But even if it had the fact remains that those factors which support sound radiocasting are missing in television.
Early Revenue Limited
Sound broadcasting stations are paid by advertisers because of the thousands of potential customers making up the millions in the listening audience. In television the sets sold, even in the first year in New York, may be numbered in the hundreds, certainly not more than 10,000. And this is in the most concentrated and wealthiest market in the country!
Thus the broadcasters must foot the bill of putting on television programs for some time to come, until enough sets are out to make television attractive to advertisers. Naturally only those major distributing groups of radio such as the National Broadcasting Company. the Columbia Broadcasting System, and the General Electric Company could logically finance the trial period.
Rather than scatter their fire it appears wiser to concentrate on a few markets until the art has proved itself and its effectiveness in a given area has been determined. Then the duplication of such areas could be undertaken relatively quickly, with assured income in sight.
High Cost Also Cited
The next logical argument is that if more stations were set up in different cities the cost of programs could be split as in network broadcasting. The answer to that is that the wide band of channels required to send a television picture cannot be carried on existing telephone wires as is sound broadcasting. Even the new so-called cable which will carry 240 telephone conversations simultaneously is not "wide" enough for present day television pictures. If this cable could carry such programs, its cost would be so prohibitive that any saving in spreading program costs would be more than offset by "wire charges."
So it is apparent why two or three major centers will be the sole beneficiaries of television broadcasting this year. Just how rapidly stations will be set up in other cities next year will depend upon set sales and program developments during the next ten months. (Wainwright Sun, syndicated)

"Gunga Din" Film To Be Television Pioneer
Marking a milestone in the oft-rumored tie-up between television and the cinema, a special television version is being made of "Gunga Din," the $2,000,000 RKO Radio production starring Cary Grant, Victor McLaglen and Douglas Fairbanks, Jr.
This television version will be in synopsis form, approximately 1000 feet in length, and will have about 10 minutes running time. It will be composed of close-up and medium close-up scenes, with special sound effects to achieve smooth flowing continuity.
Following conferences with National Broadcasting Company television experts, for whom the film is being prepared. "Gunga Din" was finally chosen as the vehicle best suited to the new medium treatise of its many spectacular outdoor scenes.
The television version will be shipped to New York for exhaustive tests until the end of March, at which time it is expected the new television broadcast station, now building, will be completed. At that time "Gunga Din" will be televised generally, and put on the high frequency waves for local and foreign consumption.
“This special version is, in a sense, a ground-breaker," stated Pandro S. Berman, executive vice-president of RKO Radio production. "Confident, however, that television will eventually use studio output generally, I feel certain that 'Gunga Din' will go down in history as a pioneer in this new field." (Bates County Democrat)

Friday, March 3
Plan to Use Television in Motion Picture Merchandising Points to Scope of Possible Application of New Art
While the question of how fast television will progress to a stage comparable with radio broadcasting cannot presently be answered, there seems little doubt that its utilization in all its phases will be pushed as rapidly as is technically feasible.
This is again indicated in the announcement that Paramount Pictures is planning to use televised trailers in sales promotion of coming features. The first experiments will likely be under taken within the next two months on the transmitter now being tested at Montclair, N.J. by the Allen B. Dumont Laboratories, Inc., which Paramount controls.
PREPARATORY MOVE
The Paramount officials are preparing for the advent of television on the practical basis that when it does reach a broad-scale commercial status, their organization will have made beneficial adjustments. The present move in their opinion should help the exhibitors in the territory where the trailers are televised. Stanton Griffis, chairman of the executive committee of Paramount Pictures, Inc., who is also chairman of the board of Madison Square Garden Corp., in a recent address expressed the following views:
NEW DEPARTMENTS
"From the point of view of the film industry, we of Paramount believe that the development of television will bring into being in the studios important new departments, both for the adaptation of old films to television programs, but as well the manufacture of new specialty films of an entirely different nature for the television programs. Our laboratories are already working along these lines, for it is our belief that for the next few years a tremendous percentage of all televised programs will be from films and not from direct photography.
"For the exhibitor, we see the televising of great sports and other current events as an important adjunct to his newsreel program, and some day he will use direct transmission of the world panorama of news for projection directly on his screen—but I fear this is a long way off."
TO BOOST REVENUE
Mr. Griffis does not believe that Madison Square Garden will suffer at the box office from television in the future but rather will expect a tremendously increased revenue from its television activities. Likewise he sees television not as an enemy but as a friend of motion pictures and that it will be t h e source of great profits to the industry. The gregarious instinct in people, he holds, will continue a potent factor in public entertainment and amusement.
He called attention to the progress being made in television in Britain, where he was informed that about 10,000 television sets had been sold in the last few months and that the British Broadcasting Corp. was co-operating with the manufacturing associations on a drive to increase the number of sets to 100,000 during 1939. (Wesley Smith, Los Angeles Times)


TELEVISION TESTS PROVED SUCCESSFUL
One of the most ambitious television tests ever attempted was made recently when a cafe variety show was televised for the first time at Rockefeller Center by the National Broadcasting company. The program consisted of a floor show in the restaurant and an exhibition by ice skating experts on the Rockefeller Plaza Skating Pond, adjacent to the cafe.
O. B. Hansen, a vice-president of the National Broadcasting company, pronounced the show a success, and it is believed that this test is a forerunner of similar programs that will eventually be presented from other sections of the city. (Lynn Daily Item)


Saturday, March 4
When television brings the likeness of speakers into the American home, as radio now does their words, here is a hint what may be expected. These pictures were televised as three public figures spoke at the annual dinner of the Inner Circle, association of New York political writers, held last night [4] at the Waldorf-Astoria. Demonstration was arranged by National Broadcasting Co. (New York Daily News)


Sunday, March 5
Public Goes Behind The Scenes In Television at NBC
NEW YORK—The newest radio innovation in America—regularly conducted tours of "behind-the-scenes" television — was made available to the public by the National Broadcasting company at Radio City on September 1, to give visitors an opportunity not only to view real telecasts, but to participate in television demonstrations themselves during their visit to the studio. Each group appears before the camera for the party following, which sees the first group on receivers in an adjoining room.
The exhibit includes a complete television studio. This is a self-contained unit, entirely separate from the one now in use for 'the current experimental telecast by NBC-RCA over Station W2XBS atop the Empire State Tower; an explanation of the fundamentals of television is provided, together with an opportunity to examine the apparatus at close range. Television reception is shown on RCA experimental receivers, and there is a display of miniature settings, backgrounds and special visual effects used in television.
As with the NBC Studio Tours, which have attracted nearly 3,000,000 visitors since their inauguration four and a half years ago, there is an admission charge for the television exhibit.
Daily from 9:00 a.m. to 11 p.m., parties leave every ten minutes from the mezzanine floor of the RCA Building in Radio City. The groups are escorted by a corps of trained guides who have had special schooling in the technical phases of television for several weeks.
The tour begins in a television museum, where are displayed some of the early television devices. Here is the mechanical scanning machine used by Dr. E. F. W. Alexanderson, noted radio engineer, for his first demonstration of television in an Albany, N. Y., theatre ten years ago.
Also on exhibition are mechanical scanners dating back to the earliest days, from the one which scanned images in 48 lines progressively through the 60, 120 and 343 line scanners. There also is a. visual demonstration of scanning, the process by which the machine receives light impulses from the image in tiny dots, received in rapid succession across one line after another as one reads a page in a book.
The exhibit shows how the RCA all-electronic system was developed; how the Kinescope eliminated both the mechanical scanner and the neon lamp in television receivers, and how the Iconoscope made mechanical scanners obsolete in television cameras with the arrival of the present scanning standard of 441 lines, televising a complete image each thirtieth of a second.
Next stop on the tour is the receiving room, where four receiver-monitors are placed; then the control room, behind a glass partition. The tour continues to a room fitted with miniature sets used in television studios for panoramic shots, and finally to the television studio itself, equipped with a camera exactly like those used in the current NBC experimental telecasts. This studio has stage sets and a small, glass enclosed "theater" for televising moving diaramas and puppets.
In the regular experimental telecasts over W2XBS, the Iconoscope in the television camera converts light rays into electrical impulses. These are conveyed by coaxial cable to the video amplifier in the adjacent control room, thence to the transmitter which sends the pictures through the air.
For the studio demonstration, however, the transmitter is eliminated, but the principle of television is accurately illustrated. Coaxial cables carry the impulses from the camera direct to the four receiver-monitors, or receiving sets, placed in the next room. One of these receivers is fitted with a glass front, with mirrors behind it to disclose the interior of tomorrow's television set. With this special view of the Kinescope as it translates electric impulses back into light rays and throws them onto the screen at the rate of thirty pictures each second, visitors will complete their survey of the all-electronic television cycle developed by RCA and NBC. (Honolulu Star-Advertiser)



Monday, March 6
Television Plant Near
By Science Service
SCHENECTADY, N. Y.—(Special)—A new type, cubic-shaped antenna for the 10-kilowatt vision station of the General Electric company atop a 1,500-foot mountain in the Helderberg hills region near here is nearing completion.
Radical both in shape and design, the antenna will radiate picture-carrying waves polarized horizontally so that the signal will have more power than any existing television station in America.
Using four and one-half meter waves, the station, W2XB, will blanket the region of Albany and the entire capital district of New York state. Expected range of the station is about 40 miles, the distance to the horizon.
Schenectady's new television station will soon be completed but because there is much engineering investigation to be done prior to actual broadcasts, public transmission will not start before early summer.
Part of the system is an ultra short wave transmitter which will relay programs from Schenectady out to the mountain top station.
This relay station may be the forerunner of future chain vision broadcasting for it has been suggested that major cities might be linked through such small relay stations spaced at intervals of 10 or 12 miles across country.

Philco's Portable Video Transmitter Shown to Dealers at New York Session
A PORTABLE television transmitter, with all its apparatus contained in a box 4 1/2 feet high, 2 feet deep and 1 1/2 feet wide, and weighing approximately 420 pounds, mounted on wheels so that it can be easily moved indoors or out, was used by Philco Radio & Television Corp. to demonstrate television to the dealers and distributors attending its "All Year Round" convention in New York the week of March 6.
With power of less than 1 watt, the transmitter has a broadcasting range of about 175 feet, but during the tests it is so arranged that it does not send out signals which would interfere with other services in the ultra-high frequency region, between 50 and 56 megacycles, in which it operates, according to A. F. Murray, engineer in charge of television at the Philco plant.
The scanning camera, which is mounted on top of the box containing the 83 tubes and other transmitting apparatus, contains a cathode ray tube which produces images of 441 lines, 60 frames per second interlaced, in accordance with RMA standards. Images as viewed on the receivers were clear and of good quality. The receivers were laboratory models, as the sets which will be offered the public will not be shown until they are placed on sale May 1 in New York, Philadelphia and other cities having video transmission, Mr. Murray explained. Philco does not intend exhibiting television at the New York World's Fair.
Won't Market Transmitter
The portable transmitter will not be sold, he said, but was designed by two of his staff of television engineers, Charles Stec and B. E. Schnitzer, purely for use by Philco research men, permitting them to experiment with televising under all sorts of light conditions both indoors and out. It was first demonstrated before the Society of Automotive Engineers in Detroit Jan. 7, he said, and in February was taken to Palm Beach where a beauty contest was televised at the Sun & Surf Club, the bright costumes and the brilliant Florida Sun giving pictures seldom seen around Philadelphia. (Broadcasting, March 15)


Tuesday, March 7
W9XK, University of Iowa

7:15 to 7:30 p.m.—Television Program with WSUI, 880 kcs.

Thursday, March 9
Puppets Used in Television Show
Since "'The Drunkard" opened several years ago at the Theater Mart, members of the cast have appeared in various and sundry pictures and some of their services are in frequent demand on the radio. The other day Lois Hunt, leading woman of the melodrama, and a well-known puppeteer, staged a novel experiment for television by presenting three of her creations, namely "Arabella," "Way Down South" and "Aggie and Her Dog," with Miss Hunt doing the voice and dancing and William Young handling the puppets. (Los Angeles Times)

Television Sprouts Commercial Wings, Backed by 10 Years’ Experience
By JOSEPH W. LaBINE
Western Newspaper Union
History will remember April of 1939 as the month America became television-conscious.
The research of more than 10 years, the expenditure of more than $10,000,000 will be climaxed when radio manufacturers place commercial television receivers on the market for the first time.
At least this announcement was made last October by David Sarnoff of the Radio Corporation of America, speaking for the American Radio Manufacturers' association. Simultaneously, when the New York World's fair opens April 30, commercial telecasting will begin in the Manhattan metropolitan area.
Before the year is out additional transmitters will be operating commercially at Schenectady and (possibly) Los Angeles.
But this most fascinating of modern sciences will still be wearing short trousers, ensnared in more technical, economic and artistic difficulties than the complicated motion picture industry ever imagined.
Strange to say, the least of these problems is that of technique. Ten years ago visionary television engineers dreamed of the great future in this business, once equipment could be perfected. The weird situation today is that television is mechanically quite perfect but programming and financing have been neglected.
Horizon Is Maximum Distance.
The receivers going on sale next month will project an 8 by 10-inch image into your living room, provided you live within horizon-range of the Empire State building or a 1,500 foot mountain near Schenectady. Also provided you can pay from $150 to $1,000 for a receiver. The former has sight only, the latter both sound and sight.
Behind that image in your living room is a devastating complexity of electrons, light beams, photography and ultra-short waves. Standing before a camera in the Empire State building, your favorite politician will harangue his no-longer-unseen audience with gestures as well as vocal inflections, all of which are picked up by a camera-sound combination. Whereas a regularly photographed image is transferred to the plate chemically, television does it electrically on a plate made up of several thousand tiny silver dots which react electrically to light.
The trick is that these silver dots are arranged regularly in lines across the plate. There are 441 lines on the full plate and by the time each is filled with its light and dark dots you have a finished picture not entirely different from the halftone pictures used to illustrate this story. Examine the pictures closely and you'll see the dots.
From Dots to Impulses.
Somehow, these television dots are transferred to electric impulses, amplified and shot through the air to receivers, whence the picture is recreated bit by bit. All this takes place in about one-thirtieth of a second, Since each complete image contains 200,000 dots, you get 6,000,000 a second, which is a lot of dots.
There's good reason for television's narrow broadcasting range. To transmit both pictures and sound requires a "channel" six times the distance from top to bottom of your radio dial, which means that television must turn to the unexplored field of ultra-short waves. Here is encountered still another problem. Regular "long" radio waves shoot into the air, bounce off the ionosphere and come back to earth. Not so ultra-short waves. Highly independent, they proceed in a straight line out over the horizon and zip off into space, never returning. Consequently all television audiences are confined to eye-shot of the transmitting station.
The one exception is that broadcasts may be "piped" from one city to another with coaxial cable, but a mile of this wire costs a small fortune and it is therefore impractical.
'Ghosts' Cause Interference.
Even on ultra-short wave and within the horizon radius, television does not always have clear sailing. "Ghosts" pop up occasionally in the form of reflecting surfaces which send an extra delayed image into the receiver. Empire State building broadcasts often encounter a ghost in the Palisades, a vertical wall of rock on the Jersey side of the Hudson river. Large surfaces like gas tanks also provide ghosts.
Sometimes freak waves may be reflected from the ionosphere, producing ghosts of broadcasts being made miles away on the same wavelength. During the past winter Dr. DeWitt R. Goddard, working on television at Riverhead. L. I., received fairly clear images televised from London and bounced off the ionosphere.
Artistically television compares with motion pictures. Only it has more ramifications. The first performance must be letter-perfect because it is the last performance. There are no retakes to correct poorly acted scenes, nor any time to debate the proper instant to "fade in" a second or third camera. Technicians, actors and audience are constantly alert, which indicates the change television may make in your home life.
New Field for Programming.
Once established, television holds tremendous program possibilities. Writing for the Christian Science Monitor, Volney D. Hurd visualizes evening foreign affairs discussions with the commentator pointing out spots of interest on the map of Europe. A few minutes later news events of the day may be recreated by motion pictures taken at the actual scene a few hours earlier. The next morning a cooking school will show someone actually preparing food. Visual education broadcasts will become an important factor in training both children and adults. If $10,000,000 has already been spent to bring television into its present Infancy, many more mil-lions must be spent to give it the polish of our modem radio pro-grams. The distance handicap and the expense of "piping" may be technical problems, but they're business problems, too. Add to this the fact that a half-hour television production will cost $60,000 (over one station) while a full-hour sound radio show costs only $30,000 over the complete national hookup.
These things frighten would-be sponsors. Many firms now using sound radio would gladly invest $60,000 in a half-hour television show—provided they got something in return. But in New York, where American television has reached its highest development, the number of receivers by next December will be far less than 10,000. It's simply not worthwhile to spend $6 on each of these possible 10,000 prospects!
Population Counts.
Meanwhile, however, televisionists realize the New York metropolitan area will—by virtue of its population—be the first site of self-liquidating operations. That's why experimentation and sale of commercial receivers is being confined largely to this vicinity.
Much can be learned from England's experience. Youthful John L. Baird began experimenting with British television back in 1925 and today there are 10,000 receivers in the 30 to 50-mile radius surrounding Alexandria palace, London. This, incidentally, includes more than 25 per cent of the total population of England and Wales. making British television more feasible commercially. Two systems are used, the Emitron camera which—like the American method—uses electrical signals, and the Scophony system which uses a mechanical process and "scans" by strips instead of dots. The latter camera permits televised pictures to be reproduced on a large screen, encouraging the development of television theaters.
Don't expect television too quickly; in fact, be thankful its pioneers are holding back their achievement until they've something more permanent to offer, otherwise your investment might be a total loss. In the opinion of the federal communication commission, television is not ready for standardization or commercial use by the general public. But by the time 1939 is out tins viewpoint may change.


Saturday, March 11
Local Television Station On Air
Gets First Permit In New Jersey
The State Board of Public Utility Commissioners today authorized the first permit for an experimental television station in New Jersey, to be operated by that Allen B. Dumont Laboratories, Inc., of 2 Main Avenue, Passaic Park. The station, which received the approval of the Federal Communications Commission a month ago, has been on the air since conducting tests and experimental work. Within three weeks, it expects to begin broadcasting moving pictures with sound.
Eventually, said Dr. Thomas T. Goldsmith, Jr., director of research, the station will broadcast outside events and staged productions.
The Dumont Laboratories is working on a different system of transmission than the National Broadcasting Corporation [sic], the Columbia Broadcasting System and others are using in their experimental work, he said.
As explained by Dr. Goldsmith, the either experimenters are using a transmission system which will crystalize the quality of reproduction at a certain point. To go beyond this will necessitate radical changes which will render receiving sets obsolete.
The Dumont system, on the other hand, permits improvement of the quality of the image received without necessitating any great changes in the receiving equipment. In other words, the improvements will be made at the transmission end.
The receivers will remain essentially the same, said Dr. Goldsmith, while improvements are being made in transmission.
The results of the experiments being conducted nightly, said Dr. Goldsmith, are “very promising.”
The Dumont station, whose call letters are W2XVT, is on the air from midnight to 9 o’clock in the morning.
It operates of a video frequency of 46.5 megacycles in sending pictures, and an audio frequency of 49.75 megacycles in sending sound.
The station has a 50-watt transmitter, which is of fairly low power. Dr. Goldsmith said, however, it is planned to step up the power so the entire metropolitan area will be covered.
The Dumont Laboratories already has receiving sets in three different models, a table and two console types, on the market. It is with three sets, most of which are at the homes of Dumont employees, that the experiments are being carried on.
The receivers reproduce an eight by ten-inch image in black and white.
Dr. Goldsmith also said the Dumont Laboratories are working on television in color, but because it is more expensive than black and white transmission and reception, it has not yet been offered to the public. (Passaic Herald-News)


Monday, March 13
Ultra-High Bands Allocated by FCC
ALLOCATIONS of frequencies in the ultra-high range from 30,000 to 300,000 kc., announced March 13 by the FCC to become effective April 13, reaffirmed previous assignments to general services, including television and "apex" broadcasting, except for several minor changes.
Renewing its action of Oct. 13, 1937, with respect to television, the Commission set aside the same 19 bands for this service, but specified that three of the bands (162,000-168,000, 210,000-216,000, and 264,000-270,000 kc.), while primarily for television, may be used secondarily for general or specific experimentation. Such experimental stations, however, will be required to vacate these bands if operation results in interference to any television service.
Also renewed were the assignments to aural broadcasting and facsimile of 75 channels in the band 41,000-44,000 kc. Twenty-five of these channels have already been allocated to non-commercial educational broadcast stations. [BROADCASTING, 1939 Yearbook].
In order to make way for additional aviation service, the new allocations shift experimental broadcasting in the ultra-high range to the 116,000-118,000 kc. band, heretofore assigned to amateurs. The band 142,000-144,000 kc. formerly broadcasting was assigned aviation.
"Nationwide" Television
In announcing the new assignments, no change in allocations for frequency modulation, as opposed to amplitude modulation, was made. Frequencies above 40,000 kc. provide for both types of experimentation, so that relative merits of the two types may be evaluated. It is anticipated, the Commission said, that as a result of such experimentation proper standards eventually will be developed.
Respecting television, the Commission said that to permit it to be inaugurated on a "nationwide" basis, a minimum of 19 channels should be reserved below 300 megacycles. This, it was made clear, is in connection with provision of service to urban as distinguished from rural areas, there being no immediate outlook for nationwide service paralleling network operations which would provide adequate rural coverage.
Aside from these changes, the new allocation order is identical with that issued in 1937 (Order 19) relating to relay, high frequency and experimental operations. Existing licenses for frequencies above 60,000 kc., except those operating in the broadcast services, were extended to Oct. 1, 1939. Under the changes, applications for renewals due to be filed on Aug. 1, 1939, must specify frequencies in accordance with the allocations, it was stated, as must all new instruments of authorization. (Broadcasting, March 15)


Tuesday, March 14
W9XK, University of Iowa

7:15 to 7:30 p.m.—Television Program with WSUI, 880 kcs.

Saturday, 16 March 2024

July 1941

July 1, 1941 was one of most significant days in entertainment history.

It’s the day commercials were allowed on American television.

Money drives the television machine. It’s responsible for just about everything you see on the home screen (even educational television needs grants to put programming on the air). And, today, you don’t get streams in your home for nothing. Legally, anyway.

July 1, 1941 was when it all began.

There were still only a handful of stations on the air. Even then, the FCC had approved DuMont’s picture standards, which meant TV sets had trouble picking up signals from NBC and, especially, CBS. That was in New York. Los Angeles and Chicago had stations broadcasting, with Philadelphia and Schenectady in stages of development. Even DuMont wasn’t ready to air regular programming.

Chatter abounded about commercial television when it debuted. We posted about it here. There are lots of newspaper stories to pick from, so we’ve tried to restrict ourselves.

The schedules below for New York television in July 1941 come from the Herald Tribune and the Times. There was no programming on Sunday. DuMont was only running unspecified tests.

If you're wondering, the little girl named Ann Francis seen on the storybook show later grew up to be Anne Francis.

Tuesday, July 1, 1941
WNBT (NBC), New York, Channel 1 (55.75mc, video 51.25mc)
1:30—Test pattern.
2:30—Baseball: Phillies vs. Dodgers at Ebbets Field.
6:45 to 7:00—News with Lowell Thomas.
8:00—Test pattern.
9:00—U.S.O. Program: Thomas E. Dewey, Mrs. Winthrop Aldrich, others; Uncle Jim’s Question Bee; Musical Revue: “Bottlenecks of 1941”; “Truth or Consequences” with Ralph Edwards.
WCBW (CBS), New York, Channel 2 (65.75mc, video 61.25mc)
2:00—Test pattern.
2:30—Dancing lessons.
3:15 to 3:30—Children’s story.
7:30—Test pattern.
8:00—News.
8:15—Joan Edwards, songs.
8:30—Metropolitan Museum of Art: Speaker, Francis Henry Tyalor.
9:00 to 9:30—Bob Edge interviews Paul Schreiber, Yankee pitcher; Mrs. Gwendolyn Bloomingdale.
W2XWV (DuMont), New York, Channel 4
12 to 6 p.m.—Tests and selected films.

As of last Tuesday (July 1), it was legal to have advertising sponsorship of television programs in America. Because it was legal NBC solicited its radio advertisers to try the new medium and three sponsors accepted. Thus NBC had some commercials to start off commercial television. This was Tuesday. On Wednesday and thereafter NBC television schedules were about where they have been since 1939 — filling in time. Mixed into the premiere night of commercial television was a Soldier Show (reviewed below) and ceremonies in celebration of the successful culmination of the recent $11,000,000 fund drive for the United Service Organizations which will hereafter operate canteens, etc., at or near our Army camps. The ceremonies televised the faces of such personages as Thomas E. Dewey, Walter Hoving, Admiral Andrews, Col. Lord, Mrs. Winthrop Aldrich and Mrs. Ogden L. Mills. There was nothing to say about the ceremonies except that the two ladies had a startled where-am-I look when they got the cue to talk and the scripts of all the speakers were written in that, dull, logrolling monotone characteristic of organization officers congratulating each other.
More detailed comment on commercial television's first night follows:
UNCLE JIM'S QUESTION BEE
With Bill Slater, Edith Spencer, Dan Seymour
Audience Participation
SPRY (Levers)
Once-Only, July 1, 1941
WNBT (NBC), New York
(Ruthrauff & Ryan)
Uncle Jim's (Bill Slater) Question Bee, one of the innumerable audience participation programs on the radio and neither worse nor better, entertainment-wise, than its contemporaries, was fortified by another sponsored personality of the same sponsor, Aunt Jenny (Edith Spencer), for this one-time experiment by Ruthrauff & Ryan in television production. Uncle Jim's was able to call itself the first advertising-sponsored television quiz program in history. It was first by about one hour, Ralph Edwards' Truth and Consequences' being a later offering of the premiere evening.
Probably typical of television's booking difficulties, the guests who had been announced, Lionel Stander and Gloria Stuart, did not show up. Instead Allen Prescott, an experienced radio program emcee, and an artist's model chosen apparently at the last minute for her photogenic features rather than any probable ability to help along a quiz, were substituted. There was also an 'outsider' couple.
The effect of television upon an audience participation show may be said to be twofold: (1) the contestants acquire a visual 'personality,' offsetting the fact they seldom seem to have any microphone personality unless they're plants; and (2) the child-like nature of quizzes is made doubly evident. It might be fair to deduce that television would enhance the appeal of this sort of thing to those already interested and drive away everybody else. But television does have an 'eavesdropping' quality like a party-line telephone and homo sapiens usually dote upon listening in on other people's conversations. So there you have a confused picture, a politician's yes-but-on-the-other-hand-no kind of report. Which is probably the story of television as of its 'commercial' beginning, July 1; 1941.
It was pretty artificial and self-conscious striving when the whole group gathered around Aunt Jenny's table where a Spry-made chocolate layer cake was cut. Uncle Jim, announcer Dan Seymour, the artist's model, Allen Prescott and the visiting couple all awkwardly nibbled at the cake as Aunt Jenny, without a hint of self-consciousness, kept taking bows for her prowess as a cook.
Aunt Jenny (Edith Spencer) is okay for television. This is not surprising as she was undoubtedly picked in the first place because she shows up in magazine layouts as the perfect prototype of the kitchen-proud American homekeeper. As a case of typecasting the advertising world has in Aunt Jenny out-Hollywooded Hollywood. Not only does this actress look (wearing specs), dress (bungalow aprons, etc.) and appear (affable, energetic, workman-like) like the incarnate copywriter's concept of all American toilers-over-hot-stoves, but she is able to read lines 100% in character. She's a clinical study in beautiful-food-selling hokum.
But Aunt Jenny, the next time she cuts a chocolate layer cake over television, will have to remember not to lick the cake-knife with her mouth and then offer to cut her guests another, slice with the same knife.
The program was panned on and off commercially by a closeup of Dan Seymour, a mite silly-feeling, holding a can of the shortening grease made by Levers. Seymour televises attractively as does Uncle Jim.

LOWELL THOMAS
Newscast
15 Mins.
SUNOCO
Once only, July 1
WNBT (NBC), New York
(Roche, Williams, Cunningham)
The regular Sunoco newscast at 6:45 P.M. was doubled for television. In other words, while he was giving his digest of the news tickers, Thomas was also under the fire of the iconoscope. Television presented a picture of him broadcasting.
Added for television fore and aft were closeups of cans of Sunoco oil. There is nothing very glamorous about these cans or about men reading either news digests or commercials from scripts. But the value of news to television as to radio—and other media— cannot be questioned. It is a standard commodity of human interest.
Thomas has appeared before the tele cameras before and was at home. He 'photographs' okay, mustache and eyebrows and abundant hair framing a clear picture for black and white.

'TRUTH OR CONSEQUENCES'
With Ralph Edwards
IVORY SOAP
Once Only, July 1, 1941
WNBT (NBC), New York (Compton)
This was a second question-asking program in an evening of dullish, slow-paced, unedited, time-ignoring telecasts. By the time the Ralph Edwards session began along about 10:30 p.m. the viewers must have been pretty blah from it all. (It was a beastly hot night to make it worse and 525-line television doesn't get ideal results on 441-line sets.)
There were the same kind of camera closeups of Ivory Soap as of Sunoco and Spry containers earlier. There was a staged bit of hoke about what beautiful hands one gal has and vice versa on another gal. And the reason?
It was pretty hard to believe that the contestants were not paid stooges. This radio program is a broadcast version of the old parlor game of forfeits. The horseplay unquestionably is responsible for the program's high radio popularity rating.
Television was able to offer all who were mechanically equipped to see the strange spectacle of an adult citizen told to perform a hula-hula dance. The production staff wrapped him in a grass skirt and he carried through with that willingness to play the fool which sometimes passes as being a good sport It makes a very unpretty picture — If anybody cares — of American citizenship in 1941. But there were more and more incredible consequences to come. There was, for example, another fat gent who was told he was a child. He was to prepare to bawl while seated on the lap of a middle-aged woman, ostensibly a complete stranger to him. The instructions were the cue for the prop boys to rush a length of cloth between the fat gent's legs and tie him up in a diaper. All good clean radio fun, but it helped to begin television under commercial sponsorship on a pretty low level.
May destiny preserve this nation from the terrible example of smart-alekism which, with the aid of television if ever organized nationally, this kind of drunk-while-sober behavior represents! Land. (Variety, July 9)

'JACK AND THE BEANSTALK'
With Lydia Ferera, Ann Francis, John Rupe
Story with Cartoons
Afternoon, 3:25 WCBW (CBS) New York
Here is an imaginative experiment. Using the two television cameras on mobile dollies, the story of 'Jack and the Beanstalk' was begun as a serial. Lydia Perera is the story-teller; Ann Francis the blonde daughter who kneels down by mommy's chair. John Rupe is the animator who draws to suit the narrative as the story unfolds. It was a pleasant, nostalgic reminder in simple — beautifully simple — terms and it provided a first rate sample of fluid, unfettered approach to the production problems of television.
It was amusing and significant how often the cartooning of Rupe, as executed before the viewer's eyes, drew warm chuckles. The iconoscopes trained on and off mother, mother and daughter, child, the expanding panel of cartoons. Especially amusing was Rupe's suggestion of what his home and mother looked like to Jack in the beanstalk once he had climbed up to the land of make-believe.
Phillip Booth both writes and directs this series, and an intelligent job he does in both. Land. (Variety, July 9)

NBC's latest decision is to make available 15 hours or more per week for commercial television, starting July 1. It states that it has several accounts lined up for television broadcasting.
RCA-NBC television got started yesterday (Tuesday) in New York under the new dispensation from the Federal Communications Commission which permits advertising sponsorship. It's pretty vague who of the 2,000-odd owners or television receivers can tune in the programs at this date because of the needed conversion from 441 line images to 525 lines.
However, NBC has three first-time sponsors with which to start. General Mills sponsored the Brooklyn Dodgers baseball newscasting in the name of Sun Oil, At 9:15 the Uncle Jim's Question Bee was presented for Spry with Gloria Stuart and Lionel Stander as special personalities along with 'Aunt Jenny,' which same sponsor. Lever Brothers, has on CBS.


NEW YORK, July 5.—NBC commercial television bowed in Tuesday [1] with Bulova Time Signals, Lowell Thomas airing the news for Sun Oil Company, Uncle Jim’s Question Bee for Lever Bros., and Ralph Edwards’ Truth or Consequences for Procter & Gamble. With the exception of Thomas, who aired at 6:45 p.m., and the first Bulova Times Signal at 2:30 p.m., the remaining commercials were telecast between 9 and 11 p.m., together with a few sustaining features which included talks on the United Service Organization Campaign and a soldier-boy revue, Bottlenecks of 1941, thrown together by the draftees at Fort Monmouth, N. J.
Emerging from this television melange was one completely sock tele show. Truth or Consequences. Truth or Consequences has already proven itself good stage fare, having successfully played theaters, therefore its success on tele might have been expected. Its action was in the nut groove, having much of the element of spontaneity, and Edwards paced the show as if he had been doing television for years, showing no hesitancy or doubt as to the propriety or execution of show’s screwball antics. Commercials on this session were rather good, best of them occurring at the beginning of the program and showing two women—one of them with “dishpan hands” and the other with comparatively lovely appendages owing to the use of Ivory Soap.
Uncle Jim’s Question Bee, airing for Spry, did not come thru so successfully: rather it limped along, hitting a spontaneous level only occasionally. Players occasionally assumed a wooden quality that threatens to be the bane of many would-be tele performers and programs. Commercial plugs were experimentally interesting, but on occasion foolish and boring. Announcer Don Seymour, for instance, would sometimes appear holding a can of Spry. This type of plug lacks all ingenuity, and the expression on Seymour’s face seemed to indicate this fact. A better commercial had Aunt Jenny displaying the texture of Spry and giving out with an appropriate spiel. A more elaborate but boring commercial showed the cast eating a cake baked with Spry. This was much too long and showed the players gorging themselves while maintaining fixed, grinning facial expressions.
The USO program, which opened the evening telecast, was an average piece of business presenting a number of speakers. Thomas E. Dewey led the session and proved very telegenic.
Bottlenecks of 1941, the soldier boys’ musical comedy, had a few bright moments, undoubtedly gave the soldiers and their families some thrills, but displayed the to-be-expected amateurish faults. (Paul Ackerman, Billboard, July 12)


'BOTTLENECKS OF 1941'
Soldier Show
WNBT (NBC), New York
This may have been funny to the soldiers, and it may have had some punch and zip in an auditorium. But before the NBC television cameras it was unbearably dull. Every item was dragged out nearly everything was in slow tempo. The humor was too local, too special for more than an occasional half-smile's-worth via sky-pictures.
Fort Monmouth Signal Corps Replacement Training Centre wrote, directed and performed the various skits, songs, etc. Although billed as 'excerpts' the suspicion was inevitably aroused that nobody at NBC exercised any of the ruthless cutting that might have made this a passable filler on the novelty value. One-third its rambling running length would have been more suitable. But then, of course, everybody couldn't have been seen or heard or gotten any of those pointless 'credits' which army morale or free show courtesy seems to demand. (Variety, July 23)


NBC, fully licensed to carry advertising-sponsored television programs, went on the air last Tuesday, July 1, in New York with three sample commercial programs (see reviews this issue), but CBS, not yet fully commercially licensed and lacking an audience because Channel 2 is not provided for on existing receivers, has merely stepped up its program experimentation. After viewing the NBC commercials and the CBS experimentals these showmanship observations seem justified:
1. The commercials will be a headache, especially under the non-fluid tape-measured, narrow space production methods of NBC.
2. The experimental at Columbia seem to have a basically more promising approach to programming in terms of showmanship.
The difference, invidious or not, between NBC and CBS television production seems to be that NBC is formal and CBS is informal, highly so. NBC skypictures give the impression that the engineer runs the works. CBS already suggests that CBS runs the engineers. This is the difference between treating telelvision [sic] as a science only and treating it as an art exploiting a science.
The informality at CBS, which occupies huge auditorium-like quarters in Grand Central Terminal, is exemplified in numerous small ways, but especially in the general attitude, which represents conscious company policy. For example, one iconoscope has taken a picture of its mate rolling into position for the next shot, a close-up. Vaudevillians who put on their acts are allowed to ad lib and there is a take-it-easy quality in everything. The results are psychologically beneficial. True, CBS has not yet televized anything requiring actors to memorize lines, or stick to a set dramatic plot. Here, perhaps, is where the comparison is unfair to NBC, which has faced these hardships with time, money, staff and other limitations.
CBS' Contribution
CBS greatest production contribution to television after this informality technique (or escape-from-technique?) is the bank of hanging flourescent lights which form a shell above the floor. These, plus mercury vapors developed by General Electric, provide a big and ample throw of light over a large area in which the dollies can freely move and the actors are not roasted as under ordinary lighting. (NBC has also made considerable progress in improved lighting.)
The control panel at CBS makes a provocative spectacle of the modus operandi of television. There are several images of what the iconoscopes are giving to the transmitter (Chrysler tower three blocks away) and the directing crew wear head phones. Left to right looking outward down at the lighted floor there is (1) a girl secretary keeping the log for the FCC, (2) audio engineer with headphones (Dick Fay) who communicates with the microphone boon-operator, etc., (3) assistant director Carl Beyer, (4) Director Worthington Minor, (5) switch Bernie Brink, who controls the traffic of the mobile cameras operated by Messrs, Bretz and Benedick, and (6) the shader, Albert Harcher, who checks the light.
Exec Heads
In and about the production floor are the executive heads of CBS television, Adrian Murphy, Peter Goldmark, Leonard Hole, Gilbert Seldes. And as a final touch of informality there is Dick Coogan who is roving master of ceremonies. He may pop into the picture at any time to comment, kibitz with the performers, make suggestions, So far as most of the items that CBS puts out are concerned, the rehearsal and the performance are merged, co-existing, improvised and synchronized.
These comments should not be taken to imply that CBS has a new revolutionary technique, but simply to report that it has something and its fresh perspective, purposely freed of other company tradition, may be an excellent, invigorating influence on all television. This seems true — the basic approach is showmanly, not engineering. (Robert J. Landry, Variety, July 9)


FCC Applications, July 1
NEW. NBC, Washington-CP commercial television station Channel No. 2 FM (formerly W3XNB).
NEW, Philco Radio & Television Corp., Philadelphia-CP new commercial television station to operate on Channel No. 3 FM emission (formerly W3XE).


Wednesday, July 2, 1941
WNBT (NBC), New York, Channel 1
1:30—Test pattern.
2:30—Eastern Clay Court Tennis Championships at Jackson Heights.
8:00—Test pattern.
9:00—Film: “Death from a Distance” (1935) with Russell Hopton, Lola Lane.
WCBW (CBS), New York, Channel 2
2:00—Test pattern.
2:30—News
2:45—Table Talks. Helen Sioussat interviews Mrs. Fay Gillis Wells, Quincy Howe and Clark Eichelberger.
3:15—Children’s story.
7:30—Test pattern.
8:00—News.
8:15—Joan Edwards, songs.
8:30—Quiz.
W2XWV (DuMont), New York, Channel 4
12 to 6 p.m.—Tests and selected films.

Thursday, July 3, 1941
WNBT (NBC), New York, Channel 1
1:30—Test pattern.
2:30—Eastern Clay Court Tennis Championships, Jackson Heights.
8:00—Test pattern.
9:00—Variety Show with Julien Bryan’s Pictures of Russia.
WCBW (CBS), New York, Channel 2
2:00—Test pattern.
2:30—News.
2:45—Metropolitan Museum of Art.
3:15—Children’s story.
7:30—Test pattern.
8:00—News
8:15—Bob Edge, Sports.
8:30—Country dance and Swedish Folk Dance Society.
W2XWV (DuMont), New York, Channel 4
12 to 6 p.m.—Tests and selected films.

FCC Applications: July 3
NEW, General Electric Co., New Scotland, N. Y.-CP new commercial television station formerly W2XB Channel No. 3 and special emission FM.


Friday, July 4, 1941
WNBT (NBC), New York, Channel 1
1:30—Test pattern.
2:30—Eastern Clay Court Tennis Championships, Jackson Heights.
8:00—Test pattern.
9:00—Film short subjects; spelling bee.
WCBW (CBS), New York, Channel 2
2:00—Test pattern.
2:30—News.
2:45—Metropolitan Museum of Art.
3:15—Children’s story.
7:30—Test pattern.
8:00—News.
8:15—Clifford Reed, Office of Emergency Management.
8:30—Test Pattern.
9:00—Sports with Bob Edge.
W2XWV (DuMont), New York, Channel 4
12 to 6 p.m.—Tests and selected films.

Saturday, July 5, 1941
WNBT (NBC), New York, Channel 1
1:30—Test pattern.
2:30—Eastern Clay Court Tennis Championships, Jackson Heights.
WCBW (CBS), New York, Channel 2
2:30 to 4:30—Test pattern.
W2XWV (DuMont), New York, Channel 4
12 to 6 p.m.—Tests and selected films.

Monday, July 7, 1941
WNBT (NBC), New York, Channel 1
9:00 to 11:30—Amateur Boxing from Jamaica Arena.
WCBW (CBS), New York, Channel 2
2:00—Test pattern.
2:30—News.
2:45—Dancing lesson with Arthur Murray instructors.
3:15—Children’s story: “Jack and the Beanstalk.”
7:30—Test pattern.
8:00—News.
8:15—Joan Edwards, songs.
8:30—Variety: “Men at Work.” Goodrich and Nelson, acrobats; Libby and Betty, bicyclists; Lena Clark; Estelle and LeRoy, dancers; Fredda Gibson, songs.
W2XWV (DuMont), New York, Channel 4
12 to 6 p.m.—Tests and selected films.

Tuesday, July 8, 1941
WNBT (NBC), New York, Channel 1
1:30—Test pattern.”
2:30—Film: “Condemned to Live.”
9:00—Film: “Glider Meet at Elmira,” The Revuers, Variety Show.
10:00—News.
WCBW (CBS), New York, Channel 2
2:00—Test pattern.
2:30—News.
2:45—Unscheduled (station aired "Boys in the Back Room").
3:15—Children’s story.
7:30—Test pattern.
8:00—News.
8:15—Joan Edwards, songs.
8:30—Metropolitan Museum of Art.
9:00—Bob Edge Interviews.
W2XWV (DuMont), New York, Channel 4
12 to 6 p.m.—Tests and selected films.

INSIGHT into television problems was supplied by CBS last Tuesday [7] on a special half-hour visual program, The Boys in the Back-room, on WCBW, CBS television station in New York. From its new television studios in the Grand Central Bldg. CBS presented appearances by Gilbert Seldes, CBS director of television programs, along with members of the production and engineering staffs, all with a word on their special functions and problems. The Back room telecast may be repeated soon, according to CBS. (Broadcasting, July 14)

Chicago, July 8.
Various' stage names appearing at the two downtown Balaban & Katz theatres which present live talent (Chicago and State-Lake) have made appearances on the B. & K. television station, W9XBK. Among these were Pat O'Brien, Willie Shore, Gil Lamb and Blackstone the Magician.
Station set-up is in final stages of completion and when finished will carry full 15-hour-a-week schedule of television programs. A staff of eight people headed by William C. Eddy, is at the station and have been responsible for the actual building of much of the equipment.
A 200 ft. steel tower has been erected on the roof of the State-Lake Bldg., and a portable broadcasting automotive unit has been built. Two large studios and one small 'personality' studio are ready. (Variety, July 9)


Schenectady, N. Y., July 8. When work on General Electric's new television studio, claimed to be the largest of its kind in the United States, is completed within a few weeks, GE plans to enter the commercial telecasting field with the FCC minimum of 15 hours per week. Last December, the company discontinued the broadcasting of local television programs over W2XB, Schenectady, after 18 months of experimentation.
Equipment to include two cameras on movable dollies, one stationary camera, a microphone extension boom allowing complete control of position and angle of the mike from off-set, etc. A 128-foot steel tower, on which are mounted relay antennas to carry the programs to the transmitting station in the Helderbergs, is near a rear corner of the structure. To protect the antennas from the elements, they are enclosed by a wooden box which can be electrically heated. (Variety, July 9)


Wednesday, July 9, 1941
WNBT (NBC), New York, Channel 1
1:30—Test pattern.
2:30—Film: “Chronicles of America—Christopher Columbus.”
8:00—Test pattern.
9:00—Variety Show: “Stars of Tomorrow”; Film: “Bermuda” with Carveth Wells, commentator.
10:00—News.
WCBW (CBS), New York, Channel 2
2:00—Test pattern.
2:30—News Report.
2:45—Helen Sioussat interviews Elinore M. Herrick, Elden La Mar, Spencer Miller, Harold Bergen.
3:15—Children’s story.
7:30—Test pattern.
8:00—News.
8:15—Joan Edwards, songs.
8:30 to 9:30—Quiz program.
W2XWV (DuMont), New York, Channel 4
12 to 6 p.m.—Tests and selected films.

Thursday, July 10, 1941
WNBT (NBC), New York, Channel 1
1:30—Test pattern.
2:30—Water Circus at Astoria Pool.
8:00—Test pattern.
9:00—Film: “Easy Money.”
10:00—News.
WCBW (CBS), New York, Channel 2
2:00—Test pattern.
2:30—News.
2:45—Metropolitan Museum.
3:15 to 3:30—Children’s story.
7:30—Test pattern.
8:00—News.
8:15—Bob Edge, sports.
8:30 to 9:30—English Folk Dance and Country Dance Societies; Adrian Hull, caller.
W2XWV (DuMont), New York, Channel 4
12 to 6 p.m.—Tests and selected films.

Friday, July 11, 1941
WNBT (NBC), New York, Channel 1
2:30—Baseball: Reds vs. Dodgers at Ebbets Field.
9:00—One-act play: “Minuet” with Ned Wever and Helen Claire; and film, “We Are all Artists.”
10:00—News with Ray Forrest
WCBW (CBS), New York, Channel 2
2:00—Test Pattern.
2:30—News.
3:15 to 3:30—Children’s Story.
7:30—Test Pattern.
8:00—News.
8:15—Test Pattern.
9:00—Sports with Bob Edge.
W2XWV (DuMont), New York, Channel 4
12 to 6 p.m.—Tests and selected films.

Saturday, July 12, 1941
WNBT (NBC), New York, Channel 1
1:30—Test pattern.
2:30—Metropolitan A.A.U. Basketball, Manhattan Beach.
WCBW (CBS), New York, Channel 2
2:00 to 4:30—Test pattern.
W2XWV (DuMont) Channel 4
12 to 6 p.m.—Tests and selected films.

Monday, July 14, 1941
WNBT (NBC), New York, Channel 1
8:00—Test Pattern.
9:00—Amateur Boxing from Jamaica Arena.
WCBW (CBS), New York, Channel 2
2:00—Test pattern.
2:30—News.
2:45—Dancing lesson.
3:15—Children’s story.
7:30—Test pattern.
8:00—News.
8:15—Joan Edwards, songs.
8:30—Variety: “Men at Work.”
W2XWV (DuMont), New York, Channel 4
12 to 6 p.m.—Tests and selected films.

DANCING LESSONS
Ruth Hopkins, Frank Liebler, Phyllis Gray, Billy Lipton
30 Mins.
Afternoon, 2:45
WCBW (CBS) New York
Not yet commercially licensed, Columbia's WCBW nevertheless went to a full 15-hour weekly television schedule as of July 1. It is using the opportunity to continue program experimentation shooting with highly mobile iconoscopes. The production interest of these dancing lessons, in which quite literally two Arthur Murray instructors will teach two beginners, lies in the wide spaces, the lack of camera lines, the informality of the whole proceedings. Dick Coogan, as a sort of roving emcee, will walk across the floor every now and then and make some comment on the lessons. All easy-going, unhurried, unstiff. Similarly, a cameraman with a hand film set does his shooting in full view of the tele.
The informality loosens up and makes interesting a routine filler that could so easily be as rigid as a German train dispatcher. Land. (Variety, July 23)


BROADCASTING of original television programs over W2XB, General Electric station at Schenectady, is to be resumed with greatly increased transmitting power upon completion of the new studio building and changes in the transmitter to incorporate the new standards with a few weeks, according to Robert S. Peare, GE manager of broadcasting.
Power at the transmitting station in the Helderberg mountains, 12 miles south of Schenectady, will be increased from 3,000 to 20,000 watts for sound and eventually from 10,000 to 40,000 watts for scene transmission. Locally originated programs, discontinued last December after 18 months of experimentation, will be both live and film.
Since December GE telecasting has been confined to the relaying of NBC programs originating in New York by means of the relay and transmitting stations in the Helderbergs. These rebroadcasts were discontinued temporarily as of June 30 to permit changing the transmitting equipment to conform to the new picture and sound standards established by the FCC.
W2XB had been telecasting under an experimental license in Channel 3 and expects to apply for a commercial license in this channel. With completion of the changes, GE is planning to enter the commercial telecasting field with a minimum schedule of 15 hours weekly. GE receiving sets in the Albany, Troy and Schenectady area served by W2XB and in metropolitan areas served by other television stations will be adapted to the new standards. (Broadcasting, July 14)


SEEKING listener opinion on programs, WNBT, NBC's television station in New York, mailed a folder postcard with attached business reply card listing the station's entire schedule for the week. On the reverse of the reply card is a ballot listing each program with the request to classify as either excellent, good, fair or poor. (Broadcasting, July 14)

Tuesday, July 15, 1941
WNBT (NBC), New York, Channel 1
1:30—Test Pattern.
2:30—Swimming at Manhattan Beach.
9:00—Variety with Jack Smith, Patti Pickens and Jean Cavall, Bob Simons, others.
10:00—News with Ray Forrest.
WCBW (CBS), New York, Channel 2
2:00—Test pattern.
2:30—News
2:45—“Boys in the Back Room.”
3:15 to 3:30—Children’s story.
7:30—Test pattern.
8:00—News.
8:15—Joan Edwards, songs.
8:30—Metropolitan Museum of Art.
9:00—Bob Edge, sports.
W2XWV (DuMont), New York, Channel 4
12 to 6 p.m.—Tests and selected films

Wednesday, July 16, 1941
WNBT (NBC), New York, Channel 1
1:30—Test pattern.
2:30—Film: “Jamestown.”
3:10—Film: “Aquarium in a Wine Glass.”
3:20—Film: “An Apple a Day.”
8:00—Test Pattern.
9:00—Stars of Tomorrow.
9:30—“Words on the Wing.”
10:00—News.
WCBW (CBS), New York, Channel 2
2:00—Test pattern.
2:30—News Report.
2:45—Helen Sioussat interviews: Major George F. Eliot, Amos Pinchot, Elizabeth Blackwell, Robert K. Strauss.
3:15—Children’s story.
7:30—Test pattern.
8:00—News.
8:15—Joan Edwards, songs.
8:30 to 9:30—Quiz program.
W2XWV (DuMont), New York, Channel 4
12 to 6 p.m.—Tests and selected films.

INSTITUTIONAL telecast to act for television as the Farm & Home Hour does for longwave broadcasting will start July 17 on NBC's television station WNBT, under the Lame of Radio City Matinee. Hostess on the first program will be Vyvyenne Donner, fashion expert, and guests will include the Triolets, girl's trio, and the Four Dudes, male chorus.
Subsequent programs will be devoted to such feminine interests as beauty, fashions, child welfare, and decorating. The hour telecasts, Thursdays at 2:30 p.m., will be written and produced by Ernest Coiling, who handles television publicity for NBC. (Broadcasting, July 14)


That talented singer, Henrietta Lovelace, appeared on the first of a series of television broadcasts at Radio City Wednesday [16]. She also was one of the entertainers, along with Aida Ward and Lucille Hegeman, who was on the program. (New York Amsterdam Star-News, July 19)

COMMERCIAL television facilities were granted July 16 by the FCC to General Electric Co., Schenectady, to replace its W2XB, experimental video station of GE silent since June 30. GE at present is remodeling its present experimental transmitter in the Helderberg Hills, New Scotland, N. Y., and proposes to be ready for its commercial debut by Sept. 1. Incidental experimentation with color television is contemplated by GE.
Grant authorized use of television channel No. 3 (66,000-72,000 kc.) and will serve 3,320 square miles in the Albany-Schenectady-Troy area with some 572,000 residents. (Broadcasting, July 21)


FCC Application: July 16
NEW. Allen B. DuMont Labs., New York-CP new commercial television station on Channel No. 6.


NEW YORK (AP)—Television is back in stride again.
How far it goes depends on many National defense requirements on the radio industry will be a factor.
But in coming back it has a new status—commercial instead of experimental. It has been given a full “green light" by revised Federal Communication Commission regulations.
New York, as the present center of activity, with Los Angeles about next in line, has taken the reintroduction without much ballyhoo. Programs were resumed on a regular schedule alter nearly a year lapse taken up in settling differences over operating standards.
The NBC station, now WNBT and on the air as W2XBS since April, 1939, with public programs, was first to get a commercial license. The CBS transmitter, WCBW, under construction and experimentation for two years, started its schedule under authorization calling for a 30-day period of tests.
The Don Lee station at Los Angeles, W6XAO, which has been telecasting since 1931, experimentally and otherwise, maintains its schedule while changing over the transmitter to the new standards. At Schenectady, N.Y., the General Electric W2XB is temporarily closed down to increase power, move into new studios and make other alterations.
Image Detail Increased
Otherwise throughout the country there are nearly 20 additional stations in various stages of preparation looking to commercial licenses.
The new standards include an increase of image detail from 441 to 525 lines and the use of frequency modulation on the sound channel. These changes affect the receivers, which, while many will operate fairly well with some adjustment of need to be altered internally to get the full effect of the improved standards.
Among these are shifts in the tuning unit. For instance, CBS is on a new channel which most of the sets will not bring in until the alterations, now under way here without cost to set owners, are completed. New York has about 3,000 receivers and Los Angeles more than 500.
Despite lack of ballyhoo, there is plenty of hustle in the NBC and CBS studios. Programs run from movies, drama, dancing lessons, through vaudeville acts and in some instances the televising of regular broadcasts like that of Lowell Thomas. NBC has a number of remote pickups, mainly sports, while Don Lee also puts on numerous remotes.
The CBS outside pickup apparatus still is in preparation.
Defense Must Be Considered
Return of television comes when the radio industry is stressing every effort toward the upbuilding of defense communications. At the same time it faces curtailment of important metals for civilian use.
This situation no doubt is to have an effect on the marketing of receivers as well as transmitters and the supplying of necessary replacement parts. However, one company, RCA, has reported it expects to have a number of sets available, while another, DuMont, said it planned to become active again.
Meanwhile, both NBC and CBS, as they go ahead with public programs, are continuing research into color television, considerably advanced in the laboratory within the last year. (C.E. Butterfield column, July 16)


Thursday, July 17, 1941
WNBT (NBC), New York, Channel 1
1:30—Test pattern.
2:30—Radio City Matinee with Vyvyenne Donner, Percy Cowan, Ralph and Budd, Triolettes, others.
8:00—Test pattern.
9:00—Film: “Tumbleweeds” with William S. Hart.
10:00—News.
WCBW (CBS), New York, Channel 2
2:00—Test pattern.
2:30—News.
2:45—Metropolitan Museum of Art.
3:15 to 3:30—Children’s story.
7:30—Test pattern.
8:00—News.
8:15—Bob Edge, sports.
8:30—Country Dance, Adrian Hall, caller.
9:30—Color Television: Country Dance.
W2XWV (DuMont), New York, Channel 4
12 to 6 p.m.—Tests and selected films.

COLOR EXPERIMENT
With Country Dance Society
20 Mins.
Thursday, 9:30 p.m.
WCBW (CBS) New York
Mark the date: July 17, 1941. It probably is a television 'first.' At the conclusion of its regular black-and-white transmissions Thursday night there was a 20-minute over-the-air telecast by Columbia's mechanical disc-type color television.
It was the first viewing by outsiders not in a laboratory by coaxial cable relay. This incident was seen in the board room of CBS at 485 Madison avenue, and came from the Chrysler tower.
As just what it was called — an experiment — the offering was provocative and arresting. Color definition was quite clear and the camera revealed detail surprisingly well. It was helpful to have seen the same Country Dance Society and Ukranian costume dancers in black and white just ahead of the demonstration.
Many problems remain, of course. Whole clusters of problems, in fact, have not even been considered. But as of July 17, 1941, it is something remarkable to see and report this CBS color television developed by Peter Goldmark. Land. (Variety, July 23)


A fall millinery and fur fashion show was a feature of the first “Radio City Matinee” television program, sponsored by the National Broadcasting Co. from 2:30 to 3:30 yesterday afternoon. The event, visualized as a program of particular interest to housewives, is under the supervision of Vyvyan Donner, fashion editor of Fox Movienews [right]. The furs in the showing were provided by members of the Associated Fur Coat and Trimming Manufacturers, Inc. (Women’s Wear Daily, July 18)

Friday, July 18, 1941
WNBT (NBC), New York, Channel 1
1:30—Test pattern.
2:50—Baseball: Cardinals vs. Dodgers at Ebbets Field.
9:00—Film: “Carlsbad Caverns.”
9:10—Film: “Technique of Lucite Carving.”
9:20—Film: “Estonia.”
9:30—Harvey Harding, songs.
9:45—To be announced.
10:00—News analysis with Sam Cuff.
WCBW (CBS), New York, Channel 2
2:00—Test Pattern.
2:30—News.
2:45—Test Pattern (Times) or Film (Herald Tribune)
3:15 to 3:30—Children’s Story.
7:30—Test Pattern.
8:00—News.
8:15—Test Pattern.
9:00—Sports with Bob Edge.
W2XWV (DuMont), New York, Channel 4
12 to 6 p.m.—Tests and selected films.

FCC Application, July 18
NEW, Don Lee Broadcasting System, Hollywood--CP new commercial television station (formerly W6XAO) on Channel No. 1.


Saturday, July 19, 1941
WNBT (NBC), New York, Channel 1
2:00—Test pattern.
3:00 to 5:00—Metropolitan A.A.U. Basketball, Manhattan Beach.
WCBW (CBS), New York, Channel 2
2:00—Test pattern.
2:30-4:30—Film.
W2XWV (DuMont), New York, Channel 4
12 to 6 p.m.—Tests and selected films.

Monday, July 21, 1941
WNBT (NBC), New York, Channel 1
8:00—Test Pattern.
9:00 to 11—Amateur Boxing from Jamaica Arena.
WCBW (CBS), New York, Channel 2
2:00—Test pattern.
2:30—News.
2:45—Dancing lesson.
3:15—Children’s story.
7:30—Test pattern.
8:00—News.
8:15—Joan Edwards, songs.
8:30 to 9:30—Variety with Ray and Arthur, acrobats; Julian and Marjorie, dancers; Betty Jane Smith, tap dancer; Jack McCoy, comedian; Tamara, songs (Times) OR Drama: “`Men at Work” (Herald-Tribune)
W2XWV (DuMont), New York, Channel 4
12 to 6 p.m.—Tests and selected films.

COMMEMORATING the tenth anniversary of the inauguration of its first daily television broadcasting service, CBS on July 21 included a brief anniversary ceremony in its regular Monday evening Men at Work telecast on WCBW, New York.
Gilbert Seldes, director of CBS television programs, described the initial telecast of July 21, 1931, when James J. Walker, then Mayor of New York, Ted Husing, George Gershwin, Kate Smith and other artists crowded into a small, dark room to do their stuff on a floor space only two feet square before a battery of photoelectric cells surrounding the small opening through which their faces were televised.
E. K. Cohan, CBS director of engineering, and William Schudt, head of the transcription division of Columbia Recording Corp., CBS subsidiary, were introduced by Mr. Seldes as engineer and program director of the first CBS television program.
Contrasting television then and now, Mr. Seldes pointed out that actors no longer need weird makeup, that television studios today are large, light and air-conditioned and that the images on the receiver are now well defined, but added that this progress there are still many problems to be solved in the broadcasting of sight-and-sound programs. (Broadcasting, Aug. 4)


WITH CBS transmitting its first full-scale television program in full color last Thursday evening [17] and DuMont as well as CBS expecting to be ready for commercial operation about Aug. 1, the television picture in New York broadens day by day. The only operator to start commercial video on the July 1 opening date, NBC continues its regular 15-hour weekly visual program schedule, which includes several sponsored programs, on WNBT.
Using special apparatus developed in its own laboratories by Dr. Peter Goldmark, CBS chief television engineer, CBS wheeled in color cameras and televised a repeat performance at 9:30 p.m. of its Country Dance program, transmitted in black-and-white from 8:30-9:30 p.m. The full production was televised in color, although only a few of the special color receivers were available for spectators.
DuMont Testing
DuMont's new transmitter and studios, located at 515 Madison Ave., New York, are going through final stages of field testing, accordingto Mortimer Loewi, head of the DuMont television operations, and a commercial license is expected around Aug. 1. Although DuMont expects to begin commercial operations as early as possible, no definite word on commercial arrangements, such as sponsors and rates, has been announced by Mr. Loewi. The new "electronic view-finder" will be used on television cameras at the new studios, Mr. Loewi stated, commenting that the novel apparatus should lower the cost of visual pickup equipment. The new view-finder consists of a 5-inch cathode tube in a shadow-box attached to the side of the camera.
By looking through the eye aperture the operator sees the televised scene on the screen of the tube, just as it is picked up by receivers. In addition to automatic compensating features and the advantage to the operator of seeing the actual transmitted result, the relatively economical apparatus replaces expensive sets of glass lenses, Mr. Loewi explained. (Broadcasting, July 21)


Tuesday, July 22, 1941
WNBT (NBC), New York, Channel 1
1:30—Test Pattern.
2:30—Film: “Mother’s Sacrifice.”
2:40—Film: “Spilling the Beans.”
2:45—Film: “Truthful Tolliver.”
8:00—Test Pattern.
9:00—Zeke Manners’ Hillbillies (Herald Tribune)
9:30—Boxing (Herald Tribune) OR
9:00 to 11—Boxing from Ebbets Field. Main bout, Red Burman vs. Melio Bettina (Times).
WCBW (CBS), New York, Channel 2
2:00—Test pattern.
2:30—News
2:45—“Boys in the Back Room.”
3:15 to 3:30—Children’s story.
7:30—Test pattern.
8:00—News.
8:15—Joan Edwards, songs.
8:30—Metropolitan Museum of Art.
9:00—Sports with Bob Edge, interviews Philip Wylie, writer.
W2XWV (DuMont), New York, Channel 4
12 to 6 p.m.—Tests and selected films

Television enthusiasts will have the pleasure to view trick and accuracy fly and bait casting over the WABC [WCBW] Television next Tuesday night [22] when your columnist will have as guests of Bob Edge, Miss Doris Fischer of Mountain View, and Little Dorothy Vogel, sensational caster, daughter of Archie Vogel, local police officer. The show is slated for 9:30 p. m.
This I believe will be the first time such a program has been used in television. Bob Edge, noted sportsman and commentator, now in charge of all sports programs for WABC Television, is arranging all necessities for the broadcast. (Doc Gootenberg column, Paterson Evening News, July 18)


BECOMING the first sponsor of televised sports contests, Adam Hat Stores, New York, last Monday signed a contract with NBC to sponsor television broadcasts of boxing matches held at Ebbets Field under promotion of the Brooklyn Boxing Assn., headed by Chick Meehan, former football coach. The first televised fight under the new Adam Hat contract is scheduled for July 22, the Red Burman-Melio Bettina heavyweight match, and will be carried on WNBT, New York NBC television station, at 9:30 p.m. (EDST).
The July 22 fight also will be sponsored for regular broadcast on NBC-Blue by the company, which in addition will sponsor a series of 10 other bouts on NBC-Blue, from Shibe Park and the Philadelphia Auditorium under promotion of Herman Taylor, Philadelphia fight impresario.
Jack Fraser has been assigned to handle the commentary for the televised version of the Burman-Bettina fight, with Sam Taub and Bill Stern, NBC fight announcing team, presiding over the Blue broadcast. NBC holds exclusive broadcast and television rights to all bouts at Ebbets Field, home of the Brooklyn Dodgers, as well as exclusive broadcast rights for Taylor's Philadelphia fights. (Broadcasting, July 21)


Wednesday, July 23, 1941
WNBT (NBC), New York, Channel 1
1:30—Test pattern.
2:30—Film: “The Pilgrims.”
3:20—Film: “Monks of Mystery.”
3:25—Film: “Riviera Industries.”
8:00—Test Pattern.

9:00—Good Neighbors. 9:45—Travelogue with Julien Bryan.
10:00—News.
WCBW (CBS), New York, Channel 2
2:00—Test pattern.
2:30—News Report.
2:45—Helen Sioussat interviews Philip LaFollette, Linton Wells, Edward M. Steveson, Mrs. Harry Shackleford.
3:15 to 3:30—Children’s story.
7:30—Test pattern.
8:00—News.
8:15—Joan Edwards, songs.
8:30 to 9:30—Quiz program.
W2XWV (DuMont), New York, Channel 4
12 to 6 p.m.—Tests and selected films.

Thursday, July 24, 1941
WNBT (NBC), New York, Channel 1
1:30—Test pattern.
2:30—Variety with Christopher Morley, Chandra, Richard Kent, others.
8:00—Test Pattern.
9:00—Film: “It couldn’t Have Happened” with Reginald Denny.
WCBW (CBS), New York, Channel 2
2:00—Test Pattern.
2:30—News.
2:45—Metropolitan Museum of Art.
3:15 to 3:30—Children’s Story.
7:30—Test Pattern.
8:00—News.
8:15—Sports with Bob Edge.
8:30—Country Dance and Finnish Folk Dance Societies, Adrian Hull, caller.
W2XWV (DuMont), New York, Channel 4
12 to 6 p.m.—Tests and selected films.

Friday, July 25, 1941
WNBT (NBC), New York, Channel 1
1:30—Test pattern.
2:30 to 3:30—Wings Over America, from LaGuardia Field.
8:00—Test pattern.
9:00—Ed, Jack, Betty, roller skaters.
9:10—Civil Defncse Program.
9:20—Asta Sven, dancer.
9:30—Harvey Harding, songs.
9:45—Ireene Wicker, stories.
10:15—News Analysis, Sam Cuff
WCBW (CBS), New York, Channel 2
2:00—Test pattern.
2:30—News Reports.
2:45—Test pattern.
3:15 to 3:30—Children’s Story.
7:30—Test pattern.
8:00—News.
8:15—Test pattern.
9:00 to 10:00—Sports with Bob Edge.
W2XWV (DuMont), New York, Channel 4
12 to 6 p.m.—Tests and selected films.

Saturday, July 26, 1941
WNBT (NBC), New York, Channel 1
2:00—Test pattern.
3:00 to 5:00—Metropolitan A.A.U. Basketball, Manhattan Beach.
WCBW (CBS), New York, Channel 2
2:00—Test pattern.
2:30-4:30—Film.
W2XWV (DuMont), New York, Channel 4
12 to 6 p.m.—Tests and selected films.

Monday, July 28, 1941
WNBT (NBC), New York, Channel 1
8:00—Test Pattern.
9:00 to 11—Amateur Boxing from Jamaica Arena.
WCBW (CBS), New York, Channel 2
2:00—Test pattern.
2:30—News.
2:45—Dancing lesson.
3:15 to 3:30—Children’s story.
7:30—Test pattern.
8:00—News.
8:15—Joan Edwards, songs.
8:30 to 9:30—“Men at Work”: Variety with Sue Reed, Jack Homer, puppeteer; Hal Sherman, comic; Toy and Wing, dancers; Hildegarde Halliday, mimic.
W2XWV (DuMont), New York, Channel 4
12 to 6 p.m.—Tests and selected films.

BOTANY WORSTED MILLS, Passaic, N. J., will soon become the third advertiser on WNBT, NBC television station in New York, sponsoring a daily televised weather forecast followed by a visual presentation of one of the sponsor's products. Series, for which the starting date has not yet been determined, will be placed through Alfred J. Silberstein Inc., New York. (Broadcasting, July 28)

Tuesday, July 29, 1941
WNBT (NBC), New York, Channel 1
1:30—Test Pattern.
2:30—Soap Box Derby, Riversdale.
8:00—Test Pattern.
9:00—Summer Time Revue.
10:00—News with Ray Forrest.
WCBW (CBS), New York, Channel 2
2:00—Test pattern.
2:30—News.
2:45—“Boys in the Back Room.”
3:15 to 3:30—Children’s story.
7:30—Test pattern.
8:00—News.
8:15—Joan Edwards, songs.
8:30—Metropolitan Museum of Art.
9:00—Bob Edge interviews Caswell Adams, writer.
W2XWV (DuMont), New York, Channel 4
12 to 6 p.m.—Tests and selected films

Wednesday, July 30, 1941
WNBT (NBC), New York, Channel 1
1:30—Test pattern.
2:30—Film: “The Puritans.”
3:30—Film: “Seen in Syria.”
8:00—Test Pattern.
9:00—“Stars of Tomorrow.”
9:30—Spelling Bee
10:00—Betty Randall, songs.
10:10—News with Ray Forrest.
WCBW (CBS), New York, Channel 2
2:00—Test pattern.
2:30—News Report.
2:45—Helen Sioussat interviews.
3:15 to 3:30—Children’s story.
7:30—Test pattern.
8:00—News.
8:15—Joan Edwards, songs.
8:30 to 9:30—Visual quiz program.
W2XWV (DuMont), New York, Channel 4
12 to 6 p.m.—Tests and selected films.

FCC Applications: July 30
NEW, Zenith Radio Corp., Chicago-CP new commercial television station (formerly W9XZV) on Channel No. 1.
NEW. The Journal Co., Milwaukee-CP new commercial television station (formerly W9XMJ) on Channel No. 3.


Thursday, July 31, 1941
WNBT (NBC), New York, Channel 1
1:30—Test pattern.
2:30—Variety Show.
8:00—Test Pattern.
9:00—Julien Bryan, photographer-lecturer [photo to right].
9:40—Film: “The Ninth State” (1938).
WCBW (CBS), New York, Channel 2
2:00—Test Pattern.
2:30—News.
2:45—Metropolitan Museum of Art.
3:15 to 3:30—Children’s Story.
7:30—Test Pattern.
8:00—News.
8:15—Sports with Bob Edge.
8:30—Country Dance and Polish Folk Dance Societies, Adrian Hull, caller.
W2XWV (DuMont), New York, Channel 4
12 to 6 p.m.—Tests and selected films.