Third TV for Philly

Third station. Two birthdays.

1948 is when venerable WCAU got into the television business, becoming Philadelphia’s third TV station. But while it began programming on March 1st, and even relayed network offerings, the station didn’t formally open until May 3rd.

WCAU was one of the 16 original affiliates when CBS radio signed on in 1927. The network was interested in television during the mechanical era ending in 1933 and then again after NBC made a lot of noise with electronic television in 1939 when it launched programming on W2XBS during the New York World’s Fair.

The FCC received an application on September 12, 1939 from WCAU to construct a television station. On June 18, 1940, the Commission announced new TV regulations and noted WCAU had applied to operate on Channel 5. A new application was filed Dec. 26, 1941 for a commercial station (previously W3XAU) on Channel 5.

The company expected to begin operations in early 1942. By July, the FCC denied permission for another delay but ordered another hearing. We don’t hear anything about the proposed station until September 1945, when WCAU asked for permission to change to Channel 6. That was approved on the 25th. The Camden Courier-Post reported on October 29:

TELEVISION CENTER TO BE BUILT BY WCAU
Roof of First in U. S. Will Be Used as Helicopter Field
Plans for the first radio and television centre to the erected in this country exclusively for television and sound broadcasting, complete even to a specially constructed landing field on the roof for helicopters which will be used for television broadcasting from outside points, was announced yesterday [28] by WCAU. Costing $2,000,000, the centre is expected to be completed in December, 1947.
The building plot will be on the site of the old Baldwin Locomotive Works, Philadelphia. Albert M. Greenfield acted as agent. The lot contains 81,765 square feet and the entire block of Broad, Spring Garden, Fifteenth and Buttonwood streets with the main building of the centre a four-story modern fireproof structure, 252 feet on Spring Garden street and 207 feet on Broad street, faced with limestone and stainless steel.
Tower to Be Erected
Piercing the city's skyline will be a television and FM tower extending 612 feet above ground level, more than 72 feet above the famed William Penn statue atop city hall. The tower will also serve for television relay pickups from other cities.
The main floor will have two showrooms, one on the corner of Broad and Spring Garden streets and one on Broad and Buttonwood streets, also a 500-seat auditorium for both sound and television broadcasting. The seating will be horseshoe style, with two stages that will be raised and lowered by hydraulic pressure, one directly in front of the other.
The first stage will be located in the centre of the horseshoe. Both stages can he raised independently and enable television cameras to move all around it so that the action on the stage, as well as the audience, can be televisioned. The stage directly in back can also he raised independently and join the forward stage for larger set-tings when necessary.
Soundproof Partition
There will also be a large television studio which will permit the erection of several sets at one time so that action can be swung from one camera to another. This studio will have a soundproof collapsible partition so that it can be divided into two sections if necessary.
Also included are rehearsal studios for television, film projection rooms, dressing rooms, carpenter shop, scenery painting shop, property storage space and television control room.
The other part of the building will contain seven broadcasting studios, administrative offices, emplayes [sic] and artists' lounges, music library and news room.
All studios will have the latest development in acoustics with a combination of polycylindrical construction and adjustable vanes. This will enable any acoustical effect to be regulated to the size of the group in the studios.
Plan Color Broadcasts
WCAU officials expect that when the new centre is completed, all television broadcasts will be in color and that, with the addition of television and FM, approximately 150 additional employes will be required.
The present ten-story WCAU building on Chestnut street, erected in 1931 as the first building in the country built exclusively for broadcasting, will he abandoned and all facilities moved to the new building. George Daub, of Philiadelphia [sic], is the architect for the new centre. It will be constructed by the Frank J. Larkin Construction Company.

But then NAB Reports of May 6, 1946 the FCC had granted WCAU permission to dismiss its television application. The Camden Post-Courier, two days later, explained it was because CBS was developing colour.

Color television, in the opinion of many experts, has by-passed black-and-white television while the latter was retarded from full development during the war. In fact, WCAU already has withdrawn its application to FCC for low frequency black-and-white television station and will ask, instead, for a permit to build an ultra high frequency station for color and improved black-and-white visual broadcasts.

Things get a little confusing. On Dec. 1, 1947, the Philadelphia Bulletin took over WCAU radio from the Philadelphia Record, which had bought the company the previous year. It already owned William Penn Broadcasting, which had a license for WPEN-TV. It changed the call letters of that to WCAU-TV.

Here’s how things looked according to Broadcasting magazine of Jan. 5, 1948:

WCAU-TV WILL BEGIN TESTING ON JAN. 15
WCAU-TV Philadelphia is slated to go on air with its first test patterns about Jan. 15, according to Dr. Leon Levy, president and general manager. Owned by Evening Bulletin, the station is on Channel 10.
Tower will be the highest structure in Philadelphia when it is completed.
It will be 737 feet above the street, a 256-foot tower atop the 481-foot Philadelphia Saving Fund Building. Most of the girders and the transmitter have been raised to the roof by ingenious use of freight elevators, although some of the larger girders have been lifted by block and tackle. One of the most ticklish jobs foreseen by the riggers is the raising of the two one-ton pylons used for FM to the top of the tower.
The project was planned and is supervised by Robin D. Compton, who participated in the planning and construction of NBC television and FM facilities in the Empire State Building in 1935 in cooperation with Maj. Edwin H. Armstrong. Mr. Compton has been with The Bulletin since May 1945.
When WCAU begins operating its TV station, it will be the third Philadelphia video outlet. Already functioning in that city are WPTZ and WFIL-TV.

Ah, there was another delay, as reported a week later by Broadcasting.

Work Rushed on WCAU TV Operation; Station to Start Test Patterns Soon
DESPITE the handicap of bad weather, construction of The Bulletin's WCAU television tower in Philadelphia is being rushed and the station hopes to be on the air with test patterns this week or next. It will be the third video station in operation in Philadelphia. Its official description will be Bulletin-WCAU-TV.
Workmen putting up the tower on the Philadelphia Saving Fund Bldg. have had to face snow, sleet and bitter cold atop the 481-ft. office building. With the added 256-foot height of the tower, the structure will be the highest in the Philadelphia area—737 feet.
When initial equipment is all acquired and television studios in the WCAU building completed, The Bulletin will have spent about $750,000 to place the video operation on the air, according to G. Bennett Larson, vice president of WCAU Inc. and director of television. Studios, now being pushed to completion, are expected to be the last word in efficiency and appearance. Equipment is RCA-built.
The high altitude tower is expected to cast a video beam for a radius of more than 50 miles in Channel 10, first high-frequency, high-power channel in the Philadelphia area. The tower also will beam FM and facsimile broadcasts.
Opening program material will be largely network and the station intends to move slowly in building its own shows, Mr. Larson said. Mr. Larson will be in charge of the television operation but answerable to Dr. Leon Levy, president of WCAU Inc. Under him will be Roy Meredith, who will be in charge of films and mobile unit events. Mr. Meredith was formerly production manager at WPEN's projected television operation and formerly with NBC. He is also a moving picture engineer.
In charge of the technical aspects of the television operation is Robin Compton. Working under John G. Leitch, WCAU technical director, he has been supervising construction and engineering of the TV operation. He participated in the planning and construction of NBC television and FM facilities in the Empire State Bldg., New York, in 1935.
Among other members of the staff are Don McKay, formerly with Farnsworth and NBC, who will be producer; Len Vallenta, free lance actor and announcer, who has been with WPEN Philadelphia and WPTZ Philadelphia, also a producer, and Bob Heintz, formerly of NBC, a cameraman.
The two video outlets already in operation in Philadelphia are the Philco station, WPTZ, and The Philadelphia Inquirer station, WFIL-TV.

Broadcasting, Feb. 2nd:

WCAU-TV NOW SLATED TO TAKE AIR FEB. 18
LATEST TARGET DATE for start of telecasting by WCAU-TV Philadelphia is Feb. 16. Cold weather has put the opening back about a month, according to station officials.
Iron workers putting up the 737-foot-high pinnacle and transmitter tower atop the Philadelphia Saving Fund Bldg. have had to stop operators many times because of snow and the bitter weather, it was explained.
WCAU has set up a pair of 200-power field glasses at various busy sections throughout the city—so spectators may have a free look at the workmen clinging to their lofty perches. Reprints of a story in The Evening Bulletin, newspaper owner of the station, telling about the tower, are given away to passersby who are attracted to the field glasses by 3 x 5 signs.
Present plans call for the station to start its telecasts with network shows only. First local show is not expected to be ready until sometime in March. Studios, being constructed in the WCAU building, are being rushed to completion but will not be ready in time for the kick-off telecasts.

Broadcasting, Feb. 16th:

WEATHER AGAIN STOPS WCAU-TV's LAUNCHING
FOR THE THIRD TIME bad weather has postponed the start of telecasting over WCAU-TV Philadelphia, The Philadelphia Bulletin video station, which was scheduled to begin operations today (Feb. 16). The new target date is Feb. 23—next Monday.
Decision to postpone the opening was made Wednesday morning when snow flurries caused iron workers atop the Philadelphia Saving Fund Bldg., where the WCAU-TV antenna is being erected, to come down. Snow and bitter cold had caused a previous postponement of station's opening date.

Finally, an Associated Press story announced on March 1 the Bulletin’s station began operation that day. But Broadcasting of March 8 said there were problems:

Test Patterns Underway
WCAU-TV, the Philadelphia Bulletin's new television station, went on the air with its initial test pattern on Channel 10 on March l and carried its first CBS network show on a "sneak preview" basis on March 3. Actual operations, including showing of local programs, is not expected to be fully under way until April.
The WCAU-TV test pattern created interest and a stir. The interest was evidenced by engineers who admired the clarity of the pattern. The stir was created by the fact that the pattern interfered with reception of WFIL-TV, which is on Channel 6.
The interference resulted in double images impinging on the screens of some television receivers [ones made by RCA]. Word was hastily put out thatthe interference was notcausedby disorders in stationequipmentand set owners were assured service engineers would adjust their receivers as quickly as possible. Meanwhile WCAU-TV decided to curtail its test pattern period to an 8:30 to 7:30 period, instead of from the planned 9 to 9 period, in order not to interfere with WFIL-TV.
The station will have a visual power of 25 kw with an aural power of 26.4 kw.
Construction of the WCAU-TV tower and transmission facilities were harried by inclement weather.
The tower is 737-feet high, 257 feet atop the Philadelphia Saving Fund Building. Work is currently being pushed on the WCAU-TV studios, which station hopes will be ready for use sometime in April. John Dearing, RCA service company engineer, who ran the final tests for WCAU-TV prior to the station's goingon the air, disclosed that the installation was one of the finest he had checked to date and that the transmitter and the antenna were the most efficient he had seen.
Set owners from such distant points from Philadelphia as Metuchen, N. J., only 20 air miles from New York, the Oranges in New Jersey, Cape May Court House on the Atlantic in southern-most New Jersey, Pottstown and Reading, Pa., and Wilmington, Del., have reported that they are receiving strong pictures of the test pattern.
Spots Sold Out
ALTHOUGH only on the air with test pattern one day, and with programs officially still three weeks away, WCAU-TV Philadelphia, the Philadelphia Bulletin's new television station, finds itself sold outof spots. WCAU-TV, which began operating on Channel 10 (192-198 mc) on Monday, March 1, reported that it had so many spot requests by Tuesday that it will be completely sold out for the initial days of programming.

Despite two competitors, Television Digest of March 6 announced it was carrying whatever CBS programming was available and "Initial local accounts include Studebaker, Bulova, Wilf (rugs, appliances), Heinel Motors, Evervess." The station formally signed an affiliation agreement on March 25.

A ban on live music on television by members of the American Federation of Musicians was lifted by union strongman Caesar Petrillo in March 1948 and that resulted in a race between CBS and NBC to bring viewers the first live symphony orchestra telecast. CBS was the winner, with WCBS-TV and WCAU-TV airing Eugene Ormandy and the Philadelphia Symphony on March 20 from 5 to 6 p.m. The broadcast was introduced from New York by CBS chairman Bill Paley, then the switch was made to Philadelphia for the concert (NBC broadcast Arturo Toscanini 90 minutes later). Paul Ackerman’s review in the March 27, 1948 edition of Billboard read, in part:

Pick-up of the Philadelphia Orchestra from the Academy of Music in Philadelphia, where WCAU-TV originated the program, proved excellent video fare despite some obvious production weaknesses. Most noticeable among the latter were the long shots, which were without exception blurred and fuzzy. As the one-hour program progressed, however, the cameras concentrated increasingly on close-ups of Ormandy and middle shots in which various sections of the orchestra could be seen at work. The Ormandy close-ups were excellent—revealing the maestro's luminous face and mobile features in a manner rarely seen by an audience in a concert hall. Ormandy was even seen to place what seemed to be a cough drop into his mouth during the rigors of his performance.
During the telecast of the overture to The Freischutz there was a small amount of initial pick-up trouble resulting in complete loss of the image for a brief time. Once the program got under way, however, no such pick-up difficulty occurred, and by the time Ormandy was conducting the Rachmaninoff's Symphony No. 1, the WCAU-TV cameras had solved a lot of their initial uncertainty and were delivering a better visual job.

WCAU’s test period didn’t go without other troubles. Two stories from Variety, March 31:

UNION TANGLE STYMIES PHILLY TV OPERA SHOW
Philadelphia. March 30. Caught in the middle of an eleventh-hour jurisdictional dispute between unions involved, WCAU-TV this afternoon (Tues.) was forced to call off plans to televise the American Opera Co.'s production of "The Bartered Bride" tonight at the Academy of Music.
Station had cleared pickup with the opera company and with the American Federation of Musicians, but at the last minute the Academy stagehands, members of IATSE (AFL), refused to work with WCAU-TV's tele crews, who are members of the American Communications Assn. (CIO) and IBEW (AFL). Joseph Douglas, business manager of Local B, IATSE, said the only conditions under which the stagehands would work was for the station to substitute AFL technicians. Station pointed out that its contract with the ACA prevented this.
Referred by Douglas to J. B. Bassen, international IATSE rep in New York, WCAU-TV execs sought in vain to reach him today, finally gave up and cancelled the telecast.

SNEAK-PREVIEW OF NEW FEATURE ON TV KAYOED
Plans of Screen Plays execs to sneak-preview Henry Morgan's starrer, "So This Is New York," on television have been discreetly shelved following murmurs of opposition from exhib groups. Indie production outfit had the video stunt all set with WCAU-TV in Philadelphia, but decided not to go out on a limb with their first pic.
Film is slated for release by United Artists May 1. Tight situation among the Broadway showcases currently will result in the pic preeming outside of N. Y., probably Chicago, despite the title.

Broadcasting reported the four-station CBS television network began carrying Tonight on Broadway, which showed scenes from plays and interviewed their creators. The idea was to tempt people to go to the Great White Way. The first weekly broadcast was April 6 from 7 to 7:30 p.m., with “Mr. Roberts” the first production, starring Henry Fonda. Perhaps there were stop-motion cigarettes as well, since the programme was bankrolled by American Tobacco to push Lucky Strikes (with Equity working out a reduced scale for actors).

The station’s daily schedule began appearing in newspapers April 10.

Show Business, the first commercial studio programme, debuted April 12 under sponsorship of Lou Brock Studebaker. It ran 15 minutes. (Variety, Apr. 21). Gillette signed to run the Kentucky Derby, the Preakness and Belmont Stakes on three CBS TV stations, with the Derby aired on film a day later (May 1) because Churchill Downs didn’t have transmission facilities. (New York Herald-Tribune, Apr. 18). WCAU-TV and WPTZ agreed to divide baseball broadcasts from Shibe Park, with WCAU-TV picking up Wednesday, Thursday and Friday night games for three sponsors on a rotational basis. (Variety, Apr. 28)

Variety of May 12 reviewed one test programme.

CAREER FORUM
With Ralph B. Austrian
Producer-Narrator: Norris West
30 Mins.; Thurs., 5 p.m.
Sustaining
WCAU-TV, Philly
This is the first time that the "Career Forum," which has had a long run as a public service feature on WCAU's AM circuit, has been televised and the result, as this type of program goes, is satisfactory. Televising this particular show was apropos since the subject under discussion was television and the speaker was Ralph B. Austrian, vice-prexy in charge of television for Foote, Cone & Belding agency.
After a brief survey of prospects of careers in video, Austrian opened up for questions with the quizzers a group of highschool kids. Earnestness of youngsters as they probed into the question under discussion was the added fillip which video brought to the show, which was being simultaneously broadcast over AM by WCAU. Shal.

The “test” phase was about to end. Several stories:

WCAU-TV Preems Officially May 23.
PHILADELPHIA, May 8.—WCAU-TV, Evening Bulletin's video outlet, late in getting its studios in shape, will mark its official opening May 23. The station is on the video lanes already, with scattered local film pick-ups and depending almost entirely on the Columbia Broadcasting System tele feeds. To mark the official opener, The Bulletin will publish a special edition that day.
While there are reports that the special edition will give space to the other two tele stations in town, The Philadelphia Inquirer, which operates WFIL-TV, is taking no chances. The Inquirer is putting out its own special television edition May 16. (Billboard, May 15)

Philly's WCAU to Tee Off Regular Program Sked With 11 Hours' Airing
Philadelphia, May 18.
WCAU-TV tees off its regular program schedule next Sunday (23) with 11 solid hours of telecasting. The next day, Monday, the outlet, Philly's link in the CBS video skein, gets down to regular operation with a 28-hour week minimum operation.
The opening day celebration gets going at 11:25 a.m., with airing of an introductory show, which will be followed by the telecasting of the Horn and Hardart's "Children's Show," which has been on the air on WCAU's outlet for the past 24 years.
WCAU-TV will also carry the baseball game between the Phils and the St. Louis Cards, regularly carried over WPTZ. Philco's outlet. WCAU-TV shares the telecasting of the night games. Fifteen minutes of clips from "The Paradine Case" and a special CBS "Salute show" will wrap up the opening day ceremonies, with speeches by station and city officials. (Variety, May 19)

In observance of the inauguration Sunday of a regular program service by WCAU-TV, the Philadelphia affiliate of CBS, the television network will carry a full-hour "Open House" from its New York studios, beginning at 9 P. M. Frank Stanton, CBS president, with discuss the relationship of the network to the television station in the course of the salute.
Gil Fates will be master of ceremonies of the program, entertainment for which will include Ed Sullivan in a revue with Hollace Shaw. vocalist, and Bob Evans, ventriloquist. Among those also to perform are Shaye Cogan and Johnny Desmond. singers; the Tony Mottola Trio, Romo Vincent, comedian, and Howard Smith's orchestra. (New York Times, May 20)

Here’s what Broadcasting of May 24 said, in part, about the “change” in status.

WCAU-TV STARTS
Fanfare of Publicity Marks Launching
A BOMBARDMENT of advertising, publicity and promotion preceded the start of regular commercial television programs over WCAU-TV Philadelphia yesterday (May 23). The opening itself was marked by 11 hours of telecasting and by important announcements concerning the station's operations. Station is on Channel 10 (192-198 mc).
The all-out buildup to make the Philadelphia area conscious of the existence of the new station was climaxed by a special 24-page television supplement in the Sunday (May 23) issue of The Evening Bulletin, which owns the station.
The promotional campaign was opened last Monday (May 17) when The Bulletin ran a front-page, two-column box announcing the supplement and telling of WCAU-TV's starting regular programs. The station itself ran three one-column boxes, six two-column by 112 line ads in The Bulletin all through the week. It took a full-page in The Bulletin of Sunday, May 23.
Other WCAU-TV build-up efforts:
Mentions of start of the station on "Bulletin" flashcasts at three of the city's busiest street corners and on the Click Cafe flashcast outside the nightery.
Announcements on WPTZ and WFIL-TV, Philadelphia's other television stations.
Use of WCAU's AM facilities to call attention to its TV opening.
Special movie trailers in four downtown theaters and 16 key suburban locations.
Car card advertisements in 2,600 trolleys and buses.
Notices in Horn and Hardart restaurants, bakery shops and retail food stores.
Tie-ins with Retail Electric Merchants Assn., many of whose members kept stores open May 23 so people could see the WCAU-TV programs on receivers in the merchants' stores.
Tie-ins with Retail Liquor Dealers Assn., which sent notices to its 1,200 tavern-owner members telling of the start of the station and listing the night baseball games it will carry.
Tie-ins with Tele-Screen Co. of Philadelphia, by which 9 by 7 feet projection receivers were on display in the WCAU auditorium and at two Philadelphia hospitals.
Bulletins to all school principals, superintendents, teachers and parent-teacher groups in the area telling of the new service and listing opening programs.
CBS' salute to its new Philadelphia TV affiliate with a full hour program from New York was an opening day feature. Also carried were rushes of "The Paradine Case," David O. Selznik's latest release, starring Gregory Peck and Valli. A special 15-minute section of the rushes was flown to Philadelphia from Hollywood for the event.
Announcements Sold
Start of WCAU-TV's regular telecasts also was marked by important commercial developments, including the sale of some 650 one-minute announcements.

And a review from Variety.

CHILDREN'S HOUR
With Stan Lee Broza
60 Mins. Sun. (23) 11:30 a.m.
HORN & HARDART
WCAU-TV, Philly
For the inaugural of television at WCAU, the station switched to video one of its staunchest AM props, the 20-year old Horn & Hardart "Children's Hour," conducted by Stan Lee Broza.
The oldest program in local radio and probably one of the oldest anywhere, the show is a natural for visual entertainment. The moppets sit minstrel fashion about the stage and wait their turn to do their stuff, mostly song and dance. There is a wide variety of: kids, they are highly photogenic and a number of them are really gifted.
Where the show errs in video is the attempt to do it cold. The camera flashes from Broza to the kids and you find them reading scripts. The technique is still radio and there should be some attempt made to get rid of it, whether the youngsters are rehearsed, or use a blackboard or some other device.
Hugh Walton does the commercials with slides. The show went out both AM and TV simultaneously. Gag.

Finally, a look at programming for the week.

SUNDAY, MAY 23
11:25—WCAU Television Open House. 11:30—Children’s Hour. 12:30—University of Pennsylvania Forum. 1:00—WCAU Television Story. 1:30—Baseball, Shibe Park, Phillies and Cardinals. 6:00—WCAU Television Previews. 6:30—Sports Page with Bill Sears. 6:40—Weather. 6:50—News. 7:00—Island Sweethearts (cartoon) and Previews. 9:00—Salute to WCAU Television. 10:00—Program of reverence and Good Night.

MONDAY, MAY 24
10:00—Test Pattern. 6:30—Sports Page with Bill Sears. 6:40—Weather. 6:50—News. 7:00—Major Sports or “Good Old U.S.A,” Florida. 7:15—“Show Business” with Ethyl Foster, Steve Condos and Sunny King, sponsored by Lou Block Studebaker. 7:30—CBS Television News (CBS). 7:45—“Good Old U.S.A,” Florida or Major Sports 8:00—Sportsman Quiz (from CBS). 8:05—To the Queen’s Taste (from CBS). 8:30—Film Shorts (from CBS).

TUESDAY, MAY 25
10:00—Test Pattern. 6:30—Sports Page with Bill Sears. 6:40—Weather. 6:50—News. 7:00—Tonight on Broadway—“Look, Ma. I’, Dancin’,” excerpts from the comedy hit starring Nancy Walker, Adelphia Theatre (from CBS). 7:30—CBS Television News (CBS). 7:45—Stump the Artist. 8:00—Nancy Niland, the Federal Girl. 8:15—How Does Your Garden Grow? 8:30—Watch Your Step. 9:30—United Nations Appeal for Children, Madison Square Garden (from CBS).

WEDNESDAY, MAY 26
10:00—Test Pattern. 6:30—Sports Page with Bill Sears. 6:40—Weather. 6:50—News. 7:00—“Good Old U.S.A,” Erie, Pennsylvania. 7:15—“Face the Music,” vocalists Shaye Cogan and Johnny Desmond, with Tony Mottola Trio (CBS). 7:30—CBS Television News (CBS). 7:45—“Putting on the Dog,” St. Bernard. 8:00—Film, “Dickinson College.” 8:15—Mummers Contest, Fire Fighters Band. 8:30—Sports Album. 8:35—Baseball at Shibe Park, Phillies vs. Pittsburgh.
Two Saint Bernard dogs owned by residents of Liftwood will appear tonight on a television show over WCAU-TV. The show, “Putting on the Dog,” will be seen and heard at 7:45 o’clock and is the first in a series of 12 programs which will present a different breed of dog each week. The nine-month-old dogs are Faerie Queen of Liftwood, owned by Walter Gehret, and Snow King of Liftwood, owned by James Keenan. (Wilmington Journal)

THURSDAY, MAY 27
10:00—Test Pattern. 6:30—Sports Page with Bill Sears. 6:40—Weather. 6:50—News. 7:00—Let’s All Sing with Melody Mac. 7:15—Face the Music. 7:30—CBS Television News (CBS). 7:45—Mad Hatter, Dorothy Nugent. 8:00—Film “Music From the Stars.” 8:15—Mummers Contest, Fralinger Band. 8:30—Sports Album. 8:35—Baseball at Shibe Park, Phillies vs. Pittsburgh.

FRIDAY, MAY 28
10:00—Test Pattern. 6:30—Sports Page with Bill Sears. 6:40—Weather. 6:50—News. 7:00—“Good Old U.S.A,” Elmira, New York. 7:15—Face the Music (CBS). 7:30—CBS Television News (CBS). 7:45—Formula for Champions. 8:00—Film, “Strength of the Land.” 8:15—Mummers Contest, Ferko Band. 8:30—Sports Album. 8:35—Baseball at Shibe Park, Athletics vs. Yankees.

SATURDAY, MAY 29
10:00—Test Pattern. 2:00—IC4A Track Meet. 4:10—Test Pattern.