First-run movies on TV through a subscription channel?
Yes, the idea’s been around for a while. In fact, it was proposed in July 1947.
Nothing really happened with it at the time. It was proposed by Zenith, which finally found a use for that experimental TV station that had been mostly off the air during the 1940s. W9XZV kind of faded away, as Zenith used two other experimental licenses to conduct its Phonevision tests.
Meanwhile, Chicago's other station, WBKB, was off the air for two weeks to install a new transmitter, while construction began on Philadelphia's second station, WFIL-TV, and Washington D.C.'s third station, the ABC-owned WMAL-TV was closer to signing on.
The first half of the month also saw the debut of a new show for Borden and, possibly, the invention of the singing TV jingle.
There were two broadcasts of the game show “Act It Out” this month. Bill Cullen hosted a debut show in June but whether he emceed over these two shows isn’t mentioned in any news coverage.
New sponsors for the first half of month included Elgin, with Saturday night time-signals before and after baseball (July 5) and Sunday night time-signals on WNBT (July 6); Canine Food Products, weather on Friday nights on WPTZ (July 14), Chex Co., weather on Tuesdays before baseball on WPTZ (July 15), Ford on Wednesday night wrestling on KTLA (July 2), Jiffy Products, Sunday night weather on WPTZ (July 13), Teldisco, Wednesday night boxing on WABD (Jul 13), Sears Roebuck with the time once a week on KTLA (July 1) and Dad’s Old Fashioned Root Beer on Wednesdays, Thursdays and Saturdays on WABD (July 2). Leo J. Meyberg, which ran a very early station in Los Angeles, advertised on KTLA’s test pattern Monday through Saturday.
Last month, Edgar Bergen didn't want to be head of the Academy of Television Arts and Sciences. He changed his mind.
We cannot find schedules for stations in Detroit, Schenectady and Washington, D.C. so they are not included below.
Tuesday, July 1 WNBT Channel 4
8:00 Film Shorts.
8:40 Baseball at the Polo Grounds, Giants vs. Boston Braves, play-by-play with Bob Stanton.
WABD Channel 5, New York City
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” hosted by Bob Emery.
7:30 “Cash and Carry” with Dennis James.
8:00 Western Feature, sponsored by Chevrolet.
8:30 Boxing at Jerome Arena, Louis Simon vs. Billy Seep, Willie Beltram vs. George Smith, Moe Harvey vs. Zack Taylor, Clem Bake vs. Lenn Holton.
One-minute Weather for Sanka Coffee.
WBKB Channel 5, Chicago
7:30 “The Lights Go Out,” Danny Thomas and Iva Withers, guests
7:45 Film: Short subjects.
8:00 The Streamlined Parade.
8:20 Film: Short subjects.
8:30 “Behind the Headlines.”
8:45 “Look Who’s Talking.”
WPTZ Channel 3, Philadelphia
9:30 to 2:00 Test Chart.
2:00 INS News Tape, sponsored by Good House Stores.
2:15 Baseball at Shibe Park, Phillies vs. Brooklyn Dodgers, Claude Haring play-by-play, sponsored by ARCO and Philco.
7:30 INS News Tape.
8:00 Film cartoon.
8:10 Feature film.
W6XAO Channel 2, Los Angeles
9.30 Test Patterns and music.
10:00 Film: “Before the Doctor Comes.”
10:25-10:45 Test Patterns.
KTLA Channel 5, Hollywood
3:00 “Tune-up Time,” test pattern and music.
4:00 Film for Dealers.
7:30 Tune-up Time.
8:00 500-Lap Midget Auto Sweepstake from LA Coliseum.
The Lights Go Out
Reviewed Tuesday (1), 7:30 to 7:45 p.m. Presented sustaining by WBKB, Chicago.
What a difference talent makes!
This show, featuring top comedian Danny Thomas, and Ann Crowley, star of Carousel, because of its talent would have been excellent entertainment in the raw, if no attention had been given to working out good production and direction, but with care in latter catergories [sic] worked out by Rose Dunn and Shelby Gordon, producers, who also appeared on show as the Mr. and Mrs. Light and who go out making imaginary trips to Chi night spots, and Helen Carson, who directed the program, show was one of the best 15-minute airings WBKB has presented.
Plan of the show is for the Lights to visit each week one of the top restaurants or niteries in the city. Of course all action takes place in the studio and visits are purely imaginary. Tonight's show opened with some top stock films of Chicago sky line at night, with a fade into Mr. and Mrs. Light at home discussing their planned visit to the Chez Paree, where Thomas currently is playing. After the discussion, titles were given, with a subsequent fade to a simulated nitery scene. In our opinion, long discussion between the Lights at home should have been shortened and titles should have been superimposed on first shots of skylines.
At their table at the Chez the Lights met Ann Crowley and carried on some slightly interesting, and at times dull, patter about her career and present work with Carousel. From that point on it was Danny Thomas's show all the way. He did his famous car without a jack routine and had not only studio audience but also set audience laughing all the way. Significantly, television added to Thomas's work by showing his comical facial expressions at close range.
Show as is now produced, with stars working for nix, is a good bet. But it is apparent that movie stars such as Thomas, at least, could not be used if it went commercial unless a sponsor was willing to spend plenty of money. Thomas was able to work for nothing but publicity and an MGM credit tonight, but if the program went commercial, he would have to get one-seventh of his weekly salary, which, as anyone can see, would be too rich for video's blood today. Cy Wagner. (Billboard, July 12)
Wednesday, July 2
WCBS-TV Channel 2, New York
8:15 Baseball at Ebbets Field, Brooklyn Dodgers vs. N.Y. Giants, play-by-play with Bob Edge, sponsored by Post cereals and Ford.
WNBT Channel 4, New York
7:30 “Kraft Television Theatre” presents “You and I,” sponsored by MacLaren’s Imperial Cheese.
8:30 “In the Kelvinator Kitchen” with Alma Kitchell. Relayed to WTTG (DuMont) Washington.
WABD Channel 5, New York
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” with Bob Emery.
7:30 “Swing Into Golf” with Ernest Jones and Gloria Anderson.
7:45 “Wanamaker Presents.”
8:30 “Sports Names to Remember,” sponsored by Mouquin Wine.
8:45 Baseball from Yankee Stadium, Yankees vs. Washington Senators, play-by-play with Bill Slater. Pre- and Post-Game spots for Pepsi-Cola.
One-minute Weather for Sanka Coffee.
WBKB Channel 5, Chicago
7:30 Frank Wood, Private Detective.
8:00 Film short subjects.
8:15 Jack Payne.
8:30 Wrestling from Rainbo arena, with Russ Davis, sponsored by Keeley Beer.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:15 INS News Tape, sponsored by Wilf Bros. Appliances.
7:45 Sports Scrap Book.
8:00 Musical short.
8:05 Drama Miniatures: “The Taming of the Shrew.”
8:30 NBC programming.
8:45 Baseball at Shibe Park, Phillies vs. Boston Braves, Claude Haring play-by-play, sponsored by ARCO and Philco.
W6XAO Channel 2, Los Angeles
9:30 a.m. Test Slides and music.
10:00 Film: “In Every Day.”
10:11 Film: “The Uses of Wheat.”
10:22-10:45 Tests.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” test pattern and recorded music.
4:00 Film for television dealers.
4:30 “Your Town — Los Angeles presents.”
8:30 Wrestling from Olympic Auditorium, Vincent Lopez vs Sandor Szabo.
Complete, Olympic Wrestling Card
Reviewed Wednesday (2), 8:30-11:30 p.m. Sponsored by Ford Motor Company. Agency, J. Walter Thompson. Style—Wrestling remote pick-up from Olympic Auditorium. Via KTLA (Paramount), Hollywood.
There's tele in Ford's future from here on out, judging by the highly successful manner in which tonight's sports pick-up was handled. Commercials were well suited to seg at hand. Main plugs were minute sound films. These were reinforced by stills aired between matches with sales pitch voiced by Keith Hetherington. In addition, Ford mentions were slipped in by Dick Lane during his announcing of the matches. Occasionally, Lane would integrate plugs with his regular patter, comparing a hold with the power of a Ford, etc. This device was particularly good since it sugar-coated commercials by making them part of the regular show. Outlet fed the commercials from boi'h studio and fight arena. Filmed plugs were beamed from the studio while stills were put on at the scene of the remote. Switching back and forth from studio to stadium was handled with well-timed precision.
KTLA was at its lensing best tonight with the tele eye following the bone-crushers in a smooth and expert fashion. Extreme panning was always avoided. Instead, wrestlers were followed with clean camera sweeps in a manner that kept continuity of the action intact. Dick Lane's commentary was straight from the top drawer. Well-grounded in the sport, Lane called the holds expertly while explaining the tactics employed by the muscle men. Lane was wise to let the camera speak for itself, giving viewer only that which cannot be gotten from the screen. His voice helped convey to the home viewer the general excitement of a ringside seat.
All in all, this was a convincing piece of product peddling, and one which pointed up the many advantages of video as an ad medium. Lee Zhito. (Billboard, July 12)
Grunt and Groan enthusiasts will be able to stay at home and still see their favorite matmen in action according to an announcement by Leslie Arries, manager of WTTG-DuMont television station. The wrestling first card to be televised will feature Maurice LaChappelle and Sheik Badui Wednesday [2] at Turner’s Arena. Bob Wolff, DuMont sportcaster, will handle the commentary. The broadcast will start at 9 p. m. (Washington Post, July 1)
Chicago’s television screens will be dark for a fortnight, starting July 7, while WBKB, the Baliban and Katz station, shuts down to put up a more powerful antenna. When installed on the WBKB tower atop 190 N. State St. the antenna, rising to a height of 400 feet above street level, will provide clearer, brighter pictures and extend the primary service area well beyond its present radius of approximately 25 miles. Station officials said they had hoped to postpone the installation until another television station gets on the air, but pressure of late summer and fall sports and dramatic commitments forced the shutdown in July. WGNA, W-G-N’s television station, expects to be on the air for tests late this fall. In August, WBKB will open a radio relay link now under construction to bring programs from Michigan City and South Bend, Ind., to Chicago viewers. It is expected that these will include the Notre Dame football games. (Chi Trib, July 2)
Thursday, July 3
WCBS-TV Channel 2, New York
1:50 Baseball at Ebbets Field, Brooklyn Dodgers vs. N.Y. Giants, play-by-play with Bob Edge, sponsored by Post cereals and Ford.
8:00 CBS Television News with Douglas Edwards, sponsored by Gulf.
8:15 Film Short.
8:30 “On Exhibit,” Brooklyn Museum show.
9:00 Film.
WNBT Channel 4, New York
7:50 Television Newsreel.
8:00 “Juvenile Jury” with Jack Barry, sponsored by Gaines Dog Food.
8:30 “Hobby Lobby” with Dave Elman, sponsored by General Foods.
9:00 “You Are an Artist” with John Gnagy, sponsored by Gulf Oil.
9:10 Newsreel.
WABD Channel 5, New York
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” with Bob Emery, sponsored by Fisher Baking.
7:30 Alber-Dahlman Productions present “Birthday Party” with Uncle Bill Slater.
8:00-8:45 Feature Film.
One-minute Weather for Sanka Coffee.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs St. Louis Cardinals, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
7:30 Milt Hopwood’s Sports Show.
7:50 “Over Shoemaker’s Shoulder,” cartoon drawing. 8:00 Harness Racing from Maywood, sponsored by Fox DeLuxe beer.
WPTZ Channel 3, Philadelphia
9:30 to 2:00 Test Chart.
2:00 INS News Tape, sponsored by Good House Stores.
2:15 Baseball at Shibe Park, Phillies vs. Boston Braves, Claude Haring play-by-play, sponsored by ARCO and Philco.
7:20 INS News Tape, sponsored by Wilf Bros. Appliances.
7:50 NBC program.
8:00 “Pleased to Meet You,” with Roy Neal and celebrity interviews.
8:15 Short subjects.
8:30 “The Coo Coo Ranch,” Western musical.
8:45 Motion picture short.
8:50 NBC Programming.
KSD Channel 5, St. Louis
3:15 Film.
3:25 Reports by Chamber of Commerce on forthcoming television exposition.
3:50 NBC television newsreel.
4:00 Film.
8:30 Tom Pack’s Wrestling at Kiel Auditorium, sponsored by Hyde Park Beer.
W6XAO Channel 2, Los Angeles
9:30 a.m. Test slides and music.
10:00 Film: “Vim, Vigor and Vitamins.”
10:10 Film: “The Value of a Smile.”
10:20-10:45 Test slides.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” test slides and recorded music.
4:00 Film Program for Television Dealers.
8:15 Baseball from Gilmore Field, Hollywood Stars vs. Oakland Oaks.
HOBBY-LOBBY
With Dave Elman; guests
Producer: Wes McKee
Director: Roger Muir
Writer: Elman
30 Mins.; Thursday, 8:30 p.m.
GENERAL FOODS (Young & Rubicam)
WNBT-NBC, N. Y.
One of the chief faults found with Dave Elman's "Hobby-Lobby" show when it toured the various radio networks several years ago was that too many of the hobbies demonstrated needed some visual clarification. In transferring virtually the same package to television, Elman has obtained that visual quality. Whether the same format makes for a good tele show, however, is another matter.
Program, as preemed in the second half of the General Foods slot on WNBT Thursday (3) night, was interesting enough. It will require considerably more polish and production values, though, if it's to hold on as permanent video fare. Evidently believing that the tele medium in and of itself was enough background for the stow, Elman and Young & Rubicam producer Wes McKee seemed to have forgotten that tele presents its own problems. As a result, Elman was often talking before he appeared on screen as he roved from one set to another, some of the guests were left standing bewilderedly idle after they'd finished their stints, etc.
Elman handled himself well before the cameras and, with the aid of his hobbyists, managed to hold the viewers' interest. Show started slowly with a demonstration of old timepieces but gained tempo rapidly as Elman introed a trick typist who made like Bill Robinson's tapping feet and another guy who owned the calico robe in which George Washington died, including some of the alleged Washington blood that stained the robe.
Unable to influence any of its individual member companies to bankroll the show, G-F took it on as an institutional plug. Commercials, consequently, were confined to the opening and closing credits. NBC director Roger Muir handled his end of the work well. Stal. (Variety, July 9)
Pleased To Meet You—With Roy Neal
Reviewed Thursday (3), 8-8:20 p.m. Style—Guest interviews. Sustaining over WPTZ (Philco), Philadelphia.
Radio's familiar pattern of across-the-mike interviews with personalities is transplanted to the video studio with a high degree of effectiveness in this weekly Pleased To Meet You visit. Much measure of the show's success belongs to Roy Neal, mike regular at WIBG here, who brings to the television camera a pleasant personality and an air of informality that makes him a most welcome visitor in your home parlor. Moreover, Neal displays a fine gift of conversational gab, with voice and diction to blend in a manner that makes the onlooker feel more like an insider.
Hand-shakes across a blow-up of the familiar city landmark of William Penn's statue atop the City Hall set the informal stage for tie show. Projecting his personality on the cathode tube, Neal established friendly relationships both with the viewers and studio visitors from scratch and it's all the more to his credit that he generates an even flow of conversation without dominating it. For the 20 minutes, he brought four different persons before the camera, taking each on for about five minutes, and maintained a swift pace that made the visit end all too soon.
No Q-and –A
Neal eschews the dribble associated with most mike interviews and gets right into the meat of the subject matter. And avoiding question-and-answer triteness, he makes it a running conversation. When caught, he presented four diverse and topical subjects. He started off on a serious note, inviting the area rent director to sit beside him in an easy chair to discuss the provisions of the new federal rent bill. He followed with last year's Miss Greater Philadelphia (Ginny Brown), who is coaching this year's contestants for the Miss America beauty pageant. The two assuming a standing position, the gal was able to demonstrate how a queen must strut before the judges.
Back to the easy chairs, Neal next brought on Cy Peterman, war correspondent for the Philadelphia Inquirer just back from a roving assignment across the pond. He talked about his recent junket to Russia without getting into any heavy political controversy, and ended up with a timely piece on the significance of Independence Day. And again contrasting the subjects and subject matter, Neal polished off with the general manager of the local bubble gum outfit, telling about the "blowing bubbles" contest to be held at the park next day. He took time out to synchronize his facial muscles with the off-stage recording of Spike Jones' bubble gum song, polishing off with two kids coming in to blow giant gum bubbles. Maurie Orodenker (Billboard, July 19)
Coo-Coo Ranch
Reviewed Thursday (3) 8:30-8:55 p.m. Style—Hillbilly singing and playing. Produced by Stewart-Jordan Company, Philadelphia. Sustaining over WPTZ (Philco), Philadelphia.
Stewart-Jordan Company, Philly ad agency, produces this weekly excursion into the Western realm with a five-piece vocal and instrumental unit, the Coo-Coo Ranch Hands, who enjoyed a large following in the East before the war. While efforts are made to place them in a production setting, their eye appeal is as feeble as their instrumental and vocal efforts.
The stanza caught had a shy and frightened lad, presumably a "talent scout," calling at the ranch to audition the unit for a New York try-out. Already on the Western scene in their Western garb, the only live wire is the accordion squeezing fem member (Dottie Bates), who calls on four lads (guitar, fiddle, bass and singer) to give forth. They sing and play the familiar sagebrush sagas, but it's only the gal who projects a pleasant and lively personality on the screen, even tho she's not a looker. And save for the bull fiddler, who kicks in with a comedy song and some light mugging abetted by a prop mule, the individual and collective efforts fall flat on the face of the cathode.
While their playing is tolerable, and they contrast the selections as to content and pace, their singing leaves much to be desired. Not helping matters is the fact that the solo singer lacks entirely in vocal quality, with no style or personality to make for song selling.
For those seeking out hillbilly fare, this will have to do only because there is nothing else on the tele tap. And for the others, it's a chance to rest the eyes away from the set for some 25 minutes. Maurie Orodenker (Billboard, July 19)
Television has turned the corner and its success as an entertainment and educational medium is now assured, E. F. McDonald Jr., president of the Zenith Radio corporation, asserted yesterday. McDonald, long a skeptic about the future of television because of the economic problems confronting it, disclosed that his company has fashioned a key which he reported opens the door to a television box office.
This key he calls “phone vision,” a new technique by which television pictures are sent in part thru the air by radio waves and in part thru telephone, or electric power lines. With phone vision, teleset owners will be able to get by radio all standard television shows and, in addition, receive top flight entertainment, such as first-run movies, newsreels, Broadway plays, and major sports spectacles, McDonald said.
“Admission Fees” Possible
For these extras there will be an “admission fee” assessed thru the phone company or possibly public service companies.
Technical Data Withheld
Reports came in yesterday from Elgin that the pictures were received there with fair resolution on a standard teleset, lacking the key. Technical details of the key device are being withheld at this time, McDonald said, however, that phone vision works by splitting the complicated bundle of frequencies that make up a television picture, which can’t be sent over a telephone wire in their entirely and sending certain key frequencies to subscribers over the telephone or power wire. The remaining frequencies are broadcast thru the air in the usual manner.
The device is the brainchild or Dr. Alexander Ellett, head of the company’s research laboratories, formerly of the United States office of scientific development, where he had a important part in devising the war time proximity fuse. Development work was done under the direction of J. E. Brown, chief engineer.
Once wired television is ready (and McDonald expects it in six months or a year) the subscriber will probably call his telephone operator and tell her the program he wishes to see, it was explained. Stations will have sent out notices of available programs on a given day. At the end of the month the subscriber will be billed for programs he has received. (Larry Wolters, Chicago Trib, July 3)
Friday, July 4
WCBS-TV Channel 2, New York
2:15 Baseball at Ebbets Field, Brooklyn Dodgers vs. N.Y. Giants, play-by-play with Bob Edge, sponsored by Post cereals and Ford.
8:30-9:30 July 4th Celebration, Washington Monument, Admiral Chester W. Nimitz, Sen. Henry C. Dworchak and others.
WNBT Channel 4, New York1:00 “Swift Home Service Club” with Tex McCrary and Jinx Falkenberg, and Martha Logan in the Swift Test Kitchen.
1:30 Film shorts.
8:00 “Campus Hoopla” with Clair Bee, coach of the Long Island U. basketball team, sponsored by U.S. Rubber Co.
8:20 “The World in Your Home,” sponsored by RCA.
8:32 July 4th program.
Time Signal sponsored by Benrus.
WABD Channel 5, New York
1:20 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:25 Baseball Double-header from Yankee Stadium, Yankees vs. Washington Senators, play by play with Bill Slater. Pre- and Post-Game spots for Pepsi-Cola.
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” with Bob Emery.
7:30 Film shorts.
8:00 “Ring Grandfather Ring.”
8:30 Ceremonies at the Washington Monument, relayed from WTTG.
9:30 Wrestling from Jamaica Arena, sponsored by American Stores.
One-minute Weather for Sanka Coffee.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs Pittsburgh Pirates, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
7:30 “Telechats,” sponsored by The Fair.
7:45 Short subjects.
8:00 “The Gordons.”
8:15 American anniversary.
8:30 Film, short subjects.
9:00 Boxing at Madison Athletic club, sponsored by Keeley Beer.
WPTZ Channel 3, Philadelphia
9:30 to 1:00 Test Chart.
1:15 Baseball Double header at Shibe Park, Phillies vs. Boston Braves, Claude Haring play-by-play, sponsored by ARCO and Philco.
7:30 INS News Tape, sponsored by Wilf Bros. Appliances.
7:45 Kiddie Kartoon.
8:00 NBC programming.
8:20 Musical short.
8:25 “The Handy Man” with Jack Creamer.
8:40 NBC programming.
KSD Channel 5, St. Louis
1:25 Baseball Double-header at Sportsman’s Field, St. Louis Browns vs. Chicago White Sox, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakeries. W6XAO Channel 2, Los Angeles
9:30 a.m. Test slides and music.
10:00 Film: “Then Comes July 5th.”
10:10 Film: “Bicycling with Complete Safety.”
10:20 Test Pattern.
8:00 Boxing.
KTLA Channel 5, Hollywood
8:00 4th of July Circus and Fireworks From L.A. Coliseum.
Saturday, July 5 WCBS-TV Channel 2, New York
1:50 Baseball at Ebbets Field, Brooklyn Dodgers vs. Boston Braves, play-by-play with Bob Edge, sponsored by Post cereals and Ford.
8:00 CBS Television News with Tom O’Connor.
8:15 Films.
9:00 Water Ballet at the Flushing Ampitheatre.
WABD Channel 5, New York
1:50“Sports Names to Remember,” sponsored by Mouquin Wine.
1:55 Baseball at Yankee Stadium, Yankees vs. Philadelphia A’s, play-by-play with Bill Slater.
Pre- and Post-Game spots from Pepsi-Cola.
WBKB Channel 5, Chicago
4:30 Racing from Arlington Park.
8:00 Harness Racing from Maywood, sponsored by Fox DeLuxe beer.
WPTZ Channel 3, Philadelphia
8:15 INS News Tape, sponsored by Good House Stores.
8:30 Baseball at Shibe Park, Phillies vs. New York Giants, Claude Haring play-by-play, sponsored by ARCO and Philco.
KSD Channel 5, St. Louis
1:25 Baseball at Sportsman’s Field, St. Louis Browns vs. Detroit Tigers, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakeries. 3:30 Film.
3:50 Baseball, Browns vs. Tigers, second game.
8:00 NBC television newsreel.
8:10 Feature film.
KTLA Channel 5, Hollywood
3:00 Tune Up Time.
4:00 Film for Television Dealers.
8:00 Tune Up Time.
8:15 Baseball from Gilmore Field, Hollywood Stars vs Oakland Oaks.
CHICAGO, July 5.—A new showcase plan, by which new video ideas can be tested in the form of programs aired without charge, was inaugurated this week by WBKB, local video station.
Every Tuesday night from now until the plan becomes impractical, the station will offer its facilities without charge to individuals, organizations or advertising agencies for try-out of new shows. Purpose of the plan, station claims, is to open the door to new video talent. Shows must be offered as a package, ready for the cameras and must meet station approval. When accepted, show will be aired at least once, and the originator may invite potential sponsors to view it at the studios.
This week three shows were tried out: (1) An audience participation show, called Look Who's Talking, which presents movie trailers so that studio and home audience can identify stars; (2) The Lights Go Out (see review this section) and (3) Streamliner Time, which originates at Northwestern Station and presents interviews of screen, stage and business notables. (Billboard, July 12)
CHICAGO, July 5.—Three separate and distinct remote sport telecasts from three different localities were programed by WBKB Chi video station Saturday before last. Reinald Warrenrath, station special events director, claims that this schedule, three distinct shows from three different locations in one day, constitutes a national record, the first time it had been done.
Three shows were: Ball game from Wrigley Field in the afternoon; racing from Arlington Park in the late afternoon and evening and harness racing from Maywood Park at night.
To chalk up this record, WBKB used three field directors, four cameramen and six engineers. The baseball game crew was under the direction of Don Meier, while the two race shows were directed by Don Cook.
While one crew, using two cameras that are kept at Wrigley Field, did the ball game, others were setting up equipment at Arlington, where two other cameras and truck remote material were used. Immediately after the Arlington races were over at 5:15, the crew raced from there 12 miles to Maywood Park and set up the equipment used at Arlington. From Maywood the station started telecasting at 8 p.m. In the meantime some of the staff which worked at the ball game left at the end of the game around 4 p.m. and went across town and south to Maywood Park, where they assisted in the night show. One of the most remarkable parts about this schedule, it is said, was work to be done by engineers under the direction of Dick Shapiro, who had to assemble equipment at Arlington, get it adjusted to send a good signal, then tear it all down and go thru the same routine at Maywood and finally tear it all down again and truck it back to the station at night. (Billboard, July 12)
HOLLYWOOD, July 5.—Don Lee teleoutlet, W6XAO, added a second station to its newsreel exchange roster last week, with first shipment of 400 feet to General Electric's WRGB, Schenectady, N.Y. Don Lee video chief, Harry Lubcke, said station will continue to send important news clips to the G.E. station as well as to Columbia Broadcasting System's (CBS) WCBS-TV in New York.
Lubcke's plan is to build an interchangeable library of news clips whereby Eastern teleoutlets will service Don Lee with news shots while W6XAO would cover West Coast news events. Don Lee has refused G.E.'s offer to pay for service, choosing instead to sit tight and wait for reciprocal news clips.(Billboard, July 12)
Sunday, July 6
WCBS-TV Channel 2, New York
1:50 Baseball at Ebbets Field, Brooklyn Dodgers vs. Boston Braves, play-by-play with Bob Edge, sponsored by Post cereals and Ford.
7:30 Film: “Last of the Mohicans,” part eight of serial.
7:50 Film: Children’s film short.
8:00 News highlights.
8:10 Cloisters Museum, Fort Tryon Park.
8:45 Mystery film.
WNBT Channel 4
8:00 “Ringside” with Tex and Jinx,” filmed show sponsored by Ipana/Minit-Rub.
8:20 “Party Line” with Bert Parks, sponsored by Ipana toothpaste and Ingram’s Shaving Cream.
8:50. Film shorts.
9:00 Borden Supper Club, Patricia Bright, impersonator; Tommy Wonder, dancer; Wally Boag.
9:20 Film shorts.
9:30 American song—“John Paul Jones.”
WABD Channel 5, New York
1:55 “Sports Names to Remember,” sponsored by Mouquin Wine.
2:00 Baseball at Yankee Stadium, Yankees vs. Philadelphia A’s, play-by-play with Bill Slater.
Pre- and Post-Game spots from Pepsi-Cola.
WBKB Channel 5, Chicago
8:30 Midget Auto Races at Soldier Field.
WPTZ Channel 3, Philadelphia
2:00 INS News Tape, sponsored by Good House Stores.
2:15 Baseball at Shibe Park, Phillies vs. New York Giants, Claude Haring play-by-play, sponsored by ARCO and Philco.
7:45 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 NBC programming.
KSD Channel 5, St. Louis
8:00 News comment by Dr. Roland G. Usher, "Significant Dates in American History." 8:10 Film show at 8:10.
8:30 Frank Eschen's Municipal Opera Preview.
8:50 Feature film.
[Note: previous day’s Post-Dispatch listed the following: 8:00 Film. 8:20 Moolah Temple Shriners Circus at Public Schools Stadium.]
KTLA Channel 5, Hollywood1:30 Baseball Double Header at Gilmore Field, Hollywood vs Oakland.
8:30 Cartoon Comedy.
8:40 Shopping at Home with Keith Hetherington and Harrise Brin.
8:50 Cartoon Show.
9:00 “Hits and Bits,” Variety Show with Dick Lane.
BORDEN CLUB
With Wally Boag, Lisa Kirk, Patricia Bright, Dominicans; Jack Jackson, announcer
Producer: Garth Montgomery
Director: Fred Coe
Set: Bob Wade
30 Mins.; Sunday (6), 9 p.m.
BORDENS (Kenyan & Eckhardt)
WNBT-NBC, N. Y.
First in the new series of Sunday night Borden shows on WNBT, "Borden Club" presages good summer ogling for regular televiewers. Teeoff, a variety show, is to be followed by a film program, a marionette show and a half-hour drama, all part of the extensive experimentation in tele being worked out by the Kenyon and Eckhardt ad agency for Bordens.
Preem performance was patterned along the lines of similar variety programs but evidenced superior production and direction and was also blessed with excellent talent, including Wally Boag and his rubber balloons, songstress Lisa Kirk, Patricia Bright and her satires and the Dominicans, Spanish dance team. Show opened cleverly with the cameras trained on a bunch of autograph-hunters collected outside the Borden supper club and the announcer trying to push his way through to interview the celeb. It turned out, naturally, to be Elsie, in marionette form this time, who introed the new show.
Scene then dissolved into the club's interior, with the crowded tables indicating that every bit of space in the small NBC studio was occupied. Set offered a natural for the talent presentation, with Boag acting as emcee and taking the first crack at the entertainment with his own act, in which he makes figures out of the balloons. Agency producer Garth Montgomery and NBC director Fred Coe rate plaudits for the way they kept their acts moving by giving them some "business" to do, such as moving from table to table, etc.
Talent, all w.k. nitery personalities, was fine. Miss Kirk seemed perfectly at home before the cameras in a standout rendition of "Penthouse Serenade." Miss Bright came off very well with her zany impressions of Hildegarde and Katharine Hepburn, even though she was forced to work mainly without benefit of music. Dance team of the Dominicans shone in an authentic Spanish number.
Coe did a nice job of manipulating his cameras through the crowded studio to present a variety of shots. Commercial, plugging Lady Borden's Ice Cream, tied in neatly with the show's format. Bob Wade's single set was good. Stal. (Variety, July 9)
Monday, July 7
8:00 Film: “Call of the Prairie” with Bill Boyd (Paramount, 1936).
9:00 Esso Reporter, newsreel narrated by Paul Alley.
9:10 Short Subjects or Feature film: “It Happened in Orleans” (aka “Rainbow on the River”) with Louise Beavers, Benita Hume, Eddie Anderson and Bobby Breen (RKO, 1936).
WABD Channel 5, New York
7:00 “Small Fry Club” hosted by Bob Emery, sponsored by American Pipe Cleaning.
7:30 Film shorts.
8:30 Know Your New York.
8:45 Amateur Boxing at Jamaica Arena, sponsored by Winston Television.
One-minute Weather for Sanka Coffee.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:45 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 NBC programming.
KSD Channel 5, St. Louis
3:00 News and picturescast.
3:15 Film.
3:25 Demonstration of television makeup, John Eppensteiner.
3:50 Film.
4:00 Man On the Street, Frank Eschen, m.c.
4:30 Film.
5:00 Sign Off.
8:00 Man On the Street program.
8:20 Film.
8:30 Sports Closeups, Harry Caray and Gabby Street, sponsored by Griesedieck Brothers Brewery.
8:50 Feature Film.
W6XAO Channel 2, Los Angeles
8:00 Test slides and music.
8:25 Wrestling from the Hollywood Legion Auditorium: George Becker vs. Danny McShain (world light heavyweight champ), Pete Petersen vs. Tony Morelli, Karol Krauser vs. Jack Terry, Dick Trout vs. Jimmy Lott and John Pretoria vs. Ivan Kamaroff.
KTLA Channel 5, Hollywood
3:00 “Tune-up Time,” Test slides and recorded music.
4:00 Film for Television Dealers.
8:00 “Tune-up Time,” Test slides and recorded music.
8:30 Cartoon Comedy.
8:40 Short Subject.
9:00 Feature Picture.
Tuesday, July 8 WABD Channel 5, New York City
7:00 “Small Fry Club” hosted by Bob Emery.
7:30 “Act It Out,” game show.
8:00 Western Feature, sponsored by Chevrolet.
9:00 Boxing at Jerome Arena.
One-minute Weather for Sanka Coffee.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:45 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 Film cartoon.
8:10 Musical short.
8:20 Feature film.
W6XAO Channel 2, Los Angeles
8:30 a.m. Test slides and music.
10:00 “Queen For a Day.”
10:30-10:45 Test slides and music.
KTLA Channel 5, Hollywood
2:30 Baseball from Wrigley Field, Los Angeles Angels vs. Hollywood Stars.
8:00 “Tune-up Time,” Test slides and recorded music.
8:30 Have Fun doing the Square Dance.
WBKB, the Balaban and Katz television station, is off the air for a fortnight to install a new, higher antenna to improve its pictures.
Meanwhile, W9XZV, the Zenith Radio corporation’s experimental video station, has come on the air 12 hours daily—from 10 a. m. to 10 p. m. — to demonstrate the company’s new pay-as-you-go television idea, which it calls “phone vision.” This system was announced July 3.
But as things stand now, owners of home television receivers can only see the scrambled pictures as they will appear without the key to a device required to put the pictures into proper focus. However, crowds yesterday were watching both the hashed up pictures and the clear ones in receivers placed side by side at Zenith’s show room at 680 N. Michigan av.
Potential Box Office
The clear pictures in the one receiver are made possible by sending the missing portions of the pictures by telephone wire, while the larger parts of the images are sent thru the air. Thus, Zenith argues, since a phone vision unit is required to make the pictures acceptable, television now has a potential box office thru which the movies and the stage can collect from televiewers for the privilege of seeing their slows.
Yesterday televiewers called and stated that the demonstration would be more convincing to home viewers if, instead of showing the scrambled pictures, the station would alternate every few minutes, showing pictures as they appear when sent out by a standard television transmitter, without recourse to phone circuits, and then showing them “loused up.” Thus viewers at home might have some basis by comparing the pictures and evaluating the Zenith development.
Phone Company Reserves Comment
Representatives of the telephone company were reserving comment yesterday on the potentialities of the system until they have had an opportunity to study the problems raised by it. Representatives of New York television stations, while declining comment, indicated they would proceed with their present arrangements of “no charge programs.” (Larry Wolters, Chi. Trib., July 8)
Washington, July 8.—WMAL, ABC outlet here, has tied up both Georgetown and George Washington Universities and will televise their complete schedule of home football games this fall. Image orthicon cameras will be used.
There will be no conflict in the home schedules since, when both teams are playing in D. C. the same weekend, one is scheduled for Friday night and the other for a Saturday matinee. It will be the first football televising in Washington. (Variety, July 9)
HOLLYWOOD.—Hollywood's Academy of Television Arts and Sciences (ATAS) re-elected Edgar Bergen president for a six-month term at the Academy meeting (8).
Other officers elected included: Ray Monfort, first vice-president; Earl Ebi, second vice-president; Don McNamara, treasurer; Gayle Gitterman, corresponding secretary; Miriam Lane, recording secretary; Barbara Furse, secretary to treasurer, and Dr. Ferenz Fodor, academy secretary..(Billboard, July 12)
Wednesday, July 9
WNBT Channel 4, New York
7:30 “Kraft Television Theatre” presents “To The Ladies,” sponsored by MacLaren’s Imperial Cheese.
8:30 “In the Kelvinator Kitchen” with Alma Kitchell. Relayed to WTTG (DuMont) Washington.
WABD Channel 5, New York
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” with Bob Emery.
7:30 “Swing Into Golf” with Ernest Jones and Gloria Anderson.
7:45 Film shorts.
8:00 Village of Vision.
8:30 Film shorts.
8:45 Boxing at Jamaica Arena, Freddie Menna vs Richie Orange, eight rounds; Orlando Fernandez vs. Joe Lucas, six rounds; Ed White vs. Mike Seitro, six rounds, sponsored by American Stores.
One-minute Weather for Sanka Coffee.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:30 INS News Tape, sponsored by Wilf Bros. Appliances.
7:45 Sports Scrap Book with Stony McLinn and Bill Campbell.
8:00 Musical short.
8:10 “Record Shop” with Maxine Baxter.
8:30 NBC programming.
8:45 Feature motion picture.
W6XAO Channel 2, Los Angeles
8:30 a.m. Test slides and music.
10:00 “Queen For a Day.”
10:30-10:45 Test slides and music.
KTLA Channel 5, Hollywood
3:00 “Tune-up Time,” Test slides and recorded music.
4:00 Film for Television Dealers.
4:30 “Your Town— Los Angeles presents”
8:30 Wrestling from Olympic Auditorium: Ernie and Emil Dusek vs. George and Bobby Becker, Vicente Lopez vs. Chris Zaharias, Tom Zaharias vs. Jack Kennedy, Reginald Siki vs. Lee Henning, Leo Demetral vs. Hans Von Bussing.
GROUND was broken Wednesday [9] for television studios of WFIL-TV Philadelphia. The building will be "the most modern in the country to be built especially for television," according to station officials.
Participating in the ground-breaking ceremonies were Walter H. Annenberg, publisher of the Inquirer, which owns the station; Joseph First, vice president of the newspaper; Roger W. Clipp, general manager of WFIL; Kenneth W. Stowman, WFIL's television director; Louis E. Littlejohn, chief engineer of the station, and John Furlow, architect, who designed the new building.
Site of structure is on the west side of Philadelphia Arena, 46th and Market Sts., which was recently purchased by Triangle Publications Inc., parent organization of the Inquirer and WFIL. The Arena houses ice hockey, ice shows, fights, rodeos, and other sports and amusement events. (Broadcasting, July 14)
Thursday, July 10
WCBS-TV Channel 2, New York
1:20 Baseball Double-header at Ebbets Field, Brooklyn Dodgers vs. Chicago Cubs, play-by-play with Bob Edge, sponsored by Post cereals and Ford.
8:00 CBS Television News with Douglas Edwards, sponsored by Gulf.
8:15 Quickie Quiz.
8:20 Feature Film.
WNBT Channel 4, New York
7:50 Television Newsreel.
8:00 “Author Meets the Critics,” sponsored by Maxwell House Coffee (debut).
8:30 “Hobby Lobby” with Dave Elman, sponsored by General Foods.
9:00 “You Are an Artist” with John Gnagy, sponsored by Gulf Oil.
9:10 Baseball at the Polo Grounds, Giants vs. St. Louis Cardinals, Bob Stanton play-by-play.
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” with Bob Emery, sponsored by Fisher Baking.
7:30 Alber-Dahlman Productions present “Birthday Party” with Uncle Bill Slater.
8:00 Feature Film: “Back Door to Heaven” with Patricia Ellis, Stu Erwin and Jimmy Lydon. (Paramount, 1939).
One-minute Weather for Sanka Coffee.
WPTZ Channel 3, Philadelphia
9:30 to 1:00 Test Chart.
1:00 INS News Tape, sponsored by Good House Stores.
1:15 Baseball Double header at Shibe Park, Phillies vs. Pittsburgh Pirates, Claude Haring play-by-play, sponsored by ARCO and Philco.
7:35 INS News Tape, sponsored by Wilf Bros. Appliances.
7:50 NBC program.
8:00 “Pleased to Meet You,” with Roy Neal and celebrity interviews.
8:15 Short subjects.
8:30 “The Coo Coo Ranch,” Western musical.
8:45 Motion picture short.
8:50 NBC Programming.
KSD Channel 5, St. Louis
3:00 News and Views.
3:15 N.B.C. television newsreel.
3:25 Charlotte Nixon, soprano.
3:35 Film.
3:45 Man On the Street.
4:00 Film.
8:00 N.B.C. television newsreel.
8:10 Film.
8:25 Baseball at Sportsman’s Park, St. Louis Browns vs. New York Yankees, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakeries. W6XAO Channel 2, Los Angeles
8:30 a.m. Test slides and music.
10:00 “Queen For a Day.”
10:30-10:45 Test slides and music (for receiver installation purposes).
KTLA Channel 5, Hollywood
3:00 “Tune-up Time,” Test slides and recorded music.
4:00 Film for Television Dealers.
8:00 Baseball from Wrigley Field, Los Angeles Angels vs. Hollywood Stars.
AUTHOR MEETS THE CRITICS
With John K. M. McCaffery, Dr. Maryiana Farnham, Eugene O'Neill, Jr., Eloise McElhone, Martin Stone, others
Director: Fred Coe
Producer: Herb Leder
30 Mins.; Thurs., 8 p.m.
MAXWELL HOUSE COFFEE (Benton & Bowles)
WNBT, N. Y.
For anyone who has enjoyed listening to this program, seeing it as well simply makes it a good 50% more entertaining. Viewer discovers, for instance, that Eugene O'Neill, Jr., sports a Van Dyke. And how would, one know, simply listening, how fetching Eloise McElhone (of "Leave It to the Girls") is in an off-the-shoulder dress? Or that Dr. Maryiana Farnham, author of "Modern Woman: The Lost Sex," is a rather severe looking specimen of her sex who dresses in the severe garb it seems to behoove a woman doctor to wear?
Wisely, the tele version has been given a living-room setting (save for moderator McCaffery's businesslike desk), which gives a viewer the feeling of being a silent member of the circle. It would be better, however, if the participants sat back in a more relaxed position, as friends would at home. In the preem stanza last week (10) they were leaning forward, edge-of-chairish, all the time. Also, McCaffery seemed to be seated too far away from the others. These, however, are minor points.
Show was considerably gimmicked, but to good effect. It opened with a Mrs. Wooton identifying herself as a housewife and parttime tele actress and saying she didn't think women were the lost sex. Camera then picked up Mrs. McWeeney, a Rye housewife, who said ditto. McCaffery's intro followed. Monotony of camera shots switching from one participant to another in ensuing discussion was relieved by injection of two enacted scenes and reproduction of a Life mag pix layout to illustrate McCaffery's comments on Dr. Farnham's book.
McCaffery worked hard at needling the author and crix into lively debate without, in this case, too much response except from the animated and articulate Miss McElhone. Effect of McCaffery's technique is to make the session airy and bright, but not too seriously concerned with the subject at hand, which constitutes a fault with serious-minded viewers. An inherent weakness of the show, of course, is that, traveling off-the-cuff as it does, it is dependent in part each week on the uncertain ability of its guest authors to fence well verbally. And authors, though they may be keen thinkers and writers, aren't always first-rate spontaneous talkers. This is not to say that Dr. Farnham couldn't speak well on her subject, but it was obvious that she found it hard to treat the subject in a light vein.
The crix, of course, can be handpicked for known ability. Since the aim of the stanza in question seemed to be to toy with rather diagnose the femme problem, Miss McElhone fitted in nicely. O'Neill, however, was a disspirited critic—or rather, defender—of the book. He appeared to be rather uninterested in the whole subject and sitting in on it just to be polite.
Packager Martin Stone seems to have joined his show's cast as a permanent fixture. He came into view (he was sitting beside McCaffery all the time) in the windup to announce next week's attraction.
Maxwell House commendably confined itself to one commercial, albeit a little dragged out, featuring a coffee taster at his revolving table sipping various grades of brew and fingering trays of coffee beans as he explains mixtures used in the MH blend. Idea is effective. Taster said, "Good to the last drop"—but didn't turn his cup up. Doan. (Variety, July 16)
Friday, July 11
WCBS-TV Channel 2, New York
8:15 Baseball at Ebbets Field, Brooklyn Dodgers vs. Chicago Cubs, play-by-play with Bob Edge, sponsored by Post cereals and Ford.
1:00 “Swift Home Service Club” with Tex McCrary and Jinx Falkenberg, and Martha Logan in the Swift Test Kitchen.
1:30 Baseball Double-header from the Polo Grounds, N.Y. Giants vs. St. Louis Cardinals, play-by-play with Bob Stanton.
8:00 “Campus Hoopla” with Clair Bee, coach of the Long Island U. basketball team.
8:20 “The World in Your Home,” sponsored by RCA.
8:30 “Gillette Cavalcade of Sports”: Boxing from Madison Square Garden. Georgie Abrams vs. Steve Belloise, middleweight, ten rounds; Ray Salas vs. Joey Carkido, lightweight, eight rounds.
Time Signal sponsored by Benrus.
WABD Channel 5, New York
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” with Bob Emery.
7:30 Film shorts.
8:00 Albert-Dahman Productions present “Doorway to Fame.”
8:30 “The Magic Carpet” by Bud Gamble, sponsored by Alexander Smith Carpets.
8:45 Wrestling from Jamaica Arena, sponsored by American Stores.
One-minute Weather for Sanka Coffee.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:30 INS News Tape, sponsored by Wilf Bros. Appliances.
7:45 Kiddie Cartoon.
8:00 NBC programming.
8:20 Musical short.
8:25 “The Handy Man” with Jack Creamer.
8:40 NBC programming.
KSD Channel 5, St. Louis
4:55 Baseball at Sportsman’s Park, St. Louis Browns vs. New York Yankees, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakeries. 8:30 Film.
W6XAO Channel 2, Los Angeles
8:30 a.m. Test slides and music.
10:00 “Queen For a Day.”
10:30-10:45 Test slides and music (for receiver installation purposes).
8:00 p.m. Test slides and music.
8:25-11:00 Boxing from the Hollywood Legion Auditorium, Luis Castillo vs Jorge Sanchez.
KTLA Channel 5, Hollywood
3:00 “Tune-up Time,” Test slides and recorded music.
4:00 Film for Television Dealers.
8:00 Baseball from Wrigley Field, Los Angeles Angels vs. Hollywood Stars.
RECRUITING by television was started July 11 by U. S. Navy when it presented “Bill’s Best Bet” over WABD New York, Du Mont television station. A comical skit, program is first of its kind to be written, produced and acted by Navy personal for television. Show was written and produced by Lt. Commander Gene Soares, USNR, formerly with WSPD Toledo. He was assisted by Chief Quartermaster Joseph M. Andrachik, USN, who is in charge of radio publicity for New York Navyu Recruiting Station. (Broadcasting, July 28)
Saturday, July 12 WCBS-TV Channel 2, New York
1:20 Baseball Double-header at Ebbets Field, Brooklyn Dodgers vs. Chicago Cubs, play-by-play with Bob Edge, sponsored by Post cereals and Ford.
8:00 CBS Television News with Tom O’Connor.
8:10 Documentary Film.
9:00 Water Ballet at the Flushing Ampitheatre, pool and stage entertainment.
WNBT Channel 4, New York
1:25 Baseball Double-header from the Polo Grounds, N.Y. Giants vs. St. Louis Cardinals, play-by-play with Bob Stanton.
8:00 Mellon Art Gallery, Washington, shadow-play of the painting “St. George and the Dragon” by Raphael, relayed from WBNW.
8:30 Feature film.
WPTZ Channel 3, Philadelphia
1:30 INS News Tape, sponsored by Good House Stores.
1:45 Baseball at Shibe Park, Phillies vs. Pittsburgh Pirates, Claude Haring play-by-play, sponsored by ARCO and Philco.
KSD Channel 5, St. Louis1:25 Baseball at Sportsman’s Park, St. Louis Browns vs. New York Yankees, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakeries. 3:50 Second baseball game.
8:00 N.B.C. Television Newsreel.
8:10 Feature Film: “Exile Express” with Anna Sten, Alan Marshall and Byron Foulger (Grand National, 1939).
KTLA Channel 5, Hollywood
2:00 “Tune-up Time,” Test slides and recorded music.
2:30 Baseball from Wrigley Field, Los Angeles Angels vs. Hollywood Stars.
8:00 “Tune-up Time,” Test slides and recorded music.
8:30 Cartoon Comedy.
8:40 Short Subject.
9:00 Western Feature Picture.
Sunday, July 13
WCBS-TV Channel 2, New York
1:50 Baseball at Ebbets Field, Brooklyn Dodgers vs. Cincinnati Reds, play-by-play with Bob Edge, sponsored by Post cereals and Ford.
7:30 Film: “Last of the Mohicans,” part nine of serial.
7:50 Film: Children’s film short.
8:00 Fashion show.
8:30 Mystery film.
WNBT Channel 4
3:00 Baseball from the Polo Grounds, N.Y. Giants vs. Pittsburgh Pirates, play-by-play with Bob Stanton.
8:00 “Ringside” with Tex and Jinx,” filmed show sponsored by Ipana/Minit-Rub.
8:20 “Party Line” with Bert Parks, sponsored by Ipana toothpaste and Ingram’s Shaving Cream.
8:50. Film shorts.
9:00 Borden Supper Club, “Telecuriosities.”
WPTZ Channel 3, Philadelphia
2:00 INS News Tape, sponsored by Good House Stores.
2:15 Baseball at Shibe Park, Phillies vs. St. Louis Cardinals, Claude Haring play-by-play, sponsored by ARCO and Philco.
7:45 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 NBC programming.
KSD Channel 5, St. Louis
8:00 Commentary by Roland G. Usher on "The Location of European Resources in Relation to the Marshall Plan."
8:10 Film show.
8:30 Frank Eschen's preview of the Municipal Opera production.
9:00 Art Museum program.
KTLA Channel 5, Hollywood
1:30 Baseball Double Header at Wrigley Field, Hollywood Stars vs. Los Angeles.
8:30 Cartoon Comedy.
8:40 “Shopping at Home” with Keith Hetherington and Harrise Brin, presented by leading Los Angeles Stores.
8:55 Cartoon Show.
9:00 “Hits and Bits,” Variety Show with Dick Lane.
Prank, radio's "King of Mystery,” will supervise a complete magic show to be televised tomorrow [13] at 8 p.m. over the Paramount station KTLA on Bronson Ave. and Melrose. Highlight of the broadcast which will be an actual “murder” for the first time on the air. (Hollywood Citizen-News, July 12).
Monday, July 14
WCBS-TV Channel 2, New York
3:20 Baseball at Ebbets Field, Brooklyn Dodgers vs. Cincinnati Reds, play-by-play with Bob Edge, sponsored by Post cereals and Ford.
WNBT Channel 4, New York
3:25 Baseball from the Polo Grounds, N.Y. Giants vs. Pittsburgh Pirates, play-by-play with Bob Stanton.
8:00 Esso Reporter, newsreel narrated by Paul Alley.
8:10 Feature film.
9:10 Trotting Races, Westbury, L.I.
10:00 NBC Newsreel.
WABD Channel 5, New York
7:00 “Small Fry Club” hosted by Bob Emery, sponsored by American Pipe Cleaning.
7:30 “Parents Please” with Mrs. Bess B. Lane (debut).
8:00 Film shorts.
8:30 Know Your New York.
8:45 Amateur Boxing at Jamaica Arena, sponsored by Winston Television.
One-minute Weather for Sanka Coffee.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:45 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 NBC programming.
8:30 Baseball at Shibe Park, Phillies vs. Cincinnati Reds, Claude Haring play-by-play, sponsored by ARCO and Philco.
KSD Channel 5, St. Louis
3:00 News and Views.
3:15 Film.
3:25 Public school playground children's handicraft program.
3:50 Film.
4:00 Man on the Street, with Frank Eschen as m.c.
4:30 Film.
8:00 Man on the Street program.
8:20 Film.
8:30 Sports Closeups at 8:30 with Harry Caray and Gabby Street. Miss Kathryn Fellmuth, champion bowler, and Ned Day, will demonstrate bowling technique and devices of use to bowlers. Sponsored by Griesedieck Brothers Brewery.
8:50 Film show.
9:10 St. Louis square dancers group in "Swing Your Partner."
W6XAO Channel 2, Los Angeles
6:30 Test slides and music.
8:25 Wrestling from Hollywood Legion Auditorium, Ernie and Emil Dusek vs. Chris and Tom Zaharias, Bobby Becker vs. Bobby Burns; Leo Demetral vs. Jack Pinto.
KTLA Channel 5, Hollywood
3:00 “Tune-up Time”, slides, recorded music.
4:00 Film program for television dealers.
8:00 Water Carnival (surf board ballet, canoe waltzing, comedy swimming, fancy diving, canoe racing, sea horse race) from North Hollywood municipal park.
PARENTS, PLEASE!
With Jim Daly, Helen Marcy, Patsy Coogan; Mrs. Bess B. Lane, moderator
Director: Miriam Tulin
30 Mins.; Monday (14), 7:30 p.m.
Sustaining
WABD-DuMont, N. Y.
This show, slotted in DuMont's Monday night showcase time for the benefit of potential sponsors, offers an interesting idea in the way of public service programs. Well-developed and well-enacted, it still faltered somewhat in a too slow pace and in the obvious way it presented its problem. More hep writing of future scripts and a shot in the arm to speed it up and it would be a good bet for any bankroller.
Show, packaged by Video Associates, attempted to depict for viewing parents the simple problem of how to make their kids go to bed on time. Group of actors, comprising a husband, wife and moppet daughter, first dramatized the incorrect way of handling the situation. Studio audience was then invited to comment on and correct the technique and the corrections were then included in a repeat of the skit. Mrs. Bess B. Lane, member of the N. Y. State Board of Regents on parent education, introed the problem and led the between-skits discussion.
Although the actors went through their paces nicely under the capable guidance of director Miriam Tulin, the initial skit lost interest through lack of any subtlety. Some parents may bat their kids' brains in it the kids don't want to go to bed, as the script implied, but if they do, they know they're wrong and a tele show isn't going to set them right. In the same way. the revised technique used in the second skit was too much sweetness and light. A happier medium between the two would have served better for both.
Cast was good. Jim Daly, of the current "Born Yesterday" legiter, looked and acted the part of the father, and Helen Marcy made out neatly as the mother. Patsy Coogan was competent and not too precocious as the child. Mrs. Lane, however, was too saccharine in her approach to be fully appreciated. Miss Tulin's camera direction was good for the most part, except for the fewinstances in which she missed the cue in picking up a member of the studio audience who was speaking at the time. Stal. (Variety, July 16)
Tuesday, July 15 WNBT Channel 4, New York
8:00 Television newsreel.
8:10 Film shorts.
8:40 Baseball from the Polo Grounds, N.Y. Giants vs. Chicago Cubs, play-by-play with Bob Stanton.
WABD Channel 5, New York City
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” hosted by Bob Emery.
7:30 “Act It Out,” game show.
8:00 Western Feature, sponsored by Chevrolet.
9:00 Boxing at Jerome Arena, Danny Bartfield vs. Harry Hintlian, eight rounds, sponsored by Teldisco.
One-minute Weather for Sanka Coffee.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
8:15 INS News Tape, sponsored by Wilf Bros. Appliances.
8:30 Baseball at Shibe Park, Phillies vs. Cincinnati Reds, Claude Haring play-by-play, sponsored by ARCO and Philco.
W6XAO Channel 2, Los Angeles
8:30 a.m. Test slides and music.
10:00 “Queen For a Day.”
10:30-10:45 Test slides and music (for receiver installation purposes).
KTLA Channel 5, Hollywood
2:30 Baseball from Wrigley Field, Los Angeles Angels vs. San Francisco Seals.
3:00 “Tune-up Time,” slides, recorded music.
8:30 World Inventors’ Exhibition from the Pan Pacific Auditorium.
For those who missed the first-hand demonstration of the News flying saucer test, which took place yesterday afternoon [15] from the roof of The News building, television station WNBT released pictures of the experiment on its newsreel period last night at 8. To explore the idea of heavenly saucers, the News sent up helium-filled balloons with target kites attached. On our television screen, with a stretch of the imagination and a good deal of squinting we decided the kites might be taken for saucers. (Penny Stevens, Daily News, July 16)
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