Saturday, 11 March 2023

June 1947 Part 2

Add a twelfth television station to the list.

By the end of June 1947, NBC became an actual network when it opened its second station, putting WNBW on the air in Washington, D.C. It was also Washington’s second station, behind DuMont’s WTTG, and would be joined by a third before the year was out. That station, WMAL, was already using its studio for news interviews for WCBS-TV, which refused to use its own studios. Confounding the situation is WMAL was to be an ABC station.

Like WTTG, most of WNBW's programming came from New York at first. The Washington Post of June 27 says the station was to broadcast Friday, Sunday and Monday evenings.

DuMont had been a two-station network before NBC’s growth. Its programming grew in June with the addition of a network newscast as of the middle of the month. Walter Compton was picked up from WTTG four nights a week. Tjhe Washington station also found sponsorship to broadcast baseball games from Griffith Stadium.

There are always some puzzling things trying to rectify schedules sent out from the station and what actually may have been on the air. According to one trade review, this month marked the TV debut of game show host Bill Cullen, who was emceeing “Winner Take All” on CBS radio. The trade paper doesn’t give a date and none of the schedules in the papers mention the show. I’ve slotted it in a date I’m guessing at, based on the fact the show listed in that slot aired four days earlier.

There’s also a reference to a Negro league game broadcast on WCBS. It’s mentioned in some newspapers for that day. The play-by-play man, New York Amsterdam News writer Joe Bostic, mentions in the paper’s issue two days after the game, in a story clearly written before the event:
This column was scheduled to be the voice you heard doing the play-by-play run-down of the Ebbetts [sic] Field game between the New York Black Yanks and the Newark Eagles Thursday night. It was a history making telecast in that it was the first time in history that the networks had covered a Negro game via television and the first that that a Negro announcer had been handed the exacting play-by-play assignment . . . CBS rates a pat on the back for that one we think.
Did the broadcast happen? My guess is "no." If it did, no media, including the black press, mentioned it. Bostic’s column the following week griped about another sports event. His paper referred to a 6-5 Newark win over the Black Yanks, but the game took place at Dunn Field in Trenton (the paper’s scoreboard also has the teams rained out at Newark, but I suspect that was a misprint meaning the following day’s contest).

As for sponsors in the last half of June 1947, the Botany Lamb would continue to give the weather forecast on Wednesday nights at 8:30 on WABD. Botany Worsted Mills renewed their contract. Elgin renewed its time checks on Sunday nights on WCBS, while Imperato Champagne bought 8:15-8:16 on Tuesday and Wednesday nights on WABD.

Apparently having two live shows was cutting into the free time of Tex McCrary and Jinx Falkenburg. At the end of June, they began filming their Monday afternoon programme for broadcast.

Sunday, June 15
WCBS-TV Channel 2, New York

7:30 Film: “Last of the Mohicans,” part five of serial.
7:50 Film: “Be Your Age,” how to avoid heart trouble in middle-age.
8:00 Metropolitan Museum of Art and Dance Show.
8:45 Film: “Little Red School House” with Kenneth Howell, Dickie Moore.
WNBT Channel 4
2:30 Roy Rogers Thrill Circus from the Polo Grounds, hosted by Bob Stanton.
8:00 “At Home With Tex and Jinx,” sponsored by Ipana/Minit-Rub.
8:20 “Party Line” with Bert Parks, sponsored by Ipana toothpaste and Ingram’s Shaving Cream.
9:00 Roy Rogers Thrill Circus continued.
WABD Channel 5, New York
1:44 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:50 Baseball at Yankee Stadium, Yankees vs. St. Louis Browns, play-by-play with Bill Slater.
Pre- and Post-Game spots from Pepsi-Cola.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs Philadelphia Phillies, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
8:30 Midget Auto Races at Soldier Field.
WPTZ Channel 3, Philadelphia
12:45 INS News Tape, sponsored by Good House Stores.
1:15 Baseball at Shibe Park, Athletics vs. Cleveland Indians (double header), Claude Haring play-by-play, sponsored by ARCO and Philco.
7:30 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 NBC programming.
KSD Channel 5, St. Louis
8:00 News Comment by Dr. Roland G. Usher.
8:10 Film.
8:20 Municipal Opera Preview by Frank Eschen.
8:40 Film.
8:50 Ballroom Dancing, Ray Quinlan Dance Studios.
9:00 Feature film.
KTLA Channel 5, Hollywood
1:30 Baseball Double Header at Gilmore Field, Hollywood Stars vs. Los Angeles Angels.
8:30 Cartoon Comedy.
8:40 “Shopping at Home” with Keith Hetherington and Harrise Brin, presented by leading Los Angeles Stores.
8:55 Latest Paramount News Highlights.
9:00 “Hits and Bits,” variety show, MC’d by Dick Lane.

Monday, June 16
WNBT Channel 4, New York

8:00 Western Film.
9:00 Esso Reporter, newsreel narrated by Paul Alley.
9:10 Film: “Here is Your World” with Mr. and Mrs. Winters.
9:25 Film short.
WABD Channel 5, New York
6:55 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” hosted by Bob Emery, sponsored by American Pipe Cleaning.
7:30 “Show Case: Write You Are”.
7:50 Film Short [Times has “U.S. Army—Generals Devers and Hodges, Col. McPhail, Army Band.”]
8:00 Second Showcase: “This is Your S.F.I.” with Colonel Stoopnagle.
8:30 “Sports Names to Remember,” sponsored by Mouquin Wine.
8:40 Baseball from Yankee Stadium, Yankees vs. White Sox, play-by-play with Bill Slater. Pre- and Post-Game spots from Pepsi-Cola.
One-minute Weather for Sanka Coffee.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs Brooklyn Dodgers, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
8:15 Sidelights on Sports.
8:30 Wrestling from Midway arena, with Russ Davis, sponsored by Keeley Beer.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:30 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 NBC programming.
KSD Channel 5, St. Louis
3:00 Telecast of downtown St. Louis skyline, including new 540-foot KSD-TV antenna tower.
3:30 Film.
8:00 Film.
8:10 Baseball Closeups with Harry Caray and Gabby Street, sponsored by Griesedieck Brothers Brewery.
8:25 Baseball game from Sportsmen’s Park, Cardinals vs. Phillies, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakery.
W6XAO Channel 2, Los Angeles
6:30-8:00 Test and music.
8:00 “Three Little Kittens” (aka “Rough on Rats”), cartoon.
8:10 “Braille,” educational film.
8:16 "Hawaii,” musical film.
8:19 Station Identification.
8:20 “Small Town Boy,” feature film with Stewart Erwin (Mercury, 1937).
9:20 Station identification.
9:21 “Atlantic City,” scenic film.
9:30 “Sports Around the World,” recreational film.
9:41-9:42 Closing announcement.
KTLA Channel 5, Los Angeles
3:00 “Tune-up time,” test slides, recorded music.
4:00 Film program for television dealers.
8:30 p.m. The Home Show from the Pan-Pacific auditorium (new ideas for your home).
WRITE YOU ARE
With Dr. William Perl, Marty Schrader; guests
Producer-Writer: Schrader
Director: Bob Loewi
15 Mins.; Monday (16), 7:30 p.m.
Sustaining
WABD—DuMont, N. Y.
"Write You Are," first Marty Schrader package aired by a N. Y. station in some time, represents an interesting idea but one that needs plenty of polishing before sponsors can be expected to knock at Schrader's door. It looked like an extremely low-budgeter, however, as spotted in DuMont's showcase time Monday (16) night and, with its format revolving around handwriting analysis and doodling, would be a natural for a pen or ink company.
Schrader, former television trade paper reporter, apparently knows the medium so that the stumbling aspects of Monday's show could probably be charged up to the fact that it was necessarily cut from its original half-hour time to 15 minutes because of the special Army ceremony at Yankee Stadium immediately following. With Schrader himself acting as emcee, handwriting expert Dr. William Perl analyses the penmanship of two guests and one outside viewer, to whom he talks via telephone, and then points out the intricacies in the doodling of celebs.
Schrader made an affable emcee, although it's obvious he's more used to working behind the cameras than in front of them. Dr. Perl apparently knew his stuff but was handicapped by an extremely heavy Austrian accent for which he tried to compensate by shouting most of the time. Both went through their lines at times like a grammar school kid reciting a memorized poem, which hampered the all-important spontaneity for such shows.
Director Bob Loewi handled his cameras well, making the most of the visual aspects in cutting to the writing exhibits when Dr. Perl was explaining them. Stal. (Variety, June 18)


Home Show
Reviewed Monday (16) 8:30-10:30 a.m. Style-Direct pick-up of Home Show Exhibition from Pan-Pacific Auditorium. Sustaining over KTLA (Paramount), Hollywood.
With its right-up-close coverage of various displays at the annual Home Show, Paramount proved that it can take practically any type of event in its stride and come thru with an eye-holder.
Material at hand was ideally suited for home viewing. Displays included everything from complete models of radically designed modern homes to the latest in household appliances and gadgets. However, the fact that the various display booths were scattered thruout the vast Pan-Pacific Auditorium, made the show a particularly tough tele nut to crack. Hundreds of feet of cable solved the problem, allowing cameras to move freely from one exhibition to the other.
Keith Hetherington and Harrise Brin, who handle outlet's Shopping at Home regular Sunday night seg, wandered from booth to booth describing the various products with lensers moving for a close look-see. Each item was closely examined and demonstrated for the benefit of the home viewers. The Hetherington-Brin twosome adequately provided the patter that tied in the various displays. Hetherington turned in a particularly noteworthy job, handling gab in a smooth and easy fashion.
Miss Brin looked better than she sounded. While her photogenic qualities are advantageous, her uneasy and stilted speaking manner tended to retard the informal mood created by her partner. Lass was noticeably self-conscious. Since she has faced the tele eye for some time, this unrelaxed manner is hard to understand.
As a whole, KTLA chalked up another good sales argument for the air pix medium. Panning and dollying for the most part was handled in a polished fashion that enhanced the pick-up. Lee Zhito. (Variety, June 28)


Tuesday, June 17
WCBS-TV Channel 2, New York

8:20 Soccer at Ebbets Field, Palestine Hapoel Team vs. American Soccer League All-Stars.
WNBT Channel 4, New York
10:55 a.m. Princeton University Bicentennial celebration with President Truman, others.
WABD Channel 5, New York City
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Movies for Small Fry” hosted by Bob Emery.
7:30 “Cash and Carry” with Dennis James.
8:00 Western Feature Film, sponsored by Chevrolet, relayed to WTTG.
9:00 “Serving Through Science,” sponsored by U.S. Rubber, relayed to WTTG.
One-minute Weather for Sanka Coffee.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs Brooklyn Dodgers, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
7:30 “Behind the Headlines.”
7:45 Film: Short subjects.
8:00 Takeoff of the City of Los Angeles Streamliner.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
8:15 INS News Tape, sponsored by Good House Stores.
8:45 Baseball at Shibe Park, Athletics vs. Detroit Tigers, Claude Haring play-by-play, sponsored by ARCO and Philco.
W6XAO Channel 2, Los Angeles
9:30 a.m. Test Patterns and music.
10:00 “Queen For a Day.”
10:30-10:45 Test Patterns and Closing Announcement.
KTLA Channel 5, Hollywood
1:30 “Tune Up Time,” Test Slides and music.
2:30 Baseball from Wrigley Field, Los Angeles Angels vs. San Diego Padres.
8:00 “Tune Up Time.”
8:30 Boxing, from Olympic auditorium, Bobby Yaeger vs. Joey Barnum, welterweight, ten rounds.
Streamliner Parade
Reviewed Tuesday (17), 8 to 8:20 p.m. Interview show presented sustaining by WBKB, Chicago.
Caples Advertising Company, of New York, which handles the Northwestern Railroad account, got behind this show and pushed all it could with the idea of some day selling it to a sponsor. But unless it is improved about 1,000 per cent it's not worth anybody's money.
There is nothing wrong with the programming idea behind the program on-the-spot interview of celebrities about to leave from Chicago's Northwestern station on the Northwestern -Union Pacific City of Los Angeles for the West Coast. Glamour of celebrities who take this train and thus become potential subject matter for interviews is great enough to attract a video audience. Caliber of names to be expected was indicated by those interviewed tonight. These included movie stars Peggy Cummins and Lloyd Nolan, Gen. Mark Clark as well as big business and governmental names. It was the way in which interviews were programed and produced that made show dismal.
For example, at one time Joe Wilson (who did the interviewing) and his assistant, Joan Tighe, dashed down the train platform without any regard for ability of cameras to follow them. Thus, altho his voice came in strong, because he was carrying a hand mike, he faded out of the picture. At other times light level was low, cameras went out of focus and other signs of sloppy production were apparent. Mitigating factor, it must be pointed out, was fact that station planned to do this show on the 24th of this month, but at the last minute, when it became known Gen. Carl Gray, head of the Northwestern line, had been able to secure General Clark for an interview, show was pushed ahead. As a result proper planning and setting up of remote procedure was not worked out.
Unique angle in the plan for this series is the fact that the Northwestern Railroad wants the station to sell the show to some other company. The road's theory is that since it is supplying opportunity for picking up top names, somebody else should pay the bill for sponsorship. It would appear, however, that the most logical sponsor Would be the Northwestern road itself, which is selling its services and gets plenty of plugs thruout the show. If some other sponsor were to take the program it would be a case of giving Northwestern plenty of free advertising. Cy Wagner. (Variety, June 28)


Queen for a Day
Renewed Tuesday (17), 10-10:30 a.m. Style—Audience participation. Sustaining over W6XAO (Don Lee), Hollywood.
After nearly a month of four-a-week telecasting, Don Lee's Queen for a Day is working efficiently. In the long run, however, video scope of Queen may be too limited to become a pernianent programing feature. Too much depends on the intelligence and personality of contestants, and often those bidding for queen's honors are void of either quality, thus making for dull telecasting.
Pic quality and lense work have shown improvement over earlier Queen telecasts. Lensers are still handicapped, however, by lack of a second image orthicon camera. With station's new i.o. serving double duty (standard orth camera gives poor pix) cameramen are unable to accomplish smooth lense switches and eye-easy panning.
To broaden the scope of the Earl Carroll Theater origination, producers should enlarge audience feeling by seeking out impromptu human-interest angles. Lensers show up the show by fixing lenses on announcers reading commercials for Alka-Seltzer and Philip Morris. Instead, commercial time should be used to roam for oddities, thus bringing in new elements as well as breaking the monotony of constant stage shots.
At present Queen is the town's only regularly skedded morning airer and as such, show is tailor-made for top fem appeal. (Variety, July 5)


Wednesday, June 18
WNBT Channel 4, New York

7:30 “Kraft Television Theatre.” Drama: “The Doll’s House” by Henrik Ibsen, sponsored by MacLaren’s Imperial Cheese.
8:30 “In the Kelvinator Kitchen” with Alma Kitchell. Relayed to WTTG (DuMont) Washington.
WABD Channel 5, New York
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” with Bob Emery.
7:30 “Swing Into Golf” with Ernest Jones and Gloria Anderson, sponsored by the Perry Blouse Company.
7:45 Film Shorts.
8:00 “Wanamaker Presents.”
8:30 Film shorts.
8:45 Boxing at Jamaica Arena, Jimmy Carollo vs. Lonnie Clark, ten rounds, sponsored by American Stores.
One-minute Weather for Sanka Coffee.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs Brooklyn Dodgers, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
7:30 Frank Wood, Private Detective.
8:00 Film short subjects.
8:15 Jack Payne.
8:30 Wrestling from Rainbo arena, with Russ Davis, sponsored by Keeley Beer.
WPTZ Channel 3, Philadelphia
9:30 to 1:45 Test Chart.
1:45 INS News Tape, sponsored by Good House Stores.
2:15 Baseball at Shibe Park, Athletics vs. Detroit Tigers, Claude Haring play-by-play, sponsored by ARCO and Philco.
7:30 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 Drama Miniature: “The Taming of the Shrew.”
8:30 NBC programming.
9:00 Feature Film: “Shanghai Gesture” with Gene Tierney and Victor Mature (1940).
W6XAO Channel 2, Los Angeles
9:30 a.m. Test Patterns and music.
10:00 “Queen For a Day.”
10:30-10:45 Test Patterns and Closing Announcement.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” Test Slides and music.
4:00 Film program for television dealers.
4:30 “Your Town—Los Angeles Presents.”
8:30 Wrestling from the Olympic Auditorium. Ed Strangler Lewis vs. Lee Henning, George and Bobby Becker vs. Chris Zaharias and Frank Jares, Bobby Bruns vs. Jack Moore.

Hollywood, June 17.—Dissolution of the Bergen-Cunning Television Productions will be effected July 1 when contract between Edgar Bergen and Patrick Michael Cunning ends. Latter moves his live video production to Riverside, Cal., where he has obtained offices in the Groat building, and takes with him established "Stage Eight" title used at Sunset Boulevard quarters, while Bergen remains at Sunset site concentrating on films for video and dummy doings. (Variety, June 18)

Thursday, June 19
WCBS-TV Channel 2, New York

8:00 CBS Television News with Douglas Edwards; from Washington, Secretary of War Patterson interviewed on military training by Bill Shadel, sponsored by Gulf.
8:30 Negro National League baseball from Ebbets Field: Newark Eagles vs. N.Y Cubans baseball, play by play with Joe Bostic [Times and Herald Trib both have “Feature Film” for this slot.].
WNBT Channel 4, New York
7:50 Television Newsreel.
8:00 “Juvenile Jury” with Jack Barry, sponsored by Gaines Dog Food.
8:30 “The Wife Saver” with Allen Prescott, sponsored by General Foods.
9:00 “You Are an Artist” with John Gnagy, sponsored by Gulf Oil.
WABD Channel 5, New York
1:50 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:55 Baseball from Yankee Stadium, Yankees vs. Chicago White Sox, play by play with Bill Slater. Pre- and Post-Game spots from Pepsi-Cola.
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” with Bob Emery, sponsored by Fisher Baking
7:30 Alber-Dahlman Productions present “Birthday Party” with Uncle Bill Slater.
8:00 Film Short.
8:15 Show Case: Colonel Stoopnagle Show.
One-minute Weather for Sanka Coffee.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs Brooklyn Dodgers, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
8:30 Wrestling from Midway arena, with Russ Davis, sponsored by Keeley Beer.
WPTZ Channel 3, Philadelphia
9:30 to 1:45 Test Chart.
1:45 INS News Tape, sponsored by Good House Stores.
2:15 Baseball at Shibe Park, Athletics vs. Detroit Tigers, Claude Haring play-by-play, sponsored by ARCO and Philco.
7:20 INS News Tape, sponsored by Wilf Bros. Appliances.
7:50 NBC program.
8:00 “Pleased to Meet You,” interviews with celebrities visiting Philadelphia; Film.
8:30 “The Coo Coo Ranch,” Western musical.
9:00 NBC Programming.
KSD Channel 5, St. Louis
3:00 News and Views.
3:15 N.B.C. Television Newsreel.
3:25 Working in Plexiglas, Miriam Rose Bry Convalescent Home.
3:40 Film.
4:00 Man on the Street.
8:00 Man on the Street.
8:20 N.B.C. Television Newsreel.
8:30 Sports Closeups, Harry Caray and Gabby Street; program devoted to horseshoe pitching, sponsored by Griesedieck Brothers Brewery.
8:50 Feature Film.
W6XAO Channel 2, Los Angeles
9:30 a.m. Test Patterns and music.
10:00 “Queen For a Day.”
10:30-10:45 Test Patterns and Closing Announcement.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” Test Slides and music.
4:00 Film program for television dealers.
8:00 Baseball from Wrigley field, Los Angeles versus San Diego Padres.

ACT IT OUT
With Ed Casey, Polly Adair, Roc Rogers, Monte Banks, Jr., Leon Kay; Bill Cullen, emcee
Script: Bill Monsees
Director: Steve Price
Producer: Price-Monsees
30 Mins.; Thurs., 8:15 p.m.
Sustaining
WABD-DuMont, N. Y.
One good thing about video programmers currently is their evident willingness to try anything once. One bad thing stemming from this virtue is the number of lemons that get by them to sour up the airlanes. "Act It Out" got by. It's one of those shows which illustrate simultaneously the infancy of tele-techniques and the senility of its ideas, mostly borrowed from radio's lower shelves. Appeal of this program lies exclusively in its giveaway gimmick which, though it may be effective, still has to be nailed as an easy out from imaginative thinking.
Program's idea is a simple variation of parlor charades. After a group of performers act out several scenes which a single word can describe, dialers are asked to phone in their answers in order to win a prize. Prizes, such as shoes, hair-dress, table settings, were shown with heavy plugs for the stores selling them. Only excitement in the program was to think about the mad dash of viewers rushing to the telephone to phone in the correct answers. Herm. (Variety, July 3)
.

Friday, June 20
WCBS-TV Channel 2, New York

4:00 National Professional Tennis Matches, Forest Hills, L.I., Vinnie Richards, caller, sponsored by U.S. Rubber.
WNBT Channel 4, New York
1:00 “Swift Home Service Club” with Tex McCrary and Jinx Falkenberg, and Martha Logan in the Swift Test Kitchen.
1:30 Film Shorts.
8:00 “Campus Hoopla” with Clair Bee, coach of the Long Island U. basketball team, sponsored by U.S. Rubber Co.
8:20 “The World in Your Home,” sponsored by RCA.
8:32 “Gillette Cavalcade of Sports”: Boxing from Madison Square Garden, NBA lightweight champ Ike Williams vs. Tippy Larkin, welterweight, non-title, ten rounds.
Time Signal sponsored by Benrus.
WABD Channel 5, New York
1:50 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:55 Baseball from Yankee Stadium, Yankees vs. Detroit Tigers, play by play with Bill Slater. Pre- and Post-Game spots from Pepsi-Cola.
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” with Bob Emery.
7:30 Film shorts.
8:00 “Doorway to Fame.”
8:30 “The Magic Carpet” by Bud Gamble, sponsored by Alexander Smith Carpets.
One-minute Weather for Sanka Coffee.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs Boston Braves, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
7:30 “Telechats,” sponsored by The Fair.
7:45 Short subjects.
8:00 Variety.
8:30 Film, short subjects.
9:00 Boxing at Madison Athletic club, James Malcolm vs Ray Larson, welterweight, five rounds, sponsored by Keeley Beer.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:30 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 NBC programming.
8:20 Film; “The Handy Man” with Jack Creamer.
9:00 NBC programming.
KSD Channel 5, St. Louis
3:00 News and Views.
3:15 Film.
3:25 St. Louis Little Symphony (Interview).
3:30 Film.
3:45 Man on the Street.
4:00 Film.
8:00 Film.
8:25 Tom Packs Wrestling Show at Kiel Auditorium, sponsored by Hyde Park Beer. World Championship, Lou Thesz vs. Mike Sharpe, one fall to a finish.
W6XAO Channel 2, Los Angeles
9:30 a.m. Test Patterns and music.
10:00 Film.
10:30-10:45 Test Patterns and Closing Announcement.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” Test Slides and music.
4:00 Film program for television dealers.
8:00 Baseball at Wrigley Field, Los Angeles vs. San Diego.

Saturday, June 21
WCBS-TV Channel 2, New York

1:50 National Professional Tennis Championships, Forest Hills, L.I., Vinnie Richards, caller, sponsored by U.S. Rubber.
7:30 Madison Square Boys Club.
8:00 CBS Television News with Tom O’Connor.
8:15 Documentary: “Americans All.”
8:30 Madison Square Boys Club continued.
WNBT Channel 4, New York
2:30 Roy Rogers’ Thrill Circus from the Polo Grounds, hosted by Bob Stanton.
WABD Channel 5, New York
1:55 “Sports Names to Remember,” sponsored by Mouquin Wine.
2:00 Baseball at Yankee Stadium, Yankees vs. Detroit Tigers (double-header), play-by-play with Bill Slater.
Pre- and Post-Game spots from Pepsi-Cola.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs Boston Braves, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
4:30 Horse racing from Arlington Park, sponsored by Canadian Ace Brewing Co.
8:00 Harness racing from Maywood, sponsored by Fox Brewing.
WPTZ Channel 3, Philadelphia
1:15 INS News Tape, sponsored by Good House Stores.
1:45 Baseball at Shibe Park, Athletics vs. White Sox, Claude Haring play-by-play, sponsored by ARCO and Philco.
KSD Channel 5, St. Louis
2:00 N.B.C. Television Newsreel.
2:10 Baseball Closeups, Harry Caray and Gabby Street, sponsored by Griesedieck Brothers Brewery.
2:25 Baseball game from Sportsmen’s Park, Cardinals vs. New York Giants, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakery.
8:00 N.B.C. Television Newsreel.
8:10 Hillbilly Music, the Range Riders.
8:30 Film.
8:40 The Record Shop, the Harmaniacs.
9:00 Film.
KTLA Channel 5, Hollywood
2:00 “Tune Up Time,” Test Slides and music.
2:30 Baseball from Wrigley Field, Los Angeles vs. San Diego.
8:30 Cartoon.
8:40 Short Subject.
9:00 Western Film.

Sunday, June 22
WCBS-TV Channel 2, New York

1:50 National Professional Tennis Championships, Forest Hills, L.I., Vinnie Richards, caller, sponsored by U.S. Rubber.
7:30 Film: “Last of the Mohicans,” part six of serial.
7:50 Film: “Below Deadline.”
WNBT Channel 4
8:09 “Ringside” with Tex and Jinx,” filmed show sponsored by Ipana/Minit-Rub.
8:30 “Party Line” with Bert Parks, sponsored by Ipana toothpaste and Ingram’s Shaving Cream.
9:00 Roy Rogers Thrill Circus from the Polo Grounds, hosted by Bob Stanton.
WABD Channel 5, New York
1:45 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:50 Baseball at Yankee Stadium, Yankees vs. St. Louis Browns, play-by-play with Bill Slater.
Pre- and Post-Game spots from Pepsi-Cola.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs Boston Braves, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
8:30 Midget Auto Races at Soldier Field.
WPTZ Channel 3, Philadelphia
12:45 INS News Tape, sponsored by Good House Stores.
1:15 Baseball at Shibe Park, Athletics vs. White Sox (double header), Claude Haring play-by-play, sponsored by ARCO and Philco.
7:30 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 NBC programming.
KSD Channel 5, St. Louis
8:00 News commentary by Dr. Roland G. Usher.
8:10 Film.
8:30 Municipal Opera Preview, by Frank Eschen, preview of "No, No, Nanette," which will open tomorrow night.
8:50 Film.
9:00 Harold and Carol, dance team of ten-year-olds.
9:10 Film.
9:20 Lotus Cloud, a puppet skit.
KTLA Channel 5, Hollywood
1:30 Baseball Double Header at Gilmore Field, Hollywood Stars vs. San Diego Padres.
8:30 Cartoon Comedy.
8:40 “Shopping at Home” with Keith Hetherington and Harrise Brin, presented by leading Los Angeles Stores.
8:55 Latest Paramount News Highlights.
9:00 “Hits and Bits,” variety show, MC’d by Dick Lane.
NBC, long a vehement opponent to the idea of transcribed commercial shows for radio, has apparently reversed its policy for television. Net has given Tex McCrary and Jinx Falkenburg permission to take the summer off by transforming "their Sunday night tele show into a complete film program. New show, titled "Ringside," teed off Sunday (22), replacing "At Home With Tex and Jinx," the couple's live program. Bristol-Myers continues as sponsor through Young & Rubicam.
Since films supposedly represent to tele just what transcriptions represent to radio, the McCrarys are getting the same kind of a deal as that enjoyed by Bing Crosby on his transcribed show over the ABC web. Couple prepare the film in advance and record a commentary, which is dubbed in on the night the show is aired. System thus saves them long hours of studio rehearsal and an actual appearance on the show each Sunday night. Crosby, by doing the same thing, was able to cut his last show a good four weeks before it was aired.
System, according to NBC, is by no means to be taken as a step in the direction currently pursued by CBS. which has foresworn all live studio programming to concentrate on films and remote pickups. Factor of spontaneity, which NBC tele officials have long held out as one of video's chief advantages over other media, also doesn't enter the picture, despite the fact that films don't have the same spontaneity as live shows. The same spontaneity is sometimes not so good for an adlib show, such as the McCrarys had, since the program can too easily be slowed to a snail's pace through the slow-paced dialog of the guests.
Whether the McCrarys will also seek to transcribe the "Swift Home Service Club," their other NBC tele show, hasn't yet been decided. Format of that show, however, gave them far less to do than the Bristol-Myers show so that it's believed probable they'll continue under the present setup. (Variety, June 25)


INS Television News
Reviewed Sunday (22), 7:30-8 p.m. Style-News. Sponsored by Wilf Bros. Agency. Placed direct. Station WPTZ, Philadelphia.
If television can't devise a better and more attractive manner of newscasting, it's a cinch the listeners will still hold on to their radio sets and newspapers. For a full half hour, it's a continuous and tiring procession of one and two-line flashes off the International News Service ticker revolving across the cathode tube. Jumbo typed on ticker tape, the strips roll around a stationary screen that makes for the sponsor's house advertisement. A firm of radio and record retailers, Wilf Brothers, ballys the RCA Victor television sets on its stock screen. And while getting only credit mentions on coming on and off the video lanes, commercial copy is interspersed on the ticker tape at six intervals during the half hour. The copy all tags the availability of tele sets.
For the viewer, it's the same effect as watching the flashcasts as they revolve around the New York Times Building in New York. Here, it's getting the news heads word by word. And while it's easy to follow, the attention is arrested for only a few minutes. Ticker tape goes around the globe to gather in the news flashes, throwing in everything on the wire. There is no attempt at continuity, grouping highlight news with filler copy. The more important items are repeated several times during the half hour, indicating that the sponsor hardly expects anyone to sit thru it for the full 30 minutes.
Pop platters spin continuously to provide a musical background. The choice of music is not in keeping with tenor of the news strips, but merely to fill in. When caught, it was the music of Hawaiian guitars listening to which was more pleasant than watching the news strips turning around the wheel.
The program is undoubtedly a prestige seg for the sponsor and is skedded nightly, kicking off the evening schedule. Maurie Grodenker. (Variety, July 5)


Monday, June 23
WNBT Channel 4, New York

8:00 Film: “The Eagle’s Brood” with William Boyd.
9:00 Esso Reporter, newsreel narrated by Paul Alley.
9:10 Baseball at the Polo Grounds: Police Department vs. Fire Department.
WABD Channel 5, New York
1:50 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:55 Baseball from Yankee Stadium, Yankees vs. White Sox, play-by-play with Bill Slater. Pre- and Post-Game spots for Pepsi-Cola.
7:00 “Small Fry Club” hosted by Bob Emery, sponsored by American Pipe Cleaning.
7:30 “Show Case: Camera Highlights” with George Hurrell.
8:00 “Talking Shop” with Ken Farnsworth.
8:10 Film shorts.
8:30 “Know Your New York.”
8:45 Amateur Boxing at Jamaica Arena, sponsored by Winston Television.
One-minute Weather for Sanka Coffee.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs New York Giants, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
8:15 Sidelights on Sports.
8:30 Wrestling from Midway arena, with Russ Davis, sponsored by Keeley Beer.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:30 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 NBC programming.
KSD Channel 5, St. Louis
3:00 News and Views.
3:15 Film.
3:30 American Home Economics program.
4:00 Film.
8:00 Film.
8:10 Baseball Closeups, Harry Caray and Gabby Street, sponsored by Griesedieck Brothers Brewery.
8:25 Baseball at Sportsman’s Park, Cardinals vs. Phillies, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakery.
W6XAO Channel 2, Los Angeles
5:30 Test Slides and Music.
8:00 Cartoon.
8:10 Baseball Film.
8:36 Western Film.
KTLA Channel 5, Los Angeles
8:30 Special Event.
CAMERA HIGHLIGHTS
With George Hurrell, Irene Champlin, Pat Fay; Natalie Draper, guest
Director: Bob Emery
Writer: John Haggert
30 Mins.; Monday (23), 7:30 p.m.
Sustaining
WABD-DuMont, N. Y.
Here's another good television idea gone wrong through insufficient preparation, poor scripting and faulty direction. Featuring noted photog George Hurrell in a show designed to give amateur camera bugs some tips on their pet hobby, it could be worked into an interesting demonstration idea. As staged in DuMont's showcase slot Monday (23) night, though, it emerged as something that not even the most fanatic camera fan could sit through comfortably.
Basic format of the show was good. Hurrell walked in on an amateur photog and his wife and quickly took the guy out of his difficulties by showing him how to improve his lighting and camera technique. After demonstrating the idea via some of his own work, Hurrell invited the wife to his studio for a sitting to show how he operates. Show then cut to specially-lensed film showing the gal being made up, posed and photographed, with Hurrell and the other two carrying on an ad lib commentary. As a piece de resistance, the finished picture was shown.
Much of the show's fault lay in its ad lib methods. Cast was evidently given some idea of what to say but had no script to memorize. As a result, there were too often painful lags in the conversation, meaningless repetition and self-conscious giggles on the part of all concerned. Dissolves from the actors into a still photo was good, but better closeups of the actual pictures under discussion would have helped considerably.
Hurrell demonstrated a pleasant enough video personality to hold down a weekly show, given enough time to memorize his lines. Pat Fay and Irene Champlin as the husband and wife were okay but were stymied by the same thing. Same goes for film actress Natalie Draper as the guest, who lent glamor to the show but little else. Stal. (Variety, June 25)


Mrs. Edith Morecroft, informed yesterday [23] by WABD that she was winner of the diamond ring for her “gag of the month” sent in to Dennis James for tonight’s “Cash and Carry” television show, replied that she would have to phone her doctor and cancel her appointment for an examination this afternoon. Her blood pressure, she will tell the medico, is too high. (Radio Daily, June 24)

Tuesday, June 24
WABD Channel 5, New York City

6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Movies for Small Fry” hosted by Bob Emery.
7:30 “Cash and Carry” with Dennis James.
8:00 “Serving Through Science,” sponsored by U.S. Rubber, relayed to WTTG.
8:30 “Sports Names to Remember,” sponsored by Mouquin Wine.
8:40 Baseball from Yankee Stadium, Yankees vs. Cleveland Indians, play-by-play with Bill Slater. Pre- and Post-Game spots for Pepsi-Cola.
One-minute Weather for Sanka Coffee.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs New York Giants, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
7:30 “Behind the Headlines.”
7:45 Film: Short subjects.
8:00 Streamlined Parade.
8:20 Film: Short subjects.
8:30 “Dora, the Beautiful Dairymaid.”
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
8:00 INS News Tape, sponsored by Good House Stores.
8:30 Baseball at Shibe Park, Athletics vs. St. Louis Browns, Claude Haring play-by-play, sponsored by ARCO and Philco.
W6XAO Channel 2, Los Angeles
9:30 a.m. Test Patterns and music.
10:00 “Queen For a Day.”
10:30-10:45 Test Patterns and Closing Announcement.
KTLA Channel 5, Hollywood
1:30 “Tune Up Time,” Test Slides and music.
2:30 Baseball from Wrigley Field, Los Angeles Angels vs. San Diego Padres.
8:00 “Tune Up Time.”
8:30 Boxing, from Olympic auditorium Alfredo Escobar vs. Maxie Docusen, lightweight, ten rounds.
Dora, Beautiful Dairymaid
Reviewed Tuesday (24), 8:30 to 9 p.m. Farcical melodrama presented sustaining by WBKB, Chicago.
Slowly but surely WBKB's dramatic studio programs are improving. This one, written by Bill Vance and directed by Helen Carson, was a good example of its type-a parody, a burlesque of an old fashioned melodrama. It still was not a great piece of dramatic work, but it had entertainment, it showed care of production, attention to minute details, a well done script, more than competent acting and sufficient preparation. Much of this could not be said for some of the dramatic shows WBKB has presented in the past.
The story was typical of its type. It involved an old couple about to lose their farm because of mortgage foreclosure by the villain, the plaster-mold hero and the daughter who is saved in the nick of time from the wiles of the evil Gideon Goodblood. This, naturally was a very vapid situation and only by expert burlesquing was entertainment derived.
Whereas many studio shows at WBKB are ruined by the presence of an audience in the studio, this one was improved by guests who were coached to boo and hiss the villain in the right places and applaud some of the moral platitudes tossed around in other parts of the performance. Presence of studio audience gave an added air of realism helpful in recreating the theatrical atmosphere prevalent in the days when melodramas were popular.
Cast, small enough to work on the small stage best suited for television, included Vance as Goodblood, Sid Breeze as Farmer Gates, Dorothy Jacobson as Mother Gates, Patricia O'Hara as the daughter and Patrick Allen as Percival Steele, the hero. All were good. but Vance and Miss O'Hara were best.
One of the smartest things about the entire production was the way in which mistakes, such as having curtain trouble, were made purposely in order to add to realistic atmosphere. Other cute gimmick was having peanut seller appear between scenes and guy fill kerosene lamps on footlights before show got under way. Cy Wagner. (Variety, July 5)


Chicago, June 24.—Call letters WNBY have been tentatively assigned to WMAQ's projected tele station last week by the FCC. NBC Chi key station has a 10 year lease on three floors of Chi Civic Opera Bldg. to house tele and, FM transmission [sic] equipment and has started construction.
Officials predict that station will be on the air early in 1948. (Variety, June 25)


Wednesday, June 25
WNBT Channel 4, New York

7:30 “Kraft Television Theatre.” Drama: “I Like It Here,” sponsored by MacLaren’s Imperial Cheese.
8:30 “In the Kelvinator Kitchen” with Alma Kitchell. Relayed to WTTG (DuMont) Washington.
WABD Channel 5, New York
1:50 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:55 Baseball from Yankee Stadium, Yankees vs. Cleveland Indians, play-by-play with Bill Slater. Pre- and Post-Game spots for Pepsi-Cola.
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” with Bob Emery.
7:30 “Swing Into Golf” with Ernest Jones and Gloria Anderson, sponsored by the Perry Blouse Company.
7:45 Film Shorts.
8:00 “Wanamaker Presents: Hansel and Gretel,” puppet show.
8:30 Film shorts.
8:45 Boxing at Jamaica Arena, Gino Buonvino vs. Steve Kitchell, eight rounds, sponsored by American Stores.
One-minute Weather for Sanka Coffee.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs New York Giants, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
7:30 Frank Wood, Private Detective.
8:00 Film short subjects.
8:15 Jack Payne.
8:30 Wrestling from Rainbo arena, with Russ Davis, sponsored by Keeley Beer.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:15 INS News Tape, sponsored by Wilf Bros. Appliances.
7:45 Sports show.
8:00 Film.
8:05 The University Museum Program. 8:30 NBC programming.
8:45 Baseball at Shibe Park, Athletics vs. St. Louis Browns, Claude Haring play-by-play, sponsored by ARCO and Philco.
W6XAO Channel 2, Los Angeles
9:30 a.m. Test Patterns and music.
10:00 “Queen For a Day.”
10:30-10:45 Test Patterns and Closing Announcement.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” Test Slides and music.
4:00 Film program for television dealers.
4:30 “Your Town—Los Angeles Presents.” 8:30 Wrestling from the Olympic Auditorium, Enquire Torres vs. Ed Strangler Lewis, Vincent Lopez vs. Bobby Becker, Lee Henning and Chris Zaharias vs. Sammy Menacker and Jack Kennedy, Booby Bruns vs. Reginald Siki, Carlos Mojica vs. Steve Gebrukovich.

Thursday, June 26
WCBS-TV Channel 2, New York

8:00 CBS Television News with Douglas Edwards, sponsored by Gulf.
8:15 Quickie Quiz.
8:30 Baseball at Ebbets Field, Brooklyn Dodgers vs. Boston Braves, play-by-play with Bob Edge, sponsored by Ford and Post Cereals. WNBT Channel 4, New York
7:50 Television Newsreel.
8:00 “Juvenile Jury” with Jack Barry, sponsored by Gaines Dog Food.
8:30 “The Wife Saver” with Allen Prescott, sponsored by General Foods.
9:00 “You Are an Artist” with John Gnagy, sponsored by Gulf Oil.
9:10 Newsreel.
[NY Times adds: 9:20 “In Town Today,” Commander Roland Basee, USNR, interviewed.]
WABD Channel 5, New York
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” with Bob Emery, sponsored by Fisher Baking.
7:30 Alber-Dahlman Productions present “Birthday Party” with Uncle Bill Slater.
8:00 Feature Film.
One-minute Weather for Sanka Coffee.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs Pittsburgh Pirates, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
7:30 The Singing Smiths.
8:00 “Over Shoemaker’s Shoulder,” cartoon drawing. 8:15 Film: Short subjects.
8:30 Milt Hopwood’s Sports Show.
WPTZ Channel 3, Philadelphia
9:30 to 1:45 Test Chart.
1:45 INS News Tape, sponsored by Good House Stores.
2:15 Baseball at Shibe Park, Athletics vs. New York Yankees, Claude Haring play-by-play, sponsored by ARCO and Philco.
7:20 INS News Tape, sponsored by Wilf Bros. Appliances.
7:50 NBC program.
8:00 “Pleased to Meet You,” with Roy Neal and celebrity interviews.
8:15 Short subjects.
8:30 “The Coo Coo Ranch,” Western musical.
8:45 Motion picture short.
8:50 Army Recruiting Drive.
9:00 NBC Programming.
KSD Channel 5, St. Louis
3:00 News and Views.
3:15 Film.
3:25National Festival, Puppeteers of America.
3:50 Dr. Roland G. Usher, news commentary.
4:00 Film.
8:00 Film.
8:10 Baseball Closeups, Harry Caray and Gabby Street, sponsored by Griesedieck Brothers Brewery.
8:25 Baseball at Sportsman’s Park, Cardinals vs. Cincinnati Reds, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakery.
W6XAO Channel 2, Los Angeles
9:30 a.m. Test Patterns and music.
10:00 “Queen For a Day.”
10:30-10:45 Test Patterns and Closing Announcement.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” Test Slides and music.
4:00 Film program for television dealers.
8:00 Baseball from Wrigley Field, Los Angeles vs Sacramento Solons.

Friday, June 27
WNBT Channel 4, New York

7:30 Opening of WNBW, Washington; Charles R. Denny, FCC Commissioner; Niles Trammell, president of NBC; Frank M. Russell, Carleton D. Smith.
8:00 Television Newsreeel.
8:10 “Campus Hoopla” with Clair Bee, coach of the Long Island U. basketball team, sponsored by U.S. Rubber Co.
8:25 “The World in Your Home,” sponsored by RCA.
8:35 Variety show: “By Invitation.”
9:35 “Gillette Cavalcade of Sports”: Boxing from Madison Square Garden, Billy Fox vs. Artie Levine, ten rounds.
Time Signal sponsored by Benrus.
WABD Channel 5, New York
1:50 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:55 Baseball from Yankee Stadium, Yankees vs. Detroit Tigers, play by play with Bill Slater. Pre- and Post-Game spots for Pepsi-Cola.
6:45 News from Washington with Walter Compton, relayed from WTTG.
7:00 “Small Fry Club” with Bob Emery.
7:30 Film shorts.
8:00 “Doorway to Fame.”
8:30 “The Magic Carpet” by Bud Gamble, sponsored by Alexander Smith Carpets.
8:45 Wrestling from Jamaica Arena.
One-minute Weather for Sanka Coffee.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs Pittsburgh Pirates, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
7:30 “Telechats,” sponsored by The Fair.
7:45 Short subjects.
8:00 “The Gordons.”
8:30 Film, short subjects.
9:00 Boxing at Madison Athletic club, Lee Jackson vs. Desry Sykes, heavyweight; Don Lupo vs. Kenneth Cool Riddle, lightweight, both five rounds, sponsored by Keeley Beer.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:15 INS News Tape, sponsored by Wilf Bros. Appliances.
7:45 Kiddie Kartoon.
8:00 NBC programming.
8:25 Film; “The Handy Man” with Jack Creamer.
8:40 NBC programming.
WNBW Channel 4, Washington
7:20 WNBW Dedication Ceremonies.
7:50 NBC programming.
8:30 Teledrama.
8:45 Musical varieties.
9:15 Washington Cavalcade (film).
9:30 NBC programming.
10:30 Arturo Toscanini (musical film).
11:00 Sign off.
WTTG Channel 5, Washington
6:45 Walter Compton and the News.
7:00 Letter of congratulations to WNBW; sign-off.
KSD Channel 5, St. Louis
3:00 News and Views.
3:15 Film.
3:25 Childrens' Theater Program.
3:45 Man on the Street.
4:00 Film.
8:10 Baseball Closeups, Harry Caray and Gabby Street, sponsored by Griesedieck Brothers Brewery.
8:25 Baseball at Sportsman’s Park, Cardinals vs. Cincinnati Reds, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakery.
W6XAO Channel 2, Los Angeles
9:30 a.m. Test Patterns and music.
10:00 Film.
10:30-10:45 Test Patterns and Closing Announcement.
8:00 Boxing at Hollywood Legion Stadium, Bob Castro vs. Bobby Volk, middleweights, ten rounds.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” Test Slides and music.
4:00 Film program for television dealers.
8:00 Baseball at Wrigley Field, Los Angeles vs. Sacramento Solons.

Hollywood, July 1.—Two television deals covering exclusive rights to the fight cards at the L. A. Olympic and Hollywood Legion Stadium were closed last week. Ford bought the Olympic bouts for two and a half hours once a week and will use both live and filmed commercials. KTLA carries. Don Lee's W6XAO signed a three-year contract for telecast of the Friday night scraps at the Legion Stadium.
Figured that there are around 3,000 sets within signal range of the two Hollywood transmitters. (Variety, July 3)
NEW YORK, June 28.—The fourth link in the National Broadcasting Company's (NBC) television network. WNBW, Washington, went on the air at 7:30 (EDT) last night [27], hooked up to its three sister stations, WNBT, New York, WRGB, Schenectady (General Electric), and WPTZ, Philadelphia (Philco). The Washington outlet is the second NBC owned-and-operated video station, the first, of course, being WNBT, New York. It is the second capital tele station, since DuMont's WTTG has been operating for several months.
Washington video viewers who stayed with it, in the course of the three-hour 10-minute show got a thoro idea of what TV programing amounts to these days—good, bad and indifferent.
They learned how dull some government and industry bigwigs can be on video, saw and heard musical attractions, dance acts, a skating routine, a one-act drama, a variety show, a newsreel and fights from Madison Square Garden.
Live and Film
Show was mixed, live and film, with WNBT using six cameras in studios 3-H and 8-G in Radio City here, and WNBW operating out of its Wardman Park Hotel quarters. Live acts were the Borrah Minevitch Harmonica Rascals (comic bits and harmonica-izing both coming over well); Beryl Davis (British canary, whose one -song contribution was marred by bad lighting, which made her collarbones stand out as tho she were an undernourished and badly dressed hussy); Jeanne Warner and Gene Archer (Washington vocal team, who sing well, but aren't ideal video songfare because Archer grimaces too much; Eddie Mayehoff (who contributed the lone-and a sock-comedy touch to a burly speech about Hollywoodites who want congressmen to make up for tele); an unbilled American folk song group (fair); terp team Andre, Andree and Bonnie (who whirled thru a neat Argentine routine); standard skate act, the Whirlwinds (always boff); a 10-minute one-actor Souvenirs of His Late Wife (not especially good in the original C. S. Forester, and much less credible in the tele adaptation, despite neat acting by Anne Burr and Vinton Hayworth, among others).
Rest of bill had campus hoop-la (a nothing -much variety contribution weak in material, performance and production), and the Madison Square Garden fights which proved a wham lift to the proceedings because of the short but fast-moving slugfest staged by Billy Fox and Artie Levine.
Filmwise, deb telecast offered NBC newsreel, and shorts of Three Suns, the Dinning Sisters, Ron Perry and ork, Toscanini and the NBC Symphony. For obvious reasons, these celluloid musical contributions were far better produced, far more effective as entertainment than the live portions. There was a gal (unbilled), for instance, in the Perry segment, who sang Baby, Won't You Please Come Home and who is one of the most telegenic lasses this viewer has seen in a long time.
Among Federal Communications Commission (FCC) industry and government biggies present were W. Averill Harriman, Secretary of Commerce; Julius Krug, Secretary of the Interior; John Snyder, Secretary of the Trehsury; Frank Folsom, RCA vice-prexy; Justin Miller, National Association of Broadcasters (NAB) prexy; Niles Trammell, prexy of NBC; Frank Mullen, NBC vice-prexy; Charles V. Denny Jr., chairman FCC; and Cliff Durr, Ewell Jett, Ray Wakefield, Paul Walker, Harry Plotkin, George Sterling, of FCC, and more than a score of Senate and House members.
WNBW will carry Monday, Wednesday and Friday shows piped in from WNBT as well as its own programing and special events among which, according to the new station's general manager, Carleton Smith, will be the Baltimore Colts football games, White House Easter egg rolling, Cherry Blossom Festival and the Lincoln Day services.
RCA introduced its new "five-in-one" teleset (AM, FM and shortwave radio, automatic phono and tele) simultaneously with the bow of the Washington station, thru Southern Wholesalers, local distrib. (Joe Csida, Billboard, July 5)


The 350-foot television tower on the Wardman Park Hotel grounds began to earn its keep Friday night, when NBC’s Washington television station was officially put on the air. WNBW has been scattering its test programs 40 miles and more around the countryside for some time, but ceremonies Friday night inaugurated formal broadcasting. Speeches by Charles Denny, FCC Chairman; Niles Trammell, NBC president; Frank Russell, NBC vice president in charge of the Washington office, and Carleton Smith, manager of WNBW and were telecast to the estimated 700 receiving sets in Washington and transmitted to. NBC’s New York station by coaxial cable.
From New York via the coax, came several news and variety programs for Washington televiewers—the chosen 300 at the Wardman Park festivities, the people at home, and customers at television-equipped restaurants and cocktail lounges throughout the city.
Washington has had some television, provided by DuMont’s WTTG, for almost two years. The new NBC station, like WTTG will operate on a part-time basis. WMAL-TV, the Evening Star station, and a Bamberger station will be in operation by the end of the year.
WNEW went on the air before it had its hair combed and will offer programs originating in New York for the most part until its film projecting facilities and television stage at the Wardman Park are completed late in the summer.
A specially constructed mobile unit, to pick up news and special events, will also be finished before summer bows out.
Equipment for transmitting is definitely completed. The transmitter, which cost over $65,000, is the first postwar television transmitter built by RCA Roused neatly behind eight steel and glass doors in what used to be the Garden Room at the Wardman, the gadget produces a 3kw. picture signal which Is boosted to 20.7 kw. as it radiates from the tower. Over 600 tubes are in use when the transmitter is operating.
Present programming plans are to offer a Jinx Falkenberg home service show at 1 p. m. Friday, followed by a film. At 8 there will be a variety program, an educational film and boxing bouts. Sunday programs will include another Falkenberg show at 8 and a quiz show at 8:30 p. in. Monday, at 8 p. m., a film will be offered, followed by a newsreel and another film. These originate in New York.
Additional special event show will be televised. All Catholic University plays will be shown, the first one next Sunday. Baltimore Colts football games will be covered by the mobile unit. A children’s program involving a puppet show is being prepared by the Junior League for WNBW.
Hearthside Tourists
THE galleries, and historical point of interest will be used for broadcasts to local viewers and to out-of-town set owners, since New York, Philadelphia, Washington, Richmond and Charlotte, N.C., are already linked, by cable and the link to Los Angeles and points between is expected to be finished in 1948.
The cable, (owned by American Telephone and Telegraph) which links New York and Washington, can handle two television shows at one time—one northbound, the other southbound, Another cable is now under construction. The two existing local stations share use of the cable, as will the other two to come, unless a system of special relay stations is built.
Operation of this new NBC station is expected to boost sales of receiving sets, which range in price from $250 to $2500.
Selling television to the public is still the big aim of television stations, which cooperate like fraternity brothers. WTTG went off the air early Friday night and invited its listeners to switch from channel five to channel four and pick up WNBW’s opening ceremonies. WMAL-TV, which is not on the air yet, has been lending its facilities to CBS for news interviews, since CBS has no local facilities and wanted news shows for its New York station.
Special events, such as Aleman’s arrival from Mexico, are customarily covered by one station, which feeds it to the others.
Truman Today
OTHER events are definitely exclusive. WTTG has several of the best local sports events under exclusive contract.
Nor does the cooperative spirit lead to the stations sitting around waiting for handouts. WNBW, which barely crawled out of its swaddling clothes Friday, is busy with a remote pickup of President Truman’s address at the Lincoln Memorial today at 4:30 p.m. The address, in connection with a program sponsored by the National Association for the Advancement of Colored People, will be transmitted to New York. At 5, WNBW will televise the formal return of armory to the National Guard after its wartime use by the FBI. (Washington Post, June 28)


Saturday, June 28
WCBS-TV Channel 2, New York

2:00 Metropolitan A.A.U. Track and Field Championships, Randall’s Island.
8:00 CBS Television News with Douglas Edwards, Tom O’Connor, guest Senator Claude Pepper of Florida.
8:10 Documentary: “Building the Panama Canal.”
8:30 Film: “Headin’ North.”
WNBT Channel 4, New York
2:25 Baseball from the Polo Grounds, Giants vs. Philadelphia Phillies, Bob Stanton play-by-play.
WBKB Channel 5, Chicago
7:30 West Side Dog Training School program.
7:45 Film: Short subjects.
8:00 “Frank Wood, Private Detective.”
8:30 International Golden Gloves Bouts,
WPTZ Channel 3, Philadelphia
1:15 INS News Tape, sponsored by Good House Stores.
1:45 Baseball at Shibe Park, Athletics vs. New York Yankees, Claude Haring play-by-play, sponsored by ARCO and Philco.
KSD Channel 5, St. Louis
3:00 News and Views.
3:15 Film.
3:25 Virginia Asher Girls, dancing and specialties.
3:50 Film.
8:10 Baseball Closeups, Harry Caray and Gabby Street, sponsored by Griesedieck Brothers Brewery.
8:25 Baseball at Sportsman’s Park, Cardinals vs. Cincinnati Reds, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakery.
KTLA Channel 5, Hollywood
2:00 “Tune Up Time,” Test Slides and music.
2:30 Baseball from Wrigley Field, Los Angeles Angels vs. Sacramento Solons.
8:30 Cartoon Comedy.
8:40 Short Subject.
9:00 Western Film.

Washington.—First sponsored television remote pickup series of events here, airing of the home games of the Washington Nats by WTTG (DuMont, Washington), teed off Friday (28) with the broadcast of the Nats-Boston Red Sox game. DuMont has pacted to pay the Nats $10,000 for the remaining games on the schedule.
Lacy's Washington electrical appliance dealer, has signed to bankroll the broadcast through the Henry J. Kaufman ad agency, but what part of the tab the sponsor picks up is being kept under wraps. Bob Wolff, local sportscaster, handles the play-by-play. (Variety, July 3)


Sunday, June 29
WCBS-TV Channel 2, New York

7:30 Film: “Last of the Mohicans,” part seven of serial.
7:50 Children’s Film Short.
8:00 Fashions from the Henry Rosenthal Salon.
WNBT Channel 4
2:00 Baseball from the Polo Grounds, Giants vs. Philadelphia Phillies, Bob Stanton play-by-play.
8:0- “Ringside” with Tex and Jinx,” filmed show sponsored by Ipana/Minit-Rub.
8:30 “Party Line” with Bert Parks, sponsored by Ipana toothpaste and Ingram’s Shaving Cream.
9:00 Musical Miniatures.
9:10 Film: “A Rich Young Ruler,” religious film.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs Pittsburgh Pirates, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
8:30 Midget Auto Races at Soldier Field.
WPTZ Channel 3, Philadelphia
1:00 INS News Tape, sponsored by Good House Stores.
1:15 Baseball at Shibe Park, Athletics vs. Boston Red Sox (double header), Claude Haring play-by-play, sponsored by ARCO and Philco.
7:30 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 NBC programming.
KSD Channel 5, St. Louis
8:00 Sculpture demonstration by Carl C. Mose.
8:10 Films.
8:30 Municipal Opera Preview by Frank Eschen, with ballroom dance team Raye and Naldi, and Nixon Mille, St. Louis-born tenor.
8:50 Films.
9:00 Dance demonstration.
9:15 Film.
KTLA Channel 5, Hollywood
1:30 Baseball Double Header at Wrigley Field, Los Angeles Angels vs. Sacramento Solons.
8:30 Cartoon Comedy.
8:40 “Shopping at Home” with Keith Hetherington and Harrise Brin, presented by leading Los Angeles Stores.
8:55 Latest Paramount News Highlights.
9:00 “Hits and Bits,” variety show, MC’d by Dick Lane.

Monday, June 30
WNBT Channel 4, New York

8:00 Film: “Stormy Trails” with Rex Bell.
9:00 Esso Reporter, newsreel narrated by Paul Alley.
9:10 Short Subjects.
WABD Channel 5, New York
7:00 “Small Fry Club” hosted by Bob Emery, sponsored by American Pipe Cleaning.
7:30 “Show Case.”
8:00 Talking Shop with Ken Farnsworth.
8:10 Film shorts.
8:30 Know Your New York.
8:45 Amateur Boxing at Jamaica Arena, sponsored by Winston Television.
One-minute Weather for Sanka Coffee.
WBKB Channel 5, Chicago
8:15 Sidelights on Sports.
8:30 Wrestling from Midway arena, with Russ Davis, sponsored by Keeley Beer.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:30 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 NBC programming.
9:10 Baseball at Shibe Park, Phillies vs. Brooklyn Dodgers, Claude Haring play-by-play, sponsored by ARCO and Philco.
KSD Channel 5, St. Louis
3:00 News and Views.
3:15 Film.
3:25 Harold and Carole, 10-year-old dancers.
4:00 Man on the Street
4:30 Film.
8:00 Man on the Street.
8:20 Film.
8:30 Sports Closeups, Harry Caray and Gabby Street, sponsored by Griesedieck Brothers Brewery.
8:50 Film.
9:10 Moolah Temple (Shiner) Chanters.
W6XAO Channel 2, Los Angeles
7:45 Test Slides and Music.
8:25 Wrestling Matches, Hollywood Legion Stadium. George Becker vs. Danny McShain, Pete Peterson vs. Rebel Russell, Jack Terry and Karol Krauser vs. King Kong Kashey, Ivan Kamaroff vs. Bob Nelson.
KTLA Channel 5, Hollywood
3:00 “Tune-up Time,” Test Slides and recorded music.
4:00 Film program for television dealers.
8:00 “Tune-up Time,” Test Slides and recorded music.
8:30 “A Night in Cathay” Presented by The Chinese Cultural Theatre Group.
Hollywood Legion Stadium Wrestling Card
Reviewed Monday (30), 8:30-10:45 p.m. Style—Wrestling matches. Remote from Hollywood Legion Stadium. Sustaining over W6XAO (Don Lee), Hollywood.
Don Lee's first post-war wrestling remote gave local lookers an evening of solid sportsfare. Lensers came thru with on-the-toes camera work, bringing grunt and groaners into home viewers' living rooms with all the hokum and fakery which makes weekly wrestling matches a prime local sports attraction.
Outlet's lone orth lensbox covered ring adequately most of the time, altho continued lack of full-face, close-up lens (now under construction) detracted somewhat from seg's total clarity. Close-up shots would have been especially effective in capturing facial grimaces and gestures employed by hammy wrestlers.
Ken Barton handled groan-by-groan description with authority, displaying a wide knowledge of wrestling holds and rules. Barton had a tendency to over-announce which was corrected by the time the matches reached the half-way mark. Sharing mike honors with Barton was Stuart Phelps, whose "color" commentary was terse and well timed. Station will henceforth air wrestling matches on a regular Monday night sked, augmenting its sports coverage by telecasting Legion boxing events each Friday evening. Thus, after a six-year blackout, Don Lee is back in the local sports telepix scene. Alan Fischler. (Variety, July 12)


A Night in Cathay
Reviewed Monday (30), 8:30-10:15 p.m. Style-Chinese music, theater and dancing. Sustaining over KTLA (Paramount), Hollywood.
This was a terrific show providing you could understand Chinese. For more than an hour and a half, KTLA trained its cameras and mikes on the Chinese Cultural Theater Group, currently on a good-will tour of the U. S. Troupe offered authentic Chinese music, which sounded as peculiar to the Occidental ear as their instruments appeared to the eye. There were strange dances and dramatic episodes voiced in the native tongue.
For the one in a thousand who is an enthusiast of the Oriental arts, show was sock stuff, but for the average viewer it was boring, if not irritating. This was not the fault of the troupe, who performed in the best tradition of Chinese theater. Actually it was a case of giving the lookers something they couldn't digest. Chinese music, based on the pentatonic (five tone) scale, is incomprehensible to the Occidental ear. Instruments sound off key since tuning brings them into quarter-tones, not known in the music of the Western world. By the same token, there was little more than novelty appeal to the dances and the dramatic enactments. Five minutes worth would have kept eyes peeled, but a hefty slice of Chinese culture was hard to swallow.
Troupe's colorful costumes were lost to black-and-white scanning, an essential factor since brilliantly hued garb would have helped. Each act introed by a member of the Chinese company, who proved himself capable by explaining the history and purpose of each number. Despite his efforts, seg was far too long for the material at hand. Lee Zhito. (Variety, July 12)

Saturday, 4 March 2023

June 1947 Part 1

We’re back!

After a short life in March 1947 as WWDT (mostly broadcasting test patterns), Detroit’s first station changed its name to WWJ-TV and began regular commercial programming on June 3, 1947. It was owned by The Detroit News, which sold time to an impressive number of sponsors. One of the first programmes was the broadcast of the Detroit Tigers; as WWDT, the station announced on April 24 (AP story) that it had signed a deal with the ball club.

Oddly, the trade papers had little to say. The News, of course, gave complete coverage of opening day, even as papers throughout the rest of Michigan ignored it. A wonderful person has clipped the News and has an excellent compilation of stories on this message board. We have transcribed two of them. As we don't have access to The News' archives, we can't add the station's schedule to our (increasingly long) TV listings.

We’ve talked about sponsored programmes but not spot announcements. Stations were selling them. General Foods bought 7:59-8:00 p.m. Monday through Friday on WABD starting June 2, while Bulova renewed its contract to sponsor time checks on WNBT, twice daily on Mondays, Tuesdays and Saturdays beginning June 5, while Elgin did the same on KLTA as of the 7th. Kraft Foods picked up weather reports on WNBT on weekend afternoons.

It may be disconcerting to see Bob Emery’s kids show was sponsored by a pipe cleaning company. Sponsor magazine of July 1947 assures us it was offering a pipe-cleaner toy kit for $1.00. WABD figured the ad resulted in 80 to 90 sales per weekly broadcast.

For the second month in a row, Ernie Bushmiller used a television as a punch-line in one of his comic strips. We’ve produced it below, along with reviews and schedules for the first half of June 1947. Be sure to play the “Bushmiller Drinking Game.” You have to take a drink for every head Bushmiller draws in profile or three-quarter view.

Sunday, June 1
WCBS-TV Channel 2, New York

1:50 Baseball at Ebbets Field, Brooklyn Dodgers vs. St. Louis Cardinals, Bob Edge play-by-play, sponsored by Post cereals and Ford.
7:30 Film: “Last of the Mohicans,” part three of serial.
7:50 Film: “Proof of the Pudding,” health (Metropolitan Life/Paramount, 1941).
8:05 Film: “Harmony Lane.
WNBT Channel 4
1:55 Baseball at the Polo Grounds, Giants vs. Cincinnati Reds, Bob Stanton play-by-play.
8:00 “At Home With Tex and Jinx,” sponsored by Ipana/Minit-Rub.
8:20 Musical Miniatures.
8:45 “This is Your World” with Mr. and Mrs. William Winter, film of their trip to the Pacific Islands.
WBKB Channel 5, Chicago
8:30 Midget Auto Races from Soldier Field.
WPTZ Channel 3, Philadelphia
2:15 Baseball from Shibe Park, Phillies vs. Chicago Cubs, Claude Haring play-by-play, sponsored by ARCO and Philco.
8:00 NBC programming.
KSD Channel 5, St. Louis
8:00 News comment by Dr. Roland G. Usher, “New British Imperial Base in Africa.”
8:15 Film show.
8:30 Municipal Opera Preview by Frank Eschen.
8:50 Film.
9:00 St. Louis Arms Collectors Club program.
9:20 Film show.
9:30 Ted Ford, lyric tenor.
KTLA Channel 5, Los Angeles
1:30 Baseball at Wrigley Field, Los Angeles vs. San Francisco Seals (double header).
8:30 Cartoon comedy.
8:40 “Shopping at Home” with Keith Hetherington and Harrise Brin, presented by leading Los Angeles stores.
8:55 Latest Paramount News Highlights.
9:00 “Hits and Bits,” variety hosted by Dick Lane.

Monday, June 2
WNBT Channel 4, New York

2:30 Ken Maynard Rodeo Circus (again at 8:30)
8:00 Film: “Billy the Kid Trapped” with Buster Crabbe. Music by Clarence Wheeler. (PRC, 1942).
9:00 Esso Reporter, newsreel narrated by Paul Alley.
9:10 Feature Film.
WABD Channel 5, New York
6:54 Sports News, sponsored by Keystone Plating.
7:00 “Small Club” hosted by Bob Emery, sponsored by American Pipe Cleaner Co.
7:30 “Show Case: This is Hypnotism” with Marsh Babbitt.
8:15 Film shorts.
8:45 Amateur Boxing at Jamaica Arena, sponsored by Winston Television.
One-minute Weather for Sanka Coffee.
WBKB Channel 5, Chicago
8:15 Sidelights on Sports.
8:30 Wrestling from Midway arena, with Russ Davis, sponsored by Keeley Beer.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
8:00 Baseball: Public High Champions (Southern High) vs. Parochial High Champions (Northeast Catholic), Shibe Park.
KSD Channel 5, St. Louis
3:00 News and Views.
3:15 Weather forecast.
3:16 Board of Education, Arthur Leutheusser, author and illustrator.
3:35 Film, "Fiddlin' Fun" (Van Beuren, 1934).
3:45 Man on the Street.
4:00 Films, "Let's See Chicago" and "No Time to Lose."
8:00 Film, "New York Calling."
8:25 Baseball from Sportsman’s Park, St. Louis Browns vs. Philadelphia Athletics, Ellis Veach and Ray Stockton announcing, sponsored by Purity Bakery.
W6XAO Channel 2, Los Angeles
6:30 Test Slides and music.
8:00 Film: "Along Came a Duck" (Van Beuren, 1934).
8:09 Film: “A Line From Yucatan” (OWI, 1942).
8:17 Film: “Summer on the Farm.”
8:30 Film: “San Fernando Valley.”
8:33 Film: “Four Point Safety Home” (Valentino, 1944)
8:53 Film: “The Desert.”
9:03 Test patterns and station identification.
9:05 S. Amer. film: "Americans All” (OWI, 1942).
9:23 Musical film: "Rumba-Matumba" (Soundies, 1945)
9:26 to 9:36 Travel film: "Life in a Punjab Village” (Nu-Art, 1946)
KTLA Channel 5, Hollywood
8:00 Test Slides and music.
8:30 Ice Capades of 1947.

TOMORROW—Tuesday, June 3—brings real non-experimental television to Detroit.
For the first time in the Tigers’ history, their game Tuesday—with the Yankees—will be picked up by video cameras at Briggs Stadium and transmitted to scores of receivers and hundreds of pop-eyed fans throughout the city.
WWJ-The Detroit News and Ty Tyson will add another “first” to their long list of achievements in the miracles of sound—and now of sight.
WWJ-TV — The Detroit News, after months of experimenting and study, is ready to go with the real thing—television at its best.
Previous experiments have been made with a 500-watt transmitter. Tuesday the new 5 kw transmitter, on the Penobscot Building’s forty-fifth floor, swings into action.
WWJ-TV will be dedicated officially at 2:30 p. m. Tuesday when W. E. Scripps, president of The Detroit News, and W. J. Scripps, director of radio for The News, meet in the studios for a short ceremony.
CAMERAS AT STADIUM
THE TALKS WILL be short because everybody will be eager to watch the game. With the finish of the dedicatory ceremonies, a switch will be made to Briggs Stadium.
There, two cameras — known technically as image orthicons—are stationed in a box on the second deck of the stadium, directly back of home plate.
The protective wire screen in front of the box is to be taken out, and plexi-glass, which is clearer than ordinary glass, is to be inserted so there will be nothing to obstruct the view.
Each these cameras is equipped with a swinging turret holding four lenses, each with a different focal-length. These enable the cameraman quickly to focus on closeups, middle or distance shots at will and as the play demands.
Tyson also will be seated in the box between the cameras. Beside him will be Paul Williams, who will be his assistant. Directly below Ty, and at an angle, will be a video monitor—or viewing screen just like that on a receiver—on which will be flashed the scene that is being sent out.
TY TO HAVE 2 TASKS
TY WILL WATCH both the play on the field and on the screen, and thus will be able to chat about the game with you, as you, at your own receiver, are watching. Williams will keep in close communication with director Jim Eberle, advising him or human interest happenings and other colorful incidents, and Eberle immediately will see that his cameras cover them.
If a pitcher starts to warm up in the bullpen, Williams will tell Eberle, and the camera will pan over to give you a quickie view of that pitcher. Then Ty, seeing the pitcher getting the kinks out of his arm, will call attention to him.
Thus, generally, will be the method to be followed. One camera will be used for general pan scenes. If no one is on base, the screen picture will show you pitcher, batter, catcher and umpire. With a man on first, another lens will be used to show the pitcher, batter, catcher, umpire, first baseman and shortstop. Should a play develop at third, a slight pan to the left would bring that base on the screen.
If the batter hits, the panoramic scene will be held on the screen until it is certain where the play will be. Then the other camera will get there for a close-up of the action.
BREAK ON PITCH VISIBLE
DURING THE last week “closed circuit” tests demonstrated that on the panoramic shot the ball can be seen even when it is hit to the outfield. The “break” on the pitch to the batter can be followed, since this camera is directly on a line with home plate.
The two cameras to used for the base ball games and other meats such as parades and races are of the “outdoor” type and give a clear picture even on cloudy days.
The picture of the game will “shot” electronically through the air to the transmitter in the Penobscot Building, where it will be amplified greatly, then transmitted to receivers all over the city. WWJ-TVs transmitter is as powerful as any now used in America and will give a signal to the horizon, approximately 50 or 60 miles from Downtown Detroit. To strengthen this signal, a new antenna soon will be installed just under the huge ball atop the Penobscot Building.
There you have something of the technical detail of the base ball broadcast Tuesday—a broadcast that not only will be a “first” as far as the Tigers and sports are concerned, but also will be a “first” in Detroit for commercial telecasting.
For, with this telecast, WWJ-TV does its first commercial show.
COMMERCIAL MEDIUM
THE TRADITION of American radio broadcasting has been to operate as an independent enterprise, offering the public the best in entertainment and public service—all of this made possible through the commercial sponsorship of its programs. Tuesday, Station WWJ-TV assumes the same stature as a commercial medium.
More than two years ago, the first television sponsor contracted for time. Since then a dozen other progressive industrial and merchandising firms have followed suit.
WWJ-TV will sign off for the afternoon after the ball game Tuesday, but still return to the air at 7 p. m. with a test pattern.
At 7:30 there is to be film showing of “The All-American Soap Box Derby,” which, you will recall, was sponsored jointly by The Detroit News and Chevrolet. During this show, Myron Scott, the Akron, O., photographer who originated, the “Derby,” will appear in person.
At 5 p. m. Tuesday you will see and hear a variety show featuring Mimic Nip Nelson, Singer Evelyn Waters and a magic act. A film, “The Golden Jubilee Parade,” still be shown at 8:30. The signoff is at 9.
That will end the first day of real television in Detroit, but there will be many more. Interest is high, both among those willing to finance video shows and among those who want to see them and will buy receivers. And so, WWJ, the radio station that first brought regularly scheduled programs of entertainment to America and brought the first FM station to Detroit, now will bring the first television. And Tyson, who was the first to broadcast base ball and foot ball, will be the first in Detroit to use television to bring the games to you with both sound and sight. (Herschell Hart, radio Editor, The Detroit News, June 2)


Tuesday, June 3
WCBS-TV Channel 2, New York

1:00 Baseball at Ebbets Field, Dodgers vs. Pittsburgh Pirates, play-by-play with Bob Edge, sponsored by Ford and Post cereals.
WNBT Channel 4, New York
8:00 Film shorts.
8:35 Baseball at the Polo Grounds, N.Y. Giants vs. Chicago Cubs, play-by-play with Bob Stanton.
WABD Channel 5, New York City
6:54 Sports News, sponsored by Keystone Plating.
7:00 “Movies for Small Fry” hosted by Bob Emery.
7:30 “Cash and Carry” with Dennis James.
8:00 Western Feature Film, sponsored by Chevrolet, relayed to WTTG.
9:30 “Serving Through Science,” sponsored by U.S. Rubber, relayed to WTTG.
One-minute Weather for Sanka Coffee.
WBKB Channel 5, Chicago
7:30 “Behind the Headlines.”
7:45 Film: Short subjects.
8:00 “Remember the Days” with Dave Garroway.
8:30 Short subjects.
8:45 “Jailbait.”
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
8:30 Baseball from Shibe Park, Phillies vs. Cincinnati Reds, Claude Haring play-by-play, sponsored by ARCO and Philco.
W6XAO Channel 2, Los Angeles 9:30 Test Slides and Music.
10:00 “Queen For a Day.”
10:30 Tests.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” Test Slides and music.
4:00 Film program for television dealers.
4:30 “Your Town—Los Angeles Presents.”
8:15 1947 Grand Opening Midget Auto Races at Pasadena Rose Bowl.

WWJ-TV, television station of the Detroit News, went on the air with a regular program schedule June 3. Hours of operation are Tues.-Sat., 2-5:30 p. m. and 7-9:30 p. m.
Opening day schedule included a short program featuring the publishers of the News, W. E. Scripps and W. J. Scripps, in charge of the new radio operation.
Telecasting of two Detroit Tigers baseball games each week also was launched on WWJ-TV's opening day, with Ty Tyson, veteran WWJ sportscaster doing the play-by-play of a game between the Tigers and New York Yankees. Telecasts of the games are sponsored by Goebel Brewing Co.
Opening night's schedule on WWJ-TV included programs sponsored by Chevrolet, U. S. Rubber Co., and Bulova Watch Co. A program sponsored by J. L. Hudson Co. the following night (Wednesday) marked the consummation of a television contract signed two years ago. (Broadcasting, June 9)


Baseball came to the tired businessman via television at a few of the downtown watering places yesterday [3].
To be sure, there were certain flaws in the image on the screen, but these caused only merriment in the land of chipped ice and soda water.
The broadcasts themselves were warmly welcomed. Ty Tyson received the praise of the patrons for making things clear even when the picture wasn’t. Tyson was the announcer.
William E. Scripps, William J. Scripps, Harry Bannister and Tyson all had cautioned the audience that this was a new experiment and that technical difficulties might he expected.
CLOSEUPS ARE CLEAR
In one Washington Blvd. bistro the television set was mounted on a shelf some 10 feet from the floor. It had a screen 5 ½ inches high by 8 inches wide. It was in the clear view of patrons at the bar, but even so the image was small. Throughout most of the game the field was covered with a bright light. On the long range camera this light blotted out the players. It’s a snow storm,” one patron said.
SHADOW IMPROVES
The camera that brought closeups of players always gave a clear and distinct image. It gave, for example, an unusually brilliant picture of Tommy Henrich’s spectacular catch of Pat Mullin’s long fly in the sixth inning. This probably was the most dazzling fielding play of the contest. It gave an excellent picture of Mullin being thrown out at second base, stealing in the second inning.
At the start of the game the wire screen behind home plate interrupted the view from the long range camera. This disappeared later and Improved visibility.
Sammy Soffrrin, the gentleman in charge at the Washington Blvd. place, brought out a set of field glasses and these were passed down the bar. They served to enlarge and clarify the pc1ure on the small screen, although the effect of patrons staring through binoculars at a wall 20 feet away may have been amusing to a stranger.
As the sun lowered behind the stands late in the game a shadow creeped out on the diamond. Tyson apologized for this shadow, but it actually improved visibility. It dissolved the blinding white light and made the image of the players more plain.
“Golly. I’m warm. I can actually feel that hot sun,” one young lady said.
“Television seems to make the players run faster than they really do,” said another.
“And it makes all the uniforms look the same color.”
As far as newspaper photographers are concerned, the device has its advantages and disadvantages. Jimmy Kilpatrick, the News cameraman, was clearly identifiable as he moved about the infield. This, of course, permits a photographer’s wife to check easily on the husband’s story of where he spent the afternoon. (Paul Chandler, Detroit News, June 4)


Wednesday, June 4
WCBS-TV Channel 2, New York

1:00 Baseball at Ebbets Field, Dodgers vs. Pittsburgh Pirates, play-by-play with Bob Edge, sponsored by Ford and Post cereals.
WNBT Channel 4, New York
2:20 Baseball at the Polo Grounds, N.Y. Giants vs. Chicago Cubs, play-by-play with Bob Stanton.
7:30 “Kraft Television Theatre.” Drama: “The Barker,” sponsored by MacLaren’s Imperial Cheese.
8:30 “In the Kelvinator Kitchen” with Alma Kitchell. Relayed to WTTG (DuMont) Washington.
WABD Channel 5, New York
6:55 Sports News, sponsored by Keystone Plating.
7:00 “Small Fry Club” with Bob Emery.
7:30 Film Shorts.
8:00 “Wanamaker Presents.”
8:30 Film shorts.
9:00 Boxing at Jamaica Arena, sponsored by American Stores. [Note: newspapers don’t have results of any boxing from Jamaica that day.]
One-minute Weather for Sanka Coffee.
WBKB Channel 5, Chicago
7:30 Variety program.
7:45 Film short subjects.
8:00 “The Lights Go Out.”
8:15 Film short subjects.
8:30 Wrestling from Rainbo arena, with Russ Davis, sponsored by Keeley Beer.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
2:15 Baseball from Shibe Park, Phillies vs. Cincinnati Reds, Claude Haring play-by-play.
8:00 Film.
8:30 NBC programming.
9:00 “The Monkey’s Paw.
W6XAO Channel 2, Los Angeles
9:30 Test Patterns and music.
10:00 “Queen For a Day.”
10:30-11:00 Test Pattern.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” Test Slides, Recorded Music.
4:00 Film Program for Television Dealers.
8:30 Wrestling from Olympic Auditorium.
THE LIGHTS GO OUT
With Shelby Gordon, Rose Dunn; guests Joey Adams, George Drake
Writers: Shelby Gordon, Rose Dunn
Director: Kit Carson
Sustaining
15 Mins.; Wednesday, 8:15 p.m.
WBKB, Chicago
"The Lights Go Out" was first announced as a commercial show, but bowed sans sponsor with Rose Dunn and Shelby Gordon playing the "Lights," who in this case are young couple who once a week treat themselves to a night out and do the town. On opening airer, their escapades included dining at local restaurant, "The Ranch," after which they caught Billy Burke at the Selwyn in "Accidentally Yours."
Format of program is to feature different Chi eatery each week, and interview proprietor, along with some celebrity currently in town. Each show will begin with glimpse of couple about ready to leave home and then switch to dining room scene. Other than three minute opening, entire show is adlibbed, which accounted for Gordon's continual overplaying of various words, especially, "terrific."
Show is natural for local restaurant association sponsorship, because it encourages listeners and entices them to visit spots participating in program.
During course of meal, they spotted Joey Adams sitting at another table and he joined them for chat which covered town doings and his pet subject, the Damon Runyon Cancer Fund. Adams gagged about women liking to eat out which brought about idea of contest for women exclusively on "Why Women Like to Eat Out." Writer of winning letter will be given free evening as guest of "Ranch."
Couple in show who are also the writers, have neat appearance, but would have been more convincing if they wore dressy street clothes, rather than evening dress, because representing ordinary people with middle-class budget, they naturally would not be able to afford evening dress and tuxedo for weekly outings.
Kit Carson, director, is hoping to appropriate props from various places for coming shows to make background look more authentic, without actually having to reproduce interior of restaurant. Hunt. (Variety, June 18)


Thursday, June 5
WCBS-TV Channel 2, New York

1:50 Baseball at Ebbets Field, Dodgers vs. Pittsburgh Pirates, play-by-play with Bob Edge, sponsored by Ford and Post cereals.
8:00 CBS Television News with Douglas Edwards, sponsored by Gulf.
8:15 “Quickie Quiz,” brief IQ test for viewers.
8:20 Film: “Mr. Antonio,” Leo Carillo's first talkie (Tiffany, 1930)
WNBT Channel 4, New York
1:20 Baseball at the Polo Grounds, N.Y. Giants vs. Chicago Cubs, play-by-play with Bob Stanton.
7:50 Television Newsreel.
8:00 “Juvenile Jury” with Jack Barry, sponsored by Gaines Dog Food.
8:30 “The Wife Saver” with Allen Prescott, sponsored by General Foods.
9:00 “You Are an Artist” with John Gnagy, sponsored by Gulf Oil.
WABD Channel 5, New York
6:54 Sports News, sponsored by Keystone Plating.
7:00 “Small Fry Club” with Bob Emery, sponsored by Fisher Baking (new sponsor).
7:30 Alber-Dahlman Productions present “Birthday Party” with Uncle Bill Slater.
8:30 “Swing Into Golf” with Ernie Jones, sponsored by the Perry Blouse Company.
One-minute Weather for Sanka Coffee.
WBKB Channel 4, Chicago
7:30 “Cavalcade of Medicine.”
7:45 Film: Short subjects.
8:00 “Over Shoemaker’s Shoulder,” cartoon drawing show.
8:15 Jack Payne.
8:30 Milt Hopwood’s Sports Show.
9:00 Girls’ softball from Parichy stadium.
WPTZ Channel 3, Philadelphia
9:30 to 2:00 Test Chart.
2:15 Baseball from Shibe Park, Phillies vs. Cincinnati Reds, Claude Haring play-by-play, sponsored by ARCO and Philco.
7:50 NBC program.
8:00 “Pleased to Meet You,” interviews with celebrities visiting Philadelphia; Film.
8:30 “The Coo Coo Ranch,” Western musical featuring the Coo Coo Ranch Hands: Gene Andrews, Hank Buckley, Dottie Bates and Austin Raynes.
9:00 NBC Programming.
KSD-TV Channel 5, St. Louis
3:00 News and Views.
3:15 N.B.C. television newsreel.
3:25 Cartoons by Fitzpatrick of the Post-Dispatch.
3:40 Film.
4:00 Man on the Street.
4:30 Film.
8:00 Man on the Street.
8:20 N.B.C. television newsreel.
8:30 Sports Closeups, Harry Caray and Gabby Street, with wrestling holds demonstrated by Lou Thesz and Warren Bockwinkel, sponsored by Griesedieck Brothers Brewery.
8:50 Feature film.
W6XAO Channel 2, Los Angeles
9:30 a.m. Test Patterns and music.
10:00 “Queen For a Day.”
10:30-11:00 Test Patterns and Closing Announcement.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” Test Slides, Recorded Music.
4:00 Film Program for Television Dealers.
8:15 Baseball from Gilmore Field, Hollywood Stars vs. Seattle Rainiers.

Friday, June 6
WCBS-TV Channel 2, New York

8:15 Baseball at Ebbets Field, Dodgers vs. Chicago Cubs, play-by-play with Bob Edge, sponsored by Ford and Post cereals.
WNBT Channel 4, New York
1:00 “Swift Home Service Club” with Tex McCrary and Jinx Falkenberg, with Martha Logan in the Swift Test Kitchen.
1:30 Film Shorts.
2:20 Baseball at the Polo Grounds, N.Y. Giants vs. St. Louis Cardinals, play-by-play with Bob Stanton.
8:00 “Campus Hoopla” with Clair Bee, coach of the Long Island U. basketball team, sponsored by U.S. Rubber Co.
8:20 Tom Scott’s American Song.
8:45 “In Town Today,” Robert Fosaurier, Mayor of Deauville, Normandy, France, Interviewed on the Third Anniversary of the D-Day Landings.
9:00 “Gillette Cavalcade of Sports”: Boxing from Madison Square Garden, Tony Janiro vs. Jake LaMotta, middleweight, ten rounds. Time Signal sponsored by Benrus.
WABD Channel 5, New York
6:55 Fishing News, sponsored by Keystone Plating.
7:00 “Small Fry Club” with Bob Emery.
7:30 Film shorts.
8:00 “Doorway to Fame.”
8:30 Film Shorts.
8:45-11:00 Wrestling from Jamaica Arena.
One-minute Weather for Sanka Coffee.
WBKB Channel 5, Chicago
7:30 “Telechats,” sponsored by The Fair.
7:45 Short subjects.
8:00 “Telequizzicalls,” sponsored by Commonwealth Edison.
8:40 Drama: “The Gordons.”
9:00 Boxing at Madison Athletic club, sponsored by Keeley Beer.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
8:00 NBC programming.
8:20 “The Handy Man” with Jack Creamer.
9:00 NBC programming.
KSD-TV Channel 5, St. Louis
3:00 News and Views.
3:15 N.B.C. television newsreel.
3:25 Elizabeth Lynn, bridal consultant.
3:35 Film.
3:45 Man on the Street.
4:00 Film.
8:00 Film.
8:25 Wrestling matches at the Arena; Bill Longson-Whipper Billy Watson bout, sponsored by Hyde Park beer.
W6XAO Channel 2, Los Angeles
9:30 a.m. Test Patterns and music.
10:00 “Queen For a Day.”
10:30-10:45 Test Patterns and Closing Announcement.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” Test Slides, Recorded Music.
4:00 Film Program for Television Dealers.
8:15 Baseball from Gilmore Field, Hollywood Stars vs. Seattle Rainiers.
DETROIT.—Commercial television operation became a fact here for the first time Tuesday [3], with WWJ-TV (formerly WWDT) taking the air following several months of experimental operation. Station is operated by The Detroit News (WWJ). Operating schedule will be 2:30 to 5 p.m. and 7 to 9 p.m. Tuesday thru Saturdays.
Major program offerings will include home games of the Detroit Tigers, horse racing at the State Fairgrounds, and prize fights from Olympia Stadium, in addition to studio shows.
WWJ-TV goes on the air with 12 commercial sponsors, including a representative cross-section of major radio time-buyer groups. Included are one public utility, Detroit Edison Company; three automotive sponsors—Chevrolet, Ford-with time bought by the Ford dealers' organization rather than the company itself; U. S. Rubber; two department stores, J. L. Hudson Company and Sam's, Inc.; three appliance organizations; Grinnell Brothers Music Company, Hot 'n' Kold Shops, and the Norge division of Borg-Warner. List includes three other firms—Harry Suffrin, clothing house; the omnipresent Bulova Watch Company, and Goebel Brewing Company.
First commercial contract for the then unnamed station was signed by the Hudson store August 7, 1945.
Sponsor Interest
Strong interest by major local time buyers in commercial field, both sponsors and agencies, was indicated in television demonstrations by WWJ-TV, which held virtual open house all week. Commercial department is following up the situation closely, with likelihood of additional contracts shortly.
Weather hurt station programing the last two days, rain causing temporary halt of a baseball game on Thursday [5], with program switching to studios. Friday [7] the station transmitter developed trouble and was off air early in afternoon. Projected man-in-street show from Sam's Department Store was canceled because ration protection for cameras was not available, and film programs were used thruout.
Program department has shown considerable versatility in switching shows and filling in when such last-minute crises forced changes, altho station went off air for a half hour early Friday afternoon in lull. Television receiver sales were reported soaring this week, with RCA claiming 500 sets already installed and 3,000 orders on hand. (Billboard, June 14)


Saturday, June 7
WCBS-TV Channel 2, New York

1:50 Baseball at Ebbets Field, Dodgers vs. Chicago Cubs, play-by-play with Bob Edge, sponsored by Ford and Post cereals.
7:30 Madison Square Boys Club Rooftop Camp in Manhattan.
8:00 CBS Television News with Tom O’Connor.
8:15 Madison Square Boys Club Rooftop Camp continued.
WNBT Channel 4, New York
2:30 Baseball at the Polo Grounds, N.Y. Giants vs. St. Louis, play-by-play with Bob Stanton.
WBKB Channel 5, Chicago
8:00 Harness racing from Maywood, sponsored by Fox Brewing.
WPTZ Channel 3, Philadelphia
1:45 Baseball from Shibe Park, Phillies vs. Pittsburgh Pirates, Claude Haring play-by-play, sponsored by ARCO and Philco.
KSD-TV Channel 5, St. Louis
2:25 Baseball game at Sportsman’s Park, St. Louis Browns vs. New York Yankees, Ellis Veach and Ray Stockton announcing, sponsored by Purity Bakery.
8:00 Range Riders.
8:20 N.B.C. television newsreel.
8:30 Ballroom dancing.
8:50 Feature film.
KTLA Channel 5, Hollywood
2:00 to 4:00 National Boat Show, Bathing Beauty Contest, Nautical Fashion Show from Los Angeles Coliseum.
8:15 Baseball from Gilmore Field, Hollywood Stars vs. Seattle Rainiers.
National Boat Show
Reviewed Saturday (7), 2-4:30 p.m. Style—Direct pick-up of bathing beauty contest and nautical displays. Sustaining over KTLA (Paramount) Hollywood.
National Boat Show made ideal Saturday afternoon telefare. Well-suited to the leisurely mood of the day, KTLA gave viewers more than two hours of enjoyable looking and listening. Various types of pleasure and speed craft, mounted on trailers, rolled by the cameras. Feature of each were fully discussed by announcers Dick Lane and Dick Barth. In numerous instances, manufacturers were interviewed to tell about their boats. This gave laymen a well-grounded insight into the various technical aspects of each boat.
Latter half of seg was devoted to a bathing beauty contest and display of nautical fashions. Eye-easy girls in the latest beach wear were brought into full view. Dick Lane capably described the swim suits, supplying manufacturer's name, style, material. color as well as giving name of the wearer. Panning and dollying was carefully executed in both portions of the telecast.
Sign-off was cleverly handled, pairing the dual image of Paramount's test pattern and a shot of the lass who was crowned queen of the event. Lee Zhito. (Billboard, June 21)


Sunday, June 8
WCBS-TV Channel 2, New York

1:50 Baseball at Ebbets Field, Brooklyn Dodgers vs. Chicago Cubs, Bob Edge play-by-play, sponsored by Post cereals and Ford.
7:30 Film: “Last of the Mohicans,” part four of serial.
7:50 Film: “Once Upon a Time,” safety.
8:00 Textile Show, Grand Central Palace.
8:45 Film: “Easy Money.”
WNBT Channel 4
1:55 Baseball at the Polo Grounds, Giants vs. St. Louis Cardinals, Bob Stanton play-by-play.
8:00 “At Home With Tex and Jinx,” sponsored by Ipana/Minit-Rub.
8:20 “Party Line” with Bert Parks, sponsored by Ipana toothpaste and Ingram’s Shaving Cream, relayed to DuMont's WTTG Washington.
8:40 “Stars in Your Eyes,” variety with Donald Richards, John Sebastian, others.
WBKB Channel 5, Chicago
8:30 Midget Auto Races from Soldier Field.
WPTZ Channel 3, Philadelphia
1:15 Baseball from Shibe Park, Phillies vs. Pittsburgh Pirates, Claude Haring play-by-play, sponsored by ARCO and Philco.
8:00 NBC programming.
KSD Channel 5, St. Louis
8:00 News comment by Dr. Roland G. Usher, “The Income Tax Cut Bill.”
8:15 Film show.
8:30 Frank Eschen’s Municipal Opera Preview, guests new ballet mistress Virginia Johnson and Dan M. Eckley, modern dance director for the opera.
8:50 Film.
9:00 The Record Shop with Gil Newsome, featuring Jerry Murad’s Harmonicats.
9:10 Film show.
9:20 Amadee’s Cartoon Quiz.
KTLA Channel 5, Hollywood
1:30 Baseball Double Header at Gilmore Field, Hollywood vs. Seattle.
8:30 Cartoon Comedy.
8:40 “Shopping at Home” with Keith Hetherington and Harrise Brin. Presented by leading Los Angeles Stores.
8:55 Latest Paramount News Highlights.
9:00 Hits and Bits Variety Show. MCd by Dick Lane.
Bristol-Myers' "Party Line" teed off in its new spot on WNBT (NBC, N. Y.) to good results Sunday (8) night, giving NBC's Sunday night programming a hefty shot in the arm. Originally packaged by John Reed King, the show held down a similar time spot on WCBS-TV (CBS, N. Y.) until last month, when CBS shuttered its live studio programming.
Bert Parks, who took over the emcee spot after King bowed out, handled the show capably, getting a nice assist from tap dancer Mimi Walters. Stunts pulled were as innocuous as on most audience participation shows. This one differs, though, in that the home audience does the guessing via telephone. Commercials, integrated into the script, emerged unobtrusively. (Variety, June 11)


SEBASTIAN-RICHARDS SHOW
With John Sebastian, Donald Richards, Mata & Hari, guests
Director: Fred Coe
Set: Bob Wade
10 Mins.; Sun. (8), 9:15 p.m.
Sustaining
WNBT-NBC, N. Y.
This show, appropriately titled "Stars in Your Eyes" when first presented by WNBT June 1, represents just that. It's a showcase piece starring Don Richards, current male lead in the Broadway cast of "Finian's Rainbow," and harmonica virtuoso John Sebastian, which NBC is dangling hopefully in front of sponsors.
Richards and Sebastian emerge on the video screen as a couple of personable and affable young emcees with plenty of talent for a variety show. Format gives both a chance to show off their individual artistry and also includes a different guestar each week. On the night caught (8), the duo presented Mata and Hari, dance satirists.
Richards, forced to dub his lip movements with recordings because of the AFM's "no live music" ukase for tele, demonstrated excellent film potentialities, if his appearance on a video screen is any indication of how he'll look in pictures. He did a neat job on “Old Devil Moon,” which he's recorded with Ella Logan, but the abrupt ending of the song at the point on the platter where Miss Logan comes in for her solo, evidenced the difficulties the AFM's ban evokes for tele talent.
Sebastian limited his work to backgrounding Mata and Hari in their Hindu fakir routine. Ha showed top mastery of his instrument in a difficult assignment, giving the dancers as good music as they get from a full orchestra in their nitery work. Mata and Hari, with an able assist on trick camera work from director Fred Coe, were standout. Bob Wade's simple set fit the show adequately.
In all, it's a good bet for any sponsor. Stal. (Variety, June 11)


Monday, June 9
WCBS-TV Channel 2, New York

1:00 Baseball at Ebbets Field, Dodgers vs. Pittsburgh Pirates, play-by-play with Bob Edge, sponsored by Ford and Post cereals.
WNBT Channel 4, New York
8:00 Film: “Men of the Plains” with Rex Bell.
9:00 Esso Reporter, newsreel narrated by Paul Alley.
9:10 Feature Film: “A Night For Crime” with Glenda Farrell and Lyle Talbot (PRC, 1943).
WABD Channel 5, New York
6:54 Sports News, sponsored by Keystone Plating.
7:00 “Small Fry Club” hosted by Bob Emery, sponsored by American Pipe Cleaning.
7:30 “Write You Are” (debut).
8:00 Ken Farnsworth.
8:10 Film shorts.
8:30 It Happened on Fifth Avenue, preview of Allied Artists film opening tomorrow.
8:45 Boxing at Jamaica Arena, sponsored by Winston Television. [Note: newspapers don’t have results of any boxing from Jamaica that day.]
One-minute Weather for Sanka Coffee.
WBKB Channel 5, Chicago
8:15 Sidelights on Sports.
8:30 Wrestling from Midway arena, with Russ Davis, sponsored by Keeley Beer.
WPTZ Channel 3, Philadelphia
9:30 to 1:00 Test Chart.
1:15 Baseball from Shibe Park, Phillies vs. Pittsburgh Pirates, Claude Haring play-by-play, sponsored by ARCO and Philco.
8:00 NBC programming.
KSD Channel 5, St. Louis
3:00 News and Views.
3:15 Weather forecast.
3:16 Board of Education, Arthur Leutheusser, author and illustrator.
3:35 Film, "Fiddlin' Fun" (Van Beuren, 1934).
3:45 Man on the Street.
4:00 Films, "Let's See Chicago" and "No Time to Lose."
8:00 Film, "New York Calling!" (New York Central System, 1942).
8:25 Baseball from Sportsman’s Park, St. Louis Browns vs. Philadelphia Athletics, Ellis Veach and Ray Stockton announcing, sponsored by Purity Bakery.
KSD Channel 5, St. Louis
3:00 News and Views.
3:15 Film.
3:25 Board of Education program, physical education demonstration directed by Marie Hanss.
3:35 Film.
3:45 Man on the Street.
4:00 Film.
8:00 Film.
8:25 Baseball game at Sportsman’s Park, St. Louis Browns vs. Washington Senators, Ellis Veach and Ray Stockton announcing, sponsored by Purity Bakery.
W6XAO Channel 2, Los Angeles
6:30 Test patterns and music.
8:00 Film: “The Pup’s Picnic” (MGM/Harmon-Ising, 1936).
8:10 Film: “Dance Continental.”
8:13 Film: “Flying Feathers” (RKO-Pathe, 1938).
8:24 Film Feature.
9:30 Film: “Sweet and Lovely.”
9:33 Film: “Seward’s Folly.
9:43 Test patterns and music.
KTLA Channel 5, Hollywood
3.00 Tune-up time, slides, recorded music.
4:00 Film program television dealers.
8:30 Swim champions on parade, presented by the Pasadena Athletic club diving, lacing, water polo.
FIFTH AVENUE BALLET
With Valerie Bettis, Lucus Hoving, Betty Lind, Cherry Churchill, others Director: Paul Belanger Writers: Belanger, Jim McNaughton Sets: McNaughton
15 Mins.; Monday (9), 8:30 p.m.
ALLIED ARTISTS
WABD-DuMont, N. Y.
After months of negative programming efforts, WABD seems finally to have found a production outfit that knows how to make use of the station's spacious floor space. "Fifth Avenue Ballet," first production of the new Paul Belanger-Jim McNaughton package team that recently joined DuMont's staff after leaving CBS, was undoubtedly the most ambitious show yet staged at the station. With the exception of a few technical kinks in equipment, it was also probably the best.
Show marked the first time that a major motion picture outfit had used a live tele program ts plug a forthcoming picture, in this case Allied Artists' "It Happened on Fifth Avenue." Despite the American Federation of Musicians' ban on any musically-backgrounded film for tele, DuMont went off the deep end by using actual footage from the picture and viewers must have got a kick from seeing a modern picture with full production values, instead of the antiquated westerns usually found on tele screens. DuMont took the plunge on the assumption that it has no radio interests against which the AFM can retaliate. What the union might do with Allied Artists, however, is another question.
Show was up to the usual Belanger-McNaughton standards for ballet, comprising a skit in which the dancers lined up before a boxoffice to see "Fifth Avenue." Cameras then dissolved into the interior of the theatre, where the picture was flashed on the screen. Cameras then cut from the picture to the audience to show the latter's reactions, with the novel theme constituting a standout commercial. Featured dancers Valerie Bettis, Lucus Hoving and Betty Lind were excellent, especially with the help given them by the trick camera manipulations of Belanger.
McNaughton's two sets were tailored neatly to the script, evidencing that he's still the top designer in tele Show's chief mistake lay in the presentation of model Cherry Churchill, selected by Allied prexy Steve Broidy as "Miss Fifth Avenue," in the closing plug. Evidently nervous before the cameras, the gal almost caricatured her lines about the laughter and sparkling gaiety the picture presented. Stal. (Variety, June 11)


Swim Champions on Parade
Reviewed Monday (9), 8:30-10:30 p.m. Style—Direct remote pick-up of swimming and diving tourney. Sustaining over KTLA, Paramount), Hollywood.
In taking its cameras to Pasadena for this pre-Olympic games water test, KTLA aded [sic] another facet to its already well-rounded sports coverage. Event included fancy diving, swimming races, water polo and comedy diving.
Scanning presented its problems. Lensers had to be on their toes for split second panning to keep a diver in frame. Water, sparkling under the house lights, held another headache. Both problems were not only solved but converted into advantages. Cameramen followed the divers from board to water with clean-cut precision, never once losing their subject. Cutting down on light intensity leveled off the water's highlights but retained sufficient sparkle to give the picture a realistic quality.
Ken Barton(announcer at indie station KWKW) enhanced the seg's enjoyment by expertly calling the dives, strokes, etc., and generally explaining various elements of the water sports generally unknown to the public. Too often, sports gabbers take it for granted that their audiences are aware of technical points of a sport and thereby leave the greater majority of their listeners in the dark as to what's really going on. Barton explained the scoring system used by the judges, how water polo is played, went into detail on the five classes of swimming races, etc. In his descriptions he carefully dodged duplicating what was obvious to the viewer. Lee Zhito. (Billboard, June 21)


A NEW television division, with production already underway, was announced last week by Jerry Fairbanks, head of Jerry Fairbanks Inc., moving picture productions. Mr. Fairbanks is an Academy Award winner and producer of Paramount short subjects and commercial films.
Using his regular movie equipment and studio facilities, Mr. Fairbanks plans two regular releases, a detective-mystery series and a situation comedy series, with the first films scheduled for delivery to stations and advertisers in the fall.
Citing the CBS withdrawal from live studio production, Mr. Fairbanks had this comment: "Many station operators and television program directors are backing away from the high costs and unsatisfactory results of live dramatic shows. . . Television operators are convinced they will be serving their tele-viewers better if they invest in remote pick-ups and Hollywood-drama films produced exclusively for the new entertainment medium." (Broadcasting, July 9)


Tuesday, June 10
WCBS-TV Channel 2, New York

1:00 Baseball at Ebbets Field, Dodgers vs. Cincinnati Reds (double-header), play-by-play with Bob Edge, sponsored by Ford and Post cereals.
WNBT Channel 4, New York
8:00 Film shorts. 8:35 Baseball at the Polo Grounds, N.Y. Giants vs. Pittsburgh Pirates, play-by-play with Bob Stanton.
WABD Channel 5, New York City
6:54 Sports News, sponsored by Keystone Plating.
7:00 “Movies for Small Fry” hosted by Bob Emery.
7:30 “Cash and Carry” with Dennis James.
8:00 Western Feature Film, sponsored by Chevrolet, relayed to WTTG.
9:30 “Serving Through Science,” sponsored by U.S. Rubber, relayed to WTTG.
One-minute Weather for Sanka Coffee.
WBKB Channel 5, Chicago
7:30 The Chicago Tribune Centennial Celebration.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
8:30 Baseball from Shibe Park, Phillies vs. St. Louis Cardinals, Claude Haring play-by-play, sponsored by ARCO and Philco.
W6XAO Channel 2, Los Angeles
9:30-10:00 a.m. Test patterns and music."
10:00 Safety film, “More Dangerous Than Dynamite” with cartoon flames (Panorama, 1941).
10:10 Film, “Buffet Time.”
10:30 Test Patterns and closing.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” Test Slides and music.
4:00 Film program for television dealers.
4:30 “Your Town—Los Angeles Presents.”
8:00 “Tune Up Time,” Test Slides and music.
8:30 Boxing from the Olympic Auditorium, Tommy Garland vs. Tiger Sheppard.
Tribune Centennial Show
Reviewed Tuesday (10),7:30-10:15 p.m. Sustaining over WBKB, Chicago.
With one show, its three-hour-long coverage of 'The Chicago Tribune's Centennial Celebration, WBKB proved that it could handle jest about any type of special event, no matter how difficult, and make the overall results better than movie newsreel coverage.
The Tribune show, which drew more than 300,000 Chicagoans to the shore of Lake Michigan, was a massive spectacle with everything but a battle between Colonel McCormick and Marshall Field. There were army and navy bombers and pursuits (including jet jobs); speed boats and top outdoor aerial acts, and fireworks. Thruout most of this, WBKB cameras were able to get each point of important action, as well as sidelights that ordinarily would be edited from newsreel coverage but in this case added to the show. In the latter category were shots of a boat racer being pulled out of the water, various close-ups of crowds and the unexpected plunging into the lake of a couple of drunks.
Most remarkable was that WBKB covered this with only two cameras. shooting from the shore line across the lagoon to Northerly island, where most of the performances were located. Most of the time 24 and 17-inch lenses were used to bring in close-ups from across the wide lagoon. Remarkable, too, was the fact that image orthicons picked up pictures when the lake front was practically dark.
During the telecasting of the high acts, which included Selden, "the Stratosphere Man," P.J. Ringens, Aida, the Hollywood Sky Rockets and others, some of the few faults were noticeable. Principal fault was not presenting a picture that gave indication of height at which acts were performing. Once in a while wide angle shots that took in rigging and thus showed performers' height from the ground were used, but most were close-ups that gave a good picture of the performer but did not impart the thrill of the act.
The fireworks show spanned close to a mile along the lake front and presented a thrilling video picture. By stopping down lenses, burns of camera tubes were prevented, but still pictures of Tribune comics, famous battles and other historical scenes and personages were clearly discernable.
Live music seeped thru by accident and created a rare situation of Petrillo's ban on music for television temporarily broken. Needless to say, the addition of live music improved the show and proved that television will be a much better program medium when Petrillo relents. Cy Wagner. (Billboard, June 21)


Washington, June 10.—After a couple of false starts, NBC's Washington video station WNBW will officially take to the ether here June 27, program manager John Gaunt revealed last week.
WNBW, according to Gaunt, will be on the air four nights and two afternoons a week during the first six months of operation. A mobile television unit for remote pickups is scheduled to be in service during July, arid the film studio by August 1. Studio type productions will start around September 1.
During its initial stages. Gaunt expects to rely heavily on net shows out of NBC's WNBT, N. Y. Right now, NBC has use of the A. T. & T. cable link from N. Y. to Washington Fridays, Sundays and most Mondays . . . or enough to receive six to nine hours of programs from New York each week.
The Junior League of Washington has signed up to produce one afternoon kiddies' show a week, featuring marionette shows, handicraft work, guessing games and musical charades. WNBW will also telecast a weekly newsreel. (Variety, June 11)


Hollywood, June 10.—Tonight (10) nominations will be held for new officers of the Academy of Television Arts and Sciences at the Academy's regular monthly meeting. The six-month terms of incumbents are up in July so elections will probably be held July 8, date of regular monthly meeting held second Tuesday of each month. Edgar Bergen, president, has stated that he will not seek reelection.
The meeting will be addressed by Steven R. Sparks, formerly with BBC, and Charles Korn will make a report on recent audience surveys. (Variety, June 11)


Wednesday, June 11
WCBS-TV Channel 2, New York

1:50 Baseball at Ebbets Field, Dodgers vs. Cincinnati Reds, play-by-play with Bob Edge, sponsored by Ford and Post cereals.
WNBT Channel 4, New York
2:20 Baseball at the Polo Grounds, N.Y. Giants vs. Pittsburgh Pirates, play-by-play with Bob Stanton.
7:30 “Kraft Television Theatre.” Drama: “There’s Always Juliet,” sponsored by MacLaren’s Imperial Cheese.
8:30 “In the Kelvinator Kitchen” with Alma Kitchell. Relayed to WTTG (DuMont) Washington.
WABD Channel 5, New York
6:55 Sports News, sponsored by Keystone Plating.
7:00 “Small Fry Club” with Bob Emery.
7:30 Film Shorts.
8:00 “Wanamaker Presents: The London Show.”
8:30 Film shorts.
8:35 “Sports Names to Remember,” sponsored by Mouquin Wine.
8:45 Professional Boxing at Jamaica Arena, Gino Buonvino vs. George Bensik, sponsored by American Stores.
One-minute Weather for Sanka Coffee.
WBKB Channel 5, Chicago
7:30 Frank Wood, Private Detective.
8:00 “The Lights Go Out.”
8:15 Film short subjects.
8:30 Wrestling from Rainbo arena, with Russ Davis, sponsored by Keeley Beer.
WPTZ Channel 3, Philadelphia
8:30 to 2:00 Test Chart.
2:15 Baseball from Shibe Park, Phillies vs. St. Louis Cardinals, Claude Haring play-by-play, sponsored by ARCO and Philco.
8:00 Film.
8:30 NBC programming.
9:00 Film.
W6XAO Channel 2, Los Angeles
9:30 a.m. Test Patterns and music.
10:00 “Queen For a Day.”
10:30-10:45 Test Patterns and Closing Announcement.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” Test Slides and music.
4:00 Film program for television dealers.
8:30 Wrestling from the Olympic Auditorium.

Thursday, June 12
WCBS-TV Channel 2, New York

8:00 CBS Television News with Douglas Edwards, with guest William G. Stratton, sponsored by Gulf.
8:15 Documentary Film: “Power and the Land,” electrification of America’s rural land in the middle west.
8:35 “Fashion Fair” at Madison Square Garden.
WNBT Channel 4, New York
7:50 Television Newsreel.
8:00 “Juvenile Jury” with Jack Barry, sponsored by Gaines Dog Food.
8:30 “The Wife Saver” with Allen Prescott, sponsored by General Foods.
9:00 “You Are an Artist” with John Gnagy, sponsored by Gulf Oil.
WABD Channel 5, New York
6:54 Sports News, sponsored by Keystone Plating.
7:00 “Small Fry Club” with Bob Emery, sponsored by Fisher Baking.
7:30 Alber-Dahlman Productions present “Birthday Party” with Uncle Bill Slater.
8:00 “Swing Into Golf” with Ernie Jones, sponsored by the Perry Blouse Company.
8:15 Film: “Isle of Destiny” with William Gargan, June Ford (Fine Arts, 1939).
One-minute Weather for Sanka Coffee.
WBKB Channel 4, Chicago
7:30 Jack Payne.
7:45 Film: Short subjects.
8:00 “Over Shoemaker’s Shoulder,” cartoon drawing show.
8:10 Film: Short subjects.
8:30 Milt Hopwood’s Sports Show.
9:00 Girls’ softball from Parichy stadium.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:50 NBC program.
8:00 “Pleased to Meet You,” interviews with celebrities visiting Philadelphia; Film.
8:30 “The Coo Coo Ranch,” Western musical.
9:00 NBC Programming.
2:00 47th National Open Golf Tournament from St. Louis Country Club. (Opening rounds).
8:00 Man on the Street.
8:30 NBC television newsreel.
8:40 Interviews and demonstrations, stars of National Open Golf Tournament.
9:00 Film.
9:10 "Operation Recreation," St. Louis district corps of engineers.
9:25 Film.
W6XAO Channel 2, Los Angeles
9:30 a.m. Test Patterns and music.
10:00 Film.
10:22 Test Patterns and Closing Announcement.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” Test Slides and music.
4:00 Film program for television dealers.
8:15 Baseball at Gilmore Field, Hollywood Stars vs. Los Angeles Angels.

Friday, June 13
WNBT Channel 4, New York

1:00 “Swift Home Service Club” with Tex McCrary and Jinx Falkenberg, with Martha Logan in the Swift Test Kitchen.
1:30 Film Shorts.
8:00 “Campus Hoopla” with Clair Bee, coach of the Long Island U. basketball team, sponsored by U.S. Rubber Co.
8:20 “The World in Your Home,” sponsored by RCA.
8:32 “Gillette Cavalcade of Sports”: Boxing from Madison Square Garden, Charley Fusari vs. Tony Pellone, middleweight, ten rounds.
Time Signal sponsored by Benrus.
WABD Channel 5, New York
6:55 Fishing News, sponsored by Keystone Plating.
7:00 “Small Fry Club” with Bob Emery.
7:30 Film shorts.
8:00 “Doorway to Fame.”
8:30 “Sports Names to Remember,” sponsored by Mouquin Wine.
8:40 Baseball at Yankee Stadium, Yankees vs. St. Louis Browns, play-by-play with Bill Slater. Pre- and Post-Game spots for Pepsi-Cola.
One-minute Weather for Sanka Coffee.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs Philadelphia Phillies, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
7:30 “Telechats,” sponsored by The Fair.
7:45 Short subjects.
8:00 “Telequizzicalls,” sponsored by Commonwealth Edison.
8:15 Northwestern Play.
8:45 Gold with Bill Gordon.
9:00 Boxing at Madison Athletic club, Andy Balafas, vs. Joe Smith, welterweight, five rounds, sponsored by Keeley Beer.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
8:00 NBC programming.
8:20 “The Handy Man” with Jack Creamer.
9:00 NBC programming.
KSD Channel 5, St. Louis
3:00 News and Views.
3:15 NBC Television Newsreel.
3:25 "Songs of Friendship" Children's Theater.
3:35 Film.
3:45 Man on the Street.
4:00 Film.
8:00 NBC Television Newsreel.
8:10 Baseball Closeups with Harry Caray and Gabby Street, sponsored by Griesedieck Brothers Brewery.
8:25 Baseball at Sportsman’s Park, Cardinals vs. Los Angeles Dodgers, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakery.
W6XAO Channel 2, Los Angeles
9:30 a.m. Test Patterns and music.
10:00 Film.
10:25 Test Patterns and Closing Announcement.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” Test Slides and music.
4:00 Film program for television dealers.
8:15 Baseball at Gilmore Field, Hollywood Stars vs. Los Angeles Angels.

Saturday, June 14
WCBS-TV Channel 2, New York

1:00 Dwyer Stakes from the Aqueduct Racetrack, 30th running, a mile-and-a-quarter for three-year-olds, with $50,000 added. Alfred Gwynne Vanderbilt, caller.
8:00 CBS Television News with Tom O’Connor.
8:15 The Story of Our Flag.
8:35 Feature Film.
WABD Channel 5, New York
1:45 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:50 Baseball at Yankee Stadium, Yankees vs. St. Louis Browns (double-header), play-by-play with Bill Slater.
Pre- and Post-Game spots from Pepsi-Cola.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs Philadelphia Phillies, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
8:00 Harness racing from Maywood, sponsored by Fox Brewing.
WPTZ Channel 3, Philadelphia
1:45 Baseball at Shibe Park, Athletics vs. Cleveland Indians, Claude Haring play-by-play, sponsored by ARCO and Philco.
KSD Channel 5, St. Louis
3:00 Forty-seventh National Open Golf Tournament from St. Louis Country Club. (Closing rounds.)
8:00 NBC television newsreel.
8:10 Film.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time” (test patterns and recorded music).
4:00 Film program for television dealers.
8:00 “Tune Up Time” (test patterns and recorded music).
8:15 Baseball at Gilmore Field, Hollywood Stars vs. Los Angeles Angels.