Maybe Happy wasn’t happy, but baseball fans in the east were.
A last-minute deal was signed at the end of September 1947 to put the World Series on television for the first time.
Baseball commissioner Happy Chandler wanted $100,000 for the rights to air the games, then rejected an offer for that amount from a beer company. Kiddies will be watching, you know. Finally, a proposal was accepted from two non-beer companies, but for a lot less money than Chandler expected.
Other major TV developments in the last half of September 1947 saw WRGB in Schenectady get a beefed-up relay transmitter system which made it able to clearly pick up signals from all three New York City stations for re-broadcast. Also, W8XCT in Cincinnati expanded its schedule, though it didn’t become a commercial station until 1948. And a third TV station in Washington, D.C., WMAL-TV, was about ready to debut.
“Meet the Press,” still on the air today, was scheduled to debut on television, but NBC stopped the show before the first broadcast because it was too controversial. I think of “Meet the Press” as a rather dry and dull political discussion, not something edgy.
CBS was continuing with its cost-saving “no studio” policy of remotes, movies, and newscasters Doug Edwards and Tom O’Connor reading over top of film and photos.
The end of the month marked the debut of the famous stop-motion Lucky Strike cigarette commercials (they were featured in a story in the November issue of Television magazine. This was American Tobacco’s first go at TV advertising.
The growth in the industry was incredible from June 1942 to September 1947. At the outset, two of three stations in New York only ran films a few hours during the week and there were days when there was no TV at all. We’re now at a period of a few big companies buying programmes, though test patterns were still common, and the money and stars were still on radio. As more stations signed on—there was an explosion of them in 1948—and Uncle Miltie grabbed the attention of American home viewers, that would slowly change.
Tuesday, September 16
10:30 a.m. Opening of U.N. General Assembly.
WNBT Channel 4, New York
11:00 a.m. Opening of U.N. General Assembly.
WABD Channel 5, New York
1:20 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:25 Baseball at Yankee Stadium, Yankees vs. St Louis Browns, Bill Slater play-by-play.
6:45 News with Walter Compton (from WTTG).
7:00 “Small Fry Club” hosted by Bob Emery.
7:30 “Highway to the Stars,” dramatic serial; a Caples Co. Production.
8:00 Western Feature Film, sponsored by Chevrolet.
9:00 “College of Style and Swing,” sponsored by Jay Jay Junior.
9:20 Boxing at Jerome Stadium with Dennis James, James Carter vs. Patsy Spataro (eight rounds), sponsored by Teldisco.
WBKB Channel 5, Chicago
7:30 “The Lights Go Out.”
7:45 “Behind the Headlines.”
8:00 “Streamliner Parade,” sponsored by Union Pacific and Northwestern Railroads.
8:20 Film.
8:30 “You Should Ride a Hobby Horse,” with Russ Davis, sponsored by Arbee Food Products and The Fair.
8:45 Milt Hopwood’s Sports Show.
WPTZ Channel 3, Philadelphia
9:30 to 10:45 a.m. and 1:00 to 2:00 Test Chart.
10:45 INS Television News.
11:00 NBC.
1:00 INS Television News, sponsored by Good House Stores.
1:20 Baseball Double header at Shibe Park, A’s vs. Cleveland Indians, Claude Haring play-by-play, sponsored by ARCO and Philco.
7:45 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 Feature Film.
WFIL-TV Channel 6, Philadelphia
2:30 Test Pattern.
3:30 Film.
3:45 Garden State Race.
7:30 Test Pattern.
8:00 Inquirer Television News.
8:15 Mummers’ Summer Frolic.
WNBW, Channel 4, Washington
10:45 a.m. Test Pattern; 11:00 NBC.
WTTG Channel 5, Washington
6:45 Walter Compton, news; 7:00 DuMont; 8:00 Film shorts; 8:20 Baseball at Griffith Stadium, Senators vs. Detroit Tigers.
W6XAO Channel 2, Los Angeles
9:30 a.m. Test Patterns and music.
10:00 “Queen For a Day” with Jack Bailey.
10:30 Test Patterns and music.
KTLA Channel 5, Hollywood
3:00-5:00 “Tune Up Time,” test slides and music, sponsored by Leo. J. Meyberg.
7:00 “Star Views” with Lois Andrews, sponsored by Philco.
7:15 “You’ll Be Sorry” with Beryl Wallace.
7:30 “Uncle Phil,” for kids from 6 to 60, with ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure Serial.
8:00 Newsreel.
8:10 Class in Arrows.
8:30 Opening of the Sixth National Horse Show from the Horse Palace.
Cincinnati — Crosley Broadcasting Corporation’s experimental television station, W8XCT, inaugurated a regular schedule of Tuesday night broadcasts this week [16] with emphasis on “personalities in the news” programs. Initial broadcast last night, emceed by Frazier Hunt of WLW’s “Morning Matinee”, featured two Army officers from “Operation Thunderstorm”, U. S. Army’s all-weather flying experiment at Wilmington, Ohio.
Another change in the W8XCT schedule offers test patterns regularly from 2:30 to 4:30 p.m. Tuesday, Wednesday and Thursday. From 2 to 2:30 on these days station will air films or “views of the city” from W8XCT studios. Tuesday night programs, made up chiefly of amateur talent, begin at 8:30 p.m.
Station also announced yesterday that Red Thornburgh had rejoined the Crosley chain as director of sports for television. Formerly a sports announcer with the corporation, and more recently director of sports and special events for WKLX, Lexington, Ky., Thornburgh will handle all sports over W8XCT. (Radio Daily, Sept. 17)
Hollywood, Sept. 16.—KFI has given up the fight in which it had been attempting to unseat NBC from video channel number four here. Incensed when the FCC gave its network affiliate the four channel it had requested, while giving KFI number nine, the station appealed the FCC "final" decision of some weeks back. (Variety, Sept. 16)
A visual edition of "Meet the Press," ad lib interview sustainer Friday nights on Mutual from Washington, has been recommended to General Foods as a five-week television series on WNBT, starting Sept. 30. Young & Rubicam, agency on the account, plans doing the video stanza from New York, and spotting press interviews with Mayor O'Dwyer, District Attorney Hogan and City Councilman Quill on subjects of local, topical interest.
General Foods already sponsors a tele series on WNBT of another Mutual radio show, "Leave It to the Girls." (Variety, Sept. 16)
WCBS-TV Channel 2, New York
11:00 a.m. U.N. General Assembly.
WNBT Channel 4, New York
11:00 a.m. U.N. General Assembly.
7:30 “Kraft Television Theatre—Murder Without Crime,” sponsored by MacLaren’s Imperial Cheese.
8:30 Football at the Polo Grounds, N.Y. Giants vs. Los Angeles Rams.
WABD Channel 5, New York
1:30 Test Pattern.
1:45 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:50 Baseball at Yankee Stadium, Yankees vs. Chicago White Sox, Bill Slater play-by-play.
6:45 News with Walter Compton (from WTTG).
7:00 “Small Fry Club” with Bob Emery.
7:30 “Bob Wolff Sports Clinic” (from WTTG).
7:45 “Swing Into Sports” with Vincent Richards.
8:00 Paul Winchell Show.
8:30 Film shorts.
8:45 Boxing at Jamaica Arena with Dennis James, Sandy Saddler vs. Angelo Ambrasana (eight rounds), five other bouts, sponsored by American Stores.
WBKB Channel 5, Chicago
1:25 Baseball Double header at Wrigley Field, Cubs vs. N.Y. Giants, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
7:30 Frank Wood, Private Detective.
8:00 Film, short subjects.
8:15 Jack Payne, sponsored by Terman Television Sales.
8:30 Football at Soldier Field, Chicago Bears vs. Washington Redskins.
WPTZ Channel 3, Philadelphia
9:30 a.m. Test Chart.
9:45 INS Television News.
10:00 Freedom Train.
1:00 INS Television News, sponsored by Good House Stores.
1:20 Baseball Double header at Shibe Park, A’s vs. Detroit Tigers, Claude Haring play-by-play, sponsored by ARCO and Philco.
7:30 INS Television, sponsored by Wilf Bros. Appliances.
7:45 Sports Scrap Book with Stoney McLinn and Bill Campbell.
8:00 Selected Motion Pictures.
8:15 West Philadelphia Choral Society.
8:30 NBC programming.
WFIL-TV Channel 6, Philadelphia
2:30 Test Pattern.
3:30 Film.
3:45 Garden State Race.
7:30 Test Pattern.
8:00 Inquirer Television News.
8:15 Magic Made Easy.
8:30 Freedom Train program.
WNBW Channel 4, Washington
2:00 Test Pattern; 7:20 Illustrated News; 7:30 NBC.
WTTG Channel 5, Washington
6:45 Walter Compton, news; 7:00 DuMont; 7:30 Bob Wolff Sports Clinic; 7:45 Film shorts; 8:00 The Visionaires; 8:20 Baseball from Griffith Stadium, Senators vs. Cleveland Indians.
W6XAO Channel 2, Los Angeles
9:30 a.m. Test Patterns and music.
10:00 “Queen For a Day” with Jack Bailey.
10:30 Test Patterns and music.
KTLA Channel 5, Hollywood
3:00-5:00 “Tune Up Time,” test slides and music, sponsored by Leo. J. Meyberg.
7:00 Al Jarvis, sponsored by Philco.
7:30 “Uncle Phil,” with ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure Serial.
8:00 Film: “Trip to Carlsbad.”
8:30 Wrestling at the Olympic Auditorium, Vicente Lopez and Larry Moquin vs. Jules Strongbow and Karl Davis, Maurice LaChapelle vs. Swedish Angel, Hans Schnabel vs. Vic Christy, Reginald Siki vs. George Becker, Sammy Menacker vs. Brother Frank.
BBD&O’s television department will demonstrate a new idea in the use of vaudeville performers with established routines tonight [17] over WABD (8 p.m.) with three sponsors—American Gas Association, Serval, Inc., and Universal Gas Ranges.
Paul Winchell, ventriloquist, will be featured in the program titled “Gas Has Got It.” Show is produced by Chet Kulosza, and written by Jim Campbell, both of the agency. (Radio Daily, Sept. 17)
SPORTS SCRAP BOOK
With Bill Campbell, Stoney McLinn
Producer: Ernie Walling
Writer: Stoney McLinn
15 Mins.; Wed., 7:15 p.m.
Sustaining
WPTZ, Philly
Two w.k. Philly sports spielers. Bill Campbell (WCAU) and Stoney McLinn (WIP) have wrapped up a video package which has more than usual interest of interview type shows being telecast. Idea is to have demonstrations as well as palaver about the sporting event.
When caught, Campbell had a powwow with a youngster who had won a championship with model airplanes. The kid was unaffected and proud of his model air skimmers which he showed off and explained. McLinn's guest was a handicapper and "caller" at the Garden State racetrack who showed on a blackboard how they spot horses for tabulation of racing results. Show was well-handled and interesting both from an aural standpoint and o.k. to watch. Shel. (Variety, Sept. 24)
Uncle Phil
Sales angle here is obviously to get the youngsters to sell their elders on getting a tele receiver for the home and is based on the solid principle that if kids harp on something long enough they can wear down parents' sales resistance. Commercials are cleverly handled in planting the seed in the youthful minds. Kids are told to be sure to be back the next night and if they don't have a receiver at home they cats watch the show at their more fortunate playmate's house.
Vent Shirley Dinsdale and her doll, Judy Splinters, carry on 10 minutes of easy chatter in which they deliver birthday greetings to all the kids who write in to Uncle Phil. Each day a youngster whose birthday comes on that day is invited to appear on the show. Routine includes interviewing a kid and reading some of the mail from other youngsters. Miss Dinsdale, a personable young lady, proves herself quite capable in slanting the patter at the 4-12 group as well as being an accomplished ventriloquist. Lee Zhito. (Billboard, Oct. 4)
Thursday, September 18
WCBS-TV Channel 2, New York
11:00 a.m. U.N. General Assembly.
7:15 Test Pattern.
8:00 CBS Television News with Douglas Edwards, Col. Carlos P. Romulo, guest, sponsored by Gulf.
8:20 “Teen-Age Fashion Show (Washington Irving High School Auditorium).
8:50 Film: “Wool, the Versatile.”
9:00 Documentary film: “Colombia, Crossroads of the Americas.”
WNBT Channel 4, New York
7:50 NBC Television Newsreel.
8:00 “Leave it to the Girls,” sponsored by Certo.
8:30 “Friend of the Family.”
[Times has “Variety Program”.]
9:00 “You Are an Artist” with John Gnagy, sponsored by Gulf Oil.
9:10 NBC Television Newsreel (repeat).
WABD Channel 5, New York
1:50 Baseball at Yankee Stadium, Yankees vs. White Sox, Bill Slater play-by-play.
6:30 Test Pattern.
7:00 “Small Fry Club” with Bob Emery, sponsored by Fisher Baking.
7:30 “Birthday Party” with Bill Slater.
8:00 Feature Film: “The 39 Steps” with Robert Donat and Lucie Mannheim (Gaumont, 1935).
9:20 Wrestling at Jerome Stadium with Dennis James.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs. N.Y. Giants, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:35 INS News Tape, sponsored by Wilf Bros. Appliances.
7:50 NBC program.
8:00 “Pleased to Meet You” with Roy Neal.
8:15 Selected motion pictures.
8:30 “Mac McGuire’s Dude Ranch.
8:45 Film.
9:00 NBC program.
9:10 Fashions in Textile.
WFIL-TV Channel 6, Philadelphia
2:30 Test Pattern.
2:45 Chester County Horse Show.
7:30 Test Pattern.
7:40 Chester County Horse Show.
8:00 Inquirer Television News.
8:15 “Mr. Fixit.”
8:30 Chester County Horse Show.
WRGB Channel 4, Schenectady
7:30 Seen and Heard; 7:40 Country Store; 8:00 NBC; 8:30 Memory Lane.
WNBW Channel 4, Washington
2:00 Test Pattern; 8:00 Capital Citizen; 8:30 NBC.
WTTG Channel 5, Washington
6:45 Walter Compton, news; 7:00 DuMont; 8:00 Film feature; 8:20 Baseball at Griffith Park, Senators vs. Cleveland Indians, Bob Wolff play-by-play.
KSD-TV Channel 5, St. Louis
3:00 News and Views; 3:15 NBC Newsreel; 3:25 “Hobby Corner,” Mrs. Louis E. Maginnis’ music box collection; 3:35 and 3:45 Film shorts; 4:00 “Man on the Street” with Frank Eschen, sponsored by Hyde Park beer; 4:00 Film.
8:10 Baseball Closeups with Harry Caray and Gabby Street, sponsored by Griesedieck Brothers Brewery; 8:25 Baseball at Sportsman’s Park, St. Louis Cardinals vs. Boston Braves, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakeries. W6XAO Channel 2, Los Angeles
9:30 a.m. Test Patterns and music.
10:00 “Queen For a Day” with Jack Bailey.
10:30 Test Patterns and music.
KTLA Channel 5, Hollywood
3:00-5:00 “Tune Up Time,” test slides and music, sponsored by Leo. J. Meyberg.
7:00 “Star Views” with Lois Andrews.
7:15 Tele-Beauty.
7:30 “Uncle Phil,” for kids from 6 to 60, with ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure Serial.
8:00 “Meet the Dons.”
8:30 World Premiere of “Ice Follies of 1948” from the Pan Pacific Auditorium.
Friday, September 19
WNBT Channel 4, New York
1:00 “Swift Home Service Club” with Tex McCrary and Jinx Falkenburg, with Martha Logan in the Swift Test Kitchen; Eve Tarter, hat designer and others.
1:30 NBC Tele News.
8:00 “Disk Magic” with Jack Kilty.
8:30 “The World in Your Home,” U.N. film “First Steps,” sponsored by RCA.
8:42 “Gillette Cavalcade of Sports.” Boxing from Madison Square Garden, Tony Janiro vs. Tony Pellone.
WABD Channel 5, New York
6:45 News with Walter Compton (from WTTG).
7:00 “Small Fry Club” with Bob Emery.
7:30 Elder Michaux [right] and Choir (from WTTG).
8:00 “Doorway to Fame.”
8:30 “The Magic Carpet,” sponsored by Alexander Smith Carpets.
8:45 Disc Bar.
9:00 Wrestling from Jamaica Arena with Dennis James.
WBKB Channel 5, Chicago
7:30 “Telechats,” sponsored by The Fair.
7:45 Short subjects.
8:00 Singing Smiths.
8:15 Golf.
8:30 Football at Soldier Field: Chicago Rockets vs. Buffalo Bills, sponsored by Keeley Brewing Co.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:30 INS Television News, sponsored by Wilf Bros. Appliances.
7:45 Kiddies Cartoon.
8:00 NBC program.
8:30 “Handy Man” with Jack Creamer, sponsored by Gimbels.
8:45 NBC.
WFIL-TV Channel 6, Philadelphia
2:30 Test Pattern.
2:45 Chester County Horse Show.
7:30 Test Pattern.
7:40 Chester County Horse Show.
8:00 Inquirer Television News.
8:15 “Mr. Fixit.”
8:30 Chester County Horse Show.
WRGB Channel 4, Schenectady
7:30 Sportsreel; 7:40 Let Yourself Go; 8:00 NBC.
WNBW Channel 4, Washington
2:00 Test Pattern; 7:20 Illustrated News; 7:45 Let’s Learn to Dance; 8:00 NBC.
WTTG Channel 5, Washington
6:45 Walter Compton, news; 7:00 DuMont; 7:30 Elder Michaux and “Happy Am I Choir”; 8:00 “Hollywood and Vine” with Jimmy Ellison.
KSD-TV Channel 5, St. Louis
3:00 News and Views; 3:15 Film short: "Class in Archery"; 3:25 Songs by Russ Severin; 3:35 Film short: "Defensive Football"; 3:45 “Man on the Street” with Frank Eschen, sponsored by Hyde Park beer; 4:00 Film.
7:55 Baseball Closeups with Harry Caray and Gabby Street, sponsored by Griesedieck Brothers Brewery; 8:10 Baseball at Sportsman’s Park, St. Louis Cardinals vs. Chicago Cubs, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakeries. W6XAO Channel 2, Los Angeles
10:00 “Queen For a Day” with Jack Bailey.
10:30 and 8:00 Test Patterns and music.
8:25 Boxing at the Hollywood Legion Stadium, John Thomas vs. Liege Drew, Bobby Berger vs. Johnny Hunt, Billy Herrera vs. Phil Loma, Johnny Duke vs. Leroy Burleson, Nickie Smith vs. Pat Moran, Danny Mendoza vs. Butch Maxwell.
KTLA Channel 5, Hollywood
3:00-5:00 “Tune Up Time,” test slides and music, sponsored by Leo. J. Meyberg.
7:00 Al Jarvis, sponsored by Philco.
7:30 “Uncle Phil,” for kids from 6 to 60, with ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure Serial.
8:00 Newsreel.
8:10 Shorts.
8:30 Football at the L.A. Coliseum: Los Angeles Dons vs. Brooklyn Dodgers.
BVD Corporation has increased its sponsorship of weather reports on WNBT during the football season, with the purchase of sports immediately preceding telecasts of nine professional football games of the New York Giants.
Contract calls for 20-second reports on sound film, through Grey Advertising Agency, Inc. (Radio Daily, Sept. 19)
Saturday, September 20
WCBS-TV Channel 2, New York
1:50 Baseball at Ebbets Field, Dodgers vs. Boston Braves, Bob Edge play-by-play, sponsored by Ford and Post Cereals.7:15 Test Pattern.
8:00 CBS Television News with Tom O’Connor.
8:15 “This is New York” with Bill Leonard.
8:45 Feature film: “Stagecoach Outlaws” with Buster Crabbe and Fuzzy St. John (PRC, 1945).
WNBT Channel 4, New York
2:25 Baseball from the Polo Grounds, N.Y. Giants vs. Philadelphia Phillies, Bob Stanton play-by-play.
WABD Channel 5, New York
11:30 a.m. President’s Cup Regatta, Motor Boat Races, Washington (from WTTG).
WBKB Channel 5, Chicago
4:15 Racing from Hawthorne.
WPTZ Channel 3, Philadelphia
9:30-1:30 Test Chart.
1:30 INS Television News, sponsored by Good House Stores.
1:50 Baseball at Shibe Park, A’s vs. New York Yankees, Claude Haring play-by-play, sponsored by ARCO and Philco.
WFIL-TV Channel 6, Philadelphia
1:30 Test Pattern.
2:45 Football, Villanova vs. Kings Point.
7:30 Test Pattern.
7:45 Inauguration Ceremony.
8:00 Inquirer Television News.
8:10 Better Sports.
8:25 Feature film.
WTTG Channel 5, Washington
11:30 a.m. DuMont.
KSD-TV Channel 5, St. Louis
3:00 News and Views; 3:15 Film: "Know Your Football"; 3:25 Children's Fashion Show, junior styles for school and playtime; 3:50 Film.
7:55 Baseball Closeups with Harry Caray and Gabby Street, sponsored by Griesedieck Brothers Brewery; 8:10 Baseball at Sportsman’s Park, St. Louis Cardinals vs. Chicago Cubs, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakeries. KTLA Channel 5, Hollywood
3:00-5:00 “Tune Up Time,” test slides and music, sponsored by Leo. J. Meyberg.
7:00 “You’ll Be Sorry” with Beryl Wallace.
7:30 “Uncle Phil,” for kids from 6 to 60, with ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure Serial.
8:00 Western Feature: “The Rangers Round-up” with Fred Scott and Fuzzy St. John (Spectrum, 1938).
9:00 “Philco Football Scoreboard” with USC coach Dean Cromwell, sponsored by Philco/Broadway Department Store.
9:15 Films.
Sunday, September 21
WCBS-TV Channel 2, New York
1:50 Baseball at Ebbets Field, Dodgers vs. Boston Braves, Bob Edge play-by-play, sponsored by Ford and Post Cereals.
6:15 Test Pattern, time, music.
7:00 “Scrapbook, Junior Edition,” audience participation with Jini Boyd O’Connor.
8:00 “The Week in Review,” news highlights.
8:10 Feature Film, “Three is a Family” with Marjorie Reynolds, Arthur Lake, Hattie McDaniel (UA, 1944).
WNBT Channel 4, New York
8:00 “Author Meets the Critics,” moderated by John K.M. McCaffery.
8:30 NBC Television Theatre Presentation.
9:00 The Borden Show.
9:30 Film Feature: “Jack London” (UA, 1943) with Michael O’Shea, Louise Beavers, opening narration by Frank Graham.
WABD Channel 5, New York
1:00 President’s Cup Regatta from Washington (from WTTG).
WPTZ Channel 3, Philadelphia
1:30 INS Television News, sponsored by Good House Stores.
1:50 Baseball Double header at Shibe Park, A’s vs. New York Yankees, Claude Haring play-by-play, sponsored by ARCO and Philco.
7:45 INS Television News, sponsored by Wilf Bros. Appliances.
8:00 NBC.
WFIL-TV Channel 6, Philadelphia
1:15 Test Pattern.
1:30 Inquirer Comics.
2:00 Catholic League Football, St. Joseph vs. LaSalle.
7:30 Test Pattern.
8:00 Inquirer Television News.
8:30 Let’s Pop the Question.
9:00 Film.
9:10 Religious Program, Father Donley.
WNBW Channel 4, Washington
7:30 Test Pattern; 8:00 NBC.
WTTG Channel 5, Washington
1:00-5:45 DuMont.
KSD-TV Channel 5, St. Louis
KTLA Channel 5, Hollywood
1:30 Pacific Coast League Double header at Wrigley Field, Los Angeles vs. San Diego Padres.
3:00 Yesterday’s Del Mar Races.
8:00 “Tune Up Time,” test slides and recorded music.
8:30 Cartoon.
8:40 “Shopping at Home” with Keith Hetherington and Harrise Brin, presented by leading Los Angeles Stores.
8:55 Cartoonews.
9:00 “Philco Football Scoreboard” with USC coach Dean Cromwell, sponsored by Philco/Broadway Department Store.
9:15 Feature film: “Danger on the Air” with Donald Woods, Peter Lind Hayes, Lee J. Cobb. (Universal, 1938).
Cincinnati—First television broadcast of a baseball game from Crosley Field was given Sunday, September 21, when the Cincinnati Reds met the Pittsburgh Pirates in a double header. Arrangements for the telecast were made by James D. Shouse, president Crosley Broadcasting Corporation, and Warren Giles, president of the Cincinnati ball club. The broadcast began at 1:15 p.m. EST over W8XCT, Crosley experimental video station, under supervision of J. R. Duncan, acting director of television operations. (Radio Daily, Sept. 22)
Monday, September 22
WNBT Channel 4, New York
8:00 NBC Television News.
8:10 Film shorts.
8:40 Trotting Races, Roosevelt Raceway.
10:30 NBC Television News, repeat.
WABD Channel 5, New York
1:30 Test Pattern.
6:45 News with Walter Compton (from WTTG).
7:00 “Small Fry Club” with Bob Emery.
7:30 Nancy Craig Show: “Woman of Tomorrow.”
7:50 Film shorts.
8:00 “The Music Album.”
8:15 Film shorts.
8:30 “Know Your New York.”
8:45 Amateur Boxing from Jamaica Arena with Dennis James.
WBKB Channel 5, Chicago
8:00 Jack Brickhouse.
8:15 Short subjects.
8:30 Wrestling from Midway Arena.
WPTZ Channel 3, Philadelphia
9:30-5:30 Test Chart.
7:45 INS Television News, sponsored by Wilf Bros. Appliances.
8:00 NBC programming.
WFIL-TV Channel 6, Philadelphia
2:30 and 7:30 Test Pattern.
8:00 Inquirer Television News.
8:10 Magic Made Easy with Tom Osborne.
8:30 SPCA film.
9:00 Temple Television Forum.
9:30 Camden Wrestling Bouts.
WRGB Channel 4 Schenectady
7:30 DuMont; 7:50 Editor’s Desk; 8:00 DuMont; 8:15 Strollin’ with Yale; 8:30 DuMont.WTTG Channel 5, Washington
1:50 DuMont; 6:45 Walter Compton, news; 7:00 DuMont; 7:50 Film Shorts; 8:00 Music Album with Joby Reynolds; 8:15 Film shorts; 8:30 DuMont; 8:45 Film Featurette; 9:00 “Step ‘n’ Fetch It” with Mike Hunnicutt; 9:30 DuMont.
KSD-TV Channel 5, St. Louis
3:00 News and Views; 3:15 Film short "Rodeo Day" (Educational, 1935); 3:45 Man on the Street with Frank Eschen, including St. Louis Fire Department rescue demonstration, sponsored by Hyde Park beer.
8:00 “Tele-Quizi-Calls,”charades hosted Harry Gibbs and Dottye Bennett, sponsored by Union Electric; 8:30 Film short "Silver Springs"; 8:40 Man on the Street, Frank Eschen, m.c.; 9:00 Film Short, "Pickfair"; 9:10 News and Views; 9:25 Film short, "Winter Sports"; 9:35 “Music Room,” Songs by Russ Severin.
W6XAO Channel 2, Los Angeles
9:30 a.m. Test Patterns and music.
10:00 “Queen For a Day” with Jack Bailey.
10:30 and 8 p.m. Test Patterns and music.
8:25 Wrestling at Hollywood Legion Auditorium, Angelo Savoldi vs. Danny McShain, Maurice LaChapelle vs. Billy Varga, Lee Grable vs. Morris Shapiro, gene Stanlee vs. John Cretorio, Billy Marcus vs Lucky Simonovich.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” test slides, recorded music, sponsored by Leo. J. Meyberg.
7:00 Al Jarvis, Vatican choir guests, sponsored by Philco.
7:30 “Uncle Phil,” for kids from 6 to 60, with ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure Serial.
8:00
Your Town—Los Angeles Presents.”
8:30 Amateur Boxing.
Tuesday, September 23
WCBS-TV Channel 2, New York
1:50 Baseball at Ebbets Field, Brooklyn Dodgers vs. N.Y. Giants, Bob Edge play-by-play, sponsored by Ford and Post Cereals.
WABD Channel 5, New York
1:20 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:25 Baseball Double header at Yankee Stadium, Yankees vs. Washington Senators, Bill Slater play-by-play.
6:45 News with Walter Compton (from WTTG).
7:00 “Small Fry Club” hosted by Bob Emery.
7:30 “Highway to the Stars,” dramatic serial; a Caples Co. Production.
8:00 Western Feature Film, sponsored by Chevrolet.
9:00 “Disc Bar” with Don Roper.
WBKB Channel 5, Chicago
7:30 “Behind the Headlines.”
7:45 Short subjects.
8:00 “Streamliner Parade,” sponsored by Union Pacific and Northwestern Railroads.
8:20 Film.
8:30 “You Should Ride a Hobby Horse,” with Russ Davis, sponsored by Arbee Food Products and The Fair.
8:45 Film, short subjects.
9:00 “Dr. Jekyll and Mr. Hyde.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:45 INS News Tape, sponsored by Wilf Bros. Appliances.
8:00 The Weather, Climate and Seasons.
8:45 Feature Film.
WFIL-TV Channel 6, Philadelphia
2:30 Test Pattern.
3:30 Film.
3:45 Garden State Race.
7:30 Test Pattern.
8:00 Inquirer Television News.
8:10 Better Philadelphia Exhibition.
WRGB Channel 4 Schenectady
7:30 On the Job; 7:30 Film Short; 8:05 The Necklace; 8:25 10 m. short; 8:40 Show Biz.
WTTG Channel 5, Washington
6:45 Walter Compton, news; 7:00 DuMont.
W6XAO Channel 2, Los Angeles
9:30 a.m. Test Patterns and music.
10:00 “Queen For a Day” with Jack Bailey.
10:30 Test Patterns and music.
KTLA Channel 5, Hollywood
7:00 “Star Views” with Lois Andrews, sponsored by Philco.
7:15 Home Economics.
7:30 “Uncle Phil,” for kids from 6 to 60, with ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure Serial.
8:00 Newsreel.
8:10 Class in Arrows.
8:15 Pacific Coast League Baseball at Gilmore Field, Hollywood Stars vs. Portland Beavers.
A three-year-old New Canaan, Conn., girl wrote Bob Emery’s “Small Fry Club” on WABD, DuMont television station yesterday [23] seeking membership in the “Small Fry” group. She wrote “My Daddy works in television for NBC—but for me, Mr. DuMont’s Small Fry club is tops.” Her mother penned the letter for the youngster. (Radio Daily, Sept. 24)
Wednesday, September 24
WCBS-TV Channel 2, New York
1:50 Baseball at Ebbets Field, Brooklyn Dodgers vs. N.Y. Giants, Bob Edge play-by-play, sponsored by Ford and Post Cereals.
WNBT Channel 4, New York
7:30 “Kraft Television Theatre—Suspect,” sponsored by MacLaren’s Imperial Cheese.
8:30 “In the Kelvinator Kitchen” with Alma Kitchell.
WABD Channel 5, New York
3:00 and 6:30 Test Pattern.
6:45 News with Walter Compton (from WTTG).
7:00 “Small Fry Club” with Bob Emery.
7:30 “Bob Wolff Sports Clinic” (from WTTG).
7:45 “Swing Into Sports” with Vincent Richards.
8:00 Fashion show.
8:30 Film shorts.
8:45 “College of Style and Swing,” sponsored by Jay Jay Junior.
9:00 Boxing at Jamaica Arena with Dennis James, Lloyd Gibson vs. Bill Poli, sponsored by American Stores.
WBKB Channel 5, Chicago
7:30 Frank Wood, Private Detective.
8:00 Film, short subjects.
8:15 Jack Payne, sponsored by Terman Television Sales.
8:30 Wrestling from Rainbo Arena with Russ Davis.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:30 INS Television, sponsored by Wilf Bros. Appliances.
7:45 Sports Scrap Book with Stoney McLinn and Bill Campbell.
8:00 Selected Motion Pictures.
8:10 Piano Patter with Chuck Sweeney.
8:30 NBC programming.
8:45 Cinderella Ballet.
WFIL-TV Channel 6, Philadelphia
2:30 and 7:30 Test Pattern.
8:00 Inquirer Television News.
8:10 Magic Made Easy with Tom Osborne.
8:30 Better Half Exhibition.
WRGB Channel 4 Schenectady
7:30 NBC; 8:30 Mary Young; 8:45 Film short; 8:55 Music; 9:05 Film short; 9:25 Cutup Capers.
WNBW Channel 4, Washington
2:00 Test Pattern; 7:20 Illustrated News; 7:30 NBC.
WTTG Channel 5, Washington
6:45 Walter Compton, news; 7:00 DuMont; 7:30 Bob Wolff Sports Clinic; 7:45 “Rogue’s Gallery”; 9:00 Wrestling From Turner’s Arena.
W6XAO Channel 2, Los Angeles
9:30 a.m. Test Patterns and music.
10:00 “Queen For a Day” with Jack Bailey.
10:30 Test Patterns and music.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” test slides, recorded music, sponsored by Leo. J. Meyberg.
7:00 Al Jarvis, by Philco.
7:30 “Uncle Phil,” for kids from 6 to 60, with ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure Serial.
8:00 “Old Characters,” featurette.
8:30 Wrestling from the Olympic Auditorium, Larry Moquin vs. Swedish Angel, Vicente Lopez and Vic Christy vs. Karl Davis and Hans Schnabel.
Hollywood, Sept. 23.—To showcase its wares—and get a time priority—the Buchanan Co. has started sponsoring "Tele-News Digest," a 10-minute reel of strictly foreign news on Paramount's KTLA. Is a sponsor looking?
Reel contains seven clips of events happening abroad and marks the introduction here of standard 16m. newsreels to the medium. Impression here is WBKB, Chicago, will also get it. (Variety, Sept. 24)
Thursday, September 25
WCBS-TV Channel 2, New York
7:15 Test Pattern.
8:00 CBS Television News with Douglas Edwards, interview with Carlos F. Romulo, sponsored by Gulf.
8:20 Rodeo at Madison Square Garden, Win Elliot and John Henry Faulk commentary, sponsored by Ford.
WNBT Channel 4, New York
7:50 NBC Television Newsreel.
8:00 “Leave it to the Girls,” sponsored by Certo.
8:30 “Friend of the Family.”
9:00 “You Are an Artist” with John Gnagy, sponsored by Gulf Oil.
9:10 NBC Television Newsreel (repeat).
WABD Channel 5, New York
1:30 Test Pattern.
1:45 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:50 Baseball at Yankee Stadium, Yankees vs. Boston Braves, Bill Slater play-by-play.
7:00 “Small Fry Club” with Bob Emery, sponsored by Fisher Baking.
7:30 “Birthday Party” with Bill Slater.
8:00 Feature Film: “Minstrel Man” with Benny Fields and Gladys George (PRC, 1944).
9:20 Wrestling at Jerome Stadium with Dennis James.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:35 INS News Tape, sponsored by Wilf Bros. Appliances.
7:50 Baseball from Shibe Park, Phillies vs. Brooklyn Dodgers.
WFIL-TV Channel 6, Philadelphia
2:30 Test Pattern.
3:45 Garden State Races.
7:30 Test Pattern.
8:00 Inquirer Television News.
8:10 “Mr. Fixit.”
8:25 Film.
WRGB Channel 4 Schenectady
7:30 Coffee with Varters; 7:40 Sprecher and Wright; 8:00 NBC; 8:30 Youth Builds Fashion.
WNBW Channel 4, Washington
2:00 Test Pattern; 8:00 Capital Citizen; 8:30 NBC.
WTTG Channel 5, Washington
6:45 Walter Compton, news; 7:00 DuMont; 8:00 Film feature; 8:20 Baseball at Griffith Park, Senators vs. Philadelphia A’s, Bob Wolff play-by-play.
KSD-TV Channel 5, St. Louis.
2:15 NBC newsreel; 2:25 Baseball at Sportsman’s Park, St. Louis Browns vs. Cleveland Indians, play-by-play with Ellis Veach and Ray Stockton, sponsored by Purity Bakeries. 8:00 NBC newsreel; 8:10 Preview of the Roy Rogers Rodeo; 8:20 Film short; 8:30 News and Views; 8:45 Feature film.
W6XAO Channel 2, Los Angeles
9:30 a.m. Test Patterns and music.
10:00 “Queen For a Day” with Jack Bailey.
10:30 Test Patterns and music.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” test slides, recorded music, sponsored by Leo. J. Meyberg.
7:00 “Star Views” with Lois Andrews, sponsored by Philco.
7:15 Tele-Beauty.
7:30 “Uncle Phil,” for kids from 6 to 60, with ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure Serial.
8:00 Meet the Dons.
8:15 Pacific Coast League Baseball at Gilmore Field, Hollywood Stars vs. Portland Beavers.
PARADE OF SPORTS
With Gene Autry's world's championship rodeo; John Faulk, Gil Fates, commentators
Director: Bob Bendick
Approx. 157 Min.; Thurs. (25), 8:30 p.m.
FORD MOTOR CO. (J. Walter Thompson)
WCBS-TV, N. Y.
This was the curtain-raiser on Ford's second season as bankroller of the N. Y. CBS tele station's "Parade of Sports," which in its first semester covered 61 sporting events including Madison Square Garden pro boxing, ice hockey, track meets, etc., and football and baseball games.
Autry's rodeo made for a diverting, action-filled, if rather prolonged, preem. Picking up the ridin', ropin', bronc-bustin' roundup at the Garden from its evening's start, CBS' tele cameramen trained their Image-orthicons on a procession of spectacular acts and contests, ranging from a giant square-dance by cowhands and cowgirls on horse-back to the standard competitions of rodeodom.
Autry, as the star performer, was spotlighted in an act with his trick mount, Champion No. 2. When he came on for some song numbers, however, televiewers were cut out of the act, thanks to the Petrillo ban (although "incidental" music of the Garden band was aired throughout), and the station ran in about 15 minutes of musical film. Aside from this annoyance, it was a good evening's entertainment.
A major factor in the stanza's entertainment value was WCBS-TV's smart injection again of running commentary by John Faulk, who did the same stint last year. A drawling Texan who has ridden in rodeos himself, Faulk brought authentic flavor to his explanatory chore and handled it in completely easy, off-hand fashion. Gil Fates, who handled some of the Ford commercials—others were on film from the studios—was on hand the rest of the time to toss in comments, ask Faulk questions about events transpiring, etc. Pair made an effective combo.
Flaws in camera work and commentaries were minor. Occasionally camera switches crossed up Faulk's comments. He repeated explanations and comments a good deal. Couple of times the camera was closeup on Autry, astride his mount, when the point of interest was the horse's footwork. On the whole, however, it was a well handled stanza. Doan. (Variety, Oct. 1)
Los Angeles—Instead of the original scheduled three television shows per week for Lois Andrews, Cliinton Stanley, producer for all Larry Finley Enterprises videos, announces two shows every Tuesday and Thursday over KTLA. The Tuesday show from 7:00 to 7:30 p.m. will feature skits titled “Behind the Scene of Television With Gossip.” The Thursday shows will be the regular 15-minute stint from 7:00 to 7:15 p.m. with guest artists and gossip. Gough Industries-Philco sponsor all the Larry Finley television productions. (Radio Daily, Sept. 25)
Klaus Landsberg, director of KTLA, announced yesterday [25] that his station would televise Pasadena’s Tournament of Roses parade Jan. 1. The event will be screened from 9 a.m. to 11 a.m. and will be sponsored by the Union Oil Co. Arnold Maguire, coast head for Foote, Cone and Belding, handled the deal. Landsberg also announced that KTLA would cover all eight home games of Loyola University held in the Coliseum and Gilmore Stadium.(Hollywood Reporter, Sept. 26)
Friday, September 26
WNBT Channel 4, New York
1:00 “Swift Home Service Club” with Tex McCrary and Jinx Falkenburg, with Martha Logan in the Swift Test Kitchen.
1:30 NBC Tele News.
8:00 “Disk Magic” with Jack Kilty. [May not have aired. See below.]
8:30 “The World in Your Home,” sponsored by RCA.
8:42 “Gillette Cavalcade of Sports.” Boxing from Madison Square Garden, Billy Arnold vs. La Verne Roche.
1:45 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:50 Baseball at Yankee Stadium, Yankees vs. Boston Red Sox, Bill Slater play-by-play.
3:00 INS News, Test Pattern, Music.
6:45 News with Walter Compton (from WTTG).
7:00 “Small Fry Club” with Bob Emery.
7:30 Duke Art, sculptor.
8:00 “Doorway to Fame.”
8:30 “Disc Bar” with Don Roper.
8:45 Sam Hindes, ventriloquist.
9:00 Wrestling from Jamaica Arena with Dennis James.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs. St. Louis Cards, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
7:30 “Telechats,” sponsored by The Fair.
7:45 Short subjects.
8:00 Barn Dance.
8:30 Football at Soldier Field: Chicago Rockets vs. Cleveland Browns, sponsored by Keeley Brewing Co.
WPTZ Channel 3, Philadelphia
9:30 to 2:45 Test Chart.
2:45 INS Television News, sponsored by Good House Stores.
3:00 Bryn Mawr Horse Show.
7:30 INS Television News, sponsored by Wilf Bros. Appliances.
7:45 Kiddies Cartoon.
8:00 NBC program.
8:20 Film.
8:30 “Handy Man” with Jack Creamer, sponsored by Gimbels.
8:45 NBC.
WFIL-TV Channel 6, Philadelphia
2:30 and 7:30 Test Pattern.
8:00 Inquirer Television News.
8:10 Film.
8:20 College Football at Temple Stadium, Temple Owls vs. N.Y. University Violets.
WRGB Channel 4 Schenectady
7:30 Rogues of Rackets; 7:50 Songs; 8:00 NBC.
WNBW Channel 4, Washington
2:00 Test Pattern; 7:20 Illustrated News; 7:45 “Let’s Learn to Dance,” sponsored by George’s Stores; 8:00 NBC; 11:00 The School of Sports.
WTTG Channel 5, Washington
6:45 Walter Compton, news; 7:00 DuMont; 7:30 Elder Michaux and “Happy Am I Choir”; 8:00 Film shorts; 8:20 Baseball at Griffith Stadium, Washington vs. Philadelphia A’s..
KSD-TV Channel 5, St. Louis.
3:00 News and Views; 3:15 Film; 3:25 Songs by Russ Severin; 3:35 Film; 3:45 Man on the Street with Frank Eschen, sponsored by Hyde Park beer; 4:00 Film.
8:25 Wrestling matches in Kiel Auditorium, Mike Sharpe vs. Wild Bill Longson, Ben Sharpe vs. Hi Lee, Francois Valois vs. Ernie Dusek, Joe and Emil Dusek vs. Cherry Vallina and Ralph Garibaldi, sponsored by Hyde Park beer.
W6XAO Channel 2, Los Angeles
10:00 “Queen For a Day” with Jack Bailey.
10:30 and 8:00 Test Patterns and music.
8:25 at the Hollywood Legion Stadium, Fitzy Fitzpatrick vs. Rusty Payne, Ray Dioses vs. Edgar Kennedy, Sidney Hitchings vs. Jose Luis, Jerry Brown vs. Eddie Duer, Eddie Seale vs. Lee Strong, Billy King vs. Benny Ventura.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” test slides, recorded music, sponsored by Leo. J. Meyberg.
7:00 Al Jarvis, sponsored by Philco.
7:30 “Uncle Phil,” for kids from 6 to 60, with ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure Serial.
8:00 Newsreel.
8:10 Shorts.
8:30 Ice Follies of 1948 at the Pan Pacific Auditorium.
Tex McCrary and Jinx Falkenburg's "Swift Home Service Club" show last Friday [26] (NBC) inaugurated a new public service for televiewers—a lost and found department for N. Y. city dogs. After Tex and Jinx interviewed a staffer of the Society for the Prevention of Cruelty to Animals on procedures followed by the SPCA in returning lost pooches to their owners, a group of dogs picked up on city streets during the previous 24 hours were paraded before the cameras for owner identification.
Idea, conceived by Broadway flacks Fred Coll and Zac Freedman, is a good one. Fact that several dog-owners phoned the SPCA during the show proves it will serve the public well. Similar stunts was tried with a single dog once by the old Standard Brands-Sponsored "Face to Face" on NBC tele but was forsaken when the show went off the air.
Tex and Jinx show, otherwise, has improved considerably since first aired some six months ago. Only daytime studio show now broadcast by a N. Y. outlet, it should be a welcome break in the chores of city housewives. (Variety, Oct. 1)
U. S. Rubber’s “Friday Night Quarterback,” featuring Lou Little, Columbia University football coach, begins its second year on WNBT tonight [26], (8-8:30 p.m.).
Format of the show has Little discussing and predicting college grid games for the following Saturday, with Bob Stanton acting as emcee. (Radio Daily, Sept. 26)
The World Series will be televised!
This announcement by baseball and television officials late yesterday spurred preparations for bringing to Times-Union readers visual accounts of the great fall baseball classic which starts Tuesday.
The occasion is The Times-Union World Series Party—and everyone’s invited at no charge.
SEVEN PHILCO television sets are being installed in the Ten Eyck hotel building.
They are being placed to assure maximum visibility for all who attend the party during the series. There will be seating accommodations for more than 800 persons in the quarters formerly occupied by W. E. Walsh and Sons in the hotel building.
THE PARTY will mark the introduction of the new General Electric microwave relay system which produces a television image exactly as clear as those received in New York city, where the where the series featuring the Yankees and Dodgers opens.
Co-sponsoring the World Series party with this newspaper are Philco Television, the Ten Eyck hotel, Albany, new radio station, WROW, and International News Service.
THE LATTER will mark have on display one of its latest model news teletype printers. Over this machine will be typed out play-by-play accounts of the series games.
The speed with which balls and strikes, hits and runs are flashed by the INS printer will have an opportunity to compare the speed of the printed word with that of the radio voice.
This is your invitation to join us at the world premiere, of World Series by television.
The time is 1:30 p. M. Tuesday. Sept. 30. The place is State and Pearl streets, in the Ten Eyck hotel building.
See you there! (Times-Union, Sept 27)
Saturday, September 27
WCBS-TV Channel 2, New York1:05 Test Pattern, time and music.
1:50 Football at Baker Field, Columbia vs. Rutgers, Mel Allen play-by-play.
7:15 Test Pattern, time and music.
8:00 CBS Television News with Tom O’Connor.
8:15 “Scrapbook, Senior Edition,” participation program for, by, and about viewers, with Gil Fates.
8:45 Documentary film: “High Plains.”
WNBT Channel 4, New York
1:45 Football at West Point: Army vs. Villanova, sponsored by Lucky Strike cigarettes.
WABD Channel 5, New York
1:45 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:50 Baseball at Yankee Stadium, Yankees vs. Philadelphia A’s, Bill Slater play-by-play.
WBKB Channel 5, Chicago
1:25 Baseball at Wrigley Field, Cubs vs. St. Louis Cards, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
4:15 Racing from Hawthorne.
8:00 Boy Scout exposition from Soldier Field.
WPTZ Channel 3, Philadelphia
9:30-1:30 Test Chart.
1:30 INS Television News, sponsored by Good House Stores.
1:50 Baseball at Shibe Park, Phillies vs. New York Giants, Claude Haring play-by-play, sponsored by ARCO and Philco.
WFIL-TV Channel 6, Philadelphia
2:30 Test Pattern.
3:45 Garden State Racing.
7:30 Test Pattern.
7:45 Inauguration Ceremony.
8:00 Inquirer Television News.
8:10 “Better Sports” with Don Kellett.
8:25 Shrine Circus.
WRGB Channel 4 Schenectady
2:45 NBC.
WNBW Channel 4, Washington
1:30 Test Pattern; 1:45 NBC.
WTTG Channel 5, Washington
2:50 Baseball at Griffith Stadium, Senators vs. Boston Red Sox, Bob Wolff play-by-play.
KSD-TV Channel 5, St. Louis
2:15 Washington University-Missouri Valley College football game at Francis Field, sponsored by Hyde Park True Lager.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” test slides, recorded music, sponsored by Leo. J. Meyberg.
7:00 Miss Philco Television of 1948 contest.
7:30 p.m. Uncle Phil, for kids from 6 to 60, with Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure serial.
8:00 “Know Your Football.”
8:15 Baseball from Gilmore Field, Hollywood vs. Portland Beaver, latest football scores between innings.
COLLEGE FOOTBALL
Army-Villanova (NBC) [27]
Columbia-Rutgers (CBS) [27]
WNBT, WCBS-TV, N. Y.
Kickoff of the 1947 college football season on television last Saturday (27) revealed that New York's tele sports crews are once more back, in the groove. Coverage by NBC and CBS cameramen of the college games marked considerable improvement over the n.s.g. job done by NBC and DuMont on pro games several weeks ago.
Where the pro games showed the crews concentrating too much on closeups and switching too often from one lens to another, cameramen from both crews Saturday employed a much steadier pace. Closeup shots were eliminated almost entirely, with stress placed on medium and long shots. Viewers were thus afforded a much better overall picture of the games. As it stands now, the medium shot looks best for a straight running play through the line, with longer views better for passing or kicking plays. Closeups, if used at all, should be confined to personality shots when time is called.
As for the commentators, NBC's Bob Stanton still shapes up as the best in the current tele scene. Apparently one of the few who studies his lineup before game time, Stanton in most instances came up with the name of the player participating in a play several seconds before the loudspeaker system on the field had it. In addition, he confined his remarks to pointing up pertinent points in the game instead of echoing radio announcers with too wordy a description of the proceedings.
Bob Edge, who handled the play-by-play for CBS, wasn't up to par. Numerous pauses in his commentary indicated he wasn't too sure of the players' identification. He still has a tendency, moreover, to overdo sportswriters' cliches. They may add color to an announcer's description but can also become irksome when used as prolifically as Edge uses them. He also forgot to watch the clock at period ends. Viewers wouldn't have known the first quarter had ended if the cameras hadn't cut over to the time clock at the last second.
NBC games this year are sponsored by American Tobacco through N. W. Ayer. Game opened with a neat closeup of Stanton lighting a Lucky. Plugs thereafter were confined to flash slides during intermissions and a large clock built around a blownup pack of Luckies between quarters. CBS hasn't inked a sponsor yet for the games but has signed a N. Y. car dealer Trader Horn for a 15-minute pre-game commercial. With the ebullient Horn himself carrying the commercial via interviews with celebs at the field, it wasn't too hard to take. Horn's gags, however, are extremely corny and his sales pitch marked a throwback to the worst radio commercials. Shal. (Variety, Oct. 1)
The games will be sponsored by Ford Motor Co. and Gillette Safety Razor Co., Inc., and will be made available to every television station able to relay the games, according to Mutual.
Stations expected to carry the series include WNBT, the National Broadcasting Co. station; WCBS-TV, of the Columbia Broadcasting System and WABD, the Dumont station, all of New York; WPTZ, Philadelphia, the Philco station; WFIL-TV, also Philadelphia; WGRB, Schenectady, N. Y., the General Electric Co. station, and WTTG, DuMont, and WNBW, N. B. C., both in Washington. Mutual does not have a television station in operation at the present time.
The rights were sold for a reported figure of $65,000. A brewing company had offered to pay the original asking price of $100,000 but had been turned down by the commissioner.
Commenting on the announcement, Mr. Kobak said: “Both Mr. Chandler the sponsors and Mutual, feel that television will be greatly stimulated by making this series available to as many baseball fans s possible who cannot attend the games. We feel that the greatest public service can be rendered on behalf of baseball by the broadcasting and television industry in making these telecasts available to all.”
The Mutual network also has the exclusive right for the play-by-play broadcasts of the series. The games will be broadcast in this country, Canada, Hawaii and Alaska by more than 500 stations affiliated with the network. (Herald Tribune, Sept. 27)
Better Cars, Inc., has bought the time preceding each Saturday football telecast on WCBS-TV to air live commercials, scheduled to start tomorrow [27] at approximately 1:45 p.m.
Commercials, to run between 10-15 minutes, will be aired from the scrimmage field and will involve interviews with new car purchasers, etc. (Radio Daily, Sept. 26)
NEW YORK, Sept. 27. — General Foods Corporation next week will reduce its television schedule to 30 minutes, replacing its former full hour weekly over WNBT. Beginning October 2, it will use only the first half hour of its former 8 to 9 p.m. period on Thursday nights, with Young & Rubicam (Y&R) Agency alternating on a five-week basis with Benton & Bowles (B&B), Y&R will produce the first five shows, B&B the next five, and Y&R will then take its second turn.
Neither agency had approved specific plans at week’s end, altho the first Y&R show is only a few days off. B&B is known to be considering a video version of Broadway Talks Back, featuring legit actors, producers and drama critics. B&B shows will be for Maxwell House, while Y&R will plug Jello.
B&B this week ended a six-week run of Leave It to the Girls on the 8 to 8:30 time period, while Y&R concluded a 13-week institutional series on the 8:30 to 9 p.m. period, winding up with a film on the Freedom Train. General Foods is committed to the single half-hour period on WNBT until the end of this year, but is expected to decide its entire 1948 video program by the end of November. (Billboard, Oct. 4)
Sunday, September 28
WCBS-TV Channel 2, New York
7:30 “Lost Jungle,” film serial.
8:00 “The Week in Review,” news highlights.
8:10 Documentary Film.
8:30 Rodeo at Madison Square Garden, Win Elliot and John Henry Faulk commentary, sponsored by Ford.
WNBT Channel 4
8:00 “Author Meets the Critics,” moderated by John K.M. McCaffery.8:30 Film shorts.
9:00 The Borden Show.
9:30 Film Feature: “Little Men” with Kay Francis, Jack Oakie and Elsie as Buttercup. (RKO, 1940).
WABD Channel 5, New York
1:45 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:50 Baseball at Yankee Stadium, Yankees vs. Philadelphia A’s, Bill Slater play-by-play.
WBKB Channel 5, Chicago
1:30 Baseball at Wrigley Field, Cubs vs. St. Louis Cardinals, play-by-play with Joe Wilson and Jack Brickhouse, sponsored by Commonwealth Edison and Ford; Post-Game “Scoreboard” for Kass Clothing.
WPTZ Channel 3, Philadelphia
1:30 INS Television News, sponsored by Good House Stores.
2:15 Football at Municipal Stadium, Philadelphia Eagles vs. Washington Redskins.
7:45 INS Television News, sponsored by Wilf Bros. Appliances.
8:00 NBC.
WFIL-TV Channel 6, Philadelphia
1:15 Test Pattern.
1:30 Inquirer Comics.
2:00 Catholic League Football, St. Joseph High vs. Southeast Catholic High.
7:30 Test Pattern.
8:00 Inquirer Television News.
8:30 Let’s Pop the Question.
9:00 Film.
9:10 Religious Program.
WNBW Channel 4, Washington
2:00 Football at the Baltimore Stadium, Colts vs. N.Y. Yankees; 8:00 NBC.
WTTG Channel 5, Washington
2:50 Baseball at Griffith Stadium, Senators vs. Boston Red Sox, Bob Wolff play-by-play.
KSD-TV Channel 5, St. Louis
8:15 Roy Rogers Rodeo at the Arena.
KTLA Channel 5, Hollywood
1:30 Pacific Coast League Double header at Gilmore Field, Hollywood Stars vs. Portland Beavers.
3:00 Yesterday’s Del Mar Races.
8:00 “Tune Up Time,” test slides and recorded music.
8:30 Cartoon.
8:40 “Shopping at Home” with Keith Hetherington and Harrise Brin, presented by leading Los Angeles Stores. 8:55 Cartoonews.
9:00 “Philco Football Scoreboard” with USC coach Dean Cromwell, sponsored by Philco/Broadway Department Store.
9:15 Feature film: “The Black Doll” with Donald Woods, Nan Grey, Edgar Kennedy (Universal, 1938).
THIS TIME NEXT YEAR
With Frank Thomas, Leona Powers, Mary Alice Moore, Kendall Clark, Vaughn Taylor, Percy Helton, John Becker, Frank Wilson
Producer-Director-Writer: Fred Coe
Remote Director: Garry Simpson
75 Mins.; Sunday (28), 8:35 p.m.
BORDEN'S (Kenyan & Eckhardt) WNBT—NBC, N. Y. Borden's closed down its television bankrolling activities Sunday (28) night with one of the most intricate and entertaining comedy-dramas yet staged in the NBC studios. "This Time Next Year," with a cast of featured Broadway actors, represents another feather in the cap of NBC staff producer Fred Coe, who also wrote and directed this one. With judicious trimming of the first act, which went inexorably slow on tele, "Time" might serve well as a Broadway vehicle.
Tale, a fantasy, revolved about an aristocratic southern politician whose 50-year dream was to build a monument to the Confederacy that would outshine Grant's Tomb. Advised by an angel during a premature death that the fates had ruled against the monument, he struck a compromise by forcing a promise from the angel—a Confederate officer—that he would help him "do away" with the Grant edifice one year from the date of his death. Scene then shifted to an actual remote pickup from Grant's Tomb, where the viewers, on the assigned date, were to be let in on what happened.
Coe's opening of the show via a supposed studio interview with the Southerner's granddaughter who told the tale via flashback, was a masterful touch. This, coupled with the pickups from Grant's Tomb, led viewers to believe the story might actually have been true. Uniformly fine work of the cast under Coe's direction furthered the illusion until at least halfway through the show.
As with previous Borden dramatic shows, the plugs were kept unobtrusive as possible so as not to destroy the story vein. Unique use of an entirely silent commercial to bridge the acts was good and might be picked up by other tele sponsors, since the pictures carried just as much weight, if not more, without words. Stal. (Variety, Oct. 1)
Monday, September 29
WNBT Channel 4, New York
8:00 NBC Television News and Salute to WRGB Schenectady.
9:00 Boxing at St. Nicholas Arena, Joe Agosta vs. Rocky Castellani (middleweight, ten rounds). [Note: Agosta refused to fight, claiming he had a cold. He was suspended by the Boxing Commission.]
WABD Channel 5, New York
3:00 and 6:30 Test Pattern.
6:35 Film shorts.
6:45 News with Walter Compton (from WTTG).
7:00 “Small Fry Club” with Bob Emery.
7:30 “Impersonalities,” with Don Roper and Belle Flower.
7:45 Film shorts.
8:00 “The Music Album.”
8:15 Film shorts.
8:30 “Swing into Sports” with Vincent Richards.
8:45 Amateur Boxing from Jamaica Arena with Dennis James.
8:00 Jack Brickhouse.
8:15 Film: Short subjects.
8:30 Wrestling from Midway arena.
WPTZ Channel 3, Philadelphia
9:30 to 5:30 Test Chart.
7:45 INS Television News.
8:00 NBC.
WFIL-TV Channel 6, Philadelphia
2:30 and 7:30 Test Pattern.
8:00 Inquirer Television News.
8:10 “Magic Made Easy” with Tom Osborne.
8:30 Film.
9:00 Temple University Forum.
9:30 Camden Wrestling Bout.
WRGB Channel 4, Schenectady
7:30 Speaking for Women; 7:45 A Day to Remember; 8:00 Salute to WRGB; 8:45 NBC.
WTTG Channel 5, Washington
6:35 DuMont; 6:45 Walter Compton, news; 7:00 DuMont; 7:45 Film Shorts; 8:00 Music Album with Joby Reynolds; 8:15 Film shorts; 8:30 To be announced; 8:45 Film Featurette; 9:00 “Step ‘n’ Fetch It” with Mike Hunnicutt; 9:30 DuMont.
KSD-TV Channel 5, St. Louis
3:00 News and Views; 3:15 Film short; 3:25 Del Russo, fashion makeup authority; 3:40 Film short; 3:45 “Man on the Street” with Frank Eschen, sponsored by Hyde Park beer; 4:20 Film.
8:00 “Tele-Quizi-Calls,” charades hosted Harry Gibbs and Jo Dysart, sponsored by Union Electric.
; 8:40 Sports Closeups with Harry Caray and Gabby Street, sponsored by Griesedieck Brothers Brewery; 9:00 Film; 9:15 “Man on the Street” with Frank Eschen; 9:35 Film; 9:45 “News and Views” with Frank Eschen; 10:00 Sign Off.
W6XAO Channel 2, Los Angeles
8 p.m. Test Patterns and music.
8:25 Wrestling at Hollywood Legion Auditorium. Junior heavyweight title match: Billy Varga, vs. Danny McShain. Also on the card: Lee Grable vs. Jan Blears, George Temple vs. Bob Corby, King Kong Kashey vs. Gene Stanlee, Morris Shapiro vs. Lucky Simonovich.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” test slides, recorded music, sponsored by Leo. J. Meyberg.
7:00 Al Jarvis, Vatican choir guests, sponsored by Philco.
7:30 “Uncle Phil,” for kids from 6 to 60, with ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure Serial.
8:00
Your Town—Los Angeles Presents.”
8:30 Amateur Boxing.
Programs available through this relay will make the WRGB area the "best video-programmed region in the country," at least until the relay or a similar networking service is extended to other territories, General Electric officials told newsmen in Schenectady last Wednesday when programs originating at WNBT and WABD New York were sent over the relay in an advance demonstration.
Although WRGB has rebroadcast a number of WNBT's programs on a regular basis for the past seven years, the station has not made any exclusive video network tieup as yet, according to Al Zink, WRGB program supervisor. Mr. Zink announced that the first month's schedule following the inauguration of the new relay would include regular pickups from WABD, the Du Mont station in New York, and WCBS-TV New York as well as from WNBT.
Tonight's opening program, he said, will be a salute from NBC, with Niles Trammell, NBC president, and Frank E. Mullen, executive vice president, and other top executives paying their respects to WRGB and the new relay system. On Tuesday evening the pickup will be from WABD and on Thursday from WCBS-TV, with those pickups to be repeated for the succeeding three weeks. Citing the limited supply of talent available locally and the high cost of live programming as limiting factors on WRGB's local program presentations, Mr. Zink said that present plans contemplate about seven hours a week of local telecasts, with the remainder of the station's programs coming from New York, Philadelphia or Washington via the relay.
Relay was to be put into use two days before its formal dedication to carry Saturday's Army-Villanova game at West Point to the WRGB audience. Telecasts of ten of the East's top collegiate gridiron contests will be relayed during the season to WRGB from WNBT, on which they are sponsored by the American Tobacco Co. for Lucky Strikes. WRGB carries commercials experimentally and without making any charge. (Broadcasting, Sept. 29)
Tuesday, September 30
WCBS-TV Channel 2, New York
1:15 World Series in Yankee Stadium, Game One, Brooklyn Dodgers (Ralph Branca) vs. N.Y. Yankees (Spec Shea), Bob Stanton and Bob Edge, play-by-play.
WNBT Channel 4, New York
1:15 World Series, Bob Stanton and Bob Edge, play-by-play.
WABD Channel 5, New York
12:53 World Series Review (movies of past World Series) with Dennis James.
1:08 “Sports Names to Remember,” sponsored by Mouquin Wine.
1:15 World Series, Bob Stanton and Bob Edge, play-by-play.
6:45 News with Walter Compton (from WTTG).
7:00 “Small Fry Club” hosted by Bob Emery.
7:30 “Highway to the Stars,” dramatic serial; a Caples Co. Production.
8:00 Western Feature Film, sponsored by Chevrolet.
9:00 “College of Style and Swing,” sponsored by Jay Jay Junior.
9:15 Boxing at Jerome Stadium with Dennis James, James Carter vs. Patsy Spataro (eight rounds), sponsored by Teldisco.
WBKB Channel 5, Chicago.
7:30 The Lights Go Out
7:45 Short subjects.
8:00 Behind the Headlines.
8:15 Short subjects.
8:30 “Your Library in Action.”
8:45 Review of World Series by Milt Hopwood.
WPTZ Channel 3, Philadelphia
9:30 to 1:00 Test Chart.
1:00 INS News, sponsored by Good House Stores.
1:15 World Series.
7:45 INS Television News, sponsored by Wilf Bros. Appliances.
8:00 “The Importance of Being Earnest,” three-act play.
WFIL-TV Channel 6, Philadelphia
12:30 Test Pattern.
1:00 World Series Preview with Tom Moorehead and Don Kellett.
1:15 World Series.
WRGB Channel 4 Schenectady
1:15 World Series; 6:45 DuMont; 7:00 The Homiest Room; 7:30-9:15 DuMont.
WNBW Channel 4, Washington
1:30 World Series.
WTTG Channel 5, Washington
1:30 World Series; 6:35 Film Shorts; 6:45 Walter Compton, news; 7:00 DuMont.
W6XAO Channel 2, Los Angeles
10:30 a.m. Test Patterns and music.
11:00 “Queen For a Day” with Jack Bailey.
11:30 Test Patterns and music.
KTLA Channel 5, Hollywood
3:00 “Tune Up Time,” test slides, recorded music, sponsored by Leo. J. Meyberg.
7:00 “Star Views” with Lois Andrews, sponsored by Philco.
7:15 Home Economics, with Phyllis Frost.
7:30 “Uncle Phil,” for kids from 6 to 60, with ventriloquist Shirley Dinsdale and Judy Splinters, sponsored by Philco.
7:40 Adventure Serial.
8:00 Newsreel.
8:10 Class in Arrows.
8:15 Pacific Coast League Playoff Baseball from Wrigley Field, Los Angeles Angels vs. Portland Beavers.
NBC tele crew, handling the opening game, did a fine job, exceeding its best game-handling during regular season. Because of the average small tele screen, though, and the limited scope of the camera lens, viewers still received the impression of the field being cut off directly behind the pitcher's box. Unless a ball was hit to the outfield, the most comprehensive view furnished was one including the pitcher, batter, catcher and umpire.
Mel Allen and Red Barber, doubling on the radio play-by-play over the entire Mutual web offered a much more colorful commentary than did telecaster Bob Stanton, bringing the game right into the audience living room. Forced to furnish word pictures of the action, they sounded more enthusiastic, with their rapid-fire, verbose commentary contrasting strangely with Stanton's more leisurely-paced announcing. Otherwise, the two commentaries were the same. Both gave the usual weather notes, player statistics and baseball anecdota that lend color to the game.
NBC used its usual two cameras on the game. Main camera was stationed directly above and behind home plate for the pitcher-batter combination, with the second several feet to the left for closeup shots of the players and long shots if a ball was hit to the outfield. NBC's tele producer maintained a split-second timing on his camera cutting. At one point in the early innings he cut from home plate to second base just in time to catch Dodger first baseman Jackie Robinson complete a sliding steal into the bag. Cameras also furnished a good closeup on the next play of Robinson trapped between second and third. Again, because of the lens' narrow limitations, though, the viewers couldn't see Pete Reiser scampering from first to second on the play.
Seasonally low sun threw a heavy shadow across half the playing field well before game time, which helped cut down tele's vision. Because of the shadows, it was impossible to follow the ball in flight from pitcher to catcher. Any shot of the right half of the field, in fact, was n.s.g. Combination of radio and tele coverage offered one interesting contrast. Stanton had Joe Cronin at his mike before game time to plug Gillette blades, with the factual cameras showing them reading the commercial directly from a script. Cronin showed up at the radio mike at the end of the first inning and read exactly the same script. Since he couldn't be seen this time, the plug was much more effective.
Live Gillette plugs on tele, done at mikeside, were okay for the most part but didn't compare to the filmed commercials prepared by Ford, co-sponsor on the tele coverage. Stal. (Variety, Oct. 1)
Televised version of "Meet the Press," Mutual radio show featuring Martha Rountree, has been turned down by NBC toppers for reportedly being "too controversial." Show was submitted to NBC by Young and Rubicam for the General Foods' Thursday night 8-8:30 spot.
As a result, tele version of "Author Meets the Critics," which has been shunted from one time slot to another on WNBT, returns to its original Thursday night position tomorrow (Thurs.) [2] for a one-shot performance. Book to be discussed is Robert C. Ruark's "Grenadine Etching." Ruark himself will appear on the show, with Harper's associate editor Merle Miller defending the book and writer Russell Maloney opposing it. John K. M. McCaffery is moderator.
“Author” will be replaced Oct. 9 by "Quiz of the Seven Arts." new idea in question-and-answer shows devised by Jo Ranson, publicity chief of WHN, N. Y. indie radio outlet, and Dick Pack, WNEW, N. Y., new publicity chief. Questions are to be confined to show business, with sportscaster Bill Slater serving as emcee. Scheduled for four weeks, the show will plug Jello.
"Author," packaged by Martin Stone, began its tele career several months ago under G-F sponsorship. (Variety, Oct. 1)
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