August 1947 Part 2

The musicians’ czar, James C. Petrillo, knew not to fool around with America’s veterans.

At the end of August 1947, his two-plus-year ban on live music on television was still in effect. But just as he temporarily lifted it for an Easter service (Petrillo wasn’t going to fool around with God, either), he did the same for the broadcast of an entertainment spectacular at the Legion Convention in New York City.

A Sugar Ray Robinson boxing bout was also part of the legionnaire affair. It wasn’t much of a fight. Robinson knocked out his opponent just after the minute mark of the first round.

Another special sports highlight on television at the end of August 1947 was the Davis Cup.

In studio, the radio show “Leave It To The Girls” jumped to TV. Again, networks didn’t have seasons (fall or otherwise) yet. Shows appeared and disappeared at any time during the year.

Additional stations were getting closer to getting on the air. WBAL-TV Baltimore was about to show off its new studios, while trade magazines showed off WBZ-TV’s mobile unit. Neither would provide viewers with a regular schedule in 1947.

Below are schedules, news items and a few programme reviews.

Sunday, August 17
WCBS-TV Channel 2, New York

1:45 Test Pattern, time signals, music.
2:30 Wightman Cup Tennis Matches, Forest Hills, N.Y., call by Vincent Richards.
7:15 Test Pattern, time signals, music.
8:00 “The Week in Review,” news highlights.
8:10 Feature film: “Death From a Distance” with Russell Hopton, Lola Lane, George F. Marion, Sr. (Invincible, 1935).
WNBT Channel 4
8:00 “Ringside” with Tex and Jinx,” filmed show sponsored by Ipana/Minit-Rub.
8:20 “Party Line” with Bert Parks, sponsored by Ipana toothpaste and Ingram’s Shaving Cream.
8:50 Film Shorts. 9:00 Borden Supper Show.
9:20 Feature film.
WABD Channel 5, New York
1:45 Test Pattern.
1:55 “Sports Names to Remember,” sponsored by Mouquin Wine.
2:00 Baseball at Yankee Stadium, Yankees vs. Boston Red Sox, play-by-play with Bill Slater.
WPTZ Channel 3, Philadelphia
1:00 INS News Tape, sponsored by Good House Stores.
1:20 Baseball Double header at Shibe Park, Phillies vs. Brooklyn Dodgers, Claude Haring play-by-play, sponsored by ARCO and Philco.
7:45 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 NBC programming.
WBNW Channel 4, Washington
6:00 Test Pattern; 8:00 NBC.
WTTG Channel 5, Washington
1:20 Baseball at Griffith Stadium, Senators vs. Philadelphia Athletics, play-by-play with Bob Wolff.
KSD-TV Channel 5, St. Louis
8:00 Commentary by Dr. Roland G. Usher, "Ceylon and the British Lifeline to Asia".
8:15 Film show.
8:30 Preview by Frank Eschen of Muny Opera production of "Show Boat".
8:50 Film.
9:00 Hobby Corner, J. A. Long.
9:20 Film.
9:30 Songs by Knight MacGregor, baritone.
9:40 Concert by the Swiss Ladies Chorus of St. Louis.
KTLA Channel 5, Hollywood
1:30 Baseball Double Header at Gilmore Field, Hollywood Stars vs. Los Angeles Angels.
3:30 Films.
8:30 Cartoon comedy.
8:40 “Shopping at Home” with Keith Hetherington and Harrise Brin, presented by leading Los Angeles Stores.
8:55 Cartoonews.
9:00 “Hits and Bits,” Variety Show with Dick Lane.

The first of a series of television programs, sponsored by the Farmers Museum of Cooperstown, will be presented over WRGB on Sun., 17. Dr. Louis Jones, director of the museum, plans to be present to participate in the inaugural show.
The first program will feature the art of spinning. Display of museum pieces, the television audience will be shown by an expert the art how flax is made of thread and then into cloth.
The Cooperstown museum is widely known as one of the best equipped in this part of the country. (Schenectady Gazette, Aug. 15)

Monday, August 18
WCBS-TV Channel 2, New York
1:05 Test Pattern, time signals, music.
1:50 Baseball at Ebbets Field: Brooklyn Dodgers vs. St. Louis Cardinals, play-by-play with Bob Edge, sponsored by Ford and Post Cereals.
7:35 Test Pattern, time signals, music.
8:20 Baseball at Ebbets Field, Playoff of Dodgers-Cardinals dispute game.
WNBT Channel 4, New York
8:00 Esso Reporter, newsreel narrated by Paul Alley.
8:10 Film shorts.
8:40 Trotting Races from Roosevelt Raceway, Westbury, L.I.
9:40 NBC Television Newsreel.
WABD Channel 5, New York
3:00 INS News, music and Test Pattern.
6:45 News from Washington with Walter Compton.
7:00 “Small Fry Club” hosted by Bob Emery, sponsored by American Pipe Cleaning.
7:30 Film shorts.
8:15 Know Your New York.
8:30 “Sports Names to Remember,” sponsored by Mouquin Wine.
8:40 Baseball at Yankee Stadium, Yankees vs. N.Y. Giants exhibition game, play-by-play with Bill Slater.
WBKB Channel 5, Chicago
8:30 Wrestling from Midway Arena.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:45 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 NBC programming.
WFIL-TV Channel 6, Philadelphia
1:00-3:00 and 7:30-9:00 Test Pattern.
WBNW Channel 4, Washington
4:00 Test Pattern; 8:00 NBC.
WTTG Channel 5, Washington
2:50 Baseball at Griffith Stadium, Senators vs. Philadelphia Athletics Benefit Game; 6:45 News, Walter Compton; 7:00 DuMont; 7:30 Step ‘n’ Fetch It; 7:45 "Swing Hostess," Martha Tilton, Charles Collins; 9:00 The Music Album; 9:15 Film Shorts; 9:30 Step 'n’ Fetch It.
KSD-TV Channel 5, St. Louis.
3:00 News and Views.
3:15 Film.
3:25 American Legion Auxilary Chorus.
3:40 Film.
4:00 Man on the Street, Frank Eschen, m. c., sponsored by Hyde Park beer.
8:00 “Telequizicalls,” charades hosted Harry Gibbs, with singer Dottye Bennett and actress Jan Dysart, sponsored by Union Electric.
8:30 Film.
8:40 Man on the Street.
9:00 Film.
9:10 Russ Severin, singer.
9:30 Film.
9:40 News and Views.
W6XAO Channel 2, Los Angeles
3:00 Test slides and music.
3:30 Film: “Sports Spellbinder.”
3:42 Film: “Chile.”
3:54-4:30 Tests.
8:00 Test slides and music.
8:25 Wrestling at the Hollywood Legion Auditorium, Danny McShaine vs Wild Red Berry, Maurice LaChapelle vs. Lucky Simonovich, Jan Blears vs. Angelo Savoldi, John Cretoria vs. Ivan Kameroff.
KLTA Channel 5, Hollywood
3:00 “Tune Up Time,” test patterns and recorded music, sponsored by Leo J. Meyberg.
4:00 Films for television dealers, sponsored by Leo. J. Meyberg.
4:30 “Your Town—Los Angeles Presents.”
8:00 “Tune Up Time,” test patterns and recorded music.
8:30 Amateur Boxing Matches, South Gate arena.

GENERAL FOODS Corp., New York, Aug. 21 starts "Leave It to the Girls" on WNBT New York, NBC video station, for six weeks, Thur., 8-8:30 p.m., as part of company's experimental video series. New program, television adaptation of the MBS radio show, will advertise Pectin. Show replaces "Author Meets the Critics," also adopted from network radio series, which has advertised Maxwell House Coffee on WNBT. (Broadcasting, Aug. 18)

Tuesday, August 19
WCBS-TV Channel 2, New York
1:05 Test Pattern, time signals, music.
1:50 Baseball at Ebbets Field: Brooklyn Dodgers vs. St. Louis Cardinals, play-by-play with Bob Edge, sponsored by Ford and Post Cereals.
WNBT Channel 2, New York
8:00 News and films.
8:40 Baseball at the Polo Grounds, Giants vs. Cincinnati Reds, play-by-play with Bob Stanton.
WABD Channel 5, New York City
2:30 Test Pattern.
3:00 INS News, music and test pattern.
6:30 Test Pattern.
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Movies for Small Fry” hosted by Bob Emery.
7:30 “Highway to the Stars,” dramatic serial.
8:00 Western Feature Film, sponsored by Chevrolet.
9:00 Boxing from Jerome Stadium, Davey Cohen vs. Ross Anzalone, sponsored by Teldisco.
WBKB Channel 5, Chicago
7:30 Teen Town.
7:45 Film.
8:00 “Streamliner Parade,” sponsored by Union Pacific and Northwestern Railroads.
8:20 “Behind the Headlines.”
WPTZ Channel 3, Philadelphia
9:30 to 1:00 Test Chart.
1:00 INS News Tape, sponsored by Good House Stores.
1:20 Baseball Double header at Shibe Park, Phillies vs. Chicago Cubs, Claude Haring play-by-play, sponsored by ARCO and Philco.
7:45 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 Motion picture cartoon.
8:15 Motion picture feature.
WFIL-TV Channel 6, Phaildelphia
1:00-3:00 and 7:30-9:00 Test Pattern.
WTTG Channel 5, Washington
6:45 Walter Compton, news.
7:00 DuMont.
W6XAO Channel 2, Los Angeles
3:00 Test slides and music.
3:30 Film: “Sierra Journey.”
3:45-4:30 Tests.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” test patterns and recorded music, sponsored by Leo J. Meyberg.
4:00 Films for television dealers, sponsored by Leo. J. Meyberg.
8:15 Pacific Coast League baseball at Gilmore Field, Hollywood Stars vs San Francisco Seals.
TEEN TOWN
With Marguerite Stevens, Germaine Golds, Marianne Betrand, Dolores Tobin, Sue Nierman, and Dan Little
Producer: Buleah Karney
Writer: Marguerite Stevens
15 Mins.; Tues., 7:30 p.m.
Sustaining
WBKB, Chicago
This is one of a 15-minute, once-a-week series of programs, concerned with juvenile problems. Format consists of a dramatized skit after which three teenage jurors discuss problem presented. Jurors are fed questions by Miss Stevens, who writes the show and acts as mediator. Basically, writer had a good idea for television, but missed the boat with repetitious [sic], corny remarks about phone etiquette and how wrong it is to use other peoples' cosmetics.
In stanza caught, trite episode revolved around sloppy, jean-wearing, gabby miss who ties up the phone moaning about her favorite crooner; Young sis loses out on opportunity to meet singer by not getting dressed in time to go to crooner's supper club. Momentous problem, presented to young jury, was whether or not older sister should have told her about club before hand and whether it was right for junior miss to use phone to excess.
Cast went overboard on minor situation trying to make it appear vastly important and failing by overacting. In the question and answer part of the show, jurors couldn't think of appropriate comment and repeated themselves constantly. Scripter is not good tele material as she accentuates facial expressions. Only cast member who impressed slightly was kid sis, Germaine Golda.
Camera work was not too good, with the picture blurred in many tames. While setting of teenage bedroom reflected "crooner influence," contrast was poor with light dresses not showing up well against white background. (Variety, Aug. 27)

Wednesday, August 20
WCBS-TV Channel 2, New York
1:05 Test Pattern, time signals, music.
1:50 Baseball at Ebbets Field: Brooklyn Dodgers vs. St. Louis Cardinals, play-by-play with Bob Edge, sponsored by Ford and Post Cereals.
8:30 “Midnight Alarm,” New York Fire Department Show, Madison Square Garden, sponsored by Ford.
WNBT Channel 4, New York
1:25 Baseball Double header at the Polo Grounds, Giants vs. Cincinnati Reds, play-by-play with Bob Stanton.
7:30 “Kraft Television Theatre—The First Year” sponsored by MacLaren’s Imperial Cheese.
8:30 “In the Kelvinator Kitchen” with Alma Kitchell.
8:45 “Capital Citizen,” guest, baseball club president Clark Griffith interviewed by Bill Herson from Washington, relayed from WNBW.
WABD Channel 5, New York
2:30 Test Pattern.
3:00 INS news wire and music.
6:30 Test Pattern.
6:45 News from Washington with Walter Compton, from WTTG.
7:00 “Small Fry Club” with Bob Emery.
7:30 “Bob Wolff Sports Clinic,” from WTTG.
7:45 “Swing Into Sports” with Vincent Richards.
8:00 Film shorts.
8:45 Boxing at Jamaica Arena, Charley Varre vs. Pat Scanlon, sponsored by American Stores.
WBKB Channel 5, Chicago
7:30 Frank Wood, Private Detective.
7:45 Film, short subjects.
8:15 Jack Payne, sponsored by Terman Television Sales.
8:30 Wrestling from Rainbo arena, with Russ Davis, sponsored by Keeley Beer.
WPTZ Channel 3, Philadelphia
9:30 to 2:00 Test Chart.
2:00 INS News Tape, sponsored by Good House Stores.
2:20 Baseball at Shibe Park, Phillies vs. Chicago Cubs, Claude Haring play-by-play, sponsored by ARCO and Philco.
7:30 INS News Tape, sponsored by Wilf Bros. Appliances.
7:45 Sports Scrap Book with Stoney McLinn and Bill Campbell.
8:00 Motion Picture Featurette.
8:30 NBC programming.
8:45 Motion picture short.
9:00 “The Fall of the House of Usher.”
WFIL-TV Channel 6, Phaildelphia
1:00-3:00 and 7:30-9:00 Test Pattern.
WBNW Channel 4, Washington
4:00 Test Pattern; 8:00 NBC; 9:50 “Capital Citizens.”
WTTG Channel 5, Washington
6:45 Walter Compton, news; 7:00 DuMont; 7:30 Bob Wolff Sports Clinic; 7:45 Unannounced; 8:30 Wrestling from Turner's Arena.
W6XAO Channel 2, Los Angeles
3:00 Test slides and music.
3:30 Film: “Chile.”
3:42 Film: “Ocala.”
3:54-4:30 Tests.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” test patterns and recorded music, sponsored by Leo J. Meyberg.
4:00 Films for television dealers, sponsored by Leo. J. Meyberg.
8:30 Wrestling Matches from the Olympic Auditorium, Ernie and Emil Dusek vs. George Becker and Enrique Torres, Jules Strongbow vs. Vicente Lopez, sponsored by Ford.
LEAVE IT TO THE GIRLS
With Marlowe McNeills, Eloise McElhone, Harriet Van Home, Dorothy Kilgallen; William Bradford Huie, guest; Eddie Dunn, moderator
Director: Fred Coe
Producer: Herb Leder
Sets: Bob Wade
30 Mins.; Thurs., 8 p.m.
GENERAL FOODS (Benton & Bowles)
WNBT, N. Y.
Mutual's femme chatter session made its bow as a television item on NBC's N. Y. outlet last week (21), replacing "Author Meets the Critics" in General Foods' parade of video experiments. What could be said for its predecessor can also be said for the tele version of "Leave It to the Girls"—dialers who like to listen to this show will find it doubly attractive as a visual presentation. (For men viewers especially, the gals being not at all hard to look at.) Preem edition had author and foreign correspondent William Bradford Huie as guest, and he proved not only telegenic, in a man-of-distinction sort of way, but also a keen needier of feminine fancies. The girls found him no easy prey.
Couple of filmed skits were effectively injected in the routine to illustrate "problems" submitted for the femme panel's consideration. Eddie Dunn was a capable emcee. He has little to do but toss out the question: the girls grab it and kick it around with plenty of caustic comment. Miss McElhone and Miss McNellis, both regulars on the panel (and both especially videogenic), had a couple of equally articulate and animated teammates in columnists Dorothy Kilgallen and Harriet Van Horne.

Stanza wisely was given a living-room setting which made for an informal air about the proceedings. Camera work was par, possibly allowing for improvement only in a couple of places where it seemed the camera might have been closeup on the person speaking (as it was most of the time) instead of picking up a full view of the panel. (Cameraman, incidentally, had an eye for Miss McElhone's pulchritude—Tor which, who could blame him?—doing the intro shot of her with a slow plan from the ankles up!)
Sponsor, who chose to plug Certo on this stanza, inserted the main commercial two-thirds of the way through the sequence. It took the form of a skit depicting a housewife in the kitchen, wailing "What am I going to do about my jam and jello making?", then discovering how Certo solves the problem. Device was passably effective, being sufficiently amusing not to be too tedious. Opening and closing commercials were acceptably brief and cued to the show via a "Leave it to Certo" catchline. Donn. (Variety, Aug. 27)

Thursday, August 21
WCBS-TV Channel 2, New York
2:00-5:00 Test Pattern.
7:15 Test Pattern, time, music.
8:00 CBS Television News with Douglas Edwards, sponsored by Gulf.
8:15 Documentary Film.
8:35 Quicky Quiz.
8:38 Feature film.
WNBT Channel 4, New York
7:50 Television Newsreel.
8:00 “Leave it to the Girls,” guest, William Bradford Hule (debut).
8:30 “Friend of the Family.”
9:00 “You Are an Artist” with John Gnagy, sponsored by Gulf Oil.
9:10 Baseball at the Polo Grounds, Giants vs. Pittsburgh Pirates, play-by-play with Bob Stanton.
WABD Channel 5, New York
2:30 Test Pattern.
3:00 INS news wire and music.
6:30 Test Pattern.
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” with Bob Emery, sponsored by Fisher Baking.
7:30 “Birthday Party” with Bill Slater.
8:00-9:15 Nickelodeon—Old-Time Picture Show (debut).
WBKB Channel 5, Chicago
8:45 Girls baseball from Parichy Field, play-by-play with Guy Savage.
WPTZ Channel 3, Philadelphia
9:30 to 1:00 Test Chart.
1:00 INS News Tape, sponsored by Good House Stores.
1:20 Baseball Double header at Shibe Park, Phillies vs. St. Louis Cardinals, Claude Haring play-by-play, sponsored by ARCO and Philco.
7:35 INS News Tape, sponsored by Wilf Bros. Appliances.
7:50 NBC program.
8:00 “Pleased to Meet You,” with Roy Neal and celebrity interviews.
8:15 Short subjects.
9:00 NBC Programming.
WFIL-TV Channel 6, Philadelphia
1:00-3:00 and 7:30-9:00 Test Pattern.
WBNW Channel 4, Washington
4:00 Test Pattern; 8:00 Bethel College A Capella Choir.
WTTG Channel 5, Washington
6:45 Walter Compton, news; 7:00 DuMont.
KSD-TV Channel 5, St. Louis.
3:00 News and Views.
3:15 N.B.C. Television Newsreel.
3:25 St. Louis County Fair Show.
3:35 Film.
3:45 Man on the Street, Frank Eschen, m. c., sponsored by Hyde Park beer.
4:00 Film.
8:10 NBC Television Newsreel.
8:20 Baseball from Sportsman’s Park, St. Louis Browns vs. Philadelphia Athletics, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakeries.

W6XAO Channel 2, Los Angeles
3:00 Test slides and music.
3:30 Film: “Children of Holland” (Encyclopaedia Britannica, 1939)
3:42 Film: “The Worst of Farm Disasters” (REA, 1941)
3:54-4:30 Tests.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” test patterns and recorded music, sponsored by Leo J. Meyberg.
4:00 Films for television dealers, sponsored by Leo. J. Meyberg.
8:00 Meet the Dons.
8:15 Pacific Coast League baseball at Gilmore Field, Hollywood Stars vs. Sacramento Seals.

New series of full-hour film programs, featuring a collection of well-known “oldies” under the title of “Nickelodeon,” makes its debut over WABD tomorrow night [21], under direction of production of Bob Emery. Series will use a collection of old comedies and newsreels that were popular fare during the days of the Nickelodeon movies.
Highlights of the series, which will run for 13 weeks, will be newsreels of the inauguration of President McKinley, the 1900 Easter Parade, a William S. Hart western, Keystone comedies, the Dempsey-Willard fight, and a Ruth Rawlins “thriller.” (Radio Daily, Aug. 20)

In memory of General Harbord, WNBT, NBC tele station, last night [20] aired a special 15-minute newsreel program recalling some of the high points of his distinguished military career. Shots of Harbord with General Pershing were featured. [Harbord was a retired president and chairman of the board of RCA who died that morning.] (Radio Daily, Aug. 21)

Video receivers now in operation in Chicago total 5,027, which makes the cost of advertising on WBKB $375 an hour, a rate based on set census. This rate will prevail until 15,000 receivers are installed . . . A new sports show, Inquiring Sports Reporter, will be launched on WBKB next Monday. Jack Brickhouse, who will handle the show, is to visit the office of an athletic notable each week. (Chi. Trib., Aug. 21)

Friday, August 22
WNBT Channel 4, New York
1:00 “Swift Home Service Club” with Tex McCrary and Jinx Falkenburg, with George Nelson, guest, and Martha Logan in the Swift Test Kitchen.
1:30 News and films.
2:25 Baseball at the Polo Grounds, N.Y. Giants vs. Pittsburgh Pirates, play-by-play with Bob Stanton.
8:00 “Disk Magic” with Jack Kilty.
8:20 “The World in Your Home,” sponsored by RCA.
8:30 “Arthur Meets the Critics,” Bruno Shaw, guest, sponsored by Maxwell House Coffee.
9:02 “Gillette Cavalcade of Sports.” Boxing from Madison Square Garden, Charlie Fusari vs. Joe di Martino.
WABD Channel 5, New York
2:30 Test Pattern.
3:00 INS news wire and music.
6:30 Test Pattern.
6:45 News from Washington with Walter Compton, from WTTG.
7:00 “Small Fry Club” with Bob Emery.
7:30 Bubble Gum contest, sponsored by Bowman's Gum.
7:45 Film shorts.
8:00 “Doorway to Fame.”
8:30 “The Magic Carpet” by Bud Gamble, sponsored by Alexander Smith Carpets.
8:45 Wrestling from Jamaica Arena, sponsored by American Stores.
WBKB Channel 5, Chicago
7:30 “Telechats,” sponsored by The Fair.
7:45 Short subjects.
8:15 Tales of Hoffman.
8:30 Film: short subjects. 9:00 Boxing at Madison Athletic club, sponsored by Keeley Beer.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:30 INS News Tape, sponsored by Wilf Bros. Appliances.
7:45 Kiddies Cartoon. 8:00 NBC program.
8:20 Motion picture short.
8:30 “Handy Man” with Jack Creamer, sponsored by Gimbel's.
8:45 Selected motion pictures.
9:00 Miss Television of Philadelphia Contest.
9:15 NBC Programming.
WFIL-TV Channel 6, Philadelphia
1:00-3:00 and 7:30-9:00 Test Pattern.
WBNW Channel 4, Washington
4:00 Test Pattern; 7:45 Light Fantastic; 8:00 NBC.
WTTG Channel 5, Washington
6:45 Walter Compton, news; 7:00 DuMont; 7:30 Santa Fe Trail.
KSD-TV Channel 5, St. Louis.
3:00 News and Views.
3:15 Film.
3:25 Better Business program with Harry W. Riel.
3:35 Film.
3:45 Man on the Street, Frank Eschen, m. c., sponsored by Hyde Park beer.
4:00 Film.
8:20 Baseball from Sportsman’s Park, St. Louis Browns vs. Philadelphia Athletics, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakeries.
W6XAO Channel 2, Los Angeles
3:00 Tests and music.
3:30 Films: “Forest Rangers.”
4:00-4:30 Tests and music.
8:00 Test slides and recorded music.
8:30 Boxing at the Hollywood Legion Auditorium, Chuey Figueroa vs. Benny Calla.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” test patterns and recorded music, sponsored by Leo J. Meyberg.
4:00 Films for television dealers, sponsored by Leo. J. Meyberg.
8:00 Talent contest.
LET'S LEARN TO DANCE
With Marlowe Ferris. Nils Brent
Director: Charles Kelly
15 Mins.; every other Friday, 7:45 p.m.
BENDIX AND GEORGE'S STORES (Robert J. Enders)
WNBW-NBC, Washington
WNBW's first locally-sponsored show is that usually sure-fire video staple—a "how-to-do-it" stint. Arthur Murray's dancers, with local manager Mrs. Ethel Gomez handling the narration, put on a pleasant demonstration of the rhumba, starting with the easiest steps and working up—a little too fast, it seemed—to the tough ones.
The dance team and narrator Gomez are both definitely photogenic. Show should have great appeal for the bobby-soxers and their still nimble-footed elders. Dance team tees off and after a smooth exhibition. Mrs. Gomez explains the steps, using charts to make the foot positions clearer. Technique is a good though charts should be black on white, since the average viewer practically has to put his nose in the set to see their present markings.
WNBW's blurb says that comedy touches will be added later by a series of "Dancing Don'ts" which will indicate, by exaggeration, common dancing faults. Show is good watching and should succeed in getting viewers out of their chairs and in the swing. Technically, stint was marred by the blinking effect resulting from shift of cameras from distance to closeup shots and vice versa. Commercials were adequately handled by shot of a radio-combo unit in which rhumba disk was playing.
Program was produced under general supervision of WNBW program director John Gaunt. Holl. (Variety, Aug. 27)

Chicago—The Johnson Kennedy Radio Corporation has filed a second application for a television license for WIND, first Chicago independent station to apply. WIND’s first application for color television was withdrawn when the FCC decided to postpone licensing of color television until later date. (Radio Daily, Aug. 22)

Saturday, August 23
WCBS-TV Channel 2, New York
1:05 Test pattern, time, music.
1:50 Baseball at Ebbets Field: Brooklyn Dodgers vs. Cincinnati Reds, play-by-play with Bob Edge, sponsored by Ford and Post Cereals.
7:15 Test pattern, time, music.
8:00 CBS Television News with Tom O’Connor.
8:15 Film short.
8:45 Feature film.
WNBT Channel 4, New York
1:25 Baseball Double header at the Polo Grounds, Giants vs. Pittsburgh Pirates, play-by-play with Bob Stanton.
WBKB Channel 5, Chicago
4:30 Washington Park American Derby, called by Guy Savage.
WPTZ Channel 3, Philadelphia
1:30 INS News Tape, sponsored by Good House Stores.
1:50 Baseball at Shibe Park, Phillies vs. St. Louis Cardinals, Claude Haring play-by-play, sponsored by ARCO and Philco.

KSD-TV Channel 5, St. Louis.
2:20 Baseball from Sportsman’s Park, St. Louis Browns vs. Philadelphia Athletics, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakeries.
8:00 Feature film: Jimmy Kelly and Ann Gillis in "Peck's Bad Boy With the Circus" (1938)
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” test patterns and recorded music, sponsored by Leo J. Meyberg.
4:00 Films for television dealers, sponsored by Leo. J. Meyberg.
8:00 “Tune Up Time,” test patterns and recorded music.
8:15 Pacific Coast League baseball at Gilmore Field, Hollywood Stars vs. Sacramento Seals.

Sunday, August 24
WCBS-TV Channel 2, New York
1:05 Test pattern, time, music.
1:50 Baseball at Ebbets Field: Brooklyn Dodgers vs. Pittsburgh Pirates, play-by-play with Bob Edge, sponsored by Ford and Post Cereals.
6:15 Test pattern, time, music.
7:00 Film shorts.
8:00 “The Week in Review,” news highlights.
8:15 Feature film.
WNBT Channel 4
2:00 Baseball Double header at the Polo Grounds, N.Y. Giants vs. Chicago Cubs, play-by-play with Bob Stanton.
8:00 “Ringside” with Tex and Jinx,” filmed show sponsored by Ipana/Minit-Rub.
8:20 “Party Line” with Bert Parks, sponsored by Ipana toothpaste and Ingram’s Shaving Cream.
8:50 Film shorts.
9:00 Borden Show, “A Scotch Dilemma,” one-act comedy with Frank Thomas.
WPTZ Channel 3, Philadelphia
1:00 INS News Tape, sponsored by Good House Stores.
1:20 Baseball Double header at Shibe Park, Phillies vs, Cincinnati Reds, Claude Haring play-by-play, sponsored by ARCO and Philco.
7:45 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 NBC programming.
WBNW Channel 4, Washington
4:00-8:00 Test Pattern.
8:00 NBC.
KSD-TV Channel 5, St. Louis
8:00 Commentary by Dr. Roland G. Usher on “The Reorganization of Our Armed Forces."
8:15 Film show.
8:25 Songs by Russ Severin and guest soloists.
8:45 News and Views.
9:00 Feature film.
KTLA Channel 5, Hollywood
1:30 Baseball Double Header at Gilmore Field, Hollywood Stars vs. San Francisco Seals.
3:30 Films, Yesterdays horse race at Del Mar.
8:30 Cartoon comedy.
8:40 “Shopping at Home” with Keith Hetherington and Harrise Brin, presented by leading Los Angeles Stores.
8:55 Cartoonews.
9:00 “Hits and Bits,” Variety Show with Dick Lane.

Monday, August 25

WNBT Channel 4, New York
2:25 Baseball at the Polo Grounds, N.Y. Giants vs. Chicago Cubs, play-by-play with Bob Stanton.
8:00 Esso Reporter, newsreel narrated by Paul Alley.
8:10 Film: “Breaking the Ice” with Bobby Breen, Charlie Ruggles, songs by Frank Churchill and Victor Young (RKO, 1938). 9:30 Trotting Races from Roosevelt Raceway, Westbury, L.I.
10:30 NBC Television Newsreel.
WABD Channel 5, New York
2:30 Test Pattern.
3:00 INS news wire, test pattern and music.
6:30 Test Pattern.
6:45 News from Washington with Walter Compton, from WTTG.
7:00 “Small Fry Club” hosted by Bob Emery, sponsored by American Pipe Cleaning.
7:30 Jean Chadwick, songs.
7:45 Film shorts.
8:15 Know Your New York.
8:45 Boxing at Jamaica Arena, sponsored by Winston Television.
WBKB Channel 5, Chicago
8:15 Jack Brickhouse, sports.
8:30 Wrestling from Midway Arena.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:45 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 NBC programming.
8:10 Motion picture featurette.
8:20 Baseball at Shibe Park, Phillies vs, Cincinnati Reds, Claude Haring play-by-play, sponsored by ARCO and Philco.
WFIL-TV Channel 6, Philadelphia
2:30-4:30 and 7:30-9:00 Test Pattern.
WTTG Channel 5, Washington
6:45 Walter Compton, news; 7:00 DuMont; 7:30 Step ‘n’ Fetch It; 7:45 DuMont; 8:45 The Music Album; 9:00 Film Featurette; 9:30 Step ‘n’ Fetch It; 10:00 DuMont.
KSD-TV Channel 5, St. Louis.
3:00 News and Views.
3:15 Film.
3:25 Plaster and clay moulding demonstration by Marjory Ball.
3:40 Film.
4:00 Man on the Street, Frank Eschen, m. c., sponsored by Hyde Park beer.
8:00 “Telequizicalls,” charades hosted Harry Gibbs, with singer Dottye Bennett and actress Jan Dysart, sponsored by Union Electric.
8:30 Sports Closeups, film of Bob Hope, King Crosby and movie stars at golf, sponsored by Griesedieck Brothers Brewery.
8:50 Man on the Street.
9:20 Film.
9:30 Swearing in of Women Reserves for the Marine Corps.
9:55 News and Views.
W6XAO Channel 2, Los Angeles
8:00 Test slides and recorded music.
8:25 Wrestling from Hollywood Legion Auditorium, Ed Strangler Lewis and Danny McShain vs. Ernie Dusek and Wild Red Berry, Jan Blears vs. Billy Vargas, Maurice LaChapelle vs. Tony Morelli, Angelo Savoldi vs. Jimmy Lott, Pete Petersen vs. Bob Corby.
KLTA Channel 5, Hollywood
3:00 “Tune Up Time,” test patterns and recorded music, (sponsored by Leo J. Meyberg all days except Sunday).
4:00 Films for television dealers, (sponsored by Leo. J. Meyberg all days except Sundays).
4:30 “Your Town—Los Angeles Presents.”
8:00 “Tune Up Time,” test patterns and recorded music.
8:30 Amateur Boxing Matches.

THREE program sponsors signed by WNBW Washington, television affiliate of WRC, Georges Radio & Television Stores Aug. 22 started Let's Learn to Dance, with Arthur Murray dancers, Friday 7:45-8 p.m. Agency, Robert J. Enders, Washington.
Columbia Wholesalers (Philco) about Oct. 1 starts series of historic championship fight films, Wednesday, 9:30 p.m., averaging 20 minutes. Agency, Kal, Ehrlich & Merrick, Washington. Gunther Brewing Co., Baltimore, Sept. 12 starts Sports School following Madison Square Garden fights Friday nights.
Agency, Booth, Vickery & Schwinn, Baltimore, Columbia Wholesalers also sponsoring station breaks. WNBW went commercial two weeks ago after formal debut June 27. (Broadcasting, Aug. 25)

Philco Television programming is to start Monday, Sept. 1, on Paramount’s television station, KTLA, it was announced yesterday [25] by Larry Finley, producer of television programs for Gough Industries.
This programming is preceding the introduction in the L.A. area of the new Philco television receivers, which will be placed on the market next week.
Klaus Landsburg, head of KTLA, has signed with Gough Industries for several program series, which include sports remotes, special features, etc.
All production of live studio telecasting will be done by the newly-formed television dept. of Finley Transcriptions, with direction by the KTLA staff. All remotes will be produced as well as directed by the station.
The first of the Gough-Philco programs takes to the air with the telecasting of a live afternoon show next Monday. A Hollywood [part of the sentence is garbled] Home Economics expert, kiddie programs and other live shows will be presented daily. The Dean Cromwell show, “Football With Philco,” under the sponsorship of the Broadway Dept. Store, is the first of the evening programs to be announced. (Hollywood Reporter, Aug. 26)

Tuesday, August 26
WNBT Channel 2, New York
1:25 Baseball Double header at the Polo Grounds, Giants vs. Chicago Cubs, play-by-play with Bob Stanton.
WABD Channel 5, New York City
2:30 Test Pattern.
3:00 INS news wire, test pattern and music.
6:30 Test Pattern.
6:45 News from Washington with Walter Compton, from WTTG.
7:00 “Movies for Small Fry” hosted by Bob Emery.
7:30 “Highway to the Stars,” dramatic serial; a Caples Co. Production.
8:00 Western Feature Film, sponsored by Chevrolet.
9:00 Boxing from Jerome Arena, sponsored by Teldisco. [Note: postponed due to thunderstorm.]
WBKB Channel 5, Chicago
7:30 “Behind the Headlines.”
7:45 Film.
8:00 “Streamliner Parade,” sponsored by Union Pacific and Northwestern Railroads.
8:20 Character analyst.
8:30 Film.
8:45 Drama.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:45 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 Motion picture short.
8:15 Motion picture feature.
WFIL-TV Channel 6, Philadelphia
2:30-4:30 and 7:30-9:00 Test Pattern.
WTTG Channel 5, Washington
6:45 Walter Compton, news; 7:00 DuMont; 9:00 Reel Jockey with Bob Emery; 9:30 DuMont.
W6XAO Channel 2, Los Angeles
9:30 Test slides and music.
10:00 “Queen For a Day.”
10:30-10:45 Test slides and music.
KTLA Channel 5, Hollywood
2:30 Baseball from Wrigley Field, Los Angeles Angels vs. Portland Beavers.
8:00 “Tune Up Time,” test patterns and recorded music.
8:30 Cartoon.
8:40 Short Subject.
9:00 Western feature film.

Wednesday, August 27
WCBS-TV Channel 2, New York
1:05 Test pattern, time, music.
1:50 Baseball at the Ebbets Field, Brooklyn Dodgers vs. Chicago Cubs, play-by-play with Bob Edge, sponsored by Post Cereals and Ford.
WNBT Channel 4, New York
7:30 “Kraft Television Theatre—Yes and No,” sponsored by MacLaren’s Imperial Cheese.
8:30 “In the Kelvinator Kitchen” with Alma Kitchell.
8:45 Baseball at the Polo Grounds, Giants vs. St. Louis Cardinal, play-by-play with Bob Stanton.
WABD Channel 5, New York
2:30 Test Pattern.
3:00 INS news wire, test pattern and music.
6:30 Test Pattern.
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” with Bob Emery.
7:30 “Bob Wolff Sports Clinic,” relayed from WTTG.
7:45 “Swing Into Sports” with Vincent Richards.
8:00 Film: “Julius Caesar.”
8:30 Nickelodeon—Old Time Movies.
8:45 Boxing at Jamaica Arena, Orlando Fernandez vs. Joe Lucas (six rounds), sponsored by American Stores.
WBKB Channel 5, Chicago
7:30 Frank Wood, Private Detective.
8:00 Film, short subjects.
8:15 Jack Payne, sponsored by Terman Television Sales.
8:30 Wrestling from Rainbo arena, with Russ Davis, Hans and George Schnabel vs. Olaf Olson and Pat Fraley, sponsored by Keeley Beer.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:30 INS News Tape, sponsored by Wilf Bros. Appliances.
7:45 Sports Scrap Book with Stoney McLinn and Bill Campbell.
8:00 Motion Picture Featurette.
8:30 NBC programming.
8:45 Baseball at Shibe Park, Phillies vs. Pittsburgh Pirates, Claude Haring play-by-play, sponsored by ARCO and Philco.
WFIL-TV Channel 6, Philadelphia
2:30-4:30 and 7:30-9:00 Test Pattern.
WBNW Channel 4, Washington
4:00 Test Pattern; 7:30 NBC.
WTTG Channel 5, Washington
6:45 Walter Compton, news; 7:00 DuMont; 7:30 Bob Wolff Sports Clinic; 7:45 “Dixie Jamboree” with Frances Langford (PRC, 1944); 9:00 Wrestling from Turner Arena.
W6XAO Channel 2, Los Angeles
9:30 Test slides and music.
10:00 “Queen For a Day.”
10:30-10:45 Test slides and music.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” test patterns and recorded music, sponsored by Leo J. Meyberg.
4:00 Films for television dealers, sponsored by Leo. J. Meyberg.
8:30 Wrestling at the Olympic Auditorium, Enrique Torres vs. Ernie Dusek, K.O. Koverly vs. Vicente Lopez, Jules Strongbow vs. Bobby Becker, Emil Dusek vs. George Bucker, Major Sammy Menacker vs. Joel Morris, sponsored by Ford.

New York.—The American Federation of Musicians’ ban on the use of musicians in television is scheduled to be lifted for one broadcast only to permit the telecasting of the American Legion’s “Celebrity Night” Saturday from Madison Square Garden over WCBS-TV. A Legion spokesman confirmed that a verbal go-ahead has been received from James Petrillo to allow musicians on the telecast of the special program climaxing the Legion convention here this week.
The ban on live music in television has been on since February, 1945 (Hollywood Reporter, Aug. 27 1947).

Dennis James has been signed by DuMont to describe the play-by-play of the professional football games of the New York Yankees over WABD this coming season. (Radio Daily, Aug. 27)

What is considered to be a brand new gimmick in commercial television will turn up this fall when Pabst Beer uses its radio star, Eddie Cantor, for a series of video commercials, on film, during airing of the New York Giant football games over WNBT, New York. Technique used in the commercials, which present Cantor in gagged up scenes, is an attempt to integrate the sponsor’s product with maximum entertainment.
This new development in television came to light yesterday during an interview with Cantor in his suite at the Waldorf-Astoria in New York. The comic has just completed filming scenes for six or seven video commercials. All shots were taken outdoors at Baker Field in upper Manhattan. One commercial will show Cantor chasing around on the gridiron, presumably waiting for a pass. Finally a bottle of Pabst drops into his hands. In another scene the comedian, sitting in the press box covering a football game, tries to prove his knowledge of sports reporting by explaining the workings of a typewriter, pointing out it has a “blue ribbon.”
At present Cantor has no plans to enter television with his own show but when he begins his radio show Sept. 25 over NBC it will be done every week without a script. Cantor said all cast members will memorize their lines before the broadcast and that consequently such practice would make him and his troupe ready for television at the proper time.
Makes Prediction
The veteran movie and radio comedian predicts that within five years persons far removed from New York can dial a number and see a hit Broadway show by television. He traced the current holdback in television to advertisers who won’t spend money on shows without an audience and manufacturers who won’t make sets because of the lack of programs. He suggested the “two minds should get together” and that if advertisers would go ahead and underwrite the preliminary cost of video, big audiences would naturally follow.
Cantor has just finished a picture with Joan Davis for RKO titled “If You Knew Susie.” It’ll be released around December and he says it’s his last picture, although he’ll continue in radio. (Radio Daily, Aug. 27)

Thursday, August 28

WCBS-TV Channel 2, New York
11:45 a.m. Test Pattern, time, music.
12:30 Opening Session, American Legion Convention at Madison Square Garden, Governor Dewey [right, with family and DuMont RA-103 TV set] and Mayor O’Dwyer, speakers.
1:50 Baseball at the Ebbets Field, Brooklyn Dodgers vs. Chicago Cubs, play-by-play with Bob Edge, sponsored by Post Cereals and Ford.
6:00 Forty and Eight Parade, American Legion.
8:00 CBS Television News with Douglas Edwards, sponsored by Gulf.
8:20 Feature film.
WNBT Channel 4, New York
12:25 Governor Dewey at the American Legion Convention.
2:25 Baseball at the Polo Grounds, Giants vs. St. Louis Cardinals, play-by-play with Bob Stanton.
6:00 Forty and Eight Parade, American Legion.
7:50 Television Newsreel.
8:00 “Leave it to the Girls,” sponsored by General Foods.
8:30 “Author Meets the Critics,” Virgilia Peterson will defend Ludwig Lewisohn’s “The Case of Mr. Crump” against John McCaffery’s attack.
9:00 “You Are an Artist” with John Gnagy, sponsored by Gulf Oil.
9:10 American Legion Commanders Dinner at the Waldorf-Astoria.
WABD Channel 5, New York
2:30 Test Pattern.
3:00 INS news wire, test pattern and music.
6:30 Test Pattern.
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” with Bob Emery, sponsored by Fisher Baking.
7:30 “Birthday Party” with Bill Slater.
8:00-9:15 Feature Film.
WBKB Channel 5, Chicago
8:45 Girls baseball from Parichy Field, play-by-play with Guy Savage.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
5:45 INS News Tape, sponsored by Wilf Bros. Appliances.
6:00 NBC program.
8:00 “Pleased to Meet You,” with Roy Neal and celebrity interviews.
8:15 Short subjects.
8:35 Baseball at Shibe Park, Phillies vs. Pittsburgh Pirates, Claude Haring play-by-play, sponsored by ARCO and Philco.
WFIL-TV Channel 6, Philadelphia
2:30-4:30 and 7:30-9:00 Test Pattern.
WBNW Channel 4, Washington
12:00 NBC; 2:30 Test Pattern; 6:00 NBC.
WTTG Channel 5, Washington
6:45 Walter Compton, news; 7:00 DuMont; 9:15 Miss Semper Fidelis.
KSD-TV Channel 5, St. Louis.
3:00 News and Views.
3:15 N.B.C. Television Newsreel.
3:25 Man on the Street, Frank Eschen, m. c., sponsored by Hyde Park beer.
3:50 Film.
4:00 Playgrounds program, Old King Cole’s Court.
8:00 Interview with U.S. Senator Forrest C. Donnell.
8:10 NBC Television Newsreel.
8:20 Songs by Russ Severin.
8:30 Film.
8:40 News and Views.
8:55 Feature film.
W6XAO Channel 2, Los Angeles
9:30 a.m. Test slides and music.
10:00 “Queen For a Day.”
10:30-10:45 Test slides and music.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” test patterns and recorded music, sponsored by Leo J. Meyberg.
4:00 Films for television dealers, sponsored by Leo. J. Meyberg.
8:00 Meet the Dons. 8:15 Pacific Coast League baseball at Wrigley Field, Los Angeles Angels vs. Portland Beavers.

Washington.—Two new commercial tele stations...were okayed yesterday [28] by the FCC—the tele stations to operate in New Haven, Conn., and Wilmington, Del. Channel No. 6 was assigned to the Elm City Broadcasting Corp., New Haven, and Channel No. 7 to WDEL, Inc. Wilmington. (Radio Daily, Aug. 29).

Friday, August 29
WCBS-TV Channel 2, New York
1:45 Test Pattern, time, music.
2:00 American Legion Convention from 71st Regiment Armory, Gen. Dwight D. Eisenbower, Fleet Admiral Chester W. Nimitz, Gen. Carl A. Spaatz, speakers.
7:35 Test Pattern, time, music.
8:20 Baseball at the Ebbets Field, Brooklyn Dodgers vs. New York Giants, play-by-play with Bob Edge, sponsored by Post Cereals and Ford.
WNBT Channel 4, New York
12:00 American Legion Convention (also 2:00 and 3:30).
1:00 “Swift Home Service Club” with Tex McCrary and Jinx Falkenburg, with Martha Logan in the Swift Test Kitchen.
1:30 Television Newsreel.
2:00 American Legion Convention.
4:00 Legion Drum and Bugle Corps Contest from Randall’s Island.
8:00 “Disk Magic” with Jack Kilty.

8:20 “The World in Your Home,” sponsored by RCA.
8:30 “In Town Today.”
8:40 “Gillette Cavalcade of Sports.” Boxing from Madison Square Garden, Sugar Ray Robinson vs. Flashy Sebastian, welterweight, ten rounds, non-title.
WABD Channel 5, New York
2:30 Test Pattern.
3:00 INS news wire, test pattern and music.
6:30 Test Pattern.
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” with Bob Emery.
7:30 Film shorts.
8:00 “Doorway to Fame.”
8:30 “Sports Names to Remember,” sponsored by Mouquin Wine.
8:40 Baseball from Yankee Stadium, Yankees vs. Washington Senators, play-by-play with Bill Slater.
WBKB Channel 5, Chicago
7:30 “Telechats,” sponsored by The Fair.
7:45 Short subjects.
8:00 Singing Smiths.
8:15 Golf with Bill Gordon.
8:30 Football, Chicago Rockets vs. Los Angeles Dons, sponsored by Keeley beer.
9:00 Boxing at Madison Athletic club, sponsored by Keeley beer.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:30 INS News Tape, sponsored by Wilf Bros. Appliances.
7:45 Kiddies Cartoon.
8:00 NBC program.
8:15 Motion picture short.
8:30 “Handy Man” with Jack Creamer, sponsored by Gimbels.
8:45 Selected motion pictures.
9:00 Miss Television of Philadelphia Contest.
9:15 NBC Programming.
WFIL-TV Channel 6
2:30-4:30 and 7:30-9:00 Test Pattern.
WBNW Channel 4, Washington
2:00 NBC; 4:00 NBC; 8:00 NBC.
WTTG Channel 5, Washington
1:30 Test Pattern; 6:45 Walter Compton, news; 7:00 DuMont; 7:30 Santa Fe Trail.
KSD-TV Channel 5, St. Louis.
3:00 News and Views.
3:15 Film.
3:25 Playgrounds Show, Pageant of St. Louis.
4:00 Man on the Street, sponsored by Hyde Park beer.(delete listing; didn't air).
4:00 Film.
8:25 Wrestling from Kiel Auditorium, Bill Longson vs. Dave Levin, sponsored by Hyde Park beer.
W6XAO Channel 2, Los Angeles
9:30 a.m. Test slides and music.
10:00 “Queen For a Day.”
10:30-10:45 Test slides and music.
8:00 Test slides and recorded music.
8:25 Boxing, Hollywood Legion Auditorium, Mario Trigo vs. Bill Gibson.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” test patterns and recorded music, sponsored by Leo J. Meyberg.
4:00 Films for television dealers, sponsored by Leo. J. Meyberg.
8:00 Pacific Coast League baseball at Wrigley Field, Los Angeles Angels vs. Portland Beavers.

Al Jarvis starts a Monday-Wednesday-Friday disk jockey telecast over KTLA next week for Gough Industries, guided by producer Larry Finley, The platter spinner won’t spin platters, however—he’ll use “Soundies,” the film version of records. (Joel Murcott, Hollywood Reporter, Aug. 29)

Saturday, August 30
WCBS-TV Channel 2, New York
1:05 Test Pattern, time, music.
1:50 Baseball at Ebbets Field: Brooklyn Dodgers vs. New York Giants, play-by-play with Bob Edge, sponsored by Ford and Post Cereals.
7:45 Test Pattern, time, music.
8:00 CBS Television News with Tom O’Connor.
8:15 Documentary Film.
9:00 American Legion Celebrity Night, Madison Square Garden.
WNBT Channel 4, New York
9:30 a.m. American Legion Parade (to 3).
3:00 Tennis, Davis Cup Finals.
6:00 American Legion Parade.
WABD Channel 5, New York
1:30 Test Pattern.
1:45 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:50 Baseball from Yankee Stadium, Yankees vs. Washington Senators, play-by-play with Bill Slater.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs. Pittsburgh Pirates, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
4:30 Races from Washington Park, called by Guy Savage.
WPTZ Channel 3, Philadelphia
12:45 INS News Tape, sponsored by Good House Stores.
1:00 NBC program.
1:50 Baseball at Shibe Park, Phillies vs. Boston Braves, Claude Haring play-by-play, sponsored by ARCO and Philco.
4:30 NBC programs.
WBNW Channel 4, Washington
3:00 NBC; 6:00 NBC.
KSD-TV Channel 5, St. Louis.
3:00 News and Views.
3:15 Film.
3:45 Man on the Street with Frank Eschen.
4:00 Film.
7:50 Baseball from Sportsman’s Park, St. Louis Browns vs. Detroit Tigers Athletics, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakeries.
KTLA Channel 5, Hollywood
2:30 Pacific Coast League baseball at Wrigley Field, Los Angeles Angels vs. Portland Beavers.
8:00 Aqua Gala, the Water Festival of the year, from the Los Angeles Swimming Stadium.
AMERICAN LEGION PARADE
Producer: Bill Garden
570 Mins.; Saturday (30), 9 a.m.
WNBT-NBC, N. Y.
WNBT established a new marathon record of some kind in coverage of the American Legion parade in New York last Saturday (30). Station went on the air at 9 a.m., when the 13-hour affair started, took a four-hour break at 2 p.m. to pick up the Davis Cup tennis finals and then returned to the parade at 6 p.m. to remain on the air until the last weary Legionnaire had dragged his tired dogs past the reviewing stand at 10:3t Saturday night.
As with other such events, tele coverage was comparatively a simple affair, requiring only the training of cameras on the centre of activity and keeping them there. Despite that, the NBC crew performed an admirable job. Outfit did as much as possible to break up the boring aspects of watching hundreds of thousands of marching Legionnaires, bands and drum and bugle corps parade past the corner of Fifth avenue and 41st street, by employing a constant variety of shots. Crew also brought in as much human interest as possible, cutting to the reviewing stand and spectators at intervals, getting full screen closeups of the pretty drum majorettes for cheesecake effects ad following the moppet majorettes in their baton-twirling antics.
Three cameras were located at strategic points around the reviewing stand. Announcer Jim Stevenson confined his remarks to an occasional explanatory note to the audience, letting the Legion's loudspeaker system on the scene provide most of the description. Show must have represented a hefty outlay of money by NBC for air time and facilities and the station is to be commended for an all-out job of public service programming. Stal. (Variety, Sept. 3)

DAVIS CUP TENNIS
With Bob Stanton, announcer
Producer: Garry Simpson
120 Mins.; Saturday (30), 2:15 p.m.
RCA-VICTOR (J. Walter Thompson)
WNBT—NBC, N. Y.
WNBT broke into its all-day coverage of the American Legion parade up New York's Fifth avenue Saturday" (30) afternoon to bring viewers the finals of the Davis Cup tennis matches from Forest Hills, Long Island. Idea was decidely a good one, offering a neat and welcome change of pace from the tiring AL parade.
As with other sports it covers. WNBT production crew has coverage of tennis matches down to an exact science. Outfit employed two image orthicon cameras, both of which were placed above the spectators' stands directly behind the court in play. Location there, instead of at the side of the court, obviated the necessity for constant panning from one player to another, which might have engendered seasickness in some of the viewers. Through constant cuts from long shots to mediums to closeups, it was still possible to present a variety of camera angles to maintain viewing interest.
Bob Stanton handled the play-by-play in his usual excellent fashion. It's almost amazing the way the guy can change his voice modulation with each different sport he announces. In tennis, for example, his voice took on a "more gentlemanly," leisurely pitch, in keeping with the more formal aspects of tennis as compared with baseball or boxing.
RCA-Victor bankrolled the show as part of the "World in Your Home" series. Commercials were confined to an adequate opening and closing filmed announcement. Stal. (Variety, Sept. 3)

Sunday, August 31
WCBS-TV Channel 2, New York
1:05 Test Pattern, time, music.
1:50 Baseball at Ebbets Field: Brooklyn Dodgers vs. New York Giants, play-by-play with Bob Edge, sponsored by Ford and Post Cereals.
6:15 Test Pattern, time, music.
7:00 Films For Children.
8:00 “The Week in Review,” news highlights.
8:10 Feature film.
WNBT Channel 4

9:25 a.m. American Legion business meeting.
3:00 Tennis, Davis Cup Final at Forest Lawn.
8:00 “Ringside” with Tex and Jinx,” filmed show sponsored by Ipana/Minit-Rub (last show of the series).
8:20 “Party Line” with Bert Parks, sponsored by Ipana toothpaste and Ingram’s Shaving Cream (last show of the series).
8:50 Film shorts.
9:00 Border Show, variety.
9:30 Feature Film: “Hangmen Also Die,” with Brian Donlevy, Walter Brennan, Lionel Stander (UA, 1943).
WABD Channel 5, New York
1:30 Test Pattern.
1:45 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:50 Baseball from Yankee Stadium, Yankees vs. Washington Senators, play-by-play with Bill Slater.
WBKB Channel 5, Chicago
1:30 Baseball Double header at Wrigley Field, Cubs vs. Pittsburgh Pirates, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
WPTZ Channel 3, Philadelphia
1:00 INS News Tape, sponsored by Good House Stores.
1:20 Baseball Double header at Shibe Park, Phillies vs. Boston Braves, Claude Haring play-by-play, sponsored by ARCO and Philco.
7:45 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 NBC programming.
WBNW Channel 4, Washington
9:30 a.m. NBC; 3:00 NBC; 8:00 NBC.
KSD-TV Channel 5, St. Louis
8:00 Comment by Dr. Roland G. Usher.
8:15 Film.
8:30 Armenian folk dances.
8:50 Film.
9:00 News and Views.
9:15 Film.
9:25 Hobby Corner with George Eyster, gun collector.
KTLA Channel 5, Hollywood
1:30 Little World Series, Junior Baseball Championship from Gilmore Field.
8:30 Cartoon comedy.
8:40 “Shopping at Home” with Keith Hetherington and Harrise Brin, presented by leading Los Angeles Stores.
8:55 Cartoonews.
9:00 “Hits and Bits,” Variety Show with Dick Lane.
9:30 Yesterday’s Horse Races at Del Mar.

Donald Duck is preparing to make his debut in television Sunday night [31] on Borden’s “Supper Club” over WNBT, NBC’s video outlet. Clarence Nash, whose voice has given distinctive character to the Walt Disney creation, will appear on the show with a 36-inch replica of Donald. Program will be televised from 9-9:30 p.m., EDT. (Radio Daily, Aug. 29)

Elder Lightfoot, Solomon Michaux, known as radio’s “Happy Am I” preacher, on September 5 at 7:30 p. m. will begin a series of weekly television programs over WTTG-Dumont.
The elder, who is pastor of the Church of God near Griffith Stadium, has been featured with his choir for many years on the Columbia and Mutual networks. He is now conducting his annual series of evangelistic services Sunday nights at Griffith Stadium. (Washington Post, Aug. 30)

Up Next on TV: The Hoovers

The marriage of sight and sound. In the 1920s, people wanted their movies to have sound. They wanted their radio to have pictures.

Experiments involving television had been going on in various parts of the world as far back as the 19th century. In 1927, they were going on in Whippany, New Jersey. A year earlier, the Bell Telephone labs set up an experimental radio station there to be able to run tests without city folks being inconvenienced.

The company’s engineers decided they were ready and on April 7, 1927, a large group of politicians, newspaper reporters and radio people were gathered together at the Bell Labs building at 55 Bethune Avenue in New York.

The United Press of that date reveals:

There was a hush in the laboratory auditorium as Herbert P. Ives, of the Bell Telephone technical staff, announced the first step in the demonstration, the application of television from one end of the room to the other. Observers were asked to file through a curtained booth and look into a small box where they would see a reflection of a man sitting behind a screen at the other end of the auditorium.
Here, if any skeptics remain in this age of science, all doubt was dispelled. The image in the box was perfect. Technicians explained that the image was not being brought directly across the room but through hundreds of yards of wires strung down from the lower floors of the big laboratory building.
In the demonstration with Washington both the telephone and the radiophone were used in the transmission of the image to New York. Telephone wires carried the light waves to a station in New Jersey from where they were radioed to New York.

The scene switched to a brick building at 1208 H Street Northwest in Washington, D.C. at 2:15 p.m. A.T. and T. vice president J.J. Carty appeared on the screen and spoke to company president Walter S. Gifford in New York. Then Commerce Secretary Herbert Hoover was called on to be televised. The Associated Press filed several different reports. Here’s one of them on the Washington broadcast.

SEE BY TELEPHONE
Scientists’ Dream Of Television Becomes Reality As Sight Is Transmitted By Wire
NEW YORK, April 7. (AP)—Television, a scientists' dream ever since the telephone was invented half a century ago, became an actuality today when Secretary of Commerce Herbert Hoover spoke over the telephone in Washington and was seen as well as heard in the Bell Telephone laboratories here.
Not only were Secretary Hoover and a score of others in Washington seen in New York by telephone wire, but a radio program was broadcast over the laboratories' experimental station 3XN, at Whippany, N. J., and moving likenesses of the performers as well as the sound of their voices were put on the air and transmitted to a screen in this city.
Officials of the American Telephone and Telegraph company announced that today's demonstration marked the results of years of research and experimentation and that study would be continued with the purpose of improving television to a higher state of efficiency.
They acknowledged that at present the seeming miracle of seeing by wire and wave length was not at a stage where it could be put to such general use as the telephone. The necessary equipment precludes that possibility for some time to come, they said, but the feat of television itself has been accomplished and indications are that "it is likely to have a real place in the world's work of distant communication."

The images of today's speakers in Washington and Whippany were thrown onto both small and large screens. On the screen designed for the telephoner's use solely, the pictures were exceedingly clear, easily recognizable as likenesses of the person at the other end of communication. On the large screen, about one and one half by three feet, the results were not so clear.
Especially was this noticeable when Secretary Hoover’s image was transferred from the small screen, on which is showed clearly while he talked with President Walter S. Gifford, of the telephone company, to the large screen for the benefit of the half a hundred newspapermen and scientists present at the demonstration.
At times during Hoover’s address the likeness on the larger screen was recognizable, but at others it was so faded and rippled, as though water was running over it, that it became nothing but a formless shadow.
Again, at changing moments, only a pair of eyebrows, or an ear, or a mouth, would be visible as the secretary’s voice boomed from the loud speaker.
After Secretary Hoover had addressed the gathering in New York, business associates in the two cities exchanged greetings and those on the New York end viewed the man they were in communication with on the smaller screen.
The first exchange, after the official greetings, passed between Frank B. Noyes, president of The Associated Press, in Washington, and Carl S. Brandebury of the New York office of The Associated Press. The likeness of Mr. Noyes was so clear in New York that the scintillation of light on his spectacles as he moved his head in speaking could be seen plainly.
Although the mechanism of television is naturally immensely technical in detail, its basic principles may be compared to those of the telephone. As in the telephone, instruments are used which are electrically sensitive to sound, so now instruments have been devised sensitive in a like way.
The subject, as he telephones, is "placidly scanned" by three great "photo-electric eyes," the largest photo-electric cells ever built. The impressions made on these cells are translated into varying intensities of electric current and as such are carried, over wire, or wave lengths. At the receiving end machines have been invented which can turn the varying current back into light and shade and so reproduce the image of the scene scanned by the electric "eyes."
More than fifteen complete images of the scene are sent over wires or air every second, so that the motion of the subject has no more of jerkiness than a moving picture. The company announced that there is no one inventor of television, many scientists at the laboratories having co-operated in its development, but three men were mentioned as having contributed most of the research which lead to the present stage. The three are Herbert E. Ives, son of Frederick E. Ives, inventor of the half-tone process of reproduction; Frank Gray and H. M. Stoller.

What did Hoover have to say about his experience? Here’s the Associated Press again in a sidebar story.

HOOVER LAUDS TEST
WASHINGTON, April 7. (AP)—Hope that the electrical transmission of sight, publicly demonstrated today for the first time in history, would have an importance as vital as the beginning of the telephone, telegraph and radio, was expressed today by Secretary Hoover.
This was a part of the message the Commerce Secretary sent over the telephone wires from Washington to New York, while instruments operating at the two ends of the line enabled his audience at the American Telephone & Telegraph Company studio in the metropolis to see him as he spoke.
Secretary Hoover sat in the telephone company’s studio hero before a large cabinet and spoke into an extension telephone. Rays of light played across his features constantly while he read slowly from his manuscript. Before and after he spoke he listened in on an extension telephone to conversations between guests here and in New York.
The Secretary’s Address
“It is a matter of very great pride to have a part in this historic occasion” the Secretary said to his New York audience. “We are all of us familiar enough with the electrical transmission of sound. Today we have the very startling sense of the transmission of sight, for the first time in the world’s history. It may be that after awhile we can make little speeches like this and stay on the job here.
“I am impressed with the exhibition of human genius which has now destroyed the impediment of distance in a new respect and in a manner hither to unknown. What its uses may finally be, no one can tell, any more than man could foresee in past years the modern development of the telegraph or the telephone.
Great Future in Store
“All we can say today is that there has been created a marvelous agency for whatever use the future may find, with the full realization that every great and fundamental discovery of the past has been followed by use far beyond the vision of its creator.
“Every school child is aware of the dramatic beginnings of the telephone, the telegraph and the radio and I hope this evolution in electrical communications has perhaps an importance as vital as any of these.
“I always find in these occasions a great stimulation to confidence in the future itself. If we can be assured a flow of new and revolutionary inventions to maintain thought, stimulate spirit, and provide a thousand new opportunities for effort and service, we will preserve a vital and moving community.
“Scientists for many years and in many countries have struggled to solve the problems of television. We may all take pride in the fact that its actual accomplishment is brought about by American genius and its first demonstration is staged in our own country.”

That was only part of the demonstration. The New York Herald Tribune of April 8 mentioned the appearances of Mrs. Hoover and Mrs. Elsie May Grosvenor, wife of the president of the National Geographic Society and a daughter of Alexander Graham Bell.

Then came the TV show from 3XN. Here’s how the New York Times described it in its page-one story of April 8:

In the second part of the program the group in New York saw and heard performances in the Whippany studio of the American Telephone and Telegraph Company by wireless. The first face flashed on the screen from Whippany, N. J., was that of E. L. Nelson, an engineer, who gave a technical description of what was taking place. Mr. Nelson had a good television face. He screened well as he talked. Next came a vaudeville act by radio from Whippany. A. Dolan, a comedian, first appeared before the audience as a stage Irishman, with side whiskers and a broken pipe, and did a monologue in brogue. Then he made a quick change and came back in blackface with a new line of quips in negro dialect. The loudspeaker part went over very well. It was the first vaudeville act that ever went on the air as a talking picture and in its possibilities it may be compared with the Fred Ott sneeze of more than thirty years ago, the first piece of comedy ever recorded in motion pictures. For the commercial future of television, if it has one, is thought to be largely in public entertainment—super-news reels flashed before audiences at the moment of occurrence, together with dramatic and musical acts shot on the ether waves in sound and picture at the instant they are taking place at the studio.
The next number from the studio at Whippany was a regular radio program piece—a short humorous dialect talk by Mrs. H. A. Frederick of Mountain Lakes.
Before and between the acts the announcer of the Whippany studio made a motion picture appearance. He was seen as well as heard.
Phone Girl Is Seen, Too.
In the Washington part of the demonstration the telephone girl was visible. She appeared on the miniature screen and asked to whom the caller wished to talk. This one was a good-looking girl with fluffy hair, and as cool and efficient as if she had been at the television-telephone switchboard all her life.
A coincidence is that “Metropolis,” the German film now showing what purports to be the Now York of a century or centuries hence, has a make-believe screen in connection with the telephone—a case of a prophecy being fulfilled about as soon as it started.

Among the editorials on television after the event was one in the Binghamton Press of April 11, 1927. Its prediction:

Though it has still to be perfected, television is distinctly a commercial utility of the near future. What it means, it is difficult for even the most vivid imagination to grasp. Its possibilities seem almost endless.
Any occurrence that can be photographed eventually may be transmitted, and seen as it takes place by persons at any distance. Millions of radio users may see as well as hear a presidential inauguration or world series ball game. Where news reel operators now cover events for the movies, these operators some day may transmit a ship launching, a street riot or a spectacular fire to persons sitting comfortably in their home a thousand miles away.
It ís not impossib1e that in time, the entire country will look in and 1isten in at a session of the Senate or the House in Washington as easily as persons tune in now on a radio concert. Successful dramas may be staged, not for a single theater, but for a million radio users.
This sounds fantastic. Television may not develop in just that way. But in whatever way it does develop, its future will add to the miracles of an age in which science is making the “impossible” appear commonplace.

The next day, the Atlanta Constitution showed its sense of humour with a prediction in a sub-headline. It read “Great American Habit of Jumping From Bathtub To Telephone Likely To Be Abandoned.”

Mrs. Hoover looked ahead, too. No, she didn’t foresee the Oval Office for her husband. Instead, she said on camera “What will you invent next? I hope you won’t invent anything that reads our thoughts.”

Well, Mrs. H., we hate to tell you, but...

August 1947 Part 1

No time was wasted by the Philadelphia Inquirer getting its TV station on the air.

A transmitter and antenna arrived at the newspaper’s offices on June 6, 1947. On August 6, the first test pattern was beamed out from Philadelphia’s second station and the 13th in the U.S.

Or was it the 14th? The Cincinnati experimental station had already been broadcasting starting last month but transmissions weren't regular. It didn’t begin commercial broadcasts until 1948.

Programming was still almost on an experimental basis. Shows would appear on the air and either vanish if they couldn’t attract a sponsor or vanish when the sponsor decided not to renew a contract. During the first half of August 1947, a comic-strip-reading show starring cartoon actor Danny Webb (Warner Bros., Columbia, Walter Lantz) debuted, then disappeared. A night-time soap appeared on DuMont’s two-station airwaves and lasted a little longer.

The press was full of pontifications about whether TV was hurting attendance at sports events. Opinions were mixed.

Bela Lugosi and Edward Everett Horton appeared this month in an obscure show in Schenectady.

Below, find news, reviews and schedules (we don’t have access to the Detroit News, so there’s nothing from WWJ-TV). A personal note: I owned a cream-coloured, 1948 Packard convertible, though it was the lower-priced model than the picture below (no cormorant on the hood). It had a very quiet straight-eight engine.

Friday, August 1
WNBT Channel 4, New York
1:00 “Swift Home Service Club” with Tex McCrary and Jinx Falkenburg, and Martha Logan in the Swift Test Kitchen.
1:30 News and films.
8:00 “Disk Magic” with Jack Kilty.
8:20 “The World in Your Home,” sponsored by RCA.
8:32 “Gillette Cavalcade of Sports.” Boxing from Madison Square Garden, Sonny Horne vs. Anton Raadik. [Note: Card was cancelled as Horne had an injured nose.]
WABD Channel 5, New York
1:30 Test Pattern.
1:45 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:50 Baseball at Yankee Stadium, Yankees vs. Cleveland Indians, play-by-play with Bill Slater.
Pre- and Post-Game spots from Pepsi-Cola.
6:30 INS News, music and test pattern.
7:00 “Small Fry Club” with Bob Emery.
7:30 Film shorts.
8:00 Feature film.
9:00 Wrestling from Jamaica Arena, sponsored by American Stores.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs Brooklyn Dodgers, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
7:30 “Telechats,” sponsored by The Fair.
7:45 “Free For All.”
8:15 Air Force Day.
8:30 Golf with Bill Gordon.
8:45 Film: “Cartoon Capers.”
9:00 Boxing at Madison Athletic club, sponsored by Keeley Beer.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:30 INS News Tape, sponsored by Wilf Bros. Appliances.
7:45 Kiddies Cartoon.
8:00 NBC program.
8:20 Motion picture short.
8:30 “Handy Man” with Jack Creamer, sponsored by Gimbel's.
8:45 Selected motion pictures.
9:00 Miss Television of Philadelphia.
9:16 NBC Programming.
WNBW Channel 4, Washington
1:00 Army Air Force Day; 5:30 Test Pattern; 8:00 NBC.
WTTG Channel 5, Washington
6:45 News with Walter Compton; 7:00 DuMont; 7:30 Santa Fe Trail; 8:30 Baseball at Griffith Stadium, Washington vs Chicago White Sox.
KSD-TV Channel 5, St. Louis
3:00 News and Views.
3:15 Film.
3:25 Dogs on Display.
3:35 Film.
3:45 Man on the Street.
4:00 Film.
8:00 Film.
8:20 Wrestling at Kiel Auditorium, Bill Longson vs. Mike Sharpe, sponsored by Hyde Park beer.
W6XAO Channel 2, Los Angeles
9:30 a.m. Tests and music.
10:00 “Queen For a Day” with Jack Bailey.
10:30-10:45 Test Pattern.
8:00 Test slides and music.
8:25-11:00 Boxing at Hollywood Legion Auditorium, Enrique Bolanos vs. Eddie Prince
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” test pattern slides and recorded music.
3:30 Films.
4:30 “Streamliner Time.”
8:15 Pacific Coast League baseball at Gilmore Field, Hollywood Stars vs. Oakland Oaks.
Free for All
Reviewed Friday (1), 7:50-8:20 p.m. Variety show presented by the Chicago Repertory Theater, sustaining via WBKB, Chicago.
Some of the shows on WBKB are so bad they make one believe that the station doesn't care that it invests about $800,000 a year on its operation, and that it does not realize that it's about time shows have quality worthy of that expenditure. Tonight's show was one of this very poor caliber. How it ever got past the station's reception desk we'll never know.
The Chicago Repertory Theater is a local amateur theatrical group. The fact that it is amateur was made very apparent by what it did tonight. It used up a half hour of good air time and what the thought was behind the show we'll never know. The show's emsee, Bobbin Lee, couldn't have been worse. The charades, dancing and singing was noting but a hodge-podge of so-called talent that should never had had the chance to take the public's time and use the public's air.
The pertinent point about all this is that the station and not the Repertory Theater is to blame for lousing up the air. The station controls pro- graming and if its executives are foolish enough to allow material like this to appear, then you can't blame the talent for trying to get air time. The sad part is that the public has to suffer too. Cy Wagner. (Billboard, Aug. 9)

Streamliner Time
Reviewed Friday (1), 4:30-5 p.m. Style—TMan-on-the-street. Remote from Union Station. Sustaining over KTLA (Paramount), Hollywood.
Paramount's lensers and gabber Dick Lane braved the blistering sun to haul their equipment to Union Station (railroad terminal) in downtown Los Angeles for a man-on-the-street remote. Today's airing smacked as an audition telecast for Union Pacific sponsorship of Streamliner Time on a regular basis. Passengers about to board UP's plush-lined City of Los Angeles were turned camera-wise for an interview, with Lane shooting queries designed to bring favorable comments about the Union Pacific line.
While there's nothing excitingly new about the radio-worn man-on-a-mike format, tele gives it fresh appeal. KTLA's scouts rounded up a couple of celebs for the question-and-answer fest, thereby adding considerable interests to seg's eye appeal. Slipping occasionally into ruts of redundancy, Lane's overall job as the quiz master proved satisfying. Camera work was capably handled, with lensers following their subjects into the train. Good shot that rounded out the 30-minute seg was the sign-off pan that followed the streamliner down the track as it pulled out. The UP trademark shield was then flashed on as Lane spieled the travel advantages of this railroad. Only weakness was his tendency to oversell Union Pacific.
All in all, seg showed tele's versatility in being able to convincingly peddle even a railroad. Lee Zhito.(Billboard, Aug. 9)

Saturday, August 2
WCBS-TV Channel 2, New York
7:15 Test Pattern, time signals, music.
8:00 CBS Television News.
8:10 Film: “County Agent” (US Dept Ag, 1944).
8:45 Feature film: “Flaming Hearts”.
WNBT Channel 4, New York
2:00 to 4:30 Air Show, Mitchell Field.
WABD Channel 5, New York
1:15 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:20 Baseball at Yankee Stadium, Yankees vs. Cleveland Indians, play-by-play with Bill Slater.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs Brooklyn Dodgers, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
4:30 Racing from Washington Park, sponsored by Canadian Ace beer.
7:30 Film Theatre.
WPTZ Channel 3, Philadelphia
1:30 INS News Tape, sponsored by Good House Stores.
1:50 Baseball at Shibe Park, Athletics vs. St. Louis Browns, Claude Haring play-by-play, sponsored by ARCO and Philco.
WNBW Channel 4, Washington
2:00 NBC.
WTTG Channel 5, Washington
2:50 Baseball at Griffith Stadium, Washington vs Chicago White Sox.
KSD-TV Channel 5, St. Louis
3:00 News and Views.
3:15 Film.
3:25 Modern Art program. 3:35 Film. 3:45 Man on the Street.
4:00 Film.
8:00 Film.
8:10 Baseball Closeups, Harry Caray and Gabby Street, sponsored by Griesedieck Brothers Brewery.
8:25 Baseball at Sportsman’s Park, Cardinals vs. Philadelphia Phillies, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakeries.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” test pattern slides and recorded music.
4:00 Films for television dealers.
8:00 “Tune Up Time,” test pattern slides and recorded music.
8:15 Pacific Coast League baseball at Gilmore Field, Hollywood Stars vs. Oakland Oaks.

Sunday, August 3
WCBS-TV Channel 2, New York
6:15 Test Pattern, time signals, music.
7:00 “The Grab Bag,” children’s hour, juvenile news, films, hobbies, nature studies, etc.
8:00 “The Week in Review,” news highlights.
8:10 Feature film: “Lady in the Morgue” with Preston Foster, Patricia Ellis, Barbara Pepper (Universal, 1938).
WNBT Channel 4
8:00 “Ringside” with Tex and Jinx,” filmed show sponsored by Ipana/Minit-Rub.
8:20 “Party Line” with Bert Parks, sponsored by Ipana toothpaste and Ingram’s Shaving Cream.
8:50. Film shorts.
9:00 “Borden Sunday Supper Club.”
WABD Channel 5, New York
1:30 Test Pattern.
1:45 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:50 Baseball at Yankee Stadium, Yankees vs. Chicago White Sox, play-by-play with Bill Slater.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs Brooklyn Dodgers, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
8:30 Midget Auto Races at Soldier Field.
WPTZ Channel 3, Philadelphia
1:00 INS News Tape, sponsored by Good House Stores.
1:20 Baseball Double header at Shibe Park, Athletics vs. St. Louis Browns, Claude Haring play-by-play, sponsored by ARCO and Philco.
7:45 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 NBC programming.
WNBW Channel 4, Washington
5:00 Catholic University Play; 6:00 Test Pattern; 7:45 NBC.
WTTG Channel 5, Washington
2:50 Baseball at Griffith Stadium, Washington vs Chicago White Sox; 8:00-9:00 Vatican Choir.
KSD-TV Channel 5, St. Louis.
8:00 Dr. Roland G. Usher discusses "The Proposed location of the 1953 St. Louis World’s Fair".
8:15 Film show.
8:30 Municipal Opera preview, by Frank Eschen.
8:50 Film.
9:00 Art Museum program.
9:15 Film.
9:30 Panorama of the Dance.
KTLA Channel 5, Hollywood
1:30 Baseball Double Header at Gilmore Field, Hollywood Stars vs. Oakland Oaks.
3:30 Films.
8:30 Cartoon comedy.
8:40 “Shopping at Home” with Keith Hetherington and Harrise Brin, presented by leading Los Angeles Stores.
8:55 Cartoonews.
9:00 “Hits and Bits,” Variety Show with Dick Lane.

Monday, August 4

WNBT Channel 4, New York
8:00 Esso Reporter, newsreel narrated by Paul Alley.
8:10 Feature film: “Trailing Double Trouble” with the Range Busters (Monogram, 1940).
9:05 Trotting Races from Roosevelt Raceway, Westbury, L.I.
10:05 NBC Television Newsreel.
WABD Channel 5, New York
3:00 INS News, music and Test Pattern.
6:45 News from Washington with Walter Compton.
7:00 “Small Fry Club” hosted by Bob Emery, sponsored by American Pipe Cleaning.
7:30 Film shorts.
8:15 Know Your New York.
8:30 “Sports Names to Remember,” sponsored by Mouquin Wine.
8:40 Baseball at Yankee Stadium, Yankees vs. Philadelphia Athletics, play-by-play with Bill Slater.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs St. Louis Cardinals, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
8:30 Wrestling from Midway arena, Tony Galento vs. Olaf Olson, call by Russ Davis, sponsored by Keeley Beer.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:45 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 NBC programming.
WNBW Channel 4, Washington
4:00 Test Pattern; 5:00 Swimming Pool Party; 6:00 Test Pattern; 8:00 NBC.
WTTG Channel 5, Washington
6:45 News with Walter Compton; 7:00 DuMont; 7:30 Step ‘n’ Fetch It; 7:45 “The Black Doll,” drama; 9:00 The Music Album; 9:15 Film shorts; 9:30 Step ‘n’ Fetch It.
KSD-TV Channel 5, St. Louis.
3:00 News and Views.
3:15 Film.
3:30 Program preview with Harry Gibbs and Dottye Bennett.
3:40 Film.
4:00 Man on the Street, Frank Eschen, m c., sponsored by Hyde Park beer.
8:00 “Telequizicalls,” charades acted in the studio with solutions telephoned in by members of the television audience. Harry Gibbs, who has played lead roles in KMOX's “The Land We Live In series,” is the quizmaster, and Dottye Bennett, KSD singer, and Jan Dysart, actress, are featured. Sponsored by Union Electric.
8:30 Film.
8:40 Sports Closeups with Harry Caray and Gabby Street, sponsored by Griesedieck Brothers Brewery.
9:00 Film.
9:10 Man on the Street.
9:30 Film.
W6XAO Channel 2
8:00 Test slides, music.
8:25 Wrestling from the Hollywood Legion Auditorium. George Becker vs. Wild Red Berry, Nanjo Singh vs. Maurice LaChapelle, Dick Trout vs. Tony Morelli, Jan Blears vs. Bob Corbey, Lucky Simovich vs. Bob Nelson.
KTLA Channel 5, Los Angeles
3:00 “Tune Up Time,” test patterns and recorded music.
4:00 Film for television dealers.
4:30 “Your Town—Los Angeles Presents.”
8:00 Program to be announced.
TELEQUIZICALLS
With Harry Gibbs and Dottye Bennett
Director: Jack Gibney
Producer: Al Chance
30 Mins.; Mon. [4] 8:00 p.m.
UNION ELECTRIC CO. OF MO. (Gardner)
KSD-TV, St. Louis
Aside from a natural timidity of the cast to do their stuff before a camera, the initial show of this station, the first newspaper-owned in the U.S to televise sports and news programs, was a click although the format was a quizzer with prizes dished out by the sponsor for the o.k. answers.
Presence of Harry Gibbs, who m.c'd, and Dottye Bennett, a photogenic gal, were of material aid. Both are vets in the local radio field, Miss Bennett serving as a featured songbird with Russ David's orch (also KSD), for a number of years. Gibbs has plenty on the ball and in addition is an acceptable cross between Sonny Tufts and Alan Ladd. The gals will like him on the screen. Candidates for the quizzes were selected from a mob attending the sponsor's dealer meeting across the street from the station and others to follow will be chosen from similar powwows.
The charades were on the themes of three songs. "Give Me Five Minutes More," "Tiptoe Through the Tulips" and "Under the Old Apple Tree." Failure of scripters to permit Miss Bennett to warble was a slight drawback as she has won a host of friends in this burg with her interp of pop tunes. She did the commercials pantomime.
Production values were consistently good and the direction took advantage of the cameras' capacity of movement. Plenty of preparation was revealed in the teeoff program and aside from opening night jitters, those to follow should attract plenty of attention. A recent survey shows there are more than 600 tele sets in St. Louis and the number should increase with the growing popularity of tele programs. Sahu. (Variety, Aug.13)

BOTANY WORSTED MILLS, Passaic, N.J. has renewed for 13 weeks its weather forecast spots on Paramount television stations WBKB Chicago and KTLA Los Angeles. Spots are aired Sunday evenings on KTLA and before Friday night boxing bouts on WBKB. (Broadcasting Aug. 4)

Tuesday, August 5
WNBT Channel 2, New York
8:00 Newsreel and Film shorts.
8:40 Baseball at the Polo Grounds: Giants vs. Philadelphia Phillies, play-by-play with Bob Stanton.
WABD Channel 5, New York City
2:30 Test Pattern.
3:00 INS News, music and test pattern.
6:30 Test Pattern.
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Movies for Small Fry” hosted by Bob Emery.
7:30 Film shorts.
8:00 Western Feature Film, sponsored by Chevrolet.
9:00 Boxing from Jerome Arena, Jimmy Hooper vs. Johnny Colan (ten rounds), three six-round bouts, sponsored by Teldisco.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs St. Lous Cardinals, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
7:30 “The Lights Go Out.”
7:45 Film.
8:00 “Streamliner Parade,” sponsored by the Union Pacific and Northwestern railroads.
8:20 “Behind the Headlines.”
8:30 The Love Plot.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:45 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 Motion picture featurette.
8:35 Baseball at Shibe Park, Athletics vs. New York Yankees, Claude Haring play-by-play, sponsored by ARCO and Philco.
WTTG Channel 5, Washington
1:30 Test Pattern; 6:45 News with Walter Compton; 7:00 DuMont; 8:00 To be announced; 8:20 Baseball at Griffith Stadium, Washington vs. Boston Red Sox.
W6XAO Channel 2, Los Angeles
9:30 Test Slides and music.
10:00 “Queen For a Day.”
KLTA Channel 5, Hollywood
2:30 Pacific Coast League baseball at Wrigley Field, Los Angeles vs. Seattle Rainiers. 8:00 “Tune Up Time,” test patterns and recorded music.
8:30 Cartoon comedy.
8:40 Short subject.
9:00 Mystery picture.

Wednesday, August 6

WNBT Channel 4, New York
2:25 Baseball at the Polo Grounds: Giants vs. Philadelphia Phillies, play-by-play with Bob Stanton.
7:30 “Kraft Television Theatre”: “The Man Who Married a Dumb Wife” and “Write Me a Love Scene,” sponsored by MacLaren’s Imperial Cheese.
8:30 “In the Kelvinator Kitchen” with Alma Kitchell.
WABD Channel 5, New York
2:30 Test Pattern.
3:00 INS News, Music and Test Pattern.
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” with Bob Emery.
7:30 “Bob Wolff Sports Clinic,” relayed from WTTG.
7:45 “Swing Into Sports” with Vincent Richards.
8:00 Film shorts.
8:45 Boxing at Jamaica Arena, sponsored by American Stores.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs Pittsburgh Pirates, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
7:30 Frank Wood, Private Detective.
8:00 Film short subjects.
8:15 Jack Payne, sponsored by Terman Television Sales.
8:30 Wrestling from Rainbo arena, with Russ Davis, Hans and George Schnabel vs. Ray Kay and Al Williams, Pat Fraley vs. Riccardo Lopez, Johnny Silvi vs. Billy Goelz, Karl Gray vs. Pete Bartu, sponsored by Keeley Beer.
WPTZ Channel 3, Philadelphia
9:30 to 2:00 Test Chart.
2:20 Baseball at Shibe Park, Athletics vs. New York Yankees, Claude Haring play-by-play, sponsored by ARCO and Philco.
7:30 INS News Tape, sponsored by Wilf Bros. Appliances.
7:45 Sports Scrap Book with Stoney McLinn and Bill Campbell.
8:00 Motion Picture Featurette.
8:30 NBC programming.
8:45 First semi-final of the Miss Great Philadelphia Contest.
WNBW Channel 4, Washington
4:00 Test Pattern; 7:30 NBC.
WTTG Channel 5, Washington
6:45 News with Walter Compton; 7:00 DuMont; 7:30 Sports Clinic with Bob Wolff; 7:45 Dumont; 8:00 Unannounced; 8:20 Baseball at Griffith Stadium, Washington vs. Boston Red Sox.
W6XAO Channel 2, Los Angeles
9:30 Test Slides and music.
10:00 “Queen For a Day.”
10:30 Tests.
KTLA Channel 5, Los Angeles
3:00 “Tune Up Time,” test patterns and recorded music.
4:00 Film for television dealers.
8:30 Wrestling from the Olympic Auditorium, Becker Brothers vs. Dusek Brothers, sponsored by Ford.

The Inquirer’s television station, WFIL-TV, is putting its test pattern on the air for the first time this week, officials announced yesterday, and telephone calls from South Jersey, the Main Line, Willow Grove and the central city have told engineers that the image is being received with clarity.
Philadelphia’s newest video outlet, made its bow Wednesday night [6] after installation of the stations five-kilowatt transmitter in the record time of 62 days. The initial test telecast was made at 9:02 P.M.
FINAL ADJUSTMENTS
At that time announcements were made explaining the purpose of the experiment. Resulting telephone calls quickly attested the strength of the signal at many out-of-town points.
For the remainder of the week the WFIL-TV test pattern will be transmitted intermittently to enable the owners of television receiver sets to make certain they can receive the station’s signal and, additionally, to give station engineers a chance to make final transmitter and antenna adjustments before going on the air with a regular program service.
The test pattern carries the station’s call letters in the center with a series of lines radiating to the margins of the image. In the background is a drawing of The Philadelphia Inquirer tower.
REGULAR SERVICE SOON
Starting next Monday, at intervals during the day, the test pattern will be aired from 8 P.M. to 9 P. M. An announcement telling of the inauguration of regular program service will come shortly, station officials promised.
The first lot of equipment for Station WFIL-TV was delivered June 6, according to Kenneth W. Stowman, director of the station. Installation of the transmitter on the 18th floor of the Widener Building was started immediately, he said, and the three-bay super-turnstile antenna was built on a tower at the top of the building within the last two weeks.
ENGINEERS COMMENDED
For getting the whole job done in record time, Stowman commended WFIL’s chief engineer, Louis E. Littlejohn, as well as his assistant chief in charge of television. David J. Mil1er, Jr., and the outlets technical staff.
Likewise, he had high praise for the engineering products department of the RCA-Victor Co. in Camden, which was commended for the speedy production and delivery of the apparatus. (Inquirer, Aug. 8)

New sports show, “Swing Into Sports,” opened over WABD Wednesday night [6] at 7:45 p.m. EDT, with a family-cast designed to entertain a family audience.
Show will evolve around veteran tennis champ Vincent Richards, his wife, daughter, and two sons, who will participate in sports as a family. Variety of sports activities, such as swimming, fishing, table tennis, skiing, golf, shooting, etc.—as well as dancing—will be covered. Guest authorities will visit the Richards’ “household.” Show will be produced and directed by Bob Loewi. (Radio Daily, Aug. 6).

Stars of each week's Saratoga summer theater presentation will make personal appearances in l0-minute television programs over WRGB on Wednesday evenings at 7:20 p.m. The series will open tonight [6] with Bela Lugosi, well known horror man of the movies who is playing the lead in "Arsenic and Old Lace", before the cameras in General Electric's television studios. The schedule for the next three weeks will be:
Edward Everett Horton, playing in "Springtime for Henry" on Aug. 13.
Zasu Pitts, playing in "The Late Christopher Bean" on Aug. 20.
Faye Emerson, playing in "Profile" on Aug. 27.
This series, known "as "Backstage at the Spa Theater," will be directed by Duff-Brown and arranged by Ted Beebe. John Huntington, manager of the Spa theater, is expected to accompany Bela Lugosi and take part in the inaugural program tonight. (Schenectady Gazette, Aug. 6)

Fred A. Stebbins, Schenectady soap box derby champion, will climax a week of feasting Friday with a trip to New York city as guest of the Colonial Beacon Oil Co. which sponsored him in the local derby. ... Tomorrow night [7] Stebbins and Joseph Reynolds, the derby runner-up, will appear on a special television show over WRGB. This show, which is scheduled for 7:15 p.m., will include movies of the derby. (Schenectady Gazette, Aug. 6)

Thursday, August 7
WCBS-TV Channel 2, New York
2:00-5:00 Test Pattern.
7:15 Test Pattern, time signals, music.
8:00 CBS Television News with Douglas Edwards, sponsored by Gulf.
8:15 Quicky Quiz.
8:20 Fashion Show Room from the St. Regis Hotel. or 8:20 “On Exhibit” from Brooklyn Museum. Collection of musical instruments.
8:50 Film: “A Shot in the Dark.”
WNBT Channel 4, New York
2:25 Baseball at the Polo Grounds: Giants vs. Philadelphia Phillies, play-by-play with Bob Stanton.
7:50 Television Newsreel.
8:00 “Author Meets the Critics,” guest, Charles Abrams, sponsored by Maxwell House Coffee.
8:30 “Friend of the Family.”
9:00 “You Are an Artist” with John Gnagy, sponsored by Gulf Oil.
9:10 NBC Television Newsreel.
WABD Channel 5, New York
2:30 Test Pattern.

3:00 INS News, Music and Test Pattern.
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” with Bob Emery, sponsored by Fisher Baking.
7:30 “Birthday Party” with Bill Slater.
8:00 Feature Film: “Cheers for Miss Bishop” with Martha Scott, William Gargan (United Artists, 1941).
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs Pittsburgh Pirates, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
7:30 The Singing Smiths.
7:45 Film: Short subjects.
8:00 “Over Shoemaker’s Shoulder,” cartoon drawing.
8:15 Film: short subjects.
8:30 Milt Hopwood’s Sports Show.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:35 INS News Tape, sponsored by Wilf Bros. Appliances.
7:50 NBC program.
8:00 “Pleased to Meet You,” with Roy Neal and celebrity interviews.
8:15 Short subjects.
8:30 Second semi-final of the Miss Greater Philadelphia Contest.
9:00 NBC Programming.
WNBW Channel 4, Washington
3:00 Test Pattern; 6:00 Swimming Pool Party; 7:00 Photo Desk; 7:15 Test Pattern, Dinner Music; 7:45 NBC.
WTTG Channel 5, Washington
1:30 Test Pattern; 2:50 Baseball at Griffith Stadium; Senators vs. Boston Red Sox; 6:45 Walter Compton, news; 7:00 DuMont.
KSD-TV Channel 5, St. Louis.

3:00 News and Views.
3:15 N.B.C. Newsreel.
3:25 Man on the Street, Frank Eschen, m c., sponsored by Hyde Park beer.
3:40 Film show, "Second Chorus," starring Paulette Goddard, Fred Astaire, Burgess Meredith, Music by Artie Shaw (Astor, 1940).
8:00 Program inaugurating special high power transmitter.
8:30 “The Game of Chess,” with a cast of actors from WOW-TV, Omaha.
9:00 N.B.C. television newsreel.
9:10 Fashion Creators of St. Louis show.
9:30 Film show featuring Toscanini, the conductor.
9:50 Sports review featuring Gabby Street and Harry Caray.
10:10, Variety Show, starring Herb Shriner and Harvey Stone, comedians; Russ Severin, singer; Arthur Murray dancers and others.
W6XAO Channel 2, Los Angeles
9:30 a.m. Test Slides and music.
10:00 Film: “The Gay 90’s.”
10:10 Tom and Jerry cartoon (Van Beuren).
10:20 Tests.
KTLA Channel 5, Los Angeles
3:00 “Tune Up Time,” test patterns and recorded music.
4:00 Film for television dealers.
8:30 Midget Auto Races from Gilmore Stadium, seven great events featuring the leading AAA drivers.

Television broadcasting with 20,000-watts power in the St. Louis area will begin officially with a special program at 8 o'clock tonight on KSD-TV. This will mean telecasting with a ten-fold increase of power, and will put the 546-foot tower aerial erected on the roof of the annex to the Post-Dispatch building into permanent service.
The high power Inauguration program at 8:00 will include: Addresses by Acting Mayor Charles E. Albanese; George M. Burbach, general manager of KSD-TV: Robert L. Coe, program chairman for the television exposition planned for Nov. 19-23 in St. Louis; Niles Trammell, president of the National Broadcasting Co.; Paul Walker, acting chairman of the Federal Communications Commission; Harold Grams, program director for KSD-TV, and Robert Coe, chief engineer for KSD-TV.
A map of the greatly enlarged area covered by telecasts from the new 20,000-watt transmitter will be shown as well as a film of the new 546-foot aerial, installation of the transmitter and television studio operation. (St. Louis Post-Dispatch, Aug. 7)

THROUGH PROGRAM exchange arrangement, television staff of WOW Omaha presented a telecast titled "A Game of Chess" on KSD-TV St. Louis as one of the features of that station's dedicatory program Aug. 7. WOW has been conducting television experimental work since December 1946 but is not yet on the air. Later when WOW begins television operations, KSD-TV will send a program there to salute Omaha area viewers. "A Game of Chess" was WOW's first attempt at serious drama. Cast included Ray Clark, WOW's chief newscaster; Richard Cole, Omaha advertising agency operator; Eldon Anspach, instructor at Creighton U. and Don Keogh, former Creighton student. (Broadcasting, Aug. 18)

Friday, August 8
WCBS-TV Channel 2, New York
2:00-5:00 Test Pattern.
7:35 Test pattern, time signals, music.
8:20 Baseball at Ebbets Field: Brooklyn Dodgers vs. Philadelphia Phillies, play-by-play with Bob Edge, sponsored by Ford and Post Cereals.

WNBT Channel 4, New York
1:00 “Swift Home Service Club” with Tex McCrary and Jinx Falkenburg, and Martha Logan in the Swift Test Kitchen.
1:30 News and films.
8:00 “Disk Magic” with Jack Kilty.
8:20 “The World in Your Home,” sponsored by RCA.
8:32 “Gillette Cavalcade of Sports.” Boxing from Madison Square Garden, Billy Fox vs. George Kochan.
WABD Channel 5, New York
2:30 Test Pattern.
3:00 INS News, Music and Test Pattern.
6:30 Test Pattern.
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” with Bob Emery.
7:30 Film shorts.
8:00 “Doorway to Fame.”
8:45 “The Magic Carpet” with Bud Gamble, sponsored by Alexander Smith Carpets.
8:45 Wrestling from Jamaica Arena, sponsored by American Stores.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs Cincinnati Reds, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
7:30 “Telechats,” sponsored by The Fair.
7:45 “Cartoon Capers.”
8:00 Battenfield and Echohawk.
8:15 Novelty Night.
8:30 Golf with Bill Gordon.
9:00 Boxing at Madison Athletic club, sponsored by Keeley Beer.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:30 INS News Tape, sponsored by Wilf Bros. Appliances.
7:45 Kiddies Cartoon. 8:00 NBC program.
8:20 Motion picture short.
8:30 “Handy Man” with Jack Creamer, sponsored by Gimbel's.
8:45 Selected motion pictures.
9:00 Miss Television of Philadelphia.
9:16 NBC Programming.
WNBW Channel 4, Washington
4:00 Test Pattern; 7:45 News Review, 8:00 NBC.
WTTG Channel 5, Washington
6:45 Walter Compton, news; 7:00 DuMont; 7:30 Santa Fe Trail.
KSD-TV Channel 5, St. Louis.
3:00 News and Views.
3:15 Film.
3:25 Songs by Betty and Bill.
3:35 Film.
3:45 Man on the Street, sponsored by Hyde Park beer.
4:00 Film.
8:00 Film.
8:25 Baseball Closeups, Harry Caray and Gabby Street, sponsored by Griesedieck Brothers Brewery.
8:40 Baseball at Sportsman’s Park, Cardinals vs. Pittsburgh Pirates, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakeries.

W6XAO Channel 2, Los Angeles
8:00 Test slides and recorded music.
8:25 Boxing at the Hollywood Legion Auditorium, Bobby Yaeger vs. Roman Alvarez.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” test patterns and recorded music.
4:00 Film for television dealers.
8:15 Baseball from Wrigley Field, Los Angeles Angels vs. Oakland Oaks.
MISS TELEVISION
With John Franklin, emcee
Director: Herb Horton
Producer: Bob Jawer
15 Mins.; Fri. (8), 9 p.m.
RUSSOF FURRIERS
WPTZ, Phila.
The idea of a beauty contest via tele is a sound one, and this show shapes up fairly well, considering the limitations of time and fact that not many contestants appear on the screen. Program evolves around judges selecting a winner of weekly contest on six shows, and then choosing a finalist at end of the period.
As in flesh beauty competitions, girls are judged on basis of talent, beauty, poise and personality. Judges for this session were Bandleader Ray Eberle, currently appearing at Frank Paiumbo's Click nitery; Lee Fuhrman, former city editor of the Atlanta Constitution and now with the Phillie flack firm of Adelphia Associates, and Bernie Kershner of the Russof organization.
Judges are introduced to video audience by emcee John Franklin, and then view the contest over a tele set in the studio. After selection of winner is made, the judges return to announce name of winner to Franklin.
Models were Jeanne Lindmark. Angela Del Vac, Mildred Shecter and Dolores Smith. The winners were Miss Shecter and Miss Lindmark, the judges hitting a deadlock, and thus giving a double award. Girls set gift certificates for appearing on show, and the finalists win a $1,000 fur coat.
In addition to modeling furs on the show, the contestants appear in batb-ing suits, as well as doing a specialty such as singing, dancing, or dramatic reading. This third show in the series came over the tele set with clarity, and contest idea is basically entertaining. Needs more showmanship. Shal. (Variety, Aug.13)

Chicago—With WBKB set to increase time rates by August 15 from $200 to $375 per hour, advertisers have signed new contracts to insure covering this city’s growing television audience at the old price.
First to ink their new contracts were the Keeley Brewing Company, Botany Worsted Mills, Inc., and the Elgin Watch Co. Station execs indicate that several other advertisers are expected to effect renewals before the new rates apply. On August 5, WBKB execs feel that the number of sets in Chicago will exceed 5,000. The new rates will apply until 15,000 receivers are said to be in use.
The Keely Company, according to WBKB, has been “pleased with sales increases and fan mail provoked by boxing-wrestling shows, now also sponsorship of the Chicago Rockets professional football games played at Soldier Field. Boxing and wrestling telecasts continue, giving the company a three-a-week schedule. Malcolm Howard agency handled the Keeley account.
Botany has reinstated its weather forecasts, spotting ahead of boxing-football. Alfred J. Silberstein-Ed. Goldsmith, Inc., Botany’s agency, signed the contract with Paramount’s television department in New York. Elgin’s time spots were renewed through J. Walter Thompson. (Radio Daily, Aug. 8)

Saturday, August 9

WCBS-TV Channel 2, New York
1:05 Test Pattern, time signals, music.
1:50 Baseball at Ebbets Field: Brooklyn Dodgers vs. Philadelphia Phillies, play-by-play with Bob Edge, sponsored by Ford and Post Cereals.
8:00 CBS Television News with Tom O’Connor.
8:15 “This is New York” with Bill Leonard.
8:45 Feature film: “Yellow Cargo” with Conrad Nagel (Grand National, 1936).
WNBT Channel 4, New York
2:25 Baseball at the Polo Grounds, N.Y Giants vs. Boston Braves, play-by-play with Bob Stanton.
WABD Channel 5, New York
1:45 Eastern Grass Court Tennis Championships, South Orange, N.J, sponsored by U.S. Rubber.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs Brooklyn Dodgers, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
4:30 Racing from Washington Park, sponsored by Canadian Ace beer.
7:30 Film Theatre.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs Cincinnati Reds, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
WPTZ Channel 3, Philadelphia
1:30 INS News Tape, sponsored by Good House Stores.
1:50 Baseball at Shibe Park, Athletics vs. Washington Senators, Claude Haring play-by-play, sponsored by ARCO and Philco.
WNBW Channel 4, Washington
4:00 Test Pattern.
8:00 “Capital Citizens,” Bill Herson.
KSD-TV Channel 5, St. Louis.
3:00 News and Views.
3:15 Film.
3:25 Interview.
3:35 Film.
3:45 Man on the Street.
4:00 Film.
8:00 Film.
8:25 Baseball Closeups, Harry Caray and Gabby Street, sponsored by Griesedieck Brothers Brewery.
8:40 Baseball at Sportsman’s Park, Cardinals vs. Pittsburgh Pirates, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakeries.
KTLA Channel 5, Los Angeles
2:30 Baseball from Wrigley Field, Los Angeles Angels vs. Oakland Oaks. 8:00 “Tune-Up Time,” test slides and recorded music.
8:30 Cartoon comedy.
8:40 Short subject: “Desert Fiesta.
9:00 Western feature film: “The Fighting Deputy” with Fred Scott and White King the Wonder Horse (Spectrum, 1937).

Sunday, August 10
WCBS-TV Channel 2, New York

1:05 Test pattern, time signals, music.
1:50 Baseball at Ebbets Field: Brooklyn Dodgers vs. Philadelphia Phillies, play-by-play with Bob Edge, sponsored by Ford and Post Cereals.
7:00 Films.
8:00 “The Week in Review,” news highlights.
8:10 Feature film: “Murder at Glen Athol” with John Miljan, Irene Ware (Invincible, 1935).
WNBT Channel 4
2:00 Baseball Double header at the Polo Grounds, Giants vs. Boston Braves, play-by-play with Bob Stanton.
8:00 “Ringside” with Tex and Jinx,” filmed show sponsored by Ipana/Minit-Rub.
8:20 “Party Line” with Bert Parks, sponsored by Ipana toothpaste and Ingram’s Shaving Cream.
8:50 Film shorts.
9:00 Borden Sunday Supper Club with guest Ethel Waters.
WABD Channel 5, New York
1:45 Eastern Grass Court Tennis Championships, South Orange, N.J., sponsored by U.S. Rubber.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs Cincinnati Reds, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
WPTZ Channel 3, Philadelphia
1:00 INS News Tape, sponsored by Good House Stores.
1:20 Baseball Double header at Shibe Park, Athletics vs. Washington Senators, Claude Haring play-by-play, sponsored by ARCO and Philco.
7:45 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 NBC programming.
WNBW Channel 4, Washington
4:00 Test Pattern.
8:00 NBC.
KSD-TV Channel 5, St. Louis.
8:00 Commentary by Dr. Roland G. Usher, "The Importance of Egypt ".
8:15 Film show.
8:30 Municipal Opera preview, by Frank Eschen.
8:50 Film.
9:00 Virginia Wesley, song recital.
9:10 Film.
9:20 Amadee’s Cartoon Quiz.
9:35 Film.
KTLA Channel 5, Hollywood
1:30 Baseball Double Header at Gilmore Field, Hollywood Stars vs. Oakland Oaks.
3:30 Films.
8:30 Cartoon comedy.
8:40 “Shopping at Home” with Keith Hetherington and Harrise Brin, presented by leading Los Angeles Stores.
8:55 Cartoonews.
9:00 “Hits and Bits,” Variety Show with Dick Lane.

Monday, August 11

WNBT Channel 4, New York
8:00 Esso Reporter, newsreel narrated by Paul Alley.
8:10 Feature film: “Crime Over London” with Margot Grahame, Paul Cavanagh and David Burns (Gaumont, 1936).
9:20 Trotting Races from Roosevelt Raceway, Westbury, L.I.
10:20 NBC Television Newsreel.
WABD Channel 5, New York
3:00 INS News, music and Test Pattern.
6:45 News from Washington with Walter Compton.
7:00 “Small Fry Club” hosted by Bob Emery, sponsored by American Pipe Cleaning.
7:30 “Funny Time,” with Danny Webb.
8:15 Know Your New York.
8:30 “Sports Names to Remember,” sponsored by Mouquin Wine.
8:40 Baseball at Yankee Stadium, Yankees vs. Philadelphia Athletics, play-by-play with Bill Slater.
WBKB Channel 5, Chicago
8:30 Wrestling from Midway arena.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:45 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 NBC programming.
8:10 Motion Picture Featurette.
8:20 Motion Picture: Langhorne Speedway, Aug. 10 Races.
WFIL-TV Channel 6, Philadelphia
8:00-9:00 Test Pattern.
WNBW Channel 4, Washington
4:00 Test Pattern; 8:00 NBC.
WTTG Channel 5, Washington
6:45 Walter Compton, news; 7:00 DuMont; 7:30 Step ‘n’ Fetch It, audience participation; 7:45 “I'm From Arkansas” with Arthur Q. Bryan (PRC, 1944); 9:00 The Music Album; 9:15 Film Shorts; 9:30 Step ‘n’ Fetch It.
KSD-TV Channel 5, St. Louis.
3:00 News and Views.
3:15 Film.
3:25 Exhibition of tumbling by public school playgrounds children.
3:40 Film.
4:00 Man on the Street, Frank Eschen, m. c., sponsored by Hyde Park beer.
8:00 “Telequizicalls,” charades hosted by Harry Gibbs, with singer Dottye Bennett and actress Jan Dysart, sponsored by Union Electric.
8:30 Film.
8:40 Man on the Street.
9:00 Film.
9:10 Range Riders.
9:30 Film.
W6XAO Channel 2
8:00 Test slides, music.
8:25 Wrestling from the Hollywood Legion Auditorium. Danny McShain vs Wild Red Berry for the lightweight title, Jan Blears vs. Tony Morelli, Gorilla Ramos vs. Angelo Savoldi, Jimmy Lott vs. Lucky Simonovich, Bob Corby vs. Ken Ackles.
KTLA Channel 5, Los Angeles
3:00 “Tune Up Time,” test patterns and recorded music.
4:00 Film for television dealers.
4:30 “Your Town—Los Angeles Presents.”
8:00 “Tune Up Time,” test patterns and recorded music.
8:30 Amateur Boxing from South Gate Arena.

Accelerating its program experimentation, WABD tomorrow night debuts a new dramatic serial, “Highway to the Stars,” and tonight will showcase a “Sunday comics program” titled “Funnytime.”...
“Highway,” set for 7:30 p.m., is produced and directed by David P. Lewis of the Caples Agency, who handled “Faraway Hill,” one of tele’s first drama series. Story for the serial is written by Bob Wald, and will feature Patricia Jones, Pat Fay, Charlie Osgoode, Earl George, John Becher, Hal Studer, Susan Thorne and Warrant Stevens.

“Funnytime set for 7:30 tonight, (Monday) is a one-time shot featuring comic Danny Webb who’ll read strips from the McNaught Syndicate. Program is written and produced by Charles Boye Schmertz, producer of “Paramount Theater of the Air,” and directed by Stephen Price. (Radio Daily, Aug. 11)

Reports that the 20th Century Sporting Club, which operates all major boxing activities in Madison Square Garden, and the St. Nicholas Arena, is seeking to terminate its television contract with NBC was flatly denied yesterday [11] by a spokesman for the organization who declared, in fact, that “we expect to continue with television when the present contract runs out.” The present one-year agreement with the National Broadcasting Company expires May 31, 1948.
First reports of the cancellation came over the week-end when it was rumoured Madison Square garden and Twentieth Century club officials attributed dwindling gate receipts to television, and that they had permitted the medium to run too long on an “experimental” basis. Many thousands of would-be and past attendants at the bouts at Madison Square and St. Nicholas Arena, were seeing them in local bars and taverns, etc.
Trade execs yesterday and over the week-end were watching for further developments on the issue, indicating that any action of this type would seriously hinder television at this time, since other sports officials—baseball, football, etc.—might adopt a similar attitude. It’s felt, also, that the boxing officials would be denying themselves a fairly lucrative plum if they clamped down on video coverage of the Monday and Friday night events. NBC is said to be paying approximately $50,000-$75,000 for the rights. (Radio Daily, Aug. 12)

Tuesday, August 12
WCBS-TV Channel 2, New York
7:35 Test pattern, time signals, music.
8:20 Baseball at Ebbets Field: Brooklyn Dodgers vs. Boston Braves, play-by-play with Bob Edge, sponsored by Ford and Post Cereals.
WNBT Channel 2, New York
3:00 Hole in One Golf Tourney, Bayside Golf Club.
WABD Channel 5, New York City
2:30 Test Pattern.
3:00 INS News, music and test pattern.
6:30 Test Pattern.
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Movies for Small Fry” hosted by Bob Emery.
7:30 “Highway to the Stars,” dramatic serial.
8:00 Western Feature Film, sponsored by Chevrolet.
9:00 Boxing from Jerome Arena, Billy Smith vs. Pat Brady, sponsored by Teldisco.
WBKB Channel 5, Chicago
7:30 Teen Town.
8:00 “Streamliner Parade,” sponsored by Union Pacific and Northwestern Railroads.
8:20 “Behind the Headlines.”
WPTZ Channel 3, Philadelphia
9:30 to 2:00 Test Chart.
2:00 INS News Tape, sponsored by Good House Stores.
2:20 Baseball at Shibe Park, Phillies vs. New York Giants, Claude Haring play-by-play, sponsored by ARCO and Philco.
7:45 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 Motion picture short.
8:15 Motion picture feature.
WFIL-TV Channel 6, Philadelphia
8:00-9:00 Test Pattern.
WNBW Channel 4, Washington
2:30 Test Pattern; 3:00 NBC.
WTTG Channel 5, Washington
2:30 Fashion Show; 6:45 Walter Compton, news; 7:00 DuMont.
W6XAO Channel 2, Los Angeles

3:00 Tests and music.
3:30 Film: “Swiss on White,” (Nu-Art, 1936)
3:40 Film: “It Could Happen to You.
3:52-4:30 Tests.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” test patterns and recorded music.
4:00 Film for television dealers.
8:00 “Tune Up Time,” test patterns and recorded music.
8:15 Pacific Coast League baseball from Gilmore Field, Hollywood Stars vs. Los Angeles Angels.
HIGHWAY TO THE STARS
With Patricia Jones, Pat Fay, Charline Osgood, Earl George. John Beeher, Hal Studer, Susan Thorne, Warren Stevens
Writer: Bob Wald
Producer-Director: David P. Lewis
Tech. Director: Frank Bunetta
30 Mins.: Tues., 7:30 p.m.
Sustaining
WABD, N. Y.
Caples ad agency's television director David P. Lewis introed the soap opera technique to video last year when he wrote-directed-produced a series called "Faraway Hill." "Highway to the Stars." which teed off last week (12) is his second stab at adapting this radio form to the tele medium. This time, however, the scripting has been turned over to Bob Wald and a plot has been chosen which permits integration of music into the story—a device designed to hypo the dramat's appeal.
Story centers around the trials of a small-town girl singer (Patricia Jonesi who wants a bigtime musical career in New York. Viewer knows in the opening minutes of the opening sequence that she made the grade—she is pictured in a backstage dressing room a few moments before the curtain rises on her bigtime debut. She thinks aloud of the long, hard road she's traveled to bring her dreams true. The rest is flashback.
The bulk of the first sequence was devoted to unreeling the complications which the young chirper faces as she sets her mind on the Bright Lights. Her music teacher (John Becher) says her singing has made no progress of late; her father (Earl George), just getting on his feet after being bedridden two years, wants her to marry her hometown sweetheart (Warren Stevens) and settle down; her young brother (Hal Studer) is miserable in his bank job; her sweetheart is insistent in his marriage proposals. Her mother (Charline Osgood) and bobbysox sister (Susan Thorne) presented no problems in the initial sequence, but no doubt will later on. The real Love-of-her-life (Pat Fay), a struggling young pianist, didn't even get into the opening round, save for a bow in the intro flashes of the cast.
This is daytime-type fare, of course, cut of standard soap opera cloth. In tele, it's reminiscent of the early silent-film serials (including the closing "Continued until next Tuesday") The dramaturgy is elementary, the format familiar, the characters stock, the dialog routine. Direction could stand a lot of improvement; action throughout is too slow and halting. The cast has much too much mugging to do. Camera work is more efficient than any ether feature of the stanza.
Miss Jones got two song stints in the opener, with piano accompaniment (non-union) once by her music teacher, other time by her kid sister. Her piping, uneven and thin, sounded indeed as though she had a long road to travel to musical fame. Doan. (Variety, Aug. 20)

Schenectady—“Café Domino,” television series produced by Video Associates, Inc., returned to the air on WRGB, the GE station here, last week-end, and will be presented each Friday at 7:30 p.m., EDT. (Radio Daily, Aug. 12)

Television rights to motion pictures taken aboard the Kon-Tiki raft as it drifted for fifteen weeks across the Pacific from Peru to the Tuamotu Islands have been obtained by NBC, according to an agreement announced yesterday [12] by the Norwegian Embassy and NBC officials. The films were taken by members of the six-man crew which left Peru last April 18. (Radio Daily, Aug. 13)

Bristol-Myers, following the advertising retrenchment it instituted several months ago with its bowout from the Alan Young radio show, will pull out of the two television shows it now sponsors on WNBT (NBC, N. Y.) on Sept. 1. Shows are "At Home with Tex and Jinx," aired from 8 to 8:20 on Sunday nights through Young & Rubicam and "Party Line," which follows on Sunday nights from 8:20 to 8:45 through Doherty, Clifford & Shenfield.
What will happen to the two shows after B-M cancels out hasn't yet been determined. (Variety, Aug.13)

Edgar Allan Poe's classic suspense story "The Fall of the House of Usher", adapted especially for television, will be presented for the first time on television Tuesday evening [12] at 8 o'clock. Produced by Irwin A. Shane, and directed by Peter Strand, the "House of Usher" will, utilize a large New York cast starring the Broadway actor Barnett Franks as Roderick Usher, and featuring Judith Fisher, Bernard Burrows, Patricia Lordler and Gilbert Strange. "The Fall of the House of Usher", is a presentation of the television workshop of New York. (Schenectady Gazette, Aug. 9)

Wednesday, August 13
WCBS-TV Channel 2, New York
1:05 Test pattern, time signals, music.
1:50 Baseball at Ebbets Field: Brooklyn Dodgers vs. Boston Braves, play-by-play with Bob Edge, sponsored by Ford and Post Cereals.
WNBT Channel 4, New York
7:30 “Kraft Television Theatre: Laburnum Grove,” sponsored by MacLaren’s Imperial Cheese.
8:30 “In the Kelvinator Kitchen” with Alma Kitchell.
8:45 Journal-American Sandlot Baseball, Polo Grounds.
WABD Channel 5, New York
1:30 Test Pattern.
1:45 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:50 Baseball from Yankee Stadium, Yankees vs. Philadelphia Athletics, play-by-play with Bill Slater.
6:30 Test Pattern.
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” with Bob Emery.
7:30 “Bob Wolff Sports Clinic,” relayed from WTTG.
7:45 “Swing Into Sports” with Vincent Richards.
8:00 “America Sings.”
8:30 Film shorts.
8:45 Pro Boxing at Jamaica Arena, Tommy McGovern vs. Joe Murray, sponsored by American Stores.
WBKB Channel 5, Chicago
7:30 Frank Wood, Private Detective.
8:00 Jack Brickhouse, sports.
8:15 Jack Payne, sponsored by Terman Television Sales.
8:30 Wrestling from Rainbo arena, with Russ Davis, sponsored by Keeley Beer.
WPTZ Channel 3, Philadelphia
9:30 to 2:00 Test Chart.
2:00 INS News Tape, sponsored by Good House Stores.
2:20 Baseball at Shibe Park, Phillies vs. New York Giants, Claude Haring play-by-play, sponsored by ARCO and Philco.
7:30 INS News Tape, sponsored by Wilf Bros. Appliances.
7:45 Sports Scrap Book with Stoney McLinn and Bill Campbell.
8:00 Motion Picture Featurette.
8:10 “Record Shop” with Maxine Marlo.
8:25 Selected motion picture.
8:30 NBC programming.
8:45 Motion picture short.
9:10 Bubble Gum Contest.
WFIL-TV Channel 6, Philadelphia
8:00-9:00 Test Pattern.
WNBW Channel 4, Washington
7:00 Test Pattern; 8:30 NBC.
WTTG Channel 5, Washington
6:45 Walter Compton, news; 7:00 DuMont; 7:30 Bob Wolff Sports Show; 7:45 DuMont; 8:30 Western Film; 9:00 Turner’s Arena Wrestling.
W6XAO Channel 2, Los Angeles

3:00 Tests and music.
3:30 Film: “Wings To Alaska” (Pan-Am Airways, 1946)
3:45-4:30 Tests.
KTLA Channel 5, Los Angeles
3:00 “Tune Up Time,” test patterns and recorded music.
4:00 Film for television dealers.
8:30 Wrestling from the Olympic Auditorium, Dusek brothers vs. Enrique Torres and George Becker, Tiger Moore vs. Vicente Lopez, Ed Strangler Lewis vs. Jack Kennedy, Major Sammy Menacker vs. Reginald Siki, Jules Strongbow vs. Jack Page, sponsored by Ford.

Philadelphia—Bowman Gum Co., makers of “Bub” bubble gum and Warren’s Mint Cocktail Chewing Gum, started a new 15-minute series over WPTZ, the Philco station, this week [13] which is described as a possible pattern for youngster-participation programs. Show revolved around a father vs. son competition in blowing bubble gum “bubbles.”
Company’s video show on WPTZ is the first to use the medium as follow up to the national “Bub” bubble gum contests which have been featured in a score of large cities this summer. (Radio Daily, Aug. 20)

The Colony Opera Guild of Schroon lake will give a foreshortened version of "Carmen" tomorrow night [13] over the television station WRGB. The opera will run from 8:30 to 10:15 o'clock.
John Seagle, the guild director, will sing the role of Escamillo, the toreador. Helen Spann will play Carmen and Joe Tocci, Don Jose, the tenor lead. Bob Stone will conduct. (Schenectady Gazette, Aug. 12)

General Foods has signed to sponsor Martha Roundtree’s “Leave It to the Girls” on television for a six weeks tryout starting Thursday, August 21, on WNBT, NBC’s New York tele outlet. Program, placed through Benton & Bowles, will be a half-0hour show and will be televised from 8:00 to 8:30 p.m., EDT.
Eddie Dunn will emcee the tele-version of the feminine program with Dorothy Kilgalllen, Maggi McNellis, Harriet Van Horn and Eloise MacElhone comprising the first panel of girls. Willian Bradford Hure, author, lecturer and correspondent, is scheduled as the first male guest.
Unlike the radio version of “Leave It To the Girls” heard Friday nights on Mutual, the television show will dramatize each of the questions brought up for discussion. In the radio version the emcee handles the questions.
Joan Sinclaire will direct the video production. (Radio Daily, Aug. 13)

Thursday, August 14
WCBS-TV Channel 2, New York
1:05 Test Pattern, time signals, music.
1:50 Baseball at Ebbets Field: Brooklyn Dodgers vs. Boston Braves, play-by-play with Bob Edge, sponsored by Ford and Post Cereals.
7:15 Test Pattern, time signals, music.
8:00 CBS Television News with Douglas Edwards, sponsored by Gulf.
8:15 Film: “Midsummer in Sweden.”
8:50 Film: “Captain Calamity.”
WNBT Channel 4, New York
7:50 Television Newsreel.
8:00 “Author Meets the Critics,” discussion of Budd Schulberg’s “The Harder They Fall,” with Joe Baksi; welterweight champ Sugar Ray Robinson; Lester Bromberg, World-Telegram boxing writer; John Connors, New York Sun book reviewer. John K.M. McCaffery moderates. Sponsored by Maxwell House Coffee.
8:30 “Friend of the Family.”
9:00 “You Are an Artist” with John Gnagy, sponsored by Gulf Oil.
9:10 Newsreel.
WABD Channel 5, New York
1:30 Test Pattern.
1:45 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:50 Baseball at Yankee Stadium, Yankees vs. Philadelphia Athletics, play-by-play with Bill Slater.
6:30 Test Pattern.
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” with Bob Emery, sponsored by Fisher Baking.
7:30 “Birthday Party” with Bill Slater.
8:00 Feature Film: “Thunder in the City” with Edward G. Robinson and Luli Deste (Columbia, 1937).
WBKB Channel 5, Chicago
9:00 Girls baseball from Parichy Field, play-by-play with Guy Savage.
WPTZ Channel 3, Philadelphia
9:30 to 2:00 Test Chart.
2:00 INS News Tape, sponsored by Good House Stores.
2:20 Baseball at Shibe Park, Phillies vs. New York Giants, Claude Haring play-by-play, sponsored by ARCO and Philco.
7:35 INS News Tape, sponsored by Wilf Bros. Appliances.
7:50 NBC program.
8:00 “Pleased to Meet You,” with Roy Neal and celebrity interviews.
8:15 Short subjects.
9:00 NBC Programming.
9:10 Motion Picture feature.
10:10 Winner of “Miss Greater Philadelphia” Contest.
WFIL-TV Channel 6, Philadelphia
8:00-9:00 Test Pattern.
WNBW Channel 4, Washington
1:00 Kiwanis Club Crippled Show for Children; 2:00 Test Pattern.
WTTG Channel 5, Washington
6:45 Walter Compton, news; 7:00 DuMont.
KSD-TV Channel 5, St. Louis
3:00 News and Views.
3:15 N.B.C. Television Newsreel.
3:25 Russ Severin, singer.
3:35 Film.
3:45 Man on the Street, sponsored by Hyde Park beer.
4:00 Film Show.
8:10 N.B.C. Television Newsreel.
8:20 Baseball at Sportsman’s Park, Browns vs. Detroit Tigers, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakeries.
W6XAO Channel 2, Los Angeles
3:00 Tests, films.
3:30 “Fun in Florida.”
3:32 “Swimming and Diving Aces” (United World, 1940)
3:52 Tests.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” test patterns and recorded music.
4:00 Film for television dealers.
8:15 Meet the Dons.
8:30 Midget Auto Races from Gilmore Stadium, seven great events featuring the leading AAA drivers.
IF I HAD A CHANCE
With Jessica Dragonnette, Ben Grauer, Russ Case, Carol Brooks, Robert Lieb; Roger Bowman, announcer
Director: Roger Muir
Technical Director: Dick Pickard
20 Mins.; Thurs., 8:40 p.m.
GENERAL FOODS (Young & Rubicam) WNBT-NBC, N. Y.
One of video's persistent miracles is that it can do so little with so much. "If I Had A Chance" is one of those shows that begins with a pair amount of talent at its disposal but in only 15 minutes succeeds in creating one of the most perfect vacuums televised to date. Single merit of this show on its preem (14) was a highly interesting five-minute-long commercial demonstrating research advances made at General Food labs. This section, which was neatly produced with an array of test tubes, retorts, and ovens for sock eye-appeal, set an important landmark in the development of video plugs.
What preceded, however, was only a feeble gesture in direction of entertainment. Program idea is to have celebrities state the careers they would choose if they were given a second chance, and then let them work at it for a few minutes. Initial guest was Carol Brooks, a John Powers model, who passed by Madame Curie to select a career as a night club singer. Her warbling indicated that she didn't have the stuff to make the grade. Jessica Dragonnette chose to be the curator of a museum full of knick-knacks presented to her by her radio fans. Camera failed to pick up any of the detail on these gifts and made this bit wholly meaningless.

Russ Case, RCA's musical director, featured in another flat sequence as an automobile designer. All he did was to draw a futuristic car model on a blackboard and let it go at that. High point of inconsequence was attained by Ben Grauer. His first stint was to repeat his descriptive chatter which immortalized Toscanini's first NBC broadcast and the recent eclipse of the sun in South America. Then he sang "Besame Mucho" with rolling eyes and off-key notes. It was penny arcade film stuff. Robert Lieb, presiding over this "court of second chanc-ery." was supposed to have provided the comic relief. Herm. (Variety, Aug. 20)

Members of the Kiwanis Club will visit Children’s Hospital today [14] at 1 p.m. without leaving their luncheon tables at the Mayflower Hotel. Through a WNBW television program, the Kiwanians will see young polio victims being treated at the hospital’s orthopedic clinic. (Wash. Post, Aug. 14)

Television Station WNBW, a National Broadcasting Co. affiliate, will televise the home football games of the Navy this fall.
The games also will be transmitted to NBC’s New York television station WNBT.
Games scheduled by the Navy which will be telecast are:
October 4—Columbia vs. Navy at Annapolis; October 11—Duke Vs. Navy at Baltimore; November 8—Georgia Tech vs. Navy at Baltimore; November 15—Penn State vs. Navy at Baltimore.
All home games of the Baltimore Colts, newly franchised team of the All-American Professional Football Conference, also will be telecast. (Washington Post, Aug. 14)

B.V.D. Corporation has made its entry into television with the purchase this week of weather reports on WNBT Sunday and Thursday nights. Company presents 20-second weather predictions and advertising spots on sound film.
Contract, which runs for 21 weeks, was handled through Grey Advertising. (Radio Daily, Aug. 14)

Friday, August 15
WCBS-TV Channel 2, New York
2:00 to 5:00 Test Pattern.
7:35 Test Pattern, Time signals, music.
8:20 Baseball at Ebbets Field: Brooklyn Sandlotters vs. World All-Stars.
WNBT Channel 4, New York
1:00 “Swift Home Service Club” with Tex McCrary and Jinx Falkenburg, and Martha Logan in the Swift Test Kitchen.
1:30 News and films.
8:00 “Disk Magic” with Jack Kilty.
8:20 “The World in Your Home,” sponsored by RCA.
8:42 “Gillette Cavalcade of Sports.” Boxing from Madison Square Garden, Anton Raadik vs. Ernie Vigh, Lou Belles vs. Tony Riccio (both middleweight, ten rounds).
WABD Channel 5, New York
2:30 Test Pattern.
3:00 INS News, music and test pattern.
6:30 Test Pattern.
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” with Bob Emery.
7:30 Film shorts.
8:00 “Doorway to Fame.”
8:30 “Sports Names to Remember,” sponsored by Mouquin Wine.
8:40 Baseball at Yankee Stadium, Yankees vs. Boston Red Sox, play-by-play with Bill Slater.
WBKB Channel 5, Chicago
7:30 “Telechats,” sponsored by The Fair.
7:45 “Barn Dance.”
8:15 It’s Not Too Late.
8:30 Golf with Bill Gordon.
9:00 Boxing at Madison Athletic club, sponsored by Keeley Beer.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:30 INS News Tape, sponsored by Wilf Bros. Appliances.
7:45 Kiddies Cartoon. 8:00 NBC program.
8:20 Motion picture short.
8:30 “Handy Man” with Jack Creamer, sponsored by Gimbels.
8:45 Selected motion pictures.
9:00 Miss Television of Philadelphia.
9:15 NBC Programming.
WFIL-TV Channel 6, Philadelphia
8:00-9:00 Test Pattern.
WNBW Channel 4, Washington
1:00 NBC; 1:40 Test Pattern; 7:49 News Review; 8:00 NBC.
WTTG Channel 5, Washington
6:45 Walter Compton, news; 7:00 DuMont; 7:30 Santa Fe Trail; 8:00 Cecil Travis Testimonial; 8:20 Baseball at Griffith Park, Washington vs. Philadelphia Athletics, play-by-play with Bob Wolff.
KSD-TV Channel 5, St. Louis
3:00 News and Views.
3:15 Film.
3:25 St Louis Personalities.
3:35 Film.
3:45 Man on the Street, sponsored by Hyde Park beer.
4:00 Film.
8:25 Tom Packs wrestling matches in Kiel Auditorium, Lou Thesz vs. Bobby Maganoff, sponsored by Hyde Park beer.
W6XAO Channel 2, Los Angeles
3:00 Tests and music.
3:30 Film: “Golden Gate City” (1939).
3:42 Film: “Children of Russia.”
3:55 Tests.
8:00 Test slides.
8:24 Boxing from Hollywood Legion Auditorium, Rudy Cruz vs. Billy Gibson.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” test patterns and recorded music.
4:00 Film for television dealers.
8:15 Pacific Coast League baseball from Gilmore Field, Hollywood Stars vs. Los Angeles Angels.
Barn Dance
Reviewed Friday (15), 8-8:30 p.m. Typical barn dance show with instrumental acts. singing and square dancing. Presented sustaining by WBKB Chicago. Television, it now seems as a result of the success of this show, can follow the example of radio and find a source of good program material and top entertainment in the ranks of the folk artists and hillbilly and Western singers. This show on WBKB, directed by Lorraine Larson and featuring a cast of Chicago pro and amateur rural-type entertainers, had visual and audio appeal; it was a half hour of television that was entertaining at most times.
On the show, which was emseed by Bob Smith, were such singing and instrumental groups as the Midwest Trio (singers), the Singing Smiths and the Thorton Boys, a juvenile group using novelty, unregistered instruments. The entire show was presented in a simulated barn setting with large cast of performers and on-lookers dressed in rural costumes, altho performances of singers and instrumentalists were above average, square dances offered little in the way of entertainment, and should have been presented less often if at all.
Non-Union Show
One significant reason why video should look to folk artists more is that most of the instrnments they play are unregistered. Those playing are not members of the musicians' union and are able to make appearances on television. As is the case in so many other types of talent used on television, folk artists will have to be good to be even acceptable. Amateur performances show their defect on television even more than on radio, and folk artists, because their brand of entertainment is liked by many only when it is tops, will have to be picked with the greatest of care.
If such care is exercised and if mistakes such as those committed by this show's cast members, who did not know how to play to the camera, are made impossible, this type of video show could very well become solid commercial fare for the right sponsor. Plenty of sponsors have sold a lot of merchandise by backing folk artist shows on radio. There's no reason why they can't do the same in television. Cy Wagner. (Billboard, Aug. 30)

A swim suit style show, direct from New York’s Park Central Pool, featuring women’s swimming and diving champions and eighteen of the country’s top models, will mark the Friday, Aug. 15, telecast of the “Swift Home Service Club over Station WNBT (1:00 p.m., EDT). (Radio Daily, Aug. 13)

Saturday, August 16
WCBS-TV Channel 2, New York

1:45 Test Pattern, time signals, music.
2:30 Wightman Cup Tennis Matches, Forest Hills, N.Y., call by Vincent Richards.
8:00 CBS Television News.
8:15 “This is New York” (debut) with Bill Leonard or
8:15 Documentary Film: “Fishing in the Fjords,” narration by John Martin (Sanders, 1938).
8:35 Feature film: “King of the Sierras” with Rex the Wonder Horse (Grand National, 1938).
WABD Channel 5, New York
1:30 Test Pattern
1:45 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:50 Baseball at Yankee Stadium, Yankees vs. Boston Red Sox, play-by-play with Bill Slater.
WBKB Channel 5, Chicago
4:30 Washington Park Futurity with Guy Savage.
WPTZ Channel 3, Philadelphia
1:30 INS News Tape, sponsored by Good House Stores.
1:50 Baseball at Shibe Park, Phillies vs. Brooklyn Dodgers, Claude Haring play-by-play, sponsored by ARCO and Philco.
WTTG Channel 5, Washington
2:50 Baseball at Griffith Park, Washington vs. Philadelphia Athletics, play-by-play with Bob Wolff.
KSD-TV Channel 5, St. Louis
3:00 News and Views.
3:15 Film.
3:25 Song recital by Sally Schiller
3:35 Film.
3:45 Man on the Street.
4:00 Film.
8:20 Baseball at Sportsman’s Park, Browns vs. Detroit Tigers, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakeries.
KTLA Channel 5, Los Angeles
3:00 “Tune Up Time,” test patterns and recorded music.
4:00 Film for television dealers, “The Chase.”
8:00 “Tune Up Time,” test patterns and recorded music.
8:15 Pacific Coast League baseball from Gilmore Field, Hollywood Stars vs. Los Angeles Angels.
THIS IS NEW YORK
With Bill Leonard
Director: Fred Rickey
30 Mins.; Sat. (16), 8:15 p.m.
WCBS-TV, N. Y.
Bill Leonard, WCBS roving reporter, went behind the scenes of a local telephone exchange last Saturday (16) with a crew of video cameramen and turned up with a fascinating and instructive on-the-spot documentary. While program was able to give only a superficial glimpse into the complex network of men, machines and wire that make telephones work it was enough to satisfy any initial curiosity. Leonard, who could use make-up to hide that five-o'clock shadow, revealed a nice change in pace in cutting back and forth between technical and personal questioning of the exchange-workers. Camera crew did an excellent job under obviously difficult conditions.
In half-hour session, Leonard found the answers on what happens when you dial a number, who handles the long distance calls and why the current shortage of equipment. In questioning various employees, ranging from the operators to the wiremen, Leonard occasionally failed to follow up his line of queries on how the equipment worked. In general, however, he conducted his interviews with a proper balance for the limitations of the cameras which could not pick up all of the details relating to switchboard operation, relays, etc. Show was a striking example of what video is capable of in way of public service and education given that rare combination of resourcefulness and imagination. Herm. (Variety, Aug. 20)

NEW YORK, Aug. 16.—Three new film spots, for RCA Victor television sets, Bendix washers and ironers and Packard automobiles, have been placed with DuMont's video outlet, WABD. The RCA and Bendix films are being spotted thru the Monday night fight schedule from Jamaica Arena. The Packard film, introduced Thursday (12), featured the new 1948 convertible model.
All the spots were produced by Gamble & Haussier Productions, Inc., of New York. (Billboard, Aug. 23)