Week of November 16, 1947

For a country that fought a war to get rid of British rule, America sure loves the British Royal Family.

Through gossip columns, they followed the adventures of the Duke of Windsor and Wallis Simpson. Years later, it was Princess Di. So it was with the marriage of Princess Elizabeth to Philip Mountbatten in November 1947. And television was there.

As much as it could be in those days, of course. Radio was able to cover events live from London but being no connection overseas, television had to rely on film. Still, TV stations got moving pictures of the nuptial festivities before twice-a-week theatre newsreels could, so that was considered a marvel.

Other television highlights of the week of November 16, 1947 included President Harry Truman addressing Congress for the first time on television. Stations on the Philadelphia-to-New York cable carried it live; St. Louis had to depend on a live radio feed accompanied by photos. Both were a first.

CBS brought back John Reed King’s audience participation show “The Missus Goes A-Shopping,” which was broadcast from a different grocery store every Wednesday. Four sponsors had a chunk of it. The show ran for several years.

The programme listings in the Cincinnati Post for Crosley’s W8XCT mention “Amos ‘n Andy.” Looking at later listings, the station aired the two Amos ‘n Andy cartoons from the Van Beuren studio from 1934.

Easy Aces on W6XAO is also not a TV version of the radio show. Jane and Goodman Ace narrated a series of comedy travelogues for Van Beuren in the mid-1930s.

There were many, many prognostications about television dating back to the 1920s. We’ve avoided transcribing almost all of them, but we include one here simply because it predicts the demise of network radio due to ad money moving to television. It was absolutely correct.

Below, find newspaper schedules for all stations broadcasting regularly, except WWJ-TV in Detroit.

SUNDAY, NOVEMBER 16, 1947
WCBS-TV (CBS), Channel 2, New York City
2:00—Pro Football: Brooklyn Dodgers vs. Baltimore.
6:20—“Beyond Our Own,” religious film [see below].
7:00—“Scrapbook Junior Edition,” children’s participation show.
7:45—Film shorts.
8:00—“The Week in Review,” with Don Hollenbeck.
8:10—Documentary Film.
8:30—Hockey from Madison Square Garden, N.Y. Rangers vs. Montreal Canadiens, sponsored by Ford.
WNBT (NBC), Channel 4, New York City
8:00—“Author Meets the Critics,” John K.M. McCaffery, moderator.
8:30—Fashion show.
8:45—Highlights of the Week’s News.
WABD (DuMont), Channel 5, New York City
2:00—Football at Yankee Stadium: N.Y. Yankees vs. Los Angeles Dons.
WPTZ (NBC) Channel 3, Philadelphia
1:30—INS Television News.
1:45—Football: Philadelphia Eagles vs. Boston Yanks.
7:45—INS Television News.
8:00 to 8:45—NBC.
8:45—Musical Miniatures.
9:15—The Week’s News.
9:30—Musical Short.
WFIL-TV Channel 6, Philadelphia
1:00—Test Pattern.
1:15—Sunday Inquirer Comics.
1:45—Football: St. Thomas vs. St. Joseph.
7:30—Test Pattern.
8:00—Let’s Pop the Question.
9:00—Film.
9:20—Religious program.
9:45—Sign off.
WMAR Channel 2, Baltimore
6:00—Test Pattern.
6:20—CBS programming.
7:45—Film show.
8:00—AP Television News from Washington.
8:30—Television News from Philadelphia.
8:45—WMAR’s Baltimore Television News.
9:15—Film show.
10:00—CBS program to sign-off.
WNBW (NBC) Channel 4, Washington
1:00—Coming Attractions.
1:05—Football music.
1:30—Football preview.
1:45—Football: Baltimore Colts vs. Los Angeles Dodgers.
5:00—Musical Interlude.
5:30—White House Photo Winners.
6:00—Musical Interlude.
8:00—NBC.
8:30—America’s Song.
8:50—Fashion Show.
9:05—Highlights of the Week’s News (NBC?)
9:15—Musical short.
WTTG (DuMont) Channel 5, Washington
off the air.
WMAL-TV (CBS) Channel 7, Washington
5:45—Test Pattern. 6:20—Protestant Council of Churches.
7:00—CBS programs to signoff.
WBKB Channel 5, Chicago
1:25—Football: Chicago Cardinals vs. Green Bay Packers.
8:00—Telenews.
8:25—Hockey at Chicago Stadium: Blackhawks vs. Toronto Maple Leafs.
KSD-TV Channel 5, St. Louis
8:00—Santa Claus show.
8:20—Films: “Show Boat Melodies,” “Rosita.”
8:30—News and comment by Dr. Roland G. Usher: “The Latest Russian Aggression.”
8:45—Films: “Paradise Isle,” “Blue Hawaii.”
8:55—Music Room with Russ Severin.
9:10—Film short: “Musical Joke.”
9:20—News and Views.
9:35—Film.
9:45—City Art Museum demonstration of pottery making by Florence French Holm.
KTLA Channel 5, Hollywood
8:00—World-Wide News and Music.
8:30—Cartoon comedy.
8:40—“Shopping at Home” with Keith Hetherington and Harrise Brin, sponsored by the Pep Boys, Sears Roebuck and Frey Schwabacher.
8:55—Cartoonews.
9:00—“Philco Football Scoreboard” with USC coach Dean Cromwell.
9:15—Film: “Thunder in the City” with Edward G. Robinson and Nigel Bruce.

“Beyond Our Own,” first feature-length motion picture ever produced jointly by major Protestant denominations in the United States, will have its video premiere over CBS Television, tomorrow [16] (WCBS-TV starting at 8:20 p. m.).
Nineteen leading Protestant denominations and 13 inter-denominational organizations co-operated through a Protestant Film Commission in releasing “Beyond Our Own.” forerunner of a new movement to present church messages through the motion picture medium. Seven such films are planned.
“Beyond Our Own.” written by Doane Hoag, is designed to be shown in religious gatherings, schools, clubs, factories, jails, courts, and other places. It will not be shown in theaters.
It was produced in Hollywood by Jack Chertok. The cast includes Charles Russell, Forrest Ke1ley, Trudy Marshall, Pierre Watkin, Phillip Dumbrille, and Richard Loo. (Paterson N.J. Morning Call, Nov. 15)

PROFESSIONAL HOCKEY
With Win Elliott, announcer
Producer: Herbert Bayard Swope, Jr.
90 Mins.; Sun (16), 8:35 p.m.
FORD MOTORS
WCBS-TV-CBS, N. Y.
(J. Walter Thompson)
With the start of the fall and winter sports program at Madison Sq. Garden, N. Y., CBS television is back at its usual camera post under the Garden's first balcony. Ford Motors, too, is back as sponsor of the majority of the hockey, basketball and other events to be broadcast by CBS.
With more than a complete season of experience tucked under its belt, CBS' coverage this year teed off in good shape. Unlike the start of the football season, which found all the webs faltering in their camera work, CBS has turned in a top job at the Garden consistently for the last couple of weeks. Good coverage was especially evident in the N. Y. Rangers-Canadiens hockey game Sunday (16) night.
Producer Herb Swope handled his cameras wisely, using a medium shot most of the time to present the full sweep of the fast-action game. Closeups of scrimmages around the goalies were cut in neatly and, for best results, the lensers followed the elusive puck as much as possible instead of attempting to keep a particular player in their sights. Win Elliott [right], who once played hockey at the Univ. of Michigan, demonstrated an ample knowledge of the game. His commentary, though fulsome, was not overly done and his frequent bursts of excitement lent added interest.
Ford commercials were okay.
Flash slides were used at short breathers. For the longer timeouts, as between periods, the usual short films were thrown on the screen. It would be better if some method were found of integrating the plugs with the event being televised, but what a Ford car has to with a hockey game is a tough one to angle. Stal. (Variety, Nov. 19)

POLLY PARKER PARTY
With Helen Parrish, emcee; Ellsworth & Fairchild, Jeanne Palmer; models
Producer: Lee Cooley
Director: Ed Sobol
20 Mins.; Sun. (16), 8:40 p.m.
ARNOLD CONSTABLE
WNBT—NBC, N. Y.
Television broadcasters have been experimenting with different types of fashion shows for years, but haven't come up with a new idea in almost that length of time. "Polly Parker Party," which marked the entry of Fifth Avenue's Arnold Constable into video bankrolling, was entertaining enough but still followed the same old lines. It doesn’t represent the answer to fashion programming. "Polly Parker," incidentally, represents the trade name of the manufacturer.
Format, as usual, presented a group of pretty models showing off the latest styles, described by an off-screen femme voice. To give the gals a chance for a quick change into other clothes, talent acts were spotted at the end of each lineup. Producer Lee Cooley made only half-hearted attempts to tie the talent with fashions. Giving the performers some kind of “business” that would integrate their acts with the show would seem to offer better possibilities.
Helen Parrish, who emceed the Standard Brands' "Hour Glass" tele show last year, made out okay as the commentator. She looks nice before the cameras and has a pleasant voice for such work. Models did their usual parading, thus lending a note of appeal to even the male viewers.
Ellsworth and Fairchild, dance team who've appeared on NBC shows several time previously, were good in their two numbers. Jeanne Palmer, new thrush from- the Iridium Room of the St. Regis, N. Y., impressed as a solid video performer. She demonstrated a nice, soothing way with a song and her beauteous and expressive face looked plenty good on the viewing screen.
NBC's Ed Sobol handled the direction okay. Stal. (Variety, Nov. 26)

The first Associated Press news reel was televised last night over three stations. Featured on this newsreel were preparations for the royal marriage in London, the Howard Hughes hearing, Armistice Day observances and the races at Bowie, Md.
The newsreel ran from 8 to 8:15 P. M. and originated in the television studios of WMAR, the Sunpapers’ video outlet in Baltimore. The newsreel was carried in Philadelphia by WFIL-TV, the station of The Philadelphia Inquirer. In this city it was transmitted by WCBS-TV of the Columbia Broadcasting System.
For portions of the newsreel, such as the Armistice Day observances at the tomb of the Unknown Soldier and in Philadelphia, music was dubbed in.
The material was collected in London. Washington, Philadelphia and Baltimore and assembled by the Philadelphia Inquirer, the Baltimore Sunpapers and The Associated Press television newsreel bureaus in Washington and London. (New York Times, Nov. 17)

AP NEWSREEL
Producer: Hugh Wagnon
15 Mins.; Sun, (16), 8 p.m.
Sustaining
WMAR, Baltimore
Associated Press teed off its new television newsreel service Sunday (16) night in a show originating over WMAR-TV (Baltimore) and carried over WFIL-TV (Philadelphia) and WCBS-TV (CBS, N. Y.). Despite the probable need of broadcasters for such a service, from the looks of things AP should stick to newspaper work.
Reel, running 15 minutes, was one of the most amateurish, ever turned out. Footage was confined for the most part to such uninteresting topics as Armistice Day celebrations in Washington, Baltimore and Philly. Such news of local interest as the end of a dockworkers' strike in Balto was brushed oil with a few innocuous shots. For its sports event, the AP selected the windup of the Pimlico racing season. Only one camera was used, however, and this had no closeup lens, rendering pictures of the geegees practically worthless.
Worst feature of the reel was the soundtrack. Commentary lent nothing to the film being shown, there was not enough music to meet the requirements and, worst of all, there was no recording made of speeches, Reel, consequently, was practically a throwback to the old newsreels of silent film days. Cutting and editing, too, were spotty.
AP may be the biggest news disseminating service in the world, but it will have to do much better than this to meet tele's requirements. Most of the metropolitan stations have done well with their own film crews. It would be too bad if the smaller stations springing up around the country were forced to use a service such as this because of the lack of anything better. Stal. (Variety, Nov. 19)

MONDAY, NOVEMBER 17, 1947
WCBS-TV (CBS), Channel 2, New York City
1:15—President Truman, special session of Congress.
WNBT (NBC), Channel 4, New York City
1:15—President Truman, special session of Congress.
8:00—News.
8:10—Feature Film: “Fisherman’s Wharf” with Bobby Breen.
9:20—Boxing from St. Nicholas Arena, feature bout: Roberto Proietti vs. John Williams.
WABD (DuMont), Channel 5, New York City
1:15—President Truman, special session of Congress.
6:35—Film shorts.
6:45—Walter Compton, news (from WTTG), sponsored by General Electric.
7:00—Small Fry Club, with Bob Emery.
7:30—Doorway to Fame, with Jackie Bright.
8:00—Film shorts.
8:35—“Swing Into Sports,” Edward Steichen, guest, sponsored by Transmirra Products Corp.
9:00—“Sports Names to Remember,” sponsored by Moquin Wines.
9:07—Boxing from Jamaica Arena with Dennis James, sponsored by Winston Radio and Television Co.
WRGB (NBC) Channel 4, Schenectady
7:30—Speaking for Women.
7:45—Otis Carp's General Store.
8:00—NBC to signoff.
WPTZ (NBC) Channel 3, Philadelphia
9:30 a.m. to 11:30 a.m. and 3:00 to 5:30 p.m.—Test Chart.
1:00—Television News, sponsored by Wilf Bros.
1:15—Special Session of Congress, President Truman.
2:00—“Television Matinee,” sponsored by Philadelphia Electric Co.
7:15—INS Television News, sponsored by Superfine Appliances Co.
7:30—Meet Santa Claus, direct from Gimbel's.
8:00 to sign-off—NBC.
WFIL-TV Channel 6, Philadelphia
1:30—Special Session of Congress, President Truman.
2:30—Test Pattern.
7:00—Test Pattern.
7:30—Schoolboy Spots, Tom Moorehead and Jack Ryan. Chelthenham High vs. Bryn Athyn Academy, sponsored by Jacob Reed's & Sons, clothiers.
8:00—Inquirer Television News.
8:10—Magic Made Easy, with Tom Osborne.
8:30—Film.
8:30—Temple University Forum.
9:30—Sign off.
WMAR (CBS) Channel 2, Baltimore
12:00—Test Pattern.
1:15—President Truman addresses Congress.
2:00—Test Pattern.
7:00—DuMont programs from WABD.
8:00—DuMont programs from WTTG.
WBNW (NBC) Channel 4, Washington
off the air.
WTTG (DuMont) Channel 5, Washington
10:30 a.m.—Morning Melodies.
12 noon—Opening of Special Session of Congress.
6:15—Dinner music.
6:35—DuMont programming.
8:00—Music Album, Joby Reynolds.
8:15—DuMont programming.
8:30—Plantation Time.
8:45—DuMont program.
9:00—Step ‘n’ Fetch It, Mike Hunnicutt.
9:30 to sign-off—DuMont programming.
WMAL-TV (CBS) Channel 7, Washington
10 a.m. to 1 p.m.—Test Pattern.
1:00—Television Film.
1:15—President Truman Addresses Congress.
2:10 to 5:00—Test Pattern.
WBKB Channel 5, Chicago.
3:00—Chicago Television Showcase.
4:00—Junior Jamboree, with Kukla, Fran and Ollie, sponsored by RCA.
8:15—News reports.
8:30—Wrestling from Midway arena.
W8XCT Channel 4, Cincinnati
Off the air.
KSD-TV Channel 5, St. Louis
12:25—President Truman’s address to Congress, sound from NBC with still pictures, broadcast authorized by the FCC.
1:00—Comment by Dr. Roland G. Usher.
3:00—News and Views.
3:15—Films: “There Goes That Guitar,” “King Kamehameha.”
3:25—Dr. C. Oscar Johnson.
3:50—“Man on the Street,” Frank Eschen, emcee.
4:05—Film cartoon: “Brave Tin Soldier” (Iwerks, 1934).
4:15—American Theatre Interview, Paul Beisman.
8:00—Tele-Quizi-Calls, starrting Harry Gibbs and Dottye Bennett, sponsored by Union Electric.
8:30—Film Short, “West Point.”
8:45—“Man on the Street,” Frank Eschen, emcee.
9:00—Film: “Queen of Hearts.”
9:10—Panorama of the Dance; St. Louis Dancers Teaching Association.
9:25—Films: “You Never Say Yes,” “Pretty Kitty Blue Eyes.”
9:35—Thanksgiving Day dinner at Lindenwood College.
9:50—Film Short.
10:00—News and Views.
W6XAO Channel 2, Los Angeles
11 a.m.—Queen For a Day.
8 p.m.—Test Slides, Music.
8:25 to 11—Wrestling Matches, Hollywood Legion. Martino Angelo vs. Angelo Savoldi, Bill Varga and Gorilla Ramos vs. Antone Leone and Paavo Katonen.
KTLA Channel 5, Hollywood
3:00 to 5:00—News and music.
7:00—“Uncle Phil,” with Shirley Dinsdale and Judy Splinters.
7:10—Adventure Serial.
7:30—“Looking at Music” with Al Jarvis.
8:00—Film shorts.
8:30—Fashion Exposition from Earl Carroll’s Theatre.

GENERAL MOTORS Corp.'s Chevrolet Division, will sponsor a half-hour video program including a film of the life of Princess Elizabeth of England and last minute photos of her marriage to Lieut. Philip Mountbatten on Nov. 20, day of the wedding, on WFIL-TV Philadelphia, WMAL-TV Washington and WMAR Baltimore.
Film is a British Information Service movie, made available for television use here through United Press, and the video package was produced by Paul Mowrey, ABC director of television, who arranged for the showing and sponsorship of the film with Campbell-Ewald Co. of Detroit, agency for Chevrolet. (Broadcasting, Nov. 17)

TUESDAY, NOVEMBER 18, 1947
WCBS-TV (CBS), Channel 2, New York City
off the air.
WNBT (NBC), Channel 4, New York City
off the air.
WABD (DuMont), Channel 5, New York City
6:35—Film shorts.
6:45—Walter Compton, news (from WTTG), sponsored by General Electric.
7:00—Small Fry Club, with Bob Emery.
7:30—Film Shorts.
8:00—Western Feature Film.
9:00—“Mary Kay and Johnny.”
9:17—Sports Names to Remember, sponsored by Monquin Wines
9:23—Boxing at Park Arena.
WRGB (NBC) Channel 4, Schenectady
7:30—Kids Carnival.
7:50—Film Short.
8:05—Strollin' With Tele.
8:20—Film short.
8:40—Rogues of the Racket.
WPTZ Channel 3, Philadelphia
9:30 a.m. to 5:30 p.m.—Test Chart.
7:45—INS Television News, sponsored by Wilf Bros.
8:00—Motion Picture Short.
8:15—Judge Horace Stern, moderator, Private Enterprise Seminar.
WFIL-TV Channel 6, Philadelphia
2:30—Test Pattern.
4:00—Ceremonies Awarding Commendation to WFIL by U.S. Marine Corps.
7:30—Test Pattern.
8:00—Inquirer Television News.
8:15—Philadelphia, A Great City: “Commercial Museum.”
8:30—Hockey from Uline Arena: St. Louis Flyers vs. Washington Lions.
WMAR Channel 2, Baltimore.
11:00 a.m.—Test Pattern.
11:45—Baltimore Day, City Hall Plaza.
12:45—Test Pattern.
7:30—Test Pattern.
8:10—Film: “The Traitor Within.”
8:20—Film: “Dividends for the Future.”
8:40—Film: “Oh, Susanna.”
8:45—Film: “Pigskin Progress” (1931).
8:55—Film: “Circus Winter Quarters.”
9:10—Film: “Doing the Argentine.”
9:15—Wrestling from the Colesium, Gino Garibaldi vs. Nanjo Singh.
WNBW (NBC) Channel 4, Washington
2:00—Test Pattern.
3:30—Coming Attractions.
4:00—The Local Crowd.
5:00—Film Feature: “Trailer Coach Museum.”
6:00—Musical Interlude.
8:00—Capital Citizen.
WTTG (DuMont) Channel 5, Washington
10:30 to 12 noon—Morning Melodies.
6:15—Dinner Music.
6:30—Preview Time.
6:35—DuMont programming.
8:00—Bob Wolff Sports Clinic.
9:00—The Visionaires.
9:15—Hockey at Uline Arena, Washington Lions vs. St. Louis Flyers.
WMAL-TV (CBS) Channel 7, Washington
2:00.—Test Pattern.
7:30—Test Pattern.
8:00—Sports Shorts.
8:15—Film broadcast of Washington Redskins-Detroit Lions game.
9:30—Film Fun.
WBKB Channel 5, Chicago.
3:00—“Jane Foster Comes to Call,” cooking and home management show, sponsored by Commonwealth Edison.
3:30—Chicago Television Showcase.
5:00—Junior Jamboree, with Kukla, Fran and Ollie, sponsored by RCA.
7:30—Behind the Headlines.
7:45—“Lost Jungle.”
8:00—Variety program.
8:15—News; Today's World Picture.
8:30—Boxing from the Coliseum.
W8XCT Channel 4, Cincinnati
1:30 to 2:00—Christmas Shopping.
7:30—Wings of Song.
8:00—Amos ‘n Andy
8:15—Kaleidavisor.
8:30—This is Current.
9:15 to 9:30—Donald and Drakes.
KSD-TV Channel 5, St. Louis
Off the air.
W6XAO Channel 2, Los Angeles
10:30 a.m.—Tests and Music.
11:00—Film musical, featuring Jose Iturbi, Coolidge Quartet, E. Fuerhmann, Mildrred Billing, Vronsky and Babi.
11:30—Test Pattern and transcribed Martin Block show.
KTLA Channel 5, Hollywood
3 to 5 p.m.— News and Music.
7:00—“Uncle Phil” with ventriloquist Shirley Dinsdale and Judy Splinters.
7:10—Adventure Serial.
7:30—Home Economics with Monica Whalen and guest
7:45—“Star Views” with Lois Andrews.
8:00—“Tele-Newsreel,” sponsored by Buchanan Co.
8:10—Short subject: “Frontier Fantasy.”
8:30—Western Feature film: “The Law Commands” (1937) with Tom Keene.

PHILADELPHIA—A GREAT CITY
With Philip Klein, guests
Producer: Herb Ringgold
15 Mins.; Tues., 8:30 p.m.
KLEIN ADV. AGENCY
WFIL-TV, Phila.
Here's a good video idea that's misfired. Basic plan was to plug the city's museums, institutions, etc., as a public service, ballyhooing Philadelphia.
But execution of the idea leaves much to be desired. In the first place, Phil Klein, Philly adman who is bankrolling the show, does not have the glibness nor the video personality to act as m.c., interviewer and narrator. Guy's voice is many decibels too high for listener, and he lacks screen presence necessary to give the show the lift that is needed.
True, putting glamour into a museum is a tough job— but a little zing in the right spots would pick things up. When caught, Klein was interviewing officials of the Commercial Museum who showed African exhibits, war clubs, native instruments, headgear, etc. It might have been a very interesting show if either interviewer or interviewees were quick on repartee or ad libs.
Nothing wrong with the show that a little showmanship wouldn't cure. Stal. (Variety, Nov. 26)

Television will cause a considerable drop in radio listening in the New York area by the end of 1948, with a resultant failing of program ratings and perhaps a reduction in the advertising rates of radio time, Ralph B. Austrian, vice-president in charge of television of Foote, Cone & Belding, advertising agency, predicted yesterday [18].
Mr. Austrian’s views were contained in an address react for him by Roger Pryor, of the same concern, before the Eastern annual meeting of the New York Council of the American Association of Advertising Agencies in the Waldorf Astoria.
“While it is true that quite recently one of the networks announced a possible rate increase, the mere issuance of a memorandum by the sales department of a network is not going to stem a new trend in listening habits,” he remarked. “And, of course, the final effect of all this will be a reduction in radio billings on the part of the agencies. This slack must be taken up, therefore, by increased billings on the part of the agencies in television.”
400,000 Sets Here by ‘49
Mr. Austrian estimated that by the end of 1948 the New York area should have 400,000 sets and an audience of 2,400,000. On a national basis there should be 750,000 sets with about 4,500.000 viewers, he added. He predicted further that by the end of 1948 there would not be a single television channel available in the fifty cities which lead in sales.
Commenting on the ‘a1ertness’ of newspaper publishers to television, he said that it is a medium that will go hand in hand with newspapers.
Louis N. Brockway, executive vice-president of Young & Rubicam, Inc., and chairman of the A. A. A. A. committee on radio and television policies, restated the group’s position that the adoption of a radio code by the National Association of Broadcasters would be in the interests of improving radio as an advertising medium. The N. A. B. has postponed adoption of a proposed code until after Feb. 1.
Most of the day was devoted to technical sessions on phases of advertising. A meeting on copy research heard the blame for much that is wrong with present-day advertising techniques, in publications as well as on the radio, said to “slavish”, attention to scientific research methods.
Points to “Drivel” in Ads
This view was expressed by Walter Weir, president of Walter Weir, Inc., and Gerald Carson, vice-president and copy director of Kenyon & Eckhardt, Inc. Answering the query, “Is copy research making the copywriter timid?” Mr. Weir asserted:
“You have only to read some of the incredible drivel being foisted upon the American public in magazines and newspapers, or listen to it over the air, to realize that today’s copywriter—bred on copy research—is not only not timid has become a virtual terrorist.
“If copy research had contributed to making him the least bit timid, he would not now so blithely be giving so many readers and so many listeners mental and spiritual hotfoots, hour after hour, every day in the year.”
Mr. Weir said that radio, through “slavish obeisance” to Hooper ratings, has become largely hackneyed and stereotyped. He observed that radio probably does not enjoy today the same grip on the public that it once enjoyed. The Starch rankings have had the same stultifying effect on much published advertising, he added.
Mr. Carson warned advertising men against “drifting along” as using readership ratings loosely. “I think it can be seriously argued that readership figures have done considerable harm along with the good,” he remarked.
He said that readership figures measure traffic and not sales effectiveness, and continued: “I cannot believe that it is a principle that more and more readers mean more and more sales. Fortunately there are signs that the interpretation of readership studies is going to be tempered with reason.”
The high cost of advertising and narrowing profit margins are going to force sharper thinking, he concluded. (Herald Tribune, Nov. 19)

Chicago, Nov. 18. By next fall Chicago will be coaxcable linked to Champaign, Ill., Terre Haute and St. Louis, according to American Telephone and Telegraph engineers now at work in the midwest. The Chi-New York link by way of Toledo will not be completed until late in 1949, say the same engineers, contradicting predictions in some quarters that the link would be made next spring.
The Chi-St. Louis cable will be the first leg of a circuit, joining Kansas City, Des Moines, Omaha, and St. Paul-Minneapolis. A southern leg from St. Louis will splice Atlanta, Jacksonville, Dallas and major points between. (Variety, Nov. 19)

Chicago, Nov. 18. Keeley Beer's exit last week as bankroller of the thrice weekly boxing and wrestling card on WBKB can't be set down as an example of television's failure to deliver. Beer firm, one of the first to sample video in Chi, was satisfied with results obtained and may pin its label on another program.
Exit reportedly was brought about when WBKB upped its price for contract renewal. Package originally was sold at bargain rates to prime the tele pump. Brewer wanted to continue at the old terms, but WBKB felt it was entitled to more cash.
Package meanwhile has been snapped up by a radio-tele dealer and another brewer. Monday night wrestling will be sponsored by the Harry Alter Co., through Phil Gordon agency, while Atlas Prager, through Olian Advertising, pays the tab for Wednesday and Friday bouts. (Variety, Nov. 19)

WEDNESDAY, NOVEMBER 19, 1947
WCBS-TV (CBS), Channel 2, New York City
1:30—“Missus Goes a-Shopping” with John Reed King.
8:00—Selected short films.
8:30—Pro Basketball from the 69th Armory: N.Y. Knickerbockers vs. Chicago Stags.
WNBT (NBC), Channel 4, New York City
7:30—“Kraft Television Theatre”: “But Not Goodbye.”
8:30—“In the Kelvinator Kitchen” with Alma Kitchell.
8:45—Current Opinion” from Washington.
WABD (DuMont), Channel 5, New York City
6:35—Film shorts.
6:45—Walter Compton, news (from WTTG), sponsored by General Electric.
7:00—Small Fry Club, with Bob Emery.
7:30—Nicklelodeon.
8:00—Film shorts.
8:15—Sylvie St. Clair, songs.
8:30—Film shorts.
8:45—Jack Eigen Show.
9:00—“Film: Lottery Bride” (1930) with Jeannette McDonald.
WRGB (NBC) Channel 4, Schenectady
7:30—NBC programming.
8:30—Jury of Opinion.
9:00—Film short.
9:30—Film Short.
9:45—Farm Spotlight.
9:50—Musical Charades.
WPTZ (NBC) Channel 3, Philadelphia
9:30 a.m. to 1:45 p.m.—Test Chart.
1:45—INS Television News.
2:00—Television Matinee, sponsored by the Philadelphia Electric Co.
7:30—INS Television News, sponsored by Superfine Appliances Co.
7:45—“Sports Scrapbook” with Stoney McLinn and Bill Campbell.
8:00—Selection motion pictures.
8:30—NBC from New York and Washington.
9:15—West Philadelphia Choral Society.
WFIL-TV Channel 6, Washington
2:30—Test Pattern.
7:30—Test Pattern.
8:00—Inquirer Television News.
8:10—Film.
8:20—AHL Hockey at the Arena, Philadelphia Rockets vs. Cleveland Barons.
10:30—Cancer Clinic.
11:00—Sign off.
WMAR Channel 2, Baltimore
off the air.
WNBW (NBC) Channel 4, Washington
2:00—Test Pattern.
3:30—Coming Attractions.
4:00—Film Features.
5:00—Playtime.
6:00—Musical Interlude.
7:20—Illustrated News Service.
7:30—NBC programs.
8:45—Current Opinion with Robert McCormick.
WTTG (DuMont) Channel 5, Washington
10:30 a.m.—Morning Melodies.
1:30—Afternoon musicale.
2:00—American University of the Air, School of Music.
2:20—Afternoon musicale.
6:15—Test Pattern.
6:30—Preview Time.
6:35—DuMont programs.
7:30—Feature Film: “Frolics on Ice.”
8:30—Basketball from Uline Arena: Washington Capitals vs. Philadelphia Warriors (first half).
9:15—Sports.
9:30—Basketball: Washington vs Philadelphia (second half).
WMAL-TV (CBS) Channel 7, Washington
off the air.
WBKB Channel 5, Chicago
3:00—Chicago Television Showcase.
4:00—Junior Jamboree, with Kukla, Fran and Ollie, sponsored by RCA.
7:30—Minor Opinions.
8:00—World Picture.
8:15—The Singing Smiths.
8:30—Hockey at Chicago Stadium: Blackhawks vs. Montreal Canadiens.
W8XCT Channel 4, Cincinnati
1:30—Film.
1:45—Film.
2:00—Tea For Two.
6:45—Conservatory of Music.
7:15—Film.
7:45—Piano Program.
8:15—Film.
8:30—Kaleidavision.
8:45—Introducing Allison.
9:15—Pigskin Progress.
KSD-TV Channel 5, St. Louis
off the air.
W6XAO Channel 2, Los Angeles
10:30 a.m.—Test Pattern and Incidental Music.
11:00—Film Musicale.
11:30—Test Pattern and transcribed Martin Block show.
KTLA Channel 5, Hollywood
3 to 5 p.m.—World Wide News and Music.
7:00—Uncle Phil, with Ventriloquist Shirley Dinsdale and Judy Splinters.
7:10—Adventure Serial.
7:30—“Looking at Music” with Al Jarvis.
8:00—Featurette: “The Two Doctors.”
8:30—Hockey at the Pan Pacific Auditorium: Los Angeles Monarchs vs. San Francisco Shamrocks.

SYLVIE ST. CLAIR SHOW
Director; Frank Bunetta
15 Mins; Wed., 8:15 p. m.
WABD, DuMont, N.Y.
Sylvie St. Clair is a French songstress who played several of the top New York niteries before the war. Just returned from Paris, where she furthered her reputation with appearances at the top French boites, she's been pacted by DuMont for a 13-week series of musical monologs. During her wartime hiatus in Europe, she also did considerable warbling over BBC television and impresses in her DuMont preem as a promising video personality.
She carries the entire 15 minutes by herself. Show fades in on her carrying on a simulated phone conversation with a sick friend, which is a neat trick in itself. Once she puts down the phone, though, she sings straight to the audience. She mixes her numbers nicely between French and English lyrics and her interjected notes, done in a charming French accent, resemble nothing so much as a femme version of Maurice Chevalier.
Despite her fine, selling job, though, the 15 minutes of straight songs are too much. She'd show to much better advantage if she were spotted in a bigger show — perhaps a revue of some kind. Discounting that, producer Bob Emery and director Frank Bunetta do as well with the show as possible. Stal. (Variety, Nov. 26)

Television will be used next Wednesday night [19] to bring to the public the message that 180,000 persons die each year from cancer and that the disease can be reduced by as much as one-third to one-half through public cooperation.
The program, to be presented jointly by Station WFIL-TV and the Jewish Hospital, with the approval of the Philadelphia County Medical Society, will utilize the see-and-hear aspects of a live televised program for the first time to show the public how cancer can be detected in the early and curable stages.
A panel of doctors, specialists in the various branches of medicine dealing with the disease, will appear before the television cameras, showing actual patients with cancer in its various stages, and give warning that delay in detecting the disease not only often proves fatal but results in much unnecessary suffering.
Participants in the Cancer Clinic will include Dr. Joseph C. Doane, moderator; Dr. Roscoe W. Teahan, oncologist: Dr. Helen Ingleby, pathologist; Dr. Leon Solis-Cohen, roentgenologist, and Miss Vivian Ellensweig, nurse.
Kenneth W. Stowman, television director of WFIL-TV, said that “every adult must be taught to recognize many of the symptoms of cancer and to seek medical advice before the disease reaches an incurable stage.” The program will be televised at 10:30 P. M. (Philadelphia Enquirer, Nov. 17)

The Cancer Clinic
Reviewed Wednesday (19) 10:30-11:30 p.m. Style—Public service health program. Sustaining over WFIL-TV, Philadelphia. Ted Estabrook, director; Budd Caffrey, sound; Charles Shellenberger and Dave Fee. cameras; Jim Burke, studio; Jay Bishop, art director; Dr. Joseph C. Doane, moderator.
Considering the many years it took radio to get itself to talk about venereal diseases on the air, television in its infancy here shows that it intends to take the bull by the horns. It certainly isn't "bulling" for a new-born industry to flaunt public taboos and fears by taking its cameras into a hospital clinic, parade out a dozen or more patients and have a crew of medicos on hand to explain how these cancerous folk cheated the grave.
With all its faults in presentation and production, as glaring as they might be on this first experimental try, the effort was more than daring. The offering may have depressed many observers, but the effort at least showed that television has the guts that it takes to make the medium a prime factor in public education as well as in entertainment.
Presented from a clinic in the Jewish Hospital and with the full blessings of the County Medical Society, The Cancer Clinic represents a pioneering effort by television in the field of health education. Oblivious to the tele audience as he reads his paper, the staff doctor introducing the subject warns that what will come ahead is not pleasant, that any children in sight of the cathode should be shoved off to bed and adults who can't take it should also vamoose.
Viewers are urged to write in their reactions to the program, which meant sticking with it for the 40 minutes and likely to be frightened out of their skin if they have only a pimple on their noses—even an imaginary one. As frightful as the dreaded disease might be, it's even more frightening to have it literally thrown in your face with a corps of four staff doctors having a clinical conversation, talking way over the average person's head and knowledge and adding to the confusion as the radiologist tells it to you in strictly technical terms.
Early Exams Plugged
The intent of the series is to get the public to submit to early examination. However, never once is there established an atmosphere of confidence that must exist between the doctor on the screen and the patient at home. Psychologically, the negative approach may be most enlightening to the sensitive viewer. For the masses, it's hardly the proper educational approach. Injection of a more personalized physician or a person schooled in health education techniques, falling back on the specialists as sources, might help make for a more positive impression on the viewer and leave food for thought rather than a scare that may pass away too easily.
The first program, bringing in about 15 patients who covered the gamut of cancer operations, was overwhelming, particularly since the patients do not tell their own story but merely serve as inanimate exhibits for the medical dissertation. Moreover, the harrowing examples of cancers removed from face, ear and neck are displayed first rather than saved for the end when the viewer might have had the opportunity to build some psychological tolerance. All patients were brought into full view, save for one who has to bare her breast. She entered with her back to the camera and a nurse covered her face so that the doctor could discuss the case.
The station rates an A for effort on this one. Once the plethora of professionalism is removed from the presentation, this weekly Cancer Clinic should make a notable contribution in the fight against the dreaded disease, as well as pointing the way for all television as an instrument of health education. Maurie Orodenker. (Billboard, Nov. 29)

NEW YORK, Nov. 8.—Regularly scheduled daytime commercial operation will be inaugurated by WCBS-TV with the sale of the audience participation program, The Missus Goes A-Shopping, to four sponsors effective Wednesday, November 19.
The show, which under the WCBS-TV on-location technique, will originate from a different grocery store each week, will hold the 1:30-2 p.m. slot. Manhattan Soap Company, for Sweetheart Soap; Coburn Farm Products Company, for its Sondra Brand products; B. T. Babbitt, Inc., for Bab-O, and C. F. Mueller Company, for Mueller's Macaroni and other products, will rotate sponsorship, with Sweetheart kicking off and the others following in the order given. Plans for handling the commercials call for each sponsor to get major commercial credit on his particular show, with the other three companies getting visual plugs.
Contracts for Manhattan Soap, Bab-O and Mueller's were handled by Duane Jones Agency. Modern Merchandising Bureau acted for Coburn Far mProducts. George Moscovic, CBS tele sales chief, handled the deal for the web. (Billboard, Nov. 15)

Missus Goes A-Shopping
Reviewed Wednesday (19), 1:30-2 p.m. Style—Audience participation. Sponsors-Manhattan Soap Company for Sweetheart Soap; Coburn Farm Products Company for Sondra Brand Products; B. T. Babbitt, Inc., for Bab -O; C. F. Mueller for Mueller's Macaroni, Spaghetti and Egg Noodles. Agencies—Duane Jones for Manhattan Soap, Bab -O and Mueller's; Modern Merchandising Bureau for Coburn Farm Products. Director—Frances Buss. Emsee—John Reed King. Station—WCBS-TV (CBS).
Missus Goes A-Shopping, the video version of the WCBS radio show, was first done by WCBS-TV about three and one-half years ago. It returns now under a rotating sponsorship plan, with each of the four bank-rollers getting major credit on successive weeks. Secondary sponsors on any particular week get casual visual plugs via merchandising signs. Manhattan Soap had the debut program Wednesday (19) and received plenty of plugging. Of course, the nature of the program—audience participation—is eminently suited to a heavy commercial pattern. In television this is true to an even greater extent than in radio, and on this program Emsee John Reed King's verbiage was buttressed by many placards plugging the product. Missus originated from Big Ben's Super Market in Queens, and midst groceries and canned goods of all sorts, the visual plugs seem quite in order.
King handled the program ably. His quizzing sessions generally lead off with a query as to how the woman met her sweetheart. This, of course, involved an obvious plug for Sweetheart Soap, and under King's guidance, developed plenty of laughs King also used a couple of contest ideas, notably one in' which women raced down an aisle of the market while balancing cakes of Sweetheart Soap in their hands. Giveaways to quizees and contestants were cakes of Sweetheart and silver dollars.
Misses Goes A-Shopping, which inaugurates regular daytime commercial operation of WCBS-TV, is right in line with the station's policy of "on location" programing. On the debut program, the store setting was more effective than any studio-built job could hope to be. In view of the high cost of video production, this is a strong economic factor which, on programs like this, works in favor of the advertiser. This, together with the program's inherent interest and the rotating sponsorship arrangement, makes Missus an attractive buy. Paul Ackerman. (Billboard, Nov. 29)

LOS ANGELES, Nov. 19—(AP)—Television has reared a controversial head in the boxing game here, and the fight crowd is positive about one point.
They don’t like it, and one manager, George Parnassus, has engaged an attorney to file suit for damages in what may become an import test case for television and its application to sports events.
PARNASSUS, SPOKESMAN for several other topflight managers and owner of one of the most successful boxing stables in the West, disclosed today he has instructed Jules Covey, attorney and former member of the California Athletic Commission, to draw up the suit.
It would be directed, he said, at the Hollywood Legion Stadium and the television people, and based on televising one of his fighters in action last Friday without his or the fighter’s consent.
Parnasus said he had refused to sign a waiver granting permission for the television and had told the Stadium officials he would go to court “as a favor to boxing in general and your club in particular.”
Considerably steamed up over the matter, Parnassus, the little grey Greek of boxing, stated his case this way:
“In time television will kill the boxing game. It’s simple. Fans will be able to stay at home or in a saloon and watch a fight for nothing, instead of going to a club and baying to see a show.
“I am told there are already 13,000 sets in this area alone. Most of them are in public places. Anyone can drop into a place and see the fights for the price of a bottle of beer.”
TOMMY FARMER, manager of world bantamweight champion Manuel Ortiz, chimed in. “A friend of mine said he saw me on television not long ago. I wasn’t very flattered — he was sitting in a cocktail bar at the time.”
There are no commercial sponsors of television now.
“But there will be,” argued Parnassus, “and who do you think will be taking control of boxing? Who will be making the matches? I’ll tell you — toastie crunchie dog foods, or the strange case of John’s other wife.”

Television viewers will get their first chance to compare a video show with contemporary films and legit when the Theatre Guild presents "Late George Apley," Dec. 7, over the NBC web.
Although many Broadway legiters have been adapted separately to either tele or the screen, "Apley" marks the first one that will have been done on both. Film version of the J. P. Marquand book, released last year by 20th-Fox, is still playing in some small towns and nabe theatres. Many viewers, consequently, can be expected to have seen the previous two adaptations of the book, giving them a chance to discover first-hand how tele stacks up as a drama medium against films and legit.
Guild, incidentally, has decided to give the NBC video staff more of a hand in staging "Apley" than it did for "John Ferguson,” its teeoff tele show two weeks ago. Several of the reviews on "Ferguson" panned it heavily, citing as its chief fault the fact that the Guild apparently lacked the necessary know-how of tele programming. NBC's Eddie Sobol was to have served as consultant director on "Ferguson" but was reportedly shunted aside by the Guild, which left the entire production and direction chores in the hands of Denis Johnston, imported by the Guild from BBC in London.
As a result, Sobol will handle most of "Apley" once it's brought into the NBC studios for camera rehearsal. Under present plans, NBC and the Guild will cooperate in casting the show and in conducting preliminary rehearsals. Once it comes into the studios, however, Sobol will take over and it'll be his problem up to and including the actual airing.
Leo G. Carroll, who played the title role in the Broadway production, will play the same role in the video presentation. (Variety, Nov. 19)

THURSDAY, NOVEMBER 20, 1947
WCBS-TV (CBS), Channel 2, New York City
8:00—News with Douglas Edwards.
8:20—“To the Queen’s Taste,” cooking program from the Cordon Bleu Restaurant, with Mrs. Dione Lucas.
8:45—Feature film.
WNBT (NBC), Channel 4, New York City
8:00—“Meet the Press,” guest, Rep. Harold Knutson, sponsored by General Foods.
8:30—NBC Television News.
8:40—Musical Merry-Go-Round, with Jack Kilty.
9:00—“You Are an Artist,” with John Gnagy.
9:10—Film short: “Britain’s Future Queen.”
9:15—“Eye-Witness.”
WABD (DuMont), Channel 5, New York City
6:35—Film shorts.
6:45—Walter Compton, news (from WTTG), sponsored by General Electric.
7:00—Small Fry Club, with Bob Emery.
7:30—“Birthday Party,” with Grace Gioe.
8:00—First photos of wedding of Princess Elizabeth. Film: “A Princess Marries.”
8:45—Know Your New York.
9:00—Wrestling from Park Arena with Dennis James.
WRGB (NBC) Channel 4, Schenectady
7:30—Home Hints.
7:45 Music For the Moment.
8:00—NBC programming.
8:30—Picture Puzzles.
8:45—Musical Merry Go Round.
9:00—NBC programming until sign-off.
WPTZ (NBC) Channel 3, Philadelphia
9:30 a.m. to 2:30 p.m.—Test Chart.
2:30—INS Television News, Wilf Bros.
2:45—Football from Shibe Park: Dobbins Vocational School vs. Mastbaum Vocational School.
7:15—INS Television News, sponsored by Superfine Applicance Co.
7:30—“Pleased To Meet You,” with Roy Neal.
7:50—Selected motion pictures.
8:00—Mac McGuire’s “Jamboree.”
8:30—NBC programming.
9:15—“How Television Works” (NBC?).
WFIL Channel 6, Philadelphia
2:30—Test Pattern.
7:00—Test Pattern.
7:30—Wedding Fashions from England.
8:00—Inquirer Television News.
8:10—Royal Wedding, Princess Elizabeth and Sir Philip Mountbatten, sponsored by Chevrolet.
9:00—Basketball at the Arena, Philadelphia Warriors vs. Boston Celtics, sponsored by Norge.
WMAR Channel 2, Baltimore
7:30—Test Pattern.
8:00—The Royal Wedding Photos and Film: “Heir to the Throne,” sponsored by Chevrolet.
8:30—Film: “General Elections.”
8:50—Film: “Daredevils of the Air.”
9:15—Basketball at the Colesium: Baltimore Bullets and New York Knicks, sponsored by National Bohemian Beer.
WNBW (NBC) Channel 4, Washington
2:15—Coming Attractions.
2:20—Home Laundry Clinic.
4:00—Fun at Four.
5:00—Film Features.
6:00—Musical Interlude.
8:00—“Meet the Press” (from WNBT).
WTTG (DuMont) Channel 5, Washington
10:30 a.m.—Morning Melodies.
1:30—Afternoon Musicale.
6:15—Dinner Music.
6:35—DuMont programming.
7:30—Stars of Tomorrow.
8:00—Princess Elizabeth programs from DuMont.
8:45—The Music Album.
9:00—DuMont program until sign-off.
WMAL-TV (CBS) Channel 7, Washington
2:00 to 5:00—Test Pattern.
7:30—Test Pattern.
8:00—Special Broadcast of News and Scenes of Prince Elizabeth’s wedding (DuMont).
8:30—Feature Film.
WBKB Channel 5, Chicago
3:00—Chicago Television Showcase.
4:00—Junior Jamboree, with Kukla, Fran and Ollie, sponsored by RCA.
7:30—“You Should Ride a Hobby Horse,” with Russ Davis.
7:45—Film shorts.
8:00—Sports show.
8:30—Basketball from Chicago Stadium: Chicago Stags vs. Washington Capitols.
W8XCT Channel 4, Cincinnati
1:30—Christmas Shopping.
8:30—Studio Variety Show.
9:30—Fool Your Friends.
9:45—Kaleidavisor.
10 to 10:30—“Build Thee More Stately Mansions.”
KSD-TV Channel 5, St. Louis
3:00—News and Views.
3:15—United Press film: Princess Elizabeth.
3:35—Vaudeville Varieties.
3:45—NBC Newsreel.
3:55—Man on the Street.
4:10—NBC news film; Princess Elizabeth.
8:00—NBC newsreel.
8:15—Heir to the throne; United Press film of Princess Elizabeth.
8:35—NBC news feature; Princess Elizabeth.
8:55—Basketball game, St. Louis Bombers vs. Providence Steamrollers.
W6XAO Channel 2, Los Angeles
10:30 a.m.—Test Pattern and Incidental Music.
11:00—Easy Aces and Short Films.
11:30—Test Pattern and transcribed Martin Block show.
8:30—Boxing from Legion Stadium, Cancer Fund Benefit Show.
KTLA Channel 5, Hollywood
3:00-5:00—News and Music.
7:00—“Uncle Phil” for kids.
7:10—Adventure Serial.
7:30—Kiddie Party with Shirley and Judy.
7:45—“Star Views” with Lois Andrews.
8:00—“Your Town Los Angeles Presents.”
8:30—“Meet Me in Hollywood,” direct from Hollywood and Vine.

NEW YORK, Nov. 19 (UP) — United Press television announced today that nine television stations will televise the production, "A Princess Marries," in connection with the marriage of Princess Elizabeth and Lt. Philip Mountbatten tomorrow [20].
The half-hour program is being distributed jointly by United Press and Acme News Telephoto. The program is in two parts, the first 16 minutes being devoted to a film depicting Elizabeth's life from babyhood through the announcement of her engagement, and the remainder, still pictures radioed from the wedding scene. A special script prepared by the United Press television staff, and scored to music, accompanies, the film and still pictures.
Stations televising the program are the Dumont stations, WABD and WTTG, in New York and Washington; CBS television, New York; WMAL-TV, Washington; WRGB, Schenectady; KSD-TV, St. Louis; WFIL-TV, Philadelphia; WBKB, Chicago; KTLA, Los Angeles.

Employing what is believed to be a new technique, WMAR, the Sunpapers television station, last night [20] reported pictorially the marriage of Princess Elizabeth to his Royal Highness, the Duke of Edinburgh, in London’s Westminster Abbey.
Television newsreels of the day’s pageantry were on their way across the Atlantic by lane by a motion-picture film—prepared in WMAR’s studios—brought to local screens views of the ceremony and festive London.
One scene showed the familiar face of Big Ben; then the television camera slowly traveled down the tower of the Parliament Building to the crowds watching the Irish state coach pass by.
Wedding Presents Shown
In another scene, the camera moved across a table, bearing wedding presents for the royal couple. Visitors, obviously awed, filed past the gifts.
After covering the commoners in the crowded streets, the telecast moved into the Abbey itself where royalty and invited guests held their breaths as the girl at the altar pronounced:
“I, Elizabeth Alexandra Mary...”
These scenes were recreated from a series of Wirephoto still pictures and compounded into a motion picture by the stall of WMAR.
Works At Top Speed
Successful in giving the impression of movement, the new technique required the studio’s stall to work at top speed.
During the morning and early afternoon, Wirephoto pictures of the ceremony and crowds were assembled, rephotographed and enlarged to three or four times their original size.
Mounted, these still photographs were again rephotographed, this time by motion picture cameras.
Utilizing a “zoomar” lens, WMAR’s cameramen were able to move in or out of a scene without losing focus. This was the technique employed in the scene which first showed Big Ben and then moved down on his crowd.
Swept Across Camera
Other stills were: “panned” or swept across by the camera as was done in the view of the wedding gifts.
Crowd shots also were “panned,” the camera moving across the faces of the spectators as they strained for a glimpse of their Princess.
Then, when all the motion pictures had been taken, it was necessary to develop them.
After preliminary projection, the films were cut and edited.
Other members of the WMAR staff then viewed the film in its final version, wrote a running commentary which had to be timed to the split second and selected and timed incidental music.
Elizabeth’s Life Traced
Finally, after a rehearsal, the film was ready for the air.
It was preceded in the telecast by a British film, “Heir to the Throne,” which traced the life of Princess Elizabeth from early childhood until just before her marriage.
Following this, a short Associated Press film showed trumpeters from the Royal Academy School of Music, Twickenham, rehearsing for their part in yesterday’s ceremonies.
WMAR’s own report began with scenes photographed on the eve of the ceremony, when crowds began packing Trafalgar Square in order to obtain vantage points along the route of procession.
Asleep On Feet
One small boy appeared to be asleep on his feet as he leaned against his mother, sitting on the curbstone with other London women huddled in blankets.
Crowds stood all night in front of Buckingham Palace, which was shown bathed in the gleam of hundreds of searchlights.
Continuing the wedding’s story through yesterday, the film showed the Princess in her wedding gown, the procession, the ceremony and the newlyweds waving to the crowds.
It concluded with a view of million Trafalgar Square and a glimpse of a smiling Princess on her wedding day. (Baltimore Sun, Nov. 21)

Know Your New York
Reviewed Thursday (20), 8:45-9 p.m., via WABD, New York. Sponsor, Bonded Auto Sales Company, Sam Streiner, advertising manager. Agency, William Warren; Steve Jackson, account executive. Writer-producer-director, Bill Monsees. Technical director, Frank Bunetta. Station producer, Bobby Melville. Set designer, Rudy Lucek. Cameramen: Ed Bezares, Len Messina. Sound man, Bill Wallace. Quiz master, Don Roper. Roper's assistant, Evelyn Peterson.
Television producers have been fascinated with the possibilities of translating the quiz shows, a big item on radio, into visual terms for television. For years, one experiment after another along these lines has paraded before the cameras. Now, one of the simplest and most compact is Know Your New York, a low-budget airer sponsored over WABD-DuMont by a local car sales outfit, Bonded Auto Sales. In the few weeks it has been on, the show has paid off with numerous actual sales of high-priced cars traceable directly to the program.
None of the ideas in the program is essentially new, but they are well put together and run off smoothly. Quiz master Don Roper and his attractive assistant, Evelyn Peterson, plucked the names of several viewers who wrote in, out of a bowl, and phoned each for the answer to a question. The questions all were based on slides of historic buildings or landmarks in New York, which were to be identified. Winners received $5 and a turkey, losers just got the bird. The we'll-phone-you gimmick has been in use for several years on tele, as a refinement of radio's call-us technique. Roper spoke with viewers by phone, registering proper enthusiasm for winners and sympathy for losers, but occasionally mugged a bit too much.
Camera work was completely static, focusing directly on Roper and Miss Peterson, with no change of pace except for the slide-questions. A little more originality in this respect would liven up the program. Transcribed music, supposed to be held below Roper's description of the places shown on the slides, occasionally came thru much too noisily, and offered too much competition. Also, Roper had a tendency not to repeat answers of the phoning contestants. These are relatively minor flaws, however, which could be worked out of the show without too much strain. Otherwise, it is a watchable program and obviously tuned to the budget of the medium local advertiser.
Commercials at start and finish featured slides on video with appropriate audio comment. Signature was a replica of a bond, with the firm's name on it. Another slide had three cartoon figures, representing customers desiring to buy, sell or rent a car; this seemed too cluttered to make suitable impact. Another commercial was worked into the fabric of the show by showing a slide of a big car parked outside the door of the sponsor-car being the "jackpot offer of the week." One contestant was asked to identify the car, which offered plenty of opportunity to plug its qualities.
Know Your New York would seem a good example of why more local sponsors are becoming video minded. Sam Chase (Billboard, Dec. 6)

Cincinnati, Nov. 20 (AP)—The Cincinnati Boxing Commission today advised the Crosley Broadcasting Corporation, operator of experimental television station W8XCT here, to try to work out an agreement with established promoters for the televising of boxing shows before proceeding further with plans to stage its own light cards, primarily for television purposes.
The station recently discontinued televising fights, James Shouse, Crosley president, told the commission today, after promoters insisted they receive payment for every empty seat.
As a result, Shouse said, the station is considering staging its own boxing programs and stands ready to spend “as much as $50,000 a year” on the venture.
Shouse got the suggestion to try for an arrangement with promoters when he appeared before the commission to seek advice on how to proceed in securing a promoter’s license. The commission told him he must first obtain a club charter from the State and then file an application with the local commission for promotion rights.

Pasadena's Rose bowl game will be televised for the first time on New Year's day, 1948, and shown over WRGB.
NBC will film the game on the west coast and rush the films to the Atlantic seaboard by plane for release over the NBC and by relay over WRGB. The "live" broadcast will be heard over the entire NBC radio network including WGY for the 22nd consecutive year. Bill Stern, NBC's director of sports, will be at the mike. (Schenectady Gazette, Nov. 20)

FRIDAY, NOVEMBER 21, 1947
WCBS-TV (CBS), Channel 2, New York City
off the air.
WNBT (NBC), Channel 4, New York City
1:00—Swift Home Service Club with Tex and Jinx, and Martha Logan, home economist; Sandra Gahle, decorator and home planner.
1:30—NBC Television Newsreel, Royal Wedding Films.
8:00—“Campus Hoopla,” with Bob Stanton and coach Lou Little, sponsored by U.S. Rubber.
8:30—Films of the wedding of Princess Elizabeth and Lt. Philip Mountbatten, sponsored by Swift Co.
8:40—U.P. News and Weather Reports.
8:47—“Gillette Cavalcade of Sports,” Boxing at St. Nicholas Arena: Feature Bout: Billy Graham vs. Rocco Rossano.
WABD (DuMont), Channel 5, New York City
6:35—Film shorts.
6:45—Walter Compton, news (from WTTG), sponsored by General Electric.
7:00—Small Fry Club, with Bob Emery.
7:30—Amateur Hour.
8:00—Film shorts.
8:54—Sports Names to Remember, sponsored by Moquin Wine.
9:00—Wrestling at Jamaica Arena, with Dennis James.
WRGB (NBC) Channel 4, Schenectady
7:30—Cut Up Capers.
7:45 Sportsreel.
8:00—NBC programs.
8:30 Weekend Weatherman.
8:40 News.
8:45 NBC programs to sign off.
WPTZ Channel 3, Philadelphia
9:30 a.m. to 12:45 p.m. and 1:40 to 3:45—Test Chart.
12:45—INS Television News.
1:00 to 1:40—NBC programming.
1:40—New Television Tower Construction from Wyndmoor.
3:45—INS Television News.
4:00—Children’s Matinee: cartoon, Clyde Beatty serial Chapter 7, and Western Feature.
7:30—INS Television News.
7:45—Motion picture short.
8:00—NBC program.
8:20—Short subject.
8:30—“Handy Man” with Jack Creamer, sponsored by Gimbels.
8:45 to sign-off—NBC programming.
WFIL-TV Channel 6, Philadelphia
2:30—Test Pattern.
7:30—Test Pattern.
8:00—Inquirer Television News.
8:15—South on Camac.
8:30—Wrestling from Philadelphia Arena.
11:00—Tribute Dinner for Connie Mack.
WMAR Channel 2, Baltimore
off the air.
WNBW (NBC) Channel 4, Washington
12:30—Test Pattern.
1:00—NBC programming.
1:45—Musical Interlude.
2:45—High School Football.
5:30—Musical Interlude.
7:45—Story of the Week.
8:00—NBC programming.
8:20—World in Your Home.
8:30—Weekend Weatherman.
8:40—Current Event Review.
8:45—Special Board of Trade.
9:30—NBC programming.
10:30—Telesports Show.
WTTG (DuMont) Channel 5, Washington
10:30 a.m.—Morning Melodies.
6:15—Dinner Music.
6:35—NBC programming.
7:30—Elder Michaux and the “Happy I Am” Choir.
8:00—Film short: “Safety on Wheels.”
8:30—Hockey at Uline Arena: Washington Lions vs Philadelphia Rockets.
WMAL-TV (CBS) Channel 7, Washington
Off the air.
WBKB Channel 5, Chicago
3:00—Chicago Television Showcase.
4:00—Junior Jamboree, with Kukla, Fran and Ollie.
7:30—News, Today’s World Picture.
7:45—Short subjects.
8:00—“Tele Chats,” sponsored by The Fair.
8.15—Short subjects.
8:30—Football from Soldiers’ Field: Chicago Rockets vs San Francisco 49ers.
W8XCT Channel 4, Cincinnati
8:15—Wrestling from the Music Hall Sports Arena. Card: June Byers and Viola Vian vs. Dottie Dodson and Wanda Banks; Bill Darnell vs. Monte LaDue; Paul Steuer vs. Jack Smithers.
KSD-TV Channel 5, St. Louis
3:00—News and Views.
3:15—Films: “Valley of the Sun,” “In Old Mexico.”
3:25—Behind the Scenes in fashion with Marjorie Wilton.
3:40—Film cartoon.
3:50—St. Louis District Table Tennis Association Interview.
4:05—Film shorts.
8:25—Tom Packs wrestling matches at Kiel Auditorium: Lou Thesz vs. Bill Longson; Ernie Dusek vs. Ray Villmer.
W6XAO Channel 2, Los Angeles
10:30 a.m.—Test Pattern.
11:00—Easy Aces.
11:30 to noon—Test Pattern and transcribed Martin Block show.
8:00—Test Pattern and Incidental Music.
8:25—Boxing at the Hollywood Legion Auditorium. Mario Trigo vs. Eddie Hudson, ten round main event; Billy Tierney vs. Jimmy Shans, six round semi-final; Lou Fillipo vs. Ramon Alva; Martin O’Malley vs. Pert Glenn; Richard Lopez vs. Johnny Reynolds; Jackie Cooper vs. Ozzie Biggie.
KTLA Channel 5, Hollywood
3:00-5:00—World Wide News and Music.
7:00—“Uncle Phil,” with ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philo.
7:10—Adventure Serial.
7:30—“Looking at Music” with Al Jarvis, sponsored by Philco.
8:00—Tele-Newsreel, sponsored by Buchanan Co.
8:15—Football at Gilmore Stadium: Los Angeles City College vs. Sacramento (Note: no such game is listed in Los Angeles newspapers that evening. The sports pages say the Loyala High Cubs took on the Cathedral Phantoms).

NEW YORK, Nov. 22.—The rapid-fire coverage given Britain's royal wedding this week is being cited by telecasters as a portent of things to come as television grows. Only 29 hours after Princess Elizabeth and Lieut. Philip Mountbatten took their vows to carry on Britain's royal line, motion pictures of the pomp and pageantry which surrounded the nuptials were telecast over the National Broadcasting Company (NBC) video network. A few hours later, another set of films of the same event was shown over two other television stations, originating at WMAR, Baltimore, and also carried by WCBA-TV [sic], New York.
Films shown by NBC were taken by the British Broadcasting Corporation (BBC) kinescope recorder, and flown to this country, where they were presented from 1:10 to 1:40 p.m. Friday (21). Sponsored by Swift & Company as part of its Swift Home Service Club, the films also were repeated at 8:20 p.m. The films were secured by, NBC as part of its reciprocal deal with BBC and showed highlights of the celebration and shots inside Westminster Abbey but not the actual ceremony. The BBC filming and commentary often seemed slow and stodgy, with cameras often trained on one view for too long a time. On the other hand, the roars of the crowd and pageantry, including the horse-drawn carriages, tolling of bells and views of Parliament Square had considerable appeal. Additional prints of the film were flown to KSD-TV, St. Louis, and WWJ-TD [sic], Detroit, for showing shortly after the network broadcast.
Third Coverage
The version shown by WMAR and WCBS-TV was secured from the Associated Press Television Newsreel Service. WMAR is the only video station now operating which is using the service, but WCBS-TV gained right to carry the show as part of the two stations' exchange set-up. Showing of the film from 9:30 to 10 p.m. Friday marked the third coverage of the event over WCBS-TV that day. During the 8 p.m. news, the station played the radio recording of the marriage made by Ed Murrow and the CBS staff in London and showed the latest wirephoto stills. From 8:45 to 9:15 p.m., WCBS-TV showed the British Information Service (BIS) doucmentary [sic] film on Princess Elizabeth's life and also presented more wirephoto stills.
The BIS film was pretty widely seen by that time, having previously been shown by WABD and WTTG, DuMont outlets in New York and Washington, respectively, from 8 to 8:30 p.m. the night before, under sponsorship of the Norge division dealers of the Borg-Warner Corporation. On the same show, early wire-photo stills also were shown. Chuck Tranum read the commentary.
The same BIS film and wirephoto stills were presented by local Chevrolet dealers at 8 p.m. Thursday over WMAR-TV, Baltimore, and WMAL-TV, Washington, and at 8:10 p.m. over WFIL-TV, Philadelphia. These programs were produced for the Chevrolet dealers by the video department of American Broadcasting Company (ABC), which still has no outlets of its own. Local announcers read the script at each outlet.
NBC's Thursday Program
NBC also had a wedding night program on Thursday, and again presented a program different from that on the other outlets. From 8:30 to 8:50 p.m. the NBC tele web presented exclusive International News Service (INS) feature films on the life of the Princess and some early wirephotos. Paul Alley handled the commentary.
The quality of NBC's Thursday night film seemed better than DuMont's, with more interesting camera work and less sticky commentary. On the other hand, DuMont presented its wirephotos in more consecutive, smoother and more interesting manner. Where NBC's stills seemed put together haphazardly, DuMont's presentation was made chronologically, with the script, made from standard United Press coverage of the event, tying them neatly together. Also, having each photo set down individually before the focused camera gave the DuMont stills a semblance of motion which added to the program's taste. Sam Chase. (Billboard, Nov. 29)

SATURDAY, NOVEMBER 22, 1947
WCBS-TV (CBS), Channel 2, New York City
1:50—Football at Baker Field: Columbia vs. Syracuse.
8:00—News, James McMullin.
8:15—“RSVP” with Gil Fates.
8:30—Pro Basketball from 69th Armory: N.Y. Knicks vs. Philadelphia.
WNBT (NBC), Channel 4, New York City
1:45—Football: Dartmouth vs. Princeton, from Princeton.
WABD (DuMont), Channel 5, New York City
Off the air.
WRGB (NBC) Channel 4, Schenectady
1:45—NBC program.
WPTZ (NBC) Channel 3, Philadelphia
9:30 to 1:30 p.m.—Test Chart.
1:30—INS Television News, sponsored by Wilf Bros.
1:45—Football from NBC, sponsored by Lucky Strike.
WFIL-TV Channel 6, Philadelphia
1:30—Test Pattern.
1:45—Football from Washington: Georgetown vs. George Washington.
7:30—Test Pattern.
8:00—Inquirer Television News.
8:10—Better Sports, with Don Kellett.
8:25—Hockey at the Arena: Philadelphia Rockets vs. New Haven Ramblers.
WMAR, Channel 2, Baltimore
1:30—Test Pattern.
1:50—Football: Johns Hopkins vs. Western Maryland.
4:20—Test Pattern.
7:30—Test Pattern.
8:00—CBS programs.
8:30—Film: “Boundary Lines.”
8:43—Film: “Daddy’s College Boy.”
8:46—Film: “The Story of Bananas.”
8:56—Film: “Jim.”
9:00—Film: “Uncrowned Champions.”
9:15—Basketball at the Colesium: Baltimore Bullets vs. Chicago Stags.
WNBW (NBC) Channel 4, Washington
1:00—Coming Attractions.
1:10—College Music.
1:30—Football Preview.
1:45—Football from NBC.
4:30—Musical Interlude.
8:00—C.U. Theater: “Rebel’s Empire.”
8:30—Sports Roundup.
8:35—Film Features.
WTTG (DuMont) Channel 5, Washington
off the air.
WMAL-TV (CBS) Channel 7, Washington
12 noon to 1:15 p.m.—Test Pattern.
1:15—Football at Griffith Stadium: Georgetown Hoyas vs. George Washington Colonials (to WFIL).
7:30—Test Pattern.
8:00 to signoff—CBS programming.
WBKB Channel 5, Chicago
1:15—College Football: Tulane Green Wave vs Notre Dame Fighting Irish.
W8XCT Channel 4, Cincinnati
2:00—Football at Nippert Stadium: University of Cincinnati Bearcats vs. Butler Bulldogs [right].
KSD-TV Channel 5, St. Louis
2:00—Football game between St. Louis University High School and Boys’ Town.
4:15—NBC newsreel of wedding of Princess Elizabeth.
8:00—News and views.
8:15—NBC newsreel of Princess Elizabeth’s wedding. 9:00—Feature Film: “Tall Timber” (1937) with George O’Brien.
10:15—Sign off.
W6XAO Channel 2, Los Angeles
Off the air.
KTLA Channel 5, Hollywood
3:00 to 5:00—News and music.
7:00—“Uncle Phil,” with Shirley Dinsdale and Judy Splinters.
7:10—Adventure Serial.
7:30—“You’ll Be Sorry” with Beryl Wallace.
8:00—“The Philco Football Score-board” with Bill Welch.
8:15—Short subject: “The Passing Hours.”
8:30—Hockey at the Pan-Pacific Auditorium: Los Angeles Monarchs vs. San Diego Skyhawks.

NEW YORK—The Columbia Broadcasting system is working on plans for a television network along the eastern seaboard, as far south as Washington and north to Boston. Plans for the network were discussed by Leonard Hole, associate director of CBS television, in a recent talk before the Radio Executives club at the Hotel Roosevelt.
Hole predicted the CBS network plan will start competitive television networking in the U.S. He feels competition will cut operating, production and receiver costs down to a level where advertisers will use the medium “as a truly forceful, effective means of selling.”
To date CBS has lined up three television stations in its network plan, WMAR, Baltimore, owned by the Baltimore Sun; WMAL, Washington, operated by the Washington Evening Star, and a Philadelphia station now being built by the Philadelphia Evening Bulletin. The Philadelphia station may start operating early in 1948. This would complete the CBS New York to Washington hookup by spring of next year.
Hole told the broadcasting executives that two factors must be determined before the company can estimate how the network will operate—(1) the cost of hooking up stations, either by coaxial cable or radio relay; (2) how legal agreements with the affiliated stations will be worked out.
At present CBS is exchanging commercial and sustaining programs over the coaxial cable with the Baltimore and Washington stations. Hole explained some of the problems involved in exchanging programs:
“In the field of sports, the problems of rights to release events in cities other than home location are being clarified. League rules governing professional sports such as baseball, football, basketball and hockey, with only radio precedents as guide posts, are beginning to emerge as unrealistic for television purposes.”
Hole also said CBS is leaning heavily on remote pickuns for programming. He predicted that the CBS television network will become a pattern for others, “particularly those without manufacturing tieups.” (Boxoffice, Nov. 22)

NEW YORK—The Television Broadcasters Ass’n will present its annual awards for outstanding contributions to the medium at a luncheon to be held during the TBA television clinic at the Waldorf-Astoria, December 10. Paul Raibourn, Paramount vice-president, will preside.
The TBA clinic will feature panel discussions on getting a television station on the air, local programming, local commercial television sales, networks, engineering problems.
FCC views on expansion; Eastman Kodak quick drying process, microwave relays; advertising agency view on talent and television, and American Telephone & Telegraph Co. plans for television. (Boxoffice, Nov. 22)

John Shepard, 3d, chairman of the board Yankee Network, signed contracts this week with R. L Hanks, New England manager of the General Electric Electronics Dept.; William C. Jaeger, district representative, and A. A. Brandt, general sales manager of G. E. WNAC will use complete G. E. transmitting equipment for its new television station. Transmitting facilities will be located at Medford. WNAC plans to be on with television early in 1948. (Boston Globe, Nov. 22)

NEW YORK, Nov. 22.—The Socony-Vacuum Oil Company, Inc., this week signed its first television sponsorship. The Wadhams Division of Socony-Vacuum will bankroll basketball games of Marquette University over WTMJ-TV Milwaukee, beginning December 5. Details are being set thru the Chicago office of Compton Agency, with everything due to be cleared early next week.
Altho WTMJ-TV has aired for some time experimentally, this is believed to be the first major time sale by the station. Wadhams pivision of Socony has long used radio for broadcasting many Midwest athletic events. (Billboard, Nov. 29)

NEW YORK, Nov. 22.—Tip-off that the struggle for television properties will be bitter was indicated this week when the National Broadcasting Company (NBC) struck a snag in its plan to televise The Late George Apley, by John P. Marquand, in co-operation with the Theater Guild in early December.
Twentieth Century-Fox, which controls the video rights, refused to give clearance when the web requested same early this week. The film company would not reveal whether its decision was final, but it was learned that negotiations for the property were being carried on by the very top level brass of both the web and 20th Century.
At 20th Century it was stated that a contract covering use of the script forbade telecasts for a period of 10 years.
NBC had first obtained permission to televise the script from Max Gordon, legit producer. Gordon subsequently informed NBC, however, that rights would have to be cleared with the film company.
Fact that the negotiations involved strictly upper echelons of the web and the film company is taken as an indication that the principle involved is more important than any specific telecast. With video making every effort to promote itself, the matter of obtaining good programing material assumes precedential implications. (Billboard, Nov. 29)